I. Emotional adjustment

enjoy an advertisement

1.Prediction: See whether the statements are True or False.

1. The cosmetics industry promises to make you younger and more beautiful.

2. The cosmetics industry presents their products in cheap packaging to reduce their cost.

3. The cosmetics industry never tests their products safety on animals.

4. The cosmetics industry spends a lot of money on advertising to persuade people to buy their products.

II. Self-study

1. The content of self-study: the paragraphs from Line 1 to Line 14

2. The method of self-study:scanning

2.The check on Self-studySee whether the statements are true or false. Underline the sentences in the text to support your answers.

The cosmetics industry:

1) make promises to make you younger and more beautiful.

2) presents their products in cheap packaging to reduce their cost.

3) never tests their products safety on animals.

4) spends a lot of money on advertising to persuade people to buy their products.

T

F

T

F

expensive

double

unusual, new different, untraditional

Who?

What?

When?

Where?

How many?

3.Competition Scan the paragraph of Line 15 ~19 and make some questions

Anita Roddickthe founder of The Body Shop

1. The method of self-study:scanning

III. Self-study and peer help

1. The content of self-study: the paragraphs from Line 20 to Line 39

4. The check on peer help

principles The Body Shop

promise (explanation)packaging

test product safetyadvertising

IV. Group discussion

Can you give some suggestions to the OLAY company in order to make their products better and more friendly to the environment?

Assignment 1. Minimum Homework: （最小作业量） Read the text again and write a letter to give some suggestions to the OLAY Company.

2. Speed-up Homework （知者加速） Surf the Internet to know more about low-carbon life

V. Practice：

The Body Shop was ___ in 1976 by Anita Roddick. It runs according to principles which are unique and ___. For example, The Body Shop gives an __ explanation of its cosmetics. It ___ refilling and recycling ___ . It ___ to test product safety on animals. It does not spend any money on __ and expensive __ campaigns. Finally, it takes an active part in ___ campaigns. It is successful because it sells good products and because its customer support its principles.

A. advertising B. false C. supports D. founded E. persuasive F. refuses G. unconventional H. honest I. pro-environment J. packaging

A

C

D

EF

GH

I

J