Ian Britt - Pretty Little Flowers - SoundOut Report

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    Ian Britt - "Pretty Little Flowers"

    Artist

    Ian Britt

    Track Title

    Pretty Little Flowers

    Report ID: SO12927

    SoundOut Consumer Insight Report

    www.soundout.com

    (Problems with the 'play' button? Try right-clicking with your mouse and clicking "Open Weblink in Browser")

    http://www.soundoutpro.com/SoundOutPlayer.php?artist=Ian+Britt&track=Pretty+Little+Flowers&stream=/Tracks/22746/IanBrittc20c6d0ce0364c11ba9c2a2193857370.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Ian+Britt&track=Pretty+Little+Flowers&stream=/Tracks/22746/IanBrittc20c6d0ce0364c11ba9c2a2193857370.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Ian+Britt&track=Pretty+Little+Flowers&stream=/Tracks/22746/IanBrittc20c6d0ce0364c11ba9c2a2193857370.mp3
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    Contents

    1. Benchmarks 3

    2. Summary of Results 4

    3. Sample Group 5

    4. Overall Ratings 6

    5. Detailed Feedback 6

    6. Review Analysis 7

    7. Definitions 8

    8. The Reviews 9

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    Benchmarks

    Market Potential

    his is the most important commercial indicator for the track. It combines the Track Rating and the Passion Ratino give a definitive prediction of commercial success within the market. Youre looking for a minimum of 65%.

    A track that rates in the 'single' range has a good chance of chart success*.

    he classification indicates where the track is positioned among over 50,000 other tracks:

    Excellent" : top 1% of all tracksVery good" : top 5% of all tracksGood" : top 20% of all tracksAverage" : top 50% of all tracksBelow Average" : bottom 50% of all tracks

    Chart success assumes a reasonable promotional budget. It should also be noted that the relative success of a

    ingle is also directly related to the existing profile of an artist.

    n Genre Classification

    n Genre Classification indicates where the track is positioned among thousands of other tracks in its own genre,nd the track's commercial potential within this target market:

    Excellent" : top 1% of all tracks in this genre. Indicates a strong potential single in this marketVery good" : top 5% of all tracks in this genre. Indicates a potential single in this marketGood" : top 20% of all tracks in this genre. Indicates a potential album or promo track in this marketAverage" : top 50% of all tracks in this genre**Below Average" : bottom 50% of all tracks in this genre**

    *Average and Below Average indicate tracks that are unlikely to do well commercially on a stand alone basis

    rack Rating

    his is the overall rating for the track as calculated from the weighted average of all the Reviewers' ratings. Thisimply measures how 'good' the track is overall (not necessarily market potential). When combined with the

    Passion Rating it gives an accurate prediction of the Overall Market Potential for this track. Look for a minimumf 7.0 to indicate a high quality track.

    ike Rating

    he Like Rating indicates the proportion of Reviewers who liked the track by age group and gender. A strong LikeRating of at least 80% is what youre looking for, in other words 4 out of 5 Reviewers liked the track.

    Passion Rating

    he Passion Rating is important and has a big impact on potential sales. It indicates the intensity with whichReviewers liked the track compared to how they have liked other tracks: whether they thought it was OK, they

    iked or Loved it. A "Loved" Passion Rating (1 or above) equates to strong sales potential.

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    Track Rating

    OK

    Liked

    Loved

    Passion Rating

    an Britt - "Pretty Little Flowers"

    The track is a potential album track for the overall market

    The track was classified as "average" within the Pop Folk genre

    The track received a strong "Like" Rating from the 16-24, 25-34 and 35-44 age groups

    The track received a strong "Like" Rating from both Males and Females

    The track received a "Loved" Passion Rating which indicates strong sales potential withthose people who liked the track

    The track received an overall Track Rating of 6.8

    Market Potential (Overall)

