1. IA Summit 12 Redux in Tokyo 4/24/2012, by IAAJ IA #ias12j

2. @sprmari0 /, UX Advisor/giftee @chibirashka PR&Marketing/ @eleanor_1967 IA/ @ahaseg IA/

3. 1IA 220:4019:00 Content Twitter NEXT IA Mapping The Experience #ias12j

4. IA 201232125 The Hyatt Regency New Orleans http://2012.iasummit.org

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35. Po-BOY

36. IA

37. IA4 Program Doing and Making Exploring and Thinking Big Picture & Powerful Detail Choose Your Own Adventure: Flex Track & Workshop

38. Experience Across Channels by Dave Gray, Shelley Evenson, and Ben Reason

39. TOPIC: Contents The Information Architecture of Emergency Response Future-Proong Content Driving a Multichannel Experience from a Single Message Adapting Ourselves to Adaptive Content Beyond Channels: Context is king

40. The Information Architecture of Emergency Response Noreen Whysel

41. The Information Architecture of Emergency Response Noreen Whysel

42. The Information Architecture of Emergency Response Noreen Whysel

43. The Information Architecture of Emergency Response Noreen Whysel

44. Future-Proong Content Keith AndersonContent strategy Classication system Retention policies Tactics for content creation, editing, and publishing Workows Style guides Content strategymeta-library

45. Driving a Multichannel Experience from a Single Message Margot BloomsteinContent strategy

46. Driving a Multichannel Experience from a Single Message Margot BloomsteinMessage architectureContent audit:New content types:Editorial style guidelines:

47. Adapting Ourselves to Adaptive ContentCOPE:Create Once, Publish EverywhereCMS/API

48. Beyond Channels: Context is KingBeyond ChannelsChannel-Centric 31. Place2. Mindset3. Social

49. TOPIC: NEXT IA Clutter is King Making Sense of Messy Problem Information Overload is Opportunity Rhythm and Flow

50. Rhythm and Flow Peter Stahl Flow Flow for Web Design

51. Making Sense of Messy Problem: Systems Thinking for Multi-Channel UX Johanna KollmannUX Modeling Behavior over Time Change

52. Making Sense of Messy Problem: Systems Thinking for Multi-Channel UX Johanna Kollmann Rich Picture Stakeholders Worldview Connections Conicts

53. Making Sense of Messy Problem: Systems Thinking for Multi-Channel UX Johanna Kollmann

54. Clutter is King Paris Buttereld-Addison and Jon Manning Pile File

55. Clutter is King Paris Buttereld-Addison and Jon Manning Pile File Friendliness

56. Information Overview is Opportunity Karl Fast

57. Information Overview is Opportunity Karl FastIA

58. Information Overview is Opportunity Karl FastIA

59. Information Overview is Opportunity Karl FastIA

60. Information Overview is Opportunity Karl FastIA Information is cheap, Understanding is expensive.

61. TOPIC: Mapping The Experience What is Cross-Channel? Modeling system for Information Architecture Mapping the Experience

62. What is Cross-Channel?

63. Modeling System for IAFatDUX Customer Journey Report

64. Mapping the Experience

65. Mapping the Experience

66. Mapping the Experience

67. Mapping the Experience

68. CustomerExperienceJourneyMap(version2)GuidingPrinciples Overriding)lter)through)which)you)view)the) Overriding)lter)through)which)you)view)the) Overriding)lter)through)which)you)view)the) Overriding)lter)through)which)you)view)the) journey.) journey.) journey.) journey.)CustomerJourney Stages Stage)1 Stage)2 Stage)3 Stage)4 Stage)5 Stage)6 Informa Text) Text) Text) Text) Text) Acanatomy>of>an>experience>map Takeaways)go)here) Takeaways)go)here) Copyright))Mario)Sakata)(@sprmari0)

69. IA Summit437

70. IAIA Summit IA Institute http://iainstitute.org/ FacebookIAAJ http://www.facebook.com/groups/ 120054384736086/ http://www.concentinc.jp/labs/ http://sustoco.concentinc.jp/angya/

71. Thank you andEnjoy the party