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I I Eli Keren Vice President of Sales and Marketing Miami Partner Conference, August 2011 Market positioning whom to sell Hypermedia?

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I I Agenda Our legacy customer based Maximize sales to existing and traditional customer base Evolving with SMS new vertical markets The ultimate solution to the SMB Whom do our product apply to? Think of the potential..! 2

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I I Hypermedia Legacy markets Alternative carriers Large Enterprises with need for LCR in specific markets Technology: Voice with GSM Key benefit: Least cost voice rout Market size globally: estimated at up to $50M Key competition: other GSM Gateway vendors Method of sales: Key resellers 3

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I I Legacy customer base 4 GSM/ Voice Alternative Carriers Large Enterprises

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I I Evolving traditional customer base by upselling We can UPSELL to our traditional customers HyperConnect for roaming and unified communications solutions HyperMessaging for SMS termination HyperOffice to distributed Enterprises 5

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I I By upselling to our legacy customer base 6 Upsell GSM/ Voice HyperConnect HyperMessaging HyperOffice Alternative Carriers Large Enterprises Increase ARPU More loyalty More service $$

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I I With SMS solutions we now EXPAND our reach Adding SMS robust offering allowed Hypermedia to expand its market to: New groups of customers New vertical markets New geographies 7

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I I Marketing sales and promotions with IMR eFinance secure transactions in eBanking with OTP Security and Authentication Two-Three factor authentication for Web and Physical access Transportation secure transport and IMR Call centers of various kinds Health M2M secure auto medical data and medication notices Fund raising and NFPOs small donations and information with IMR Political voting with IMR Surveys with IMR And moooooore.. New markets with SMS / customized messaging

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I I Target market after SMS evolution New vertical markets for: Bulk Messaging and Bulk Marketing Security, M2M, surveys and Alternative carriers and MVNOs Technology: Voice and SMS with GSM Key benefit: Sales, promotion, life quality data, alerts, security, high volume SMS Market size globally: estimated at up to $500 - $800M Key competition: other GSM Gateway vendors and SMS aggregators Method of sales: Key resellers unique to each market 9

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I I Customer base expanded with SMS 10 SMS Upsell GSM/ Voice Marketing Health Security Surveys and moooore HyperConnect HyperMessaging Alternative Carriers Large Enterprises

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I I Now, with Business Enablement Solutions We offer: HyperConnect + HyperMobile HyperMessaging HyperOffice HyperID 11

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I I With Business Enablement We have the ability to CUSTOMIZE a solution to practically any customer We can use the building blocks to build solutions to specific vertical markets: Finance Health Security and We can have specific resellers concentrate on specific vertical market thus delivering top PROFESSIONAL SERVICES We can now build a real VALUE ADD proposition by selling services as single point of contact 12

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I I Target market after Business enablement evolution Most SMBs and distributed large enterprises using business enablement applications (IP PBX, Call Center+CRM) requiring mobile unified communication Vertical markets for SMS Messaging Alternative carriers Large Enterprises with need for LCR Technology: Voice, SMS with GSM with Business applications Key benefit: Fully integrated solution Market size globally: estimated at more than $30B in 5 years!! Method of sales: Key Value Add Resellers unique to each market 13

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I I Customer base is expanding with business solutions 14 Business solutions SMS Upsell GSM/ Voice Small to Medium businesses Distributed Enterprises Government Military Marketing Health Security Surveys and moooore HyperConnect HyperMessaging HyperOffice Alternative Carriers Large Enterprises

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I I Lets take a closer look.. What actual types of customers we can approach A.With our SMS suit of products B.With our Business Enablement Solutions 15

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I I 16 SMS SUITE OF PRODUCTS

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I I SMS for marketing Existing methods: Direct Mail eMail Telemarketing TV and Radio News paper and Magazine advertising Seminars and events

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I I Existing Methods pros and cons Direct Mail Cons costly, not being read, read at irrelevant time, no call for immediate action, average response rate