242
V 9 R 1.2 2015 j 9 B IBM Campaign C'8O

IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

  • Upload
    others

  • View
    20

  • Download
    0

Embed Size (px)

Citation preview

Page 1: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

V 9 R 1.22015 j 9 B

IBM Campaign C'8O

���

Page 2: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

"b

Z9C>E"0d'VDz70,kHDAZ 2333D:yw;PDE"#

Kf>JCZ IBM Campaign V9.1.2 T0yPsx"PfM^)f,1=ZBf>PmPyw*9#

© Copyright IBM Corporation 1998, 2015.

Page 3: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

?<

Z 1 B IBM Campaign Ev . . . . . . 1IBM Campaign En . . . . . . . . . . . . 19C IBM Campaign &zcDHvu~ . . . . . 3IBM Campaign kE . . . . . . . . . . . . 3zDC'{M\k . . . . . . . . . . . . 4zDG+MmI( . . . . . . . . . . . . 4Campaign PD2+6p . . . . . . . . . . 4G<= IBM EMM . . . . . . . . . . . 4hC*<3f . . . . . . . . . . . . . 5

IBM Campaign D58O . . . . . . . . . . 5

Z 2 B IBM Campaign kd{ IBM z7

/I . . . . . . . . . . . . . . . . 9eMessage L7k IBM Campaign /IEv . . . . 9ZP!*zn/P9C IBM Digital Analytics }]Dri . . . . . . . . . . . . . . . . . 10IBM SPSS Modeler Advantage Marketing Edition kIBM Campaign /IEv . . . . . . . . . . 11IBM Marketing Operations k IBM Campaign /IEv . . . . . . . . . . . . . . . . . 11XZI*zn/ . . . . . . . . . . . . 12/I Marketing Operations-Campaign 53PDL7\m . . . . . . . . . . . . . . . . 12

IBM Opportunity Detect k Campaign /IEv . . 13IBM Silverpop Engage k IBM Campaign /IEv 13

Z 3 B *zn/\m . . . . . . . . 154(*zn/D<8$w . . . . . . . . . . 15>}:`~@#t*zn/ . . . . . . . . . 16CJ*zn/ . . . . . . . . . . . . . . 184(*zn/ . . . . . . . . . . . . . . 19`-*zn/ . . . . . . . . . . . . . . 19ZD~PPi/*zn/ . . . . . . . . . . 20r!*zn/ . . . . . . . . . . . . . . 21>}*zn/ . . . . . . . . . . . . . . 21gN9CXFi4b?*zn/a{ . . . . . . 22+XF%*k?j%*`X* . . . . . . . 22

S4SDI*zn//@= Marketing Operations n? . . . . . . . . . . . . . . . . . 22

Z 4 B wL<\m . . . . . . . . . 25wL<$wxEv . . . . . . . . . . . . 25w{wL<b[ . . . . . . . . . . . . . 274(wL< . . . . . . . . . . . . . . 27wL<hF"bBn . . . . . . . . . . 28

TwL<mS"M . . . . . . . . . . . . 29wL<DbTKP . . . . . . . . . . . . 31bTwL< . . . . . . . . . . . . . 31bTwL<V' . . . . . . . . . . . . 31

wL<i$ . . . . . . . . . . . . . . 32

i$wL< . . . . . . . . . . . . . 32KPwL< . . . . . . . . . . . . . . 32KPwL< . . . . . . . . . . . . . 33KPwL<V' . . . . . . . . . . . . 33]#wL<KP . . . . . . . . . . . . 33#9wL<KP . . . . . . . . . . . . 34LxKPQ#9DwL< . . . . . . . . . 34LxKPQ]#DwL< . . . . . . . . . 34TKP1msxPJOoO . . . . . . . . 35

4FwL< . . . . . . . . . . . . . . 35`-wL< . . . . . . . . . . . . . . 35r*wL<TxP`- . . . . . . . . . . 36`-wL<DtT . . . . . . . . . . . 36

T;A#=i4wL< . . . . . . . . . . . 36"Ei4=vwL< . . . . . . . . . . . 37sDwL< . . . . . . . . . . . . . . 37>}wL< . . . . . . . . . . . . . . 38r!wL< . . . . . . . . . . . . . . 398(wL<U>D~D#f;C . . . . . . . . 39VvwL<!qDJ? . . . . . . . . . . . 39T>wL<PyP%*D`XE"(“%*Pm”(f) . . . . . . . . . . . . . . . . 40T%*D;vXwxPE*Vv(“%*d?E*Vv”(f) . . . . . . . . . . . . . . 40,1T3v%*D=vXwxPE*Vv(“%*d?;fm”(f) . . . . . . . . . . . . 41T>%*DZ](“%*Z]”(f) . . . . . 42ZBNwLPVv%*Y<<(“%*Y<<”(f) . . . . . . . . . . . . . . . . 43r!r<vwL<%*(f . . . . . . . . 45

Z 5 B wLdC . . . . . . . . . . 47wLEv . . . . . . . . . . . . . . . 47Campaign wLPm . . . . . . . . . . . . 47wL`M . . . . . . . . . . . . . . . 49}]&mwL . . . . . . . . . . . . . 49KPwL . . . . . . . . . . . . . . 49E/wL . . . . . . . . . . . . . . 50

wLD}]4 . . . . . . . . . . . . . . 50ZwL<P`-wLr . . . . . . . . . . . 51+wLmS=wL< . . . . . . . . . . 527(wLD4, . . . . . . . . . . . . 53,SwL<PDwL . . . . . . . . . . 53|D,S_Db[ . . . . . . . . . . . 54>}=vwL.dD,S . . . . . . . . . 55ZwL<Z4FwL . . . . . . . . . . 55ZwL<.d4FwL . . . . . . . . . . 56ZwL<PF/wL . . . . . . . . . . 56SwL<P>}wL . . . . . . . . . . 57KPrbTwL . . . . . . . . . . . . 57

“!q”wL. . . . . . . . . . . . . . . 58

© Copyright IBM Corp. 1998, 2015 iii

Page 4: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

!q*5KPm . . . . . . . . . . . . 58Z*zn/P+ IBM Digital Analytics 8VP!h*?j . . . . . . . . . . . . . . . 60

“O"”wL. . . . . . . . . . . . . . . 62O"M{9*5K . . . . . . . . . . . 62

“8VP!”wL . . . . . . . . . . . . . 638VP!<GBn . . . . . . . . . . . 644VN8V}] . . . . . . . . . . . . 659Ci/8V}] . . . . . . . . . . . 68

“y>”wL. . . . . . . . . . . . . . . 69+*5K.V*y>i . . . . . . . . . . 69XZy>s!Fcw . . . . . . . . . . 71

“\Z”wL. . . . . . . . . . . . . . . 72\Z6p . . . . . . . . . . . . . . 73R%X5 . . . . . . . . . . . . . . 74N1P;\Z6p . . . . . . . . . . . 74>}:“\Z”wL . . . . . . . . . . . 74>}:}KG< . . . . . . . . . . . . 75P;M}K\Z6p . . . . . . . . . . 75

“i!”wL. . . . . . . . . . . . . . . 82>}:i!;W}] . . . . . . . . . . 83S eMessage G<3fi!}]DHvu~ . . . 83i!}]DS/TxPx;=D&mMYw . . . 83

“lU”wL. . . . . . . . . . . . . . . 87zI}]DlUT<v=mrD~ . . . . . . 87

“F.”wL. . . . . . . . . . . . . . . 89IBM Campaign “F.”wLk IBM EMMScheduler .dDnp . . . . . . . . . . 90k>%"wMv>%"w . . . . . . . . . 90ZKPwL<PF.wL . . . . . . . . . 91

“`,}]/”wL . . . . . . . . . . . . 924(tTD`,}]/ . . . . . . . . . . 93

“4(8VP!”wL. . . . . . . . . . . . 944(8VP!TZ`v*zn/P+V9C . . . 94+=TT8VP!k*zn/`X* . . . . . 96

“J~Pm”wL . . . . . . . . . . . . . 96dC*5wL(“J~Pm”r“tPPm”) . . . 96

“tPPm”wL . . . . . . . . . . . . . 101“zY”wL . . . . . . . . . . . . . . 101zY*5z7G< . . . . . . . . . . . 102

“l&”wL . . . . . . . . . . . . . . 104|Bl&z7G< . . . . . . . . . . . 104

TVNxPE*VvT$@C'}]PD5 . . . . 106"BE*VvF} . . . . . . . . . . . 107^FE*VvDdk . . . . . . . . . . 107;JmE*Vv . . . . . . . . . . . . 108|DE*Vv8VP!Dns}? . . . . . . 1084*}]`MTVN5xPE*Vv . . . . . 109+E*D~`peki/ . . . . . . . . . 109r!E*D~}] . . . . . . . . . . . 110<vE*Vv}] . . . . . . . . . . . 110

x}wLdvPDX4j6 . . . . . . . . . 110

Z 6 B 9Ci/4!q}] . . . . . 1139C“8r"%w”44(i/ . . . . . . . . 1139CD>9(w44(i/ . . . . . . . . . 114

9C+=ozLr44(i/ . . . . . . . . 1154(-< SQL i/ . . . . . . . . . . . 116JCZ SQL i/D<r . . . . . . . . . 116Hive i/oT;BT . . . . . . . . . . 1178(0&mrs&m SQL od . . . . . . 117Z-< SQL i/P9C TempTable MOutputTempTable jG . . . . . . . . . 118Z-< SQL i/P}Ci!m . . . . . . 119Z Campaign wLPgNTi/s5 . . . . . 120

Z 7 B L7\m . . . . . . . . . . 121L7tT . . . . . . . . . . . . . . . 121L7f> . . . . . . . . . . . . . . . 122L7#e . . . . . . . . . . . . . . . 122&m . . . . . . . . . . . . . . . . 1234(L7 . . . . . . . . . . . . . . . 123`-L7 . . . . . . . . . . . . . . . 125d{ IBM EMM z7PD}VJz . . . . . . 125i4M`-Q4SA Campaign L7D eMessageJz . . . . . . . . . . . . . . . 125Z Campaign L7P9C Marketing OperationsJzDri . . . . . . . . . . . . . 126

+L7Vd=wL<PD%* . . . . . . . . 129+`XL7k*zn/`X* . . . . . . . . 129L7D`Xz7 . . . . . . . . . . . . . 130+`Xz7VdxL7 . . . . . . . . . 130|DL7D`Xz7DPm . . . . . . . . 131

4FL7 . . . . . . . . . . . . . . . 131S“L7”3f4FL7 . . . . . . . . . 132SL7D“**”3f4FL7 . . . . . . . 132

+L7Vi . . . . . . . . . . . . . . 1329CtT . . . . . . . . . . . . . . 133CD~P+L7Vi . . . . . . . . . . 133

F/L7rL7Pm . . . . . . . . . . . 133}KL7rL7Pm . . . . . . . . . . . 133>}L7rL7Pm . . . . . . . . . . . 134>}L7rL7Pm . . . . . . . . . . 135

QwL7 . . . . . . . . . . . . . . . 1359C_6QwQwL7 . . . . . . . . . 135

VvL7 . . . . . . . . . . . . . . . 136L7Pm . . . . . . . . . . . . . . . 136G\L7Pm . . . . . . . . . . . . 1372,L7Pm . . . . . . . . . . . . 1372+TML7Pm . . . . . . . . . . . 1374(2,L7Pm . . . . . . . . . . . 1384(G\L7Pm . . . . . . . . . . . 138`-L7Pm . . . . . . . . . . . . 139gN}KL7Pm . . . . . . . . . . . 139+L7PmVd=%* . . . . . . . . . 139

Z 8 B ?j%* \m. . . . . . . . 141ZwL<PzI%* . . . . . . . . . . . 141^Fdv%*Ds! . . . . . . . . . . . 142Sdv%*q!dkDwL . . . . . . . . 142yZdk%*s!x^Fdv%*s! . . . . 143Smq!dkDwL . . . . . . . . . . 143

iv IBM Campaign C'8O V9.1.2

Page 5: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

&CbTKPdv%*s!^F . . . . . . 145|DG<!qDfzVS . . . . . . . . . 145

%*{FMzk . . . . . . . . . . . . . 146>}:%*X|{=8 . . . . . . . . . 146|D%*{F . . . . . . . . . . . . 148XC%*{F . . . . . . . . . . . . 149|D%*zk . . . . . . . . . . . . 150XZ4FM3y%*{Fkzk . . . . . . 150

?j%*gSmq . . . . . . . . . . . . 151\m?j%*gSmq . . . . . . . . . 152+wL<%*4SA TCS . . . . . . . . 158

Z 9 B *5z7G< . . . . . . . . 163*5z7G<M\Z6pEv . . . . . . . . 163gN|B*5z7G<m . . . . . . . . . . 164&mz7G< (UA_Treatment) . . . . . . . 164y>*5z7G< (UA_ContactHistory) . . . . 165j8*5z7G< (UA_DtlContactHist) . . . . 167L7z7G< . . . . . . . . . . . . 167

(}4PzzKP4|B*5z7G< . . . . . 167“KPz7G<!n”!0 . . . . . . . . . 167

**5U>G<8(}]bm . . . . . . . . 168**5U>G<8(dvD~ . . . . . . . . 168{94k*5z7G< . . . . . . . . . . 169e}*5z7G<Ml&z7G< . . . . . . . 170

Z 10 B *zn/l&zY . . . . . . 173gNzYT*zn/vvDl& . . . . . . . 1739C`vl&zYwL< . . . . . . . . . . 1759C`?VDL7zkxPl&zY . . . . . . 176l&zYDUZ6' . . . . . . . . . . . 176XFDl&zY . . . . . . . . . . . . . 176vT/L7Dl&zY . . . . . . . . . . 177l&`M . . . . . . . . . . . . . . . 177l&`p . . . . . . . . . . . . . . . 1781Sl& . . . . . . . . . . . . . . 178FODl& . . . . . . . . . . . . . 179

it=( . . . . . . . . . . . . . . . 180nQ%d . . . . . . . . . . . . . . 181?V%d . . . . . . . . . . . . . . 181`X%d . . . . . . . . . . . . . . 181

Z 11 B f"DTs . . . . . . . . 183IzVN . . . . . . . . . . . . . . . 183IzVND|{^F . . . . . . . . . . 1834(IzVN . . . . . . . . . . . . 184SVPIzVN4(IzVN . . . . . . . 184y]j4(IzVN . . . . . . . . . . 185VCf"IzVN . . . . . . . . . . . 185f"IzVN . . . . . . . . . . . . 1879CM\mf"DIzVN . . . . . . . . 188

C'd? . . . . . . . . . . . . . . . 1884(C'd? . . . . . . . . . . . . 189

(Fj . . . . . . . . . . . . . . . . 1894((Fj . . . . . . . . . . . . . 1909C(FjD<r . . . . . . . . . . . 191

i/M`-(Fj . . . . . . . . . . . 193#e . . . . . . . . . . . . . . . . 193+#e4F=#eb . . . . . . . . . . 194S#eb3y#e . . . . . . . . . . . 194i/M`-#e . . . . . . . . . . . . 194

f"Dm?< . . . . . . . . . . . . . 195CJf"Dm?< . . . . . . . . . . . 195`-m?< . . . . . . . . . . . . . 195>}m?< . . . . . . . . . . . . . 196

Z 12 B a0wL< . . . . . . . . 197a0Ev . . . . . . . . . . . . . . . 1974(a0 . . . . . . . . . . . . . . . 197+wL<mSAa0 . . . . . . . . . . . 198`-a0wL< . . . . . . . . . . . . . 198ZD~PPi/a0 . . . . . . . . . . . 199F/a0 . . . . . . . . . . . . . . . 199i4a0 . . . . . . . . . . . . . . . 200`-a0 . . . . . . . . . . . . . . . 200>}a0 . . . . . . . . . . . . . . . 201XZ=TT8VP! . . . . . . . . . . . 201DF=TT8VP!DT\ . . . . . . . . 2014(=TT8VP!DHvu~ . . . . . . 2024(=TT8VP! . . . . . . . . . . 202i4=TT8VP! . . . . . . . . . . 203`-=TT8VP!D**j8E" . . . . . 204`-=TT8VP!D4wL< . . . . . . 204KP=TT8VP! . . . . . . . . . . 204i/=TT8VP! . . . . . . . . . . 205>}=TT8VP! . . . . . . . . . . 207

XZ+V\FM+V\F8VP! . . . . . . . 208&C+V\F . . . . . . . . . . . . 208{C+V\F . . . . . . . . . . . . 209

XZ,HcNa9 . . . . . . . . . . . . 209>}:,HcNa9 . . . . . . . . . . 2104(,HcNa9 . . . . . . . . . . . 210|B,HcNa9 . . . . . . . . . . . 2110kf"D,HcNa9 . . . . . . . . . 211

XZ`,}]/ . . . . . . . . . . . . . 212

Z 13 B IBM Campaign (fEv . . 215ZwL<*"Zd9C(f . . . . . . . . . 2159C(f4Vv*zn/ML7 . . . . . . . 216IBM Campaign (fPm . . . . . . . . . . 217IBM Campaign D('(f . . . . . . . . . 220Campaign D IBM Cognos (m portlet . . . . . 222Campaign Pm portlet. . . . . . . . . . . 222(}gSJ~"M(f . . . . . . . . . . 223XBKP(f . . . . . . . . . . . . . 223

=< A. IBM Campaign Ts{PDXbV{ . . . . . . . . . . . . . . 225;'VXbV{ . . . . . . . . . . . . . 225;xPNN|{^FDTs . . . . . . . . . 226_PX(|{^FDTs . . . . . . . . . . 226

?< v

Page 6: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

=< B. b0wL<D~TxPJOoO 227CZb0wL<}]D!n . . . . . . . . . 228

*5 IBM <u'V . . . . . . . . . 231

yw . . . . . . . . . . . . . . . 233Lj . . . . . . . . . . . . . . . . 234

~=_TM9Cun"bBn . . . . . . . . 235

vi IBM Campaign C'8O V9.1.2

Page 7: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 1 B IBM Campaign Ev

IBM® Campaign G;vyZ Web Dbv=8,9z\;hF"KPMVv1zn/#

(#,P!*z(1(}TB==49C Campaign:

v \m14Pu<NqMU#Nq,}gw{dChC"3d}]bmT0(e(F

tTkL7Fv#e#

v C'4(MKP1zn/#

*4PP!*zn/,kWHkT?j\Z(eL7#;s,9(wL<,CwL<

a)*zn/_-D1[m>#9(wL<D?Vf0=+L7k?j\Z`X*#

*hF*zn/,zIT9C`v4(|(X5}]bM=fD~)PD}]#}

g,zITS}]bP!q*5}],+C}]k=fD~PDM'}]O",;s

{9"8VC}]"TC}]!y#*KCJM&m}],IBM Campaign 'V9C-

< SQL"jM/}#+G,z;h*Kb SQL 4I9C Campaign#

9(wL<"+L7Vdxwv8VP!.s,zITKPCwL<TzI*5KP

m#*XFP!*zn/D1d2E,zITF.9;,D*zn/Z;,D1dK

P#

Z*zn/Zd,+f"*5z7G<Ml&z7G<#Campaign 9CKz7G<4z

YMVv*zn/a{,TczITp=E/*zn/#

IBM Campaign I;vsK~qw";v Web &CLr~qwT0 IBM Marketing Plat-

form ya)D2+"O$MZ(iI#

":IBM Marketing Platform * Campaign Md{&CLrT0k2+TMdC`XD

&\?~a)K;v+2CJcMC'gf#

IBM Campaign EnP8vy>EnIozzKbgN9C IBM Campaign 44(M\mP!*zn/#

*zn/

?;v*z*zn/I5q?j"X(ZP!*zF.D2,(eDF.T0*zn

/P'4,DUZ6'xP(e#}g,zIT4(#t*zn/TrI\(}w'

x'%DM';6L7#

wL<

?;vP!*zn/<I;vr`vwL<iI#}g,P!*zn/I\ICZr

y!M'a)L7DwL<T0CZzYTb)L7Dl&Dm;vwL<iI,T

xP(fMVv#

© Copyright IBM Corp. 1998, 2015 1

Page 8: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

?;vwL<<{C;vr`v}]4#}]4|,XZM'"1ZM'rz7DE

",TCZP!*zn/#}g,wL<ITS;v}]bP-!*5KU{MX

7,"Sm;v4-!!qTKvE"#

wL<TP!*z}]4P;5PDYw#*(eb)Yw,zIT9CF*“wL”

D9(i,zIT,S"dCb)wL#b)wL9IwL<#

*K5V*zn/,z+KPwL<#zITV/KP"(}wHLrr_l&3)

(eD%"w4KP?;vwL<#

Interact DmIC'IT9C IBM Campaign 4KP!vZB~D"zD51“;%wL

<”#PX;%wL<D|`E",kND6Interact C'8O7#

wL

?;vwL<<IQdCr,SDwLrwLr9I,TZ*zn/ra0P4PX

(DNq#}g,“!q”wLIT!q*Tdw*?jDM',“O"”wLITiO=

v;,D\Zi#

zITdC",S?;vwL<PDwLT5VX(DP!*z?j#}g,wL<

ITI;)wLiI,b)wL!q1J*zn/D{OJqDSU=,rSU=V

dwVL7,;szIJ~"MPm#m;vwL<ITzY*zn/Dl&_,T

czITFc6JUfJ#

a0

a0a)K;V4(VCD+V}]$~TZyP*zn/P9CD==#?;va

0<AY|,;vwL<#KPa0wL<I9a0Da{(}]$~)Z+V6'

ZICZyP*zn/#

a0wL<D;VdMC(GC44(“=TT8VP!”,=TT8VP!GICZ

`v*zn/PD8VP!#}g,zIT4(!qTSkrKvD=TT8VP

!,;sZwVP!*zn/P9CG)8VP!#

L7

L7m>%v*z{",ITCwV==;6K{"#L7IT4C:

v Z;,D*zn/P

v Z;,D1dc

v kT;,K1i(%*)

v (}|DL7N}/tTxw*;,D“f>”

zIT9CdP;v*5wL(}g“J~Pm”r“tPPm”)+L7VdxwL<P

D?j%*#zIT(}6qSUL7DM'T0l&DM'D`X}]4zY*z

n/a{#

%*

%*G4T}]bDj6(}g,M'r1ZM'j6)DPm#zIT(}dCM

KPwL<PD}]&mwL44(%*#}g,“!q”wLITzIIjdZ 25 M

34 .dDPTiIDdv%*#

2 IBM Campaign C'8O V9.1.2

Page 9: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

dv%*ITCw,;wL<Pd{wLDdk#}g,=v“!q”wLITS;,

D}]4P!qM'#;s,BND“O"”wLITiOa{#

QVdPL7D%*F*“?j%*”#?j%*GI\Z6p(eD;i`FvK

(}g,vKM'rR%J')#

}g,IT*_[5M'"+.xO:oDM'"<1'6DJ'"crZSUgS

J~5(DM'r_R5DX7M4(%*#IT4;,D==&mz4(D?v%

*,(};,D~@SU;,DL7r+%L7#

|,PJqSUL7+G*KVvxSL7SUPE}Dj6D%*F*“XF%*

”#Z IBM Campaign P,XF<UG]RXF#

9C IBM Campaign &zcDHvu~Z*<9C IBM Campaign .0,k7OzD73zcBPhs#

v *KDFC'ei,k9CAY 21″ A;#

v *KDFC'ei,k+A;VfJhC* 1600 x 900#OMDVfJa<B3)E

"^(}7T>#g{z9COMDVfJ,kns//@w0ZTi4|`Z

]#

v sjnJOZC'gfPxP<=#

v k;*9C/@wX~xP/@#}g,k\b9C“sK”M“0x”4%#xG9

CC'gfPDX~#

v g{M'KzwO20K/v0Zh9Lr(cfh9Lr),G4 IBM Cam-

paign I\^(}#$w#*KqCnQa{,kZKP IBM Campaign 1{C/v

0Zh9Lr#

v k7#<u73zcnM53*sM\'VD=(#*

v Xk9C}7D/@wMf>#*

v kZ}6r&CNN^)|.se}/@w:f#KYw;h4P;N,4,Z&

CLr|B.s4P#

v g{+ Internet Explorer (IE) k IBM Campaign rNN9C Campaign wL<

(eMessage"Contact Optimization"Interact M Distributed Marketing)D#edO9

C:*`NG<Ti4"ET>DE",kr* IE "G<= IBM EMM#;s,Z

IE K%8P!qD~ > B(a0#ZBD IE /@w0ZP,T,;C'rd{C

'm]G<= IBM EMM#

*c:k;*9CNNd{=(4r*`va0#}g,;*r*BD!n(;;

*S*<K%r@f<jr*m;v/@wa0;2;*9C IE PDD~ > B(0Z#b)=(I\a<B&CLrPT>RkE"#

*PXCGE8>DnDj8E",kND6IBM Enterprise Marketing Management

(EMM) (iDm~73MnM53*s7#

IBM Campaign kEZ Campaign PjIPbeD$w.0,h*HxP;)u<dC#Xk3d}]bm,

I\h*4(ng8VP!",Hr`,}]/.`D}]Ts,RXkf.MhF

%v*zn/#

Z 1 B IBM Campaign Ev 3

Page 10: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

(#,GZ IBM KJDozB4jIb)Nq#ZjIu<$w.s,zITT:h

FMKPd{*zn/,2ITy]h*4E/")9M9(u<*zn/#

PXu<MxPPdCk\mDE",kND6Campaign 208O7M6Campaign \

m18O7#

zDC'{M\k

*CJ Campaign,zXk_PZ Marketing Platform P*z4(DC'{M\kiO,

R9;Z(CJ Campaign#

g{z;PP'C'{M\k,k*553\m1#

zDG+MmI(Campaign PzDC'{k;vr`vG+(}g,sD_"hF_M\m_)X*#\

m1(eX(Zsi/DG+#zDG+7(zITZ Campaign P4PD&\#si

/5)DTs6p2+T7(zGqITTX(Ts4Pb)&\#g{zh*CJ

zDmI(;JmDTsr4PzDmI(;JmDNq,k*553\m1#

Campaign PD2+6pZ Campaign P,2+hCXFzT&\DCJ(T0zIT9CDTs#

Campaign PD2+TZ=v6pP'#

v &\ - yZzytDG+,7(zITTTs`M4PDYw#zDi/aZ5V1

(eb)G+#?;vG+<_Pkd`X*D;imI(,b)mI(7(tZ

CG+DC'IT4PDYw#}g,g{zGVdKF*“\m1”DG+DC

',G4zI\_P3dM>}53mDmI(#g{zGVdKF*“sD_”D

G+DC',G4zI\;P3dM>}53mDmI(#

v Ts - (ezITTd4PyJmYwDTs`M#;T.,49zytDG+_P

`-*zn/D#fmI(,2IThC Campaign DTs6p2+T,T9z^(

CJX(D~PPD*zn/#}g,g{ztZ?E A,G4^[zD0\G+*

N,<;JmzCJtZ?E B DD~PDZ]#

G<= IBM EMMI9CK}L4G<= IBM EMM#

*<.0

h*BPwn#

v Z?x(xg),S,CZCJ IBM EMM ~qw#

v zDFczO20K\'VD/@w#

v 5PCZG< IBM EMM DC'{M\k#

v 5PZzDxgOCJ IBM EMM yhD URL#

URL *:

http://host.domain.com:port/unica

dP,

4 IBM Campaign C'8O V9.1.2

Page 11: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

host G20K Marketing Platform Dzw#

domain.com GwzyZDr#

port G Marketing Platform &CLr~qw}Zl}DKZE#

":TB}LYhz9C_P Marketing Platform D Admin CJ(DJ'G<#

}L

9CzD/@wCJ IBM EMM URL#

v g{ IBM EMM dC*k Windows Active Directory r Web CJXF=(/I,

"RzQG<C53,G4z+a4=1!Gme3f#bm>zQG<#

v g{z4=G<A;,k9C1!\m1>$4G<#Z%Vx73P,k9C

asm_admin "9C password w*\k#Z`Vx73P,k9C platform_admin "

9C password w*\k#

a>a*sz|D\k#zITdkVPD\k,+*Ka_2+T,z&C!q

BD\k#

v g{ IBM EMM dC*9C SSL,G4zZ;NG<153aa>zS\}V2+

$i#%wGS\$i#

g{G<I&,G4 IBM EMM aT>1!Gme3f#

a{

hzVdx Marketing Platform \m1J'D1!mI(,I9ChCK%BfP>D

!n4\mC'J'M2+#*T IBM EMM Gme4Pn_6pD\mNq,Xk

T platform_admin m]G<#

hC*<3f*<3fGZzG< IBM EMM 1yT>D3f#1!*<3fG1!Gme,+z

ITaI8(d{*<3f#

g{z;#{ZWNG< IBM EMM 1T>Gme3f,G4IT!qdP;vQ2

0D IBM z7D3fw**<3f#

*+z}Zi4D3fhC*p<3,k!qhC > +103hC*w3#I)!q*

p<3D3fI?v IBM EMM z7MzZ IBM EMM PDmI(7(#

Zz}Zi4DNN3fO,g{tCK+103fhC*w3!n,G4IT+C

3fhC**<3f#

IBM Campaign D58OIBM Campaign *C'"\m1M*"K1a)KD5Moz#

m 1. t/MKP

Nq D5

KbB&\"Q*JbMV^T 6IBM Campaign"P5w7

Kb Campaign 53mDa9 6IBM Campaign 53mM}]Vd7

Z 1 B IBM Campaign Ev 5

Page 12: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

m 1. t/MKP (x)

Nq D5

20r}6 Campaign BPdP;v8O:

v 6IBM Campaign 208O7

v 6IBM Campaign }68O7

5V Campaign f=D IBM Cognos® (f 6IBM EMM (f20MdC8O7

m 2. dCM9C Campaign

Nq D5

v w{dCM2+hC

v *C'<8 Campaign

v KP5CLrM4P,$

v Kb/I

6IBM Campaign \m18O7

v 4(M?pP!*zn/

v Vv*zn/a{

6IBM Campaign C'8O7

a_wL<T\ 6IBM Campaign wE8O7

9C Campaign &\ 6JCZ IBM EMM D IBM jC'8O7

m 3. + Campaign kd{ IBM z7/I

Nq D5

k IBM eMessage /I 6IBM Campaign 20M}68O7:gNZ>X73P20M<8

eMessage i~#

6IBM eMessage t/M\m18O7:gN,SAP\{"+]J

4#

6IBM Campaign \m18O7:gNdCL7/I#

k IBM Digital Analytics /I 6IBM Campaign \m18O7:gNdC/I#

6IBM Campaign C'8O7:gNZP!*zn/P+ Web Vv

8VP!h*?j#

k IBM SPSS® Modeler Advantage Marketing Edi-

tion /I

6IBM Campaign M IBM SPSS Modeler Advantage Marketing Edi-

tion /I8O7

k IBM Marketing Operations /I 6IBM Marketing Operations M IBM Campaign /I8O7

k IBM Opportunity Detect /I 6IBM Campaign \m18O7:gNdC/I#

6IBM Opportunity Detect \m18O7M6IBM Opportunity Detect

C'8O7:gN\mM9Cz7#

k IBM Silverpop Engage /I 6IBM Campaign k IBM Silverpop Engage /I8O7

":I\a)KKmP4PvDd{/I#kND IBM Campaign Dz7$_M5CLr#mkND IBM Solution Engi-

neering n?#

m 4. Campaign D*"

Nq D5

9C REST API kND IBM Knowledge Center

6 IBM Campaign C'8O V9.1.2

Page 13: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

m 4. Campaign D*" (x)

Nq D5

9C SOAP API v 6IBM Campaign SOAP API 8O7

v devkits\CampaignServicesAPI PD JavaDoc

*" Java™ e~r|nPI4PD~TmST Cam-

paign Di$v 6IBM Campaign i$ PDK 8O7

v devkits\validation PD JavaDoc

m 5. q!oz

Nq 8>E"

9C IBM Knowledge Center *A http://www.ibm.com/support/knowledgecenter/SSCVKV/

product_welcome_kc_campaign.dita

r**zoz 9C IBM Campaign &CLr1:

1. !qoz > K3DozTr*OBD`Xozwb#

2. %woz0ZPDT><=<jTT>j{oz#

q! PDF 9C IBM Campaign &CLr1:

v !qoz > z7D5TCJ Campaign PDF#

v !qoz > yP IBM EMM Suite D5TCJyPz7 PDF#

v Z20}LP,S IBM EMM 20Lr%w4S#

q!'V *A http://www.ibm.com/ "%w'VMBX,TCJ IBM 'VE'

x>#

Z 1 B IBM Campaign Ev 7

Page 14: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

8 IBM Campaign C'8O V9.1.2

Page 15: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 2 B IBM Campaign kd{ IBM z7/I

IBM Campaign !qTXktId{ IBM z7/I#

PX/I8>E",kND?v&CLrf=DD5T0Bfa0DNND5#

m 6. + Campaign kd{ IBM z7/I

Nq D5

k IBM eMessage /I 6IBM Campaign 20M}68O7:gNZ>X73P20M<8

eMessage i~#

6IBM eMessage t/M\m18O7:gN,SAP\{"+]J

4#

6IBM Campaign \m18O7:gNdCL7/I#

k IBM Digital Analytics /I 6IBM Campaign \m18O7:gNdC/I#

6IBM Campaign C'8O7:gNZP!*zn/P+ Web Vv

8VP!h*?j#

k IBM SPSS Modeler Advantage Marketing Edi-

tion /I

6IBM Campaign M IBM SPSS Modeler Advantage Marketing Edi-

tion /I8O7

k IBM Marketing Operations /I 6IBM Marketing Operations M IBM Campaign /I8O7

k IBM Opportunity Detect /I 6IBM Campaign \m18O7:gNdC/I#

6IBM Opportunity Detect \m18O7M6IBM Opportunity Detect

C'8O7:gN\mM9Cz7#

k IBM Silverpop Engage /I 6IBM Campaign k IBM Silverpop Engage /I8O7

":I\a)KKmP4PvDd{/I#kND IBM Campaign Dz7$_M5CLr#mkND IBM Solution Engi-

neering n?#

eMessage L7k IBM Campaign /IEvg{ Campaign \m1tCK eMessage L7/I,G4IT+ Campaign L7k

eMessage Jz`X*#

dCKL7/I1:

v g~@P!*zK1ITZ`v~@O4(M9C`,DP!*zL7,Tg~@

b?L7DP'T#}g,+gSJ~k1JxPHO#

v Campaign ('(fT>(}Q9CDyP~@DyP*5Krl&_D\M#zIT

(Fb)(fT4~@+E"xPV`c\#

v “*zn/j8L7l&V`c\”(faVvkL7`X*D eMessage 4Scw?#

K(faPvk3v*zn/`X*DyPL7T0?;v~@Dl&}?#

1dCKL7/I1,JCZ eMessage C'Dy>$wwLgB:

1. 9C Campaign U#4(L7tT"L7#eML7,+_PTB}biv:

v ;'VL7Pm,r*;\+;vL7k}VJz`X*#

© Copyright IBM Corp. 1998, 2015 9

Page 16: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v ;\Z eMessage L7tTP9C“IzVN”,r*z;\Z eMessage Pnd“

IzVN”#+G,g{z9+?jh*m;v~@OD3vL7,G4zIT

ZCL7O9C“IzVN”#

v IT9C#?54ndN}/L7tT#+G,;\+“IzVN”CZgSJ~

~@,"R;\|D?vU~KD5#

2. U#9C eMessage,+_P;v=SBn:Xk+ Campaign L7k eMessage Z

]bPD}VJz`X*#

3. +CJz0d`X*DL7mSAgSJ~(E#

4. g{*^DCL7,kZ Campaign Pr*CL7D“**”3f#%wCL7D“*

*”3f%?D4SA IBM eMessage }VJzTi4kCL7`XD eMessage J

zPm#+w3vJzTZ eMessage Z]bPr*CJz#

5. "MJ~#

U~Kr*CgSJ~,;s%wL74S#

eMessage SUl&"9CIdCD ETL xL4&mb)l&,Tcb)l&Z

Campaign }]bPax#

Campaign 4U Campaign \m1yF.D1ddt4li|BDL7M*5}]#

;s,L7M*5E"+I Campaign xP&m"FA`&D(fm#

6. U#9C eMessage (f#"R,9C“*zn/j8L7l&V`c\”(f4Vv

TzL7Dl&#

eMessage L7/I@5Z ETL xL4-w eMessage k Campaign .dDL7Ml&

E":

v *dC Campaign for eMessage L7/I,kND6Campaign \m18O7#

v *9C eMessage,kND6IBM eMessage C'8O7#

`XNq:

Z 1253D:i4M`-Q4SA Campaign L7D eMessage Jz;

ZP!*zn/P9C IBM Digital Analytics }]Drig{z_P IBM Digital Analytics,G4zITy]CJMi46pu~4(e8VP

!#g{+ IBM Digital Analytics k IBM Campaign /I,G4a9b)8VP!I

) Campaign ZwL<P9C#

;s,zIT9C Campaign +P!*zn/PDG)8VP!w*?j#K“*z8V

”&\a)T//==4+ IBM Digital Analytics }]{O=zD*zn/P#

:r"dC eMessage 0%wsVv$_D Campaign C'9IT{C IBM Digital

Analytics 8VP!#I!D%wsVv$_azYM'ZgSJ~rP\G<3PD%

wMsx/@ Web >c(Z,;CJra0P)T/@r:rDP*#Campaign hF

K1IT9CVv47(gN4(sx*zn/#

":eMessage h*;,D/I=h#kND eMessage f=DD5#

v Z6Campaign \m18O7P5wKgNdC/I#

10 IBM Campaign C'8O V9.1.2

Page 17: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v ZZ 603D:Z*zn/P+ IBM Digital Analytics 8VP!h*?j;P5wK

gNZ Campaign P9C IBM Digital Analytics (eD8VP!#

IBM SPSS Modeler Advantage Marketing Edition k IBM Campaign/IEv

1zZ/I73P9C IBM Campaign M IBM SPSS Modeler Advantage Marketing Edi-

tion 1,ITZ IBM Campaign wL<P4P(#M@VYw#

zZ IBM SPSS Modeler Advantage Marketing Edition P4(#M1,+zIITZ IBM

Campaign wL<P9CD(#w#wL<(e*zn/_-#;s,zIT9C;vr

`v#MT*zn/D?j\ZxP@V#zIT1SS IBM Campaign wL<CJ

IBM SPSS Modeler Advantage Marketing Edition,TcZhFP!*zn/D,1,z

9IT4("`-M!q#M#z9IThCwL<TT/xP#M|BMz?@

V#

IBM PredictiveInsight PD|D

g{z.09C} IBM PredictiveInsight,G4+^(Y9CID“(#”M“@V”wL

r#Z20 IBM Campaign V9.1.0 r|_f>.s,VPwL<PID“(#”M“@V

”wLr+;!{dC#

zXk9C IBM SPSS Modeler Advantage Marketing Edition r9C “SPSS (#”w

LrV/XB4($b#M#

":ID“(#”M“@V”wLr&Z;n/4,,"R;IKP#+G,|GI)i4

Tq!dCj8E"#

*S PredictiveInsight xP(F,zXkjIBPNq:

v >}“(#”wLrD5},"+|Gf;*“SPSS (#”wLr#

v >}“@V”wLrD5},"+|Gf;*“SPSS @V”wLr#

v XBdC9CID@VVNDBNwLr,T9CBD SPSS @VVN#

PX|`E",kND6IBM Campaign M IBM SPSS Modeler Advantage Marketing

Edition /I8O7#

IBM Marketing Operations k IBM Campaign /IEvCampaign ITk Marketing Operations /IT9Cd*zJ4\m&\44("f.