    album track single strong single

    below average average good very good excellent76%n Genre Classification

    excellent

    very good

    good

    average

    below average

    Summary of Results

    Three tracks by well known artists with a similar Market Potential to yours

    Artist Name Track Title

    Newton Faulkner Over & Out Play

    David Grey Full Steam Play

    Laura Marling Goodbye England Play

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    http://www.soundoutpro.com/SoundOutPlayer.php?artist=Newton+Faulkner+&track=Over+%26+Out&stream=/Tracks/18328/NewtonFaulkner2c46b2d7342b48c9a199a9469286a52e.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=David+Grey+&track=Full+Steam&stream=/Tracks/18250/DavidGrey67fcfea8d04f4bfea7f1f5fa5efd58dd.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Laura+Marling&track=Goodbye+England&stream=/Tracks/19480/LauraMarlinga48cbee303bb455cb0eb5103de3e9306.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Laura+Marling&track=Goodbye+England&stream=/Tracks/19480/LauraMarlinga48cbee303bb455cb0eb5103de3e9306.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Laura+Marling&track=Goodbye+England&stream=/Tracks/19480/LauraMarlinga48cbee303bb455cb0eb5103de3e9306.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=David+Grey+&track=Full+Steam&stream=/Tracks/18250/DavidGrey67fcfea8d04f4bfea7f1f5fa5efd58dd.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=David+Grey+&track=Full+Steam&stream=/Tracks/18250/DavidGrey67fcfea8d04f4bfea7f1f5fa5efd58dd.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Newton+Faulkner+&track=Over+%26+Out&stream=/Tracks/18328/NewtonFaulkner2c46b2d7342b48c9a199a9469286a52e.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Newton+Faulkner+&track=Over+%26+Out&stream=/Tracks/18328/NewtonFaulkner2c46b2d7342b48c9a199a9469286a52e.mp3
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    Sample Group

    Results based on 80 original reviews (151 weighted reviews)

    * Weighted reviews volume refers to the total number of reviews undertaken taking into account review weighting according to the reviewer starrating, for example a review from a four star reviewer carries four times as much influence as a review from a one star reviewer

    Overall Ratings

    Overall Distribution of Ratings

    Most reviewers agreed on the rating of this track

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    Like Rating by Age Group and Gender

    Detailed Feedback (Overall)

    Track Positioning Against 1,000 other tracks in the Pop Folk Genre

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    Review Analysis

    How Did Each Element Of Your Track Rate

    Word Cloud

    acousticaudiencebeatbeautifulbuildscatchychorusclearcountrydifferent

    easyenjoyablegreatguitarhappyinstrumentsinterestingintrolonglovelovelylyricsmelodymoodpaceperfectperformancepleasantprettyprogressionrelaxingrhythmsimplesingerslowsoothing

    strongstylesweettempotonetuneupbeat

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    Definitions

    eviewers/Sample Group

    his is the group of 80 music fans and consumers who have listened to the track online and left their track rating and written review. Theyre sourced from our sister site, Slicethepie and they do not know they are conducting market research when they hear the track, whichelps to achieve honest and objective responses. The sample group is selected at random and screened by their age, gender, employmen

    atus, location, genre preferences and habits around music buying and social networking. A diverse sample group of reviewers is requiredo form a "smart crowd" which ensures an accurate Track Rating. See "Wisdom of Crowds" below.

    eviews

    he reviews are written by music fans and consumers based world wide who must listen to at least 60 seconds of the track before giving aating and writing their review. You have the option to keep the track and artist name anonymous from the Reviewers when ordering youreport.

    eview Analysis

    his is generated using a technology known as Computational Forensic Linguistics. It works by automatically reading all the reviews andentifying which aspects of the track the reviewers are commenting on. It then establishes whether the comment is positive or negative,ollates all this information and displays the result as a graph. This analysis is particularly useful when comparing different tracks by theame artist.

    tar Ratings

    he higher the star rating of a Reviewer, the better they are at judging the broader consensus rating of the track. When calculating theverall Track Rating, each Reviewer's track rating is weighted in accordance with their number of stars. For example a track rating from a 4star Reviewer carries four times as much influence as a track rating from a 1-star Reviewer. Public star ratings encourage diligencemong Reviewers.

    rack Positioning

    his evaluates how your track compares against other tracks of the same genre and presents the results graphically. Tracks are chartedccording to their overall Track Rating and the consensus of opinion.

    Word Cloud

    his visualisation reveals what emotions and key themes the Reviewers mentioned most often in the reviews. The larger the word, themore it was used by the Reviewers when describing the track.

    Wisdom of Crowds

    Wisdom of Crowds is a proven methodology that large groups of ordinary people organised under the right conditions (a "smart crowd"),utperform small groups of experts in making decisions and predictions. It is not new. It is the science behind Google and decision-making some of the largest companies in the world. It has been proven time and again that collective wisdom consistently surpasses thexperts. It also means that SoundOut can guarantee 95% accuracy in Track Ratings.

    he 4 conditions required to form a "smart crowd" that delivers an accurate result are:

    ) Diversity of opinion:A sample group of reviewers with many different points of view makes better decisions than one where everyoneas the same information.

    ) Independence:The reviewers' opinions are not influenced by others.) Decentralization:Answers are given by individual reviewers based on their own local and specific knowledge rather than by a centralerson.) Aggregation:There is a way of accurately measuring the sample group's collective answer.

    or more information on this see our FAQs on www.soundout.com.

