IBD2 Telecom Sector 15 Mar

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    TelecomSector

    DeepakG (MS09A012)

    KarthikShankar (MS09A020)

    PrakashKS (MS09A034)

    VinayJawale (MS09A061)

    VinayakGupta (MS09A062)

    VinoThomas (MS09A063)

    Division61 Telecommunications

    Group611 Wiredtelecommunicationsactivities

    Group612 Wirelesstelecommunicationsactivities

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    Agenda

    GlobalOverview

    Technology

    AdvantageIndia Indiantelecomsectoranalysis

    MarketSegmentsinIndia

    LatestDevelopments

    Bharti Airtel

    PolicyandRegulatoryFramework

    FutureTrends

    Conclusion

    2

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    Globaloutlook

    Industry Characteristics

    High capital investment and innovation cost

    High customer churn rate

    Economies of scale between OEM andContract Manufacturers

    Complex supply chain from contract

    manufacturer to end Consumer

    Skilled human capital requirement

    Global nature of products for plug and play

    Industry Trends

    Globalization of services global

    operations in localized environments Bundling of services

    Frequent new product, services and tariff

    introductions

    Shortening of product life cycles

    Ason2009

    3

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    Globalmarketgrowth

    Globaltelecomrevenuegrowthforecast

    Source:

    www.ey.com/telecommunications

    4

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    Topglobaltelecomserviceproviders

    5

    AsofFeb2010Source:http://www.knowledgebasescript.com

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    Topglobaltelecomserviceproviders

    6

    Source:Global100www.totaltele.com

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    Topglobaltelecomequipmentmanufacturers

    7

    AsofFeb2010

    Sourcehttp://www.hoovers.com/industry/telecommunicationsequipment

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    Top10businessriskintelecomin2010

    Source:www.ey.com/telecommunications

    8

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    Agenda

    GlobalOverview

    Technology

    AdvantageIndia Indiantelecomsectoranalysis

    MarketSegmentsinIndia

    LatestDevelopments

    Bharti Airtel

    PolicyandRegulatoryFramework

    FutureTrends

    Conclusion

    9

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    Technology

    10

    Standardsused

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    Features Global SystemforMobiles(GSM) CodeDivision MultipleAccess

    (CDMA)

    TECHNOLOGY UsesEDGE andslowertransfer

    rateupto384kbpsFaster DataTransferupto2Mbps

    INFORMATION SIM cardcanbechangedand

    replaced

    Phone isprogrammedtocarry

    information

    DEVICE EDGE readyphonerequirement EVDO readyphonerequired

    FEATURES Usedforbasicphone featuresand

    highendfeaturesviaGPRS

    SuitableforData transfer,web

    browsing,videocalls

    COVERAGE Coverage isallaroundtheglobe.

    Mandatory

    in

    Europe.Suitableforinternationalroaming

    PredominantinUS,Japan and

    South

    Korea

    REACH Morethan1 billionusers Around 270millionusers

    GSMvsCDMA

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    Agenda

    GlobalOverview

    Technology

    AdvantageIndia Indiantelecomsectoranalysis

    MarketSegmentsinIndia

    LatestDevelopments

    Bharti Airtel

    PolicyandRegulatoryFramework

    FutureTrends

    Conclusion

    12

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    Advantage India

    13

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    Advantage India

    14

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    Trend populationanddemographics

    15

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    FDIinflows

    16

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    Agenda

    GlobalOverview

    Technology

    AdvantageIndia Indiantelecomsectoranalysis

    MarketSegmentsinIndia

    LatestDevelopments

    Bharti Airtel

    PolicyandRegulatoryFramework

    FutureTrends

    Conclusion

    17

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    Indiantelecomsectoranalysis

    18

    At the end of August 2010, teledensity was recorded at 59.6 per

    cent with a total telephone subscriber base of 706.4 million.

    By 2014, the wireless subscriber base is expected to reachapproximately 1 billion to include around 572 million urban

    subscribers and 468 million rural subscribers.

    Revenues of the Indian telecom industry are projected to reach US$45 billion by 2012, compared with US$ 33 billion in 2009.

    Key players in the Indian telecom market are Bharat Sanchar Nigam

    Ltd (BSNL) and Mahanagar Telephone Nigam Limited (MTNL), Bharti

    Airtel Limited, Reliance Communication, Vodafone, Idea Cellular,

    Aircel and Tata Teleservices.

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    Suppliers

    SubstitutesNewEntrants

    Buyers

    Complementors

    10XForce

    Highentrybarriersdueto Capitalintensivenatureofindustry

    Ownershipoftelecomlicenses

    Requirementofspecializedoperating

    skills.

