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First Quarter 2009 Vol.17 No.62
HYUNDAI MOTOR WORLD
> Message From the CEO . We are Family . Headline News . Cover Story . Global News . Feature Story : Famous World Festival. People News . Product & Technology News . Event
. Message From the CEO > We are Family . Headline News . Cover Story . Global News . Feature Story : Famous World Festival. People News . Product & Technology News . Event
First Quarter 2009 Vol.17 No.62 First Quarter 2009 Vol.17 No.62
02 _ HYUNDAI MOTOR WORLD 03 _ HYUNDAI MOTOR WORLD
2009 will present us with difficulties, but at the same time, it will be a year of opportunities
Dear Hyundai Family Members,
It is a great pleasure for me to extend my New
Year’s greetings to the Hyundai family all over
the world on behalf of Hyundai Motor Company.
I would like to take this opportunity to express
my deep thanks to all of you for doing a great job
despite the difficult market situation in 2008.
The automotive market has been undergoing many
challenges recently due to the global economic crisis,
the effects of which are expected to become even
more acute this year. Therefore, we need to gather
all our strength to overcome the difficulties wisely.
We need to make swift and accurate decisions in
order to respond to the rapidly changing market
conditions. We must also communicate and share
global market information in order to boost operating
efficiency. Lastly, we must strengthen our global
competitiveness through sustainable development,
thus opening a new chapter of hope and growth
in 2009.
Last April, Hyundai Motor completed the second
300,000 unit capacity manufacturing plant in Beijing.
We are, therefore, ensuring continued growth in
the rapidly-growing Chinese market and reinforcing
our company’s position as a global automaker.
Lead by the Avante LPI hybrid car to be unveiled
this year, Hyundai Motor will also speed up the
production of our eco-friendly cars, including the
launch of the new full hybrid Sonata in the North
American market in 2010. In addition, we will gear
up our development of key technologies which will
help upgrade the quality of our vehicles. Recently,
Hyundai’s 4.6-liter Tau V-8 engine, which debuted
in the premium Genesis sedan last year, made the
prestigious “Ward’s 10 Best Engines” for 2009.
We will also continue with football as a communi-
cation platform. Hyundai was the official sponsor of
EURO 2008 held in June last year, and our diverse
on-location marketing activities during the event
helped raise the awareness and enhance the image
of our brand the world over. The 2010 FIFA World
Cup in South Africa will once again give Hyundai an
opportunity to present our brand and vehicles to the
world in a dynamic and exciting way.
2009 will present us with difficulties, but at the
same time, it will be a year of opportunities. That is
because by continuously building up market-leading
capacities and pursuing a global strategy, we have
the power to go forward into the future. I believe in
your can-do spirit and confidence that you can change
adverse conditions into new, exciting opportunities.
I thank you once again for your hard work, and wish
you and your family much health and happiness in
2009.
Best regards,
It is great fun and safe to take an adventurous trip with a Hyundai car!
Dear Chairman Chung of Hyundai Motor,
It is now 40 years since I was privileged to meet
your father and assist your people to build the
first vehicles at the Hyundai Motor Company.
In 1968 I visited Korea to assist in the assembly
of the Ford D Series truck in Seoul and the Ford
Cortina at the new plant at Ulsan.
I was astonished at the ability of the Korean people
to build a new plant and assemble the Cortina with
20% locally made parts in less than a year.
I have never experienced such skill and commitment
and will always hold the Korean people in the highest
regard and thank them for their kindness to me.
I wish you, your family and all your staff another
happy and successful 40 years.
Kindest regards,
Doug Torrance. (from England)
Dear Hyundai Motor,
First of all, congratulate for the exhibition in São
Paulo. Your stand was really professional, at a very
high level. And the cars.... uhauu!
The reason for this e-mail is to try to confirm, if
possible, if Sonata is really coming to Brazil. The car
was in the exhibition (the V6) and people there told
me there are no plans to bring it in the short term.
I was somehow disappointed since I had the
opportunity to drive Sonata twice in the US and it
is my first choice when I change my current car.
I am an enthusiast of Hyundai and I am really
expecting the announcement of an affordable car
in the country to buy one.
Sonata would be the best but the i30 is also an
option. And I do believe that Sonata (the 2.4, not the
V6) has all the qualities to be on the top of the
best-sellers list on its category, competing with
Fusion and others, may be Civic and Corolla.
On the other hand, it seems that i30 is coming soon
and if the price they suggested there is confirmed,
I can assure : there is no equivalent in the market, it
will be a rocket success!
Once again, congratulations and I look forward to
hearing from you.
Regards,
Alberto Nunes. (from Brazil)
Dear Hyundai Motor,
I wrote to thank for your company’s design on the
car as seen in the pictures, which were taken in a
should-be-closed-mountain-road in Iceland, from
Gullfoss to Akureyri.
During the journey, we took a wrong way by
mistrusting the GPS. With an unexpectedly good
quality of your car, our lives were saved from a
potentially fatal accident. Driving continually on such
roads and crossing glacial rivers for more than 5 hours
is an undeniable proof for the reliable quality. We
admit that we have underestimated your brand name.
It is great fun and safe to take an adventurous trip
with a Hyundai car!
With regards,
Teresa Cheung. (from Iceland)
Mong-Koo ChungChairman and CEO
Hyundai Motor Company
Meet the Hyundai Family
The LettersfromHyundai Family
Second fastest growing brand after Audi in 2008 Best Global Brands survey
72nd most valuable brand in the world, eighth among automakers
The Hyundai Motor Co. brand continues to grow
as its value rose by nine percent to US$4.8 billion
in the 2008 Top 100 Global Brands survey jointly
conducted by Interbrand, a leading consultancy in
branding, and BusinessWeek, the New York-based
global business media organization.
Since debuting in 2005 on the annual Best Global
Brands list, Hyundai has registered steady annual
growth in its brand value as measured on a global
basis. In the latest survey, Hyundai ranked eighth
overall among global automakers, surpassing
several prominent competitor brands including
Porsche, Lexus and Nissan. By region, Hyundai
saw its largest gains in brand value in India, Korea
and other emerging markets like Russia and Brazil.
Hyundai Motor Company, South Korea’s largest
automaker, has chosen Sao Paulo, Brazil, as the
site for its seventh overseas production base,
completing the company’s expansion in all of the
world’s major fast-growing markets and further
diversifying its operations to seek stable growth.
James Choi, Vice Chairman& CEO of Hyundai
Motor Co and Jose Serra, Governor of Sao Paulo
State, signed a Memorandum of Understanding
on September 18th at the Governor’s palace in
Sao Paulo City. According to the initial agreement,
Hyundai Motor will invest about US $600 million
into the wholly-owned subsidiary in the first phase,
to build a 100,000 units-a-year plant in Piracicaba
City in Sao Paulo State.
