News Release For Immediate Release

Contact: Sarah Eykyn, Fresh Ideas Group 205-239-6445, Sarah@freshideasgroup.com

Contact: Mary C. Borneman, Hyland’s, Inc. 424-224-4135, mborneman@hylands.com

Hyland’s,® Inc. celebrates its 110th anniversary with innovative social media campaigns that promote natural solutions for wellness

7-Day Sleep Challenge and Hyland’s Baby New Packaging debut at Natural Products Expo West LOS ANGELES (Mar. 05, 2013) – Celebrating its 110th anniversary, Hyland’s, Inc. is proving itself to be a master of modern social marketing. Attracting thousands of new consumers with innovative campaigns online that deliver content-rich, natural solutions to everyday challenges, Hyland’s will unveil its first 7-Day Sleep Challenge at Natural Products Expo West, Anaheim, Calif., March 8-10, 2013 (booth #1760), along with other exciting initiatives. On February 28, 2013, Hyland’s launched a month-long contest to name its Tooth Fairy in celebration of the National Tooth Fairy Day. The Hyland’s Tooth Fairy is a character who will engage and educate parents and children alike as they search for safe, effective solutions to ease the discomfort of teething. And, while it’s no surprise that trouble sleeping is often linked to caring for young children, Hyland’s will launch its 7-Day Sleep Challenge to help consumers of all ages discover the strategies they need to achieve a better night’s sleep, naturally. “We appreciate that our customers want effective natural solutions that can work for their families,” said Thao Le, vice president of marketing at Hyland’s. “By reaching out to them via social media, we have been able to provide education about natural alternatives and become a trusted resource for family health and wellness, from newborns all the way up to the active retired,” she noted.

Sleep is a big issue for many Americans. According to the National Sleep Foundation1, 43 percent of Americans between the ages of 13 and 64 say they rarely or never get a good night's sleep on weeknights. Sixty percent experience disruptions to their sleep every night, or almost every night. While safe, natural solutions such as Hyland’s Calms Forté, Hyland’s Nerve Tonic, and Hyland’s Leg Cramps PM can assist those seeking relief from everyday stresses and strains, Hyland’s appreciates that many factors influence and help improve sleep.

1 http://www.sleepfoundation.org/article/press-release/annual-sleep-america-poll-exploring-connections-communications-technology-use-

Hyland’s Inc.: 110 years of innovation

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“Sharing rich content that helps consumers reassess their sleep environment and habits, and collaborating with partner brands to provide meaningful rewards for participation, is something we feel can make a tremendous difference in our customer’s lives,” says Lisa Shapiro, Hyland’s brand manager. Hyland’s free 7-Day Sleep Challenge, timed to launch the day after Daylight Savings, begins March 11, 2013. In addition to useful tips for reducing stress and sleep issues, a daily Sleep Challenge is offered to help promote restful sleep in just 7 days. While adults battle with sleep issues, babies need natural relief for common ailments such as teething, coughs and colds. In addition to its engaging Tooth Fairy campaign online, Hyland’s will introduce a brand new look for its Hyland’s Baby line at Expo West. Hyland’s Baby products are specially formulated for babies between ages 6-24 months and will remain unchanged, continuing to offer safe, effective relief with no artificial flavors, dyes or parabens. The new packaging is expected to be on the shelf by the end of the second quarter of 2013.

Hyland’s products are available at Walgreens, Rite Aid, national grocery retailers and select Natural Foods stores. For more information call 1-800-624-9659 or visit www.hylands.com or www.hylandsbaby.com.

# # # About Hyland’s, Inc. Hyland’s, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest-quality natural ingredients, following the strictest standards of preparation. With its commitment to excellence for over a century, Hyland’s consistently provides quality and integrity in every product. From Hyland’s Baby Teething Tablets to Hyland’s Calms Forté, Hyland's cares for families at every stage of life. Consumers can trust all of Hyland’s products to be natural, gentle, effective and safe for the entire family. For more information on products, visit www.hylands.com or www.facebook.com/Hylands.Health.com.