Msz*zn/#

Campaign k Marketing Operations /I1,H0Z@"D Campaign 73P4PDm

`Nq<Z Marketing Operations PjI#/Ib)z71,z+Z Marketing Opera-

tions P4PTB Campaign Nq#

v &m*zn/:

– 4(*zn/

– i4*zn/

– >}*zn/

Z 2 B IBM Campaign kd{ IBM z7/I 11

Page 18: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

– &m*zn/**j8E"

v &m?j%*gSmq

v +L7Vd=%*

v 8(XF%*

v 4(Mnd(F*zn/tT

v 4(Mnd(F%*XT

Z6Marketing Operations M Campaign /I8O7Phvb)Nq#

Z@"M/I73PD Campaign ZjITBNq:

v 4(wL<

v KPwL<

v T*zn//L7/%*Dj8Vv

v (f*zn/('(!vZ20D(f|)

g{9tCKL7/I,G4z+Z Marketing Operations P4PTBNq:

v hFL7

– (eL7tT

– 4(L7#e

v 4("sz""<"`-M}KL7

v +L7i/IL7PmML7D~P

XZI*zn/

I*zn/GtC Marketing Operations k Campaign .dD/I.0Z Campaign(r

Affinium Campaign 7.x)P4(D*zn/#Z/I73P,ITdC Campaign TC

JTB`MDI*zn/:

v ZtC/I.0Z@" Campaign(^[Z Campaign D10f>9GH0f>P)

P4(D*zn/#b)*zn/;\4S= Marketing Operations n?#

v Z Affinium Campaign 7.x P4(R4S= Affinium Plan 7.x n?D*zn/#y

Z=vz7PtT.dD}]3d,b)*zn/D&\Sb)z7D V7.x *<#

V;d#

49ZtC/I.s,2IT9C Campaign 4CJM&mb=V`MDI*zn/#

`XNq:

Z 223D:S4SDI*zn//@= Marketing Operations n?;

/I Marketing Operations-Campaign 53PDL7\mg{Q+ IBM Campaign 73k IBM Marketing Operations /I,G4zIT(}=

V==PD;V4&mL7#

v g{QdC53TcI Marketing Operations 4\mL7,G4zIT9CYwK%

PDL7!n#PXTK==4(L7DE",kND6IBM Marketing Operations M

IBM Campaign /I8O7#

12 IBM Campaign C'8O V9.1.2

Page 19: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v g{QdC53Tc(} Campaign 4\mL7,G4zIT9C*zn/K%PD

L7!n#

/J53\m1:Z53OdCKDvL7\m!n#

IBM Opportunity Detect k Campaign /IEv+ Opportunity Detect k Campaign /Is,ITZ Campaign wL<P9C Oppor-

tunity Detect yzIDM';W}]#

Opportunity Detect 9z\;ZM'}]PiR8(DM'P*M#=#zIT(e

Opportunity Detect y*iRD;WM#=,"8(zcb)u~1*4k}]bD}

]#

}g,IT+ Opportunity Detect dC*a)PX3vn/PDl#I:pnr;xD

}]#zI\#{Z8w*zn/P9CK}]47(?jM',T5V`}rl

t#

6IBM Campaign \m18O7TdC/IwKhv#PX Opportunity Detect D|`

j8E",kND6IBM Opportunity Detect C'8O7M6IBM Opportunity Detect \

m18O7#

IBM Silverpop Engage k IBM Campaign /IEvIBM Campaign k Engage D/IiOK Campaign PD+78V$_k IBM Engage

DyZFD?s{"+]&\#

(}K/I,zIT+ Campaign 8V}]M*5}]OX= Engage }]b"*5K

PmMX5m#;s,(} Engage {"+]$_,I9C Campaign PDE"w7X

(?j\Z"%@vT/?u{"T0(}gSJ~M SMS D>{"*510M'M

1ZM'#

1{"SU=l& Engage 1,zIT+*5}]MzY}]BXX Campaign,TXB

7(?j{"l&_,SxITZ{vM'CLP,$*5K#

K/IyZ;vE>|,zITBXKE>|"TdxPdC,TcZ Campaign k

Engage .d5V8V}]"*5}]MzY}]D2+"T//;;#ITS|nPK

P}]OXMBXE>,r(}+E>mS= Campaign wL<DdC4T/4P}]

;;#

IBM Campaign M Engage D/IE@#

Z 2 B IBM Campaign kd{ IBM z7/I 13

Page 20: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

电子邮件

因特网

下载

脚本上传

脚本

数据库

1. Z Campaign P,TP!*z}]

bxP8V,"+}]OX=

Engage#

2. Z Engage P,"M|,4T Cam-

paign D}]DgSJ~M SMS {

"#

3. 1M'l&1,Engage zYl&"

jGI)BX= Campaign D!(

}]#

4. Z Campaign P,+*5}]Mz

Y}]S Engage BX=zZ Cam-

paign #=P4(D(Fm#IT

9C Campaign Md{&CLr&

m4T Engage D}]#

14 IBM Campaign C'8O V9.1.2

Page 21: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 3 B *zn/\m

zIT4("i4"`-">}Mi/P!*zn/,T0TP!*zn/4P`F

Yw#?;v*zn/<I|D5q?j"F.Mz'UZ6'xP(e#*zn/

<UAY|,;vwL<,zITZCwL<P!qSU=MVdL7#

}g,zI\_P;vwL<,CwL<CZj6+SU;vr`vL7D1ZM'

DPm#KPwL<1,+zI;v*5KPm(}g,J~"MPm),"+E"

G<Z*5z7G<P#

dMD*zn/9_P%@DwL<,CwL<CZzYT*zn/vvDl&#Z

*zn/KP.s,4(r|Bl&wL<TG<MVvTL7vvDl&#

ZVvME/a{1,zITr*zn/mS|`wL<#|4SD*zn/I\I

`vwL<iIT\m`vL7w#

":g{Q+ Campaign k Marketing Operations /I,k9C Marketing Operations

PD*zn/n?4&m*zn/#g{+/ID53dCICJQPD*zn/,

G4zIT(}!q*zn/ > *zn/"%w*zn/n?D~P4r*QPD*zn/#QPD*zn/GZtC/I.0Z IBM Campaign P4(D*zn/#PX|

`E",kND Z 113D:IBM Marketing Operations k IBM Campaign /IEv;#

&m*zn/h*`&DmI(#PXmI(DE",kND6Campaign \m18

O7#

`XNq:

Z 193D:4(*zn/;

Z 193D:`-*zn/;

4(*zn/D<8$w

Z*<9C IBM Campaign 4(P!*zn/.0,h*H4P;)X*Du<Nq#

(#,b)u<NqPD;?V(}g,4(L7#e)I\m14jI#

dP;vnX*Du<NqG9M'Mz7D`XE"ICZ Campaign#*CJC'}

],Campaign h**@*9Cz}]4PDD)mrD~#*9zD}]I)Z Cam-

paign P9C,Xk+s+>D}]bmMD~3dA Campaign#\m1(#4PK=

h#\m194(L7#e"=TT8VP!Md{}]TsTZ*zn/P9C#

PX|`E",kND6Campaign \m18O7#

4(u<Ts"3dm.s,zIT*<4(P!*zn/#

(#,Z;=GZ=OrZ IBM Marketing Operations PhF*zn/,TczIT7

($wwL#w7*zn/?j,7(*a)DL7Fv,*|(rE}DM'T0

Gq9CXFi#ZKu<hF.s,zIT9C Campaign 44(P!*zn/T5

VzD?j#

© Copyright IBM Corp. 1998, 2015 15

Page 22: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

?;vP!*zn/<I;vr`vwL<iI#?;vwL<<TM'}]4P;

5PDYw#wL<I;%,SDwLriI,zdCb)wLrT4P*zn/y

hD5J}]!q"&mMl&zY#?;vwLr<4PX(DYw,}g!qM

'"8VM'"O"}]r_zIJ~PmrtPPm#(}ZwL<PdCM,S

wLr,zITv(*zn/D_-#

L74(ZwL<b?,"ZzZwL<PdC*5wLr(}g“J~Pm”r“tP

Pm”)1xPVd#9IT+L7Vd=?j%*gSmq (TCS) O,C?j%*g

Smqa)8VP!ML7D1[mq#

zIT9C Campaign 4(eL7#;s,4(;vwL<,ZdP!q**5DM'

r1ZM'"+L7Vdxy!M'r1ZM'"zI*5KPm#1M'l&1,

zIT9Cm;wL<4zY*zn/a{#

:>}:`~@#t*zn/;a)K>},5wgNhF=vwL<,9C`v~

@a)L7,Tc*9<Zt!M'D*zn/#

>}:`~@#t*zn/

K>}T>*P!*zn/xhFD=vwL<#

K#t*zn/9C`v~@rI\(}w'x'%DM';6L7#9CK=vw

L<:

v ;v*5wL<CZzI+rd"ML7(TZ?v8VP!9C;,~@)DM

'DPm#

v ;vl&wL<CZzYTL7Dl&"9l&}]ICZxP(fMVv#

*5wL<

K>}T>K;v#t*zn/*5wL<y>#KwL<!q?v[58VP!P

DOqM',"dv?v8VP!D;,~@D*5KPm#

16 IBM Campaign C'8O V9.1.2

Page 23: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

ZCwL<DZ;cP,9CK“!q”wL4!q“p(”8VP!M“Wp(”8VP!

PDM'T0Q!qKv*z5(DM'#

ZZ~cP,“O"”wLO"“p(”M'M“Wp(”M',"E}Q!qKvDM'#

;s,“8VP!”wL+yPOqM'4dV}VI;,[5c#

nU,+?vM'<Vd=Pm#_[5M'+dv=tPPm,TcT(}g0a

)L7DN=kd*5#PH[5M'+dv=J~Pm;b)M'+SU1JL

7#nM[5DM'+(}gSJ~SUL7#

l&wL<

,;v*zn/PDZ~vwL<zYItPPDMl&6q536qDT1JL7

"gSJ~L7Mg0L7Dl&#l&E"GZ Campaign &CLrb?xP`k#

}g,tPPDI\aZ}]br=fD~PG<l&#9l&E"ICZ Campaign

1,zDl&wL<ITfsi/}]#

TB>}T>K#t*zn/Dl&zY$wwL<#“l&”wLr@@D)l&S

*P',T0dgNi&Z*zn/rL7#+“l&”wLDdv4ktIl&z7

G<53m,ISdPCJ}]T9C Campaign ('M/{J(fxPVv#

Z 3 B *zn/\m 17

Page 24: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

CJ*zn/

y]zDmI(yJm4PDYw,CJP!*zn/TTdxPi4r`-#zC

J*zn/D==Py;,,_e!vZ Campaign Gqk Marketing Operations /I#

}L

1. !q*zn/ > *zn/Tr*“yP*zn/”3f#

“yP*zn/”3fODE"!vZz73DdC==#

2. 4PBPdP;nYw:

v TZ@"D Campaign 73:“yP*zn/”3faPvzAY_PACJ(D

yP*zn/T0*zn/D~P#%wNN*zn/D{FTr*C*zn

/#

v TZ/ID Marketing Operations-Campaign 73:%w*zn/n?D~PD4STCJZ Marketing Operations P4(D*zn/n?#(} Marketing

Operations 4(D*zn/<U(}*zn/n?xPCJ,}G|GGQPD*

zn/#

ICDn?!vZ Marketing Operations PhCD1!n?S<#g{h*,zI

TdCKS<4T>yP*zn/n?#

":;\>}"F/r4F*zn/n?D~P#

v TZQJmCJQP*zn/D/ID Marketing Operations-Campaign 73:“yP*zn/”3faT>QPD*zn/,b)*zn/GZ/IC73.0

xP4(D#%wNNQPD*zn/D{FTr*C*zn/#9IT9C*

zn/n?D~P4S4CJ(} Marketing Operations 4(D*zn/#

B;=v24

v PX*zn/n?DE",kND6IBM Marketing Operations M IBM Campaign /

I8O7#

v PXn?S<DE",kND6IBM Marketing Operations C'8O7#

v PXQPD*zn/DE",kNDZ 123D:XZI*zn/;#

v PXgNdC Campaign TJmCJQPD*zn/DE",kND}6D5#

18 IBM Campaign C'8O V9.1.2

Page 25: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

4(*zn/

q-b)8>E"44(*zn/#?;vP!*zn/<_P5q?j"X(ZP

!*zF.D2,(eDF.T0*zn/&ZP'4,DUZ6'#

XZKNq

":g{ Campaign k Marketing Operations /I,kSYw > n?K%4(*zn/#PX|`E",kND Marketing Operations D5#

}L

1. !q*zn/ > *zn/#

“yP*zn/”3f+T>10VxPDD~Pr*zn/#

2. %wmS*zn/<j #

3. jI“B(*zn/”3fOD*zn/**VN# !qoz > K3DozTi4?;vVND5w#

4. 4PBPdP;vYw#

v %w#f"jIT#f*zn/,+P4mSwL<#g{*Z4(wL<.0

4Pd{u<=h,k9CK=(#}g,Z4(wL<.0,zIT4(L7

"+L7M=TT8VP!k*zn/`X*#

v %w#f"mSwL<T"4*<**zn/4(wL<#

`XEn:

Z 153DZ 3 B, :*zn/\m;

`-*zn/

_P`&mI(DC'IT9C“*zn/**”3f4`-*zn/Dj8E"MC

JdwL<"(f0?j%*gSmq#Kb,g{_P`&DmI(,G4zIT

4Pngr*zn/mSwL<"8VP!rL7.`DYw#

}L

1. !q*zn/ > *zn/#

2. ZyP*zn/3fO,%w*zn/D{F#

*zn/r*Ad**!n(#

Kb,%w*zn/{FT_D`-!n(<j Tr*X(D!n(xP`-#

3. !qoz > K3DozTi4“**”!n(O?;vVND5w#

4. zITS“*zn/**”3f4Pm`Yw#

v *`-*zn/D`Xj8E",k%w$_8PD`-**<j ,;sZ

jI1%w#f"jI4%#

Z 3 B *zn/\m 19

Page 26: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v *r*zn/mSwL<,k%w$_8PDmSwL<<j #

v *mSrF}8VP!rL7,k9C$_8PD`&<j#

v *`-wL<,k%wwL<!n(,;s%wC!n(OD`-<j #

v *`-*zn/D?j%*gSmq,k%w?j%* !n(,;s%w`-<

j #

v *CJ(f,k%wVv!n(#

`XEn:

Z 153DZ 3 B, :*zn/\m;

ZD~PPi/*zn/

D~Pa)K;Vi/*zn/D==#zIT4(D~P,;s+*zn/S;v

D~PFAm;vD~P#

XZKNq

D~P{F_PV{^F#kNDZ 2253D=< A, :IBM Campaign Ts{PDX

bV{;#

kq-BfD=hZD~PPi/*zn/#

}L

1. !q Campaign > *zn/#

2. 9C“yP*zn/”3f44PBPN;Yw#

!n hv

Z%6&mSD~P

%wmSSD~P<j #

mSSD~P !q;vD~P,;s%wmSSD~P<j

#

`-D~P{Frhv !q;vD~P,;s%wX|{<j

#F/D~P !q;vD~P,!P*F/DD~PT_D

4!r,;s%wF/<j #

F/*zn/ !P*F/D*zn/T_D4!r,;s%

wF/<j #

20 IBM Campaign C'8O V9.1.2

Page 27: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

!n hv

>}UD~P !Pz*>}DNND~PT_D4!r,%

w>}y!n<j ,;s7O>}#

r!*zn/

zIT9Cr!<j4r!*zn/PDNN3f#

}L

1. !q*zn/ > *zn/#

2. !qz*r!D*zn/D!n(#

3. %wr!<j #

>}*zn/

>}*zn/1,+>}*zn/T0yPwL<D~#g{*#t*zn/D?V

TxP4C,kZ>}C*zn/.0,H+b)?Vmf*f"DTs(#e)#

g{>}xP`X*D*5rl&z7G<D*zn/,G4a>}yP`&D*5

Ml&z7G<#

XZKNq

*c:g{*#t`X*D*5Ml&z7G<,k;*>}*zn/#

}L

1. !q*zn/ > *zn/,;sR=z*>}D*zn/#

2. !Pz*>}D*zn/T_D4!r#

3. %w>}Kn?<j #

*c:g{z"T>}_P*5rl&z7G<D*zn/,G4+T>;u/f

{",C/f{"8>+>}yP`&D*5Ml&z7G<#g{*#t`&D

*5Ml&z7G<,k%w!{#

4. %w7(T@C>}*zn/#

a{

+>}y!*zn/#

":z9ITZi4*zn/1(}%w>}<j4>}*zn/#

Z 3 B *zn/\m 21

Page 28: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

gN9CXFi4b?*zn/a{

zITP?DTXSP!*zn/PE};v1ZM'rM'Dfzy>,T7#b

)1ZM'rM'SU;=CL7#Z*zn/KP.s,zIT+XFiDn/k

SU=CL7DM'xPHO,T7(*zn/DP'T#

XF+Z%*6pxP&C#|,vZVv?DxP?DTXE}Dj6D%*F*

XF%*#r%*VdL71,zITZwL<PD“*5”wLr_Z?j%*gS

mq (TCS) P,!qTX*?;v?j%*8(;vXF%*#

Z Campaign P,XF<UG]RXF#;d05,XF;kL7`X,49|GJC

ZL72GgK#+;rtZXF%*D*5KVdNNL7,"Rb)*5K;P

|,Z*5wLdvPmP#]R(“^*5K”);SU(E,+aT?jixPb

?TxPHO#

Campaign a)KBP=(T&mXFi:

v *4(XFi,k9C“y>”wL#“y>”wLa)KtI!nTCZE}j6(“

fz”"“?t X”M“3r?V”)#

v *SL7PE}XFi,kZwL<PdC“J~Pm”r“tPPm”wL#dCC

Zr%*VdL7DwL1,zIT!qTXS*5KPE}XFi#

v g{9C?j%*gSmq (TCS),G4zIT9C“XF%*”M“XF%*zk”P

4j6XF%*#;\rQ8(*X~D%*VdL7#

v Zzz#=BKPwL<1,+nd*5z7G<m#*5z7G<aj6Qb=

h9(4"MAXF)DXF%*I1ML7#KE"9zITVvMHO?j%

*kXF%*TxPa}M ROI Fc#

v 9CwL<PD“l&”wL4,1zYXFil&kL7l&#

v “*zn/('”(fM“L7('”(f8>4TSU=L7Dn/?j%*Dl&

PDa}rnl#

f.L71,k<GGq**VdKCL7D%*9C]RXFi#XFiGCZb

?*zn/P'TD?sVv$_#

+XF%*k?j%*`X*%vXF%*ITCw`v?j%*DXF#+G,?v?j%*;\P%vXF%

*,dPC%*Id%*j6xP(e#

%vXF%*CZ`v*5wL1,zXkZ?v*5wLPT`,==dC?j%

*DXF%*X5#

S4SDI*zn//@= Marketing Operations n?QPD*zn/GZtCk IBM Marketing Operations D/I.0Z IBM Campaign P

4(D*zn/#

XZKNq

g{z9CDG/I53"R*CJZ/I.04(D*zn/,kq-K}L#

22 IBM Campaign C'8O V9.1.2

Page 29: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. !q*zn/ > *zn/#

b1,+r*“yP*zn/”3f,C3faT>10VxPDD~Pr*zn

/#;PvI*zn/#

*i4ZtCK Marketing Operations-Campaign /IDivB4(D*zn/,k

%w*zn/n?D~P#g{;PI*zn/r_ZdCPP4tCI*zn

/,G4K3f+*U#

2. %wH04S= Marketing Operations r Affinium F.Pn?D*zn/D{F#

*zn/r*Ad**!n(#

3. %w8nMzkVNPDn?D{F#

Marketing Operations r*,"T>4SDn?D**!n(#

4. *5X= Campaign,k%w Marketing Operations P'Vn?MksVNPn?D

{F#

`XEn:

Z 123D:XZI*zn/;

Z 3 B *zn/\m 23

Page 30: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

24 IBM Campaign C'8O V9.1.2

Page 31: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 4 B wL<\m

IBM Campaign 9CwL<4(e*zn/_-#*zn/PD?;vwL<<aTf

"ZM'}]br=fD~PD}]4P;5PYw#

?;vP!*zn/<AYI;vwL<iI#?;vwL<<AYI;vwLi

I#dC"fs,SwLT**zn/4P}]Yw"4(*5KPmrG<*5k

l&zY#

(},SwL<PD;5PwL,;sKPCwL<,zIT(eM5V*zn/#

}g,wL<I\|(“!q”wL,C“!q”wLQ,SA“8VP!”wL,C“8V

P!”wLQ,SA“tPPm”wL#I+“!q”wLdCIS}]bP!qS!Z+

1XxDM'#“8VP!”wLI+G)M'8V*wv5c(}g“p(”"“x(

”M“-(”)#“tPPm”wLaVdL7"*g0*zn/zI*5KPm"+a{

G<Z*5z7G<P#

":*&mwL<,\m1Xk*z8(K`&DmI(#

wL<$wxEv

wL<$wxa)KCZ*P!*zn/hFwL<D$_MUd#

?N;\r*;vwL<#g{z"TZ;vwL<Q-r*1r*m;vwL<,

G453aa>z#f|D#*,1r*=vwL<,kNDZ 373D:"Ei4=

vwL<;#

B<T>Kr*xP`-DwL<#

wL<0ZITB*XiI#

© Copyright IBM Corp. 1998, 2015 25

Page 32: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

m 7. wL<0Z*X

*X hv

$_8K% &vDnGK%#+sj|#ZK%O4Ii4d{F#*r*3vK%,k%wT_D}7#

v 9CKPK%IT4PwL<DbTKPMzzKP#

v 9C!nK%IT&m(Fj"f"DTs"d?MU>G<T04P`F&\#

v \m1IT9C\mK%TwvwL<4PYw#kND6Campaign \m18O7Tq!j

8E"#

v 9C|D<VK%ITw{wL<PyPwLD;C#PX|`E",kNDZ 273D:w

{wL<b[;#

$_8<j $_8a)KCZ&mwL<D!n#+bjEZ?;v<jO=Ti4C<jI4PDYw#Bf

T;)O*#CD!nxPhv#}g:

v oz:%wE"<j ITq!;Pwb,b)wb5wgN&mwL<#

v 9C"M<j ITT>r~XyPQmS=wL<D"M#R|%wwLrITmS"}

%"T>r~Xwv"M#

v %wJOZ] 4w{wL<Ds!TJO$wx#

v 9CuE<j 4EsMu!#

v (}ZQwwL{FVNPdk{FDNN?V4QwwL#

v (}%w#f|D"Lx`-<j 451#fwL<#

v jI1,k%w#f"Kv #

!Ce ;Z0Zs`D!Ce|,;)wL,zIT9Cb)wL49(wL<#+wLS!CeO=$w

x,;sZ$wxPdC",SwL#

1!ivB,+T>yPwL`M#9C`p4%(PmzI"8V"l&zYM}]<8)44`

pi4wLDS/#

$wx $wxGdCM,SwLT7($wwL0wL<P*D;C#

*dCwL,k+wCwL#

*+;vwL,S=m;vwL,k+bjCZ3vwLrO,1=T>Dv}7,;s+,S}7

O=m;vwLr#

R|%wNNwLrTr*!nK%#

R|%w$wxTi4|`!n#

9CF/xr($wxRBGD!xr)4;vT>z*i4DwL<D?V#1A;O^(,1]

IyPwLr1,$wxDK1[m>\PC#

`XEn:

Z 2253D=< A, :IBM Campaign Ts{PDXbV{;

`XNq:

Z 273D:4(wL<;

26 IBM Campaign C'8O V9.1.2

Page 33: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

w{wL<b[

ITw{wLrD;CMTk==TDxwL<Db[#yPb)|D<GISD#

|G;0l}]w#wL.dD,S_=rv(}]w#

*<.0

K}LYhzQr*wL<TxP`-#

XZKNq

kq-B}=h4w{wL<Db[#

}L

1. *XB(;wL<PDyPwL,k%w|D<V<j ,;s!q;v!n#

v w:Twq=i/wLr#1?vwLr<P%;dk1,Kn\PC#

v i/<m:i/r%DwL<,TZ_P4T%?D%;dkDwL<\P'#

v 2N:Txdy=`EwLr#TZyZ%v,S"<B;vdvDwL<\P

C#

v Vc:Z.=r91cNPi/wLr,Tcs`}4S;Ir,;=rw/#

K<V##aa)nr%R;?K;D!n#

2. *+yPwLrXB(;*.=r91<V,k4PTBYw:

a. R|%wwL<$wx#

b. !qi4 > .=/91,r_%w$_8PD.=/91<j #

g{K!n<B,S_X~,k!qi4 > d[,S=NTXBfF,S_#

*9,S_T>ZwLr3s,k!{!Pi4K%PDX~,S#

3. *9=vr|`vwLrTk,kO/!qrTAY|,=vwL,;s9CwL

<$_8PDTk<j#

v *9r4PTk:k9C%?Tk<j "W?Tk<j rSPTk(9

1)<j #

v *9r4PTk:k9CsTk<j "RTk<j rSPTk(.=)

<j #

g{!qK;}7DTk,kS|D<VK%P!q;v!n44-<V#Zm`

ivB,Vc<VIT2ECX~DwLr#

z9IT!q%@DwLr"+dO/=B;C#

4(wL<

kq-b)8>E"+wL<mS=P!*zn/#wL<v(*zn/_-#

Z 4 B wL<\m 27

Page 34: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XZKNq

zIT(}B(wL<r_4FVPwL<4+wL<mS=*zn/#4(wL<

Dm;V==G9C#ebxP#f,;s4C+2*zn/_-MwLrrP#P

X|`E",kNDXZ#eDE"#BfD}L5wgN4(BwL<#

":g{zZ4(;%wL<,kND IBM Interact D5TKbE"#

}L

1. Zz*rdmSwL<D*zn/ra0P,%wmSwL<<j #

b1,+r*“wL<tT”3f#

2. dkwL<D{FMhv#

":ZwL<`MB,}GzG Interact DmIC',qrj<z&mwL<G(;

!n#g{z20KmIf>D Interact,G49IT!q;%wL<#

3. %w#f"`-wL<#

wL<0Z+ar*,C0ZZs`T>KwL!Ce,Z%?T>K$_8,"

T>KUWDwL<$wx#

4. (}+wLrS!CeO/=$wx,+wLmS=wL<#

wL<;cT;vr`v“!q”wLr“\Z”wL*<,T(eI&mDM'rd

{I*z5e#

5. +w$wxPD3vwLTTdxPdC#

*c:ZmSMdCwL1,k51%w#f|D"Lx`-#

6. ,SQdCDwLT7(*zn/D$wwL#

7. %w#f"KvTXUwL<0Z#

`XEn:

Z 253D:wL<$wxEv;

Z 2253D=< A, :IBM Campaign Ts{PDXbV{;

`XN<:

Z 473D:Campaign wLPm;

wL<hF"bBn

4(wL<1,k"bTB"bBn#

v \b-7@5T#k!D,;*ZwL.d4(-7@5T#k<G-7@5TD

K>}:(a) zDwL<|,“!q”wL,CwLDdvr“4(8VP!”wLa)d

k#(b)“4(8VP!”wLzI=TT8VP!w*ddv#(c) z+C8VP!Cw

“!q”wLDdk#Zz"TKPwL1,Kiv+<Bms#

v &C+V\F#g{si/9C+V\F&\,G4I\T/E}X(Dj6/x

;CZ?j%*M*zn/#wL<U>D~8>Gq&C+V\F#

28 IBM Campaign C'8O V9.1.2

Page 35: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

TwL<mS"M

zITTwL<mS"M,TckCwL<Dd{C'xP;wT0{wwvwLD

b<M&\#b)"M+T>*F+GBy#

XZKNq

9C"MITZESI1.d/JMXpJb,r_Z*"wL<Zd;w5Vj8

E"#}g,Vv1ITmS"MT5wwLD!q_-,z[\m1IT9C"M

4ks|D#

"MITTwLdCT0rP“#f”!n(OD“5w”VNa)Dsj|#E"xP9

d#}g,“5w”VNI\ahv!qj<,+zITmS"MT/JJb#

wL<PD?vwLrn`ITP;n"M#xP"MDwLr+T>!"M<j#

Z"M&Z~X4,1,K<jITozz7(D)wLxP"M#

}L

1. r*wL<TxP`-#

2. R|%wwLr,"!q"M > mS"M#

3. dk*+oDE"# ;v!"M<j+mS=CwLrP,b9z\;*@QTC

wLmS"M,49b)"M&Z~X4,2GgK#

4. jIs,#fCwL<#

#fwL<1,+#twn"MDT>/~X4,,"}%yPU"M#

Bm5wgN&m"M#

Yw j8E"

mS"M ZwL<`-==B,R|%wwLr,"!q"M > mS"M#n`IT9

C 1024 vV{#?vwLr<;\P;n"M#1=z#fwL<sEa#f

b)"M#

`-"b ZwL<`-==B,T>"M#%w"M"xP|D#"MITINNP(

`-wL<DK1xP`-#

}%"M ZwL<`-==B9CBPNb;V=(:

v R|%wwLr,"!q"M > }%"M#

v "MT>s,9CC"MODK%4}%"M#

"MITINNP(`-wL<DK1}%#>}wLr1,+T/}%`&

D"M#

T>r~Xy

P"M

Z“i4”r“`-”==B,%wwL<$_8PDT>yP"Mr~XyP"

M4%#Z“`-”==B,#fwL<1+#t4,#

T>r~XX

("M

ZwL<`-==B9CBPNb;V=(:

v R|%wwLr,"S“"M”K%P!qT>"Mr~X"M#

v "MT>s,9CC"MODK%4~X"M#

#fwL<1+#t4,#

F/"M "M<UT>Z`X*wLrDR`#g{zF/wLr,G49+F/C"

M#Z“i4”r“`-”==B,IT+"MO/=B;C,+KvwL<s;

a#fC;C#

Z 4 B wL<\m 29

Page 36: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Yw j8E"

4F"M ZBPivB,+4F"M:a. ztP/4F/3yxP"MDwLr#b. z+w

Lr#f=#e"3yC#e#c. z4FwL<#TZ=( c,+#t"MD-

<T>4,#

!q"Mr_

w{ds!

z^(!q"Mr_w{ds!,uEYw2;aTdzz0l#

#f"M zXk#fwL<,qr;a#t"M#

r!"M r!wL<1,9+r!yPI{D"M#kT>yP*r!D"M#+vr

!$wxPDI{"M#A;xrTbD"M;Ir!#

>}

B<T>K"MK%M<j#

n? hv

1 9C$_8<jITT>r~XwL<PDyP"M#

2 9C"MODK%IT}%(>})r~XC"M#*CJKK%,zXkT>C"

M#

3 R|%wwL,"9C“"M”K%4mS"}%"T>r~X"M#

4 "M<j8>KD)wLxP"M#

30 IBM Campaign C'8O V9.1.2

Page 37: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

wL<DbTKP

g{z;#{dv}]r|BNNmrD~,zITTwL<rV'4PbTKP#

ZwL<rV'O4PbTKP1,k"bTBBn#

v %"wZbTMzzKP<jI1KP#

v ZbTwL"V'rwL<1&C+V\F#

v !n_6hC > bTKPhC > tCdvav(GqZbTKPZdzIdv#

kZ9(wL<1TwLMV'4PbTKP,TczITZ"zms1TdxPJ

OoO#kG!#f?vwL<,;sTdxPKPrbT#

bTwL<

bTwL<1,;a+}]4kNNm#;s,zITZwL<Pi4NNmsD(

f#

*<.0

ZbTwL<.0,<UH#fQ`-DwL<#

}L

1. T`-==r*wL<#

2. r*KPK% ,;s!qbTKPwL<#

wL<TbT==KP,yT;a+}]4kNNm#

?vwLZI&KPs<aT>;v4!jG#g{Pms,G4CwLT>;v

l+D“X”#

3. 9C$_8PD#f!n.;#

g{ZwL<jIbTKP.0%w#f"Kv,G4wL<+LxKP,"Zj

I1xP#f#g{NNC'ZwL<TZKP1+dXBr*,G4TwL<x

PDNN|D<a*'#rK,ZKPwL<.0,k<UH#fwL<#

*]#KP,kR|%wwLr,;s!qKP > ]#Kn#

*#9KP,kR|%wwLr,;s!qKP > #9Kn#

4. *7(wL<KPZdGq"zKNNms,k%wVv!n("i4*zn/w

L<4,**(f#

bTwL<V'

bTwL<V'1,;a+}]4kNNm#g{KPlb=ms,G4zIT|}

"zmsDNNwL#

Z 4 B wL<\m 31

Page 38: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. Z&Z`-==DwL<3fO,%wz*bTDV'ODwL#