Securing sales in emerging markets such as Brazil,
as demand in traditional markets such as the U.S.
and Western Europe stabilize, is key to Hyundai
Motor’s sustainable growth and success. The
company’s new plant in Central & Latin America’s
Hyundai chooses Sao Paulo, Brazil as the site for its seventh overseas production base
Hyundai will build a 100,000 units-a-year plant in Central & Latin America’s biggest market
Hyundai-Kia & Microsoft strengthen ties
to lead global IT sector for automobiles.
Hyundai-Kia Automotive Group, Microsoft
Corp. and Korea’s Institute for Information
Technology Advancement (IITA) opened
an IT Center to jointly develop new IT
products and services for automotive
application on November 3.
Kia Motors Corp. President Mr. Euisun
Chung, Microsoft CEO Mr. Steve Ballmer
and IITA President Mr. Sung-Ok Lee
were joined by other government officials
and corporate executives from Hyundai-
Kia, Microsoft and other officials from the
information technology industry for the
opening ceremony, which was held at
Hyundai-Kia Automotive Group (HKAG)’s
headquarters in Seoul.
“The collaboration between the Hyundai-
Kia Automotive Group and Microsoft will
have a great synergy effect that will
significantly raise our businesses’
capabilities,” said Mr. Mong-Koo Chung,
Chairman& CEO of HKAG.
The jointly-formed Automotive IT
Innovation Center (AIIC) will be located
within HKAG’s new research facilities in
Uiwang City, south of Seoul.
Korea’s leading automaker has enjoyed a meteoric
rise on the global stage thanks to steady
improvements in the quality and design of its
vehicles. An equally important factor has been
management’s rapid globalization efforts that have
provided Hyundai with a manufacturing foothold in
the key emerging markets of India and China where
Hyundai has enjoyed roaring success.
Perceptions of the Hyundai brand among new car
buyers have been transformed as a result of dramatic
improvements in the quality and styling of Hyundai
vehicles. This, in turn, has fuelled a steady increase
in sales and confidence in the brand among both
customers and dealers.
Since shifting its focus from quantitative growth to
the pursuit of qualitative growth, brand management
has become a top priority. Brand management
considerations now influence decision-making at all
level of the organization, from style and marketing
to communication, retail and after-sales service.
First Quarter 2009 Vol.17 No.62
Hyundai-Kia, Microsoft & IITA Open Automotive IT Center
04 _ HYUNDAI MOTOR WORLD 05 _ HYUNDAI MOTOR WORLD
. Message From the CEO
. We are Family > Headline News . Cover Story . Global News . Feature Story : Famous World Festival. People News . Product & Technology News . Event
2008 Interbrand Ranking
largest market will also enable it to respond quickly
to competition from Toyota and Honda, which are
also seeking to build production facilities in Brazil.
In the first phase, Hyundai Motor plans to produce
an all-new flex-fuel car (which can run on both
gasoline and ethanol) in the B-segment, starting
from the first half of 2011, to satisfy the high demand
for small cars in Brazil. Last year, B-segment vehicle
sales took up 65 percent of total sales in the South
American country. Hyundai Motor’s new plant may
also directly and indirectly create about 4,000 new
jobs locally.
In the second phase, depending on demand in the
region, Hyundai Motor plans to expand the plant,
to increase its line-up and export to neighboring
nations.
Despite the relatively high import tax of 35 percent,
Hyundai Motor has sold 36,006 vehicles in Brazil in
the first eight months of 2008, nearly triple the
amount sold in 2007.
Ranking Top 100 Ranking Brand Brand Value (US $ Bil) Change Y–o–Y
1 6 TOYOTA 34.0 6%
2 11 M–BENz 25.6 9%
3 13 BMW 23.3 9%
4 19 HONDA 19.1 6%
5 49 FORD 7.9 -12%
6 53 VW 7.0 8%
7 67 AUDI 5.4 11%
8 72 HyuNdai 4.8 9%
9 75 PORSCHE 4.6 9%
10 90 LExUS 3.6 7%
11 93 FERRARI 3.5 -
Hyundai Gains 9 Pct in Global Brand Value
Hyundai to Build US$600 Million Plant in Sao Paulo, Brazil
Unveiling of i20, the strategic compact car developed for the European market
First time ever presentation of the i20 Blue and Santa Fe Hybrid, Hyundai Motor’s eco-friendly cars, demonstrating the company’s technological prowess in future cars
Hyundai Motor’s third “i” series car, the i20, was
unveiled to the world at the Paris Motor Show.
Hyundai Motor exhibited the i20 on October 2,
the company’s strategic compact car developed
for the European market, at the 2008 Paris Motor
Show (Paris Mondial de l’Automobile 2008) held
at the Paris Expo Porte de Versailles.
The i20 is the strategic hatchback model that has
been developed at the European Design Center
for the European market. The tastes and feedback
of the customers in Europe were actively reflected
on the design of the car, as part of Hyundai Motor’s
efforts to reinforce its presence in the B segment
small car category in the region.
The i20 follows the footsteps of the popular i30
and i10 models with its dynamic image and unique,
luxurious yet cute character, and goes one step
further by featuring greater economy.
The launch of the i20 (B segment) will complete
the line-up of the i series in the A, B, and C
segments of the small to midsize car categories,
giving momentum to Hyundai Motor in increasing
its presence in the European market.
Hyundai Motor will release the i20 in the European
market in January 2009, and has the objective to
sell 163,000 cars world-wide next year including
135,000 in Europe.
Hyundai Motor had an exhibition area of 1,843 m²
at the Paris Motor Show where it displayed a total
of 20 models including Veracruz (export name
ix55), the premium sedan Genesis, the i10, and
Genesis Coupe.
Along with the cars, Hyundai Motor also had a
separate area featuring its eco-friendly cars,
demonstrating its technological prowess in the
research and development of future cars.
Hyundai Motor showed its Santa Fe Hybrid model
for the first time at the Paris Motor Show, as well
as the i20 blue, following the unveiling of the eco-
friendly ‘i-blue’ concept car series last March at
the Geneva Motor Show, which included the i10
blue, the i10 blue CNG, and the i30 blue.
First Quarter 2009 Vol.17 No.62
06 _ HYUNDAI MOTOR WORLD 07 _ HYUNDAI MOTOR WORLD
. Message From the CEO
. We are Family
. Headline News > Cover Story . Global News . Feature Story : Famous World Festival. People News . Product & Technology News . Event
Hyundai Motor Participates in the 2008 Paris Motor Show
Ling Xiang ( ) , the NF Sonata model for China, is unveiled for the first time at Auto Guangzhou 2008
On November 18, Hyundai Motor unveiled Ling
xiang( ) , the NF Sonata model made for the
Chinese market, at the 6th China Guangzhou
International Automobile Exhibition 2008.
The interior and exterior design of the NF Sonata,
as well as its features, have been reviewed and
strengthened for Ling xiang( ) , Hyundai
Motor’s strategic model for the Chinese market.
