Got Hope?ECM V d Vi bilit i thECM Vendor Viability in theSharePoint Era

Colin ToomeyColin ToomeyMarket & Competitor IntelligenceHyland Software

Does ECM vendor marketing confuse you?

Foundational ECM - SharePoint

Document Records Web Content Rich Media Document O Email Human

C iDocument Management

Records Management

Web Content Management

Rich Media Management Output

Management

Email Archiving Centric

Workflow

Supplemental ECMEmbrace and Extend Workloads with Partners

Physical Records Business Process Transactional Content Scanning and Archiving and y

Management Management Content Management Capture Library Services

And Industry Expertsy padd to the confusion…

Still cStill confusingonfusing??Imaging

ECM

Web Content Management

Workflow

ECM Suite

Team Collaboration

Document Management

Records ManagementManagement

If only it ywere this easy!easy!

It isn’t!It isn t!

The All‐in‐One ECM Suite:The All in One ECM Suite:An Idea Whose Time Has Come

…and Gone?

“The ECM suite, while still relevant, is not necessarily the best approach to meet these changing requirements. 

New use‐cases will require new solutions and we see themarket shifting toward collectionsofsee the market shifting toward collections of technologies to suit them.” 

Source: Gartner Inc. Evaluating ECM Using the Magic Quadrant for Enterprise Content Management 2010Toby Bell, Karen M. Shegda, Mark R. Gilbert, Kenneth Chin, Publication Date: 6 July 2010

ECM is a ECM is a STRATEGYSTRATEGYSTRATEGYSTRATEGY

ECM software is optimized for solving pSPECIFIC

PROBLEMSPROBLEMS

No vendorNo vendor or productor product

will meet everyevery ECM needwill meet everyevery ECM need

*assuming you have a diverse set of content-related needs across the enterprise

Effective ECM Strategies ARE PRACTICAL

Comprehensive ECMComprehensive ECM strategies sometimesstrategies sometimes

require a Portfolio ofrequire a Portfolio of

applicationsapplications

Four Flavors of ECMFour Flavors of ECM

C F ThC F ThContent For The Content For The Structured ProcessStructured Process

Source: Adapted from Gartner, Inc. and Forrester Research

Four Flavors of ECMFour Flavors of ECM

C F ThC F ThC F ThC F Th Content For The Content For The Collaborative ProcessCollaborative Process

Content For The Content For The Structured ProcessStructured Process

Source: Adapted from Gartner, Inc. and Forrester Research

Four Flavors of ECMFour Flavors of ECM

C t t F ThC t t F ThC F ThC F ThC F ThC F Th Content For The Content For The WebWeb‐‐focused Processfocused Process

Content For The Content For The Collaborative ProcessCollaborative Process

Content For The Content For The Structured ProcessStructured Process

Source: Adapted from Gartner, Inc. and Forrester Research

Four Flavors of ECMFour Flavors of ECM

C t t F ThC t t F ThC F ThC F ThC F ThC F Th Content For The Content For The WebWeb‐‐focused Processfocused Process

Content For The Content For The Collaborative ProcessCollaborative Process

Content For The Content For The Structured ProcessStructured Process

Foundational Content Management for Everyone

Source: Adapted from Gartner, Inc. and Forrester Research

Four Flavors of ECMFour Flavors of ECM

Content For The Content For The WebWeb‐‐focused Processfocused Process

Content For The Content For The Collaborative ProcessCollaborative Process

Content For The Content For The Structured ProcessStructured Process

(front(front‐‐office)office)(team/project(team/project‐‐based)based)(operational & administrative)(operational & administrative)

Marketing Pro Marketing Pro Graphics/MediaGraphics/Media

Knowledge WorkerKnowledge WorkerSubject Matter ExpertSubject Matter Expert

Process WorkerProcess WorkerDataData‐‐EntryEntry

Foundational Content Management for Everyone

Source: Adapted from Gartner, Inc. and Forrester Research

Four Flavors of ECM SummaryFour Flavors of ECM—Summary

Content Content In EngagementIn Engagement

Content Content In FlightIn Flight

Content Content In ContextIn Context

Content In Network File Shares

Source: Adapted from Gartner, Inc. and Forrester Research

F Fl f ECM P d tFour Flavors of ECM—Products

• Hyland (OnBase)• IBM (FileNet)

• Open Text (IXOS)

• Hyland (OnBase)• IBM (FileNet)

• Open Text (IXOS)

• EMC (Documentum)

• Open Text (Livelink)• Open Text 

• EMC (Documentum)

• Open Text (Livelink)• Open Text 

• Open Text (Vignette)• Autonomy (Interwoven)

• Day Software

• Open Text (Vignette)• Autonomy (Interwoven)

• Day Software• Oracle (IPM)

• Perceptive • Laserfiche

• Oracle (IPM)

• Perceptive • Laserfiche

(Hummingbird)

• Autonomy (iManage)

• Xerox (Docushare)

(Hummingbird)

• Autonomy (iManage)

• Xerox (Docushare)

• Oracle UCM• Ektron• Fatwire

• Oracle UCM• Ektron• Fatwire

• ImageRight• ImageRight • Nuxeo• Xythos• Nuxeo• Xythos

• Drupal• Drupal

SharePoint IBM Quikr Alfresco Oracle WebCenterSharePoint, IBM Quikr, Alfresco, Oracle WebCenter

“Very few vendors have market-leading emphasis

and ability in all categories”

Source: Gartner, Inc. Introducing Composite Content Applications, Toby Bell, 22 January 2010

Web Content Management gNow Even Has It’s

Own Magic Quadrant

Source: Gartner, Inc. Magic Quadrant for Web Content Management Mick MacComascaigh, Toby Bell, Jim Murphy, Publcation Date: 19 August 2010

* E-mail Archiving provided by Exchange

So Where’s Most Of The Overlap?So Where’s Most Of The Overlap?

Content For The Content For The WebWeb‐‐focused Processfocused Process

Content For The Content For The Collaborative ProcessCollaborative Process

Content For The Content For The Structured ProcessStructured Process

MICROSOFT SHAREPOINT 2010

Source: Adapted from Gartner, Inc. and Forrester Research

BUILDING ALL FLAVORS OF ECM APPS ON SHAREPOINT WILL

LOWERRAISELOWERRAISEMYMY

TOTAL COST OF OWNERSHIP (TCO)(TCO)

BUILD IT AND

THEY WILLTHEY WILL CODECODE

ECM Fit Matters…If TCO Matters

Transactional Processes

ECM NeedsECM Needs

Collaborative Processes

Higher TCOLo er TCO

Total Cost of Ownership Total Cost of Ownership (software, services, administration, maintenance, etc)(software, services, administration, maintenance, etc)

Higher TCOLower TCO

ECM Fit Matters…If TCO Matters

Transactional Processes

ECM NeedsECM Needs

Collaborative Processes

Higher TCOLo er TCO

Total Cost of Ownership Total Cost of Ownership (software, services, administration, maintenance, etc)(software, services, administration, maintenance, etc)

Higher TCOLower TCO

Wh it t ECMWhen it comes to ECM, there is no BESTBEST…

There are only BEST FITSBEST FITSThere are only BEST FITSBEST FITS.

When it comes to cost-effectiveWhen it comes to cost-effective and enduring ECM strategies…

deploy best fitsbest fitsdeploy best fitsbest fits.

not misfitsmisfits.

Thank YoThank You

www.hyland.comwww.hyland.comcolin.toomey@hyland.com