INTRODUCTION

Worldwide Leader in Trendy Designer Wear History of helping out our community

inspired us to start our new campaign - Mr. Marcus’ donating clothing to a young college graduate for her new job

Campaign to ensure our local Dallas Children have adequate clothing for back to school

Help to alleviate parents of the rising education costs

Ensure that kids will have proper clothing for the colder months

Prevent Bullying

POVERTY IN DALLAS

“The Census Bureau study findings in 2011 ranked Texas as 6th highest in the nation with 17.3 percent”

Economically disadvantaged children make up nearly 78 percent of the district's enrollment this year, closely

trailing the Dallas school district, which has an 84 percent poverty rate.

Irving Homeless students at the end of 2008-09 school year: 1,005

“socioeconomic factors such as family income, neighborhood poverty, parental education levels, and parental occupation are more significant in explaining differences in educational achievement than traditional factors such as race, ethnicity, and immigrant status.”

FASHION SHOW FUNDRAISER

Neiman Marcus will host a fashion showTo raise donations to

help the under-privileged kids

May 21, 2014 Invite loyal upscale

customers to attend the event via e-mail

June 21, 2014 Fashion Show event

featuring the next season’s latest fashion

Save the Date

FUNDS

• InCircle credits point donated Credit card holders

• Fashion show tickets sold Top tiers customers

• Sponsorship fees 10 companies

• 2% gross profit proceeds from the 1-week sales proceeds campaign

Fashion Show 2 Percent sales, clothing donation

05/15/2014-08/01/2014

Planning

05/15-05/17 Talk to the Neiman Marcus CEO about the project.

05/17-05/29 1. Create flyer/invitation for the fashion show2. Give it to the customers of the Neiman Marcus members.

Put our clothing-drive boxes in every Neiman Marcus store.

05/30-06/10 1. Train staffs 2. decorate the show site.

Train staffs

06/11-06/20 1. Remind our customers via email2. Ask companies to put their ads.3. Advertise the fashion show, donation event by putting ad in all the Neiman Marcus stores.

Advertise the 2% donation event

6/21/2013

07/06-07/15

Fashion Show 1. Pick up donation clothes from Stores2. Give donation to the non-profit organizations

Timetable for the event

RESOURCES

Fashion show Fliers/ advertisements in stores Staffing for the event Physical facilities Insurance Clothing Security Other miscellaneous

BENEFITS

Raise awareness for poverty among Neiman Marcus customers Community

Social benefits Relieve financial burdens to low-income families Collaboration with non-profit organizations Students will gain confidence at school

Donations $754,433.22. Clothing

11

Budget

12

Budget

Total

Income

Expenses

Profits

769,725.42

(15,292.00)

754,433.42