IBM Campaign Health Check IBM Watson Customer Engagement Watson Marketing

OVERVIEW

Do you feel you’re getting the most out of your IBM

Campaign software implementation? Are there pain

points in your day-to-day system usage but don’t know

why the system behaves in that manner? Do you feel

that the platform is not as reliable as you would expect?

Or perhaps you simply feel you are missing a trick!

Purple Square Consulting’s ‘IBM Campaign Health

Check’ service offering is a focussed full platform

review, designed to help you understand if you are

getting the best from your IBM Campaign deployment.

We work in collaboration with your IT and marketing

teams to validate the Campaign infrastructure,

technical configuration and business usage to ensure

the solution continues to deliver to your specific

deployment and operational needs.

SERVICE OFFERING

Our extensive experience delivering IBM Marketing

solutions has enabled us to define a focussed, time

limited review to give you confidence in the solution.

Over a two-week period, we gain an understanding of

your implementation and how it’s used. This enables us

to identify common areas of business risk, whilst

allowing us to define quick wins and long term strategic

recommendations that will enhance your capabilities.

We focus on both system architecture elements and

user experience to ensure that all aspects of your

customer marketing technology is being leveraged at

its most optimal level.

BENEFITS

The “IBM Campaign Health Check” will identify, and

report, any gaps or areas of exposure in your IBM

Campaign environment.

You can use this information to quickly move to resolve

a number of potential points of concern, which could

include;

• Hardware/Infrastructure sizing issues

• Application performance and stability

• IBM full supported

• User’s learning needs

• Improvements to Flowchart execution times

• Increased flexibility and reusability

Whether you are considering embarking on version

upgrades, new marketing programs or simply want to

validate that the current solution design is fit for

purpose, the best place to start is by taking the pulse

of your current deployment, to help you determine the

best options going forward.

INFRASTRUCTURE REVIEW

Reviews the hardware platform, software versions,

and database environments that IBM Campaign is

deployed on. It focusses on:

� Architecture/Hardware/Network configuration

� System Latency (component location

options)

� Database configuration (table sizes, indexing

etc)

� Database usage (Contact / Response / Offer

History)

� Application Security Configuration

� Reporting used (which reports, regularity etc)

� General housekeeping undertaken

This stage identifies areas of the IBM Campaign

technical infrastructure that can limit the flexibility and

effectiveness of your IBM Campaign delivery.

USER EXPERIENCE

The IBM Campaign platform is incredibly flexible,

therefore the way in which your users operate can

impact the effectiveness of the solution. This portion

of the review focusses on common user activities to

determine whether there are more efficient ways of

operating, including;

� Campaign briefing process

� Campaign execution process

� Campaign best practice

� Reusability of assets

� Knowledge gaps and training needs

� Errors & issues experienced

� Automation / scheduler review.

Upon completion we have a robust understanding of

your user experience and capabilities, and what

needs to happen to take them to the next level,

PLAYBACK & RECOMMENDATIONS

The core scope of the IBM Campaign Health Check

will gather the technical setup, application

configuration and user capabilities, however we keep

the scope flexible enough to allow us to deep-dive on

real pain points that have most impact on your users.

Whilst the following are common recommendations,

each activity will identify the elements that will give

you most benefit.

� Advanced Techniques Training or Coaching

� Organizational process recommendations

� Application patches and fix packs

� Major version upgrades

� Configuration improvements

� Disaster Recovery and System Redundancy

� Additional IBM modules

OUR IBM CAMPAIGN HEALTH CHECK SERVICES

Want to learn more about Purple Square Consulting?

Call a local office or email us at info@purplesquareconsulting.com to arrange to meet a member of our team and find out how we can help.

Check us out online at www.purplesquareconsulting.com and don’t forget to follow us on Twitter @PurpleSqConsult.

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