The name Ling xiang combines the Chinese
characters ‘ (ling)’ which means ‘to lead’ and
‘ (xiang)’ which means ‘to soar’, to symbolize ‘an
enterprising life of scientific and technological
leadership and soaring freedom’.
The International Automobile Trade Show, South
America’s biggest motor show, was held from
October 27 to November 9 at the San Paulo
Anhembi Park Convention Center in Brazil. At the
motor show which hosted its 26th edition this year,
Hyundai Motor exhibited the mass-produced
models Genesis, Azera, i30, Veracruz, Santa Fe,
Tucson along with a fuel cell electric Tucson.
The press conference, organized on October 27
where Hyundai presented the likes of Genesis and
the fuel cell electric Tucson, was an occasion for the
automaker to reinforce its premium brand image in
Brazil and to promote its eco-friendly technologies.
The rear-drive sports car Rohens Coupe (Genesis
Coupe) also made its first-ever debut in the Chinese
market at the motor show.
Hyundai Motor attracted the attention of visitors by
showcasing a total of 14 cars in an area of 1,505 m²
at the Auto Guangzhou 2008 held from November
18 to 25.
Hyundai Motor received favorable reviews from the
local automotive industry for the diversity of the
company’s offer as well as its booth which was made
based on Hyundai’s global Common Booth design.
08 _ HYUNDAI MOTOR WORLD 09 _ HYUNDAI MOTOR WORLD
Blue Drive emblem to be used on all future eco-friendly Hyundai cars
Hyundai’s eco-friendly cars and technologies gathered under one roof at the L.A. Auto Show, including the Tucson fuel cell electric vehicle, the i-Mode concept car, and the seta GDI engine
Hyundai Motor revealed its eco-friendly products
and technologies on November 19 at the Los
Angeles International Auto Show held at the L.A.
Convention Center in the U.S, including the
announcement of its environmental initiative Blue
Drive and unveiling its next-generation Sonata
hybrid system.
Hyundai Motor’s eco-friendly brand Blue Drive
combines the words ‘Blue’ symbolizing nature, as
in the sea and the sky, and ‘Drive’ representing
mobility and force. It incarnates Hyundai Motor’s
will to contribute to the preservation of nature and
sustainability of life on earth through its eco-friendly
vehicles.
Hyundai Motor has developed a Blue Drive
emblem which it will use to mark the side of all its
future cars incorporating new eco-friendly tech-
nologies, such as hybrid, plug-in hybrid electric,
fuel cell electric, and flex-fuel vehicles.
Hyundai Motor gathered and showcased its Blue
Drive technologies at the L.A. Auto Show through
the likes of its fuel cell electric Tucson and i-Mode
concept car. In particular, it provided a glimpse into
the future trend in vehicles with the next-generation
Sonata hybrid system which it unveiled for the first
time at the show.
“Hyundai aims to be the most fuel-efficient auto-
maker on the planet,” said John Krafcik, Vice
President of Product Development and Strategic
Planning, Hyundai Motor America. “We’re aligning
our global R&D resources in Michigan, California,
Namyang, and Frankfurt to develop the Blue Drive
technologies we need to achieve our goal - a 35
mpg U.S. fleet average by 2015.”
Hyundai Motor exhibited a total of 13 models at the
L.A. Auto Show including the i-Mode concept car
which first debuted at the 2008 Geneva Motor Show,
Genesis, Genesis Coupe, Sonata, and Azera through
its display area of 14,101 m².
First Quarter 2009 Vol.17 No.62
. Message From the CEO
. We are Family
. Headline News > Cover Story . Global News . Feature Story : Famous World Festival. People News . Product & Technology News . Event
The 12th International Istanbul Automobile
Fair-Istanbul Auto Show 2008 was held
between October 9-19 at the CNR ExPO
Centre, with over 650,000 visitors.
Hyundai’s uniquely designed 1,200 m²
stand received most of the attention of
the Auto Show, featuring new generation
of Hyundai vehicles identified by the ‘i’
prefix models i10, i20 and i30, innovative
and eco-friendly concept car i-Mode.
Domestically produced vehicles Accent
and Matrix, accompanied by premium
models Grandeur, Sonata, Santa Fe,
Tucson and Coupe created the richest
model line-up in the Istanbul Auto Show.
i20, star of the Hyundai stand is introduced
to visitors following the opening speech of
HAOS President Mr. K.H. Um. Introduction
of i20 in the same time with its World
Premiere at Paris Motor Show captured
all the attention of the journalists and the
visitors of Auto Show. Unveiling ceremony
of new i20 was performed by top model
Tatiana Marinescu.
Minister of Industry & Trade and The
Republic of Korea Consul General were
the special visitors of the stand on the
press & VIP day. During the Auto Show
visitors of Hyundai stand were entertained
with dance and freestyle football shows.
The Johannesburg International Motor
Show ’08, the biggest of its kind in the
African region, was held from October 31
to November 9 at the Expo Center
NASREC Johannesburg in South Africa.
Hyundai Motor presented seven existing
models ( i10, Getz, Accent, Avante,
Tucson, Santa Fe) and three new models
(i20, i30, H1 Van) at the motor show
which welcomed some 500,000 visitors.
The Hyundai Motor booth attracted the
interest of many visitors by placing the
soon-to-be-launched strategic model
i20 in the forefront, followed by the H1
Van which was showcased in the center
surrounded by various other models
including Getz, Tucson, and Santa Fe.
The diverse fittings, parts, and accessories
featured at the booth, as well as the outdoor
display of Hyundai’s commercialized
models also caught the attention of the
visitors.
Istanbul Auto Show 2008
Johannesburg International Motor Show ‘08
Hyundai Motor Announces the Launch of Blue Drive at the Los Angeles Auto Show
Hyundai Motor Participates in Auto Guangzhou 2008
The International Automobile Trade Show 2008
First Quarter 2009 Vol.17 No.62
10 _ HYUNDAI MOTOR WORLD 11 _ HYUNDAI MOTOR WORLD
. Message From the CEO
. We are Family
. Headline News
. Cover Story > Global News . Feature Story : Famous World Festival. People News . Product & Technology News . Event
Hyundai’s Genesis was selected as the best new vehicle in the luxury category
Hyundai Motor’s Genesis has been selected as
the 2009 Canadian Car of the Year (CCOTY) in the
luxury car category. The most prestigious award of
its kind in the Canadian automotive industry, the
CCOTY Awards is conferred by the Automotive
Journalists Association of Canada (AJAC) which
selects the best new models of the year in various
vehicle categories.
Over 70 of Canada’s top automotive journalists
from across the country gather every year at the
end of-October to evaluate new model vehicles
over a four-day period. Based on back-to-back
comparative testing including “real world” driving
on public roads, vehicles in various categories are
comprehensively rated by secret ballot on parameters
such as appearance(design), performance(braking,
cornering, acceleration), safety and features. The
results are then tabulated, based on which the best
new vehicles are selected.
