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Russian Market Report is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.
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Барыковский п-к, д.4, стр.2, офис 201
Москва, 119034
Тел.: +7 495 988 96 06
e-mail: [email protected] www.indexbox.ru
Demo-Version
Russia: Radiators
Market
Analysis and Forecast to 2017
September 2012
Marketing Research
Page 2 from 23 IndexBox Marketing © 2012 www.indexbox.ru
Market Research
Brief Overview
The report on the radiators market in Russia contains:
Analysis and forecast of market dynamics
The structure of consumption by region
Analysis of domestic production, market shares of the main participants
Analysis of exports and imports
Assessment and forecast of market development
Financial and economic indicators of the industry
Profiles of the main manufacturers
Methodology:
Expert interviews with top managers of the largest players
Analysis of submissions from market participants
Analysis of statistical information, Rosstat, FEA.
The report will allow you to:
1. Identify key indicators of the market, build your own business forecasts, based on
market data
2. Evaluate the growth potential and threats in the market
Key Figures presented in the report on the Russian radiators market
The volumes of production, exports and imports
Key market indicators
Volume and characteristics of consumption
The report contains the consensus market forecast based on the average value of the
forecasts of market participants. As market experts are considered: manufacturers,
importers, wholesale distributors, high-volume consumers, professional associations and
unions, and trade publications. The experts, participating in the survey, are provided with
special conditions on the purchase of the reports.
Page 3 from 23 IndexBox Marketing © 2012 www.indexbox.ru
Market Research
Why People Choose Us
• We have been professionals in marketing research for over 9 years, and have
completed over 1000 industry studies which are updated on a regular basis.
• We collect data via expert interviews with market participants. Industry experts
verify all secondary information used in the report.
• We have an extensive database of economic information in almost every sector of
the economy. Cross-analysis of related industries enables our clients to get a
complete picture of the market of interest.
• Our own research methodology guarantees the consistently high quality of our work.
• We offer unique and individualized customer service:
o Personal account on the website with a personal manager;
o Monitoring of the status of your order online;
o Pre-sale specialist advice and answers to post-purchase questions.
• We offer special conditions for the actualization of our research reports. If interested,
find out about these conditions from our specialists now!
Page 4 from 23 IndexBox Marketing © 2012 www.indexbox.ru
Market Research
Research Design
The purpose of the study is to analyze the state of the Russian radiators market and build a
forecast of the industry in the medium term.
Geography of the research: Russia
Methodology
1. Analysis of secondary market data:
Secondary data refers to data from the Internet (industry portals, competitors’ sites,
shopping sites, articles and reviews, reference materials), specialized publications, state and
private media companies, marketing agencies, commercial databases, “IndexBox
Marketing” own research.
2. Analysis of Materials from Market Participants (price lists, brochures, etc.):
Data collection from market participants is needed to analyze the specifics of the market
and the parties involved in it, their pricing and assortment policy. Data on market
participants is gathered during the analysis of secondary information, and also by sending
requests for price lists and other presentation materials.
3. Expert Interviews with Market Participants
The analysis of secondary information is completed by expert interviews with
representatives of market participant companies – manufacturers and trading companies.
Our approach to the estimation
The consensus market forecast is the average value of the forecasts of market participants
(experts).
Experts
As market experts are considered: manufacturers, importers, wholesale distributors, high-
volume consumers, professional associations and unions, and trade publications. Expert
opinions are collected during telephone interviews conducted by IndexBox on a regular
basis (the standard is every six months, but can be more often, based on a special request
or under conditions of high volatility in the market). IndexBox has created an extensive
database of experts within key industries. The experts, participating in the survey, are
provided with special conditions on the purchase of the reports.
Page 5 from 23 IndexBox Marketing © 2012 www.indexbox.ru
Market Research
Accuracy of forecasts
The accuracy of forecasts is verified by experts in the given industry, based on the historical
period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to
create the overall average forecast
Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
the dynamics of consumption in real terms in the short to medium term. Experts give
an estimate of the potential volume of consumption in accordance with their
expectations and production plans (for manufacturers).