Hyland’s, Inc. Product Lines

Trusted by families for more than 100 years, Hyland’s Inc. manufactures over 3,500 safe and effective homeopathic medicines for a variety of symptoms associated with common ailments. The active ingredients in Hyland’s medicines work by stimulating the most effective healing force known - the body's own natural defenses. All Hyland’s products are manufactured according to the standards set forth in the Homeopathic Pharmacopoeia of the United States, using only the highest quality materials. All medicines below are free from artificial flavors, dyes, alcohol and parabens. Hyland’s Baby Line – NEW LOOK! Every parent wants quick and safe relief for their baby when they are unwell. The Hyland’s Baby Line is ideal for everything from teething to colds and is formulated for infants up to 3 years of age. Hyland’s Baby Teething Tablets

Relieves pain, restlessness and irritability associated with teething.

Melts instantly upon contact with saliva.

Trusted product by parents for 85 years.

Features a child-resistant cap. Hyland’s Baby Teething Gel

Benzocaine-free without numbing effects.

Soothes the pain, restlessness and irritability due to infant teething.

Topical application of the same effective active ingredients found in Hyland's Baby Teething Tablets. Hyland’s Baby Cough Syrup

Provides natural relief for coughs due to colds without drowsy or stimulant effects.

Unlike other over-the counter medicines, it is safe for infants 6 months and older.

Formulated specifically to cover the wide range of cold-related coughs, from the tickling cough to the dry cough.

Does not contain aspirin, acetaminophen, ibuprofen, naproxen, pseudoephedrine or dextromethorphan.

Hyland’s Baby Cold Tablets

Relieves the symptoms of runny nose and sneezing due to common head colds. Safe and effective formula. The soft tablets dissolve instantly and contain no artificial flavors, dyes or parabens.

Hyland’s Products

The Hyland’s Baby product line also includes: Colic Tablets, Diaper Ointment, Infant Earache Drops, Earache Tablets and Vitamin C Tablets. Hyland’s 4 Kids line (children ages 2-12) includes: Allergy Relief 4 Kids, Complete Allergy 4 Kids, Cold ‘n Cough 4 Kids, Nighttime Cold 'n Cough 4 Kids, Cough Syrup with 100% Natural Honey 4 Kids, Complete Flu Care 4 Kids, Sniffles 'n Sneezes 4 Kids, Calms Forté 4 Kids, Bumps 'n Bruises Tablets, and Bumps 'n Bruises Ointment. Hyland’s DEFEND Line The new line extends effective and trusted homeopathic care for cold and cough symptoms to adults, especially parents who are susceptible to catching colds from their young children. The products offer natural, multi-symptom relief in a non-drowsy formula. The products do not contain dyes, alcohol or sugar or diphenhydramine, dextromethorphan or phenylephrine. DEFEND Cold & Cough

Relieves cold symptoms including nasal congestion, cough, sore throat and sneezing.

DEFEND Cough Syrup

Provides all-natural relief from coughs due to colds and the flu.

Pleasant-tasting formula that is alcohol and PPA free. DEFEND Cold & Cough Nighttime

Relieves nasal congestion, cough, sore throat and sneezing.

Ideal for sleeplessness associated with cold symptoms. DEFEND Sinus

Relieves symptoms including sinus pressure, headache, nasal congestion, sinus pain and fever.

Ideal for sinus problems due to colds or allergies. Hyland’s Active Line Hyland’s provides the active lifestyle consumer with a collection of all-natural homeopathic medicines that aid in muscle recovery, restore balance to cellular health, and relieve the symptoms of muscle pain, soreness, bruising, swelling and cramping due to overexertion. Bioplasma Sport

Replenishes essential minerals lost during physical exertion.

Aids in faster recovery by relieving pain in joints and tendons, alleviating muscle spasms and cramps and easing inflammation and fatigue.

Single-dosage packets are lightweight, moisture resistant, and portable. Arnica 30X

Quick dissolving tablets offer 100 percent natural pain relief without side effects.

Treats a wide range of injuries, including joint and muscle soreness, bruising and swelling, stiffness, back ache, fatigue and inflammation.

Ideal for everyday pain, acute injury or before activity to minimize pain later.

Hyland’s Products

ArniSport

Provides 100 percent natural relief for muscle aches and pains due to strain or overexertion.

Works best when taken immediately after workout.

