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IAID Marketing Efforts
for the VCUQatar Spring
2015 Community Classes
Marketing Initiatives (from 13 December 2014 Until 5th Jan 2015)
In-House Display
and Collateral
a. Bulletin Board
b. Entrance Poster
c. Digital Display
d. Flyers (Winter
Workshop)
In-house advertising
The VCU Spring 2015 Community Classes Banner is
visible in the entrance (Majilis), the Bulletin
Board (along with an A3 flyer print out), and in
the digital display.
All the students during the IAID Winter Workshop
were given flyers of the Spring Courses (231 flyers
attached to 231 Progress Reports). The rest of the
printed flyers were placed at the reception for
distribution.
Online Marketing
a. IAID Website
b. Facebook Posters (see stats and slide for this item)
The Facebook poster has been posted and
boosted continuously starting December 15. It
has reached more than 13,000 users and
counting as of 5 January, and has around 228
engagements*
(*visited the VCUQatar website)
The same poster was reposted 5 January, and in less than 24 hours,
garnered around 100 post engagements (people who actually visited
the VCUQatar Community Classes webpage to check on information)
and reached over 2000 users.
c. Facebook Clicks to Website
8 courses have been
advertised individually
via “Clicks to Website”
Campaigns, which
redirects users directly
to the VCUQatar
Community Classes.
Below is a typical banner ad reach (for one Course) from the
campaign created, with over 2,954 people reached and 75
VCUQatar webpage engagements.
The same banner was reboosted on 5 January 2015, and
already reached 1,267 users with 17 people engaging in less
than 24 hours.
In total, IAID’s Facebook Marketing has
resulted t0 843 post engagements and
more than 30,000 users reached from
December to the first week January 2015,
redirecting users to VCUQatar’s Community
Education webpage.
d. IAID Counselling Efforts
IAID Counselors are instructed to promote the VCUQatar classes to existing (1000+) and new students in the reception. They are also instructed to distribute flyers to clientsNote: Full information dissemination will be completed by 3rd week of January as most of our students are returning from vacation.
A number of existing students will be endorsed by IAID to attend the VCUQatarCommunity Classes
Marketing Efforts from 6th Jan to the 1st week of Feb 2015
IAID Website – on-going
Facebook Marketing -on-going
E-mail Blast (starting 6th Jan – around 10K recipients)
SMS Blast (1000 students – IAID)
Online posts to selected family oriented website (Qatar
Living, ILQ, Expat Moms, Doha Mums etc.)
Flyer distribution to selected schools (students with 10-14
years) and nearby areas
IAID has allocated a significant budget
to effectively promote VCUQatar
Commmunity Classes from December
until the first week of February 2015.
With all the above initiatives, IAID is
committed to giving its best efforts in
marketing and supporting VCUQatar
Spring Community Classes in IAID, and
as a whole.