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Extended Learning Module IExtended Learning Module I

Building an e-PortfolioBuilding an e-Portfolio

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Presentation OverviewPresentation Overview

The Electronic Job MarketThe Electronic Job Market Preparations Before You WritePreparations Before You Write Writing Targeted Resume ContentWriting Targeted Resume Content Developing e-Portfolio ContentDeveloping e-Portfolio Content Web Design ConsiderationsWeb Design Considerations Preparing Web ContentPreparing Web Content

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The Electronic Job MarketThe Electronic Job Market

Electronic job marketElectronic job market - makes use of - makes use of Internet technologies to recruit employees Internet technologies to recruit employees and is growing by leaps and bounds.and is growing by leaps and bounds.

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The Electronic Job MarketThe Electronic Job Market

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The Electronic Job MarketThe Electronic Job Market

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Preparations Before You WritePreparations Before You Write

Hidden job marketHidden job market – the collective term – the collective term used to describe jobs that are not used to describe jobs that are not advertised. advertised.

Up to 80 percent of new jobs fall into this Up to 80 percent of new jobs fall into this category.category.

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Preparations Before You Write Preparations Before You Write Start to NetworkStart to Network

PhonePhone Face-to-faceFace-to-face Mailing listsMailing lists - -

discussion groups discussion groups organized by area organized by area of interest. of interest.

On Your Own

Build YourCommercial

(p. 473)(p. 473)

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Preparations Before You Write Preparations Before You Write Perform Self-AssessmentPerform Self-Assessment

Skill wordsSkill words – nouns and adjectives used by – nouns and adjectives used by organizations to describe job skills which should be organizations to describe job skills which should be woven into the text of applicants’ resumes.woven into the text of applicants’ resumes.

There are many good tools for self-assessment There are many good tools for self-assessment including: including: Personality profilesPersonality profiles ChecklistsChecklists Strength identificationStrength identification Achievement listsAchievement lists Writing and projection exercisesWriting and projection exercises

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Preparations Before You Write Preparations Before You Write Research Careers, Industries, and Research Careers, Industries, and

CompaniesCompanies

Directory search engineDirectory search engine - organizes listings of - organizes listings of Web sites into hierarchical lists. Web sites into hierarchical lists. Yahoo! is the most popular and well-known of these. Yahoo! is the most popular and well-known of these.

True search engineTrue search engine - uses software agent - uses software agent technologies to search the Internet for key words technologies to search the Internet for key words and then places them into indexes. and then places them into indexes. Ask Jeeves is the most popular and well-known true Ask Jeeves is the most popular and well-known true

search engine. search engine.

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Preparations Before You Write Preparations Before You Write Research Careers, Industries, and CompaniesResearch Careers, Industries, and Companies

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Preparations Before You Write Preparations Before You Write

Research Careers, Industries, and Research Careers, Industries, and CompaniesCompanies

On Your Own

Start Your Research(p. 477)(p. 477)

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Writing Targeted Resume Writing Targeted Resume ContentContent

Powerful Objective StatementsPowerful Objective Statements

A well-developed objective statement is a A well-developed objective statement is a powerful tool for getting employers to look powerful tool for getting employers to look more deeply into your potential. more deeply into your potential.

Typical objective statements are short - Typical objective statements are short - between one and three sentences and between one and three sentences and appear below the contact information.appear below the contact information.

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Writing Targeted Resume Writing Targeted Resume ContentContent

Powerful Objective StatementsPowerful Objective Statements

On Your Own

Write Your Objectives(p. 479)(p. 479)

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Writing Targeted Resume Writing Targeted Resume ContentContent

Important Contact InformationImportant Contact Information

After building your objective statement, you should After building your objective statement, you should dedicate the first section of your resume to your name dedicate the first section of your resume to your name and how you can be contacted. and how you can be contacted.

Contact information must be complete, correct, and Contact information must be complete, correct, and permanent. permanent.

If your resume is pulled for consideration six months If your resume is pulled for consideration six months from now, the contact information should still be valid.from now, the contact information should still be valid.

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Writing Targeted Resume Writing Targeted Resume ContentContent

Other Valuable Resume SectionsOther Valuable Resume Sections

The other sections included in your The other sections included in your resume are determined by what you need resume are determined by what you need to communicate. to communicate.

Ideally all other content would directly Ideally all other content would directly support your objectives and skills. support your objectives and skills.

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Writing Targeted Resume Writing Targeted Resume ContentContent

Other Valuable Resume SectionsOther Valuable Resume Sections

Team Work

Feedback. Feedback. Feedback!

(p. 480)(p. 480)

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Developing e-Portfolio Developing e-Portfolio ContentContent

Electronic portfolioElectronic portfolio ( (e-portfolioe-portfolio) - a ) - a collection of Web documents used to collection of Web documents used to support a stated purpose such as support a stated purpose such as demonstrating writing or photography demonstrating writing or photography skills. skills.

