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Advertising Signage Concession: Laqshya
October 18th 2007 Hyderabad
Signage Design Summary
Design concept: key elements
• Airport Brand Identity
• Creation of symbolic value
• Maximise sign values and visual impact
• Modern and high tech
• City vibrancy, colour and excitement
• Integration with the airport landscaping and architectural theme
• Flexibility and expandability
Design concept Generation
Types of sign
External
‘landmark’ sign modular sign
1.Unipole sign
2.Fabric sail
3.Gantry sign
4.High mast
6. Car park pole
7. Campaign display
Types of sign ‘Theme’ sign modular sign
1.Icon ribbon
2.LED cube stack
3.Feature wall
4. Integrated sign
5. Wall mount (flush)
6. Free standing unit
7. Integrated utility furniture
PTB
The Temple Leaf 6sheet actual mockup
The Waves 6sheet mockup
The Final Designs
TEMPLE LEAF
Main Temple Leaf 12 Sheet FSU - PTB
Main Temple Leaf DS Sheet FSU - PTB
Main Temple Leaf 6 Sheet FSU - PTB
Main Temple Leaf 6 Sheet FSU - PTB
Main Temple Leaf 6 Sheet FSU - PTB
FAMILY 3
Unique Wave 6 Sheet FSU - PTB
FAMILY 6
Main External Flagpole
FAMILY 6
Main External Flagpole
FAMILY 6
Main External Unipole – 16 Nos
FAMILY 6
Main External Unipole – 16 Nos
External Portrait signs
WAVE
Unique External Unipole – 2 Nos
DESIGN OPTIONS
Temple leaf Main Wall Mounted Design
DESIGN OPTIONS
Temple leaf Main Wall Mounted Design
FAMILY 3
Curved Special Wall Mounted Design
DESIGN OPTIONS
Special Wall Mounted Design
Curved Special Wall Mounted Design
3D Walkthrough photomontage
3D Walkthrough photomontage
3D Walkthrough photomontage