Out of the 56 new models evaluated in 14 different
segments this year, Hyundai’s Genesis was selected
as the best new vehicle in the luxury category over its
rivals Acura TL, Audi A3, Infiniti G37 and Saab 9-3.
This year’s CCOTY award win is expected to
contribute to maximizing the launch effect of the
new Genesis by favorably influencing consumers
who are considering buying it.
This year’s recognition is the 5th for Hyundai Motor
in the CCOTY. Hyundai Motor previously won the
award for Tiburon in 1997, Tucson in 2004, Sonata /
Azera in 2006, and Entourage in 2008.
Australia’s seven State and Territory based motoring
clubs have recognized two Hyundai models as class-
winners in their 2008 national awards. The Hyundai
i30 Sx petrol and CRDi turbo Diesel were named
Australia’s ‘Best Mid-size Car Under $28,000’ 2008
and the Hyundai iMax CRDi turbo Diesel was named
Australia’s ‘Best People Mover’ 2008.
Following an exhaustive evaluation and assessment
process that focused on three main criteria (‘value
for money’, ‘design and function’ and ‘on the road
performance’), the Australia’s Best Cars national
judging panel awarded the double win to both Hyun-
dai vehicles from a field of 286 original competitors.
“The Hyundai i30, whether it’s the petrol or Diesel
version has scored at the top of its class,” commented
the Chief Judge, Ernest Litera. “Whether you’re going
to a sporting match or a school function, the 8 seat
Hyundai iMax offers the consumer plenty of space,
flexible child seat arrangements and also accommo-
dates luggage. The Hyundai iMax does all these
things very well. Both cars scored at the top of each
of their respective categories and that means that
they are consistently better than the class average
across at least 19 areas that we scored the cars in.”
Last year the i30 finished a close second in a tight
race, but with some enhancements this year, the
latest i30 Sx has been recognized. The i30 Sx petrol
offers outstanding value and the i30 Sx CRDi turbo
Diesel continues to be Australia’s most affordable
Diesel powered car with the manual Sx.
Hyundai Proves It’s a Master of Luxury with Genesis
The leading American daily USA Today praised
Hyundai Motor’s first rear-drive luxury model
Genesis as being “so right that it’s hard to find
gripes”, giving it an overall rating of “uncommonly
good” in its article in the cars section on October
31 titled “Surprise: Hyundai Proves It’s a Master of
Luxury with Genesis”.
The daily explained that Hyundai Motor, despite its
first foray into the luxury segment, was brazenly
competing with traditional premium brands such
as Mercedes-Benz, BMW, and Lexus, and gave
Genesis rave test drive reviews, presenting it to be
better than most people need.
In particular, USA Today cited Genesis’ power,
comfortable seats, smooth, well proportioned styling,
and safety as its most special features.
Genesis attracted the attention of major overseas
press before its launch, and continues to garner
praise after its release with its excellent product
quality.
Last July, leading American automobile magazines
Car and Driver, Motor Trend, Road & Track, and
Automobile Magazine all carried major reviews
introducing the exceptional performance of Genesis
after test driving it at the special session organized
for the U.S. press at the Hyundai-Kia Motors
Namyang Research Center in May, prior to the car’s
launch in the North American market.
Meanwhile, Genesis obtained five star( )
safety ratings in both frontal and side crash tests
conducted by the American NHTSA (National
Highway Traffic Safety Administration) last August,
proving its superior crash safety in comparison to
its competing brands such as the BMW 5 series,
Mercedes-Benz E-class, and Lexus ES350.
Hyundai i30 was selected by CESVI
(Center for Road Safety and Experimen-
tation) as the safest mid-size imported
car in Argentina.
The assessed model was the entry-level
version, with a 1.4 engine, 109 HP.
In Argentina, the standard version features
disk brakes in all wheels, ABS, traction
control system (TCS), electronic stability
control (ESP), front airbags, front side
airbags, front and rear side-impact air
curtains, front active head restraints and
five inertial seatbelts, among others.
Ernesto Cavicchioli, marketing manager
of Hyundai Motor Argentina, stated : “This
award is a recognition of Hyundai Motor
Company’s commitment to vehicle safety
and of Hyundai Motor Argentina’s efforts
to provide ALL VERSIONS of the i30 with
the maximum safety features.”
Hyundai i30 is the Safest Imported Mid-Size Car in Argentina
GenesisReceives Rave Reviews from USA Today
Genesis Wins 2009 Canadian Car of the Year (CCOTY) Award Given by AJAC
Hyundai i30 and iMax(H-1) Named Australia’s Best Cars
13 _ HYUNDAI MOTOR WORLD
The ceremony is the most glamorous event for the motor industry held in the Middle East
Hyundai Motor Company’s i30 and Veracruz models
were chosen as “Best Sub Compact Car” and “Best
Family SUV”, respectively, at the 2008 AUTOCAR
Middle East Awards, held in Dubai on November
12th, 2008. The “Best Sub Compact Car” award
follows the i30’s outstanding recognition in Spain,
where it was voted as “Car of the Year 2008” back
in February, 2008. The “Best Family SUV” award for
the Veracruz comes on the back of recognition from
AutoPacific and Kelley Blue Book earlier in the year.
Hyundai’s Veracruz had won “Top Larger Crossover
SUV” and “Best New Family Vehicle” from the
previously mentioned organizations, respectively.
The fifth annual AUTOCAR Middle East Awards
assessed 36 finalists short-listed from a database
covering every new car model released in Middle
East over the previous year by 28 different
manufacturers, which were further split into 12
categories and tested by the international panel of
six independent judges. The ceremony is the most
glamorous event for the motor industry held in the
Middle East.
“Our objective to help consumers choose their
ideal vehicle through our rigorous awards process
has created further market confidence among
consumers as well as manufactures.” said Damien
Reid, Group Editor of Sports and Automotive for
TMF Publishing which publishes AUTOCAR Middle
East Magazine.
Genesis was first introduced in the Middle East via
the local press in July-August, followed by the
advertising campaign which began in September.
Full-scale sales commenced after grand events,
celebrating the launch of Genesis, were held from
October 27 to November 10.
The launching events held with the six dealers of the
four major markets in the region, the U.A.E, Kuwait,
Saudi Arabia, and Syria, were organized in five-star
hotels and luxurious event venues in each market, and
greeted the VVIP’s, VIP’s, and press of the countries.
VIP guests walked down the red carpet to arrive at
the events where they were photographed and inter-
viewed by the press. Hyundai Motor and Genesis
logos were very visible inside and outside the
venues, and left a strong impression on the guests.
The world-class equipment and performances of
the events, including an orchestra performance
in the U.A.E., the Korean “Nanta” performance in
Saudi Arabia, and the performance of a famous
local singer in Syria were also other memorable
highlights of the events.
