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IBBA Commercial Programs

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Commercial marketing programs designed to help you receive the most value possible for your investment in IBBA genetics is at the center of this focus.

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Page 1: IBBA Commercial Programs
Page 2: IBBA Commercial Programs

• USDA approved Genetic verification of at least 50% IBBA blood of your choice: Brangus, Red Brangus, Ultrablack, Ultrared, or Certified Percentage. • USDA approved Source verification to ranch of origin • USDA approved Age verification for group age • EASY – Minimal documentation requirements (with potential USDA audit) • about Market Access... ...to export markets ...to true value based grids ...to branded programs ...to IBBA marketing assistance programs

OptimaxX is...

OptimaxXOptimaxX

ALL FOR THE COST OF THE TAG No Data Management Fees – No Enrollment Fees.

Page 3: IBBA Commercial Programs

BRANGUS GOLD is... • Verification of at least 50% IBBA blood of your choice: Brangus, Red Brangus, Ultrablack, Ultrared, or Certified Percentage. • Verification of ranch of origin • EASY – Minimal documentation requirements • about Market Access... ...to replacement female markets ...to IBBA marketing assistance programs • Your source for some of the most productive replacement females available today

BRANGUS GOLDBRANGUS GOLD

Page 4: IBBA Commercial Programs

Calves that qualify...• The IBBA genetics of all enrolled calves must be verifiable ( at least 50%) Acceptable documentation for verification of IBBA Genetics: - transferred registrations of IBBA sires/ dams (in IBBA database) - IBBA bull lease agreement - receipt for purchased/collected semen

• The age of all enrolled calves must be verifiable

Required documentation for Age Verification: - minimum requirement: birth date of oldest calf in the group (can be derived from detailed breeding records) - records must be auditable for accuracy - calves may NOT be enrolled prior to birth

• Producer contacts the IBBA office

• Producer completes a supplier questionnaire, is interviewed and assigned a risk catagory

• Low and Medium risk producers are allowed to enroll calves and purchase OptimaxX tags

• High risk producers are required to take corrective action prior to enrolling calves

• Producer may be selected for an on-site supplier audit conducted by IBBA staff and/or USDA staff to verify compliance and proper documentation

Getting Approved...

• Producer may order a tamper- evident visual tag only with unique sequential/traceable serial number or a “Combo” package including the tamper- evident visual tag paired with an RFID tag

• All tags are shipped directly to the ranch of origin

• Tags will usually arrive at the ranch within 4 business days after the tag order is placed

• The producer is responsible for the placement of the OptimaxX tags on calves that have been properly enrolled in the program

• Program calves must be tagged prior to commingling with other calves

Tagging the calves...

Page 5: IBBA Commercial Programs

Females that qualify...• The IBBA genetics of all enrolled females must be verifiable ( at least 50%) Acceptable documentation for verification of IBBA Genetics: - transferred registrations of IBBA sires/ dams (in IBBA database) - IBBA bull lease agreement - receipt for purchased/collected semen

• Females previously qualified as OptimaxX are automatically qualified as Brangus gold

• Dairy and Longhorn crossed are excluded

• Producer contacts the IBBA office

• Producer completes a supplier questionnaire, is interviewed and assigned a risk catagory

• Low and Medium risk producers are allowed to enroll females and purchase Brangus gold tags

• High risk producers are required to take corrective action prior to enrolling females

• Producers previously approved for the OptimaxX program are automatically approved as Brangus gold suppliers

Getting Approved...

• Producer contacts IBBA to order tamper-evident visual tag with unique sequential/traceable serial number

• All tags are shipped directly to the ranch of origin

• Tags will usually arrive at the ranch within 4 business days after the tag order is placed

• The producer is responsible for the placement of the Brangus

gold tags on females that have been properly enrolled in the program

Tagging the calves...

Page 6: IBBA Commercial Programs

Gene

tic Ch

oices

Genetic Choices

• Brangus – The #1 solid black, heat tolerant, carcass quality and maternal breed

• Red Brangus – The #1 solid red, heat tolerant, carcass quality and maternal breed

• Ultrablack – any combination of registered Brangus and registered Angus (solid black)

• Ultrared – any combination or registered Red Brangus and registered Red Angus (solid red)

• Certified Percentages – Angus or Red Angus X Brahman crosses used in producing purbred Brangus or Red Brangus

Choose the breed mix thatfits YOUR needs...

Page 7: IBBA Commercial Programs

Genetic SolutionsGenetic Solutions

• TOTAL HERD REPORTING Accurate genetic information is the cornerstone of a sound breeding program, and TOTAL HERD REPORTING (THR) provides the truest and most complete performance data available for calculating genetic information. As a result of THR the IBBA will soon be able to provide additional genetic measures for reproductive traits.

• GENETIC PERFORMANCE SOLUTIONS, LLC The old models were fine in their day, but technology is changing, and the IBBA is commited to staying ahead of the rest of the crowd. Genetic Performance Solutions, LLC. (GPS) represents the ‘new model’ for genetic evaluation. GPS is an unprecidented partnership between two breed associations, IBBA and Red Angus Association of America (RAAA), built for the purpose of taking genetic evaluation and Expected Progeny Differences to the next level. GPS provides breed associations with Multi Breed EPDs and the most comprehensive and dynamic web-based registry system available.

Find the right bull forYOUR situation...

Page 8: IBBA Commercial Programs

For information on these and other IBBA programs please contact the International Brangus Breeders Association.

PO Box 696020San Antonio, TX 78269-6020

210.696.8231

www.GoBrangus.com