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    A Selection of Reviews

    4 Star Reviewers

    16-24

    Age:

    09-Jul-2010 16:04

    I like guitar strange chords in this track, I think that some sounds are very enjoyable in this track, while some of them

    are just junk and makes no sense, backing vocals are not ideal for such kind of track. 6

    25-34

    Age:

    09-Jul-2010 16:05

    I thought this was a really good effort. YThe guitar began with a simple and gentle rythm but one that you knew wasbuilding something. The male vocals come in and sound really good, they suit the style and the delivery of the trackvery well. 8

    25-34Age:

    09-Jul-2010 16:23

    Nice country feel to that opening guitar play which i liked, it was played nice and laid back before it developed into awicked melody with a nice rhythm just as the smooth beat came in and the song got me nodding along. i loved howit built up and the music just felt good and enjoyable and i thought it oozed appeal. The singer was superb vocallyand the song was just right in every sense for me

    8

    25-34

    Age:

    09-Jul-2010 16:45

    The track is a bit disjointed in my opinion, I felt that the guitar offered some good vibes but generally struggled tofind that stand out feature, singing was the highlight for me

    6

    35-44

    Age:

    09-Jul-2010 19:13

    A well performed folk song with some passionate and well performed vocals that do a good job of complimenting theupbeat and catchy melody.

    7

    16-24

    Age:

    10-Jul-2010 07:10

    it was a strong acoustic song,the melody was very easy to remember and the vocie sounded strong and clear, itsounded 60s a bit.

    9

    3 Star Reviewers

    35-44

    Age:

    09-Jul-2010 16:05

    Can't say that everyone will like his Bob Dylan inspired vocals, but I thought they were good enough. The songmight be considered acoustic, but the one minute acoustic guitar intro was excessive. Once he started singing allthose sweet and romantic lines, I didn't mind the wait. 7

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    25-34

    Age:

    09-Jul-2010 23:25

    This track seems to build well progressively over time, although it's very slow in pace and takes ages to really getgoing. Pleasant singing when it eventually comes in, though I think the words could all be a bit more exciting andcatchier overall. 6

    16-24

    Age:10-Jul-2010 09:36this is good

    you have a very pleasant voice to listen to and are well capable of staying in tune and rythm throughout

    song is sung in a committed manner and has a really ncie message

    instrumetnal complemetns the piece well and provdes easy listening

    8

    16-24

    Age:

    10-Jul-2010 10:52

    i odont really like the song, the music is too simple and the lack of lyrics or voclas is really boring.

    2

    35-44

    Age:

    10-Jul-2010 12:04

    An upbeat rhythmiccountry styled ballad with an edgy feel.An expressive track with an emotive vocaldelivery.Entertaining & easy going.

    6

    16-24

    Age:

    10-Jul-2010 12:44

    Lovely sounding track. Vocals aren't crystal clear, but that doesn't matter as they blend to music wonderfully.Continuos simple percussion, adds a nice consistency to the track, letting the vocals and music vary, whilst still tyingeverything together in a fantastic parcel of a track! Unusual lyrics and style, and prolonged ending of the songunfortunately lower the rating for a general audience.

    7

    16-24

    Age:

    10-Jul-2010 12:54

    a nice strong performance you have a good vocal and it was very entertaining to listen to and really excintg andrefreshing

    5

    25-34

    Age:

    10-Jul-2010 13:39

    this is a very cheesy and simple pop rock song. it has decent vocals andm usic but wont stand out. this is easy tofollow but lacks pasison and energy

    5

    25-34

    Age:

    10-Jul-2010 14:50

    The music on this song chugs along at a decent pace and gets your foot tapping along. The music is nicely playedbut isn't remarkable, it is the vocals that lift this to a higher standard. The singing is full of talent and the lyrics evenfeature some nice unexpected touches which keeps you entertained 8

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    2 Star Reviewers

    35-44

    Age:

    09-Jul-2010 16:05

    i thought that there was some good parts to this track such as the vocals on the track i thought that they had a greatsound and lent themselves well to the laidback feel of the track, i did think that it might have been better with a fewmore pace and tempo changes 6

    25-34

    Age:

    09-Jul-2010 16:31

    This track has a good guitar introduction. The singer has a good clear voice and sings well. I think this song woulddo fair on a radio station but it might not be that popular. I think the lyrics are soothing I enjoy the country soundsthis music evokes. All round I think this artist has moderate chance based of this particular track. 6

    25-34

    Age:

    09-Jul-2010 17:47

    Nice little guitar riff at the start, with a gentle drum beat complimenting the track nicely, wait patiently for the singeras the voice works. Lyrically the song isnt the greatest and there are some odd lyrics. A Nice track particularly likethe guitar tune 7

    16-24

    Age:

    09-Jul-2010 18:58

    A good song, not my genre of music but it works well, i would recommend a little panning of the hi-hats and maybethe two different guitar solos as everything sounds in the middle, giving a bit more space will open up the song alittle more.