Expert advice and audiovisual support from the
Hyundai headquarters contributed to the success
of the Genesis launching events in the Middle East,
which were rendered even more prestigious by
the presence of VVIP guests including the Prince
of Saudi Arabia, the ambassadors to each of the
countries, and famous local celebrities.
Guests attending the events expressed their
satisfaction at the content of the events, and were
impressed by the exceptional quality of Genesis,
and all in all, the events were a good occasion to
raise the image of Hyundai Motor even more.
First Quarter 2009 Vol.17 No.62
12 _ HYUNDAI MOTOR WORLD
. Message From the CEO
. We are Family
. Headline News
. Cover Story > Global News . Feature Story : Famous World Festival. People News . Product & Technology News . Event
10 countries, 10,000 kilometers, 17 grueling days
Hyundai Motor India Ltd., successfully concluded its
i10 Delhi to Paris drive in Paris on 29th September,
2008. Through this drive, Hyundai has once again
demonstrated the outstanding performance of its
technically superior Kappa engine in terms of fuel
economy and reliability. One of the two i10’s driven
to Paris is showcased in the Hyundai Motor pavilion
at the currently on going Paris Motor Show.
The cars were received amidst much fanfare and
cheer in Paris, where automobile experts and fans
from across the world made a beeline for the next
few days to witness the much admired Hyundai i10
in the highly acclaimed Paris Motor Show 2008.
The unique transcontinental drive was flagged off
from the national capital on 10th September, 2008
by Olympic Gold Medallist Abhinav Bindra. After
traversing 10,000 km through 10 countries spanning
across 17 grueling days, the two Hyundai i10s
achieved what seemed like an impossible feat for
any car in its segment, reaching Paris without a single
technical glitch on the entire stretch of its journey.
The drive, fondly called ‘i Drive to Paris’, reached
Paris, its final destination, with the landmark ‘Arc de
Triomphe’ in Paris as the background on the evening
of September 29, 2008. It is only incidental that the
Hyundai i10’s touched upon both the India Gate in
New Delhi and Arc de Triomphe in Paris, which are
both monuments built to salute war heroes of both
nations.
The drive took more than a fortnight to be completed
& traversed the international borders of 10 countries
including India, Turkey, Italy, Greece, Austria, Slovakia,
Hungary Poland, The Czech Republic and Germany
to culminate in Paris, France. Driving along the route
were well known automobile journalists from both
the TV and print media who drove on different legs.
Hyundai Motor India Achieves Another MilestoneHyundai Motor India, the largest exporter
and the second largest car manufacturer
touching the life of millions of Indians since
it rolled out the first Santro on September
23, 1998, finally achieved yet another
commendable milestone as it reached the
20 lakh (100,000) sales landmark. This is
also the fastest 20 lakh production for any
manufacturer in India and Hyundai Motor
India achieved this in just around 10 years.
HMIL has always been the trend-setter
right from the day it started its operations
in India. From the record of setting up
the plant in just 17 months to becoming
the 2nd largest car manufacturer in just
6 months to rolling out 150,000 cars in
about 25 months, Hyundai has fulfilled
everybody’s expectations. To celebrate
this occasion HMIL will offer attractive
schemes for all its potential customers.
As a gesture of goodwill the 20th lakh car
was handed over to CRY-Child Rights and
You, India’s leading advocate for child
rights, which has worked tirelessly over
three decades to make sure all children
enjoy all their basic rights. Irwin Fernandes,
Director, West and Volunteer Action, CRY
was given the keys by the Hyundai brand
ambassador Shah Rukh Khan during a
function in Mumbai on November 13.
i10 Delhi to Paris Drive Successfully Culminates in Paris
i30, Veracruz Recognized as Class Leaders at 2008 AUTOCAR Middle East Awards
Genesis Launching Events in the Middle East
The automotive plant in Nošovice officially launched production in its plant. By the end of the year, Hyundai hopes to produce 14 thousand cars
White, red and blue - three cars in the Czech national
colors with the production numbers 0001, 0002
and 0003 instead of license plates came out of the
production lines of Hyundai in Nošovice.
The company has officially launched production of
the Hyundai i30 in its first production plant in Europe,
which was built in the last two years.
“We started the production seven months after
finishing the building stage. Now it is upon us to
support employment in the region and the economic
level of the Czech Republic with production,” said
Kim Eok-Jo, the president of Hyundai in Nošovice.
The production of HMMC should help Hyundai
become one of the leaders of the Czech economy
in next few years. “It is such a big investment that
in full production capacity, the plant will make up
1% the GDP,” said Martin Riman, the minister of
Industry and Trade.
The cars which came through the official gate were
not the first cars produced. The test production was
launched last week. By the end of the year, the car
producer wants to produce 18 thousand cars.
Full capacity in 2011 will mean 300 thousand cars.
At that time, there should be 3500 employees
working on production. This year, due to the start
of the second shift at the beginning of 2009, there
should be 2200 people employed.
First Quarter 2009 Vol.17 No.62
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14 _ HYUNDAI MOTOR WORLD 15 _ HYUNDAI MOTOR WORLD
A mega billboard of Hyundai cars has entered the
stage as a new symbolic installation of Germany’s
Frankfurt International Airport.
Hyundai Motor announced on October 19 that it
had installed a 200 meter-long, 3 meter-high
billboard along the road to enter the departure hall
of Frankfurt International Airport’s Terminal 1.
Hyundai Motor advertises its cars in famous places
and major cities of Europe, including the Colosseum,
the Parthenon, and the windmills of the Netherlands,
as well as in the everyday lives of Europeans.
Seven strategic models for the European market,
the i10, i20, i30, i30cw, Sonata, Tucson, and Santa
Fe, are featured in cities and everyday life situations
that best fit their individuality.
The billboard not only expresses the quality of
Hyundai cars, but also incorporates important key-
words such as “safety”, “reliability”, “sophistication”,
and “responsibility”, to convey the Hyundai message
which places great value on the richness of its
customers’ lives.
Hyundai Motor also focused on emphasizing the
diversity of its products which will satisfy all its
customers and their different lifestyles.
Frankfurt International Airport is the world’s 8th
biggest, servicing 52 million visitors every year.
Hyundai Motor expects the billboard to play a major
role in enhancing the automaker’s brand image.
Hyundai Auto Zagreb celebrated 1st place in the SUV segment of the Croatian car market and launched its new flagship model, Hyundai ix55
One of the mayor events at the end of this year for
Hyundai Auto zagreb is the traditional Hyundai
off-road Event. However, the event held on October
16-17 in 2008 was particularly special. Together with
journalists, VIP customers and official partners,
Hyundai auto zagreb celebrated 1st place in the
SUV segment of the Croatian car market (Hyundai
Tucson was the absolute best selling SUV in 2008).
Other than that, Hyundai Auto zagreb launched its
new flagship model, Hyundai ix55.
This year, 400-year-old fort Nehaj, in the old city of
Senj situated on the north of the Adriatic coast, was
chosen to host the presentation. Fort Nehaj and
the city of Senj were unbeatable and unbreakable
for centuries, never concurred by foreign armies
throughout its long history, similar to Dubrovnik.