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Developing e-Portfolio Developing e-Portfolio Content Content

Electronic File FormatsElectronic File Formats

ScannableScannable resumesresumes (also called (also called ASCII ASCII resumesresumes or or plain-text resumesplain-text resumes) - designed ) - designed to be evaluated by skills-extraction software to be evaluated by skills-extraction software and typically contain all resume content and typically contain all resume content without any formatting.without any formatting.

Extraction engine,-Extraction engine,- smart software with a smart software with a vocabulary of job-related skills that allows it to vocabulary of job-related skills that allows it to recognize and catalog recognized terms in recognize and catalog recognized terms in your resume. your resume.

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Developing e-Portfolio Content Developing e-Portfolio Content Electronic File FormatsElectronic File Formats

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Developing e-Portfolio Developing e-Portfolio Content Content

Electronic File FormatsElectronic File Formats General guidelines for creating scannable resumes include:General guidelines for creating scannable resumes include:

Create a text-only file.Create a text-only file. Use only Courier or Times New Roman 10 or 12 point fonts.Use only Courier or Times New Roman 10 or 12 point fonts. Do not include formatting such as bold, underline, italics, or text Do not include formatting such as bold, underline, italics, or text

color.color. Do not center or tab indent text.Do not center or tab indent text. Press Enter at the end of each line. Press Enter at the end of each line. Do not include tables or graphics.Do not include tables or graphics. Leave two blank lines between sections.Leave two blank lines between sections. Capitalize all letters in section headings.Capitalize all letters in section headings. Use asterisks (*), dashes (-), or another standard keyboard Use asterisks (*), dashes (-), or another standard keyboard

character for bullets.character for bullets.

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Developing e-Portfolio Developing e-Portfolio Content Content

Electronic File FormatsElectronic File Formats Presentation Presentation

resumeresume - the nicely - the nicely formatted paper formatted paper resume that most resume that most people are familiar people are familiar with. with.

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Developing e-Portfolio Developing e-Portfolio Content Content

Electronic File FormatsElectronic File Formats Portable document formatPortable document format ( (PDFPDF) - the standard ) - the standard

electronic distribution file format. electronic distribution file format.

As you create and deliver Web content, you create As you create and deliver Web content, you create files with either .htm or .html as the extension. files with either .htm or .html as the extension.

Within these files (called HTML documents), you use Within these files (called HTML documents), you use hypertext markup language (HTML) tags to provide hypertext markup language (HTML) tags to provide document formatting instructions to Web browsers document formatting instructions to Web browsers such as Microsoft Internet Explorer or Netscape such as Microsoft Internet Explorer or Netscape Communicator.Communicator.

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Developing e-Portfolio Developing e-Portfolio Content Content

GalleryGallery An e-portfolio provides you with the opportunity An e-portfolio provides you with the opportunity

to demonstrate your skills through a gallery of to demonstrate your skills through a gallery of works.works.

The gallery should include:The gallery should include: Writing samples.Writing samples. Spreadsheets or other applications of business tools.Spreadsheets or other applications of business tools. Demonstrations of analytical, tracking, planning, or Demonstrations of analytical, tracking, planning, or

management skills.management skills. Presentations that you’ve developed.Presentations that you’ve developed.

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Developing e-Portfolio Content Developing e-Portfolio Content GalleryGallery

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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles

1.1. Define the site audience and purposeDefine the site audience and purpose

2.2. Some of the questions you can ask yourself to Some of the questions you can ask yourself to help gain insight into your target audience are:help gain insight into your target audience are:

What is the average age of managers and What is the average age of managers and employees?employees?

How conservative is this industry?How conservative is this industry? Are employees expected to be artistic?Are employees expected to be artistic? How do employees dress?How do employees dress?

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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles

2.2. Web layoutWeb layout

Keep in mind that good printed layout Keep in mind that good printed layout does not translate effectively to the Web. does not translate effectively to the Web.

Web pages are designed to be browsed.Web pages are designed to be browsed. Web pages are not the same size. Web pages are not the same size. Web page layout varies depending on the Web page layout varies depending on the

Web browser, screen resolution, operating Web browser, screen resolution, operating system, and monitor being used.system, and monitor being used.

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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles

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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles

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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles

3.3. Site structureSite structure

The structure of a Web site is how the various The structure of a Web site is how the various pages of the site are linked together. pages of the site are linked together.

There are two main schools of thought when it There are two main schools of thought when it comes to Web page length, scrolling or comes to Web page length, scrolling or clicking. clicking.

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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles

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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page

On Your Own

Build Your Resumes and Visit e-Portfolio Sites

(p. 489)(p. 489)

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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page

When designing a group of Web pages When designing a group of Web pages that are structured to work together, such that are structured to work together, such as an e-Portfolio site, it’s critical that each as an e-Portfolio site, it’s critical that each page contain common color, font, page contain common color, font, navigation, and layout design elements. navigation, and layout design elements.