    The vocals are very good a slightly bit too high maybe add a touch of Low on the EQ.

    Overall a relaxing song, could imagine hearing this on the radio ona sunday afternoon.

    6

    16-24

    Age:

    10-Jul-2010 02:08

    The guitar; I like it. Not the best, but it's alright. The lyrics just doesn't fit in. It sounds like the singer is moaninginstead. Who are you trying to be? A drunk? Don't mind my harshness, and the beat isn't very catchy. But you get asecond chance in every life. 3

    16-24

    Age:

    10-Jul-2010 05:47

    acousticly nice, this song would be good in winter with coffee and marlboro number 27. i def. like the mountain manfeel to it.

    7

    16-24

    Age:

    10-Jul-2010 07:30

    The guitar played beautifully in start the vocalist sing the song in very romantic style the production of track is very

    enjoyable.7

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    16-24

    Age:

    10-Jul-2010 07:51

    Great instrumentals. The guitar is beautiful. Loved the vocals, they were different, smooth and complimented themelody. The lyrics are great very creative. A folk like song, sounds perfect for a camp fire. Kick back to this track.

    7

    16-24

    Age:10-Jul-2010 09:42I like the dark sounding tones in this and the simple guitar going on. A nice build up to the actual song makes thissound very pleasant and relaxing. I would definitely buy this. Catchy beat and lovely voice! mAKES ME FEELHAPPY BUT SAD AT THE SAME TIME, SOMETHING THAT MANY SONGS STRUGGLE TO DO THESE DAYS. 10

    16-24

    Age:

    10-Jul-2010 11:43

    Wonderful guitar intro , soft and gorgeous. The vocals were lush and great lyrics! I really loved listening to this song.You guys are talented and could go far.

    6

    35-44

    Age:

    10-Jul-2010 14:24

    Intro a little too long, i was getting bored waiting. Quite a nice folky style track but at times the voice comes acrossas a little whiney. Lyrics started out a little dull and repetitve but this changed and became better as trackprogressed, but then fell back into repetition and went on too long, again becoming boring like the start. Could be apleasing summer track with some trimming and voice clarity.

    6

    16-24

    Age:

    10-Jul-2010 15:35

    I really like the tone and style of this singers voice, it sounds really interesting and unique and along with theacoustic guitar creates a great sound. Its a very calm but upbeat song that sounds great and creates a really nicemood, I really like it. 8

    1 Star Reviewers

    35-44

    Age:

    09-Jul-2010 16:03

    A really dull drawn out intro to make the song last way too long. Cut out the gimmicks and try and get to the pointmuch earlier.

    I found this bland and dull and not really that musical.

    5

    16-24

    Age:

    09-Jul-2010 16:10

    The combination of instruments is really good, except for the chorus. The chorus is okay, but confuses me abit, Ifeel like theres one instrument too much. The singer is good, but towards the end the melody starts to get a bit

    boring, maybe shoud have been changed up a bit. I like the vocals towards the end though, but they could havebeen more effective if the melody was made more interesting, so it didnt sound like repetition.Overall, good song, wasnt bad.

    7

    16-24

    Age:

    09-Jul-2010 16:10

    This is a cute little acoustic track. It's one of those songs that gets you smiling along with it, even if you don't quiteknow why. It's not the kind of thing I'd often choose to listen to, but I would definitely recommend it to people whosemusic tastes veer in the direction of this kind of sound.

    It's not a 'wow' kind of track, but it's definitely good, and listening to it makes me feel, well, peppy-much like the songitself.

    8

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    16-24

    Age:

    09-Jul-2010 16:33

    Nice intro, relatively strong chorus. The more you listen, the more it grows on you. Laid back, relaxing track but notwishy washy. Could be a little shorter though as the last minute is a bit repetitive.

    6

    16-24

    Age:09-Jul-2010 16:59A thoroughly enjoyable song. Not really my type of music, but kept me interested all the way through. The tempo islively and upbeat, and the lyrics were entertaining even if a bit hard to hear sometimes. Overall a good effort

    7

    25-34

    Age:

    09-Jul-2010 17:03

    I love the sound of the acoustic guitar, it sounds so authentic and natural. It is sometimes difficult to get your vocalsto match this sound, but they work well. Music wise, theres not alot to comment on because of its simplicity, but Ilike it. Everything about the song fits like a jigsaw, my only flaw is that its a little bit too long. Showcase, too close tojudge.