Just like the city of Senj and fort Nehaj, Hyundai
Tucson is unbeatable compared to other SUV
competitors.
From Nehaj, the off-road tour started with the Tucson
and Santa Fe travelling to one of the highest peaks
of Velebit Mountain, a national park, called zavizan
(alt. 1594 m). Of course, only for Hyundai off-road
purposes, employees of National Park Velebit
opened gravel roads which are usually closed to the
public. So, for most of the guests it was their only
chance to see the wilderness of Velebit by vehicle.
After zavizan, Hyundai off-road members went back
to the lowlands of Lika, on the opposite side of the
sea, to a place called Krasno, and to the village
Kuterevo. This village is special and unique. It is
where volunteers care for small bears orphaned by
illegal hunters or traffic accidents. Normally, baby
bears stay with their mother until the age of three,
and without her, they are completely helpless.
Unfortunately, these bears cannot go back to the
wilderness ever again, so the people of Kuterevo
build big ranches for them, almost as if they are in
their natural environment. Of course, all members
of the Hyundai event made a contribution to the
upkeep of this project. After driving all day to such
places as Krasno and Kuterevo, Hyundai off-road
members went back to the Senj for an exclusive
dinner inside of fort Nehaj where we introduced the
ix55 to the media and other guests.
For most of the guests and journalists, this was the
best Croatian off-road event ever, by any carmaker.
TOP 10 Off-road and SUV cars (Croatian SUV car market until October 31.2008)
Ranking Brand Car unit
1 Hyundai Tucson 683
2 Nissan Qashqai 454
3 Lada Niva 380
4 Toyota RAV4 348
5 Honda CR-V 280
6 VW Tiguan 228
7 Kia Sportage 217
8 Hyundai Santa Fe 212
9 Mazda Cx7 202
10 BMW x5 174
Hyundai Offroad in figures
3000 – years old is city of Senj
1594 – meters is highest Velebit peak
450 – years old is fort Nehaj
350 – kilometers of Offroad itinererary total
260 – kilometers of gravel roads
120 – gests were invited to the event
46 – journalists were present
30 – different media was present
27 – Hyundai SUV cars vere avaliable for Offroad
20 – percent of SUV market share for Tucson
4 – four wheel drive was all Tucson and Santa Fe
2 – years old is youngest orphan bear in Kuterevo
1 – ix55 was avlaiable
0 – problems for Hyundai Cars
Hyundai Offroad and ix55 Launch Event in Croatia
Hyundai Celebrated the First Production Car
Hyundai Motor Installs Mega Billboard at Frankfurt International Airport
First Quarter 2009 Vol.17 No.62
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16 _ HYUNDAI MOTOR WORLD 17 _ HYUNDAI MOTOR WORLD
The long and dull cold spell is transformed into joyful festivities
The Québec Winter Carnival, considered to be the
world’s greatest winter festival, will be hosting its
57th edition in 2009 for a total of 17 days from
January 30 to February 15. Québec, once notorious
for its freezing cold and snowy winters averaging
minus 11 degrees Celsius with 60 centimeters of
snow per month, saw its population reinvent in
1894 a popular tradition of holding a winter festival
to make the hard winter season warmer and merrier.
What started out as a modest festival developed
into full-scale festivities in 1955 with the support
of some businessmen who hoped to stimulate the
local economy by re-launching the winter’s event.
Since then, the Quebec Winter Carnival has helped
to propagate the true value of the city, once known
as a land of cold and ice, and has played an
The biggest highlight of the festival is the Night
Parade which takes place over two days.
A crowd of over 200,000 locals and visitors gather
to get a glimpse of the Queen of the festival riding
on a sumptuous carriage, and everyone gets a
good taste of the festival which truly celebrates the
winter season.
Elsewhere, the Bonhomme ice palace is open to all
visitors, and diverse outdoor activities such as ice
fishing, snow rafting, and dogsled races are offered
throughout the festival period.
to enjoy the festival. Many events are proposed
during the festival, the most notable of which include
snow rafting, dogsled races, mini golf on ice, skating,
concerts and outdoor dance parties, the Night
Parade, ice wall climbing, sleigh races, and the
Snow Bath. In particular, the Snow Bath, where men
and women of all ages who have received a physical
examination in advance dance in the -20 degrees
Celsius cold and bathe in snow, is a must-see during
the Québec Winter Carnival.
There is also an international snow sculpture event
in which teams from all over the world participate,
while children have fun riding snow slides or trying
to find their way out of an ice maze.
The snow and ice sculptures glisten under the
sunlight during the day and twinkle under the street
lamps at night, offering a magnificent view which has
given the festival its nickname of “festival of lights”.
important role in making Québec an even more
popular tourist destination during the winter season.
Enjoying a true winter festival of snow and ice
Bonhomme - which in French means at the same
time a ‘good man’ as well as a ‘snowman’ - became
the mascot of the event in 1955, the year of the
first official edition of the Carnival, and has been
reigning over the festival ever since. Before the start
of every festival, Bonhomme receives a key from
the mayor of Québec, symbolizing the handing over
of power, and starts its rule of the Winter Carnival
from the ice palace located in the heart of the city.
Almost 1 million people participate in this annual
event which lasts for more than two weeks. The
snow-covered streets are filled with citizens and
tourists clad in thick coats and hats who come out
Happy Carnival
January 30 to february 15, 2009
Major Highlights
First Weekend
• Official Opening Night Show• International Snow Sculpture Event• Dog Agility Competition on Snow• Dogsled Race• Loto-Québec Outdoor Dance Party
Second Weekend
• Canoe Race• Calgary Flapjack Breakfast• Normandin Soapbox Derby• First Night Parade (Lower Town)• Loto-Québec Outdoor Dance Party
Third Weekend
• Painting Symposium• Regency Ball• Loto-Québec Outdoor Dance Party• St-Hubert Sleigh Race• HBC Snow Bath• Second Night Parade (Upper Town)• Loto-Québec Outdoor Dance Party• Bonhomme’s Brunch• Closing Ceremony and Bonhomme’s Departure
Website : http://www.carnaval.qc.ca/
Source from Canada Tourism Commission
QuébecWinterCarnival
Our target record for 2008 is to exceed 10,000 cars, the highest sales volume Hyundai has ever had in Poland
Please briefly introduce yourself.
My name is Monika Wilk and I am Marketing Manager
of Hyundai Motor Poland. I graduated from Warsaw
School of Economics, Foreign Trade faculty.
My whole business carrier is related to the automotive
sector. I have been involved in car sales and
marketing for over 13 years. Before I joined Hyundai
I had been working for Ford for almost 10 years.
When did you begin working for Hyundai Motor and what was your main reason to apply?