Does not contain aspirin, sucrose, dextrose, or non-steroidal anti-inflammatory drugs. Muscle Therapy Gel with Arnica

Provides topical relief of muscle soreness, bruising and swelling due to overexertion or injury.

Absorbs quickly and is never greasy. Leg Cramps & Leg Cramps PM

Alleviates symptoms of painful leg cramps to help adults stay on-the-go.

PM formula is ideal for those afflicted with nighttime leg cramps.

Non-habit-forming formula works to alleviate leg pain symptoms while providing rest.

Hyland’s Stress & Sleep Line Hyland’s Stress and Sleep line is formulated to provide natural relief from everyday stress and nervous tension due to overwork and worry, and to promote restful sleep without side effects. Calms Forté

Relieves stress & relaxes with chamomile – one of four botanicals in Calms Forté that have long been used for soothing nerves and edginess.

Gentle on the body & non-habit-forming – its homeopathic formula of all-natural ingredients works without sedatives or risk of dependency.

No foggy, groggy “hangover” feeling in the morning.

Nerve Tonic

Provides temporary symptomatic relief of simple nervous tension and stress.

Available in small, quick dissolving tablets. Media Contacts: Sarah Eykyn (Baby, 4 Kids & Defend Lines), Fresh Ideas Group, 205-409-4427, Sarah@freshideasgroup.com Coral Darby (Active Line), Darby Communications, 828-254-0914, coral@darbycommunications.com To learn more about the products and company visit Hyland’s online at www.hylands.com.

The basic principles of homeopathy

How to choose the right homeopathic combination medicine

Understanding homeopathic drug potencyWhy homeopathy?

Homeopathy (“hoh-mee-OP-uh-thee”),

also known as homeopathic (“hoh-mee-

uh-PATH-ik”) medicine, is a whole medical

system that originated in Europe and has

been practiced in the United States since

the early 19th century. Homeopathy is

based on three principles:

Like Cures Like Homeopathy demonstrates that a

substance that produces a certain set of

symptoms in a healthy person can cure

a sick person experiencing those same

symptoms. For instance, onions make

your eyes water when you cut them. If

you have a cold or allergies and your

symptoms include a runny nose, the

likely remedy to treat your runny nose

would be Allium Cepa, which is made

from onions.

Minimum Dose Unlike conventional medicines, a

homeopathic medicine is believed to

be more effective when its active

ingredient is diluted and succussed

(shaken vigorously). Data indicates

that the homeopathic medicine gains

increased effectiveness with each

additional dilution-succussion step.

Furthermore the safety profile of the

medicine increases with increased dilution.

Individualized Medicines Ideally homeopathic treatment is

tailored to each person. In this case,

practitioners select medicines according

to a total picture of the patient, including

not only physical symptoms but also

lifestyle, emotional and mental states,

and other factors. Hyland’s supports

this classical individualized approach by

making available more than 1,500 single

homeopathic remedies in a variety of

potencies. These are available by calling

1-800-234-8879.

At the same time, in order to make

homeopathy accessible to more people,

Hyland’s simplifies the process of selecting

a homeopathic medicine by combining

several active ingredients to treat the most

common symptoms of an acute ailment.

For instance, our formula for Sniffles ‘n

Sneezes 4 Kids cold medicine relieves

sneezing, runny nose, runny eyes, sore

throat, headache, and cough—symptoms

that children most often experience when

they come down with a cold.

Once you experience the powerful healing

properties of homeopathic medicines, you

will want to know what other ailments our

medicines can help with. Realizing that

there is a full array of Hyland’s homeopathic

medicines is “step one” towards making

Hyland’s the first line of defense for your

family’s health.

Start by reading the carton labels and

comparing the symptoms you experience

with those listed under “Uses” and

“Purpose” after the Latin name of the

active ingredients. We encourage you to

learn about the purposes of the active

ingredients as a means of taking charge

of your well-being and creating the best

possible health for yourself and all your

family members.

For more information about homeopathy

and Hyland’s medicines, call us today

at 1-800-624-9659, or visit us online at

Hylands.com.