    6

    25-34

    Age:

    09-Jul-2010 17:48

    The guitar sounds really good, I was excited till the singer started singing. The voice is a little weak. I like the lyrics,Am just not conviced about the singer. The song and the production of it is good. I just don't like the singer.

    6

    16-24

    Age:

    09-Jul-2010 18:27

    The guitar and the voice are perfect.However i think you should make the other instruments more notable.They arerather hidden behind clean gutar playing and glistening vocals.

    7

    25-34

    Age:

    09-Jul-2010 18:33

    An engaging track without doubt. Nice vocals, catchy guitar riff, and very good execution. I'm usually a pretty criticalscout, but I don't have much to say against this, it certainly ticks all the boxes within the genre. Perhaps the endingdrags on a little too long, but otherwise a pretty impressive offering. 9

    16-24

    Age:

    09-Jul-2010 19:19

    This song has a very atmospheric quality that i enjoy very much. The vocal harmonies are superb! The guitar workis fantastic, as is the percussion with it's less-is-more approach. Wonderful song!

    8

    16-24

    Age:

    09-Jul-2010 19:38

    I think this is really good. Everything works together. Its relatible and I think it has great potential. Its will be a favoritesome day. Keep it up.The one thing I would suggest would be to be creative with your vocals, it seemed like youwere singing around the same tone the whole song. 8

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    16-24

    Age:

    09-Jul-2010 20:10

    I like this track. It sounds like the Kooks. Another summery track, I really like it. I like how it is acoustic, and the lyricsare really nice too.

    7

    16-24

    Age:10-Jul-2010 02:08Good mix of pop and country. Very good voice. Love the guitar. Excellent use of harmony. A bit too long though.

    6

    16-24

    Age:

    10-Jul-2010 02:35

    The 16th-note triplets create a driving rhythm, which is almost slightly in contrast to the overall theme of the song, itseems. I love the chord progression in this song. The vocalist has such a lovely voice. The use of harp in this songis quite creative; one doesn't much hear the harp in popular music. 7

    16-24

    Age:

    10-Jul-2010 02:35

    The song starts slow, building the anticipation. The pace picks up and pulls you in. The combination of sound fromthe different instruments and the singers voice blend together to create something truley beautiful.

    8

    35-44

    Age:

    10-Jul-2010 07:27

    easy listening,not a lyrical mastermind and doesn't grab the bull by the horns but hey,its ok

    6

    16-24

    Age:

    10-Jul-2010 09:48

    This is not a very good song. It takes ages to get going and sounds a bit different. It is an amateurish song and willnot make it into the big time.

    3

    16-24

    Age:

    10-Jul-2010 10:23

    I liked it. It's the kind of song I'd lay on the grass and listen to. I loved the beat, it made me just wanna tap my feet.The only improvements I can think of is that I thought the lyrics came in a lttle bit too late but the words were reallysweet. Great song. 6

    16-24

    Age:

    10-Jul-2010 11:29

    Quite a catchy fresh song was impressed. Nice melodic guiar playing with some good use of harmonics the playingreminded me slightly of Newton Faulkner however the outro to the song is purely to bulk the track out and draggedon for well over a minute but definatly didnt leeyou under ay llusions to what the songs name is. Would love to heremore from them and think they could well be a group to look out for.

    9

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    16-24

    Age:

    10-Jul-2010 12:06

    This song was nice. The vocalist's voice was annoying, a bit on the whiny side (intentional??), but the guitar kept avery nice tune and the melody was nice.

    5

    25-34

    Age:10-Jul-2010 12:39Not really current with the kind of sound on the market at the moment. However well recorded with a crisp soundand decent lyrics.

    5

    16-24

    Age:

    10-Jul-2010 13:54

    This song is such a feel good song, it makes you smile straight from the start. I love the actual lyrics, they're not theusual type of lyrics these days. You can imagine this being the song of summer of spring, or ever in the winter on achilly night. The vocals in this are perfect in my opinion, they're not too strong yet you can really feel what he'ssinging. The only thing I was not too keen on was the tamborine around the chorus, I felt it took over the song alittle, however it did give the song a bit of a punch per say. Over all, I'd happily listen to this song again, probablyeven buy it. It's not my favourite genre of music but really got me smiling and pulled into the lyrics of the song.

    7

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