Upload
jerome-hutchinson
View
241
Download
0
Tags:
Embed Size (px)
Citation preview
IB Business and Management
1.4 Stakeholders and Stakeholder Conflict
Learning Outcomes
• Explain the interests of Internal Stakeholders
• Explain the interests of External Stakeholders
• Discuss possible areas of conflict between stakeholders
• Evaluate possible ways to overcome stakeholder conflict
What is a Stakeholder
• Any individual or organisation that is interested in or affected by activities of a business
• Who might stakeholders be?
External Stakeholders
Suppliers Customers
Competitors Special Interest Groups
Internal Stakeholders
EmployeesShareholders
Managers
GovernmentLenders
Media
Local Community
Stakeholder Task - Group
Fill in the sheet about the 8 different stakeholder groups
• Who are you? – Definition• What do you want? (Top 3 wants)• What will happen if your needs are not
met?
Meeting Stakeholder needs
• Look at your filled in sheets• Which stakeholder groups are likely to
have interests that ‘conflict’
Special Interest Groups
• Special interest groups are organisations who may become interested in the business spontaneously if the business undertakes certain practises:
• Trade Unions• Pressure Groups• Industry Trade groups
Stakeholder Mapping – Johnson and Scholes
Which Stakeholders would be likely to fit into these quadrants?
Who are the most important Stakeholder Group?
• Shareholders?• Employees?• Customers?
• What arguments could you form to support each of these stakeholders being the host important?
Task In Pairs
• Pick a recent news article based on a strategic decision
• Good examples are:• Takeover/merger• Job losses• Expansion• Flotation on the Stock Exchange
Task – In PowerPoint
• Identify the stakeholder groups in this situation
• Identify the key interests and objectives of each of the stakeholders in this situation
• Place each stakeholder on the Johnson and Scholes map
• Identify any ‘stakeholder conflicts’• Make suggestions about what you think
could be done in order to appease as many stakeholder groups as possible
Milton Freidman – Shareholder concept
• Some theorists (Milton Friedman for example) say that a business’ only responsibility is to maximise profit
• Is it the government’s job to be socially aware?
• Should a business only be socially responsible as long as it generates the maximum profit?
Resolving conflict
• Good communication• PR• Arbitration and Negotiation (ACASA)