A homeopathic medicine is believed to be

more effective when its active ingredient is

diluted. This is the minimum dose approach

of homeopathy. The purpose of potency is to

dilute the active ingredient until it can do no

harm and to invigorate the base substance

with energy from succussion such that the

qualities are preserved while the substance

itself is diluted out.

On a homeopathic drug product, the drug

strength or potency appears directly after

the name of the active ingredient. Unlike

conventional medicines that typically report

drug potency in milligrams, homeopathic

drug potency is indicated by a numeral

followed by an X or C. The potency of a

medicine, such as “6X” or “30C,” says how

many times and by what ratio the base

substance has been diluted.

While counterintuitive, the potency is

higher though the concentration of active

ingredient is lower. To learn more, visit us at

www.Hylands.com.

Developed by pharmacists, the key to Hyland’s

homeopathic medicines is that they are strong

in relieving symptoms, but gentle in the way

they work:

• 100% natural, no drug interactions and

non-habit forming.

• They can be taken by nearly anyone at any

time, from infants to the elderly, including

anyone taking prescription medications.

• High margin of safety. They can be given

to young children without fear of mis-

dosing or overdosing.

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What is homeopathy?

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Natural

HOMEOPATHIC

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How to read Hyland’s Drug Facts panel, and where to find other important information

About Hyland’s, Inc.

Active Ingredients In the tradition of homeopathic

medicines, our ingredients are listed by

their Latin names. Eighty percent of our

active ingredients come from plants,

about 15 percent are derived from

minerals, and the rest come from other

natural sources.

The Numbers Like “3X” and “6X,” the potency of the

particular active ingredient is indicated

by the number and letter combination

listed next to the ingredient (see

“Understanding homeopathic drug

potency”). The higher the number, the

higher the potency. But even our highest

potencies result in only trace amounts

of the active ingredients used in the

medicine, thus ensuring a high margin

of safety.

HPUS This acronym stands for Homeopathic

Pharmacopoeia of the United States,

indicating that the medicine is listed in this

FDA-recognized compendium and that its

preparation follows the HPUS rules.

Purpose The purpose of each active ingredient is

listed following its Latin name. It describes

the symptoms that each ingredient treats.

In choosing a homeopathic medicine,

the key is to get as close a match as

possible between the symptoms you are

experiencing and the symptoms that the

active ingredients in the medicine address.

Uses The “Uses” section summarizes the

overall ailment for which the medicine

is formulated.

Warnings This section highlights any drug

interactions and specifies the duration of

acceptable treatment, maximum doses

per period, symptoms to look for that may

mean that medical help is required, as well

as any other warnings such as allergies

required for safe use of the product.

In Case of Emergency Homeopathic medicines are generally

safe and non-toxic. However, in the case

of real medical emergency, you should

always contact your doctor or health care

professional immediately. Should there be

questions, Hyland’s offers 24/7 emergency

information about our products through

an on-call healthcare professional at

1-800-624-9659.

Directions We recommend following the

directions as listed on the label for

the best possible results. For acute

ailments, the directions often instruct

you to dose “as needed,” which means

you should dose only until symptoms

are relieved. Only repeat a dose if

symptoms get worse again. As with

all medicinal products, contact your

health care provider if symptoms

worsen or continue unimproved for

more than 7 days.

Inactive Ingredients All of our products contain Lactose N.F.

The “N.F.” stands for Natural Formulary,

indicating pharmaceutical grade lactose,

which is milk sugar from cow’s milk

completely purified of milk proteins.

Because of the small amounts of lactose

in each tablets, most lactose intolerant

individuals can safely take the medicine

without fear of adverse reaction.

For the details on any of our

medicines, the back and side

panels house all ingredient,

warning and dosing information.

What it all means:

Where to find it:

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2

3

4

5

7

8

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George Hyland was the first of many

pharmacists to lead the century-old Standard

Homeopathic Company that makes products

bearing his name. His passion for safe and

natural medicines that bring swift, effective

relief is still the driving force at Hyland’s today.

Hyland’s has been a leader in innovations

that answer the changing health needs of

our modern world. Hyland’s Baby Teething

Tablets, Calms Forté, Cold ‘n Cough 4 Kids,

Restful Legs, DEFEND™ and many others are

popular “combination” medicines that focus

the power of homeopathy on a particular

set of symptoms. Hyland’s pharmacists

developed each one by carefully selecting

a small number of homeopathic ingredients

from among thousands, and combining

them in potent solutions. Hyland’s array of

combination medicines provides relief from

the symptoms of most common ailments.

