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MOTOROLA 75+ YEARS OF INNOVATION
Motorola, founded by Paul Galvin in Chicago in 1928, is today a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks.
2004 KEY FIGURES
Worldwide Sales: $ 31.3 billion (+35%)Net Earnings: $ 687 million (+72%)Headcount: ~70 000 employees R&D expenses: $ 3 billion
ORGANIZATION : NEW SEGMENTATION IN 4 BUSINESS UNITS (01/01/2005)
MOBILE DEVICESGOVERNMENT &
ENTERPRISE MOBILITY SOLUTIONS
NETWORKS CONNECTED HOME
EDWARD ZANDERChief Executive Officer, Chairman of the Board of Directors
MOBILE DEVICES Cell-phones (handsets,
accessories and batteries)
GOVERNMENT & ENTERPRISE MOBILITY SOLUTIONS
Private mobile radio networks, handsets and services; mobile
computing, automotive electronics, telematics, mobility solutions for the
enterprise
CONNECTED HOMEInfrastructure (cable, xDSL, satellite), terminals (set-top-
boxes, home gateways etc.) for the digital home
NETWORKSCellular infrastructure (CDMA,
GSM, EDGE, UMTS..), equipementand services, wireless broadband
networks, wireline networks
MOBILE DEVICES
GOVERNMENT & ENTERPRISE CONNECTED HOME
NETWORKS
ORGANISATION : NEW SEGMENTATION IN 4 BUSINESS UNITS
MOTOROLA SALES END OF YEAR 2004
ACTIVITIES BY SEGMENT
A GLOBAL COMPANYACTIVITY IN 67 COUNTRIES
SALES BY REGIONSEND OF YEAR 2004
UK2400 employees$1,550 m
France1000 employes$580 m
Spain & Portugal380 employees$637 m
Germany2600 employees$1,490 m
Italy350 employees$808 m
Israel2700 employes$530 m
MOTOROLA IN EMEAHEADCOUNT & SALES BY COUNTRY END OF 2004
Total Headcount EMEA 11 800
Total Sales EMEA$8,430 m
ONLY MAJOR MARKETS ARE LISTED
HERE
MOTOROLA
MOTOROLA VISION
&
R&DJUNE 2005
OUR VISION: SEAMLESS MOBILITY IT’S NOT ABOUT CONTINUITY OF BITS, BUT ABOUT CONTINUITY OF EXPERIENCE
http://www.motorola.com/seamless_mobility/
We keep you informed, connected, entertained and safe as you move
through life; at home, at work and on the go.
Motorola R&D in Europe
Split of R&D engineers across Europe by countries
1900 R&D engineers
9 countries
20 years
UK 750
France 500
Germany 100
Italy 100
Poland 240
East 200
Fast growing R&D in Europe between 1997 and 2004
0
1
2
3
4
5
1997 1998 1999 2000 2001 2002 2003 2004
Wor
ldw
ide
R&
D S
pend
ing
(B$)
0
400
800
1200
1600
2000
R&
D in
Eur
ope
(H/C
)
Motorola R&D Spending Total R&D Europe (Motorola)
2004 Data after spin-off of Freescale
Between the 1997-2004 period :• Motorola total R&D spending growth (+12%), • Motorola R&D engineers located in Europe (x3)
Motorola Labs Technology Portfolio in Europe
Personalisation & Knowledge Speech Software
Distributed Speech Recognition ptkptk
Broadband Short RangeBeyond 3G Networking
DVB-TUMTSGPRS
WLAN
IPv4 IPv6Infrastructure
Internet
Services
MODEL-DRIVEN ENGINEERING
Reduced cycle time and improved quality has been proven through the introduction of automation and reuse within the development process.Key Enablers
Automation
Rigorous Models
UK USA RMTR
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UK USA RMTR
air_intaxi_in
taxi_out
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UK USA RMTR
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taxi_out
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Reuse & Deployment
Standards
Requirements Analysis,Feature Interaction,Design Metrics,Code generation,Test Generation, …
Enabled Technology
Common tools, Commercial tools,Transferable skills,Architectural control, …
We are following a Model-Driven strategy, supported by our leadership and participation within software standards.
SOFTWARE & TESTING STANDARDS EVOLUTION Pr
otoc
olTe
stin
gLi
ke T
TCN
-3
Softw
are
Test
ing
like
JUni
t, TE
T, e
tc.
TTCN-2 UML 1.x SDL-2000MSC-2000
UML 2.0Testing Profile
UML 2.0
TTCN-3&
PresentationFormats
COMPLEXITY and QUALITY ISSUES
What happened?
Impl.Impl.
ReqtsReqts
DesignDesign
Impl.Impl.
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Impl.Impl.
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ITIT
ITIT
ITIT ITIT STSTDesignDesign
Box nBox n DesignDesign
ReqtsReqts
DesignDesign
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Impl.Impl.
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ITIT
ITIT
ITIT ITIT STST
DesignDesign
REQIT
IT
ITIT
ST
MSCsMSCs
MSCsMSCs
SW?
Problem: Driving Verification & Validation from data is difficultToo much development data to collect at once in testingLong cycle times means there is no feedbackTest strategies are often based on “best” judgment and intuition
SystemRequirements
SystemDesign
SystemIntegration
SystemTest
Architects,Designers,Developers
RequirementsAuthors
Testers
Activity Manager
Q
TM
Project Manager