    Butsizeofmarketopportunityand

    accesstofinanceisencouragingserious

    entrants.

    There are enough vendors to dilute

    bargaining power of suppliers. But

    limited pool of skilled managers and

    engineers, especially those well versed n

    the latest technologies, placescompanies in a weak position in terms

    of hiring and salaries.

    TRAIandDOTareformulating

    policiestoencouragethe

    growthinthissector

    Productsandservicesfromnon

    traditionaltelecomindustriespose

    serioussubstitutionthreats;e.g.,

    CableTVvs.SatelliteTV

    Internettelephonyvs.traditionalvoice

    calls

    With increased choice of telecom

    products and services, the bargaining

    power of buyers is rising. Buyer power

    can vary somewhat between market

    segments, e.g., high buyer power forbasic equipments for residential

    customer and low for custommade

    equipments for corporate.

    2Gscam

    Competitors Rushofnewentrants

    Swifttechnologyobsolescencedue

    tofrequentnewproduct

    Introductions

    Marginpressuredueto fierce

    competition Highexitbarriersdueto

    specializedequipmentsmakingita

    riskybusiness

    19

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    Agenda

    GlobalOverview

    Technology

    AdvantageIndia Indiantelecomsectoranalysis

    MarketSegmentsinIndia

    LatestDevelopments

    Bharti Airtel

    PolicyandRegulatoryFramework

    FutureTrends

    Conclusion

    20

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    MarketSegmentsinIndia

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    The Indian telecom industry can be primarily divided into basic, cellular and

    internet services. It also has relatively segments such as radio paging services,very small aperture terminals (VSATs), public mobile radio trunked services

    (PMRTS) and global mobile personal communications by satellite (GMPCS).

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    Growthoftelecomnetwork

    Source:DOTannualreport20091022

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    Wireless&wiredsubscriberbase

    Source:DOTannualreport200910

    23

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    Telecom circles in India have been classifiedinto 4 Categories viz. Metros, Category A, B

    and C.

    With penetration rates in metros

    approaching 100 percent the market here is

    nearly saturated.

    However, there is still immense potential in

    other circle categories particularly B and C.

    TelecomcirclesinIndia

    24

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    Marketsegmentswireline

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    The subscriber base of wire line services stood

    at 36 million as on August 2010, with a

    teledensity of 3 per cent.

    Public sector undertakings BSNL and MTNL

    have a major share of the wire line market

    covering more than 80 per cent.

    MTNL is present in Delhi and Mumbai, whileBSNL covers the rest of the country.

    Although private players such as Tata

    Teleservices, Bharti Airtel and Reliance haveregistered significant growth, BSNL continues to

    dominate the segment in terms of wire line

    subscriber base.

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    Marketsegmentswireless

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    The wireless segment includes GSM and CDMA services

    and is much larger than the wire line segment in India.

    The segment is growing steadily because of the

    convenience and utility it offers.

    The subscriber base of wireless services stood at 670.6

    million as of August 2010 with teledensity of 56.6 per

    cent.

    As of June 2010, the wireless market recorded 527. 6

    million GSM subscribers accounting for 83 per cent of

    the market and 107.9 million CDMA subscribers

    accounting for the remaining 17 per cent.

    Private players such as Bharti Airtel Limited, Reliance

    Communication, Vodafone, Tata, BSNL, Idea Cellular and

    Aircel cumulatively hold a major share of the wireless

    market.

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    ARPU&MOUtrends

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    InIndia,growthinthesubscriberbase,whichcontributestohealthyrevenuegrowth,

    mitigatesthereductioninaveragerevenueperuser(ARPU).Inaddition,highMOUs

    compensatefordecliningtariffs.

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    Agenda

    GlobalOverview

    Technology

    AdvantageIndia

    Indiantelecomsectoranalysis

    MarketSegmentsinIndia

    LatestDevelopments

    Bharti Airtel

    PolicyandRegulatoryFramework

    FutureTrends

    Conclusion

    28

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    Latestdevelopment 3Gauctions

    29

    SalientFacts

    Startingon9Aprilit

    took34days.

    IndianGovernment

    earnedRs.67,700crore,

    doublethanthey

    expectedtogetby

    selling3Gairwaves.

    Notasingleoperator

    wonpanIndia3G

    license.

    3GoperationsbyBSNL

    andMTNLonlyfully

    availablepanIndia

    Orissa

    only

    state

    not

    completelycovered.

    InitiallyBSNL&MTNLtoldtomatchhighestbidpercircle.

    RefundrequestbyARajaafterexpectedratesdoubled. BSNL&MTNLboundbysocialresponsibilityplan Requestrefund.