I started in April 2005. I applied for a position of
Marketing Manager in Hyundai as I found it a great
challenge to work in the most dynamic and rapidly
growing Automotive Concern in the world. I wanted
to use my experience in automotive sales and
marketing and contribute to Hyundai growth in the
Polish market. I am very happy to be Hyundai Team
member.
How aware are consumers of Hyundai brand cars, and which model is most popular?
Operating among strong brands with a long tradition
in Europe, Hyundai intensively works on increasing
its brand awareness among consumers. We observe
constant improvements in this field. It is particularly
evident when we monitor people’s opinions,
journalists’ attitude and the number of positive
publications in media. Also the market surveys show
a substantial improvement. We are sure to continue
this positive trend. We also follow the European
Strategy “True Quality Matters” designed by
Hyundai Motor Europe to strengthen our brand image.
New, innovative, Europe focused models have been
enthusiastically accepted by customers. The most
popular are i30, i10 and Getz. We are sure that the
new i20 will be also a great success.
How has Hyundai’s sales and marketing
following HMC’s Corporate Social Responsibility
program, e.g. we are sponsor of Annual Charity
Event organized in Warsaw Golf Club in 2007 and
2008. We constantly develop our dealer network.
In 2004 we had 38 dealers while now, we have 58
main sales dealers with 65 showrooms. Currently
we follow the Pan-European Strategy to introduce
“Mission Q” - a brand shift project in our dealerships.
How many units do you sell this year compared to
last?
This year from January till October we sold 8,174
units. In 2007 we sold 3,538 units in the same
period, so we achieved 131 % growth up to now.
Our target record for 2008 is to exceed 10,000 cars,
the highest sales volume Hyundai has ever had in
Poland. This year we also succeeded in important
fleet deals, particularly 110 cars (i10 and i30) sold
to Energa (electricity supplier) as well becoming an
official supplier for Polish Olympic Committee with
performance been over the last couple of years? And what is your outlook of Hyundai’s business in the coming years?
The launching of Getz in 2004 started the new era for
Hyundai in Poland. We intensified our advertisement
and PR activities to increase Hyundai brand and new
model awareness. Though our marketing outlay was
relatively lower than main our competitors, the sales
in 2004 rose by 199% compared to 2003. The
milestone was the launch of the i30 in September
2007. Since that time, following the other launches
as i30CW and i10 this year, we have recorded the
highest sales volumes Hyundai ever had in Poland.
In 2007 we increased sales by 97 % over 2006 and
in 2008 we plan to exceed 100 % growth over 2007.
The best selling models are i30, Getz and i10.
The great results come from, among others,
competitive price and product strategy, intensive and
consistent advertisement policy, good relations with
media as well as dynamic development of dealer
network. In the coming year we plan to continue
this direction with more emphasis on brand image
improvement.
What kind of marketing strategy and execution do you think has made the Hyundai brand successful? Please explain how you set the target and how you manage your marketing program in Poland.
Last years strategy was aimed at increasing sales
and getting a strong customer base. Marketing and
PR activities were also focused on supporting this
goal, so we concentrated on optimizing advertise-
ment and media publicity. Generally we made efforts
to increase brand and model awareness as well
as attract attention to high quality attribute of the
brand. An important tactical factor at this stage was
also the communication of product promotions.
The great success we recorded this year was the
2008 Client’s Gold Laurels Award for i30 as the
best car in C-Segment. This award is particularly
important for us as this was the choice of customers.
Hyundai Motor Poland is involved in social activities
from the left:
Piotr Szymański - Marketing Assistant
Elżbieta Mężyńska - Marketing Specialist
Katarzyna Kaszubkiewicz - PR Specialist
Krzysztof Mioduszewski - Market & Product Analyst
Monika Wilk - Marketing Manager
Marcin Okrój - Strategic Planning Department Director
35 cars - i30, Sonata and Grandeur.
We consequently improved our position in Carmaker
Sales Ranking in Poland. From 18th position in
previous years we jumped to 12th position in 2008.
We plan to reach the Top 10 in 2009.
What is your personal and professional hope?
My hope is to continue the positive trend in sales and
brand image development in the next years. I would
like Hyundai to become the most appealing and
attractive Asian brand in Poland.
Do you have any comments or opinions for HMC?
I think that HMC is on the right path and should keep
the momentum. The markets should develop the
cooperation to share the best practices and thus
increase our common success. The development of
new technologies and innovative solutions, focus on
ecology and involvement in social activities will also
bring fruitful results in the future.
The year 2008 was particularly rich in events organized by HMP to promote the brand and bring fun to people. To celebrate EURO 2008 in spring, HMP organized 4 Goodwill Ball Events in the biggest cities in Poland - Warsaw, Kraków, Poznan and Łódz. The exciting football atmosphere, real emotions, contests with awards and cheerleaders’ shows attracted a lot of visitors in each location. Also Hyundai cars, in particular the i10, presented football skills by taking part in goal kicking contests. The events were attended by many VIPs from sport and media fields. All of them wrote their wishes on the Goodwill Ball. The highest emotions were raised by the contest to create the most original wishes for the Polish Football Team. The awards were tickets for EURO 2008 games.
Hyundai Motor Poland is also involved in social activities. Warsaw Golf Club in Rajszew organized the special Golf Tournament on 15th of November, during which funds were collected to support the Orphan House located in the area. Hyundai was a main sponsor of this event. The new Hyundai i30 was the award in the “Hole in One” contest organized for the players. HMP also prepared gifts for children, who were the main guests. After the tournament the auction of drawings made by the children as well as gifts supplied by sponsors took place. The funds collected have been handed on to the Orphan House. It was the second time that this event had taken place.
First Quarter 2009 Vol.17 No.62
18 _ HYUNDAI MOTOR WORLD 19 _ HYUNDAI MOTOR WORLD
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Interview : Monika Wilk, Marketing Manager of Hyundai Motor Poland
Hyundai – Closer to People
Genesis Coupe first to be fitted with Lambda RS
Lambda RS to come with a choice of transmissions: six-speed auto-matic or six-speed manual
Hyundai Motor Company’s Power train R&D Center
at Namyang has developed a new high-performance
V6 Lambda ( ) RS (Rear wheel drive Sports) engine
which saw its first application in the Genesis Coupe
launched in Korea.
Based on the highly successful Lambda first
introduced in 2004, the RS edition features several
key modifications which have raised power to a
maximum of 303ps/6,300rpm and peak torque to
36.8kg.m/4,700rpm.
Because of the sporty, low hood line of the Genesis
Coupe, RS engineers trimmed 5cm from the height
of original Lambda engine design forcing a major
redesign of the intake and exhaust system.
The exhaust manifold’s length and cross section
were optimized for reduced resistance which
maximizes high speed performance and yields a
pleasingly sporty exhaust note. - At the same time,
the diameter of the intake port in the ETC (Electronic
Throttle Control) module was enlarged to improve
engine breathing.
Attention was also paid to stiffening the aluminum
engine block so it could endure higher stresses while
a piston cooling jet was added under each cylinder
to reduce thermal loading and prevent heat damage.