2. Internal production: It is based on the projected volume of consumption and production
capacity in any given industry, assessing, of course, and factoring in the dynamics of
domestic production.
3. Imports and Exports: Takes into account the retrospective dynamics of export-import
operations, strengths and weaknesses of the domestic production, changes in
legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
a product, an assessment of the dynamics of imports and exports.
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Market Research
Table of Contents
About IndexBox
1. Executive Summary
2. Study Design
3. Radiators classification
4. Characteristics of the Russian radiators market
4.1 Volume and dynamics of the Russian radiators market in 2007 – 2010. Forecast
for 2011 - 2015
4.2 Structure of the radiators market: production, exports, imports, consumption
4.3 Level of concentration and characteristics of competitiveness on the market
5. Characteristics of the domestic radiators production in 2005 – 2010. Forecast
for 2011 - 2017
5.1 Volume and dynamics of radiators production in 2005 – 2010.
5.2 Structure of radiators production by Federal Districts of the Russian Federation
5.3 Production capacities of the enterprises and their level of loading
5.4 Main radiators manufacturers and their corresponding market shares
5.4.1 OJSC “Santehlit”
5.4.2 OJSC “Nizhnetagilskij Boiler and Radiator Plant”
5.4.3 OJSC “Santehprom”
5.4.4 OJSC “Cheboksary Aggregate Plant”
5.4.5 OJSC “Rifar”
5.4.6 OJSC “Miass Machinery Building Plant”
5.4.7 OJSC “SANLIT-T”
5.4.8 OJSC “Izhevsk Plant for Thermal Equipment”
6. Characteristics of the radiators prices
6.1 Dynamics of the manufacturers prices of radiators and heating convectors
7. Characteristics of the imports of radiators on the Russian market
7.1 Volume and dynamics of the imports of radiators
7.2 Producing countries, leading suppliers of radiators to the territory of the Russian
Federation
7.3 Foreign companies, manufacturers of radiators and heating convectors, imported
to Russia
7.4 Russian companies, recipients of the imported radiators and heating convectors
8. Characteristics of the Russian exports of radiators
8.1 Volume and dynamics of the exports of radiators
8.2 Recipient countries of the Russian exports of radiators
8.3 Manufacturing companies, supplying radiators for exports
9. Factors, influencing the development of the Russian radiators market
9.1 State of the construction industry
9.2 Construction activity
9.3 Residential construction
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Market Research
9.4 Non-residential construction
9.5 Level of income of the population
10. Characteristics of radiators consumption
10.1 Volume and dynamics of radiators and heating convectors consumption in 2007 –
2010. Forecast for 2011 - 2015
10.2 Volume and structure of radiators and heating convectors consumption by
Federal Districts of the Russian Federation in 2005 – 2010.
