Embed Size (px)
Citation preview
CONSUMER MAGAZINESIan Reeves
The UK print sector
£6bn
£3.4bn
£5.2bn
Three main magazine sectors Consumer magazines:
E.g Cosmopolitan, GQ, Take a Break, Mainly bought in newsagents or sent through post as subscriptions. Mainly paid-for. Some given away free.
Business to Business magazines:E.g Computer Weekly, Building Design, Farmer’s Weekly, Mainly sent through post as subscriptions. Mixture of free and free ‘controlled circulation’.
Customer magazines:E.g Asda Magazine, AA magazine, High LifeEither distributed at sales tills, or sent through post to club members. Mainly free. Some paid-for.
One smaller magazine sector Newspaper magazines:
distributed as part of newspaper package, usually in weekend editions.
Consumer magazine data
More than 2,500 magazine titles sold in the UK today
But that’s down from peak of 3,445 in 2006
296 million ABC-audited magazine copies sold in UK in 2013
Audited UK magazines newstrade worth £396.1m in 2013
59 million magazine copies sold as subscriptions
Number of magazine titles
Number of titles published in UK since 1980
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
Sector breakdown464
413
299
224201 201 195 188
171150
107 10391 87 87 83
6951 45
14
0
50
100
150
200
250
300
350
400
450
500
Top 10 consumer mags 2014
TV Choice 1.2m copies What’s On TV 1.1m Take a Break 713,ooo Radio Times 577,000 Slimming World 408,000 New 383,000 Closer 341,000 Glamour 316,000 Chat 316,000 Woman’s Weekly 274,000
Impact of digital editionsTitle % of
digital sales
Total Circulation
How it Works 21.8 48615
Total Film 16.8 73192
Wired 14.1 57481
BBC History 10.4 83963
GQ 9.4 130009
Vanity Fair 8.6 96685
BBC Top Gear 7.2 148091
Men’s Health5.6 215759
BBC Good Food 4 262706
Big consumer publishers
IPC National Magazines (Hearst UK) Bauer Immediate Media Conde Nast Dennis Publishing Haymarket Egmont Future Publishing
Further reading
Digital magazines: how popular are they?
The decimation of UK magazines Free print model grows as newsstand
falters Marketforce report 2013 (see module
note attachment)