A further boost in performance was attained by
adopting more aggressive camshaft profiles on the
Continuously Variable Valve Timing system which
governs both the intake and exhaust valves.
First Quarter 2009 Vol.17 No.62
20 _ HYUNDAI MOTOR WORLD 21 _ HYUNDAI MOTOR WORLD
V6 Lambda RS Engine Specification
Type Longitudinal V6 D-CVVT
Displacement Volume 3,778cc
Bore x Stroke 96.0mm x 87.0mm
Power 303ps / 6,300rpm
Torque 36.8kg.m / 4,700rpm
Compression Ratio 10.4 : 1
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Hyundai Motor s New High – Performance V6 Lambda RS Engine
The 2008 edition of the Hyundai Regional Dealers
Convention, which invites dealers working hard
to increase sales and enhance the image of the
Hyundai Motor Company in all corners of the world
to visit and experience everything about Hyundai,
was held with the dealers from Africa, Eastern
Europe and Russia from September to December
over a total of five sessions.
Two groups of 90 dealers each from Africa visited
Hyundai on September 22–27 and October 6-12,
and a group of 48 representatives of Eastern
European dealers made their visit on October 20-25.
During the Convention, dealers from each region
experienced first-hand the technological advances
and presence of Hyundai through their visits to the
Namyang Research Center’s crash test facilities
and test drive course as well as their tours of the
Ulsan Plant and Port. They also had an opportunity
to get to know Korea better and enjoy the colorful
culture of the country with visits to famous sites
and ancient palaces in Seoul, the Folk Village,
temples, and the island of Jeju.
Meanwhile, two groups of 100 Russian dealers each
visited Hyundai on November 17-21 and December
8-12. The dealers visited the Asan Plant and
observed the manufacturing process of Hyundai
cars, and got a first-hand taste of the world-class
technological expertise of Hyundai cars by test
driving Genesis and Genesis Coupe at the Namyang
Research Center. As with the dealers from the other
regions, they also had a chance to understand
Korean culture through visits and food-tasting
sessions in Seoul and Jeju.
The 2008 Hyundai Regional Dealers Convention
was a good occasion to strengthen the pride of the
dealers, instill the sense that ‘we are all one big
Hyundai family regardless of our nationalities’, and
provide the dealers with a chance to experience the
presence and technological prowess of Hyundai
Motor which today has reached the world’s best.
Seongsan Sun Rising Peak - Russian Dealers
Ulsan Plant Tour - African Dealers
Changdeok Palace Tour - Eastern European Dealers
First Quarter 2009 Vol.17 No.62
22 _ HYUNDAI MOTOR WORLD
Quieter, More Fuel Efficient and Cleaner
Fully compliant with the latest Euro4 emission standards
The Power train R&D Center of Hyundai Motor
Company has completed development of a new,
more fuel efficient and cleaner diesel engine for
compact passenger vehicles(C-segment and below).
Displacing 1,582cc, the U2 is an inline four cylinder
engine which utilizes second generation common
rail diesel injection system to deliver class-leading
performance.
“Our diesel engine development capabilities are
truly world-class and the proof can be seen in the
U2. It’s the leader of the class and it makes us
proud,” said Dr. Hyun-Soon Lee, president of the
Hyundai-Kia Corporate R&D Division.
The first car to have the U2 engine installed will be
the successor model of the Getz, the all-new i20
sub-compact. The i20, due to be launched in
Europe towards the end of 2008, will be produced
at Hyundai Motor Co.’s Indian subsidiary in Chennai.
By combining their advanced engineering know-
how with state-of-the-art technologies such as a
variable geometry turbocharger, a variable swirl
control system and an electronically controlled
exhaust gas recirculation (EGR) cooling system,
the U2 development team was able to successfully
optimize the ports and combustion chambers. This
endows the U2 with outstanding fuel economy
(4.7L/100km) and low emissions (125g CO2 /km).
Moreover, the U2 is fully compliant with the latest
Euro4 emission standards. The optional particulate
filter reduces particulate matter to Euro 5 standards
which take effect next year.
At the heart of the power plant is a new 1,600 bar
CRDi system which is capable of delivering up
to five injections per cycle permitting much more
precise control than was possible with the previous
1,350 bar system. As a result, the U2 generates
a total power output that measures an impressive
128ps (94kW)/4,000rpm. Torque is rated 26.5kg.m
(260Nm)/1,900~2,750rpm - best in its class, and
more than 90 percent of the maximum torque is
achieved at 1,500rpm.
Other refinements include a variable swirl control
system which helps to minimize emissions and
a chain drive for improved reliability in valve train
control and a bed plate-type lower crankcase for
better block rigidity, lower noise, vibration and
harshness. The auxiliary belt is a serpentine-type
for improved reliability and compact packaging.
NVH
The U2 claims to be the quietest engine in its class,
measure up to two dBA lower than lead competitors.
During the course of development, the main sources
of noise emission were identified and appropriate
measures were implemented. Since the 1.6 liter
engine was equipped with chain drive for valve
timing control, the chain and cover systems were
identified as one of the main sources of noise.
Structural analysis was performed for design
improvement and based on modal analysis the
chain and head cover structure was reinforced by
applying ribs. The shape and structure of the oil
pan was also improved as the oil pan was another
big source of noise emissions. Structural analysis
was also done to investigate the effects of rib
shape and rib location on noise characteristics and
thus, developers were able to arrive at an optimally
shaped oil pan.
The U engine, first introduced in 2005, has grown to
a family of engines that includes 1.1-liter 3-cylinder
and 1.5-liter 4-cylinder variants which utilize a
common architecture and share components for
maximum manufacturing efficiency.
U2 1.6 CRDI Engine Specification
Engine Type In-Line 4 Cylinder
Valvetrain 4-Valve DOHC
Displacement Volume
1,582cc
Bore x Stroke 77.2mm x 84.5mm
Power 128ps / 4,000rpm
Torque 26.5kg.m / 1,900~2,750rpm
Compression Ratio
17.3 : 1
FIE System BOSCH CRI 2.2
After Treatment System
DOC (DPF)
Emission EU4 with EOBD
First Quarter 2009 Vol.17 No.62
23 _ HYUNDAI MOTOR WORLD
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Dealers not only shared sales and marketing strategies but were able to bond with one another as members of the Hyundai Motor Company family
New U2 1.6 CRDi Achieves Best–in–Class Performance for Compact Vehicles
2008 Hyundai Regional Dealers Convention (Africa, Eastern Europe, Russia)
Hyundai Motor Company Fax : (82-2) 3464-3543 / Phone : (82-2) 3464-2734Website : http://www.hyundai-motor.comRegister Date : Dec. 31, 1992Registered No. : (Se)Ba-210
Publisher : Chung Mong-KooDesigned : Killing mario Co., Ltd.Published : January. 01. 2009Overseas Advertising Team
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