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Hunt for the Lions – The ING way 12 September 2014 – 25 September 2014

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Introduction

ING presents "Hunt for the Lions – The ING Way" a case study competition that provides a platform for

the bright brains to compete with each other on a common platform.

Win great prizes and also stand a chance for a Pre Placement Interview (PPI) with ING.

About ING Vysya Bank ING Vysya Bank Ltd is a premier private sector bank with retail, private and wholesale banking platforms that serve over two million customers. With over 80 years of history in India and leveraging ING’s global financial expertise, the bank offers a broad range of innovative and established products and services, across its 1100+ outlets. The Bank, which has close to 10,000 employees, is also listed in Bombay Stock Exchange Limited and National Stock Exchange of India Limited. ING Vysya Bank was ranked among top 5 Most Trusted Brands among private sector banks in India.

Market Scenario

For latest information on Banking industry please logon to www.rbi.org.in

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The Challenge

Digital banking vs Branch banking – Why do customers buy from where they buy?

Make a SWOT analysis between the both

Propose a road map for ING Vysya to move towards digital banking

Analyze the products of ING Vysya Bank ( CASA, FD, Loans etc.,) and their way

forward in digital banking model, for details visit www.ingvysyabank.com

Research methodology

Primary And Secondary research for customer insights

Minimum sample size 100 – Target audience can be your friends, students,

professors and family ; ensure the right mix of age , gender and profession

Industry research and growth predictions

Cross comparison between the product offerings of banks in India

Presentation Guidelines

Last date to submit: 11:59 PM, 25th Sept-2014

Prepare a PPT ( 2007 – 2013 ) presentation with less than 15 slides ( Including

executive summary and conclusion )

Also insert the research reports and source for data along with PPT

Submit your final presentation to huntforlions@gmail.com

Tips

Be distinctive, make choices

Ambition is good, but make sure you create a realistic plan

Keep it simple

Relevant and concrete

Make sure the plan will tell itself; you will not be able to present it

Don't forget to mention what makes your plan unique

Think out of the box

Make sure the delivered plan is easy to read

Is the plan innovative?

Yes, appearance does matter

And……think about the finishing touch

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Presentations will be judged on

Value Proposition: How does the proposition add value? Viability: What is the likelihood of the concept actually becoming the basis for a viable service or product? Feasibility: Does the plan make sense? Could it be a real success? What is the cost involved? Operations: Is there a plan for the delivery of the idea or service? Target Audience: Does the concept describe target customer/employee, the identifiable needs of that customer – or employee group, and the manner in which those needs will be met and with what communication channels? Innovation: Does the concept embody innovation and creativity? Clarity: Is the plan well-written and concise?

ING Vysya Bank is really looking forward receiving your plan and we hope we can use it to get the roadmap to digital experience! Good Luck!

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