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Barnaby DorfmanFounder & CEO
© 2010 Foodista, Inc.
The Online Cooking Encyclopedia Everyone Can Edit
Building Your Personal Brand Online
International Association of Culinary ProfessionalsAnnual Conference | Portland, OR - 2010
Presented by
About Me• Former Partner/General Manager of MARSEE Baking (first startup)• MBA, Dartmouth College• 15 Years Building Large-Scale Consumer Web Businesses• 7 Years at Amazon.com, Most Recently as VP of Search Technology
Division. • Currently Founder & CEO of Foodista.com (fifth startup)
My Goals For This Session
• Help you develop a “Personal Online Brand Plan”• Give you tools to execute that plan• Answer questions about specific
sites/technologies
What Are Your Personal Brand Goals?
• Find work• Sell books• Promote a business• Make professional connections• Learn about social media and technology• Other?
3 P’s of Build a Personal Brand Online
PromotionPlace
Product
Brand You
3 P’s of Build a Personal Brand
PromotionPlace
Product
Brand You
Defining Product “You”
• Name: Safety & Anonymity• Email Address• Headshot/Logo• Education/Certifications• Work Experience• Volunteer/Community Service• Accomplishments/Awards• Associations/Affiliations• Short Biography• Photography• Books/Articles• Website/Blog
Obsolete
Content Checklist
3 P’s of Build a Personal Brand
PromotionPlace
Product
Brand You
Placement: Your Website/Page
• Your Personal Domain: www.you.com– www.instantdomainsearch.com
• Blog Platforms– Wordpress: you.wordpress.com– Blogger– Wetpaint– http://posterous.com/
• Google Sites
Placement: Online Profiles
Social Networks• LinkedIn• Facebook– Profile– Fan Pages
• MySpace
User Generated Content• Youtube• Flickr• Amazon.com• Recipe Sites
- Foodista.com
3 P’s of Build a Personal Brand
PromotionPlace
Product
Brand You
Promotion: Feeds & Tools
• Twitter– Tweetdeck– Friend or Follow– http://oneforty.com/
• Facebook Wall• Newsfeeds• Plaxo• FriendFeed• Mobile/Smartphones
Promotion: Making the Most of Email
• Your own domain: [email protected]• Webmail– Gmail/Yahoo/Hotmail– The Power of BCC
• Import Contacts/Connect Accounts• Mailing List Management– Constant contact.com– Aweber.com
Metrics & Measurement
• Search Engine Optimization– Indexation– Relevance
• Measuring Your Traffic– Blog Stats– Google Analytics
• Estimating Other Sites’ Traffic– Compete.com– Quantcast.com– Alexa.com
• Twitter Metrics
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Barnaby DorfmanFounder & CEO
© 2010 Foodista, Inc.
The Online Cooking Encyclopedia Everyone Can Edit
Thanks!!
International Association of Culinary ProfessionalsAnnual Conference | Portland, OR - 2010
Presented by