2. r*KPK% ,;s!qbTKPy!V'#

a{

wL<TbT==KP#}];P4kNNm#

?;vI&KPDwL<aT>;vL+4!jG#g{Pms,G4CwLT>;

vl+D“X”#

wL<i$

zIT9Ci$wL<&\4f1(wL<ZKP1}b)liwL<DP'T#

i$kTwL<4PTBli:

v GqdCKwL<PDwL#

v + AllowDuplicateCellCodes dCN}hC*q1,%*zkZwL<ZGq(;#g

{+KN}hC*G,G4+JmwL<ZPX4%*zk#

v %*{FZwL<ZGq(;#

v *5wL}CDL7T0L7PmGqP'(GqP4}Kr;>})#y}Cx

*UDL7PmazI/f,+;azIms#

v 4T?j%*gSmqD4S=TOxBu?D%*GqT;,S#

i$$_(fZwL<PR=DZ;vms#zI\h*,xKPi$$_tIN

(Z|}?vT>Dms.s)T7#z^4KyPms#

":nQ5yGZ4PzzKP.0,TwL<KPi$#g{z}ZKPQF.D

wL<"}Z9Cz&m==r4F.}+`SKP,G4bXpX*#

i$wL<

i$wL<1,aZ?;vwLPlims#yR=D?;vms<a,xXT>,

TczITi4"|}?;vms#

}L

1. Z&Z`-==DwL<3fO,r*KPK% ,;s!qi$wL<#

Campaign lizDwL<#

2. g{msfZ,G4{"r+T>yR=DZ;vms#Zz|}?vms"XB

KPi$1,+`LT>NN#`Dms#

KPwL<

zITKP{vwL<"3vV'rwL<PD%vwL#*K!CnQa{,kZ

9(wL<14PbTKP,TczITZ"zms1TdxPJOoO#k7#H

#f?vwL<,;sYTdxPbTrKP#

32 IBM Campaign C'8O V9.1.2

Page 39: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

*c:TZ|,“*5”wLDwL<,wL<D?vzzKP;\zI;N*5z7

G<#*Sj6D,;PmzI`v*5K,kTj6PmzIlU,;sSPm*

?vwL<KPxPA!#

":_P\mX(DC'ITCJ“`S”3f,K3fT>yP}ZKPDwL<0

d4,#“`S”3f9a)KCZ]R"V4r#9wL<KPDX~#

KPwL<

KP{vwL<1,a+dzID}]#fZ53mP#KP"#fwL<.s,z

ITZ(fPi4KPDa{#

}L

1. g{*i4wL<,kr*KPK% ,;s!qKPKn#

g{*`-wL<,kr*KPK% ,;s!q#f"KPwL<#

2. g{Q-KPCwL<,kZ7O0ZO%w7(#

4TKPD}]#f=`&53m#?vwLZI&KPs<aT>;v4!j

G#g{Pms,G4CwLT>;vl+D“X”#

3. %w#f"Kv(r_%w#fTLxxP`-)#

ZwL<KP.s,Xk#fCwL<,TZNN(fPi4KPDa{#Zz#

fwL<.s,+"4qCX4KPDa{#

":g{ZwL<jIKP.0%w#f"Kv,G4wL<+LxKP,"Zj

I1xP#f#

4. %wVv!n("i4 Campaign wL<4,**(fT7(wL<KPZdGq"zKNNms#

KPwL<V'

ZwL<P!q"KPwLrV'1,wL<D“KPj6”;avS#

}L

1. Z&Z`-==DwL<3fO,%wz*KPDV'ODwL#

2. r*KPK% ,;s!q#f"KPy!V'#

":z;KP;vwLr;vV'1,g{fZ*5z7G<,+a>z!qKP

z7G<!n,;sEITLx#XZj8E",kNDZ 1673D:(}4Pz

zKP4|B*5z7G<;#

?vwLZI&KPs<aT>;v4!jG#g{Pms,G4CwLT>;v

l+D“X”#

]#wL<KP

]#}ZKPDwL<"V'rwL1,~qw+#9KP,+a#fQ-&mDy

P}]#

Z 4 B wL<\m 33

Page 40: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XZKNq

}g,zIT]#KP4ME~qwODFcJ4#]#KP.s,zITLxCK

P,2IT#9CKP#

":g{_P`&DmI(,G4zITS“`X”3fXFwL<#

}L

1. ZwL<3fO,r*KPK% #

2. !q]#Kn#

#9wL<KP

#9wL<KP1,NN10KPDwLDa{+*'RZb)wLOT>l+D

“X”#

}L

1. ZwL<3fO,r*KPK% #

2. !q#9Kn#

":g{_P`&DmI(,G4zITS“`X”3fXFwL<#

LxKPQ#9DwL<

*Zd#9;CKPwL<,zITKPTwL<ZdP#9DwL*<DwL<V

'#CwL+kyPBNwL;pXBKP#

}L

1. Z&Z`-==DwL<3fO,%w_Pl+“X”DwL#

2. r*KPK% ,;s!q#f"KPy!V'#

":g{_P`&DmI(,G4zITS“`X”3fXFwL<#PXj8E

",kND6Campaign \m18O7#

LxKPQ]#DwL<

LxQ]#DKP1,KKPMZd#9DcV4#}g,g{Z&m 10 vG<s]

#K“!q”wL,G4|+(}&mZ 11 vG<4V4KP#

}L

1. ZwL<3fO,r*KPK% #

2. !qLxKn#

":g{_P`&DmI(,G4zITS“`X”3fXFwL<#PXj8E

",kND6Campaign \m18O7#

34 IBM Campaign C'8O V9.1.2

Page 41: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

TKP1msxPJOoO

}7dCDwLaTU+T>(X(U+4&wLD`M)#d{F*1eDR+w

L_PdCms#*iwXZmsD|`E",k+sj|#ZCwLOTT>hv

Tms{"#

g{wL<IZmsx#9,G4ZKPDwL+T>l+D X#+sj|#ZwLOTi4ms{"#

":g{ Campaign QdCTc53mf"Z}]bP,z;Pi4wL<,xKPI

Z}]b,S'\x#9,G4wL+;aT>l+D X#wL<T>*MqdON#f1;y#

z9&CN<U>D~TKb53msE","sD*zn/D“Vv”(fM“('/I

/{T”(fTi4a{G;Gz$O.P#

4FwL<

4FVPwL<+Z!1d,r*zITSQjIDwL<*<,;shT^D4z

czDhs#

}L

1. i4z*4FDwL<#

}g,Zi4wL<D*zn/1%wwL<!n(#

2. %w4F<j #

3. Z“4FwL<”T0rP,!qz*+wL<4F=dPD*zn/#

4. %wS\K;C#

":z9IT+wD~PT;=M!qMS\C;C#

a{

b1,a+CwL<4F=y!D*zn/#

+wLdChC4F=BwL<#+G,;a+IZKP-<wL<x4(DNNY

1D~rm4F=BwL<#

g{4FDwL<|,“*5”wL(“J~Pm”r“g0*5Pm”),"Rb)wL_

PQ4S=?j%*gSmqD?j%*,G4+*BwL<PD%*zIBD%*

zk,Tc;avVX4%*zk#g{wL<P(eK?j%*,"R“*5”wL

PDT/zI%*zk!n&ZXU4,,G4;a*BDwL<zIBD%*z

k#

":g{wL<_-9C}CIwL<P%*zkDIzVN,G4C_-;aSl

ABwL<#

`-wL<

z`-wL<TmSrF}wL,r_dCCwL#z9IT`-wL<D{FMh

v#

Z 4 B wL<\m 35

Page 42: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

r*wL<TxP`-*|DwL<,zXkT`-==r*CwL<#

}L

1. 9CBPdP;V=(4r*wL<xP`-:

v Z“*zn/”3fO,%w*zn/T_D`-!n(<j ,;sSK%P!

qwL<#

v r**zn/,;s%wwL<!n(#ZwL<3fO,%w`-<j #

z9IT4 Ctrl "%wwL<!n(TZ`-==B1Sr*wL<#

v r**zn/DVv!n(,%wz*`-DwL<D4S,;s%w`-<j

#

z9IT4 Ctrl "%wwL<{FTZ`-==B1Sr*wL<#

2. g{"T`-Q-I{K`-DwL<,G4 Campaign aQz:wL<Q-;m;

C'r*#

*c:g{zLxr*wL<,d{C'D|D+"4@C*'#*K@9*'$

w,kpZ;PWHkd{C'KTDivBLxr*wL<#

`-wL<DtT

*|DwL<D{Frhv,zIT`-wL<DtT#

}L

1. r*wL<T)`-#

2. %wwL<$_8PDtT #

b1,+r*“`-wL<tT”3f#

3. ^DwL<{Frhv#

":wL<{F_PX(DV{^F#kNDZ 225 3D=< A, :IBM Cam-

paign Ts{PDXbV{;#

4. %w#f|D#

+#fy^DDwL<j8E"#

T;A#=i4wL<

g{z_PwL<Di4mI(,G4ITC;A==+dr*Ti49CKD)w

LT0b)wLD,S==#+G,z;\r*wLdCT0rrxPNN|D#

}L

1. !q*zn/ > *zn/#

2. 9CBPdP;V=(4r*wL<#

v %w*zn/{FT_Di4!n( ,;sSK%P!q;vwL<#

v r**zn/,;s%wwL<!n(#

v r**zn/D“Vv”!n(,;s%wz*i4DwL<D{F#

36 IBM Campaign C'8O V9.1.2

Page 43: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

B;=v24

g{*i4wL<D|`j8E"(}g,gNdCwL),G4zXkr*wL<

TxPsDr`-:%wwL<$_8PD`-<j #zDmI(v(GTsD==

9GT`-==r*wL<#

"Ei4=vwL<

;)P!*zhFK1Z*"BwL<1,+C"Ei4=vwL<#9C Internet

Explorer 1,Xk9CD~ > B(a04r*d{/@w0Z#

XZKNq

k;*9CNNd{=(4r*`v/@wa0#}g,;*9CB!n(;;*S

*<K%r*m;v/@wa0;2;*9CD~ > B(0Z#9Cb)=(I\l}

rp5 Campaign PT>DE"#

":9CBfD=(1,;\+wLS;vwL<4F=m;vwL<#*gwL<

4FdCwL,k9CR|%w|nK%Oa)D#eb!n,gZ 563D:ZwL

<.d4FwL;Pyv#

}L

1. r* Internet Explorer#

2. G<A IBM Enterprise Marketing Management (EMM) W~";ZS<#=B/@

A Campaign wL<#

3. ZzZZ 1 =Pr*D/@w0ZZ,Z Internet Explorer K%8P!qD~ > B

(a0#

b1,+r*;vBD Internet Explorer 5}#

4. ZBD/@w0ZP,T,;C'm]rTd{C'm]G<A IBM Enterprise Mar-

keting Management (EMM) W~,";ZS<#=B/@A Campaign wL<#

PG:Xk{C/@wr/@we~(}g$_8)PDNN/v0Z9XLr#

/v0Zh9Lr+h9r*wL<0Z#

sDwL<

y]zDmI(,I\JmzsDwL<,+;Jmz`-wL<#sDwL<m>

zITi4wLdC"xP|D,+;\#fNN|Dr4PzzKP#wL<T/

#f!nQ{C,R;\+dtC#*#fTwL<D|D,zXk5P“`-”mI

(#

XZKNq

g{JmzsDwL<+;Jmz`-wL<,G4zITZ;GGJb|DwL<

DivBi$wL<DZ]#

zITMqT“`-”==r*wL<;yT“sD”==r*wL<#g{z9;P“`

-”mI(,G4zDmI(a7#z;\T“sD”==CJwL<#

Z 4 B wL<\m 37

Page 44: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

kq-TB=h4sDwL<#

}L

1. 9CBPdP;V=(4r*wL<:

v Z“*zn/”3fO,%w*zn/T_D`-!n( ,;sSK%P!qw

L<#

v r**zn/,%wwL<!n(,;s%wwL<$_8PD`- #

v r**zn/DVv!n(,%wwL<4S,;s%w`- #

b1,+T>;u{",8>zwL<&ZsD#="R;\#fzyvDNN|

D#3fjb8>“sD”,R;T>!{!n#

2. zITZ“sD”#=B4PTBYw:

v +wLmf*#e#

v +wL<mf*#e#

v ^DwL<(+;\#f|D)#

v 4PbTKP(g{z_P`&mI(D0)#

*c:49Z“sD”#=B,bTKP2IT4kdvM4P%"w#Kb,g{

z5P`&mI(,G4zITZwL<P`-(FjM%"w,byIT|Dw

L<#

>}wL<

g{z7(;Yh*3vwL<,G4IT+d>}#

XZKNq

>}wL<+@CF}wL<0dyPX*DD~,|(U>D~#g{*#twL

<D?VTxP4C,k+b)?Vmf*f"DTs#

+;>}dvD~(}g,IlU"E/r“*5”wL`4DD~),"+#t*5

Ml&z7G<#

k9CTB}L4>}wL<#

}L

1. Ti4==r*wL<#

2. %w>}wL<<j #

*c:g{"T>}}ZI{K`-DwL<,G4 Campaign aQz:wL<Q-

;m;C'r*#g{zLx,G4d{C'D|D+a*'#*K@9*'$

w,k;*Z;PWHkd{C'KTDivBLxYw#

3. g{z7(*@C>}wL<,k%w7(T7O>}#

b1,+>}CwL<0d`X*DyPD~#

38 IBM Campaign C'8O V9.1.2

Page 45: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

r!wL<

zITS IBM Campaign r!wL<D2=4#

XZKNq

":k;*9C Web /@wDD~ > r!|n#K}LP1;a}7r!wL<#

}L

1. Ti4r`-==r*wL<#

2. %wr!<j #

8(wL<U>D~D#f;C

*8(zIT`-DNNwL<DU>D~;C,kjITB}L#

XZKNq

1!ivB,wL<U>D~#fZ Campaign_home/partitions/partition_name/

logs P#g{\m1+ Campaign|partitions|partition[n]|server|logging|AllowCustomLogPath

hC* TRUE,"Rz_PJ1DU>G<mI(,G4ITTzIT`-DNNwL<8(m;vU>D~;C#

}L

1. r*wL<TxP`-#

2. r*!nK% "!q|DU>76#

b1ar*“!qU>76”0Z#

3. S?<PmP!q;C# I!:+wNN?<{FTi4dP|,DS?<#

4. (I!)Z Campaign ~qwO,zIT(}%w?<PmO=DB(D~P<j

44(B?<#

5. ZPmP!q?<.s,%wr*TS\zywD!q#

VvwL<!qDJ?

4(P!*zn/wL<1,zIT9CwL<%*(f4Vv?;vwLD<7

T#wL<%*(fa)Ky!j6T0?;vBNwLgN0l!qPmD`XE

"#

*<.0

*CJ%*(f,zXkP(`-rsDwL<"i4r<v%*(f#PX53(

eD\mG+D%*(fmI(DE",kND6IBM Campaign \m18O7#

XZKNq

3)(fali}]YwwL(“!q”"“O"”"“8VP!”"“y>”"“\Z”r“i

!”)zI*dvD?;v%*rj6Pm#d{(fT>{vwL<PD}]w,S

Z 4 B wL<\m 39

Page 46: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

;vwL=B;vwL#(}Vv%*}],zITE/!q"j6I\Dms#9

IT7O?;vwLGq}Zzz$Zdv#}g,“%*Z]”(fT>%*P?;

vj6DVN5(}g,U{"g0EkMgSJ~X7)#

}L

1. T`-==r*wL<#

2. %wwL<$_8PD(f #

3. SPmP!q;v(fT4P`&DYw#

v :T>wL<PyP%*D`XE"(“%*Pm”(f);

v :T%*D;vXwxPE*Vv(“%*d?E*Vv”(f);

v Z 41 3D:,1T3v%*D=vXwxPE*Vv(“%*d?;fm”(

f);

v Z 423D:T>%*DZ](“%*Z]”(f);

v Z 433D:ZBNwLPVv%*Y<<(“%*Y<<”(f);

T>wL<PyP%*D`XE"(“%*Pm”(f)9C%*Pm(f4q!10wL<PDyP%*D`XE"#C(fa)KQKP

DNNwLD`XE"#

}L

1. T`-==r*wL<#

2. %w$_8PD(f #

b1,+r*“X(Z%*D(f”0Z#wL<PD?v%*<T&Z(fPD;

P#

(fT>4TwL<DO;NKPD}]#“4,”P8>wL<KP`M(}g,

bTKPrzzKP)#

3. *+T>Z]xPEr,k%w(fPDPjb#

4. *|DT>,k%w!n ,;s!qBPdP;v!n:

v wNS<:i4D~PcNa9PDwL<%*#6pm>wL<PD6pMX

5#9*r[~?v6pTT>r~XC6pTBDn#

g{wL<|,“O"”wL,G4(fPaCU+Tb)wLxP`k#}g,

Merge1 *l+,Merge2 *L+#2aCU+T?v“O"”wLDS%*M8%*

xP`k,yT,^[PmgNEr,z<ITaI6pb)%*#}g,g{

Merge1 *l+,G4TZ Merge1 DyPSwLM8wL,%*j6VN<*l

+#

v mS<:Tmq=(1!5)i4wL<%*#

T%*D;vXwxPE*Vv(“%*d?E*Vv”(f)9C%*d?E*Vv(f4T>k8(%*D;vd?`X*D}]#}g,zI

T!q Gold.out %*"8(“jd”w*d?4i4_PEC(p(DyPM'Djd6

'#

40 IBM Campaign C'8O V9.1.2

Page 47: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XZKNq

“%*d?E*Vv”(fyT>DKZ3FE"Iozz7(*zn/D1Z?j#

}L

1. T`-==r*wL<#

2. %w(f #

3. S*i4D(fPmP!q%*d?E*Vv#

4. S*E*VvD%*PmP!qz*xPE*VvD%*#

5. SVNPmP!q;vVN#

6. (I!)*^DT>,k%w!n ,;s9C“(f!n”0Z4!qTB!

n#

v ]w}:IBM Campaign a+VN5xPViT4(`Hs!D8VP!r]w#

+XE.=aDVN5i/=]wP#}g,g{kT“jd”8( 4 v]w,G

4I\a+5Vi= 20-29"30-39"40-49 M 50-59 ]wP#g{z8(D}V

!Z;,VN5D}?,G4a+;)VNSk=;v]wP#1!ns]w}

* 25#

v 4*}]`MxPE*Vv:1!ivB,QtCK!n#K!na7#+CZ

m>UZ"pn"g0EkMd{}V}]DVN5}7Er"iO=]wP,

x;G%?XyZ ASCII D>xPEr#}g,4*}]`MxPE*Vv1,

a+UZw*UZxPEr,x;w*}V5xPEr#

v i4m:Tmq=i4(f#?v]wm>*;P,?v]wDF}w*;P#

v i4f<:T<NDN=i4(f#K!nG1!!n#R|%w(fTCJ|

`T>!n#

v T>Z~v%*:g{P`v%*ICZxPE*Vv,k!qK!nTi4(

fPDZ~v%*#;s,T<Nq="ET>b=v%*#

,1T3v%*D=vXwxPE*Vv(“%*d?;fm”(f)9C%*d?;fm(f,1T8(%*D=vVNPD}]xPE*Vv#}g,

zIT!q Gold.out %*D“jd”M“?”T4jd4i4_PEC(p(M'D`T:

r?#

XZKNq

z!qD?;vVN<m>xqD;va#}g,zIT!q“jd”w* X a,"!q

“?”w* Y a#(fa+VN5VIXE?;vaDtI]w#?;v;/&Drs!

<m>,1_Pb=vtTDM'j6D`T:r?#}g,9C“jd”M“?”1,z

IT1[Xj6D)jdi(QD.n`#

}L

1. T`-==r*wL<#

2. dCMKPwL,CwLzIz*xPE*VvD%*#

3. %w$_8PD(f #

4. S*i4D(fPmP!q%*d?;fm#

Z 4 B wL<\m 41

Page 48: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

5. S%*PmP!q;v%*#

6. SVN 1 MVN 2 PmP!q*xPE*VvDVN(d?)#

7. (I!)*^DT>,k%w!n ,;s9C“(f!n”0Z4!qTB!

n:

v ]w}:IBM Campaign a+VN5X?;vaxPViT4(`Hs!D8VP

!r]w#}g,g{kT“jd”8( 4 v]w,G4I\a+5Vi=

20-29"30-39"40-49 M 50-59 ]wP#g{z8(D}V!Z;,VN5D}

?,G4a+;)VNSk=;v]wP#1!]w}* 10#

v 4*}]`MxPE*Vv:1!ivB,QtCK!n#K!na7#+CZ

m>UZ"pn"g0EkMd{}V}]DVN5}7Er"iO=]wP,

x;G%?XyZ ASCII D>xPEr#}g,4*}]`MxPE*Vv1,

a+UZw*UZxPEr,x;w*}V5xPEr#

v i4m:Tmq=i4(f#

v i4~,f<:T~,f<N=i4(f(1!5)#R|%w(fTCJ|`

T>!n#

v i4},f<:T},f<N=i4(f#R|%w(fTCJ|`T>!n#

v %* 1 T>:8(%*E"Z X aODT>==#TZX(}VVN,zIT

S“5VN”K%P!q*YwDVN#

v 5VN(kT“%* 1 T>”M“%* 2 T>”):+3vd?mS=}ZxPE*

VvDVPd?#Z~vd?+Zm>Z;vd?DrZT>*;vr#

T>%*DZ](“%*Z]”(f)9C%*Z](f4T>%*PG<Dj8E"#9C(f!n,zITT>5JV

N5,}g%*P?;vM'DgSJ~X7"g0Ek0d{KZ3FE"}]#

XZKNq

C(fITT>4T10\Z6pP(eDNNm4D5#K(fTZi$KPDa

{M7Oz!qDG$(D*5K/OG#PC#

}L

1. T`-==r*wL<#

2. %w$_8PD(f #

3. S*i4D(fPmP!q%*Z]#

4. S*i4D%*K%P!q%*#

5. (I!)*^DT>,k%w!n ,;sZ“(f!n”0ZP8(TB!n:

v *i4DnsP}:|D(fT>DnsP}#1!5* 100#

v *i4DVN:!q“ICVN”xrPDVN,;s+dmS=“*i4DVN”

xr#

v x}xX4j6DG<:!qx}_PX4VNDG<#g{zZ9CGf6/

m,b\PC#1!ivB{CK!n#

":G<VN}^F* 10000#

42 IBM Campaign C'8O V9.1.2

Page 49: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

ZBNwLPVv%*Y<<(“%*Y<<”(f)9C%*Y<<(f4i49CwL<PD?;vBNwLF}DvK}?#C(f

a)K?;v}]YwwLDdvD`XE",rKzITi4?;vsxwLTz

!qD0lLH#;s,zITy]i4?;vI&u~y<BDB54E/?jF

}#

XZKNq

(}Vv\ZI1Z&m%*ZdDB5,zITE/!q"j6I\Dms#9I

T7O?;vwLGq}Zzz$Zdv#}g,zITi4nu!qDj6},;

si4TG)a{9C“O"”wL1y"zDiv#(}bV==,zITi4I?

;vI&u~<BDB5#g{wL<4SR|,`v&m76,G4zIT!q*

VvD76#

}L

1. T`-==r*wL<#

2. %wwL<0Z$_8PD(f #

3. S*i4D(fPmP!q%*Y<<#

4. S%*PmP!q*VvD%*#

5. g{%*Q,S=`vBNwL,k9C76Pm48>wL<P*VvD76#

>}

PX|`E",kND:“%*Y<<”(f>};#

“%*Y<<”(f>}K>}T>zIT9C“%*Y<<”(f4j60ldv?DwLD==#C(f4

YVHM}?a)KXZdvDj8E"#

K>}Vv4T“`~@M'#t”*zn/wL<P{*“p(”D“!q”wLDdv#

Z 4 B wL<\m 43

Page 50: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

KwL<D“%*Y<<”(fT>ZB<P#Z(f%?D%*PmP,Q!q“p(”

%*#rK,(faVv4T“p(”!qwLDdv#r*KwL<P“p(”%*;P

;v76(S“p(”=“Oq”),yTK>}k76Pm^X#g{“p(”wLrTw

L<PDd{wLa)Kdv,G4zIT9C76Pm4i4d{rP#

?;v%*<Id“dv%*{F”SOT>Z=(EZD [wL{F] xPj6#b){

FZwLdCT0rD“#f”!n(OxPVd#

K>}(fT>TBx9:

1. “p(”%*PDj6++]={*“Oq”D“O"”wL#

44 IBM Campaign C'8O V9.1.2

Page 51: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

2. zIT4=QmSK?Vj6"F}K?Vj6#

3. (}i4wL<,zIT4=“Wp(”(!q)wLmSK?Vj6,"RKv

(!q)wLF}K?Vj6#

4. “Oq”j6(“p(”M“Wp(”,;,“!qTKv”)++]={*“[5c”D“8

VP!”wL#

5. “8VP!”wL+Oqj6.V=`v*5~@P#

“\F”PT>“p(”wLnu!qDj6}#KP9aT>#tD“p(”j6}MYV

H#

r!r<vwL<%*(f

zITr!NNwL<%*(f,2IT+d<v*m;Vq=#

}L

1. r*wL<#

2. %w(f #

3. SPmP!q;v(f"hCNNX(Z(fDXF#

4. %wr! 4r!C(f#

5. %w<v 4T:EVt5 (CSV) D~DN=#frr*C(f#Vd;v

D~{,+;*|(76r)9{#g{*Z CSV D~P|(Pjb,k!P|(

Pj)#

g{z!q#fCD~,G453aa>zdk76,"RzPza|DD~{#

Z 4 B wL<\m 45

Page 52: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

46 IBM Campaign C'8O V9.1.2

Page 53: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 5 B wLdC

Campaign 9CwL<PD“wL”TM'}]4PwVYw#(}rwL<mSwLr,

;sdC",SwL,zITv(P!*zn/D_-#

s?VwL<a7( Campaign SC'}]P!qM&mj6D==#}g,zITd

C“!q”wLTj6_[51ZM',dCm;v“!q”wLTj6PH[51ZM

',;s9C“O"”wL4iOb=vPm#dCwLa7(ZwLKP1y"zD

iv#

P`V`MDwL,?;VwL<4P;v;,D&\#P)wL<Z)zZ5V*

zn/19C#}g,9C“tPPm”wL4VdL7"zI;vtPPm,zIT

+CtPPm"M=tPPD#

Z?p*zn/.s,9Cd{wL#}g,Z?p*zn/.s,9C“zY”wL

4|B*5z7G<"i4D)Kvvl&#

wLEv

Campaign wLGwL<D9(i#wLZ$wxs`DwL<wL!neOI{#

*4(wL<,k+wLrS!CeF=wL<$wx#ZC$wxP,dC",S

b)wLrT9(wL<#(#,wL<PD?vwL<a+;vr`v%*w*d

k"d;}]"zI;vr`v%*w*dv#%*G*z{"SU=j6(}g,

M'j6r1ZM'j6)DPm#

(}dC?;vwL,;s+d,SAsxwL,zIT5VzD$Za{#

}g,zIT9C“!q”wLS}]br=fD~P!qM'01ZM'#“!q”wL

DdvG%*,zIT+dCwsxwLDdk#rK,ZwL<P,zIT+“!q

”wL,SA“O"”wLTSj6PmPF}!qTKvn#;s,zIT8VQO"

DPm"9C“tPPm”wL4VdL7MzI*5KPm#

Campaign wLPmdCM,SwL<PDwLTjI*zn/?j#?;vwL<4PX(DYw,}

g!q"O"r8VM'#

": Interact"Contact Optimization"eMessage M IBM SPSS Modeler Advantage Mar-

keting Edition a)Kd{wLTZwL<P9C#PX|`E",kNDb)z7DD

5#

m 8. z&mwL<P Campaign wLDPm

wL Ev 8>E"

Z 583D:“!q”wL; Z 583D:!q*5KPm;

© Copyright IBM Corp. 1998, 2015 47

Page 54: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

m 8. z&mwL<P Campaign wLDPm (x)

wL Ev 8>E"

Z 623D:“O"”wL; Z 623D:O"M{9*5K;

Z 633D:“8VP!”wL; Z 653D:4VN8V}];

Z 683D:9Ci/8V}];

Z 693D:“y>”wL; Z 693D:+*5K.V*y>i;

Z 723D:“\Z”wL; Z 753D:P;M}K\Z6p;

Z 823D:“i!”wL; Z 833D:i!}]DS/TxPx;=D&mMYw;

Z 873D:“lU”wL; Z 873D:zI}]DlUT<v=mrD~;

Z 893D:“F.”wL; Z 913D:ZKPwL<PF.wL;

Z 923D:“`,}]/”wL; Z 933D:4(tTD`,}]/;

Z 943D:“4(8VP!”wL; Z 943D:4(8VP!TZ`v*zn/P+V9C;

Z 963D:“J~Pm”wL; Z 963D:dC*5wL(“J~Pm”r“tPPm”);

Z 1013D:“tPPm”wL; Z 963D:dC*5wL(“J~Pm”r“tPPm”);

Z 1013D:“zY”wL; Z 1023D:zY*5z7G<;

Z 1043D:“l&”wL; Z 1043D:|Bl&z7G<;

eMessage wL(e eMessage J~"

Mn/DU~KPm#

h* IBM eMessage#kND6eMessage C'8O7#

“;%Pm”wL7( Interact KP1

~qwrM'T>DL7#

h* IBM Interact#kND6Interact C'8O7#

“E/”wLa+P!*zn/k Con-

tact Optimization a0`X*#

h* IBM Contact Optimization#kND6Contact Optimization C'8

O7#

“SPSS #M”wLzI$b#MTy]

}%DP*4$bI\Dl&_#

h* IBM SPSS Modeler Advantage Marketing Edition#kND6IBM

Campaign M IBM SPSS Modeler Advantage Marketing Edition /I8

O7#

“SPSS @V”wLTM'rL7vvl

&DI\TxP@6,T7(*zn

/DnQ1ZM'#

h* IBM SPSS Modeler Advantage Marketing Edition#kND6IBM

Campaign M IBM SPSS Modeler Advantage Marketing Edition /I8

O7#

48 IBM Campaign C'8O V9.1.2

Page 55: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

`XEn:

Z 2253D=< A, :IBM Campaign Ts{PDXbV{;

`XNq:

Z 273D:4(wL<;

wL`M

4&\+ Campaign wL.V*}V`M,ZwL<wL!CeP4U++dxV#

v }]&mwL - 6+

v KPwL - l+

v E/wL - L+

": Interact"Contact Optimization"eMessage M IBM SPSS Modeler Advantage Mar-

keting Edition a)Kd{wLT)Z*zn/wL<P9C#PXb)wLDE",k

NDb)z7D%@D5#

}]&mwL

9C}]&mwLS}]4!q*5Kj6,;s&mb)j6T4(PbeDir

?j\Z#

zIT(}9C}]YwwL4jIDNqD>}gB#

v zIT!q{Oz(eDu~(}g,;ZX(Uk6'ZDX7M)D1Z*5

K#

v zITO"PmT|(rE}*5K#

v zIT+M'8V*PbeDi(}g,4oTrTpxPVi)#

v zIThCbTrXFi#

v zIT|D*zn/D?j\Z(}g,S“R%”D*“vK”)#

v zITi!}]/TxPd{&m,Sxa_('#

TB}]YwwLIC:

v Z 583D:“!q”wL;

v Z 623D:“O"”wL;

v Z 633D:“8VP!”wL;

v Z 693D:“y>”wL;

v Z 723D:“\Z”wL;

v Z 823D:“i!”wL;

KPwL

9(wL<T!qyhD\Z.s,zh*9CKPwLTIC==4dva{#K

PwLXFwL<DKP"t/5JM'*5#

KPwLXFQjI*zn/D5J4P,b|(\mMdv*5KPm"&m?j

\Z"zYl&M*5"G<}]T0wH*zn/ra0DKP#

Z 5 B wLdC 49

Page 56: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

KPwL*:

v Z 873D:“lU”wL;

v Z 893D:“F.”wL;

v Z 923D:“`,}]/”wL;

v Z 943D:“4(8VP!”wL;

v Z 963D:“J~Pm”wL;

v Z 1013D:“tPPm”wL;

