Humanising DataHow we used a robot (and more)

to solve very human problems

human data

DANONE, ONE PLANET. ONE HEALTH

Bringing health through food

to as many people as possible

re-Imagine How we get great Insights

#humanisedata

trends tribestales

turning data into tales

Culturethe key to making meaningful

human connections

“Food culture is THE

dominant culture right now.”Kate Spicer

Master Chef judge, food & wine critic, lifestyle journalist & blogger, broadcaster and documentary-maker.

human machine

Meet Eva…

Growth

Innovation

Brand Experience

what’s trending

18

Social Trend Prediction

20

Food & Drink Trends

22

from segments to tribes

| 24 |

Tribes. Passion Points.

Data-Driven Live your Tribes

How Volvic reached tribes

with YouTube Bumper Ads

27

human data

#humanisedata

POWERTHECHANGE

Thank you

Elaine Rodrigolinkedin.com/in/elaine-rodrigo-3b25b84