As prescription drugs become more prevalent

and complex, and the costs of health care

continue to skyrocket, the need for health

solutions that are natural, affordable,

effective and accessible—such as Hyland’s

homeopathic medicines—is greater than ever.

For more information about homeopathy

and Hyland’s medicines, visit us online at

Hylands.com or call us today at

1-800-624-9659.

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Natural

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About Hyland’s Page 1 

  

 

Hyland’s, Inc. A Family Business  

Hyland’s manufactures safe and effective homeopathic medicines for a variety of symptoms.  All products are completely natural, without the inclusion of artificial flavors, dyes or parabens, and work by stimulating the body’s own defense mechanisms. Hyland’s products have been used and trusted by families for more than 100 years.   

About Hyland’s 

George Hyland was the first of many pharmacists to lead the company bearing his name. His passion for safe & natural medicines that bring swift, effective relief is still the driving force at Hyland’s today.   

In 1903, the year Hyland’s was founded as a Los Angeles pharmacy, homeopathy was standard medical practice in the United States. During the first half of the century, despite the medicine’s effectiveness, cultural and political factors pushed it from the mainstream.  

As countless conventional medicines developed by others proved to produce negligible, complicated or even harmful results, the need for natural medicines that work without side effects is increasing and homeopathic medicines are moving back into the mainstream.  

A Family in Business 

From the downtown Los Angeles homeopathic pharmacy started by eight physicians in 1903, to the shelves of nearly every pharmacy and grocery store in North America today, the people of Hyland’s and its parent company, Standard Homeopathic Company, have worked to make safe and natural medicines accessible to everyone. 

The Los Angeles doctors founded Standard Homeopathic Pharmacy because they were frustrated waiting for medicines to arrive from the East. They hired George Hyland as their first pharmacist at the downtown Los Angeles location, on 7th Street between Broadway and Spring Street, and in 1910 he bought the business and initiated a tradition of pharmacists as owners and/or top managers of the company. That tradition continues today.   

In 1928 George Hyland hired University of Southern California School of Pharmacy graduate Cecil Craig and put him in charge of his manufacturing lab. “Mr. Craig,” as he was later known, became the company patriarch and helped develop many of the medicines that are among the 3,500 products the company sells today.  

Under Cecil Craig, Standard had great success developing the first aspirin for children. Craig’s eldest daughter, Marion, had trouble swallowing pills and perhaps to satisfy her, he formulated pink aspirin tablets that dissolved almost instantly in the mouth. It was a compelling feature that helped make the aspirin extremely popular and become the precursor for Hyland’s Teething Tablets, the company’s current bestseller. 

 

About Hyland’s Page 2

The Hyland’s Second Generation

Though they did not all have lifelong careers with Standard Homeopathic, Mr. Craig’s three sons and two daughters each worked in the business and came away with an appreciation for their father’s dedication to homeopathy. His younger daughter, Patricia (Pat) Craig Phillips, a registered nurse who ran the dilution laboratory in the 1980’s and 90’s, remembers her father ultimately discontinuing the popular children’s aspirin partly because it was not homeopathic. “He was really committed to homeopathy at a time when it was not so easy to promote,” Pat Phillips says. “We owe him a debt of gratitude for keeping it going.”

In 1955 Cecil’s son, Jack Craig, joined Standard as a salesman. He grew into operations positions and took over the business following the death of his father in 1980. Hard working, informal in dress and manner, and well liked by his employees, “He was always ‘Jack,’ never ‘Mr. Craig,’” Pat Phillips says. “Jack set the company on a course for growth.”

“Jack had high goals,” says his brother, Dick Craig, a second generation USC School of Pharmacy graduate. Dick Craig had a successful career as the owner of a Los Angeles retail pharmacy before becoming a homeopathic drug information pharmacist at Standard in the 1990’s. “Jack did an incredible job and exceeded our father’s expectations,” he says.