":“J~Pm”wLM“tPPm”wL(b=_<GKPwL)2F**5wL#

E/wL

9CE/wL4oz7(*zn/DP'T"p=E/P!*zn/#

“zY”M“l&”wLIozzzYQ*5KD)KT0D)Kvvl&#(}bV=

=,zIT@@T*zn/Dl&"fE1dDFFTdxP^D#

“(#”wLaT/4(l&#M,Cl&#MICZ$bl&_MGl&_#

“@V”wLakT}]#MT*5KxP@V,TT?;vM'xP:rrTL7v

vl&DI\TxP@6#+7@Vaj6*zn/DnQM'r1ZM'#(}b

V==,zIT7(nP'D*zn/"L7M~@#

PX|`E",kNDBPwb:

v Z 1013D:“zY”wL;

v Z 1043D:“l&”wL;

v “SPSS #M”M“SPSS @V”wLh* IBM SPSS Modeler Advantage Marketing Edi-

tion#PXE",kND6IBM Campaign k IBM SPSS Modeler Advantage Market-

ing Edition /I8O7#

wLD}]4

ZwL<PdCs?VwL1,Xk8(wL+Td4PYwD}]D4#wLD}

]4ITG;vr`v+k%*"8VP!"D~rm#}g,“!q”wLD}]4

I\Gsi/CZf"M'E"(}g“U{”"“X7”"“jd”0“Uk”)D}]b

m#

ICDmS\m1y3dD}]4x(#(3dmGCb?M'mZ IBM Campaign P

ICJDwL#;P\m1Q3dDmEI)xP!q#)

g{Q3d`vm,G4zIT!q`vmw*3vwLDdk#}g,“!q”wL

ITSs+>D“A”}]bM“B”}]bSUdk#z!qDmXk_P`,D\Z6

p(}g“R%”r“M'”)#

(#,9C;vwLDdvw*sxwLDdk#}g,zI\a+“!q”wL,S

A“8VP!”wL#dC“8VP!”wL1,“!q”wLDdv+d1“8VP!”wL

Ddk#

50 IBM Campaign C'8O V9.1.2

Page 57: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

g{!q`v%*w*dk,G4yP%*<Xk_P`,D\Z6p#}g,g{

=v“!q”wLr,;v“O"”wLa)dk,G4b=v“!q”wL<Xk_P`,

D\Z6p#}g,z;\lO“R%”M“M'”#

*8(wLD}]4,kZwL<PdCCwL#Zs?VivB,zIT9CwL

dCT0rDZ;v!n(ODdkVN#dkVNaT>10Zm?<P3dDy

Py>m0d\Z6p#dkVN98>NNQ,S(ON)DwL#

g{fZ+k%*(}g,g{“!q”wLQ,SA“8VP!”wL),G4;T>k

C%*_P`,\Z6pDm#

PXgN!q}]4D|`E",kNDCZdC?;vwLD8>E"#

ZwL<P`-wLr

wLrGwL<D9(i#wLZ$wxs`DwL<wL!neOI{#?;vP

!*zn/<IAY;vwL<iI,"R?;vwL<<IQdC",SDwLi

I#

XZKNq

*4(*zn/wL<,k+wLrS!CeO=$wx#;s,dC?vwLrT

4PX(Yw(}g,!qM'w*J~"MD?j)#(}+,SwS;vrO=

m;vr,zIT,S_-wP$wxZDwLT7(B~D3r#

}g,9C“!q”wL4!q*Z*zn/Pw*?jDM'#9C“O"”wL4iO

!q,"T“tPPm”wLax,b+zI(}g04*5DM'Pm#

1z9C;,DwL<=8xP5i1,ITF/M>}wLr#*7OwL<}Z

3{"9,ITZ9(wL<1bTKP?vwL#Zz$w1,k51#fwL

<#

BP=ha)KgN(}mS"dCM,SwL49(wL<D_6Ev#

}L

1. r*wL<TxP`-#

2. (}+wLS!CeO/=$wx,+CwLmS=wL<# }g,mS“!q”w

L#

3. (}Z!CeP+wCwL4TdxPdC# }g,dC“!q”wLT!qjdZ

25 - 34 .d(“p(”)DyP_[5M'#

4. ZwL<PmS"dCB;vwL# }g,mSm;v“!q”wL"+ddCI!

qjdZ 25 - 34 .d(“x(”)DyPPH[5M'#

5. LxZwL<PmS"dC",SwL,T7(}]D_-wL# }g:

a. +b=v“!q”wL(“p(”M“x(”M'),1,SA“O"”wL#

b. dC“O"”wLT+“p(”M'k“x(”M'O"=%;PmP#

c. +C“O"”wL,SA“J~Pm”wL#

d. dC“J~Pm”wL1,z+Vd$(eDL7# }g,zITr“x(”M'V

d 10% [[,r“p(”M'Vd 20% [[#

6. ZdC?;vwL1TdxPbTKP,T7OCwLazIZ{Da{#

Z 5 B wLdC 51

Page 58: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

+wLmS=wL<

zIT(}+wLrS!CeO=$wx4+wLmS=wL<#

XZKNq

BfD}L5wgN+wLO=wL<P#mSwLDd{=(G4FVPwL(R

|%w,4F,;s3y)rS#eb3y#e##e|,;vr`vQdCDwL

M,S#PX|`E",kNDXZgN9C#eDE"#

kq-TB=h+wLmS=wL<#

}L

1. !q*zn/ > *zn/#

2. 9CBPdP;V=(4r*wL<:

v %w*zn/D{F,dN%wwL<!n(,;s%w$_8PD`-<j

#v 9C*zn/{FT_D`-!n(<j Tr*C*zn/PDwL<#

wL<0Z+r*"R!CeavVZ$wxs`#

3. +wLrS!CeO=wL<#;*wLrd*L+"T>SE,zMIT+dE

=$wx#

BmSDwLrZdC.0G8wD#

(#,B;=GdCCwL,=(GZ$wxP+wCwLTr*dCT0r#

*i4ICDYwPm,zITR|%w$wxPDwLr#

dCwLr_PG8w30M_r#2N4,<j*U,T8>CwLP4KP#

4. 51%w#f"Lx<j T#f|D#

52 IBM Campaign C'8O V9.1.2

Page 59: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

a{

*"wL<1,kT_-;C4EC?;vsxr(}gSs=RrSO=B)",

Sb)rT8>}]w#XkH,S;)wL,;s+ddC,r*|Gh*4T4

wLDdk#

}g,dC“!q”wLT!qX(Uk6'ZDR%,;s+CwL,S=“\Z”r“

O"”wL#ns,bTKPCwLrV'#

B;=v24

kNDd{ICwbTKbXZdC",SMKPwLDE"#

7(wLD4,

wL<PD?vwLr<aT>;v<jT8>d4,#

wL4t/(P4KP)

wL}ZKP

wLKPjI

/f

ms

“F.”wL<8t/NNsxwL#(ZwL<QKP.s,K<jvT

>Z“F.”wLO#)

Q]#

BfT>K;vxP“wLKPjI”<jDwLr#

,SwL<PDwL

,SwL<PDwLT8(}]wD=rT0KPwLD3r#g{zZ$wxZF

/wL,G4VP,ST;#t,"RaT1[==w{=B;C#K1[w{;a

0l}]w#;PmSr>},SEa0l}]w#

}L

1. r**zn/wL<TxP`-#

2. +bjFA*,S=m;vrDwLrO=#

Cr\'+T>Dv}7#

3. +dP;v}7S4wLO=?jwL#

Z 5 B wLdC 53

Page 60: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

1 4 v}7vVZ?jwLO1,kMEsj4|TjI,S#

a{

VZ,Q,SwL#}78>}]wD=r(S - A)#4wL+Z?jwL.0K

P#;s,S4wLdvD}]ICw?jwLDdk#}g,“!q”wLazId

v,CdvfsId1“8VP!”wLDdk#

>}:wL,S

ZwL<P,SwLD==v(}]w#

F.Z?mKPDwL<

1?jwLSU4T4wLD}]1,,S+T>*5_#Y1X5T>*i_#

TBwL<TdCIZ?mT/KPD“F.”wL*<#S“F.”wL= 3 v“!q”w

LDi_8>Y1@5X5,bm>Z“F.”wLjIKP.0,b)“!q”wL;a

KP#+G,;a+NN}]S“F.”wL+]=“!q”wL#

d{wL.dD5_T>}]w#}g,QO"D!qaS“O"”wL(j)*“E}

n”)wk“8VP!”wL(“SegByScore”)#;s,Q8VD!qawk“J~Pm

”M“tPPm”wL,TcIT(};,D~@4;6L7#

|D,S_Db[

P`v!nCZXFwL<PwLr.dD,S{_Db[#

54 IBM Campaign C'8O V9.1.2

Page 61: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XZKNq

zIT8(,S_Gd[_(c1)9G1_(v1G)#mb,z9ITXF,S

_GT>ZwLr0f9G3s#

,S_G5_9Gi_!vZwLrX5#1?jwLSU=4T4wLD}]1,

,S_G5_#1?jwL@5Z4wL,+;SU4T4wLD}]1,,S_G

i_#i_8>?jwLZ4wLjI.0^(I&KP#by,zIT7(Z1d

O@5ZKKDY1wL#

}L

1. r*wL<TxP`-#

2. ZwL<$wxPR|%wTr*OBDK%#

3. *Zd[_(c1)k1_(v1G).dP;,k!qi4,;s!Pr!{!

Pd[,S#

4. *9,S_T>ZwLr3s,k!qi4,"!{!PX~,S#

>}=vwL.dD,S

g{=vwL;Y,S,r_g{|G.dD}]wD=r"zK|D,G4zIT

>}C,S#

}L

1. Z*zn/Z,r*wL<T)`-#

z4=wL!CeM$wx#

2. %w*>}D,S#

3. 4PTBYw.;:

v R|%wK,S,;sSK%!q>}y!n#

v 4 Delete |#

v %wwL<0ZPDtP<j #

v 4 Ctrl+X#

a{

,S;>}#

ZwL<Z4FwL

9(*zn/wL<1,4FQdCDwLITZ!1d#zITZ$wxPDNb

;C3ywL#

}L

1. Z*zn/Z,r*wL<T)`-#

2. Z$wxP,%w*4FDwL#

":*!q`vwL,zIT Ctrl+ %wb)wL,O/7Fb)wLD!qr,2IT(} Ctrl+A T!qwL<PDyPwL#

Z 5 B wLdC 55

Page 62: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

3. %w4F<j #

z9ITSK%!q4Fr_4 Ctrl+C#

4. %w3y<j #

z9ITSK%%w3yr_4 Ctrl+V#

CwLD1>T>Z$wxP#

5. %w"+dO/=?j;C#

ZwL<.d4FwL

9C#eb+dCwLS;vwL<4F=m;vwL<##e|,;vr`vQd

CDwLM,S#hF4SwL<1,4FQdCDwLrITZ!1d#

XZKNq

IZ3)^F,z;\9C=v%@D/@w0Z+dCwLS;vwL<4F=m

;vwL<#kDCBPwL#

}L

+dCwLS;vwL<4F=m;vwL<DnQ==G9C#eb:

1. r*wL<TxP`-#

2. ZwL<P!qwL# zIT(}4! Ctrl |"%wrO/7Fb)wLD!qr,2IT(} Ctrl+A T!qwL<PDyPwL#

3. R|%wNNy!wLr"!q4F=#eb#

4. a>1,kdk{FM"MTozzTsj6C#e#

5. VZ,zIT(}SR|%wK%P!qS#eb3yr(}9C!n > Qf"D#e,+wLr3y=NNd{wL<P#

6. w*9C#ebDfz=(,zIT4PBP=h:

a. !q;vr`vwL#

b. 9C4F<j "Ctrl+C rR|%wK%44FwL#

c. XUwL<#

d. T`-==r*m;vwL<#

e. (}%w3y<j "9C Ctrl+V rR|%wK%43ywL#

ZwL<PF/wL

zIT(}+wLO=$wxPDd{;C4F/wL<PDNNwL#F/wL;

0l$wwL;;0lwL<DSub[#

*<.0

K}LYhzQr*wL<TxP`-#

56 IBM Campaign C'8O V9.1.2

Page 63: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XZKNq

zI\*F/wL,TczIT|ezXi4wLrM,S#(#,nC\b+wL

EZ?;vd{wLO=,bGr*\Q4=\ewL#g{_PxPm`wLDs

MwL<,G4zITF/wL"fs9CuE&\4i4yPwL#

wLZwL<$wxPD;C;0l}]D_-w#wL.dD,Sv(}]w#

q-BfD=hZwL<PF/wLr#

}L

1. ZwL<$wxP,+wLO=B;C#

xvCwLDVP,S+#t,;skTBD;CxPXBfF#

2. %w#f#

`XNq:

Z 273D:w{wL<b[;

SwL<P>}wL

hFM9(wL<1,g{z7(;Yh*3)wL,G4zIT+|G>}#g{

>}_P"MDwL,G42a>}C"M#

*<.0

K}LYhzQr*wL<TxP`-#

}L

1. ZwL<$wxP,R|%wz*>}DwL,;sSK%!q>}#

(}4! Ctrl |,IT,1!q`vwL#

2. %w7(T7O>}#

a{

K1+S$wxP}%y!wL,"R>}kb)wLDyP,S#mb,9a>}

kb)wL`XDyP"M#

KPrbTwL

*7#zDdCI&Ra{gz$Z,kZdC",S.sbTKP?vwL#

XZKNq

":KPwL1,4TH0KPDNNa{+*'#

}L

1. r*wL<TxP`-#

2. %w*KPDwL#

Z 5 B wLdC 57

Page 64: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

g{CwLh*4T4wLD}],7#4wLQ-I&KP,Tcd}]IC#

3. r*$_8PDKPK% ,r_R|%wwLr,;s!q;v!n:

v bTKPy!wL:Z9(wL<1,k9CK!n,TczITZ"zms1

TdxPJOoO#bTKP;adv}]r|BNNmrD~#(+G,Zb

TKPjI1KP%"w,"&C+V\F#)

a>:bTKP}]YwwL(“!q”"“O"”"“i!”M“\Z”)1,zIT

^FTdv!qDG<}#k9CwLdCT0rP“%*s!^F”!n(OD

^Fdv%*s!!n#

v #f"KP!(wL:4PzzKP#*5wL“J~Pm”M“tPPm”a+u

?4k*5z7G<#?vzzKP;\zI;N*5z7G<#vZH>}K

4T10KPD*5z7G<1,E\XBKPQ-*CzzKP4PD*5w

L#%"wZzzKPjI1KP#

":;KPwL<D;vwLr_;vV';a]vwL<DKPj6#z;KP

;vwLr;vV'1,g{fZ*5z7G<,+a>z!qKPz7G<!

n,;sEITLx#PXj8E",kNDZ 1673D:(}4PzzKP4|

B*5z7G<;#

4. ZwLjIKP1,k%w7(#

a{

CwLZI&KPsaT>;vL+4!jG#g{Pms,G4CwL+T>;v

l+ X#

“!q”wL9C“!q”wL4(eu~TS*z}]9(*5K(}gM'"J'rR%)P

m#

“!q”G Campaign P9Cn51DdP;vwL#s?VwL<T;vr`v“!q”

wL*<#“!q”wLdv;v%*,C%*|,j6(}g,M'j6)DPm,

dITId{wL^DME/#

!q*5KPm

dC“!q”wLTSP!*z}]P!q*5K#

XZKNq

*!q*5K,zITZ8VP!rmP8(yPj6,2IT9Ci/viRzk

*D*5K#;s,IT+;vr`v“!q”wLCwm;wLDdk#}g,zI

T!qyP“p(”M',;s4(“x(”M'Dm;v!q#SE,zIT9C“O"”

wL44(Oq*5KD%vPm#

}L

1. r**zn/,;s%wwL<!n(#

2. %wwL<0ZPD`-<j #

58 IBM Campaign C'8O V9.1.2

Page 65: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

3. +“!q”wL S!CeO=wL<#

4. +wwL<PD“!q”wLr#

b1,+r*“!qwLdC”T0r#

5. Z“4”!n(O,9CdkPm4!q“8VP!”r“m”,Tc*wLa)}]

4#

zIT!q;v8VP!,2IT!q;vr`vm#*!q`vm,kSdk

PmP!qZ;vm,;s9CVNT_D!TE4%#

":g{ IBM Digital Analytics k Campaign /I,G4zIT!q IBM Digi-tal Analytics 8VP!w*dk#

6. !qTBdP;v!q!n#!n{Fy]dk}]4P8(D\Z6pxPy

;,#

v !q \Z j6:|(zZO;=hP!qD8VP!rmPDyPP#

v !q audience j6@]:(}8(i/4!qj6#

7. g{!q!q audience j6@],k9CBPdP;V=(44(i/:

v 8r"%w:%wVN{F"Kc{M5%*T!q549(mo=#9C

And/Or 4iOmo=#K=(G4(i/n]WD=(,RPzZ\bvVo

(ms#

v D>9(w:9CK$_4`4-< SQL r9Ca)Dj#zIT9CD>9

(wZD+=ozLr4!qa)Dj(dP|(_-Kc{MV{./

})#

9CdPN;=(,zITSICVNPm(dP|( IBM Campaign zIDVN

MIzVN)P!qVN#

":g{zDi/|(k Campaign zIDVN,{DmVN,G4XkTVN{

FxP^(#k9CTBo(:<table_name>.<field_name>

8. g{*^FCwLzIDj6},k9C%*s!^F!n(#

9. 4TB==9C#f!n(#

a. wL{F:Vd;vhvT{F(}g,Select_Gold_Customers)#wL{F

CwwL<ODrj)#9aZwVT0rM(fP9CK{F4j6wL#

b. dv%*{F:1!ivB,K{FkwL{F%d#+ZwVT0rM(f

P9CK{F4j6dv%*(CwLlw=D;ij6)#

c. (I!)4SA?j%*:g{si/Z?j%*gSmq (TCS) P$(eK

?j%*,k4PK=h#*+$(eD?j%*kwL<wLdv`X*,

k%w4SA?j%*,;sSgSmqP!q?j%*#dv%*{FM%

*zkLPT TCS,"Rb=vVND5<J1eVT>T8>fZ4SX5#

PX|`E",kNDXZgN9C?j%*gSmqDE"#

d. %*zk:%*zk_PI53\m17(Dj<q=,"R%*zkZzI

1G(;D#}GzKb|D%*zkD0l,qrk;*|D%*zk#

e. "M:9C"MVN45w“!q”wLDC>#0_v(G}C!qj<#

10. %w7(#

Z 5 B wLdC 59

Page 66: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

VZ,KwLQdC#zITbTKPKwLTi$dGq5Xz$ZDa{#

Z*zn/P+ IBM Digital Analytics 8VP!h*?jIBM Digital Analytics JmC'y]CJMi46pu~4(e8VP!#Z IBM Cam-

paign PdC“!q”wL1,zIT+b)8VP!Cw}]4#

*<.0

vZ IBM Digital Analytics M Campaign /I1,IBM Digital Analytics 8VP!!nEIC#6IBM Campaign \m18O7TdC/IwK5w#

dC/Is,zITjITB=h,TcZ*zn/P9CS IBM Digital Analytics P

<vD8VP!#

}L

1. +w Campaign wL<PD“!q”wLTr*“!qwLdC”T0r#

g{“!q”wL|,H0(eD IBM Digital Analytics 8VP!,G44!n(O

Ddkr+T>VP8VP!{F#

2. r*dkPm,;s%w Digital Analytics 8VP!#

“IBM Digital Analytics 8VP!!q”T0rr*#

3. !qM'j6,Ti4C IBM Digital Analytics M'DQ"<8VP!DPm#

60 IBM Campaign C'8O V9.1.2

Page 67: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

":!q8VP!PmvT>G)*y!M'j64(D8VP!#*i4d{Q

"<D8VP!,k!qm;vM'j6#

4. Z!q8VP!PmP,!q*9CD8VP!:

v !q8VP!Pm+8>4(C8VP!D&CLr"C8VP!D`MT0*

<UZMaxUZ,b)E"yZ IBM Digital Analytics P(e#

v hvIozz7(8VP!DC>#g{zh*XZ8VP!D|`E",k+

wC8VP!Ti48VP!mvMd{E"#

v ?v8VP!T_D*<UZMaxUZ8> IBM Digital Analytics (eDCZ

iRk8VP!u~%dDCMDUZ6'#}g,;v8VP!I\R=Z

2012 j 1 B 12 U= 2012 j 4 B 12 U.dAYCJX(Xc}ND?vK,

xm;v8VP!R=4Td{UZ6'DCM#^(ZK|D IBM Digital

Analytics (eDUZ6'#+G,zIT9CT0rW?D8VP!6'UZX

~4(etZ IBM Digital Analytics P(eD6'DUZ6'#

5. 9CT0rW?D8VP!6'UZMUzX~48(z#{q!y!8VP!D

}]DUZ6'# g{zZ^D(k4(`T)“!q”wL,G4+T>VP8V

P!6'#

v z8(D6'XktZ IBM Digital Analytics P*C8VP!(eD*<UZM

axUZ(PmP?v8VP!T_y>)#

v }K<G*<UZMaxUZ,Campaign 9<GUZ<x(g{P)#UZ<x

Z IBM Digital Analytics P(e,+;T>Z“8VP!!q”T0rP#UZ<

x^F*8VP!i!}]Dl},T7#Z<vsMD}]/1 IBM Digital

Analytics ;a,:I#

}g,m>Z IBM Digital Analytics PP;vgH* 3 vB(*<kaxUZ)

RUZ<x* 7 lDQ(e8VP!#zZ Campaign P(eDUZ6'<GK

b=v<x#g{z8( 3 vBgH.bDUZ6',G4+^(#fzD8V

P!(e#`FX,g{z8(,} 7 lDUZ6',G4+^(#fzD8V

P!(e#

v ;*xTr`TUZZ IBM Digital Analytics (eD6'MUZ<xZ,zMI

TTdxP8(#

v g{z8(xT*<UZ,G4z9Xka)axUZ#}g,g{ IBM Digi-

tal Analytics (eD8VP!(eK 3 vBDgH,G4zD*zn/ITZC

gHZD%vUZ"B]r\U/dE"DCM*?j#

v `TUZ>}:

– g{ IBM Digital Analytics (eD8VP!(eK 3 vBDgH,G4zI

T8(CZLxiRn|CMD`TUZ,}g,rlr}% 7 l#*zn/

+I&KP,1= IBM Digital Analytics (eDaxUZvV*9#

– g{z8(>B,G4Xka)1=0;l*9D{B}]E\9CK`T

UZ#}g,g{qlG 3 B 28 U,G4Xk*y!8VP!a)S 3 B

1 U= 3 B 27 UD}]#

– g{z8(O;vB,G4Xka)0;{BD}]#>} 1:g{ IBM Digi-

tal Analytics (eD8VP!D*<UZ* 3 B 1 U,axUZ* 3 B 31

U,G4S 4 B 1 U*<1= 4 B 30 U(|(1U)IT9C“O;vB

”(4q! 3 BD}])#>} 2:g{ IBM Digital Analytics (eD8VP

!D*<UZ* 3 B 1 U,axUZ* 3 B 30 U,G4+^(9C“O;

vB”,r*;P{BD}]#>} 3:g{ IBM Digital Analytics (eD8

Z 5 B wLdC 61

Page 68: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

VP!D*<UZ* 3 B 2 U,axUZ* 3 B 31 U,G4+^(9C“

O;vB”,r*;P{BD}]#Zb)ivB,+T>;u{",8>“O

;vB”;Z8VP!UZZ#XkD*9CxTUZ#

6. %w7(T5X=“!qwLdC”T0r#

a{

“!q”wLKP1,|S IBM Digital Analytics i!8(UZ6'MUZ<xZ8VP

!D}]#CZwL<D3dmf* Campaign gN+ IBM Digital Analytics j6*

;* Campaign \Zj6#;s,\Zj6ICZBNwLP#PXK$w-mD<u

E",kND6Campaign \m18O7#

Z1{DivP,KPwL<1,y!8VP!D IBM Digital Analytics j6}I\;

%dZ Campaign PR=D\Zj6}#}g,I\P 100 v IBM Digital Analytics

X|V,+GZ Campaign P;P 95 v%dDj6#Campaign rzaQKiv,+

GLxKPwL<#+;u{"4kCwL<DU>D~,*szi$3dD*;m

Gq|,|BDG<#\m1IT(}y]+>_T(XB)%d*zMQzX|V

"TnB}]XBnd*;m4bvKiv#zXkZ|B3dD*;m.sXBK

PwL<#

“O"”wL9C“O"”wL48(+|,MO"D)dk%*T0E}D)dk%*({9)#

(}bV==,zIT|,rE}4TwL<PsxwLD%*#}g,9C“O"”

wL4{9Qks;SUNNP!*zDOD“!qTKv”M'#

O"M{9*5K

“O"”wLS\4T`v%*Ddk"zI;viOdv%*#O"%*1,zIT

!q|(rE}Z]#

}L

1. r**zn/,;s%wwL<!n(#

2. %wwL<0ZPD`-<j #

3. AYdC=vz*O"ddvDwL# }g,dC=v“!q”wL#

4. +“O"”wL S!CeO=wL<#

5. +}7SONwL(}g“!q”wL)O=“O"”wLT,Sb)r#XkSON

wL,SA“O"”wL#X4T+NNd{ONwL,SA“O"”wL# kNDZ

533D:,SwL<PDwL;#

":r“O"”wLa)dkDyP%*<Xk_P`,D\Z6p#}g,`v“

!q”wLXk9C“R%”\Z#

6. +wwL<PD“O"”wL#

b1,+r*wLdCT0r#,S=“O"”wLDb)wLPD%*+P>Z

dkPmP#

62 IBM Campaign C'8O V9.1.2

Page 69: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

7. g{*SO"DdvPE}j6,kZdkPmP!q;v%*"+dmS=*

E}DG<Pm#}g,9CK!n4E}Q!qKvDM'#

8. g{*ZO"DdvP|(j6,kZdkPmP!q;v%*"+dmS=*

|(DG<Pm#zmS=KPmD%*PDj6+iOI;v(;j6Pm#

9. 8(gNO"|,Z*|(DG<PmZDdk%*PDPm:

v |(1O"/e}:K!nazI;v(;j6Pm,b)j6AYfZZ;vdk%*P#X4j6+v|(;N#K=(9C_-“OR”r“ANY”#}g:

g{M' A Z Gold.out %*r Platinum.out %*P,G4|(CM'#

v |(1%d (AND):v|,b)ZyPdk%*P<fZDj6#K=(9C_

-“AND”r“ALL”#}g:v1M' A Z Gold.out %*M Platinum.out %*P<fZ1,E|(CM'#Zz*|(zc`vu~DM'1,K!n\

PC#g{3vj6"GZyP“O"”wLdk%*P<fZ,G4;a|(

Cj6#

10. g{*^FCwLzIDj6},k9C%*s!^F!n(#

kNDZ 1423D:^Fdv%*Ds!;#

11. 4TB==9C#f!n(#

a. wL{F:Vd;vhvT{F#wL{FCwwL<ODrj)#9aZw

VT0rM(fP9CK{F4j6wL#

b. dv%*{F:1!ivB,K{Fk“wL{F”`%d#+ZwVT0rM

(fP9CK{F4j6dv%*(CwLzID;ij6)#

c. (I!)4SA?j%*:g{si/Z?j%*gSmq (TCS) P$(eK

?j%*,k4PK=h#*+wL<wLdvk TCS PD%*`X*,k%

w4SA?j%* ,;sSgSmqP!q?j%*#dv%*{FM%*z

kLPT TCS,"Rb=vVND5<J1eVT>T8>fZ4SX5#P

X|`E",kNDXZgN9C?j%*gSmqDE"#

d. %*zk:%*zk_PI53\m17(Dj<q=,"R%*zkZzI

1G(;D# kNDZ 1503D:|D%*zk;#

e. "M:hvwLDC>ra{# }g,8>z*|(rE}DG<#

12. %w7(#

a{

VZ,KwLQdC#zITbTKPKwLTi$dGq5Xz$ZDa{#

“8VP!”wL9C“8VP!”wL+}]V*;,Dir8VP!#+“8VP!”wL,S=“*5”

wL(}g“tPPm”r“J~Pm”)T+&mrL7Vd=wv8VP!#

}g,zITy]M'H0D:rz7G<+{GV*_[5"PH[5T0M[5

8VP!#+8VP!w*“*5”wLDdk1,?;v8VP!<ITU=;,D

L7#zIT4(D8VP!};P^F#

zIT(}=V==+}]8V:ZVNP9C;,5,r_9Ci/4}KVNP

D}]#}K}]bmVN,z9IT9CIzVN+}]8V#ZbV==B,z

IT4P(FViT4UzDb8+M'8V#

Z 5 B wLdC 63

Page 70: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

":I“8VP!”wL4(D8VP!;agwL<ra0xPVCf"#*4(“@

CD”8VP!(2F*=TT8VP!),\m1IT9C“4(8VP!”wL#

8VP!<GBnZ*zn/wL<PdC“8VP!”wL1,k<GTB!nM<r#

!q8VP!=(

Z*zn/wL<PdC“8VP!”wL1,zIT4VNri/48VP!#

Z3)ivB,4VNr4i/8VP!1<IT!C`,Da{#}g,Yh}]

bPD AcctType VN+zDM'J'V*j<"`yMEJ6p#4 AcctType VN

xP8VaTb)J'`M4(}v8VP!#

zIT9Ci/!C`,Da{,+G4(8VP!h*`4}v%@Di/#yZ

z8VD}]47(n_'D=(#

98VP!d*%b

zIT+8VP!8(*%bD,bb6E#$v+?vOqG<CZ;v8VP!

P#+8VP!Vd=L71,?vM';U=;~L7#

yZz(eDEH63r,+G<CZzcdu~DZ;v8VP!P#}g,g{

;;M'{O8VP! 1 M 3 Du~,xZEH63rP,8VP! 1 Z8VP!

3 .0,G4CM'vT>Z8VP! 1 P#

^F8VP!s!

dC“8VP!”wL1,?v8VP!DG<}D1!s!G“^^”#}g,g{zZ

4PT*zn/wL<rwLDbTKP,G4I\#{^Fy4(8VP!Ds

!#

zIT+8VP!s!^F*NN}{}#^F8VP!s!s,+fzX!qOq

G<#

}GwLdkPy|D,qr,;ifzG<+CZKwLD?NsxKP#bZz

rc+8VP!a{CZ(#C>1AXX*,d-rZZ,Xky],;iG<T

;,(#c(xPHOT7(?v#MDP'T#

g{z;rc+b)a{CZ(#,G4ITC“8VP!”wLZ?NKP1!q;

i;,DfzG<#*K,kZr“8VP!”wLa)dkDONwLP9C“fzV

S”5c (0)#5 0 7#wL?NKP1!q;i;,DfzG<#

!q4%*

Z*zn/wL<PdC“8VP!”wL1,yP!PD%*Xk(eZ,;\Z6

p#g{!P`v4%*,G4Z?v4%*O4P`,D8V#

+8VP!Cwm;“8VP!”wLDdk

8VP!ITCw*zn/wL<Pm;“8VP!”wLDdk%*#}g,zIT

4jd6'xP8V,;s4W!~@x;=8V#

64 IBM Campaign C'8O V9.1.2

Page 71: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

TZK>},Yhz*+M'8V*`vjd6'#zD}]b|, AgeRange VN,

|+yvjd6'.;(}g,26-30)Vdx?vM'#4 AgeRange VN8VP!T

4(yv8VP!#

;s,zIT+byv8VP!Cwm;“8VP!”wLDdk,b+4m;VNr

i/x;=.VM'#}g,Y(zD}]b|,{* PreferredChannel DVN,K

VN8(?vM'DW!*5~@:1SJDcf"g0z["+frgSJ~#;

s,zIT+yvjd6'8VP!Cwdk44(Z~v“8VP!”wL,T4

PreferredChannel VN8VP!#yPbyvjd6'8VP!+x;=8V*DvW

!~@8VP!,TzI\F 24 vdv8VP!#

4VN8V}]

Z}]bmP4VN8V}]1,VNP?v;,D5+4(%@D8VP!#ZV

NPD5T&Zz*4(D8VP!1, K!nnPC#

XZKNq

}g,Yhz*+d{L7Vdx+? 10 vXxPDM'#zDM'}]b|,F*

regionID DVN,CVN8>?vM'ytDXx#4 regionID VN8V+4( 10

vXx8VP!#

kq-BP=hT4VN8V}]#

}L

1. r**zn/,;s%wwL<!n(#

2. %wwL<0ZPD`-<j #

3. +“8VP!”wL S!CeO=wL<P#

4. AY,S;vQdCDwLw*“8VP!”wLDdk#

5. +wwL<PD“8VP!”wL#

b1,+r*“8VP!wLdC”T0r#Q,S=“8VP!”wLDwLPD%

*+T>ZdkPmP#

6. Z8VP!!n(O,r*dkPm"!q“8VP!”wLDdk#*!q`v

%*,k9CdkPmT_D!TE4% (...)#

7. !q4VN4(8VP!"9CCPm4!qz*CZ4(8VP!DVN#

K1r*Ty!VNxPE*Vv0Z,;sT/*<Ty!VNxPE*V

v#

8. H}E*VvjIT7#}74(KyP8VP!#;s,%w7(#

yZy!VNDE*Vva{4|B8VP!PmT08VP!}VN#*Zu

<!qVNsf1TdxPXBE*Vv,k%wE*Vv#

9. hC#`DdC!n:

v Z 663D:“8VP!”wL:“8VP!”!n(;

v Z 673D:“8VP!”wL:“i!”!n(;

v Z 683D:8VP!wL:“#f”!n(;

Z 5 B wLdC 65

Page 72: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

10. %w7(#

VZ,KwLQdC#zITbTKwLTi$dGq5Xz$ZDa{#

“8VP!”wL:“8VP!”!n(9C“8VP!wLdC”T0rD“8VP!”!n(48>gN+kV}].V*;,

Dir8VP!#

Bmhv8VP!wLdCT0rD“8VP!”!n(ODX~#

m 9. “8VP!”!n(

XF hv

dk 8(“8VP!”wLDdk#B-Pm|,4T,S=“8V

P!”wLDNNwLDyPdv%*#g{*!q`vd

k,k!q`v%*#

4VN8V 8(;vVNTCZ+}]8V#9Cy!VNDVP;,5

+}]8V#VNPD?v;,5+4(;v%@D8VP

!#

“E*Vv”4% r*E*Vv!qVN0Z,C0ZFcy!VNPG<D5

MV<#vZ4VN8V1E&Zn/4,#

“IzVN”4% r*4(IzVN0Z#vZ4VN8V1E&Zn/4,#

4i/8V yZz4(Di/+}]8V#

8VP!} 8(*4(D8VP!}#vZ4i/8VP!1E&Zn/

4,#1!ivB,+4(}v8VP!,1!{FVp*

“Segment1”"“Segment2”M“Segment3”44(}v8VP!#

4VN8V1:yZy!VNDE*Vva{|B8VP!}

VN#

“8VP!}”VN;JmdksZ 1000 D5,bGr* 1000

GwL<PIT4(Dns8VP!}#

%b8VP! 8(8VP!Gq*%bD(4,#$?vOqG<;tZ;

v8VP!)#

4(i!m 8>8VP!Gq&C*?vdv%*4(“i!”m#!qK

!n+7# Campaign ITrTsDwLa)X*DE"Tz

Ywv8VP!PDX4?j\Z#

!PK4!r+tC“i!”!n(OD!n#

g{!q%b8VP!,G4+{CK4!r#

8VP!{F 4{FPvyP8VP!#1!ivB,+4(}v8VP

!,1!{FVp*“Segment1”"“Segment2”M“Segment3”4

4(}v8VP!#

4VN8V1:yZy!VNDE*Vva{|B8VP!{

F#}g,g{zy]F*“Acct_Status”DVN(_P=v;

,5 “ A ”M “ B ”)xP8V,G4+4({*

“Acct_Status_A”M“Acct_Status_B”D=v8VP!#

nss! ?v8VP!PJmDnsG<}#

66 IBM Campaign C'8O V9.1.2

Page 73: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

m 9. “8VP!”!n( (x)

XF hv

s! zc8VP!Du~DG<}#ZKPCwL.0,K}?1

!*dv%*PDG<\}#

i/ +(eK8VP!Du~Di/#vZ4i/8VP!1ET

>#

OF 1 ;MBF 1 ; +y!8VP!XBEr#4mPyP3r&m8VP!#

“B(8VP!”4% r*B(8VP!0Z#vZ4i/8VP!1E&Zn/4

,#

“`-”4% r*`-8VP!0ZT`-y!D8VP!#

F} F}y!8VP!#F}8VP!1,T/|B8VP!}V

N#g{;P;vICD8VP!,G4}%4%+&Z{C

4,,T\b>}(;D8VP!#

;*TU8VP!KPsxw

L

@9KwLDBNwLkTU8VP!KP#

“8VP!”wL:“i!”!n(9C“8VP!wLdC”T0rD“i!”!n(4!q*i!DVN#(}bV==,

zITJm+“8VP!”wLPDdvw*wL<P“J~Pm”r“tPPm”wLDd

kxPCJ#

Bmhv“i!”!n(ODVN"4%MX~#

m 10. “i!”!n(

VN hv

?j}]4 KwLDdv4k;C#?j}]4B-Pma)K Cam-

paign ~qwT0z,S=Dd{NN}]4#

r!VN yZzDdk}]4xICZi!DVNDPm(|(VN{

FM}]`M)#

g{zDdk4G eMessage PDG<3f,G4?vVN{F

GG<3fD;vtT#g{CtT|,XbV{rUq,G

4+d*;*P'VN{F#TD>N=PvyPG<3ft

TD}]`M#

":#=Ts{^F* 30 vV{#+zDtT{F^F* 30

vV{rTBTzITZi!DdvP'DP{F#

*i!DVN zSr!VNPmP!qi!DVN#“dv{F”1!**i

!DVNPPDVN{F#

“E*Vv”4% r*E*Vv!qVN0Z,C0ZFcy!VNPG<D5

MV<#vZr!VNPmP!q3vVN{F1E&Zn/

4,#

“IzVN”4% r*4(IzVN0Z#

“|`”4% r*“_6hC”0Z,C0Z|(CZx}X4G<D!nT

0CZ8( Campaign gN6pX4nD!n#

Z 5 B wLdC 67

Page 74: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

8VP!wL:“#f”!n(9C“8VP!wLdC”D“#f”!n(4^DwL{F"dv%*{Fr_%*z

k,r_dkXZwLD"M#

PX|`E",kNDTBwb:

v Z 1483D:|D%*{F;

v Z 1493D:XC%*{F;

v Z 1503D:4FM3yxqPDyP%*;

v Z 1503D:|D%*zk;