10.3 Structure of radiators consumption by types of radiators in 2008 - 2010
11. Forecast for the development of the radiators market in 2011 - 2017
11.1 Evaluation of the potential volume of radiators supply in 2011 - 2017
Appendix 1 Financial and economic indicators of the industry
Appendix 2 Profiles of the main manufacturers
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Market Research
List of Tables
Table 1 Dynamics of the structure of radiators and heating convectors market by origin in
value terms in 2007 - 2010, in millions of RUR
Table 2 Dynamics of production of radiators and heating convectors by types in 2005 -
2010, in thousands of kW
Table 3 Dynamics of production of radiators and heating convectors by types in 2005 -
2010, in thousands of units
Table 4 Production of radiators and heating convectors in January 2005 - July 2011, in MW
Table 5 Production of radiators and heating convectors in 2009 - July 2011, in millions of
RUR
Table 6 Production of radiators and heating convectors by Federal Districts in 2005 - 2010,
in thousands of kW
Table 7 Usage of the average annual capacity for the production of radiators and heating
convectors in 2003 - 2010 by Federal Regions, in %
Table 8 Dynamics of production by manufacturers in 2005 - 2010, in thousands of kW
Table 9 Volume of sales of OJSC "SANTEHLIT" in 2008 - 2010
Table 10 Volume of sales of OJSC "SANTEHLIT"
Table 11 Geography of product deliveries by OJSC "SANTEHLIT" in 2010
Table 12 Production of commodity products by OJSC “NTKRZ” in 2009 - 2010
Table 13 Production of the OJSC "SANTEHPROM" in 2008 - 2010
Table 14 Volume and structure of the production of OJSC “CHAZ” in current prices in 2009 -
2010
Table 15 Results of the financial and economic activities of the OJSC “CHAZ” in 2009- 2010
Table 16 Production of radiators by the CJSC "RIFAR" in 2007 - 2010, in thousands of kW
Table 17 Key financial and economic indicators of the OJSC "MMZ MASHZAVOD" in 2008 -
2011
Table 18 Structure of the production of OJSC "MMZ MASHZAVOD" in 2008 - 2011, in
thousands of RUR
Table 19 Share of the OJSC "MMZ MASHZAVOD" in the total production volume, in %
Table 20 Dynamics of changes in the net profit of OJSC "MMZ MASHZAVOD" in 2008 - 2011,
in thousands of RUR
Table 21 Key financial and economic indicators of the OJSC "MMZ MASHZAVOD" in 2009 -
2010, in thousands of RUR
Table 22 Production of radiators by the LLC “SANLIT-T” in 2007 - 2010, in thousands of kW
Table 23 Production of radiators by the LLC “Izhevsk Plant for Thermal Equipment” in 2007-
2010, in thousands of kW
Table 24 Average manufacturers’ prices of radiators and heating convectors in Russia in
January 2008 - July 2011
Table 25 Dynamics of the imports of radiators and heating convectors in Russia in January
2010 - May 2011, in tons
Table 26 Dynamics of the imports of radiators and heating convectors in Russia in January
2010 - May 2011, in thousands of USD
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Market Research
Table 27 Volume of the imports of radiators and heating convectors by manufacturing
countries in 2010, in tons
Table 28 Volume of the imports of radiators and heating convectors by manufacturing
countries in 2010, in thousands of USD
Table 29 Volume of the imports of radiators and heating convectors by manufacturing
countries in January - May 2011, in tons
Table 30 Volume of the imports of radiators and heating convectors by manufacturing
countries in January - May 2011, in thousands of USD
Table 31 Volume of the imports of radiators and heating convectors by manufacturing
companies in 2010, in tons
Table 32 Volume of the imports of radiators and heating convectors by manufacturing
companies in 2010, in thousands of USD
Table 33 Volume of the imports of radiators and heating convectors by manufacturing
companies in January - May 2011, in tons
Table 34 Volume of the imports of radiators and heating convectors by manufacturing
companies in January - May 2011, in thousands of USD
Table 35 Volume of the imports of radiators and heating convectors by importing companies
in 2010, in tons
Table 36 Volume of the imports of radiators and heating convectors by importing companies
in 2010, in thousands of USD
Table 37 Volume of the imports of radiators and heating convectors by importing companies
in January - May 2011, in tons
Table 38 Volume of the imports of radiators and heating convectors by importing companies
in January - May 2011, in thousands of USD
Table 39 Structure of the Russian exports of radiators and heating convectors by recipient
countries in 2010, in tons
Table 40 Structure of the Russian exports of radiators and heating convectors by recipient
countries in 2010, in thousands of USD
Table 41 Structure of the Russian exports of radiators and heating convectors by recipient
