i Ms World Forum 2013 Highlights Issue

8/11/2019 i Ms World Forum 2013 Highlights Issue

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IMS World Forum 2013Highlights

IMS: What Choice Do You Have?

5/1/2013 2013 Alan Quayle Business and Service Development 1


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SK Telecom are at the bleeding edge of market, and provide important learningpoints for other markets on VoLTE and RCS deployments. I reviewed the South

Korean Market here: http://alanquayle.com/2013/04/is-south-korea-the-exce tion-or-the-rule


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SK Telecom launched VoLTE in mid-2012 and it supports video communications

from launch unlike RCS (they use RCS for messaging not voice/video comms)


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NO PREMIUM PRICING for HD Voice. Also given the wasted effort in manypointless standards, VoLTE interworking is critical and its not yet done!


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Simple experience embedded in the phone


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Key is they got it working across all operators in Korea country focus hence whyMetroPCS will continue to languish as AT&T and VZ wait for RCS to mature.


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Theyve modified the Joyn brand further proof that Joyn brand makes no sense presence shows what you can do not some brand that overlaps the telcos brand and

requires fees to be paid for the GSMA for a free service!!!! Why are telcos paying theGSMA twice membership fees and Joyn fees?


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Note interworking is essential, standards are only beneficial! Its all about the

customer experience. Free is critical to compete with the other internet-basedservice providers like Kakao Talk.


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The UC vision is in some cases a framework rather than one UI to rule them all,hence the focus on APIs


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Wilfred gave an excellent presentation on the practical project issues on IMS


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These are the drivers commonly quoted by most telcos. Finally close down the old

PSTN and move to all- IP (get rid of lots of other silos). Its a cost saving argument the most powerful telco argument.


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Wilfred hits the nail on the head it can not be forced on the business


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Strategy people get it


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Finance need a near term drive of revenue protection (difficult to convince) andmedium term costs savings which is really what they believe.


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Operations is the forgotten group need organizations to be consolidated, lots ofpeople and budget issues


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Here is where the complexity explodes, and often failures at the interface between ITand Network Engineering HSS failures or AS failures


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This is where the failures in communications are highest, NO ARCHITECTURES focus on SPECIFIC services and business models.


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Complexity is a problem. Many operators at the event talked about it. Someoperators pointed to ACME Packet and their work to simplify the mess and had

favorable comments on their deployments of Acmes IMS core. Huawei showed anIMS proxy to simplify VoLTE deployments. So there are ways to simplify the

implementation depending on the telcos needs. This is a multi-decade transition,

some operators are already 10 years into the migration. However, technology ismoving fast, other choices could soon open up between IMS and do nothing.


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PEOPLE and PROCESSES trump technology every time in an organization.


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Nerile gave a frank and honest review of their experiences in IMS. Ive heard andexperienced common stories from many Telcos.


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Siemens solution was a hosted, it failed on number of technical issues.


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Classic IMS launch package


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Very common problems revenue maintenance not growth, delays, people and

process issues, IMS can fall over so services are disrupted, integration with PBXs is apain.


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Rogers key to success is start small, and build on success


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Though the service is free it has a positive bottom-line impact a 0.2% churnreduction in a high ARPU segment.


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Tablet app, and soon phone apps are on the way.


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Some (not all) services must be migrated. Needs to be an integrate experience

investment in RCS can help there. Experience trumps everything!


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Interesting that RCS may not replace RON, even through the functionality is very

similar shows the importance of APIs for the services to embed where it mattersfor the customer and their use cases.


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My view is RCS should adopt Opus as a matter of urgency. Open Source trumpsOpen Standards which are lagging by several technology generations these days.


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Another excellent presentation on the reality of IMS deployments


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10 years in the making, and the IMS glitch hit when there were less than 500kcustomers on the platform.


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Here Im seeing some interesting cloud / virtualized approaches to manage the

customer profile mess, this also links to UDR (Unified Data Repository) projectsdiscussed at the PCC conference.


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If youre not doing video comms, ooVoo is a partner, if you are doing video commsthen theyre a competitor.


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Main application is kids connecting and leaving it on for hours in the evening whilethey do homework and watch TV together (consumer telepresence)


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Strong in the US


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This is a key slide and dispels some of the myths that keep circulating within Telco


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Rather than the current slow burn on RCS, i.e. deploy but dont tell anyone untilpenetration is high enough (whatever penetration that is, 100%?), operators should

focus on vertical solutions, to get up the learning curve faster.


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Martin Geddes defined the 5 characteristics of HyperVoice


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Its a bout making Voice like Text to corporate operations.


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Iusacell mentioned a common problem that many Telcos in the audience laugh atgiven the common painful experience, the stability of the Rf interface, see next slide.

The solution: as so many of the many IMS messages carry redundant information you can infer what happened this is the reality of IMS for many Telcos.


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Excellent presentation on service innovation just do it!


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Challenge many Telcos find themselves in another honest assessment


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Documents

i Ms World Forum 2013 Highlights Issue