“8VP!”wL:“B(8VP!”M“`-8VP!”X~BmhvK“B(8VP!”T0rM“`-8VP!”T0rODX~#zIZdC“8

VP!”wL1CJb)T0r#

":vZz4i/8VP!1EITCJ“B(8VP!”T0r#4VN8V1,;

\CJ`-8VP!T0rPD{FMnss!VN#

m 11. “B(8VP!”M“`-8VP!”T0rX~

XF hv

{F 8VP!D{F#

nss! 8VP!PJmDnsG<}#

!q@] 8(zDi/yyZD}]4#

!qyP}]4`M +}]4PDyPj6<|,ZdkB-PmP#

!q}]4`MM a)T;)&\DCJ(,b)&\CZ4(i/TyZz(

eDu~4v!q3)j6#

“_6”4% r*“_6”!n(,da)TB!n:

v 9C-< SQL:9C-< SQL i/+}]8V#

v 9C4Tdk%*Di/6':vZK“8VP!”wLD4

%*9Ci/1IC#!PK4!rT+4%*Di/k

10D!qj<O"(9C“AND”)#

“IzVN”4% r*4(IzVN0Z#

“i/”D>rM4% PXgN9Ci/D>rT0`XVNM4%DE",kND

6IBM Campaign \m18O7PD“ZwLP4(i/”#

9Ci/8V}]

zITy]y4(Di/Da{48V}]#h*}KVNPD}]T4(yhD8

VP!1,K!nnPC#

XZKNq

}g,Yhz#{yZd%jDI:z7G<+M'.V*_[5(,} $500)"PH

[5 ($250-$500) MM[5($250 TB)8VP!#M'}]bPD PurchaseHistory

VNf"?vM'DI:D\pn(@*)#9C%@Di/44(?v8VP!,

!q_P PurchaseHistory VNPzc8VP!u~D5DG<#

":2IT9C-< SQL 48V}]#

68 IBM Campaign C'8O V9.1.2

Page 75: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. r**zn/,;s%wwL<!n(#

2. %wwL<0ZPD`-<j #

3. +“8VP!”wL S!CeO=wL<P#

4. ,S;vr`vQdCDwLw*“8VP!”wLDdk#

5. +wwL<PD“8VP!”wL#

b1,+r*“8VP!wLdC”T0r#Q,S=“8VP!”wLDwLPD%

*+T>ZdkPmP#

6. Z8VP!!n(O,r*dkPm"!q“8VP!”wLDdk#*!q`v

%*,k9CdkPmT_D!TE4%#

7. !q4i/8VP!#

8. 7(z*4(D8VP!},;sZ8VP!}VNPdkC}V#

9. **?v8VP!9l;vi/,k!qC8VP!,;s%w`-TCJ“`-

8VP!”0Z#PXj8E",kNDZ 683D:“8VP!”wL:“B(8V

P!”M“`-8VP!”X~;#

10. hC#`DdC!n:

v Z 663D:“8VP!”wL:“8VP!”!n(;

v Z 673D:“8VP!”wL:“i!”!n(;

v Z 683D:8VP!wL:“#f”!n(;

11. %w7(#

VZ,KwLQdC#zITbTKPKwLTi$dGq5Xz$ZDa{#

“y>”wL9C“y>”wL+*5KVI`vi#y>D+3C(G("?jMXFi,zIT

9Cb)i4b?P!*zn/DP'T#

+*5K.V*y>i

*4(?jMXFi,k9C“y>”wL#P8vIy=(:fz4(Z3FOP'

DXFirbT/#?t X ?t;vG<+G<Vd=;vy>i#3r?V+;)G

<Vd=sxy>P#

}L

1. r**zn/,;s%wwL<!n(#

2. %wwL<0ZPD`-<j #

3. +“y>”wL S!CeO=wL<#

4. AY+;vQdCDwL(}g,“!q”wL)w*dk,SA“y>”wLr#

5. +wwL<PD“y>”wL#

K1T>wLdCT0r#

Z 5 B wLdC 69

Page 76: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

6. 9CdkPm4!qz*IyD%*#CPm|,4T,S=“y>”wLDNN

wLDyPdv%*#*9C`v4%*,k!q`v%*!n#g{!qK`

v4%*,G4Z?v4%*O4P`,Iy#

":yP!PD%*Xk(eZ,;\Z6p(}g“R%”r“M'”)#

7. 9Cy>/dv%*}VN48(**?vdk%*4(`Yvy>#1!iv

B,+*?vdk%*4(}vy>,1!{F*

“Sample1”"“Sample2”M“Sample3”#

8. *|D1!y>{F,Zdv{FPP+wy>,;sdkBD{F#zIT9

CV8"}VMUqDNbiO#kp9Cdc (.) r1\(/ r \)#

*c:g{|Dy>D{F,zXk|B+Ky>Cwdk%*DyPsxw

L#|Dy>{FI\!{dCsxDQ,SwL#;c,z&C`-y>D{

F,;s,SsxwL#

9. 9CBPdP;V=(4(ey>s!:

v *4YVH4.VG<:k!q4YVH8(s!,;s+ws!VN48>

G<DYVHTCZ?vy>#g{z#{^Fy>s!,k9CnsG<}

VN#1!5G^^#*P>Z“dv{F”PPD?vy>!q1>,r_9

CyP#`D4!r+yP#`DG<VdxCy>#z;\*;vdv%;

!qyP#`D#

v **?vy>s!8(G<}:k!q4G<}8(s!, ;s+wnss!V

N48(nsG<}TVdAZ;vy>i#*“dv{F”PPDB;vy>

8(nss! r_9CyP#`D4!rT+yP#`DG<VdxCy>#z

;\*;vdv%;!qyP#`D#

I!:%wy>s!Fcw,;s9CCFcw47(nQy>s!#4FF

cwPn!y>s!VNPD5,%wjITXUFcw,;s+C53y=

4G<}8(s!Dnss!VNP#

10. 7#dv{FPmP?vy>(eKs!r_!PKyP#`D#

11. ZIy=(?VP,8(gN9(y>:

v fzIy:9CK!n44(Z3FOP'DXFirbT/#K!n9Cy

Z8(VS5Dfz}zIw4fzX+G<Vd=y>i#TsZb)=h

P5wVS5#

v ?t X:K!n+Z;vG<CZZ;vy>,Z~vG<CZZ~vy>,1=8(Dy>}#KwL+X4,1=Q+yPG<Vd=y>i#*9CK

!n,zXk8(Er@]!nT7(gN+G<Er=iP#TsZb)=

hPhvEr@]!n#

v 3r?V:K!n+0 N vG<Vd=Z;vy>,+B;iG<Vd=Z~

vy>,TK`F#K!nICZyZ3)ErVNDns.V;(rd{3

)s!)4(i(}g,[FI:r#MV})#*9CK!n,zXk8(

Er@]!nT7(gN+G<Er=iP#TsZb)=hPhvEr@]

!n#

12. g{!qfzIy,G4Zs`}ivB,zITS\1!VS5#fzVS5

m> IBM Campaign C4fz!qj6Dp<c#

*zIBDVS5,k%wt!,r_ZVS5VNPdk5#zI\h*9C

BVS5D1zD>}G:

70 IBM Campaign C'8O V9.1.2

Page 77: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v zZ`,rPP_Pj+`,}?DG<,g{z9C`,VS5,?N+G

<4(=`,Dy>P#

v fzIyazI;k*Da{(}g,yPPT+Vd=;vi,xyP.T

+Vd=m;vi)#

":}G“y>”wLDdkPy|D,qr,;ifzG<+CZKwLD?N

sxKP#bZzrc+a{CZ(#C>1AXX*,d-rZZ,Xky]

,;iG<T;,(#c(xPHOT7(?v#MDP'T#g{z;rc+

b)a{CZ(#,G4ITC“y>”wLZ?NKP1!q;i;,DfzG

<#*K,k9C“fzVS”5c (0)#5 0 7#wL?NKP1!q;i;,D

fzG<#

13. g{z!q?t X r3r?V,G4Xk8(Er3rT7(+G<Vd=y>iD==:

a. SB-Pm!qEr@]VN,r_%wIzVN49CIzDVN#

b. !q}r4}r+}VVNEr(M=_)T04V83r+V8VNEr#

g{!q5r,Er3r+`4#

14. g{z#{^D1!DwL{FMdv%*{F,k%w#f!n(#1!iv

B,dv%*{FIszy>{FM;v}VDwL{FiI#zITS\1!

%*zkr_!{!PT/zI%*zkr,;sV/Vdzk#dk"MTe

~Xhv“y>”wLD?D#

15. %w7(#

a{

ZwL<P,CwLQdCRQtC#zITbTKPKwLTi$dGq5Xz$

ZDa{#

XZy>s!Fcw

Campaign a)y>s!Fcw4oz7(y>s!Z@@*zn/a{=fD3F'b

e#

P=V==CZ8(zk*D<7T6p#zITdksn6'"FcyhDn!y

>s!,2ITdkn!y>s!"Fc+zzDsn6'#T 95% DCEH6p(

fb)a{#

7(J1Dy>s!

y>s!Fcway]zS*IS\Dsn6'47(*|(Zy>PDnY*5K

}#+T 95% DCEH6p(fb)a{#

XZKNq

1zD?jG*y]y>T;iK1xPF[1,7(J1Dy>s!\X*#(

#,y>s!=s,zzDsn6'=!#9Cy>s!Fcw4FcX(sn6'

yhDy>s!r7(;,y>s!Dsn6'#

Z 5 B wLdC 71

Page 78: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. Z“y>”wLdCT0rDy>!n(O,%wy>s!Fcw#

b1,+r*“y>s!Fcw”#

2. TZl&J@c,kdkzZ{DP!*zn/Dn!Mnsl&JDnQ@c#

b=v5XkG 0% M 100% .dDYVH#Z{Dl&J=M,y>s!Xk=

sE\qCkQb?l&J`,D<76p#

3. g{z;P9C$b#M,k!q(#@cBfD^#M#

4. g{z9CDG$b#M,k!q#M(',;sdkD~nHM[}UfDYV

H#

*q!b)5,k4PTBYw:

a. Z IBM SPSS Modeler Advantage Marketing Edition Pr*“@@”(f,;sr

*“bT”Vx#

b. !qUf!n(,;s+CE"T>*m#

c. +CmDZ;P(8VP!)PD;v5CwD~nHT8>zrc*5DM

'YVH#

d. +CmDns;P([}Uf)PDT&5Cw[}Uf#

Fcwy]$ZDl&JM(#(',9CKE"47(zh*9CDy>

}#

5. 9CTBN;=(:

v *y]zITS\Dsn6'47(n!y>s!,k4PTBYw:Zsn6

'(+ r -)VNPdk 0% A 100% .dD5,T8>z*TKy>S\Ds

n6'YVH#;s,%wFcy>s!#n!y>s!VN8>8(Dsn6

'ZDn!y>#“sn6'”YVH=!,yh*Dy>s!=s#`4,“s

n6'”=s,yhDy>s!=!#}g,3% D“sn6'”yhDy>s!Hz

T 10% D“sn6'”yJmDy>s!*s#

v *7(X(y>s!I\a<BDsn6',kZn!y>s!VNPdk5T

8>zrc9CDy>s!,;s%wFcsn6'#y]b)a{,zITv

(Gvs9GuYy>s!#y>s!=s,zzDsn6'=!#g{yzz

D“sn6'”+_,k9COsDy>s!#

6. 7(nQy>s!.s,k4PTBYw:

a. Sn!y>s!VNP4FC5#

b. %wjITXUFcw#

c. 7OQ!q4G<}8(s!#

d. +C53y=“y>”wLrDnss!VNP#

“\Z”wL\Z6p(ez*&mD?j5e(}g,J'"M'"R%"z7r5q?E)#

ZwL<P9C“\Z”wLTZ\Z6p.dxPP;,r_4\Z6p4}Kj

6#

72 IBM Campaign C'8O V9.1.2

Page 79: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

\Z6pI\m1Zm3d}LP(e#ZwL<P9C“\Z”wL1,zIT8(

*Z*zn/Ph*?jD\Z6p#}g,zITdC“\Z”wL4PTBYw:

v yZ;)5qfr*?vR%!q;vM'(}g,nj$DPTr_J'`nn

_DK);

v !qtZX(M'/DyPJ';

v !qtZX(M'/D`n*:DyPJ';

v !qdPPKVP'1J'DyPR%;

v !qZ8(1d6'ZP}Nr|`NDI:DM'#

“\Z”wLITSNNQ(emxP!q,yTzIT+dCwwL<PD%6wL

Tu=!q}]#

*9C“\Z”wL,zXk9C*d(eK`v\Z6pDm#Z%vmZ(eDb

)6pa);VX54S;v6p“*;”=m;6p#

v ;vX|V(e*mD“w*”r“1!”X|V#(KX|Vm>TK}]49Cn

51D\Z#)Zm3d}LP,8(k3vmX*D1!6p#PX3dmD|

`E",kND6Campaign \m18O7#

v d{X|VGICZP;\Z6pD“8!”X|V#

P;\Z6p.s,Campaign +;T>Z,;\Z6pP(ed1!X|VDb)m#

g{z(Z&m;,D\Z6p,G4I\h*Z Campaign Z`N3d,;vm(?

N9C;,Dw*/1!X|V)#

\Z6p

\Z6pGI IBM Campaign \m1(e,CZm>*zn/D;,1Z?j,}g:

J'"M'"R%"z7r5q?E#

\Z6p##(+"G<U)G4cNa9i/#TBGZM'*z}]bP#{D

Vc\Z6pD;)>}#

v R% > M' > J'

v +> > ?E > M' > z7

si/IT(eM9C^^}?D\Z6p#g{z9C`v\Z6p(}g,M'

MR%),G4mbgN9C“\Z”wL4nQX5VzD5q?jM\X*#

\Z6pI\m14(",$#S;v\Z6pF=m;6p*sz9CDyP\Z

6pZ,;mZ(eKX|V#bya)K“i/”zF4S;v6pP;=m;6

p#

\Z6pG+VD,R=S=?v3dDy>m#by,0kwL<1,+0k\Z

6pT0CwL<ZDm3d#

g{zP(3d IBM Campaign PDm,G4zIT+Bm3d=;vr|`VP\Z

6p,+Gz^(B(\Z6p#;P_8`&mI(DC'((#*53\m1)

EIT4(\Z6p#

Z 5 B wLdC 73

Page 80: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z“\Z”wLP,8(dk\Z6pT0dv\Z6p#dkMdv\Z6pIT`

,(}g,M'),2IT;,(}g,M'MR%)#9C“\Z”wL4#VZ,

;\Z6pZr_P;\Z6p#

R%X5

“R%X5”G;V#fuo,CZhv(}9Cm;\Z6phC6'4uY10\

Z6pPDI1}#

R%X5Dn#{>}.;G7(?vR%P*w*?jD%vI1#zI\y]g

BP!*z5qfr!q?vR%PD;vI1:

v yPJ'P5Pns@*5DvK;

v ZX(z7`pPxP}n`I:DvK;

v _Pn_0;DvK;r_

v R%Pjz 18 jDnjaPT#

zIT9C“\Z”wL4|D\Z6p"y]C'8(Du~4}Kj6#

N1P;\Z6p;)4SD*zn/h*;,\Z6pD&mE\C=nU?j5eDPm#baf

0S;v\Z6p*<,4P;)Kc"ICKdv,;sF=m;\Z6p,"4

Pd{Kc#

}g,zI\#{'V;,6pD4S{9#rK,ZM'kJ'.dfZ;T`r

_`T`X5D}]#MP,*zVvK1I\#{9(4PTBYwD*zn/:

v e}M'5PDzcX(u~DyPJ'(}g,e}%<DNNJ');

v {}zcX(u~DX(J'(}g,{}yP/{TMDJ')#

ZK>}P,*zn/I\SM'6p*<,4PM'6p{9(1!5*{9%<

DJ'),P;=J'6p,&CJ'6p{9({9/{TMDJ'),;sP;

XM'6pTq!nU*5E"#

>}:“\Z”wLK>}T>gNZwL<PdC“\Z”wL#

B<T>QdCD“\Z”wL#

74 IBM Campaign C'8O V9.1.2

Page 81: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

CwL4gBy>xPdC:

v y!Ddk\Z6pGM';|G DEMO_ACCOUNT mD1!\Z6p(ZdkVND

R`T>K\Z6p)#

v dv\Z6p`,:M',g DEMO_ACCOUNT mPy(e#DEMO_ACCOUNT m(eK=

vd{\Z6p:V'MR%#

v KwLdC*yZVN HIGHEST_ACC_IND Dns5!q?vR%;vM'u?#

>}:}KG<

K>}5wgNZwL<P9C“\Z”wLZD}K&\#

dC“\Z”wLTyZF}r3F/}(MaxOf"MedianOf"MinOf r Any One)4!qj61,}K4%d*IC#%w}Kw1,“8(!qj<”0Z+ar*,

b9z\;dki/mo=T8(+ZyZFcP9CDG<#

": H&C}Ku~,;s4P“yZ”Fc,by,zMIT;<Gb)G<#

}g,zI\#{^(4PYwDUZ6'#*;9C%jDI:;W,zITdk

gBD}Ki/mo=:

CURRENT_JULIAN() - DATE(PURCH_DATE) <= 365

;s,g{zZKcyZFc(CFc!qpnVN.M),G4;+%jZD;W

pn`S#

P;M}K\Z6pdC“\Z”wLTZ\Z6p.dP;r4X(D\Z6p}Kvj6#

*<.0

*9C“\Z”wL,zXk9C*d(eK`v\Z6pDm#

Z 5 B wLdC 75

Page 82: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XZKNq

“\ZwLdC”T0rPICD!n!vZzITvvDwV!q:

v dkMdv\Z6p`,9G;,

v \Z6p5Zb)mPGqf6/

v Gq*y!m(eK`v\Z6p

rK,"GBfhvDyP!n<ICZyPDdkMdvm!qT#

}L

1. r**zn/,;s%wwL<!n(#

2. %wwL<0ZPD`-<j #

3. +“\Z”wL S!CeO=wL<#

“\Z”wLITSNNQ(emxP!q,yTzIT+dCwwL<PD%6

wLTu=!q}]#2IT9Cng“!q”r“O"”.`DwLr“\Z”wLa

)dk#

4. +wwL<PD“\Z”wL#

5. Z“4”!n(O,r*dkPm"8(CwLD}]4#zITS}Zr“\Z”w

La)dkDNNwLP!q“8VP!”"“m”rdv%*#

y!dkD\Z6pT>ZdkVNDT_#g{;Pdk,G4\Z6pT>

*4!q#

a>:"b,!q!n8>dk\Z6p#}g,g{\Z6pG“M'”,G4

zIT!q?vM';vu?#g{\Z6pG“R%”,G4zIT!q?vR

%;vu?#

6. S!q\ZPmP!qdv\Z6p#

":g{z;P4=$ZD\Z6p,G4IT"TXB3dm#

!q!nVZ43KdkMdv\Z6p#

}g,g{dkG“R%”RdvG“M'”,G4!q!n_PTBj):yPM'

j6u?"3)M'j6u?M?vR%j6;vM'j6u?#

7. 9C!qM}K!n48(!qG<D==#IC!n!vZzG!q“yPj6

”(ZbVivB,;Jm}K)9GP;6pr_#tZ,;6p# *KbgN

yZzGqP;\Z6px!qM}KD`Xj8E",kND:

v 9C`,dkMdv\Z6p

v 9C;,dkMdv\Z6p

8. g{*^FwLzIDj6},k9C%*s!^F!n(# TZbTKP,bI

\G#PC#

9. 4TB==9C#f!n(#

a. wL{F:Vd;vhvT{FTZwL<MwVT0r0(fPj6Cw

L#

76 IBM Campaign C'8O V9.1.2

Page 83: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

b. dv%*{F:1!ivB,K{FkwL{F%d#+ZwVT0rM(f

P9CK{F4j6dv%*(CwLzID;ij6)#

c. (I!)4SA?j%*:g{si/Z?j%*gSmq (TCS) P$(eK

?j%*,k4PK=h#*+$(eD?j%*kwL<wLdv`X*,

k%w4SA?j%*,;sSgSmqP!q?j%*#dv%*{FM%

*zkLPT TCS,"Rb=vVND5<J1eVT>T8>fZ4SX5#

PX|`E",kNDXZgN9C?j%*gSmqDE"#

d. %*zk:%*zk_PI53\m17(Dj<q=,"R%*zkZzI

1G(;D# kNDZ 1503D:|D%*zk;#

e. "M:hvCwLDC>ra{(}g,“*5?vR%D;vvKI1”)#

10. %w7(#

VZ,KwLQdC#zITbTKPKwLTi$dGq5Xy$ZDa{#

9C`,dkMdv\Z6p1ICD!n

1wL<D“\Z”wLPDdkMdv\Z6p`,1,zIT9CBP!q46p

\Z#

!q!nry!dkMdv(!q\Z)\Z6pDX5xl#+{C^beD!

n#

":y!\Z6pD{FCZ!q!nj)P#}g,g{dk\Z6pGM',G

4?v\Z6p;vu?!nT>*?v\Z6p;vM'u?#

!q!n|(:

?vG<;v dk/dv\Z6pD;vI1(4m;\Z6phC6

')#

}g:?'R%D;vM'#

kND:*?v<;,D\Z>!q;v<dk/dv\Z>

u?;#

?v6p;) dk/dv\Z6pD;)I1(4m;\Z6phC6

')#

}g:_POv=yI:?DR%PDyPM'#

kNDZ 783D:*?v <;,D\Z> !q;) <\Z

> G<;#

TZ?v g{y!\Z6pDI1}zc3vu~,k!qI1#

}g:J'} > 1 r_I:} > 3#

kNDZ 79 3D:*C\Z6pD?vu?!qu

?;#

*?v<;,D\Z>!q;v<dk/dv\Z>u?:

g{dkMdv\Z6p`,,+Gd{\Z6pCZh(dv6',k9CK!

n#

Z 5 B wLdC 77

Page 84: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XZKNq

}g,zIT!q?'R%Z_PngJ'D;vM'#(dk\Z6pGM',d

v\Z6pGM',4R%6p4hC6',9C MinOf(BaseInfo.AcctStartDt) 4!

q#)8(5qfrT8>gN!q%v5e(}g,3vVNDn!5"ns5r

Pd5),qr!qNN;v(ZKivB,;PICVN!n)#

}L

1. Z“\Z”wLP,*dk!qdk4#*dv\Z!q`,D\Z6p#

`X!q!nd*IC#

2. !q?v\Z6p;vu?!n#

3. SPmP!q\Z6p#

yP8CDQ(e\Z6p(}Kdk\Z)T>ZPmP#

4. SyZPmP!q5:

v NN;v^h0!yZ5

v MaxOf 5Xy!VNDns5

v MedianOf 5Xy!VNDPd5

v MinOf 5Xy!VNDn!5

dP?v&\+}CSdk\Z6p5X;vI1#g{Zns5"n!5rPd

5&s(`vu?,G4+5Xv=DZ;vu?#

5. g{!qNN;vTbDyZu~,k!q&\ZdOYwDVN#KPm|(4

T!q\ZVNPy!mT0NN3d,mDyPVN#(}%w“+”{E49*

m#ZW?Pvy4(DIzVN#

}g,*S?'R%!q_PnsJ'`nDJ'VP_,z+*yZu~!q

MaxOf "SmVNPmP!q Acct_Balance#

z9IT(}%wIzVN44(r!qIzVN#

6. (I!)g{zQ!q*yZDF},G4}Kw4%d*IC#

9C}Kw&\4uYICZyZFcDj6}?#}g,zI\#{yZ}%y

vBPM'D=yJ'`n4!qM',+GZK.0,z#{}KtdJ'&Z

Gn/4,DyPM'#

*}KG<;s4PyZKc,k%w}Kw#K1T>“8(!qj<”0Z#b

9z\;dki/mo=T8(ZyZFcP9CD)G<#H&C}Ku~,;

s4PyZFc,byzMIT;<Gb)G<#

7. %w7(T#fi/,;sXU“8(!qj<”0Z#

8. (}n4#`!n(ODVN4LxdC“\Z”wL#

*?v <;,D\Z> !q;) <\Z> G<:

K!q8>?v\ZP`vu?#

78 IBM Campaign C'8O V9.1.2

Page 85: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XZKNq

ZKivB,dkMdv\Z6p`,,+Gd{\Z6pCZhCdv6'#}

g,!q?'R%ZI:pn,} $100 @*(dk\Z6pGM',dv\Z6pG

M',4R%6p9CnsI:5 >$100 4hC6')DyPM'#

}K4(i/,“yZ”u~9'VX|V,Jm4P GROUPBY j&\D&\H,n#

}L

1. *“dk”!qdk4,"*“\Z”wLPDdv\Z!q`,\Z6p# `X“!q

”!nd*IC#

2. !q“?v\Z6p;)u?”!n# ;vPmavVZy!!nT_#

3. SPmP!q\Z6p# yP8CDQ(e\Z6p(}Kdk\Z)T>ZPm

P#

4. %w“yZ”VNTdki/# K1r*“8(!qj<”0Z#

5. dkr9(P'i/mo=,;s%w“7(”T+d#f,;sXU“8(!qj

<”0Z#

6. (}n4#`!n(ODVN4LxdCKwL#

*C\Z6pD?vu?!qu?:

K!q8>fZ4T`v\Z6pD`v!q#

XZKNq

g{y!\Z6pDI1}zc3)u~(}g,J'} > 1 r_I:} > 3),k!

qK!n#

": vZdk\Z6p;Pf6/(4,G<j6Zy!“!q6p”mP;G(;)R

dkMdv6p`,1,K!nEIC#g{;P*dv\Zm(e8C|,bG(

;ICD!n#

}L

1. *dk!qdk4,"*“\Z”wLPDdv\Z!q`,\Z6p#

`X!q!nd*IC#

2. !qkT?v!n#

": vZdk\Z6p;Pf6/(4,G<j6Zy!“!q6p”mP;G(;)

1,K!nEIC#

;vPmavVZy!!nT_#

3. !qyZ!q#

g{!q\ZBy!Dm(4dv\Z);Pf6/,G4zDa{PI\fZX

4#!qG<1,zIT+yZ=(CZ Campaign T\bX4#(}g,g{a{

I\|(,;R%PD`vK,G4zIT9CyZ4yZZK&\PdCDu~

SCR%;!q;vK#)

zXk!qyZ=(.;,F}ru~:

Z 5 B wLdC 79

Page 86: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v 8(F}TCZyZ:

K!nCz!q<dk\Z6p>j6,dP<dk\Z6p>j6vVDN}zc8

(Du~#

*Z;,X5 (<,<=,>,>=,=) .dP;,kX4X%w“Kc{”4%,1=T>y*

DX5#

-- OR --

v 8(u~TCZyZ:

%wu~R`DD>r#

K1T>“8(!qj<”0Z#

dkr9(P'i/mo=,;s%w7(T#fu?,;sXU“8(!qj<”

0Z#

4. (I!)g{zQ!q*yZDF},G4}Kwd*IC#

9C}Kw&\4uYICZyZFcDj6}#}g,zI\#{yZ}%yv

BPM'D=yJ'`n4!qM'j6,+GZK.0,z#{}KtdJ'&

ZGn/4,DyPM'#

*H}KG<Y4PyZKc,k%w}Kw#K1T>“8(!qj<”0Z#z

ITdki/mo=48(+ZyZFcP9CDG<#H&C}Ku~,;s4

PyZFc,by,zMIT;<Gb)G<#

5. %w7(T#fi/,;sXU“8(!qj<”0Z#

6. (}n4#`!n(ODVN4LxdCKwL#

9C;,dkMdv\Z6p1ICD!n

1wL<D“\Z”wLPDdkMdv\Z6p;,1,zIT9CBP!q46p

\Z#

":y!\Z6pD{FCZ!q!nj)P#}g,g{dk\Z6pGM',G

4?v\Z6p;vu?!nT>*?v\Z6p;vM'u?#ZTB?VP,!

nD>D/,|D?VaT <dk/dv\Z> 8>(ZOJD;C)#

!q!n|(:

yP !qdk\Z6pDyPI1(4m;\Z6phC6

')#}g:?'R%DyPM'#

kNDZ 813D:!qyP<dv\Z6p>u?;#

;) !qdv\Z6pD?VI1,;#tzc8(u~DG

)j6#}g:?'R%Zjz 18 jrTODyPM'#

kNDZ 81 3D:!q;) <;,dv\Z6p> u

?;#

80 IBM Campaign C'8O V9.1.2

Page 87: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

?vG<;v ;*?vdk\ZG<!q;vdv\ZG<#}g:?

'R%D;vM'#

kNDZ 823D:*?v<;,Ddk\Z>!q;v<d

v\Z>;#

!qyP<dv\Z6p>u?:

!qK!nTP;=dv\Z6p,x;4PNN}K#}g,zIT!qR%PD

yPM'r_tZ3vM'DyPJ'#

XZKNq

K!n4(_Pkdkj6X*DyPdv\Z6pu?Ddv%*#|P;\Z6

p,x;&CNN!qr}Ku~#

g{zSw\Z6pP;=m;\Z6p,G4z+;YIT9CBNwLPDIz

VN#

}L

1. *dk!qdk4,*!q\Z!qd{dv\Z#

!q!nd*IC#

2. !qyP<dv\Z6p > u?#

3. %w7(#

!q;) <;,dv\Z6p> u?:

!qK!nTSdk\Z6pP;=d{dv\Z6p,;#tzc8(u~Db)

j6#}g,zIT!q;'R%Zjz 18 jrTODyPM',r_!qM'`n

*}DyPJ'#

}L

1. *dk!qdk4,*!q\Z!qd{dv\Z#

!q!nd*IC#

2. %wT!q;)<dv\Z6p>u?#

yZVNd*IC#

3. %wyZVNTdki/#

K1T>“8(!qj<”0Z#yZu~9zITdki/mo=4^Fy!Dd

v\Z6pu?#

4. dkr9(P'i/mo=,;s%w7(T#fi/"XU“8(!qj<”0

Z#

5. %w7(TXU“\ZwLdC”T0r,;s#fzDdk#

Z 5 B wLdC 81

Page 88: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

*?v<;,Ddk\Z>!q;v<dv\Z>:

!qK!n*?vdk\ZG<;!q;vdv\ZG<(}g,*?vM'!q;

vgSJ~X7)#

XZKNq

zXk8(5qfrT8>gN!q%v5e(3vVNDn!5/ns5/Pd5)r

_!qNN;v(ZKivB,;PICVN!n)#

vZdk\Z6p;Pf6/(4,G<j6Zy!!q6pmP;G(;)1,K

!nEIC#

}K4(i/,yZu~9'VX|V,Jm4P GROUPBY j&\D&\H,n#

}L

1. *dk!qdk4,*“\Z”wL!qdv\Z#

!q!nd*IC#

2. !q?v<dk\Z6p>;v<dv\Z6p>#

3. SyZB-Pm!q5#

(z!qNN;v1,9CR`DB-PmxPDVN!qd*Gn/4,#g{

bGzD!q,kxA=h 5#)

4. ZB;vB-PmP!qyZ&\`XDVN:

a. %wyZD>r#

K1T>“!qVN”0Z#T>4T!q\ZB-PmPy!m(|(NN3

d,m)DyPVN#

zIT(}%w“+”{E49*m#ZW?Pvy4(DIzVN#

b. !qVN,;s%w7(#

c. (I!)(}%wIzVN44(IzVN#

5. (I!)*}KG<;s4PyZKc,k9C}Kw#

6. %w7(#

“i!”wL9C“i!”wLS3vmP!qVN,;s+|G4vAm;vmTxPsx&m#“

i!”wL<Z+s?}]wu=I\mDs!TxPsxYw,Sx5VTxDT\

a}#

“i!”wLITS%*"%vm"=TT8VP!"E/Pm(v^ Contact Optimiza-

tion)r eMessage G<3f(v^ eMessage)q!dk#g{z+=TT8VP!!

*dk,zXk+d,S=3vm,;sEITi!VN#

g{z9C;5PDtI“i!”wL,G4;4vnU“i!”wLPDVN#

g{"P9CtI“i!”wL(Z,;wL<PD;,V'Z),G4b)wLDP

*==k@CIzVN`,:

82 IBM Campaign C'8O V9.1.2

Page 89: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v Qi!VN=S=k>%*

v HFcQi!VN,;sZCwLP4Pi/

v ZsxwLPa)K`vQi!VN

v +Qi!VN"M=“*5”wL1:

– g{;P*%*(eQi!VN,G4d5* NULL

– g{%vj6&Z`v%*P,G4*?v%*dv;P

v +Qi!VN"M=“8VP!”r“v_”wL1,Qi!DVNXkfZZyP!