countries in January - May 2011, in tons
Table 42 Structure of the Russian exports of radiators and heating convectors by recipient
countries in January - May 2011, in thousands of USD
Table 43 Structure of the Russian exports of radiators and heating convectors by
manufacturing companies in 2010, in tons
Table 44 Structure of the Russian exports of radiators and heating convectors by
manufacturing companies in 2010, in thousands of USD
Table 45 Structure of the Russian exports of radiators and heating convectors by
manufacturing companies in January - May 2011, in tons
Table 46 Structure of the Russian exports of radiators and heating convectors by
manufacturing companies in January - May 2011, in thousands of USD
Table 47 Index of the average prices on the primary real estate market in 2001 - 2010, in
%, in the end of the quarter to the end of the previous quarter
Table 48 Dynamics of the volume of construction works in 2008 - 2010
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Market Research
Table 49 Dynamics of commissioning of residential buildings in 2008 - 2010, in millions of
square meters
Table 50 Construction of residential buildings by Federal subjects of the Russian Federation
in 2010, in thousands of square meters
Table 51 Commissioning of non-residential buildings by type in the Russian Federation in
2004 - 2010
Table 52 Real income of the population, in %, to the previous year, 2000 - 2009
Table 53 Dynamics of the disposable incomes of households (100 people) in the Russian
Federation in 2000 - 2009, in thousands of RUR
Table 54 Differentiation of incomes in 2005 - 2010
Table 55 Deviation of the incomes by Federal Districts of the Russian Federation from the
average in 2004 - 2009
Table 56 Forecast for the development of the radiators and heating convectors market in
2011 - 2017, in millions of RUR
Table 57 Revenues (net) from sales of goods, works, services (minus value added tax,
excise duties and similar charges) for the production of radiators in the Federal Regions of
the Russian Federation, in thousands of RUR
Table 58 Revenues (net) from sales of goods, works, services (minus value added tax,
excise duties and similar charges) for the production of radiators
Table 59 Commercial expenses for the production of radiators by organization's size, in
thousands of RUR
Table 60 Administrative expenses for the production of radiators by organization's size, in
thousands of RUR
Table 61 Costs of goods sold for the production of radiators by organization's size, in
thousands of RUR
Table 62 Profit (gross) from sales for the production of radiators by organization's size, in
thousands of RUR
Table 63 The average number of employees for the production of structural metal products,
metal tanks, radiators and central heating boilers in the Russian Federation
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Market Research
List of Figures
Fig. 1 Volume of the radiator and heating convectors market in 2007 - 2010 and forecast for
2011 - 2015F, in millions of RUR
Fig. 2 Structure of the radiator and heating convectors market by origin in value terms in
2010, in millions of RUR
Fig. 3 Dynamics of the production of radiators and heating convectors in 2005 - 2010, in
thousands of kW
Fig. 4 Structure of the production of radiators and heating convectors in 2010 by types, in
thousands of kW
Fig. 5 Dynamics of the production of radiators and heating convectors in 2005 - 2010 by
types, in thousands of kW
Fig. 6 Dynamics of the production of radiators and heating convectors in 2005 - 2010, in
thousands of units
Fig. 7 Production of radiators and heating convectors in January 2010 - July 2011, in MW
Fig. 8 Production of radiators and heating convectors in January 2010 - July 2011, in
millions of RUR
Fig. 9 Structure of the production of radiators and heating convectors by Federal Districts of
the Russian Federation in 2010, in physical terms
Fig. 10 Structure of the production of radiators and heating convectors by Federal Districts
of the Russian Federation in 2005 - 2010, in physical terms
Fig. 11 Utilization of the manufacturing capacity for the production of radiators and heating
convectors by Federal Districts in 2010, in %
Fig. 12 Level of utilization of average annual manufacturing capacity for the production of
radiators and heating convectors in 2003 - 2010, in %
Fig. 13 Indexes of average manufacturers’ price of radiators and heating convectors in
Russia in January - December 2010
Fig. 14 Indexes of average manufacturers’ price of radiators and heating convectors in
Russia in January - July 2011
Fig. 15 Dynamics of the average manufacturers’ prices of radiators and heating convectors