It should be obvious to a user who has It should be obvious to a user who has clicked on a link to another site page that clicked on a link to another site page that he or she is still in your e-portfolio site. he or she is still in your e-portfolio site.

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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page

1.1. ColorColor

There are four colors to select for your Web There are four colors to select for your Web site - text, link, visited link, and background. site - text, link, visited link, and background.

These colors interact to create the canvas for These colors interact to create the canvas for site content. site content.

It’s important that the colors match your It’s important that the colors match your audience preferences and work well together. audience preferences and work well together.

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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page

Browser-safe colorsBrowser-safe colors - 216 different - 216 different colors that can be displayed by a colors that can be displayed by a computer using an 8-bit representation computer using an 8-bit representation scheme. scheme.

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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page

2.2. Background colorBackground color A page background can be set to a color or A page background can be set to a color or

to an image.to an image. Image usually provides a more professional Image usually provides a more professional

look.look.

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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page

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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page

3.3. Fonts and formattingFonts and formatting Fonts and formatting applied to your Web Fonts and formatting applied to your Web

site usually can’t match your presentation site usually can’t match your presentation resume, but should take full advantage of resume, but should take full advantage of Web formatting without succumbing to Web formatting without succumbing to overkill. overkill.

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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page

4.4. Home page contentHome page content The content for your Web site needs to be The content for your Web site needs to be

segmented into logical units that will become segmented into logical units that will become the pages of your Web site. the pages of your Web site.

The opening or home page is the entrance The opening or home page is the entrance to your Web site and deserves special to your Web site and deserves special attention.attention.

If at all possible, this page should all display If at all possible, this page should all display in one screen at 800x600 screen resolution. in one screen at 800x600 screen resolution.

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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page

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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page

5.5. Document the site designDocument the site design After designing your home page, you should After designing your home page, you should

have a good idea of how to segment and have a good idea of how to segment and link (organize) your remaining e-portfolio link (organize) your remaining e-portfolio content. content.

Ideally, you should create logical groupings Ideally, you should create logical groupings of content so that you have no more than of content so that you have no more than eight links on your home page. eight links on your home page.

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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page

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Preparing Web ContentPreparing Web ContentHTML Versus Generated CodeHTML Versus Generated Code

You can develop the HTML for your e-Portfolio You can develop the HTML for your e-Portfolio Web pages with a simple text editor such as Web pages with a simple text editor such as Notepad or with Web authoring software such as Notepad or with Web authoring software such as Microsoft FrontPage or Macromedia Microsoft FrontPage or Macromedia Dreamweaver.Dreamweaver.

The biggest advantage of Web authoring The biggest advantage of Web authoring software is that it will generally provide a software is that it will generally provide a WYSIWYG (what you see is what you get) WYSIWYG (what you see is what you get) interface and speed the coding process.interface and speed the coding process.

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Preparing Web ContentPreparing Web ContentFile Transfer Protocol (FTP)File Transfer Protocol (FTP)

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Preparing Web ContentPreparing Web ContentThings to Watch ForThings to Watch For

It’s critical that you test your Web site multiple times and It’s critical that you test your Web site multiple times and from multiple platforms. from multiple platforms.

Statistics gathered in April of 2002 indicate that 82 Statistics gathered in April of 2002 indicate that 82 percent of people browsing the Web use Microsoft percent of people browsing the Web use Microsoft Internet Explorer.Internet Explorer.

At a minimum, view your site in multiple versions of At a minimum, view your site in multiple versions of Internet Explorer and Netscape Communicator to get a Internet Explorer and Netscape Communicator to get a feel for how most people will see it.feel for how most people will see it.

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Summary Summary Student Learning Outcomes Student Learning Outcomes

1.1. Describe the types of electronic resumes and when Describe the types of electronic resumes and when each is appropriate.each is appropriate.

2.2. Discuss networking strategies you can use during a job Discuss networking strategies you can use during a job search.search.

3.3. Explain how self-assessment is valuable to resume Explain how self-assessment is valuable to resume writing.writing.

4.4. Use the Internet to research career opportunities and Use the Internet to research career opportunities and potential employers.potential employers.

5.5. Develop powerful job search e-portfolio content.Develop powerful job search e-portfolio content.6.6. Document effective Web site structure and design Document effective Web site structure and design

components.components.7.7. Create a job search e-portfolio Web site and place it on Create a job search e-portfolio Web site and place it on

an Internet server.an Internet server.

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Summary Summary Assignments & ExercisesAssignments & Exercises

1.1. Describe your careerDescribe your career

2.2. Visit industry Web sitesVisit industry Web sites

3.3. Entry-level job postingsEntry-level job postings

4.4. Finalize your resumesFinalize your resumes

5.5. Select content for your e-Portfolio gallerySelect content for your e-Portfolio gallery

6.6. Search the World Wide WebSearch the World Wide Web

7.7. Build Your e-Portfolio siteBuild Your e-Portfolio site