(Ddk%*PTc+dCZ4i/xP8V#

i!Dm

+}]i!* Campaign ~qwOD~xFD~r_i!*xP UAC_EX 0:Dm#

ZwL<KPax1,;>}i!m#i!m+VCf",TcC'ITLxCJC

mT4PYw(}g,TdVNxPE*Vv)#

vZz>}3vi!mX*D“i!”wL"wL<"*zn/ra01E>}Ci!

m#

":*Z!Ud,53\m1IT(Z>}xP UAC_EX 0:Dm#+G,g{F}

Kb)m,G4ZXBKPwL<rTVZQ*'DmPDVNxPE*Vv.0,

XkHXBKP\0lD“i!”wL#qr,Campaign azI“R;=m”ms#

>}:i!;W}]

K>}5wgN9C“i!”wL4q!I:;WD`X}]#

YhzhFK;!*zn/4yZyPG%<M'(s<*zM':D 90%)}%}v

BDI:;WxP!qrFc,G4zz 4 Gb D}]#

}g,49 IBM Campaign *b)M'4(KY1m,+d,SXI:;Wmh*-v

s< 90% TOD 4 Gb P("Oz}%}vB.bDyP;W)T4P GROUPBY j#

xzITdC“i!”wL(CZI:;W6p)T-v}%}vBZDyP;W,+

dCZ}]bPDm,;skT|KP`v GROUPBY jMd{Fc(}g,n!5/n

s5M=y5)#

S eMessage G<3fi!}]DHvu~XkHzc8vHvu~,;szEITdC“i!”wLTS\4T eMessage G<3

fDdk:

v eMessage XkQ20"ZKPRQtC#

v eMessage G<3fXkxPJ1dC#

v Xk4PJ~"MRXkU=4TJ~SU=Dl&#

PX eMessage G<3fD|`E",kND6eMessage C'8O7#

i!}]DS/TxPx;=D&mMYw

9C“i!”wLI+s?}]wu=I\mDs!TxPsxYw,Sx5VT\a

}#

Z 5 B wLdC 83

Page 90: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

CZdC“i!”wLD}Ly]zGS%*q"mqr=TT8VP!i!}],9

GS eMessage G<3fi!}]xPy;,#

*SE/PmPi!}],kND6Contact Optimization C'8O7#

S%*"mr=TT8VP!i!}]

kq-KwLSdk%*(}g“!q”wL)"%vmr=TT8VP!q!}]#

(}bV==,I+s?}]wu=I\mDs!TxPsxYw,Sx5VT\a

}#

}L

1. Z*zn/Z,r*wL<T)`-#

2. +“i!”wL S!CeO=wL<#

3. +wwL<PD“i!”wL#

+r*wLdCT0r#

4. S}]4!n(DdkPmP!qdk%*"%vmr=TT8VP!#g{!

qK=TT8VP!,k(}S!q@]PmP!q;vm,+C=TT8VP

!kCmX*#

5. 8(*CwdkDG<:

v !q!qyPG<T|(dk}]4PDyPG<#

v !q!qG<D==T(}4Pi/4!qG<#

6. g{z!q!qG<D==,k9CTBdP;V=(44(i/#

":PXj{D8>E",kNDZ 1133DZ 6 B, :9Ci/4!q}];#

v 8r"%w:%wVN{F"Kc{M5%*T!q549(mo=#9C

And/Or 4iOmo=#K=(G4(i/n]WD=(,RPzZ\bvVo

(ms#

v D>9(w:9CK$_4`4-< SQL r9Ca)Dj#zIT9CD>9

(wZD+=ozLr4!qa)Dj(dP|(_-Kc{MV{./

})#

9CdPN;=(,zITS“ICVN”Pm(||( IBM Campaign zIDVN

MIzVN)P!qVN#

":g{zDi/|(k Campaign zIDVN,{DmVN,G4XkTVN{

FxP^(#k9CTBo(:<table_name>.<field_name>

7. Zi!!n(O,9C?j}]4VN4!qdv;C:

v *T~xFq=f"}],k!q IBM Campaign Server#

v *Z_P UAC_EX 0:D(;8(mPf"}],k!qICD}]b#

8. Zi!!n(O,Sr!VNPmP!qVN,"+b)VNmS=*i!DV

NPmP#k9CX~4F}VNrTdxPXBEr#PX9C“i!”!n(

DE",kNDZ 863D:“i!”!n(}C;#

9. (I!)9C%*s!^F!n(4^FwLzIDj6}# kNDZ 1423D

:^Fdv%*Ds!;#

84 IBM Campaign C'8O V9.1.2

Page 91: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

10. (I!)9C,H!n(4+VP,mmS=i!m"8(*,SDX|VN#

i!mdIy!,mDy>m,"RICZBNwL#

11. 4TB==9C#f!n(#

a. wL{F:wL{FCwwL<ODrj)#9aZwVT0rM(fP9C

K{F4j6wL#

b. dv%*{F:1!ivB,K{FkwL{F%d#+ZT0rM(fP9

CK{F4j6dv%*(CwLlw=D;ij6)#

c. (I!)4SA?j%*:g{si/Z?j%*gSmq (TCS) P$(eK

?j%*,k4PK=h#*+$(eD?j%*kwL<wLdv`X*,

k%w4SA?j%*,;sSgSmqP!q;v%*#dv%*{FM%

*zkLPT TCS,"Rb=vVND5<J1eVT>T8>fZ4SX5#

PX|`E",kNDXZgN9C?j%*gSmqDE"#

d. %*zk:%*zk_PI53\m17(Dj<q=,"R%*zkZzI

1G(;D# kNDZ 1503D:|D%*zk;#

e. "M:hvwLDC>ra{#0_v(G}C!qj<#

12. %w7(#

a{

VZ,KwLQdC#zITbTKPKwLTi$dGq5Xz$ZDa{#

S eMessage G<3fi!}]zITZwL<P9C“i!”wLTS eMessage G<3fi!}]#“i!”wLaS

3vmP!qVN,;s+|G4vAm;vmTxPsx&m#

*<.0

7#zD IBM 73zchs,;s"Ti! eMessage G<3f}]#PX|`E",

kNDZ 833D:S eMessage G<3fi!}]DHvu~;#

}L

1. Z&Z`-==DwL<P,+wwL<$wxPD“i!”wL#

K1T>wLdCT0r#

2. Z4!n(O,!q eMessage G<3f#

3. Z/v0ZP,+ eMessage G<3f!*dk#

":z;\+;v eMessage G<3f!*“i!”wLDdk#*S`vG<3fi

!}],kdC`v“i!”wL#

4. g{P`v\Z6pICZG<3f,kSB-Pm!q`&\Z6p#g{;P

;v\Z6pIC,G4T/+d!P#

5. %w7(#

6. Zi!!n(O,!qdv;C#

v *T~xFq=f"}],k!q IBM Campaign Server#

v *Z_P UAC_EX 0:D(;8(mPf"}],k!qICD}]b#

7. Sr!VNPm!q*i!DVN#

Z 5 B wLdC 85

Page 92: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v %wmS+y!VNmS=*i!DVNPm#

v *S*i!DVNPmF}VN,k+d!P,;s%wF}#

v 9C Up 1 M Down 1 4%4|D*i!DVNPmPVND3r#

v *K|D*i!DVND1!dv{F,k!q*i!DVNPmPDVN,k

%wdv{FPPD{F,;sdkB{F#

PX“i!”!n(ODVNDE",kND:“i!”!n(}C;#

8. 4PTBNNI!Nq:

v +IzVNmS=r!VNDPm#kNDZ 1833D:IzVN;

v 8(SdvPE}X4j6#kNDZ 110 3D:x}wLdvPDX4j

6;#

v ^Fdv%*Ds!(4,^FKwLzIDj6})#kNDZ 1423D:^

Fdv%*Ds!;#

v %w#f!n(T^DwL{F"dv%*{Fr%*zk"4S=?j%*r

_dkXZwLD"M#

PX4S=?j%*DE",kNDZ 1583D:+wL<%*4SA TCS P(

eD?jL7;#

":E*Vv;ICZ eMessage G<3ftT#

9. %w7(#

a{

KwLQdC#zITbTKwLTi$dGq5Xz$ZDa{#

":Z“i!”wLP,Campaign T UCC_LPV 0:Z53m}]bP4(PdS<#K

Z?S<#tZ}]bP,1=>}wLr*9#g{zF}CS<,zXkHXB

dCd`&D“i!”wL,;sXBKPKwLrwL<;qr,Campaign zzm1'

ms#

“i!”!n(}CZwL<PdC“i!”wL1,k9C“i!”!n(ODVN#

m 12. “i!”!n(ODVN

VN hv

?j}]4 4TKwLDdv+4kdPD;C#S“?j}]4”B-P

ma)K IBM Campaign ~qwT0z,S=Dd{NN}]

4#

r!VN yZzDdk}]4xICZi!DVNDPm(|(VN{

FM}]`M)#*i4VNPm,I\h*%w3vnT_

D}7T9*Cn#

g{zDdk4G eMessage PDG<3f,G4?vVN{F

GG<3fD;vtT#g{CtT|,XbV{rUq,G

4+d*;*P'VN{F#TD>N=PvyPG<3ft

TD}]`M#

":#=Ts{^F* 30 vV{#+zDtT{F^F* 30

vV{rTBTzITZi!DdvP'DP{F#

86 IBM Campaign C'8O V9.1.2

Page 93: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

m 12. “i!”!n(ODVN (x)

VN hv

*dvDVN zS“r!VN”PmP!qi!DVN#“dv{F”1!*“

*i!DVN”PPDVN{F#

“E*Vv”4% %wE*VvT$@y!r!VNPD5Pm#

“IzVN”4% %wIzVNT4(r!VNPmPDd?#IzVNG}]

4P;fZxS;vr`vVPVN(uAg;,D}]4)

4(Dd?#

“|`”4% %w|`Tr*“_6hC”T0r#KT0r|(CZSdv

PE}X4j6"8( Campaign gNj6X4nD!n#

“lU”wL9C“lU”wL46q}]T<v=mrD~#

*7#;a<vX4DP,kZlUdCP+x}_PX4j6DG<hC*G#z

2IT9C“i!”wL,;szIa{DlU#

*+L7kPm`X*r_zYL7,k+lUCw“J~Pm”wLr“tPPm”wL

Ddk#dC“J~Pm”wLr“tPPm”wL1,k+X*}]<v=8C;C(D

~rm)#

zI}]DlUT<v=mrD~9C“lU”wL46q}]T<v=mrD~#k!q*6qD5D44,"(eb

)5DdvmrD~#

}L

1. r**zn/,;s%wwL<!n(#

2. %wwL<$_8PD`-<j #

3. +“lU”wL S!CeO=wL<#

4. ,S;vr`vwL4*“lU”wLa)dk#

":!q*dkDyP%*<Xk_P`,\Z6p#

5. +wwL<$wxPD“lU”wL#

b1,+r*“wLdC”T0r#

6. 9C“lU”!n(48(6q}]D==#

a. 9CdkPm48(*CwlUD}]4D%*#

":g{4+“lU”wL,S=a)dv%*DwL,G4dkPmP;PI

)!qD%*#v1dkwLzI`v%*1,`v%*!nEIC#

b. 9C<v=Pm48(CZ“lU”dvDmrD~#

":zIT(}KPwL"+dv<v=zITsDDY1D~4bT“lU”

wL#

Z 5 B wLdC 87

Page 94: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v g{z*9CDm;ZPmPr_g{z#{dv=43dDm,k!q}

]bm#9C“8(}]bm”T0r48(mM}]b{F#zZK&8(

Dm{F'VC'd?#

v g{zS<v=PmP!qD~,G4IT8(*+dv4kDD~`M"

D~{T0`&D}]Vd#

v g{*4(BDC'm,kS<v=PmP!qB(3dm#PX8>E

",kND6IBM Campaign \m18O7#

v z2IT<v*i!m,Cm_P UAC_EX 0:#i!m+VCf",Tc

C'ITLxCJCmT4PYw(}g,TdVNxPE*Vv)#

c. !q!n48(gN&mdvD~rmD|B:

v =S=VP}]#+BE"mS=mrD~D)2#g{zT(gD~!q

K!n,G4;a+j)<v*Z;P#bG}]bmDnQ5y#

v f;yPG<#SmrD~F}NNVP}],;s+df;*BE"#

v |BG<#vZz<v=m1EIC#+9CCwLD10KPyzID5

4|BTlU8(DyPVN#

v B(D~#vZz<v=D~1EIC#1!ivB,g{z<v=D~,

+!qK!n#?NKPwL1,+“_1”"“_2”H=S=D~{4B(D

~#

7. 8(*DclUDVN#

a. 9Cr!VNPm4!q*|(ZdvPDVN#

zIT(}9* Campaign zIDVNPm49C Campaign zIDVN,r

_(}%wIzVN49CIzDVN#(}4! Ctrl |"%w4!q`vVN,r_(}4! Shift |"%w4!q,xDVN6'#

b. (}%wmS+y!VNF=*DclUDVNPm#

c. g{z+;vm!*lU?j,G4CmPDVNT>ZVN{FPBDr!

VNPmP#IT(}%w%d4T/iR%dVN#kmVN{F+7%d

DVN+T/mS=<vVNPm#g{fZ`v%dVN,+ICZ;v%

dn#IT(}%wF}rmS4V/^DdT#

d. zIT+*DclUDVNPmPDVNXBEr,=(G!q;vVN,;

s%w Up1 r Down1 +dZPmPOFrBF#

":*i4VNPD5,kZr!VNPmP!qCVN,;s%wE*V

v#

8. *x}_PX4j6DG<,r_*8(G<Ddv3r,k%w|`#

b1,+r*“_6hC”0Z#

a. *F},;dk%*PDX4j6,k!qx}_PX4j6DG<#;s!

qCZ7("VX4j61*#tDuG<Du~# }g,IT!q MaxOf M

Household_Income 48(Z"VX4j61,Campaign ;<vR%Ukn_D

j6#

":K!n;F},;dk%*ZDX4n#g{`,j6T>Z`vdk%

*P,G4zDlU}]T;IT|,X4j6#*F}yPX4j6,k9

C“lU”wLOND“O"”r“8VP!”wL4e}X4j6,r_4(%b

8VP!#

88 IBM Campaign C'8O V9.1.2

Page 95: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

b. *+lUdvxPEr,k!PEr@]4!r,;s!qEr+@]DVN

T0Er3r#}g, IT!qUOM}r4+j64UOD}rxPEr#

9. %w7(#

10. (I!)%w#f!n(TVd{FMhvT"M#

C{F+T>ZwL<PDwLrO#+bj|!ZwL<PDwLrO=1,

+T>"M#

11. %w7(#

a{

VZ,KwLQdC#zITbTKPKwLTi$dGq5Xz$ZDa{#

“F.”wL9C“F.”wL4t/wL"wL5Pr_{vwL<#v1wL<&ZKP4,

1,“F.”wLE$w#

“F.”wLZ(eD1dNZ&Zn/4,#ZKZd,I\"z<Bsx,SDw

L*<KPD8(B~#“F.”wLDn#{C>GXF{vwL<D1d2E#

":;vwL<IT|(`v“F.”wLr(;*b)wLr;Z@"V'P)#+

G,g{;vwL_P;Z;,fzV'((r,;wL)D`v“F.”fz,G4

I\a"zms#

zITdC“F.”wL,T(}hCSwL*<KP1FcD1d^F(Tl"!1

MVS*%;)4(e\F.\Z#

v zIT+3vwLF.*T`V==KP(dP|(X4KP"I%"w%"M4

Uz)#

v zITiO`vF.!n#}g,zIT+wLF.*Z?\;Og 9:00 T0?1

IX(B~(}g,CJ Web >c)%"CF.1KP#

v }g,Z;a0lWlDw51,zIT+z&mwLwH*Zn9KP#

F.wL<1IT,19CD!nv};PNN^F,;*!n;azze;4I#

(}g,z;\+wL<,1wH*“vKP;N”M“?\;KP”)#

(#,;vwLvZdyPdkQI&KP1EaKP(4,,S=10wLDyP

wLQKP1,49@5X5;G]1D,2GgK)#+G,;vV'PfZ`v

wHdk1,;*dNN;vdkjI,CwLMaKP(ddk.dDX5G“OR”

x;G“AND”)#

tCKzYD“*5”wL|,ZZDwH#ZwL<Pd9C“F.”wLG;V_6&

\#7#z!CZ{DP*M}7Da{#

":g{ZH0KPjI.0,wL<PD“F.”wL(*wL<KP,G4 Cam-

paign +]#Kks,1=H0DKPjI*9#4K==;\]#;vKP#ZX(i

vB,bI\b6EwL<KPN};gz$ZD`#

}g,g{wL<KPDQ=v!1,Rz5PD“F.”wL"T%";dt 10 VS

D}vKP,G4 Campaign +t/Z;vKP#“F.”wL"Tt/Z~vKP1,

Z 5 B wLdC 89

Page 96: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Campaign aCdES#“F.”wL"Tt/Z}vKP1,Campaign a+dvT#Z

;vKPjI1,Campaign +t/Z~vKP#S;t/Z}vKP#

IBM Campaign “F.”wLk IBM EMM Scheduler .dDnpS 8.0 "PfD Marketing Platform *<,IBM EMM Scheduler <Z!z“Campaign

F.”wL4f.{vwL<DKP#IBM EMM Scheduler 'J|_,r*1wL<4

5JKP1,|;{DNN~qw53J4#

49wL<4KP,IBM EMM Scheduler 2\t/KwL<,xwL<PD“Campaign

F.”wL;PZwL<}ZKP1E\$w#

#t“Campaign F.”wLG*KkOgf>j+f]T0&m IBM EMM Scheduler ^

(&mDd{C}#}g,zI\*9C“Campaign F.”wL4"M Campaign %"w

rSY4P`@wL#

kp9C IBM EMM Scheduler 4wH9C“Campaign F.”wLw*CZt/wL<

KPD%6wLDwL<#(#,;h*dP;vi~#+G,g{“F.”wLvV

ZI IBM EMM Scheduler t/DwL<P,G4|agdCGy$w;Xkzc IBM

EMM Scheduler 0“F.”wLyhDu~,sxwLE\KP#

k IBM EMM Scheduler ;,,“Campaign F.”wLIT"Mb?%"wTwC|n

PE>#IBM EMM Scheduler ;\+%"w"MA|T:DUL2E#

k>%"wMv>%"w

zIT+“F.”wLdC*IB~%"T0ZjI1%"B~#9C$_ > f"%"w

4(e%"w,;s(}ZwL<PdC“F.”wL4wC%"w#

":*Ka_T\,k9C IBM EMM F.Lrr Campaign "M%"w#*KbP

XF.LrD|`E",kND6Marketing Platform \m18O7#

Zr%"w:CZ$n“F.”wLDB~

Zr%"wG;vb?B~,CZt/wL<r*zn/#%"wITGz(eDN

NB~#>}|(%w Web >c4S"SUgSJ~{""g0z[K1Dl&8>

w"}]bOXjIr_d{NNQ(eDB~#

*8(CZ$n“F.”wLDZr%"w,kdC“F.”wL"S*KPDF.PmP

!q(FKP,;s9C%"1KP!n#

%"1KP!n9C unica_actrg(f=Z Campaign 20)4KP#*Kb%"1K

PD$w-m,P?TB>}a\Poz:Z 913D:>}:%"1KP;#

br%"w:I“F.”wL$nDB~

br%"wa4P|nP,C|nPITGz&mD~rE>#Z“F.”wL?N$

nZ?NKPs"M%"wVNPD%"w{F1,Campaign ITKP;vr`v%"

w#g{z8(`v%"w{F,XkT:EVtb){F#

K&\9zIT+br%"w"M=I4PD~#XkZ“f"D%"w(e”T0r

P(eCD~Dj{76M{F#?N$n“F.”wL1,Campaign <aKP8(DI

4PD~#

90 IBM Campaign C'8O V9.1.2

Page 97: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

+%"wkd{wH!n;p9C

%"wITkd{NNwH!n;p9C,2IT%@9C#}g,iO9C1,z

IT+wL<hC*?vGZ;OgEcKP,T0Z?NPK%wrXxuycf

1KP#

}g,g{Q+wL<F.*yZT Web >cDcwxZ%"1KP,"R98(?

NKP0DSYZ,G4wL<+Z"zB~(Web cw)RSYZ=ZsEa*<#

>}:%"1KP

Z_c[L5P;vZ%"1KPD;fz[*zn/,TcM'xPI:1,|%

";fz[L7#

_exT,M'xPI:1:

v Web >cKP unica_act rg I4PD~,+]*zn/zkM%"w{F

(web_purchase)#

v Campaign l}wli*zn/Gq&Zn/4,R%"w{FGqfZ,;sKP“

F.”wL,x%"*zn/wL<#

PX%"wD|`j8E",kND6Campaign \m18O7#

ZKPwL<PF.wL

dC“F.”wLTZKPwL<Pt/wL#v1wL<&ZKP4,1,“F.”wL

E$w#

}L

1. r**zn/,;s%wwL<!n(#

2. %wwL<$_8PD`-<j #

3. +“F.”wL S!CeO=wL<#

4. Z“F.”!n(O,8(F.u~#

a. (}Zl"!1MVSVNPdk`&54*\wH\Z8(5#\wH\Z

G“F.”wL&Zn/4,D\1d#1!ivB,\wH\ZhC* 30 l#

b. S*KPDwHB-Pm!qKP5J,T<78(“F.”wLN1$nsx

DQ,SwL#

v g{!qv;N!n,G4wL<+;KP;N,x;\GqmSKd{N

NwH!n#g{!qKd{NN5,G4wH!n,S* OR od;zcN

N!n1,“F.”wLt/d,S=DNNwL#

v zcDZ;v!n+*<wHKP#g{*KPDwHGtCD(;!nx

hCGv;N,G4CwL"4KP(}GtCKSYrC'(^)#

v !1MVSVN9zIT8(z#{wHKPD1d#1ddkq=yZ 24

!1F(2F*“|C1d”)#;T.,9 !1 30 VSGOg 9:30 x 22 !

1 45 VSGBg 10:45#r*1dy<G 24 !1,yT^h8wOgrB

g#

5. g{S*KPDF.PmP!q(FKP,G4zIT9CTB=v!nPD;v

r+?48(F.KPD1d:

Z 5 B wLdC 91

Page 98: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v !q41dKP,;s8(wLKPDUZM1d#XkT:EVt`vu?#

%wUzTSUzP!qUZM1d#

v g{*IB~4%"F.,k!q%"1KP#

Xk9C$_ > f"D%"w4(e8(D%"w#dkIT$nK“F.”wL

D?v%"wD{F#C:EVt`v%"w#%"w{FIT|,}K:E.

bDNNV{#%"w{F;X(;#zITZ`v*zn/rwL<P9C,

;%"w,R,1+d+?$n#

PX|`E",kNDZ 903D:k>%"wMv>%"w;#

6. g{*8(SYrh*Z(,k9CBP=v!nPD;vr+?#

v g{z!q?NKP0H}C'Z(,G4?Nzcd{NNwHu~1+T>

C'Z(Da>,}Ga)KX((^,qr+;a$n“F.”wL#K!n+

EHZd{NNwH8>{;}Ga)(^,qrCwL+;at/#

":wL<Z=SKM'zDivBKP1,C'Z(;a(}M'zxP#g

{;P=SM'z,G4_P*zn/DA4X(DNNC'<ITrdZ(T

Lx4P#

v g{!q?NKP0DSYZ,k9Cl"!1MVSVN48(ZzcwHu

~.s,ZwLKP.0*H}D1d$H#KSYJCZd{yP8(DwH

!n#}g,g{+“F.”wLdC*ZGZ;gOEcSY;!1KP,G4

sxwL+ZgO.c*<KP#

7. (I!)8(wHKPjI.s*"MD%"w#

g{!PZ?NKPs"M%"w4!r,G4 Campaign Z?N$n“F.”wL1

KP;vr`v%"w#br%"w4P|nP,dIT*z&mD~rE>D

~#Xk9C$_ > f"%"w4(eNN8(D%"w#g{z8(`v%"w

{F,XkT:EVtb){F#

8. (I!)%w#f!n(TVd{FMhvT"M#

C{F+T>ZwL<PDwLrO#+bj|!ZwL<PDwLrO=1,+

T>"M#

9. %w7(#

a{

CwLQdC"ZwL<PT>*QtC#zITbTKwLTi$dGq5Xz$

ZDa{#

“`,}]/”wL\m19C“`,}]/”wL,'VC'j!A`v4PD}]#}]`,}]/I

yZ=TT8VP!D,HiI#

“`,}]/”wLJCZ<uC'r IBM KJ#nQ5yGZ&CLrDa0xrP

4(yP+V9l(}g,`,}]/M=TT8VP!)#

92 IBM Campaign C'8O V9.1.2

Page 99: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

C'IT!q;vr`v(eD8VP!,4(`,}]/,;s7]=}]PT!

q?j\Z#;s,IT+C\Z*;*`&wL(}g,“!q”wL)T|,Zw

L<P#

4(tTD`,}]/

dC“`,}]/”wLT4(tTD`,}]/#Za0xrP4(DNN`,}]

/++VIC#

*<.0

ZzIT9C“`,}]/”wL4(`,}]/.0,zXk4(=TT8VP!r

,HcNa9#

}L

1. r*a0wL<#

2. %wwL<$_8PD`-<j #

3. +“`,}]/”wL S!CeO=wL<#

4. +wwL<$wxPD“`,}]/”wL#

5. Z4!n(O,9Cdk8VP!Pm+;vr`v8VP!!w`,}]/D

dk#

*c:g{z!q`v48VP!,k7#|G<_P`,D\Z6p#

6. %w`,}]/(e!n(T(e`,}]/#

S“`,}]/(e”0Z,zIT:

v %wmSTmSB`,}]/#

v !q`,}]/"%w`-TTdxP^D#

v !q`,}]/"%w}%T+d>}#

7. *mS`,}]/:

a. %wmS#

b. dk{FMhv#

c. S`&DPmPn`!q}v,H#b),HXkk`,}]/4yZD=T

T8VP!`X#

d. %w7(#“`-`,}]/”0ZXU,;sZ`,}]/(e!n(O`,

}]/PmPT>BD`,}]/(e#

8. %w!q*zYD=SVN!n(T8(*zYD=SVN#

S“!q=SVN”0Z,zIT:

v SICVNPm!qz*zYDVN,;s9CmS>> 4%+dF=Q!VNPm

v %wIzVNT!qr4(*zYDIzVN#

v %wE*VvTi4y!VNDZ]#

9. (I!)%w#f!n(TVd{FMhvT"M#

Z 5 B wLdC 93

Page 100: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

C{F+T>ZwL<PDwLrO#+bj|!ZwL<PDwLrO=1,

+T>"M#

10. %w7(#

KwLQdC#zITbTKwLTi$dGq5Xz$ZDa{#

`XEn:

Z 2123D:XZ`,}]/;

Z 2093D:XZ,HcNa9;

“4(8VP!”wL9C“4(8VP!”wLSM'}]bm4(\Zj6DPm#Z Campaign Da0x

rP(e“4(8VP!”wL,T9b)8VP!I+VCZyP*zn/P#

“4(8VP!”wL<Z) Campaign \m19C#Za0wL<P(eD“4(8VP

!”wLa4(“=TT8VP!”,bV8VP!fsICZNNwL<P#;s,I

T+8VP!CwwLDdk#2IT+|GCZ4(,HM`,}]/,rw*\

Z6pD+V\F8VP!#

":nQ5yGZa0wL<P4(yP+V9l#

*9C=TT8VP!,k4PTBYw:

v 9C“4(8VP!”Za0xrP4(8VP!#

v S8VP!xr\m8VP!#

v Z4T*zn/?VD*zn/P9C8VP!#

`XNq:

:4(8VP!TZ`v*zn/P+V9C;

4(8VP!TZ`v*zn/P+V9C

\m1Za0wL<P9C“4(8VP!”wL44(ICZ`v*zn/PD8V

P!#yzzD8VP!F*“=TT8VP!”#

*<.0

TZ|(“4(8VP!”wLDwL<,Xk+dCtT saveRunResults hC*

TRUE#qr,=TT8VP!+;VCf"#

XZKNq

Z&CLrD“a0”xrP(e“4(8VP!”wL,Tc8VP!Z+V6'ZI

C#;s,C'ITZNN*zn/P9C8VP!#

}L

1. r*a0wL<#

2. %wwL<$_8PD`-<j #

94 IBM Campaign C'8O V9.1.2

Page 101: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

3. +“4(8VP!”wL S!CeO=wL<#

4. ,S;vr`v}]YwwL(}g,“!q”wL)w*“4(8VP!”wLDd

k#

5. +w“4(8VP!”wL#

6. Z(e8VP!!n(O,4PTBYw:

a. SdkPmP!q;vr`v4%*#b)4%*+d*8VP!#

b. g{*7#?vOqG<<;tZ;v8VP!,k!q4(%b8VP!#

c. Za{8VP!xrP,;vT>dk%*,;s%w`-4dCK8VP

!#

+r*“`-8VP!”T0r#

7. Z“`-8VP!”T0rP:

a. x8VP!8(;vhvdC>D{F#a)8VP!Z]DrLhv(}

g,4(C8VP!y9CDdk)#

b. S4(;CPmP,!q+f"8VP!DD~P#

c. SY1m}]4Pm,!q*ZdP_Y:f=TT8VP!D}]4#9C

Ctrl |4!q`v}]4#

g{z#{+Y1mf"Z~qwOD~xFD~P,x;Gf"ZC'}]

4P,k;*!q}]4#*!{!q}]4(}g,V4=4!q}]4D

iv),kYN4! Ctrl |"%wCn#

":v1“Campaign|partitions|partition[n]|Server|Optimization dC”3f

OD doNotCreateServerBinFile tTQhC* TRUE 1,Eh*!q}]4#

g{KtTQhC* TRUE,G4XkAY!q;vP'}]4#

d. S2+_TPmP,!q*&CZB8VP!D2+_T(g{JC)#

e. %w7(T5X=(e8VP!!n(#

8. (I!)9C#f!n(4Vd{FMhvT"M#

9. %w7(#

B;=v24

*4(r|B=TT8VP!,kTzz#=KP“4(8VP!”wL#bTKP;

a4(r|B=TT8VP!#kG!,Xk+

Campaign|partitions|partition[n]|server|flowchartRun|saveRunResults hC*

TRUE##fwL<.s,=TT8VP!+I)Zd{wL<P9C#

`XEn:

Z 943D:“4(8VP!”wL;

Z 2013D:XZ=TT8VP!;

Z 5 B wLdC 95

Page 102: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

+=TT8VP!k*zn/`X*

=TT8VP!GI\m1r_6C'Za0P4(DI)yP*zn/9CDj6

Pm#=TT8VP!kd{8VP!(}g,“8VP!”wL4(Db)8VP

!);P24xp,;G|+VIC,ICZNN*zn/P#

XZKNq

+=TT8VP!k*zn/`X*,byZz4(wL<1,|WZ!qC8VP

!#+`X=TT8VP!k*zn/`X*9+a)|?sD(f&\#

}L

1. Z*zn/**!n(O,%wmS/F}8VP!<j #

2. R=z*mSD8VP!#

v %wD~PT/@b)8VP!#

v %wwNS</PmS<T|DS<#

v %wQwT4{FrhvxPQw#

3. !qz*mSD8VP!,;s%w >> T+dF=|,D8VP!Pm#(}4!

Shift |"%wr4! Ctrl |"%w4!q`v8VP!#

4. %w#f|D#

a{

zmSD8VP!+PZ`X8VP!BD“*zn/**”3fO#

":9C“!q”wL4!q*zn/wL<PDM'1,k*zn/`X*D8VP

!+T>ZPm%?,SxWZR=b)8VP!#

“J~Pm”wL9C“J~Pm”wL+L7Vdx*5K"*1J*zn/zI*5KPm"G<*

5z7G<#“J~Pm”wL(#F*“*5wL”#

dC*5wL(“J~Pm”r“tPPm”)kq-b)8>E"TZ Campaign wL<PdC“J~Pm”r“tPPm”wL#dC

“J~Pm”r“tPPm”wLT+L7Vd=*5K"*1Jrg0*zn/zI*5

KPm"+a{4k*5z7G<#

}L

1. r**zn/,;s%wwL<!n(#

2. %wwL<$_8PD`-<j #

3. +*5wL(“J~Pm” r“tPPm” )S!CeO=wL<#

4. ,S;vr`vQdCDwLw**5wLDdk#

z,SDwLXkzzdv%*,b)dv%*d1*5wLDdk#}g,“!

q”wLazI;Pj6,yT|DdvId1*5wLDdk#

96 IBM Campaign C'8O V9.1.2

Page 103: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

*c:!q*dk%*DyP%*Xk_P`,\Z6p#

5. +wwL<$wxPD“*5”wL#

+r*wLdCT0r#

6. 9C5V!n(48(C49(*5KPmDdkT08(+dv4kPm9G

4km#

a. SdkPmP,8(*Cw*5KPmD}]4D%*#

":v1dkwLzI`v%*r_fZ`v*“*5”wLa)dkDwL

1,`v%*!nEIC#

b. 1!ivB,!PtC<v=4!r#*+Pm}]<v=mrD~,#Vt

C<v=D!P4,,;s9CJ1D!n:

v *+dv4k}]bm,kStC<v=PmP!q;vm#

v g{*9CD}]bm4ZPmPr_z*+dv4k43dDm,k!q

}]bm#9C“8(}]bm”T0r48>mM}]b{F#z8(Dm

{F'VC'd?#

v *+dv4kD~,kStC<v=PmP!qD~,;sa)D~{Md

{j8E"#zIT4kD~TbT“*5”wLDdv#ZKPCwL.

s,ki4KD~T7Oa{gzy$Z#

v *4(C'm,kStC<v=PmP!qB(3dm#PX8>E",k

ND6Campaign \m18O7#

v 8(gN&mdvD~rmD|B:

– =S=VP}]#+BE"mS=mrD~D)2#K!nG}]bm

DnQ5y#g{zT(gD~!qK!n,G4;a+j)<v*Z

;P#

– f;yPG<#SmrD~PF}NNVP}]"+df;*BE"#

– B(D~#g{zZtC<v=VNP8(BD~,G4K!nIC#

c. g{;#{4k*5z7G<,x;#{+dvzI=mrD~,k!{!P

tC<v=!n#(9C“U>”!n((TsaZTB=hPxP5w)48

(gNG<=“*5z7G<”m#)

d. (I!)**D~:Z**D~VNPdk76MD~{,r_(}%w!T

E4%/@=3v;C#**D~G)9{* .sum DD>D~#KD~|,P

XPmZ]DE"#(#,z+KD~"M=5VPD1,&+KD~kPm

|(Z;p#v1!qKtC<v=!n1,EazI**D~#

e. (I!)*ZwLjIKP1"M%"w,k!P"M%"w!n,"!q*

"MD%"w#*"M`v%"w,k9C Ctrl+ %wT!q`v%"w#y

!%"w+P>Z"M%"wVNP"T:EVt#

7. 9C&m!n(4+;vr`vL7r_L7PmVd=?v?j%*:

a. %w%*T_DL7VN,;s!q;vL7#*+L7Vd=`v%*,k

!q*rdVdL7DyPP,;s%wVdL7#

":g{dk%*Q4S=?j%*gSmq (TCS) P(eDTOxB%*,

"RQZ TCS PVdL7,G4L7+T>ZK&#zIT2Gb)Vd##

fwL<.s,+Z TCS P43zZK&xPDNN|D#

Z 5 B wLdC 97

Page 104: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

b. g{*S*5KPmPE}3)j6,k!q9C]RXFi,;sTz*C

wXFD?;v%*,+GqCwXF?VND* Y#G)%*+vVZXF%*PmP,R;\rdVdL7#

c. TZ?vGXF%*,z<IT8(;vXF%*M;vL7#

8. g{si/9CN}/L7,k9CN}!n(#}g,I\9C5 10% M 20%

+3vL7N}/#N}!n(aT>QZ“&m”!n(OVdD?;vL7D

5#g{;fZNNN}/L7,G4ITx}K!n(#

a. 9CkT%*Pm4!q*0lD%*#

*Z!}]dk1d,k!q [yP%*] 4Vd&CZs`}%*D5,;s!qvp%*T2G5#

!q [yP%*] 1,za4=?vL7D?vN}<P;P#zZVdD5V

NPdkD5+&CZqCCL7D?v%*#

g{+,;L7Vdx“&m”!n(OD`v%*,+*?;v%*VdK;

,DN}5,G4 [yP%*] S<aZ VdD5PPT>D> [`v5],"RkT%*PmaT>Vdx?;v%*D5#

!q%v%*1,z;\4=QVdxy!%*DL7#zZVdD5VNP

dkD5;&CZC%*#

b. %wVdD5VN(r_ZmP!q;P"%wVd5),;s!qrdk*

VdxN}D5#

dChC Campaign | partitions | partition[n] | server | flowchartConfig

| disallowAdditionalValForOfferParam a7(zGqIT8(d{5r_z

Gq^F*%!B-K%`MDL7tTDPmPD5#

":kpZJ~PmIzVNP9C Unica Campaign zIVN (UCGF),}G

zIDVN*#?#Campaign Y(zIVN*#?5,R;a*a{/PDG

<Tb)VNxPXBFc#rK,zI\a4=4TIzVNDUWr;}

7Da{,b)IzVNwCK|D5DzIVN#a+XhzIVN1Sd

v=J~Pm5VmrD~,x;a9CIzVN#.s,a+KmrD~w

* Select XBA!= Campaign,(}4TI5VmrD~D}]9C“lU”w

L4YwB5VmrD~#

9. 9CvT/!n(48(*4v=*5KPmDVN#}g,g{}Z9(J~

Pm,k|(*5KU{MX7#

v “<vVN”Pm8>*4kdvPmDVN#

v g{zZ“5V”!n(O!qKm,G4“<vVN”Pm+|(CmPDyP

VN#Xk+?v}]VN<3d=T&DmP#*T/iR%dVN,k%

w%d#kmVN{Fj+%dDVN+T/mS=Pm#g{fZ`v%d

VN,+ICZ;v%dn#

v g{zZ“5V”!n(O!qKD~,G4“<vVN”Pm*U,"RzXk

8(*dvDVN#

v !qr!VN1,IT%wnT_D}7T9*Cn#}g,IT9* IBMCampaign zIDVNPm,;s!q&mzk#(}+&mzk|(Zdv

98 IBM Campaign C'8O V9.1.2

Page 105: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

P,IT9C|4zYl&#zY1Sl&*sM'ZTL7xPl&1(}

g,(}9Cy/)a)`,Dzk#9C Ctrl+ %wr Shift+ %w4!q`vVN#

v *i4VNPD5,k!qCVN,;s%wE*Vv#

v 9CmSMF}X~4w{PmZ]#

v “<vVN”PmPVND3r7(4v}]D3r#

10. *+dvxPEr"8(gN&mPmPDX4j6,k%wvT/!n(OD

|`#

z+4=“_6hC”T0r#

a. v(zDPmG|(X4j69GvTX4j6#}g,g{\Zj6G“R

%”,G4CR%PD?vK<I\PX4D\Zj6#zI\#{2I\;