in Russia in January 2010 - July 2011, in %, compared to the same period of the previous
year
Fig. 16 Dynamics of the imports of radiators and heating convectors in Russia in January
2010 - May 2011, in tons
Fig. 17 Dynamics of the imports of radiators and heating convectors in Russia in January
2010 - May 2011, in thousands of USD
Fig. 18 Dynamics of the imports of radiators and heating convectors in Russia in January
2010 - May 2011, in thousands of USD
Fig. 19 Structure of the imports of radiators and heating convectors in Russia by
manufacturing countries in 2010, in tons
Fig. 20 Structure of the imports of radiators and heating convectors in Russia by
manufacturing countries in 2010, in thousands of USD
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Market Research
Fig. 21 Structure of the imports of radiators and heating convectors in Russia by
manufacturing companies in 2010, in tons
Fig. 22 Structure of the imports of radiators and heating convectors in Russia by
manufacturing companies in 2010, in thousands of USD
Fig. 23 Dynamics of the Russian exports of radiators and heating convectors in January
2010 - May 2011, in tons
Fig. 24 Dynamics of the Russian exports of radiators and heating convectors in January
2010 - May 2011, in thousands of USD
Fig. 25 Structure of the Russian exports of radiators and heating convectors by recipient
countries in 2010, in tons
Fig. 26 Structure of the Russian exports of radiators and heating convectors by recipient
countries in 2010, in thousands of USD
Fig. 27 Structure of the Russian exports of radiators and heating convectors by
manufacturing companies in 2010, in tons
Fig. 28 Structure of the Russian exports of radiators and heating convectors by
manufacturing companies in 2010, in thousands of USD
Fig. 29 Dynamics of the volume of construction works in 2008 – 2010, in billions of RUR
Fig. 30 Quarterly dynamics of the volume of construction works in 2008 - 2010, in billions of
RUR
Fig. 31 Volume of construction works in 2008 - 2010, in %, to the analogical period of the
previous year
Fig. 32 Dynamics of commissioning of residential buildings in 2008 - 2010, in millions of
square meters
Fig. 33 Quarterly dynamics of the commissioning of residential buildings in Russia in 2008 -
2010, in millions of square meters
Fig. 34 Commissioning of residential buildings and the share of individual construction in the
total commissioned area in 1991 - 2010, in millions of square meters of total area
Fig. 35 Structure of the volume of construction of residential buildings by Federal subjects
of the Russian Federation in 2010, in thousands of square meters
Fig. 36 Dynamics of the levels of income of the population in 2000 - 2009
Fig. 37 Distribution of the total income of the population in 2010 by groups
Fig. 38 Average deviation of the per capita income by Federal Districts of the Russian
Federation from the average in 2000 – 2009
Fig. 39 Dynamics of the consumption of radiators and heating convectors in 2007 - 2010
and forecast for 2011 - 2015, in millions of RUR
Fig. 40 Consumption of radiators and heating convectors by Federal Districts in 2010
Fig. 41 Dynamics of the consumption of radiators and heating convectors by Federal
Districts in 2005 – 2010
Fig. 42 Structure of radiators consumption by types in 2010
Fig. 43 Forecast for the development of the radiators and heating convectors market in
2011 - 2017, in millions of RUR
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Market Research
Executive Summary
…
The volume of supply on the Russian radiators and heating convectors market in 2010 was
… billion RUR, which was …% higher than in 2009.
The Russian production of radiators in 2010 was … MW. The main trend on the water
heating radiators market in 2010 was reducing the segment of cast iron radiators and
increasing the segment of steel radiators and converters: the share of iron ones was
reduced with …% (from …% to …%), while the share of steel ones increased by …% (from
…% to …%).
The volume of imports of radiators to the Russian market in 2010 was … tons. The import
figures clearly reflect the seasonality of the market. Thus, the highest levels of imports were
in May - September 2010. Most of the imported radiators to the Russian Federation come
from Germany, China and Belarus.
…
Key figures and
conclusions
about the market
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Market Research
4. Characteristics of the Russian
radiators market 4.1. Volume and dynamics of the Russian radiators market in
2007 – 2010. Forecast for 2011 - 2015
…
The volume of supply on the Russian radiators and heating convectors market in 2010 was
… billion RUR, which was …% higher than in 2009. The volume of imports were about …
billion RUR, which was about …% of the total market volume.