Recent History & Hyland’s Future

Jack Craig took advantage of the trend toward natural medicines by successfully marketing Hyland’s products, including the combination medicines, in health food stores. In 1987 he brought Jay Borneman to Standard as marketing director and together they used Hyland’s Teething Tablets to break into the chain drugstore market.

In 1995, Standard acquired Luyties Pharmacal Co., a St. Louis homeopathic firm tracing its lineage to 1853 when its medicines were popular on wagon trains. The purchase made Standard the only remaining American-owned homeopathic company in the United States.

The sale also brought Margot Murphy Moore to the company. Like Mark Phillips and Jay Borneman, Moore is a multi-generation progeny of the Murphy family-owned Luyties Pharmacal. In 1998 she started 1-800-Homeopathy, a catalog and Internet purveyor of homeopathic medicines within the Standard/Hyland’s portfolio.

Following Jack Craig’s untimely death in 1999, Jay Borneman as CEO and Mark Phillips as COO, executed a succession strategy that put the Hyland’s name and its line of popularly branded medicines at the company’s forefront.

As it has been since its inception, the company’s hallmark continues to be making safe and natural medicines accessible to all. Through its Tx Options division, headed by Jack Borneman III, the company provides single remedies to physicians and private consumers with a deeper interest in homeopathy.

Since 2000, the company has annually enjoyed double-digit growth, introduced many successful new products, put its medicines on the shelves of every major drug retailer, as well as Wal-Mart, and is poised to take advantage of the increasing demand for medicines that are effective without carrying negative side effects.

Without a doubt, Hyland’s today looks forward to a brighter, more exciting future than at any point during its 110-year history.

   

Key Personnel Biographies  

 John P. (Jay) Borneman, PhD, Chairman and Chief Operating Officer Jay Borneman brings a wealth of experience and expertise to his role as Chairman and CEO of Hyland’s, Inc. He earned a bachelor’s degree in Chemistry from St. Joseph's University (Philadelphia) in 1980, a master’s in Chemistry from SJU in 1983 and an MBA with a concentration in Finance from SJU in 1986. An alumnus of the Harvard Business School, Jay earned his PhD from the Department of Health Policy and Public Health at the University of the Sciences in Philadelphia. His research interests are healthcare policy access, as well as Complementary and Alternative Medicine (CAM).  He is the fourth generation of his family in the homeopathic pharmacy business 

and has been associated with homeopathic firms throughout his life. From 1976‐1987, he served as Vice President of John A. Borneman and Sons, which later became Boiron‐Borneman. He then joined Standard Homeopathic Company and Hyland's, Inc. In addition to chairing Standard's Board, Jay serves as President on the Boards of the Homoeopathic Pharmacopoeia of the United States, as Chairman of the CHPA Political Action Committee for the Consumer Healthcare Products Association, as chair of the development committee and member of the audit committee at Southwest College of Naturopathic Medicine, and as an emeritus director of The National Center for Homeopathy. He serves on various advisory boards, including the College of Arts and Sciences at St. Joseph’s University and the National Association of Chain Drug Stores. Jay has chaired the Legal and Regulatory Affairs Committee of the American Association of Homeopathic Pharmacists since 2001.  He currently has a faculty appointment as Adjunct Associate Professor of Health Policy and Public Health at the University of the Sciences in Philadelphia.  

Iris R. Bell, MD PhD, Medical Director and Director of Scientific Affairs  Dr. Iris Bell has been working with the company for several years overseeing the clinical research program, and recently expanded her role to become the Medical Director. She is licensed in the state of Arizona as both a conventional medical doctor and as a homeopathic physician. Studying homeopathy since the late 1970s, she has served as principal investigator on a series of NIH/NCCAM‐funded grants over the past decade. Dr. Bell graduated from Harvard University Magna Cum Laude and completed her PhD in Neuro‐ and Biobehavioral Sciences and 

MD at Stanford University. After a psychiatry residency at the University of California San Francisco, she served on the faculties of CSF, Harvard Medical School, and the University of Arizona. A Board‐certified psychiatrist, she is Professor Emeritus of Family and Community Medicine, Psychiatry, Psychology, Medicine, and Public Health at the University of Arizona. Currently, she is a Research Professor at the University of Arizona, College of Nursing. She has published more than 120 professional peer‐reviewed papers, multiple book chapters, and is 

the author of several award‐winning books, including Getting Whole, Getting Well: Healing Holistically from Chronic Illness.  

