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Informatie architectuur en navigatie ontwerpen

Iadd2 0910 Q2 Information Architecture And Navigation

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Page 1: Iadd2 0910 Q2   Information Architecture And Navigation

Informatie architectuur en navigatie ontwerpen

Page 2: Iadd2 0910 Q2   Information Architecture And Navigation

Part 1: Why information architecture?

Page 3: Iadd2 0910 Q2   Information Architecture And Navigation

Examples of BIG, complex, dynamic systems

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Examples of BIG, complex, dynamic systems

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Examples of BIG, complex, dynamic systems

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Part 2:How do people look for information?

Searching, Browsing, Asking

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Searching: the too-simple model

1. User asks question

2. Black magic

3. User receives answer

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Doelen met zoeken: de vismetafoor

‘The perfect catch’‘Known item seeking’

‘Lobster trapping’‘Exploratory seeking’

‘Drift netting’‘Exhaustive seeking’

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Example of using an intranet

"I'm travelling to London on business. How much will my company pay for each day of my trip?"

What key words might you associate with this question?

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Example of using an intranet

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‘Berry-picking’ behavioral model

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Example to support ‘berry picking’

Veel afwisselen tussen ‘browse’ en ‘search’

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‘Pearl growing’ behavioral model

'more results like these'

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The big questions for ia

Not:

'Which few, broad, simple categories does the information fit into?' (Top of the hierarchy)

Rather:

'How are users most likely to behave as they seek the information?'

'Which names and groups of information are they most likely to recognize?'

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Often, the main result of your content analysis is...

NEW CATEGORIES WITH NEW LABELLING

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Part 3: organization schemes & metadata

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Organization schemes

Exact

• alphabetical• chronological• geographical

Ambiguous

• topic (yellow pages)• task (edit)• audience (home and home

office)• metaphor (park, continent

with 'Lake of Forgetfulness', etc.)

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Metadata: a controlled vocabulary of terms

Record (entity)

Field (attribute)

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Types of semantic relationships

Equivalent - synonym management, variant and preferred terms (A = B)

Hierarchical - A is a subset of BGeneric: Formal class and species (Bird, Magpie)

Whole - Part: B is part of A (Big toe, Foot)

Instance: B is an instance or example of A (often proper names) (Sea, Mediterranean)

AssociativeA strongly implies B (welcome back to most of humanity's vague, and

yet extraordinarily sensitive and precise use of language)

Example: cross-selling. "Going on a trip? Buy this sun hat!"

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What do metadata enable?

• Automatic generation of alphabetical indices

• Dynamic presentation of associative links

• Fielded searching

• Advanced filtering and sorting

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Typen navigatie en patronen

Voorbeelden van ‘best practices’

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Bronnen

Designing Interfaces. (2006) Jenifer Tidwell

http://designinginterfaces.com/

Designing Web Navigation. (2007) James Kalbach

http://experiencinginformation.wordpress.com/designing-web-navigation-the-book/

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Typen van navigatie (naar Kalbach)

Main/global navigation

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Typen van navigatie (naar Kalbach)

Local navigation

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Typen van navigatie (naar Kalbach)

Local navigation

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Typen van navigatie (naar Kalbach)

Contextual navigation

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Typen van navigatie (naar Kalbach)

Contextual navigation

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Typen van navigatie (naar Kalbach)

Adaptive navigation

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Typen van navigatie (naar Kalbach)

Quick links

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Typen van navigatie (naar Kalbach)

Footer navigation

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Typen van navigatie (naar Kalbach)

Utility navigation

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Typen van navigatie (naar Kalbach)

Main/global navigationLocal navigationContextual navigationAdaptive navigationQuick linksFooter navigationUtility navigation

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Indeling van navigatiepatronen (naar Tidwell)

Informatie organiseren (hoofdstuk 2)

De weg vinden (hoofdstuk 3)Pagina’s organiseren

(hoofdstuk 4)

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Belangrijke navigatiepatronen (naar Tidwell)

Informatie organiseren (Tidwell - hoofdstuk 2)Two-panel selector (blz. 31)

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Belangrijke navigatiepatronen (naar Tidwell)

Informatie organiseren (Tidwell - hoofdstuk 2)One-window drilldown (blz. 36)

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Belangrijke navigatiepatronen (naar Tidwell)

Informatie organiseren (Tidwell - hoofdstuk 2)Wizard (blz. 42)

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Belangrijke navigatiepatronen (naar Tidwell)

Informatie organiseren (Tidwell - hoofdstuk 2)Extras on demand (blz. 45)

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Belangrijke navigatiepatronen (naar Tidwell)

De weg vinden (Tidwell, hoofdstuk 3)Global/persistent navigation (blz. 66)

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Belangrijke navigatiepatronen (naar Tidwell)

De weg vinden (Tidwell, hoofdstuk 3)Hub and spoke (blz. 68)

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Belangrijke navigatiepatronen (naar Tidwell)

De weg vinden (Tidwell, hoofdstuk 3)Pyramid (blz. 71)

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Belangrijke navigatiepatronen (naar Tidwell)

De weg vinden (Tidwell, hoofdstuk 3)Sequence map (blz. 76)

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Belangrijke navigatiepatronen (naar Tidwell)

De weg vinden (Tidwell, hoofdstuk 3)Breadcumbs (blz. 78)

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Belangrijke navigatiepatronen (naar Tidwell)

Pagina’s organiseren (Tidwell, hoofdstuk 4)Titled sections (ook wel ‘deurmatjes’ genoemd, blz. 107)

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Belangrijke navigatiepatronen (naar Tidwell)

Pagina’s organiseren (Tidwell, hoofdstuk 4)Card stack (ook wel ‘tabbed navigation’ genoemd, blz. 109)

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Belangrijke navigatiepatronen (naar Tidwell)

Pagina’s organiseren (Tidwell, hoofdstuk 4)Closable panels (ook wel ‘harmonica’ genoemd, blz. 111)

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Belangrijke navigatiepatronen (naar Tidwell)

Pagina’s organiseren (Tidwell, hoofdstuk 4)Responsive disclosure (blz. 123)

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Verder lezen over navigatie- en zoekpatronen

Designing Web Interfaces. (2009) Bill Scott & Theresa Neil

http://designingwebinterfaces.com/

Search Patterns. (geraadpleegd feb. 2009) Peter Morville

http://flickr.com/photos/morville/collections/72157603785835882/

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Samengevat

Verschillende typen navigatie hebben verschillende doelenGebruikers hebben bepaalde verwachtingen bij de

verschillende typen navigatieHet gebruiken van bekende navigatiepatronen in je

interactieontwerp speelt in op de verwachtingen van gebruikers en helpt je een gebruiksvriendelijk ontwerp te maken