Source: Data (“Rosstat”, “FTS”, Expert Opinion), Analysis: IndexBox
Fig. 1 Dynamics of the structure of radiators and heating convectors market by
origin in value terms in 2007 - 2010, in millions of RUR
0%
20%
40%
60%
80%
100%
120%
140%
0.0
1000.0
2000.0
3000.0
4000.0
5000.0
6000.0
7000.0
8000.0
9000.0
10000.0
2007 2008 2009 2010 2011F 2012F 2013F 2014F 2015F
- Analysis of the structure of the
radiators market in physical and in
value terms
- Analysis and forecast of the
volume and dynamics of the
Russian radiators market
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Market Research
4.2. Structure of the radiators market: production, exports,
imports, consumption
Table 1 Dynamics of the structure of radiators and heating convectors market by
origin in value terms in 2007 - 2010, in millions of RUR
2007 2008 2009 2010
Production … … … …
In %, to the previous year …% …% …%
Imports … … … …
In %, to the previous year …% …% …%
Exports … … … …
In %, to the previous year …% …% …%
Market volume … … … …
In %, to the previous year …% …% …%
Source: Data (Company data, “Rosstat”, “FTS”, Expert Opinion), Analysis: IndexBox
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Market Research
5. Characteristics of the domestic
radiators production in 2005 – 2010.
Forecast for 2011 - 2017 5.1 Volume and dynamics of the radiators production in 2005 –
2010
The Russian production of radiators in 2010 was … MW. The main trend on the water
heating radiators market in 2010 was reducing the segment of cast iron radiators and
increasing the segment of steel radiators and converters: the share of iron ones was
reduced with …% (from …% to …%), while the share of steel ones increased by …% (from
…% to …%).
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 4 Structure of the production of radiators and heating convectors in 2010 by
types, in thousands of kW
…
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Market Research
Table 2 Production of radiators and heating convectors in January 2005 - July
2011, in MW
2006 2007 2008 2009 2010
In %, to
the
analogic
al period
of 2009
2011
In %, to
the
analogical
period of
2010
January … … … … … …% … …%
February … … … … … …% … …%
January –
February
… … … … … …% … …%
March … … … … … …% … …%
January –
March
… … … … … …% … …%
April … … … … … …% … …%
January –
April
… … … … … …% … …%
May … … … … … …% … …%
January –
May
… … … … … …% … …%
June … … … … … …% … …%
January -
June
… … … … … …% … …%
July … … … … … …% … …%
January –
July
… … … … … …% … …%
August … … … … … …%
January –
August
… … … … … …%
September … … … … … …%
January –
September
… … … … … …%
October … … … … … …%
January –
October
… … … … … …%
November … … … … … …%
January –
November
… … … … … …%
December … … … … … …%
January -
December
… … … … … …%
Source: Data (“Rosstat”), Analysis (“IndexBox”)
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Market Research
6. Manufacturers prices of radiators
…
Table 24 Average manufacturers’ prices of radiators and heating convectors in Russia in January 2008 - July 2011
2008 2009 2010 2011
RUR /
thousands
of kW
RUR /
thousands
of kW
RUR/
thousa
nds of
kW
In %, to the
analogical
period of the
previous year
In %, to
December of
the previous
year
In %, to the
previous month
RUR /
thousands of
kW
In %, to the
analogical
period of the
previous year
In %, to
December of
the previous
year
In %, to the
previous
month
Jan … … … … … … … … … …
Feb … … … … … … … … … …
Mar … … … … … … … … … …
Apr … … … … … … … … … …
May … … … … … … … … … …
Jun … … … … … … … … … …
Jul … … … … … … … … … …
Aug … … … … … … … … … …
Sep … … … … … … … … … …
Oct … … … … … … … … … …
Nov … … … … … … … … … …
Dec … … … … … … … … … …
Source: Data (“Rosstat”), Analysis (“IndexBox”)
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Market Research
7. Characteristics of the imports of
radiators on the Russian market 7.1. Volume and dynamics of the imports of radiators
…
The volume of imports of radiators to the Russian market in 2010 was … tons. The import
figures clearly reflect the seasonality of the market. Thus, the highest levels of imports were
in May - September 2010. Most of the imported radiators to the Russian Federation come
from Germany, China and Belarus.