#{+?vK<|(ZPmP#*vTX4j6,k!qx}_PX4j6D

G<,"8(5XX4j61*#tDG<#}g,*v#tR%Ukn_D

R%I1,k!q MaxOf M Household_Income#

": K!naF},;dk%*PvVDX4n#g{`,j6fZZ`vd

k%*P,G4*5KPmT;IT|,X4n#g{zD?DGF}PmP

DyPX4n,k9C“*5”wLOND“O"”r“8VP!”wL4e}X4

j6,r_4(%b8VP!#

":K!n;JOZ5Vm(Pm),x;JOZ*5z7G<#*5z7G

<m<U;|,(;j6#}g,dvPm|(`vR%I1(TZR%GX

4j6)#*5z7G<+;|,R%D;uG<,"9CR=DZ;vM'

j6#wL<hF_Xk7#ZG<=o*5z7G<m.0,a{/aqC

}7DG<#9C“i!”wL4Z“*5”wLr.0F}a{PDX4n,T

7#+}7DG<4k5VmM*5z7G<#

b. *+dvxPEr,k9CEr@]!n#}g,*4UOD5rxPEr,

k!qUOVNM5r#

c. %w7(TXU“_6hC”0Z#

11. 9CU>!n(4XF*4k*5z7G<DZ]#

zXk5PJ1mI(E\tCr{C*5z7G<U>!n#

a. *+*5z7G<G<=53mP,k!PG<=*5z7G<m# K!n9

*5E"ICZ{v Campaign PDzYM(f#

": 4(J~Pm1,g{zF.+CPm"M=J:LjxP&m(}g,

i$X7),k;*G<=*5z7G<#`4,k<G9C“zY”wLZS

J:Lj5XE".sG<CE"#by,;a6qrdJDKL7DM'D

Pm#m;v=(GJm“J~Pm”wL|B*5z7G<,;s9C“zY”

wL4|B“J~Pm”wL4(D*5z7G<#

b. (I!)*+*5E"f"Zd{;CT0*5z7G<mr_;f"Zd{

;C,k!PG<=d{?j#g{zDi/h*Td{q=TCE"xPx

;=D&m,r_z*Z|B*5z7G<.0lidv,G4K!n\P

C#

12. g{zZ“U>”!n(O!qKG<=d{?j:

a. 9C!q%*48(*9CDdk(g{fZ`vdk)#

Z 5 B wLdC 99

Page 106: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

b. 9CG<=4!q?jmrD~#g{!qD~,k(edvD~{FMN

}#

(}+r!VNF/=*dvDVNPm,8>*|,DVN}]#IT(}

%w%d4T/iR%dVN#T/+_PmVN{FD<7%dnDVNm

S=*G<DVNPm#g{fZ`v%dVN,+ICZ;v%dn#Pm

PVND3r7(D~P}]D3r#

c. 9CTB!n48(gN&m?jD~rmD|B:

v =S=VP}]:+BD*5E"mS=mrD~D)2#TZ}]bm,

=S}]G;v2+!n,bGr*|a#tVP}]#g{zT(gD~

!qK!n,G4;a+j)<v*Z;P#

v f;yPG<:F}mrD~PDyPVP}],"+df;*BD*5E

"#

N<VN8>x}_PX4j6DG<GhC*“G”9GhC*“q”#zIT

ZvT/!n(OhCK!n,+b9a&CZz*G<=d{?j8(Dm

rD~,2MG*mbG<*5z7G<D;C#

13. *(F+4k*5z7G<DE",kZ“U>”!n(O%w|`!n#

+r*“*5z7G<U>G<!n”T0r#

a. *\bZKwLKP1|B*5z7G<,k!qv4(&m#

K!nZ“&m”mPzIBD&m,x;a|B*5z7G<,SxJmSY

|Bz7G<m#}g,g{F.(}s&m4F}^'X7MX4X7,k

9CK!n#(}H}9Cj6(rb)j6"MKL7)DnUPm4|B

*5z7G<,zzD*5z7G<+|!R|<7#

g{z!qK!n,G4+{CKT0rP;Y&CDd{!n#

1!ivB,4!qK!n,yTZwLKP1,+|B*5z7G<#

PXG<*5z7G<D|`E",kNDZ 1633DZ 9 B, :*5z7G

<;#

b. *zI_Pkn|wLKP`,D|j6DB&m,k!q9CO;|j6#

,;“*5”wLPTvKa)DyPL7<S*%v“|”#1!ivB,4!

q9CO;|j6#;!qK!n1,IT7#“*5”wLD?NzzKP<

aT?v|Vd;v(;j6#

g{!qKv4(&m4@9|BM'z7G<,G49IT!q9CO;|

j647#+4TH0KPD|j6Vdx?iL7#KYwa+b)L74

S=VP*5z7G<#

c. 9CzY\Z6p47(+Dv\Z6p4k*5z7G<#

":*5wLay]dkwLD\Z6p4F}X4G<#|DzY\Z6p

;0le}X4G<D==#}g,Y(“J~Pm”wLDdkwL9C\Z

6p 1,xzk*+G<4k\Z6p 2 D*5z7G<,ZbVivB,z

XkdC“\Z”wLT|D\Z6p#;s,+“\Z”wLw*dk,SA*

5wL#VZ,zIT!qzY\Z6p 2#

100 IBM Campaign C'8O V9.1.2

Page 107: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

d. 9C*5UZVN48(N1k*5KPmPDK*5#g{z48(UZ,

G4 Campaign a9CwL<KPUZ#

e. 9C*54,kPm48(zYD4,k#

f. 9CXF+VNSr!VNPmmS=*G<DVNPm#

g. %wXUT5X=wLdCT0rDU>!n(#

14. (I!)*ZB;NKP*5wL.0e};)r+?VP*5z7G<T0`

X*Dl&z7G<u?,kZU>!n(O%we}z7G<#

*c:e}z7G<+@CTS53m>}*5Ml&z7G<#K}]^(V

4#

15. (I!)9C#f!n(4+{FMhvT"MVdxCwL#

16. %w7(#

a{

VZ,KwLQdC#zITbTKPKwLTi$dGq5Xz$ZDa{#bT

KP;adv}],2;a|BNNmrD~,+|aKP5V!n(OQ!qDN

N%"w#

“tPPm”wL9C“tPPm”wL**5KVdL7"*g0*zn/zI*5KPm"G<*5

z7G<#“tPPm”wL(#F*“*5wL”#

zITICkdC“J~Pm”wL`,D==4dC“tPPm”wL#kNDZ 963

D:dC*5wL(“J~Pm”r“tPPm”);#

“zY”wL9C“zY”wL4|B*5z7G<PVPG<D*5K4,r_nbzYVN#“z

Y”wLIT|BVP*5z7G<,4(BG<,r_,14Pb=nYw#

“zY”wLJmz+*5E"G<=*5z7G<mP,b@"ZzI*5KPmD“

*5”wL#

}g,g{J:Lj4Ps&mTF}^'M4FDX7,G4zI\;a+u<z

IDPm4k*5z7G<#`4,z+H}J:Ljrz"M|G5J"MKL7

Dj67OPm#

ZKivB,“zY”wLDdk+GJ:LjZ4Ps&m.sy9CDnUJ~"

MPm,"RzD*5z7G<+|+7#Ts,g{3)1J?VT^("MN=

5X,G4zIT9C“zY”wL+G)*5KD*5K4,|B*“^("M”#

mb,?jPmP1a\s,;PX*+KE"+?0k=*5z7G<P#`4,

zIT;G<b)Q5J*5}D*5K#(#,1=SU=4TtPPDrJ:L

jD4!,zE*@Q*5=D)Kr_4*5=D)K#zIT9C“zY”wL,

TcZSU=4T;,4D4!1,IT+4!ek=*5z7G<mP#

Z 5 B wLdC 101

Page 108: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

PX+*5KG<=*5z7G<PDj8E",kNDZ 1633DZ 9 B, :*5z

7G<;#

>} 1

z+4(=v%@DwL<T{C“zY”wLDSY4k*5z7G<D&\#

ZwL< 1 P4(*5KPm:“!q”wL!q}]"T“8VP!”wLa)dk,Z

“8VP!”wLP,4[5cT}]xP8V#4T“8VP!”wLD8V}]G“J

~Pm”wLDdk#r*z#{*5KPmIJ:LjxPs&m,yTk+“J~

Pm”wLdC*+j6Pmdv=D~,x;G<=*5z7G<#

4(wL< 2 T&mJ:Lj5XxzD*5KPm,"+nU*5KPm4k*5z

7G<#wL< 2 I;v“!q”wLiI,ddkGJ:LjQ5J*5}DM'DP

m,CwLQ,S=;v“zY”wL,;sC“zY”wL+E"4k*5z7G<#

>} 2

ZOv>}DdeP,J:Lj5X“^(”*5Dj6Pm#*q!Q*5Dj6P

m,kS“wL< 1”P!q-<dv*5KPm"9C“O"”wL4{94\*5Dj

6#;s,“O"”wLDdvGQ*5j6DPm,"RIT+b)j6+]=“zY”

wLT4k*5z7G<#

":Zb=v>}P,<h*“&mzk”+|BsD}]3dXA-<Pm#

zY*5z7G<

dC“zY”wLT|B*5z7G<PDVPPr4(BP#

XZKNq

PX>},kNDZ 1013D:“zY”wL;#

}L

1. r**zn/,;s%wwL<!n(#

2. %wwL<0ZPD`-<j #

3. +“zY”wL S!CeO=wL<#

4. ,S;vr`vQdCDwLw*“zY”wLDdk#

5. +wwL<PD“zY”wL#

6. 9C4!n(4!q|,1Zl&_Ddk%*#Q,S=“zY”wLDb)w

LPD%*aT>ZdkPmP#

a. 9CdkPm4!qd{4%*#

b. 9C*5UZVN4!q*k“zY”wL+|BDG<`X*DUZ#1!i

vB,Q!q5“ql”#z9IT9CIzVN4nd*5UZ#

c. !q*k*5z7G<Pz}Z|BDG<`X*D*54,k#

7. %w3d=&m!n(#

102 IBM Campaign C'8O V9.1.2

Page 109: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

9Cr!YwVNPm4!q*k&mzk%dD`XVN#&mzk(;Xj

6*5z7G<P*|BDP#

!q*CZ%dDVN,;s%wmS4+dF=%dDL7/&mVNPm,Tc+dk&mzkdT#

8. %wU>!n(T8(gN|B*5z7G<#

":zXk_PJ1DCJmI(E\tCr{CT*5z7G<mD|B#

a. *Z53mP|B*5z7G<,k!PG<=*5z7G<m4!r#

b. 8(gN|B*5z7G<m:

v |BVPG<:g{3vG<fZ,G4|BCG<#g{3vG<;f

Z,G4;a4(CG<#

v v4(BG<:g{3vG<;fZ,G44(CG<#;a|BVPG

<#

v |BVPG<"4(BG<:g{3vG<fZ,G4|BCG<#g{3

vG<;fZ,G4mSCG<#

c. *+d{VN4k*5z7G<,k%wd{VNTT>“*5z7G<U>

G<!n”T0r#9CmS"F}"%d"OF 1 ;MBF 1 ;4%4Sr!VNPmP!qVN"+dF=*G<DVNPm#+;|B;%dDV

N#

d. %w7(#

9. g{*G<=53mP}*5z7G<TbD?jr_G<=*5z7G<0d

{?j,k!PG<=d{?j4!r#K!n9z\;4k8CmrD~#

a. 9CG<=Pm48(&C+dv4kD~9G4k}]bPDBmrVP

m:

g{z!qD~,k9C“8(dvD~”T0r48(dvD~`M"D~{

T0`&D}]Vd#

g{z!qBm,k9C“Bm(e”T0r48(PXU>dv*4kDBm

DE"#

b. *8(+dvDVN,kSr!VNPmP!qVN,;s+dF=*dvD

VNPm# g{44=*!qDVN,k9*“r!VN”PmPDn#z9I

T9Cr!VNDIzVN#

c. IT(}%w%d4T/iR%dVN#T/+_PmVN{FD<7%dn

DVNmS=*G<DVNPm#g{fZ`v%dVN,+ICZ;v%d

n#

d. !q;v!n48(gN&mdvD~rmD|B:

v =S=VP}]:+BD*5E"=S=mrD~D)2#g{z*(gD

~!qK!n,G4;a+j)<v*Z;P#bG}]bmDnQ5y#

v f;yPG<:F}mrD~PDyPVP}],"+df;*BD*5E

"#

10. (I!)%w#f!n(T+{FMhvT"MVdxCwL#

11. %w7(#

Z 5 B wLdC 103

Page 110: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

a{

VZ,KwLQdC#zITbTKPKwLTi$dGq5Xz$ZDa{#

“l&”wL“l&”wLzYZ“*5”wL(}g,“J~Pm”wLr“tPPm”wL)P*5DM

'Dl&#

yZzZwLdCP(eDfr,“l&”wL@@D)l&S*P',T0dgNi

&Z*zn/rL7#+“l&”wLDdv4ktIl&z7G<53m,ISdP

CJ}]T9C*zn/('M/{J(fxPVv#

4dnr%DN=,“l&”wLITT>ZT:D,S=“!q”wL(I!X,9P“

8VP!”wL)DwL<P#ZK`wL<P,“!q”wLS|,XZl&_0dl

&YwD}]D3dm!qj6#b)j6I“8VP!”wL8V*PbeDi,n

U+]=“l&”wL,dP+&Cl&zYfrR+dv4kl&z7G<m#

“l&”wLkd`&D*5wL#Vt\;B,K*5wLPDVZzYDl&_I

\GT(L7x(D%*DI1#

`XNq:

:|Bl&z7G<;

`XN<:

Z 2203D:IBM Campaign D('(f;

|Bl&z7G<

9C“l&”wL4|Bl&z7G<#“l&”wLa+*zn/l&E"k*5z7G

<xPHO"+E"4k`&\Z6pDl&z7G<m#

*<.0

“l&”wLkd`&D*5wL#Vt\;B,K*5wLPDVZzYDl&_I

\GT(L7x(D%*DI1#rK,ZzITdC“l&”wL.0,Xk:

v *@*5KPmD\Z6p#

v 7#Q3dz*5MzYD?v\Z6pD*5z7G<Ml&z7G<53m#

b(#I Campaign \m1jI#

v *zZdPzYl&_D?v\Z6phC%@D“l&”wL#

v *@m>z*zYDl&`MDzk#

v *@Q+ Campaign zIDD)zk(*zn/"%*"L7r&mzk)"M=*

5KPm,TczIT+d3dTxPzY#

v tCZ Campaign 53m}]bP4(Y1mD\&(k+ AllowTempTables dC

tThC* true)#

XZKNq

kq-BfD=h4dC“l&”wL#

104 IBM Campaign C'8O V9.1.2

Page 111: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. /@=zZdP4(K*5wL<(VdKzF.VvDL7DwL<)D*z

n/DPm#

2. (#,+4(%@DwL<4&m“l&”wL#9IT?v~@_P;vl&w

L<,r_yP*zn/T&;v+Vl&zYwL<#

3. %wwL<0ZPD`-<j #

4. +“l&”wL S!CeO=wL<#

5. ,S“!q”r“i!”wLw*“l&”wLDdk#

“!q”wLr“i!”wL(#SYwmA!}]#“Ywm”G;vI!D}]bm

rD~,C}]bmrD~|,rM'T>L7.syU/Dl&}]#(#,

}]44Z`vm(}g;Wrz[E")#

":\m1Xk7#Zl&&mZdQx(Ywm#Z?;v“l&”wLKP.

s,\m19Xke}PT7#;a`NFkl&#}g,Z“l&”wL.s9

C Campaign 4KP SQL,Te}Ywm#PXX*E",kND6Campaign \

m18O7#

6. +wwL<PD“l&”wLTr*wLdCT0r#

7. 4TB==9C4!n(#

a. g{Q4PKwLPD=h,G4dkPmQT>}7Ddk#dk&C4T

CZfEM'l&E"DQ3dYwm#

":g{z+(g=fD~Cw“l&”wLDdk,G4Xk7#`&3dK

dkD~PDyP}]`M,r*b;I“l&”wL?F4P#9Cs%dD

}]`M(}g,Z UA_Treatment.TreatmentCode VN*“V{.”`M1,_

P3d*“}V”D&mzk)aZ;)}]b(}g DB2® OD53m)Ol

I}]bms#

b. TZl&UZ,kSYwmP!q;v*k“l&”wLdvDG<`X*DU

Z#1!ivB,Q!q5“ql”#

c. TZl&`Mzk,kSYwmP!q;vVN#l&`MzkG+V(eD

RICZyP*zn/#l&`MGz*zYDX(Yw(}g,cw"i/

"I:"$nM9C)#?Vl&`M<I(;Dl&zkm>#

8. 9C3d=&m!n(4!q*zYDVN"9b)VNkL7M&mtTDP

m%d#

a. Zr!YwVNPmP,9*z}Z9CDYwm,TcIT4=VNPm#

b. 9CmS4%49r!YwVNk%dDL7/&mVNPmPD`&tT%d#L7/&mtTPaP>53PDyPL7r&mtT#

nC9AY;vPK$DtTk;vl&zk%d#

":43dDVNT0d5;IC(r_* NULL)DVN;PCZl&tT#

*KC&m5}qCl&EC}V,ndDyPVN(X~}b)Xk`%

d#TZX~,+vTyPzk#

9. %wU>!n(T8(d{*G<=l&z7G<PDVN#

Z 5 B wLdC 105

Page 112: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

9CX~49r!VNPmPDVNk*G<DVNPmPDVN%d#

IT(}%w%d4T/9VN%d#T/+_PmVN{FD<7%dnDV

NmS=*G<DVNPm#g{fZ`v%dVN,+ICZ;v%dn#

10. %w#f!n(T+{FMhvT"MVdxCwL#

11. %w7(#

a{

VZ,KwLQdC#zITbTKPKwLTi$dGq5Xy$ZDa{#

#f"KPwL<1,a+E"4kl&z7G<53m#Z?;v“l&”wLKP

.s,Campaign \m1Xk7#e}PT7#;a`NFkl&#

`XEn:

Z 1733D:gNzYT*zn/vvDl&;

Z 1043D:“l&”wL;

Z 1783D:1Sl&;

Z 1803D:it=(;

`XN<:

Z 2203D:IBM Campaign D('(f;

TVNxPE*VvT$@C'}]PD5

dCwL<PDwL1,zIT9CE*Vv&\4$@VN5#K&\Jmzi4

C'}]PVNZD5J5#ITT3d}]4PDNNVNxPE*Vv#z9I

TE*VvIzDVN#

*<.0

zXk5P`&mI(EITTVNxPE*Vv#g{zTK&\DCJ(PI

J,k/J53\m1#mk"b,\m1ITh9TVNxPE*Vv#g{"T

T2G\ZDVNxPE*Vv,G4za4=/f,bGr*T\ZxPE*Vv

IT5Xm`G<"I\0lT\#

XZKNq

TVNxPE*Vv1,zITi4"!q*CZ10YwPD5,}g*“!q”w

L9(i/#

}KP>5b,E*Vv&\98>y!VNP?;v5DvV5J#zIT9CK

E"47#+$(*5Kh*?j#}G$HFcKF},qr;+10%*PDG

<|(ZF}P#

}L

1. Z|(E*Vv4%DwLdC0ZP,!qk*xPE*VvDVN#

2. %wE*Vv#

106 IBM Campaign C'8O V9.1.2

Page 113: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

a{

Campaign Ty!VNxPE*VvPD}]#xPE*Vv1,a|B`pM5JF

}#

":H}E*VvjI,Y9Ca{,T7#Q&myP`pT0qCj{F}#

E*VvjI1,“Ty!VNxPE*VvE*Vv”0ZaT>TBE":

v y!VND5Pm(T>Z`pPP),T0_PC5Dj6D`&F}#

":Campaign a4`pT5xPi/,+|GViT4(s!sB`,D8VP!#

*T>D1!ns`p}(;,~xF5)* 25#zIT|Dns`p}#

v R`D3FE"0qT>j6\F}T0PXCVND}]Dd{j8E",|

(:

– R=D NULL 5}?#

– CVND`pr5D\}#

– }]D3F5,|(=y5"j<+n"n!5Mns5#

":Pd5"j<+n"n!5Mns5;ICZ ASCII VN#TD>VNxP

E*Vv1,b)5+?T>*c#

"BE*VvF}

1"zI\a|Da{DB~1,k"BE*VvF}#}g,+B5mS=VNr

|B}]bm1,zIT"BCF}#

}L

kq-b)=h4"B3vVNDE*Vva{#

1. r*a)K“E*Vv”!nDNNwLdCT0r#

2. !qVN,;s%wE*Vv#

3. Z“Ty!VNxPE*Vv”T0rP,%wXBFc#

":zZ;NS,mTVNxPE*Vv1,Campaign 5X%d,mPDKVND

F}#z%wXBFcT"BE*Vva{1,Campaign 5XIZk4S=,mD

y>mxP,SxC=DF}#g{z#{Z;,Sy>mDivBT,mVNx

PE*Vv,k+,m3d*y>m#

^FE*VvDdk

Campaign TVNxPE*Vv1,|;4(z}ZdP4PE*VvDwLDdkPI

CDb)8VP!#

;T.,g{z^F“8VP!”wLDdk,;syZ\^dk4TVNxPE*V

v,G4E*Vv;aT>\^dkPICD8VP!#

k<GTB>}:

1. dC;v4Pi/D“!q”wL,Ci/v5X 354 uG<#

2. 9CC“!q”wLw*“8VP!”wLDdk#

3. Z“8VP!”wLdCT0rP,9CE*Vv&\4i4wvVNPICD5#

Z 5 B wLdC 107

Page 114: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

4. zZTy!VNxPE*VvT0rDdkPmPwvD!q7(+xPE*Vv

DG<}#g{z!q^,G4 Campaign +TyPG<xPE*Vv#g{z!q

+k!qrw*dk,G4 Campaign +vTCwLy!qDG<xPE*Vv#g

{“!q”wLi/v<BK 354 uG<,G4 Campaign +vTb)G<xPE*

Vv#

TB>}T>K\^DE*Vv,dPdkQhC* Select1#

":TZ“i!”wL,zXk!qki!m`X*Ddk%*E\Tyi!DVNx

PE*Vv,r*yi!DVNQ=S=k>%*#TZ%vdk%*,z;\!q

^#TZ`vdk%*,zXk!qki!mX*Ddk%*#

;JmE*Vv

51E*Vv9zITi4M9Cy!VNDXT#+GZ&msM}]b1,|a

0lT\#rK,Campaign Jm{CK!n#

g{51E*VvQ{C,G41%wE*Vv1,aZ“Ty!VNxPE*Vv”

0ZW?T>;u{",8>;JmxP51E*Vv#

g{;JmE*VvRCVN;PdC4$HFc,G4“Ty!VNxPE*Vv”

0Z8>;PICD}],;aT>F}r`p,RyP3FE"F}*c#

g{a)KVND$HFc5,G414PE*Vv1,aT>b)5,x;aT>

515#“Ty!VNxPE*Vv”0Z8>}]4“Q<k”,RaT>n|Fc5D

UZ01d#

PX;Jm51E*VvD|`E",kND6IBM Campaign \m18O7#

|DE*Vv8VP!Dns}?

TwL<wLrPDVNxPE*Vv1,IBM Campaign +T/4(n` 25 v8V

P!#zIT|D10wL<a0Dbv5#

XZKNq

9CwLdCT0rPDE*Vv!n1,zIT8(Z$@VN51*zIDns

8VP!}#B5+I10wL<PDyPwLr9C#+G,C5vJCZ10w

108 IBM Campaign C'8O V9.1.2

Page 115: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

L<Ma0#1zr*m;vwL<r_XU"fsXBr*,;wL<1,C5+

9-*1!5 25#

}L

1. r*a)K“E*Vv”!nDNNwLdCT0r#

2. !q;vVNxPE*Vv,;s%wE*Vv#

3. Z“Ty!VNxPE*Vv”T0rP,%w!n#

4. Z“E*Vv!n”T0rPD8VP!}VNP,dkB5T8>z#{+VN5

Vi=dPD8VP!Dns}?#

a{

b1,+9CB5XBFcE*E"#

g{VNP;,5D}?,vJmDns8VP!},G4E*Vva+5Vi*f

#`HD8VP!},T\b,vns8VP!}#

4*}]`MTVN5xPE*Vv

4*}]`MxPE*Vva0lTwLdCT0rPD3vVNxPE*Vv1}

]DEr==#zIT+}]`M(}gUZ"pnMd{}V}])DVN5xP

Er#

}L

1. r*a)K“E*Vv”!nDNNwLdCT0r#

2. !q;vVNxPE*Vv,r%wE*Vv#

3. Ty!VNxPE*Vv 1!ivB,QtC4*}]`MxPE*Vv!n,T

c+CZm>UZ"pn"g0EkM`F}]`MDVN5}7Er"iO=]

wP# }g,+UZw*UZxPEr,x;w*}V5xPEr#g{{CK!

n,G4aw* ASCII D>+b)5xPEr#

TB>}T>KKhCgN0lUZVN#*}]`ME*Vva6p}]`M*

“UZ”"TUZxP`&Er#

QtC“4*}]`MxPE*Vv”

(4UZEr)

Q{C“4*}]`MxPE*Vv”

(4}VEr)

25-DEC-2011 20-FEB-201220-FEB-2012 20-MAR-201220-MAR-2012 25-DEC-2011

+E*D~`peki/

ZwLdCT0rP9(i/mo=1,zIT+VN5eki/mo=#

}L

1. ZdCwL1,!qVN,;s%wE*Vv4%#

2. E*VvjI1,S“Ty!VNxPE*Vv”T0rP,+w;v`pT+C5

eki/D>rPD10bj;C#

Z 5 B wLdC 109

Page 116: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

":g{z;P4=y*D5,G4I\GIZ}Z+`v5;pVi=;vE*

D~NP#g{z+E*D~NDns}?hC*sZ`M}(“Ty!VNxP

E*Vv”0ZP(f)D}V,G4+?vVN5P*%@D`p#byMIT

CJyPVf`p#

r!E*D~}]

TVNxPE*Vv.s,zITr!E*D~}]#

}L

1. S“Ty!VNxPE*Vv”T0rP,%wr!#

K1T>“3fhC”3f,zITSdP8(r!zMr!!n#

2. %w7(#

<vE*Vv}]

TVNxPE*Vv.s,IT+E*Vv}]<v=T:EVt5 (CSV) D>D~#

}L

1. ZwL<PdCwL1T3vVNxPE*Vv#

2. Z“Ty!VNxPE*Vv”T0rP,%w<v#

":vZE*VvjI1,<v4%EIC#

+r*“<v(f}]”T0r#

3. ZD~{VNPdkD~{,r_S\1!5#k;*8(76r)9{#4(C

D~1+9C)9{ .csv#

4. (I!)g{*ZD~P|(PjbTj6?vVN,k!q|(Pj)#

5. %w<v#g{K4%&Z{C4,,G4XkHdkD~{#

6. 9CzzDT0r4r*r#f .csv D~#

7. g{z#fCD~,G453aa>zdk;C#z9ITZG1|DD~{#

B;=v24

ITZNND>`-wPr* CSV D~#g{Z Microsoft Excel Pr*CD~,G

4 Excel hC7(gNT>}]#}g,Excel I\a+6'5(}g,“1-5”)bM*

UZ(1 B 5 U)#

x}wLdvPDX4j6

“i!”wL"“tPPm”wL"“J~Pm”wLM“lU”wL9zIT8(gN&mw

LdvPDX4j6#1!5GJmdvPvVX4j6#

XZKNq

q-TB=hSdvPE}_PX4j6DG<#

110 IBM Campaign C'8O V9.1.2

Page 117: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. SwLDdC0Z,%w|`#

b1,+T>“_6hC”0Z#

a. !Px}_PX4j6DG<,"8(CZv(5XX4j61#tDuG<

Du~#}g,!q MaxOf M Household_Income Tv<vR%Ukn_Dj6#

":K!n;F},;dkVNZDX4n#g{`,j6T>Z`vVN

P,zD}]T;IT|,X4j6#*F}yPX4j6,Xk9C“i!”

wLOND“O"”r“8VP!”wL4e}X4j6r_4(%b8VP!#

2. %w7(TXU“_6hC”0Z#

ZdC0ZPT>X4j6hC#

":Z“J~Pm”r“tPPm”wLrP,x}_PX4j6DG<!nvkCw

Ly4(D5Vm`X,x;|(Q4k*5z7G<DG<#*5z7G<mv

&m(;j6#wL<hFwXk7#a{/|,}7DG<,E\q!*5z7

G<m#9C“i!”wL4e}“J~Pm”wLrr“tPPm”wLrPX4Da

{/T7#4k5VmM*5z7G<DG<<}7#

Z 5 B wLdC 111

Page 118: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

112 IBM Campaign C'8O V9.1.2

Page 119: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 6 B 9Ci/4!q}]

ZwL<PdC“!q”"“8VP!”r“i!”wL1,zIT9Ci/46p}]br

=fD~PD*5K#P8V;,Di/=(#

9C“8r"%w”44(i/b)8>E"5wgNZwLdCT0rP9C1!D8r"%w=(44(i/#

9ITq-b)8>E"4`-i/#S!q@]PmP!qBnaF}VPi/#

}L

1. *<dC9Ci/DwL(}g,“8VP!”wL"“!q”wLr“i!”wL)#

2. CJCwLDi/!n:

v TZ“!q”wL,k!q!q < \Z > j6@]#

v TZ“8VP!”wL,k9C4i/8VP!,+w3v8VP!TTdxP`

-,;s9C!qj6D==#

v TZ“i!”wL,k9C!qG<D==#

+T>“8r"%w”i/9(w#

3. (}4(mo=49li/:

a. *8(+i/DVN,k%wVN{F%*#&CaT>ICVNPm#g{

4T>CPm,kYN%wVN{F%*#(}+w3vICVNr_;vT

>CVN"%w9C,!qCVN#7(*9CDICVN1,IT;vT>

3vVN"%wE*Vv,Ti4VN5DPm#

b. g{*4(r!qCZi/DVPd?,G4IT9CIzVN4%#

c. %wKc{%*,;s+wKc{PmPDHOKc{(}g,="<"> r

Between)#

d. %w5%*,;s+w3v5#g{4T>NN5,k%wE*VvTi4V

N5DPm#9IT+w5%*T1ST5xP`-#

":g{44=$ZDPm(ICVN"Kc{"5rkTy!mo=),k

"T%wr+wmo=xrPD%*#

zVZP;vIVN{F"Kc{M5iIDmo=(}g,Status=Active)#

4. *mS"iO`vmo=,kq-TB<r:

a. *mSd{mo=,k%w And/Or %*,;s+w5PmPD AND r OR T8>gNiOmo=#

b. 9(B;vmo=,|IVN{F"Kc{M5iI#

c. *mS2(ETXFs53r,k+wNNPPD“VN{F”TT>kTy!

mo=Pm#Zmo=PmP,+wmS (...) TmS;i2(E,+w}% (...)T}%%i2(E,r_+w+?e} (...) T}%y!qDmo=PDyP2(E#2(E9z\;Z(e4Oi/1Tmo=xPVi#}g,(AcctType =

’Gold’ AND Rank = ’A’) OR NewCust = ’Yes’ ;,Z AcctType = ’Gold’ AND

(Rank = ’A’ OR NewCust = ’Yes’)#

© Copyright IBM Corp. 1998, 2015 113

Page 120: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

d. *+y!mo=XBEr,k+wOFrBF#

e. *Zy!mo=BmSUWP,k+wek#

f. *>}y!mo=,k+w>}#

5. %wlio(47Oi/o(GqP'#lio(;aT}]b~qwvSNN:

X#

Campaign +8>o(Gq|,NNms#

6. (I!)9CbTi/4i4i/5XDj6}#

ZbTi/1T>xHu#g{*!{bT,kXUxH0Z#bTjI1,Cam-

paign +8>i/5XDP}#

*c:+V\FM%*s!^F;P&CZ“bTi/”F}#bTi/I\95X

Gf6/}]#*q!+7Da{F},kbTKPwL#

7. %w7(#

9CD>9(w44(i/

b)8>E"5wgNZwLdCT0rP9C“D>9(w”&\?~44(i/#

*`-VPi/,kZ%wD>9(w4%.s1SZi/D>rP`-Ci/DD

>#

}L

1. *<dC9Ci/DwL(}g,“8VP!”wL"“!q”wLr“i!”wL)#

2. CJCwLDi/!n:

v TZ“!q”wL,k!q!q < \Z > j6@]#

v TZ“8VP!”wL,k9C4i/8VP!,+w3v8VP!TTdxP`

-,;s9C!qj6D==#

v TZ“i!”wL,k9C!qG<D==#

3. %wD>9(w,TS1!D“8r"%w”i/=(P;=C9(w#

“8r"%w”i/P+f;*i/D>r#NNVPi/<aT>ZCD>rP#

4. S!q@]PmP!qdk}]4T0*i/D}]4#zD!q+7(ITC4

9(i/DVN:

5. (}TB==4(i/:

v SICVNPm!qVNrm{F,;s+wT+ddki/D>r#z9IT

%w;N,;s%w <-Use T+dF=i/D>r#

v dkyhKc{M5#*i4y!VND5,zIT%wE*Vv#

":d;zITZi/D>rP1SdkVNMm{F,+GSPm!qb){F

PzZ\bo(ms#

6. *lii/Do(,k%wlio(#lio(;aT}]b~qwvSNN:

X#

7. (I!)9CbTi/4i4i/5XDj6}#

114 IBM Campaign C'8O V9.1.2

Page 121: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

ZbTi/1T>xHu#g{*!{bT,kXUxH0Z#bTjI1,Cam-

paign +8>i/5XDP}#

*c:+V\FM%*s!^F;P&CZ“bTi/”F}#bTi/I\95X

Gf6/}]#*q!+7Da{F},kbTKPwL#

8. jI4(i/1,k%w7(#

wLdCrXU,;sz5X=`-==BDwL<3f#

9C+=ozLr44(i/

b)8>E"5wgN9C+=ozLrZwLdCT0rP9(i/#9C+=o

zLrTS$(ePmP!qjM/}#9Ca)D4%4ekKc{Mjc{E#

}L

1. *<dC9Ci/DwL(}g,“8VP!”wL"“!q”wLr“i!”wL)#

2. CJCwLDi/!n:

v TZ“!q”wL,k!q!q < \Z > j6@]#

v TZ“8VP!”wL,k9C4i/8VP!,+w3v8VP!TTdxP`

-,;s9C!qj6D==#

v TZ“i!”wL,k9C!qG<D==#

3. %wD>9(w,TS1!D“8r"%w”i/=(P;=C9(w#

4. %w+=ozLr#

+r*“+=ozLr”0Z#C0Z|,;iCZek#CKc{D4%T0jM

/}DPm#

5. (I!)*v9C SQL Kc{M/},k!P SQL#

6. U#(}SICVNPmP!qVN49(i/#mb,99C+=ozLr0

Z:

a. 9*jr/}DPmTR=*9CDn#!q3;nTi4hvMo(>}#

+w3;nT+dmS=i/D>r#

":g{z!q(Fj,G4hvMo(GI`4jDK14(#

b. 9C+=ozLr4%4mSKc{Mjc{E#e}4%d1Kq(A})

|#

c. z2IT1S`-Ci/#+G,IT(}Sa)DPmP!qn(}g,V

N{FMm{F)4\bo(ms#

d. %wXU#

7. 9Clio(4lbNNms#lio(;aT}]b~qwvSNN:X#

8. (I!)9CbTi/4i4i/5XDj6}#

ZbTi/1T>xHu#g{*!{bT,kXUxH0Z#bTjI1,Cam-

paign +8>i/5XDP}#

*c:+V\FM%*s!^F;P&CZ“bTi/”F}#bTi/I\95X

Gf6/}]#*q!+7Da{F},kbTKPwL#

Z 6 B 9Ci/4!q}] 115

Page 122: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

4(-< SQL i/P-iD SQL C'IT`4T:D SQL i/,2ITSd{&CLrP4F"3y

SQL i/#`4-< SQL G_6Yw;C':p7#o(Mi/a{}7#

}L

1. *<dC“!q”r“8VP!”wL#

2. TZ“!q”wL,XkP;=D>9(wE\`4 SQL i/:

a. !q!q <\Z> j6@]#

b. P;=D>9(w(x;G1!D“8r"%w”=()#

c. %w_6#

d. Z“_6hC”T0rP,!P+-< SQL CZG<!q#K!n9z\;Z8

(!qj<1ZD>9(wP9C-< SQL#g{4!qK!n,G4;\9C

IBM EMM mo=M(Fj#

e. S}]bPmP!q*i/D}]4#S\Z6pPmP!q?j\Z#

f. g{*Z!qwL.0r.sKP SQL |n,G4ITZ0&mrs&mxr

P8(-< SQL#kNDZ 1173D:8(0&mrs&m SQL od;#

g. %w7(TXU“_6hC”T0r#

h. ZD>dkxrPdk-< SQL#IT9C+=ozLr4oz9l SQL#Z

+=ozLrP!P SQL,T+Kc{M/}DPm^F*X(Z SQL D!