Thao Le, Vice President of Marketing As the head of Marketing at Hyland’s, Thao (rhymes with “cow;” though tempting, she does not claim to be The Way) serves as the company’s fierce consumer advocate, ensuring that all product and marketing decisions are made with consumers at the top of mind.  Since joining Hyland’s in 2003, Thao has overseen all aspects of trade and consumer marketing, from strategy development to guerrilla execution.  Thao earned her MBA at Stanford Graduate School of Business, and graduated summa cum laude from Georgetown’s School of Foreign Service with a degree in International Economics.  To be honest, the experience that prepared her most to be scrappy, innovative and always listening to others is serving as a Peace Corps 

agriculture volunteer in Mali (not to be mistaken with Maui). She has no free time because she and her husband are raising three kids under 3 feet tall.  

Amy Fox, Vice President of Innovation Amy brings a unique hybridization of skills to her position as the Vice President of Innovation at Hyland’s.  Her fine arts and business background has created an adaptability that successfully manages the diverse responsibilities of her role. Simply stated, Amy develops new products. However, the real story is that she is present from an idea’s earliest conception through the first three years of a product’s life at Hyland’s. Amy oversees everything from the market research, to understanding the current existence of medicine for each opportunity, to discovering the optimal product formula. All the while, she is focused on ensuring that there is excellent consumer data to match the product’s offerings. Amy joined Hyland’s after 

serving as Product and Brand Development Manager at Kittrich Corporation. She holds a MBA in marketing from Isenberg School of Management at the University of Massachusetts at Amherst, a MFA in graphic design from Rochester Institute of Technology, and a BA in studio art and theology. Apart from her time as VP of Innovation, Amy spends her evenings as an Art Professor at Azusa Pacific University.  

Rich Walton, Vice President of Manufacturing Facilities and Engineering Rich has served as Vice President of Manufacturing Facilities and Engineering at Hyland’s, Inc. for the past four years. He manages all of the internal manufacturing and the company facilities. After graduating from high school, he joined the Navy as a construction mechanic and spent six years in the service. His work experiences have led him to a variety of locations ranging from the Caribbean to northern California. Rich brings 26 years of industrial maintenance experience to his current position, but says he is at Hyland’s because he loves the people and the huge difference he is allowed to make in the company. Rich has been a member of the 

International Society of Pharmaceutical Engineers for the past 13 years. Being the avid sailor that he is, Rich spends his time free time on his sailboat.   

John Found, Technical Director of Wild Child As the Technical Director of Wild Child, an Australian company that licenses its Quit Nits head lice treatment products to Hyland’s in North America, John is responsible for research and development, regulatory affairs and technical sales and marketing. He has been a director at Wild Child for 13 years. After attending high school at Kings College in the United Kingdom, John moved to Australia where he studied chemistry and electronics at Mt Lawley College (now Edith Cowan University). With a major in pharmacology, he graduated with a Diploma in Applied Science (Chemistry). In 

addition to his educational credentials, John remains active in the field as a chartered chemist, a position that depends upon his continuous and ongoing education.  He is a member of the Royal Australian Chemical Institute, the Australian Society of Cosmetic Chemists, and is a chartered auditor of the Australian Pesticides and Veterinary Medicines Authority (APVMA), which is the Australian Government's regulatory body for pesticides and veterinary medicines.   

 Mary C. Borneman, Director of Corporate Communications and Public Affairs Mary oversees all external and internal messaging and communications for the company.  Additionally, she works to raise the overall profile and awareness of both the company and homeopathy among influential publics. Mary joined Hyland’s in October 2007 after serving as Manager of Investor and Public Relations at Tasty Baking Company in Philadelphia, Pa. Mary is the Executive Director of the Hyland’s Foundation and volunteers on the public relations committee of the American Association of Homeopathic Pharmacists. She also belongs to the Public Affairs Council and Public Relations Society of America. Mary graduated from Saint Joseph’s University (Philadelphia) in May 2007 as a 

Master of Business Administration in Finance. She did her undergraduate work at the University of Florida.