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 1 Dynamics of the imports of radiators and heating convectors in Russia in
January 2010 - May 2011, in tons
…
0%
50%
100%
150%
200%
250%
300%
350%
0
1000
2000
3000
4000
5000
6000
7000
8000
A detailed analysis
of imports on the
basis of FCS data
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Market Research
11. Forecast for the development of
the radiators market in 2011 - 2017
11.1. Evaluation of the potential volume of radiators supply in
2011 - 2017
… In 2010 - 2011 in the Russian economy measures were taken to overcome the economic
crisis. This will occur against the background of a slight increase in GDP, lower real incomes
of the population, with a relatively high level of inflation, a devaluation of the RUR, and a
decline in production in some sectors.
Despite the negative impact of the crisis, the domestic market will remain a priority for
most companies. Success will favor the companies with the ability to quickly change the
geography of their supplies and so flexibly to respond to the challenges of the environment.
This allows will producers to insure themselves against possible regional crises.
…
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About IndexBox
"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry
out pieces of marketing research and consult on questions about strategic marketing.
• The "IndexBox" team has been working together for more than 7 years.
• The average experience of "IndexBox" specialists in the marketing sphere is 10
years.
• “IndexBox" employs 15 specialists in its research analytical department.
• The gathering of the researched information is controlled by 8 employees, all with
vast experience in field work. And who oversee more than 150 experienced
interviewers.
• Over 10 years, we have completed more than sixteen hundred projects, most of
which are focused on the consumer and industrial markets. The geography of the
research includes not only the territory of Russia, but also foreign markets.
• In total, more than 80,000 respondents have taken part in our research studies.
• Not only does "IndexBox" have a wide partner network in the regions of the
Russian Federation, the CIS, and the Baltic countries, but also has countless foreign
partners, including the largest research companies in the USA, the UK, France,
India, and China.
Our clients are big Russian and foreign companies:
Page 23 from 23 IndexBox Marketing © 2012 www.indexbox.ru
Market Research
Marketing research
Our specialization - the study of consumer and industrial markets, segments of B2C and
B2B. Among the methods used: desk research, consumer surveys, expert surveys,
competitive analysis, sales audit, a wide range of qualitative market research products and
services. Our competitive advantage is the formation of special research techniques to the
tasks of each project. System planning and operational monitoring of the industry, created a
company that allows professionals to operate in IndexBox their work relevant and accurate
information.
Business Planning
We are professionally engaged in developing business plans, feasibility studies, investment
memoranda, conduct financial analysis of enterprises and prepare analysis for transactions
M & A. Business plans developed by IndexBox, contain a complete financial model for the
further implementation of the project, all calculations are based on marketing information,
which is permanently collected and analyzed for over 7 years. Documents comply with the
standards of Russian and foreign banks, the projects have market feasibility and realistic
projections, and we provide assistance in finding an investor and financing, legal support.
Strategic Marketing
We develop strategic development for brands, products, separate business units and
industry. Generally, programs include product, pricing, marketing and communication
strategy. Projects in the field of strategic marketing are relevant to large enterprises,
financial and investment companies that are planning to expand its interests as well as
small companies that are thinking about business development.
Development
Consulting in development - is to develop the best options for use of the area. To do this,
our marketing agency, conducts research real estate market, analyzes the possible
construction, and estimates the market feasibility and economic benefits of investing in real
estate. Marketing agency IndexBox offers a range of professional services for the study of
the real estate market and the development of individual marketing concept of the facility.