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IBE Textbook Exchange Market

Evaluation IBE

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Table of Contents

Presentation Home Page

What is IBE

Business Model

External Evaluation

JCU Internal Evaluation

Financial Information

What is IBE?

International Book Exchange is an online platform for students abroad to buy and sell

textbooks.

IBEHome

Business Model

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3,000 USD initial investment

Non Profit, Free acount sign up

Beta version to cater to all JCU Students

Collaboration with Univeristy to ensure safety

External Analysis

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Other online textbook resellers only cater to universities and students within the United States

There is no system currently in place for international students to buy and sell textbooks within their universities

Considering this niche market and lack of competition there is room for high growth.

Reseller US Services International ShippingChegg + -

eCampus + +

$60 Per Shipment1 $6 Per Item

BookByte + -

Student Book Traders + -

Textbook Recyling + -

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Internal Analysis

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Number of Textbooks Listed by Date

Dates (August 13th- September 20th 2014)

Num

ber o

f Tex

tboo

ks

This chart shows the number of textbooks listed per day on the ‘JCU Undergrad’ website. Most students

search for and sell textbooks between August 31 and September 4. In one day, on September 1, 223 textbooks listings

were posted.

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Internal Analysis

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Average Number of Textbooks Sold per Post

Number of Textbooks

Post

Num

ber

This chart show that most students are either looking for or selling 1 to 3 textbooks on average. However, there is a substantial number of posts listing 5 to 9 books. This means that most students are listing one

book or simply looking for/selling one book for each class (typically 4 to 5).

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Financial InformationStartup Costs

Domain Name 12.00/yr

Web Development $ 10,000

Marketing 1,000/yr

Establising a domain name is inexpensive, and marketing is only a

fraction of cost for funds to reach other international universities. Web development is the costliest part of

starting this business because forming a website including accounts,

databases, chats and other features will take substantial Web

development.