    RefundRequestRejected,buttobecompensatedindirectly.

    Source:Financialtimes

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    Latestdevelopment 2GScam

    30

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    Agenda

    GlobalOverview

    Technology

    AdvantageIndia

    Indiantelecomsectoranalysis

    MarketSegmentsinIndia

    LatestDevelopments

    Bharti Airtel

    PolicyandRegulatoryFramework

    FutureTrends

    Conclusion

    31

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    BharatiAirtel

    32

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    BhartiAirtel

    33

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    GrowthTrajectory

    34

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    CorporateHistory

    35

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    Performanceataglance

    36

    In5years,from11mn

    to137mn

    FromRs3000CrtoRs

    42,000Cr

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    Financials&Positioning

    37

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    WirelessCustomerMarketShare

    38

    Airtelcontinuouslyconsolidatingitsmarketleadershippositiondespiteintensecompetition

    Airtelcurrentmonthlynetaddsat3.1millionvs.2.8millionayearago

    Airtelranks1&2in16circlesintermsofnumberofsubscribers

    Over62%ofnetaddscomingfromB&Ccircles(ruralIndia)

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    Leadership&GrowthStrategy

    39

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    TransactionRationale LongTermStrategy

    40

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    India(vs)Africa

    41

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    Agenda

    GlobalOverview

    Technology

    AdvantageIndia Indiantelecomsectoranalysis

    MarketSegmentsinIndia

    LatestDevelopments

    Bharti Airtel

    PolicyandRegulatoryFramework

    FutureTrends

    Conclusion

    42

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    Policyandregulatoryframework

    43

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    Regulatoryevolution

    44

    Source:KPMG

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    Policyandregulatoryframework

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    Department of Telecommunications( DoT): Set up in 1989 with administrative and financial powers to deal with various

    aspects of Telecommunications.

    Responsible for policy formulation, licensing, wireless spectrum

    management, administrative monitoring of PSUs, research and development

    and standardization/validation of equipment etc

    Telecom Regulatory Authority of India (TRAI)

    Established in1997 to provide a fair and transparent policy environment

    which promotes a level playing field and facilitates fair competition.

    The directions, orders and regulations issued cover a wide range of subjectsincluding tariff, interconnection and quality of service as well as governance

    of the Authority.

    Telecom Disputes Settlement and Appellate Tribunal(TDSAT)

    To adjudicate disputes and dispose of appeals with a view to protect the

    interests of service providers and consumers of the telecom sector and to

    promote and ensure orderly growth of the telecom sector

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    Policyandregulatoryframework

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    National Telecom Policy 1999 (NTP 99): The key objectives include

    Telecommunication for all and telecommunication within the reach of all

    Achieving universal service across all villages,

    Global standards in service quality,

    Indias emergence as a major manufacturing base and a major exporter of

    telecom equipment, and

    The protection of the countrys security interests.

    Unified Access Licensing Regime (UALR)

    Established in 2003, eliminated the need for separate licenses for differentservices.

    This regime allowed players to offer both mobile and fixedline services under

    a single license after paying an additional entry fee

    Universal Service Obligations (USO) Aimed at widening the reach of telephony services in rural India.

    This system was put in place to bridge the gap between urban and rural tele

    density, which is currently more than 100 per cent.

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    Agenda

    GlobalOverview

    Technology

    AdvantageIndia Indiantelecomsectoranalysis

    MarketSegmentsinIndia

    LatestDevelopments

    PolicyandRegulatoryFramework

    BhartiAirtel

    FutureTrends

    Conclusion

    47

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    FutureofIndianTelecom

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    RuralPenetration

    Pricewars

    ShiftfromVoicetoData

    MobileCommerce

    SpectrumManagement

    3Gand4G

    MNP

    Broadbandevolution

    MergersandAcquisitions

    RegulatoryReforms

    Convergence

    MobileCloudComputing

    d

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    Agenda

    GlobalOverview

    Technology

    AdvantageIndia Indiantelecomsectoranalysis

    MarketSegmentsinIndia

    LatestDevelopments PolicyandRegulatoryFramework

    BhartiAirtel

    FutureTrends

    Conclusion

    49

    l i

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    Conclusion

    50

    A concentrated attempt to replicate the successes achieved in

    urban areas to the newer markets of rural India

    Broadband connectivity is expected to improve the socio

    economic conditions of the lower penetrated area

    Telecom has boosted economy through inclusive growth

    Mobile VAS with relevant content

    Proactive regulatory environment

    Role of telecom in the next spiral of growth

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    Thank

    You!