n#

3. TZ“8VP!”wL:

a. !q4i/8VP!,;s4(r`-8VP!#

b. !q!qj6D==,%wD>9(w,;s%w_6#

c. Z“_6hC”T0rP,!P9C-< SQL,!q}]4,;s%w7(#

d. ZD>dkxrPdk-< SQL#(I!)9C+=ozLr4oz9l SQL#

Z+=ozLrP!P SQL,T+Kc{M/}DPm^F*X(Z SQL D!

n#

JCZ SQL i/D<r`4-< SQL G_6Yw;C':p7#o(Mi/a{}7#

9C-< SQL ZwLdCP9li/1,kq-BP<r:

v SQL i/Xk;5XIy>mODX|V(eD@Xj6DPm#

v SQL i/Xk9CTBo(:

SELECT DISTINCT(<key1> [<key2>,...]) FROM <table> WHERE <condition> ORDERBY

<unique_id>

Ki/8>}]b4PEr">}X4}]#g{z!T DISTINCT r ORDERBY S

d,G4 Campaign aZ&CLr~qwOT}]xPEr">}X4}],yTz

T;aSU=}7a{,+GT\a5M#

v g{tCK}]bZE/,"R“!q”wL_Pdk%*,G4Xk9C <TempTable>

jGE\qC}7D\Zj6Pm#

116 IBM Campaign C'8O V9.1.2

Page 123: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v *Txa_sMmDT\,k9C <TempTable> jG,49Z;9C}]bZE/1

2&CgK#

v g{}]bJm+]`v|n,kZq-TBfrDivBdkyh}?DP' SQL

|n:

– 9CJ1D(g{4Vt|n

– ns;v|nXkG select |n#

– K select |nXk4U(e\Z6pD`,3r4!q(e\Z6pPyhDy

P`XVN#

– 49Cd{ select od#

v }]}Kw;JCZ-< SQL i/r9C-< SQL D(Fj#*KbXZ}]}

KwDE",kND6IBM Marketing Platform \m18O7#

Hive i/oT;BT1 IBM Campaign kyZ Hive Ds}]4/I1,BP<rJC#

Apache Hive PT:Di/oT,F* HiveQL(r HQL)#HiveQL d;yZ SQL,

+"4Oqq-j{D SQL-92 j<#HiveQL a)K"G9C SQL D)9(|(

SELECT N=D`mekM4(m),+va)y>Dw}'V#mb,HiveQL 91

YTBqM_e/S<D'V,"Rv_PP^DSi/'V#

rK,Z+yZ Hive Ds}]4k Campaign dO9C1,BP<rJC:

v SQL Xk{O HiveQL#

v g{*`4*Z IBM Campaign P9CD-< SQL i/,k7Ob)i/Z Hive

O$w#

v ;'V+`v SQL odCZ-< SQL i/#

v g{*Z IBM Campaign wLr"(FjrIzVNP9C-< SQL TxP0&m

Ms&m,G4zI\h*kT Hive ^DVPi/#

8(0&mrs&m SQL odg{z}Z9C“!q”r“i!”wL,G4IT!q|(-< SQL odTZCwL.0

r.sKP#

*<.0

PXX*E",kNDZ 1163D:JCZ SQL i/D<r;#

XZKNq

zIT+ SQL }L|(*wLKPD;?V,bTZ ETL"}P}]/P|B"T\

w{M2+T\PC#zIT8(0&mrs&m SQL:

v 0&m:dk*Zi/KP.0&mD-< SQL#

v s&m:dk*Zi/KP.s&mD-< SQL#

}g,IT9C0&mMs&m SQL od44PTBYw:

v Z}]bPKPf"}L

v 4(">}MXB4(mMw}

Z 6 B 9Ci/4!q}] 117

Page 124: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v rd{C'riZhr|DX(

v i/`=}]b|n

v KP4S}]b}L,x;X9Cb?E>4,S=}]b

":PXX*E",kNDZ 1163D:JCZ SQL i/D<r;#

}L

1. *<dC“!q”r“i!”wL#

zIT!qyPG<,2IT9Ci/4!qX(j6#TZ“!q”wL,^[i

/`MgN(j<i/r+-< SQL CZG<!q),z<IT&C0&mrs&m#

2. %w_64%#

K1T>“_6hC”0Z#

3. +w0&mxr,;sdk*ZCwL.0KPD-< SQL od#

4. %w}]b%*,;s!q*TdKPKodD}]b#

}]bPmaT>yPIC}]b(Z Marketing Platform PD“dC”3fO*dd

CK}]4`pDb)}]b)#g{zD}]b4T>ZCPmP,k*5 Cam-

paign 53\m1#XkHdk SQL od,;sE\!q}]b#

+T SQL odDT>3rTdxP&m#

5. 4P,;wL4dk*ZCwL.sKPDNNs&m SQL od#

+T SQL odDT>3rTdxP&m#

":PX“_6hC”T0rPD+-< SQL CZG<!q!nDE",kNDZ1163D:4(-< SQL i/;#

Z-< SQL i/P9C TempTable M OutputTempTable jG&mr+]}]1,Y1m*Pda{a)K$wx#jIYw1,+T/OzY1

m#

v *K5VnQT\,kZ-< SQLP9C <TempTable> jG,HdGZi/sMm

1|&CgK#

v g{z}Z9C}]bZE/"RZ_Pdk%*D“!q”wLP8(K-< SQL i

/,G4Xk9C <TempTable> jG47#}7DP*#kNDBfDZ]TKbj

{D5w#

v g{z}Z9C}]bZE/,9k9C <OutputTempTable> jG4h9+\Zj6

S}]b;X*X4F= Campaign ~qw#

Z_Pdk%*D“!q”wLP9C-< SQL i/1,&mP*!vZzGq}Z9

C}]bZE/#(}]bZE/(}9C}]bZE/dChCxP+VXF#|

kTZ\mK%O_PZwL<KPZd9C}]bZE/!nDvpwL<xPX

F#)

v 1}]bZE/&ZXU4,1:T/+4T-< SQL i/Dj6Pmk4T+k

%*Dj6PmxP%d#$ZyzzDj6PmGC%*DS/#

118 IBM Campaign C'8O V9.1.2

Page 125: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v 1}]bZE/&Zr*4,1:Campaign Y(S“!q”wLzIDj6PmGnU

Pm#Campaign ;a+KPmkNN+k%*Dj6PmxP%d#rK,*Pd“

!q”wL(_Pdk%*D“!q”wL)`4D-< S Q L i/Xk9C

<TempTable> jG,Tc}7,S+k%*#(},S=dk%*,IT7#a{}

7,"R|ah9T;Zdk%*PD\Zj6xPnb&m,Sxa_KT\#

Z6IBM Campaign \m18O7P5wK}]bZE/#

>}:9C TempTable M OutputTempTable jGK>}T>gNZ-< SQL i/P9C TempTable M OutputTempTable jG#

Yhz5P Select1 wL,|!qw*“p(”M'(}g Indiv.AcctType = ’Gold’)D

10,000 vM'#;s,z9C-< SQL i/+ Select1 ,S=Z~v“!q”wL

(“Select2”):

Select p.CustID from Indiv p, <TempTable> where p.CustID = <TempTable>.CustID

group by p.CustID having sum(p.PurchAmt) > 500

K>}!qdI:pn.M,} $500 R&Zdk%*PDM'(;T.,_P“p(”

J'`MDM')#

`4,!TK <TempTable> jGM,SD-< SQL i/:

Select p.CustID from Purchases p group by p.CustID having sum(p.PurchAmt) >

500

WHFcI:mPyPM'(I\P}YrM')DI:pn.M,;s!qdI:

pn.M,} $500 DyPM',x;\dG;G“p(”M'#

rK,*K5VnQT\,49{C}]bZE/,kZPdk%*1,9C

<TempTable> jG4`4-< SQL i/#

*Kr`,K>};P9C <OutputTempTable> jG,xG,V}]bZE/"h9+

\Zj6S}]blwX Campaign ~qw,zXk+ <OutputTempTable> jG|,

Z-< SQL i/P#}g:

Create table <OutputTempTable> as Select p.CustID from Purchases p, <TempTable>

where p.CustID = <TempTable>.CustID group by p.CustID having sum(p.PurchAmt)

> 500

Z-< SQL i/P}Ci!mzIT9C <Extract> jG(}-< SQL 4}CBNwLPDi!m#9CKjG4

8(}]DS/T)sx&m,byITZ&msMm1DFT\#

TB>}i/i!mT!qdJ'`n,} $1,000 DyPM'DM'j6#

Select p.CUSTOMERID from USER_TABLE p, <Extract> where p.CUSTOMERID =

<Extract>.CUSTOMERID group by p.CUSTOMERID having sum(p.BALANCE) > 1000

TZ|,`v“i!”wLDwL<,<Extract> jG<U8DGnBICDi!m#

Z 6 B 9Ci/4!q}] 119

Page 126: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

":ZO"s,<Extract> jG;;(P'#bTKPwL<T7(jGGqg$Z$

w#

Z Campaign wLPgNTi/s59C}'frSs=RXT Campaign wLPDi/s5#

}g,TBod:

[UserVar.1] < PDF < [UserVar.2]

s5*:

([UserVar.1] < PDF) < [UserVar.2]

odDZ;v?V ([UserVar.1] < PDF) as5* true r false(1 r 0),a{a

+]xZ~vod:

[1 | 0 ] < [UserVar.2]

TZs5*sZ [UserVar.1] "!Z [UserVar.2] D PDF D>},zh*9lTBi/:

[UserVar.1] < PDF AND PDF < [UserVar.2]

KodHZTBZ]:

([UserVar.1] < PDF) AND (PDF < [UserVar.2])

120 IBM Campaign C'8O V9.1.2

Page 127: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 7 B L7\m

L7Gz9C;vr`v~@"MxX(K1iDX(*z+%#?;vL7<yZ

I Campaign \m1(eDL7#e#

4TZ_c[LDr%L7I\|,TDBPxPDyPx:|J#|4SDL7I

\|(4TpZz9DEC(,xPe<"HZ{JM=ZUDvT/iO,dyZ

SU=DEC@6MXxxl#

Z Campaign P,zIT4(Z;vr`v*zn/P9CDL7#

L7IT4C:

v Z;,D*zn/P;

v Z;,D1dc;

v kT;,K1i(%*);

v (}|DL7DN}/VNxw*;,D“f>”#

#f$wwL*:

1. (I!)\m1(e(FtT#

2. \m14(L7#e(Xh)"rL7#emS(FtT(I!)#

3. C'y]#e4(L7#

4. wL<hFK1(}ZwL<PdC*5wLr+L7k?j%*gSmqP(e

D?j%*`X*4VdL7#

5. *zn/KP,"rM'a)L7#

Z*zn/(QZzz#=BKP)P9CL7.s,;\>}CL7#+G,IT

}KCL7#Q}KDL7;\xPVd,Q}KDNNQVdL7;YxP"M#

Q}KDL7ZL7cNa9PJR+T>#b)L7TICZxP(fMl&z

Y#

":&mL7h*`&mI(#PXmI(DE",kND6Campaign \m18O7#

L7tT

L7tTGCZ(eL7DE"#“L7{F”"“hv”M“~@”GL7tTD>}#

;)tTX(Z3v`MDL7#}g,“{J”I\GEC(L7DtT,x;G“|

J”L7DtT#

P}V`MDL7tT:

v y>:(eL71DXhVN,}g“L7{F”"“2+_T”"(;D“L7zk

”"“hv”M“`Xz7”#

v j<:f Campaign a)DL7tT,IT!q+b)tT|(ZL7P#>}|(

“~@”"“z'UZ”M“=ZUZ”#

v (F:kTsi/4(DtT,}g“?E”"“"pK”"“{J”M SKU#

© Copyright IBM Corp. 1998, 2015 121

Page 128: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

\m1Z(eL7#ePDL7tT1,IT+?vtT(e*“2,”r“N}/”#,

;L7tT(}g“~@”)Z;vL7#ePIT*2,,+GZm;#ePIT*

N}/#

v 2,tT:d5Zz4(d{L7f>1;ad/DL7tT#>}|(L7zk

"L7{FMhv#

v ~XD2,tT:2,tT|(ZL7#eP,+T4(L7DK1~X#ITQ

w"zYM(f~XtT#}g,g{#e|(“L7I>”(si/\mL7DI

>),G4zITQwd\mI>MZ $1.00 DyPL7#CE"ITCZ(fPT

xP(' ROI Vv#

v N}/tT:ITZVdL71a)d5DL7tT#}g,zITdk;v5,

S$(eDB-PmP!q;v!nr_!q}]bVN#(eL7#e1,\m

1IT+NNj<r(FL7tThC*N}/tT#

L7#ePDN}/tT_P1!5,4(L71T0VdL71,zIT2Gb)

1!5#}g,EC(L7DHZ{JZdL7#ePITN}/,R5* 5%"8% M

12%#9C#e4(L71,zIT!qG)5PD;vw*1!{J#sx+KL

7CZwL<"Vdx%*1,wL<hFK1IT+C{J|D*d{5#

L7f>

z?NDdL7DN}/tTT4(@XDiO1,M4(K;vL7f>#

}g,zITd/EC(L7PDTBtT:

v e<(F~"!(r|5)

v HZ{J(5.99%"8.99% r 12.99%)

v L7P'UZ(1 B"6 Br 9 B)

by,_PF~<q"5.99% HZ{JT0Z 9 B 1 U= 31 UZdL7P'DEC

(k_P;,<q"{JrP'ZDEC(G;,DL7f>#

":*(;Xj6L7C>DX(5},k9C&mzk#

L7#e

4(L71,zITy]L7#e44(CL7#L7#eI\m1$H4(#

?;vL7#e<|(8vXhVN,}g“L7{F”M“2+_T”#Kb,#eI\

a|(@"(eD(FtT#}g,CZ4(“1x(”L7D#eI\|(“[[”B-

Pm((FtT),CPm|,5 10%"15% M 20%#

y]#e4(L71,z+n4C#eP(eDNNVN#}g,a)“L7{F”,

!q“2+_T”,;sS“[[”B-PmP!q;v1!5#g{JmzrPmmS

5,G4zITZ4(L714=tTT_DmS4%#}g,g{mS5 25%,G4

CPm+|, 4 v5(10%"15%"20% M 25%)#

#fL71,ITZ*zn/wL<P9C|#;s,wL<hFK1IT(}dC

*5wL(}g“J~Pm”"“tPPm”r“E/”)4VdL7#

122 IBM Campaign C'8O V9.1.2

Page 129: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

*5wLPB-PmDP*I(CdCN} disallowAdditionalValForOfferParam x

PXF#1wL<hFK1dC*5wL1,KN}7(Gq+b)hFK1^F*

SCPmP!q5#g{+CN}hC* true,G4hFK1;\SB-PmP!q5#

g{+CN}hC* false,G4hFK1IT!qCPm.b(}gS}]bmP)D

5#

&m

&mGX(1dcD%*ML7f>D@XiO#r*|G9zIT4G#X(D=

=zYl&,yT+&mzkCZl&zYGnQ5y#

zKP_PkL7X*D“*5”wL(“tPPm”wLr“J~Pm”wL)DwL<

1,+T/4(&m#?v&mGT53zID&mzk(;Xj6D,ZSdzI

L7DL7#eP8(KKzkDq=#&mzk;\IC'2G#

?NKP“*5”wL1(}KTbT==),Campaign G<TBj8E":

v Z“*5”wLPVdDL7f>;

v rdVdL7D%*;

v L7f>"%*MUZ/1dD?v@XiOD&mzk;

v “*5”wLKPUZ#

KP,;“*5”wL=N(ZzzKPP)a4(=v&m5},?v5}_P@X

D&mzk#b9zITCG#X(D==zYl&,X=<7*55}#}g,z

ITZ 1 B 15 UKPZ 2 B 15 UKPD,;Yz,g{z9C&mzkxPzY,

IT(}d&mzk+T 2 B 15 UJ~wvl&DK1kT 1 B 15 UJ~xPl

&DK1xPxV(49{G<G=vYzD?j)#

ZwL<KP.0,&mzk;IC,r*vZKP1zI&mzk,rK&mzk

;JO$Hr!zkhs#+G,*KzYrfh&dr!,IT+ddv* Cam-

paign zIDVN#

4(L7

zIT4(L7Tm>z*+%xM'r1ZM'D*z{"#

*<.0

ZzIT4(L7.0,\m1XkAY4(;vL7#e"RzXkP(9CC#

e#*K\;ZD~PP4(L7,zXkZCZ\mCD~PD2+_TP_P`

&DmI(#

XZKNq

zB(L79G4(VPL7DBf>,!vZ\m1gN(eL7#e#ZTBi

vP,zXkB(L7:

v ;*GN}/L7VN|D#

v *KzY?Dxh*BL7zk1(}g,*K$r!J~LrODl&zk)#

*4(L7,zITq-K}L,2IT4FVPL7,;sTdxP`-#

Z 7 B L7\m 123

Page 130: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. !q*zn/ > L7#

2. %wmSL7<j #

3. g{;fZ;vL7#e,G4+r*“B(L7”3f#g{P`vL7#e,G

453aa>z!q*yZd4(BL7DL7#e#

":{FJR+T>D#eQ}K,;\CZ4(L7#

4. %wLx#

5. 9C“B(L7”3f4(eL7#z4=DVN!vZ}Z9CDL7#e#+

G,<U|(TBVN:

!n hv

L7{F L7{F_PX(V{^F#kNDZ 2253

D=< A, :IBM Campaign Ts{PDXbV

{;#

2+_T I\m1(eD_T#

hv I!#

L7zk ITyZs+>8(Dq=T@XD53Vd

L7zk4j6L7#g{2GrXBzIL

7zk,G4 Campaign ^(7#BL7zkD

(;T#g{9C;(;DL7zkxPl&

zY,G4a{I\;<7#

PXL7zkDj8E",kND6Campaign

\m18O7#

`Xz7 (I!)P>CZFOl&zYDNNz7j

6#}g,zI\+“ZcG”I:S*T“G{

”L7Dl&#

N}/tT (I!)!q5M8(1!5#zITZN}

/tT?VPi4M|DD5I}Z9CDL

7#exP(e#

N}/tTGITZVdL71a)d5DL

7tT#N}/tT?VI\|,VN"4%

rB-K%,zITSCK%P!q$(e5

rdkzT:D1!5#;P1L7#e_P

Q(eDN}/tT1,EIT^DN}/t

T?V#

g{a)K;P5"RJmzrCPmmS

5,G4z+ZCtTT_4=mS4%#}

g,zIT+5 25% mSA“[[”L7Pm#

g{mSPmn,G4a+b)Bvn#fX

=(FtT,TcyPC'<IT9Cb)B

vn##f|D.s,;\F}zmSDNN

n#v\m1ITSPmP}%n((}^D

(FtT)#

124 IBM Campaign C'8O V9.1.2

Page 131: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

!n hv

CZ51;%DL7\F (I!)v(Gqy]z8(Du~Z51;

%P#9T>KL7#v19CQ!PJmZ

51;%P9Cy]K#e4(DL7D#e

4(eL71,ET>K?V#

}g,zIT{9rQT=\xKL7DCJ

_T>CL7,r_zI\*ZrCJ_T>

X(N}.s{9T>CL7#

PXgN9CCZ51;%DL7\F?VD

j8E",kND6Interact C'8O7#

6. %w#f|D#

B;=v24

*9CL7,k+dVdxwL<r?j%*gSmq (TCS) PD3v%*#

`-L7

^[L7GqCZ“*5”wL(!vZzDG+MmI(),zf1IT`-L7#

XZKNq

ZzzP9CL7(;)+L7Vd=ZzzPKPRG<=*5z7G<DwL<

PD%*).s,z;\`-L7{F"hvT0N}/L7tTD1!5#K^F

7# Campaign ITzYQzzDL7D7PL7j8E"#

}L

1. !q*zn/ > L7#

2. %wL7{F#

3. %wL7“**”3fOD`-<j #

4. xP|D#

5. %w#f|D#

d{ IBM EMM z7PD}VJz

Z IBM Campaign P4(DP!*zn/IT|(d{ IBM EMM z7PD}VJz,

dP|, eMessage M Marketing Operations#

i4M`-Q4SA Campaign L7D eMessage JzzITSL7D“**”3fi43vL7DyP`X eMessage }VJz,"IT!q

ZZ]bP`-Jz#

*<.0

ZITi4L7PD eMessage Jz.0,Xk9C eMessage D5`-w+CL7k

Z]bPDAY;vJz`X*#?;vJz;N;\k;vL7`X*,+;vL

Z 7 B L7\m 125

Page 132: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

7ITk`vJz`X*#PX|`E",kND eMessage D5#

XZKNq

Z Campaign PDL7k eMessage PDJz.d("X5.s,zITS Campaign

L7D“**”3fi4G)Jz#

}L

1. %w Campaign > L7#

2. R=_P eMessage JzDL7#

3. %wL7{F#

b1,+T>L7D“**”3f#

4. %w“**”3f%?D4SA IBM eMessage }VJz#

eMessage Z]b+r*"T>kCL7`XDyP eMessage JzDPm#

5. zIT+w3vJzT+dr*#

`XEn:

Z 93D:eMessage L7k IBM Campaign /IEv;

Z Campaign L7P9C Marketing Operations JzDrig{,120K Marketing Operations M Campaign,"RqCK Marketing Opera-

tions D IBM Marketing Asset Management =Si~DmI,G4zD*zn/IT|

( Marketing Operations JzbPD}VJz#Campaign d;ITk Marketing Opera-

tions /I,+;h*byv#

K&\D;v>}G4(|( Marketing Operations JzbPyf"Dz7UjDL7#

*+ Marketing Operations Jz|(ZL7P,C'+yZ|( CreativeURL tTD#e4(L7#“4b URL”G;v8k,8> Marketing Operations PJzD;C#

CreativeURL tTy8rDJz+|(ZL7P#

CreativeURL tT9C'\;ZdCL7"L7#er*zn/1S Campaign ^lF

/= Marketing Operations#

}g,Z4(r`-*zn/1,zITS?j%*gSmq (TCS) %**AkC%*

`XDL7#SCL7P,zIT*A Marketing Operations PD`XJz,zITZ

dPi4r^DCJz#z9IT+BJzOX=b,T"4+dCZ*zn/P#

TB>}T>K;v53DI\$wwL#K>}JCZ4/ID53#zD$ww

LI\Py;,#

126 IBM Campaign C'8O V9.1.2

Page 133: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z Campaign L7P9C Marketing Operations Jz>wb5wgN*4/ID539 Marketing Operations PD}VJzk Campaign L

7`X#g{ Marketing Operations k Campaign /IZ;p"RtCKL7/I,k

4PT";,D}L#kND6IBM Marketing Operations k Campaign /I8O7#

XZKNq

JzG<ZCZP!*zF.DgSD~#>}|(Uj"7FNs"P!*zP?

D5"N<DO"+>dSDOrD5#e#g{z,19C Marketing Operations M

Campaign,G4IT+ Marketing Operations JzbPDD~|(* Campaign L7D

;?V#*+Jz|(ZL7P,k9C CreativeURL tT#“4b URL”G;v8

k,8r Marketing Operations JzbPDD~#

m 13. Z Campaign L7P9C Marketing Operations Jz

Nq j8E"

Hvu~:Z Marketing Operations P

4("ndJzb#

Marketing Operations \m14(CwD~f"bDJzb#Marketing Operations C

'IOX}VJz"+di/ZJzbZDD~PP#

PXHvu~M<rDPm,kND6Campaign \m18O7#

Hvu~:+ CreativeURL tTmS=L7#e#

(e#e1,Campaign \m1+ CreativeURL tTmS=L7#e#

PX|`E",kND6Campaign \m18O7#

Z 7 B L7\m 127

Page 134: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

m 13. Z Campaign L7P9C Marketing Operations Jz (x)

Nq j8E"

yZ|( CreativeURL tTD#e4(L7,;s+;vJzkCL7

X*#1. !q*zn/ > L7,%wmSL7 ,;s!q|( CreativeURL tTD#e#

2. 9C“B(L7”3f4(eL7({F"2+_TT0d{E"),;sZ4

b URL P%w/@b#(2IT“?j%*gSmq”i4==4P=h 2 =

5#)

3. ZT0rP,%wbT+dr*#“b”0Z+r*#

4. Z“b”0ZP,*AJzbPDD~P,;s!qz*ZKL7P9CDJ

z#

5. *mSJz,k%wmSJz,;s(eJz{F"yP_T0d{E"#Z

D~VNP,%wOX,;s/@=CJz#zITOXD~"$@D~ru

T<#

6. q-a>T!qJz"OX=b,#f|D,;sS\Jz#

7. %w#f|DT#fL7#

VZ,4b URL VNP|(K8(JzD4S#

+L7Vd=*zn/?j%*gS

mq (TCS) PD%*#

1. *A“yP*zn/”3f,%w*zn/,!q?j%*!n(,;s`-

TCS#

2. %wVdDL7P,;s%w!q;vr`vL7#

3. 9C“!qL7”0Z4!qy4(DL7#

4. #f"Kv TCS#

VZ,zD*zn/|( Marketing Operations BX}VJz#(#,*zn/V

Za-}sDMw{}L,b+ZBP=hPhv#

I!X,^DL7# 1. *A“yP*zn/”3f,%w*zn/,!q?j%*!n(,;s`-

TCS#

2. %wVdDL7P,;s%wi4L7 #i4/`-L70Z+r*#

3. !qL7,;s%w$@#(g{v(F}3vL7,k!qCL7,;s%

wF}#)

4. *r*L7T)`-,k%w0Z%?D`-<j#

5. ZL7r*T)`-1,zIT`-N}/tTD5#z9ITCJ Market-

ing Operations Jz:

a. %w4b URL VNPD/@b4S#

b. Zr*D0ZP,%wb#

c. Z/vD0ZP,*AJzbPDD~P,;s!qz*ZKL7P9C

DJz#

d. g{zk*mSJz,k%wmSJz,;sa)XhDE"#ZD~V

NP,%wOX,;s/@=CJz#zITOXD~"$@D~ruT

<#kq-a>jICYw#

e. %w#f|DT#fL7#

VZ,4b URL VNP|(Ky!JzD4S#

#f"Kv# XU IBM Marketing Operations PD0Z,;s5X= Campaign TCS##f"K

v TCS#

128 IBM Campaign C'8O V9.1.2

Page 135: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

+L7Vd=wL<PD%*

wL<hFK1(}dCwL<PD*5wL+L7Vd=%*#“%*”Gz*(}

X(L7kdxP*5DM'Pm#“?j%*”GQVdPL7D%*#*KxPV

v,zIT!qS*5KPE}XFi#

*<.0

Z*<.0,XkH4(L7,TcCL7I)Vd#z9IT(}9C“*zn/*

*”!n(4!q+L7k*zn/`X*#k*zn/`X*DL7+w*“`X”L

7vVZ!qPm%?#

XZKNq

":9C“T%rB”\m=(Di/IT+L7Vd=?j%*gSmq (TCS) PD%

*#;s,wL<hFK1IT!qb)L7DSU=#PX|`E",kNDZ

1563D:+L7Vd= TCS PD%*;#

":g{ Campaign k Marketing Operations /IZ;p,k9C Marketing Opera-

tions +L7Vd=*zn/n?D?j%*gSmq (TCS) m%PDdv%*#}G

z}Z&mQPD*zn/,qr;\Z*5wLPVdL7#

kq-b)=hT+L7Vd=wL<PD%*#

}L

1. r**zn/,;s%wwL<!n(#

2. %wwL<0ZPD`- #

3. +w|,L7DSU=D*5wL(}g“J~Pm”r“tPPm”)#

4. 9C&m!n(+AY;vL7Vd=?;v%*#

5. %wN}!n(Ti4QZ&m!n(OVdD?;vN}/L7D{FM5,"

w{L7N}5#

}g,g{“J~Pm”wL|(EC(L7,G4zITw{a)Dun#y]L

7D(e==,zI\\;SPmP!q5#g{PPmIC,G4dChC Cam-

paign | partitions | partition[n] | server | flowchartConfig |

disallowAdditionalValForOfferParam a7(zGqIT8(|`v5r_zGq

^F*SPmP!q5#

B;=v24

PX|`E",kND Z 963D:dC*5wL(“J~Pm”r“tPPm”);#

+`XL7k*zn/`X*

IT+L7k*zn/`X*,T9C'ZdCwL<PD*5wL(+L7Vd=

%*)1|]W!q`XL7#

Z 7 B L7\m 129

Page 136: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. Z*zn/**!n(O,%wmS/F}L7<j #

2. !qz*mSDL7,"+|GF=*|(DL7PmP#

zIT9CQw4QwL7,2IT/@D~P#(}4! Shift |"%wr4!Ctrl |"%w4!q`vL7#

3. %w#f|D#

a{

“*zn/**”!n(D`XL7xrT>kC*zn/`X*DyPL7#L7+

T>*R+,1=PKZK*zn/PDwL<Z9Cb)L7*9#

L7{FT_DGE8>CL7Qk*zn/`X*(“T%rB”X*)#1SZw

L<P9C(“TWrO”)x;WHk*zn/`X*DL7;PGE#

1C'dC*5wLTZ*zn/wL<P4(*5KPm1,`XL7avVZC

Pm%?,TcC'ITaIR=M!qL7,Sx+dVd=;vr`v?j%

*#

L7D`Xz7

`Xz7GICZFOl&zYT7(Gq+B~(}g:rB~)S*l&Dz

7#}g,g{+“ZcG”P*“G{”L7D`Xz7,G4g{M':r“ZcG”,

Ma+dS*l&#

4(L71,IT9C=V==4(e`Xz7#

v zIT9C`-i/4%49(i/,Ci/a5XzS*`XDz7j6DP

m#

v zIT9C<kz7j64dkrS4D~3y;Pj6,;s+zzDPm3y

=“`Xz7”VNP#

":S IBM Marketing Operations 4PL7\m1,CZ9z7j6kL7`XD`X

z7&\+;IC#

+`Xz7VdxL7

zIT+;P“`X”z7j6VdxL7#`Xz7GwT;tZCL7+zrcw

*l&xPF}Dz7#

}L

1. !q Campaign > L7,;s4(BL7#

2. %w“B(L7”3fOD<kz7j6 b1,+r*“!qz7”T0r#

3. S4D~P4Fz7j6#

":4Z]IT|(;vr`vTB(g{:Fm{":Er;P{/BP{#vT

`v,xD(g{#g{z7j6GD>V{.,G4;a~kUq,"#ts!

4#

130 IBM Campaign C'8O V9.1.2

Page 137: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

4. +j63y=<kz7j6PmP#

5. %w<k#

“<k”&\aZCT0rDR`9(;vPm#zIT`-<kz7j6PmDZ

](3yd{n?M`-VPn?),;sYN%w“<k”TLx9(!qz7;

CPm#

“<k”&\;JmX4;+F}X4D`,5#

6. 1“!qz7;C”Pm|,zh*Du?1,k%w#f|DTXUCT0r#

":XUCT0r.s,z;\<kd{j6#g{YN%w<kz7j6,G4

+e}VPj6,}Gz%w!{#

B;=v24

!qz7;CPmPDz7j6+mf*L7Di/,"Ra+j6mS=`Xz7

Pm#

|DL7D`Xz7DPm

+`Xz7VdxL71,a+Pmmf*i/#g{*|Di/rSPmPF}n

?,G4zIT`-CL7#

}L

1. !q Campaign > L7,;sr*z*`-DL7#

2. g{*S`Xz7PmPF}n?,k(}4! Ctrl |"%wr4! Shift |"%w4!qn?,;s%wF}#

3. g{*e}KPm,k%w<kz7j6#;s,zITKvrX(KPm#

4. g{*`-zIKCPmDi/,k%w`-i/#b1,+r*!qz7T0

r,"R!qz7;CPm+T>`Xz7DPm#

T0rs`DmSu~PmT>K UA_Products mPDVN,}g“z7j6”#k

(}mSr}%u~4`-i/:

v *9( AND i/:kZmSu~PmP8(AY=v5,;s%w >> +5F=!qz7;CPmP#}g:Color = ’Red’ AND Brand = ’XYZ’#Z%;=

hPmS`v5(VN)1,b)5(VN)+m>* AND iO#

v *9( OR i/:+;v5F=!qz7;CPm,;sF/m;v5#yzI

Di/D>}G Color = ’Red’ OR Brand = ’XYZ’#;NmS;v51,b)5

+4P_- OR Kc#

#f|D+XUT0r"#fi/#

5. ZL7“`-”3fO,%w#f|DT#fL7#

4FL7

zIT(}4FVPL744(BL7,TZ!}]dk1d#zIT4FQ}KD

L7rn/L7#

Z 7 B L7\m 131

Page 138: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XZKNq

(}4F4(DL7+T/VdP(;DL7zk#|G{*“<-<L7{F>D1>

”,R_Pk-<L7`,Dhv"2+_TML7tT5#

":Z-<L7yZDD~PP4(4FDL7,+GTsIT+4FDL7F=d

{;C#zXk5P`&mI(EIT4FMF/L7#

S“L7”3f4FL7*KZ!1d,zITSL7PmP4FL7#;s,zIT|DCBL7,TcC

L7zczDh*#

}L

1. !q*zn/ > L7# b1,+r*“L7”3f#

2. /@A|,z*4FDL7DD~P#

3. !Pz*4FD?;VL7T_D4!r#

4. %w4Fy!L7 #

5. %w7(T7O# Q4Fy!L7"+dT>ZL7PmP#

SL7D“**”3f4FL7*KZ!1d,zITZi4r`-d**E"14FL7#;s,zIT|DCB

L7,TcCL7zczDh*#

}L

1. Z*4FDL7D“L7**”3fO,%w4(X4DL7 # b1,+r

*;v7O0Z#

2. %w7(T7O# z4=&Z`-==D“B(L7”3f,C3fxP9C4T-

<L7D5ndDVN,+G_PBDL7zk#

3. `-z*|DD5,|(L7{FMhv#

":L7{F_PX(V{^F#PXj8E",kNDZ 2253D=< A, :IBM

Campaign Ts{PDXbV{;

4. %w#f|DT4(BL7#

+L7Vi

zIT+L7ViTxP(frVv#

}g,zI\#{4=;jD;,1r(}wV~@"MMa)D“|J”L7Dl&

J#

":TZ*9CL7tTxPVirOvDNN(f,XkI(f\m1(F#

zITC=V==+L7Vi:

132 IBM Campaign C'8O V9.1.2

Page 139: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v 9CtT

v CD~P

9CtT

zITZL7P4(Nb}?D(FtTTCw“L7ViVN”#}g,g{z5P

wVs'=tEC(Yz,G4zIT4(F*“Xx”D(FtT,;sIT+dC

Z(fP#b+Jmz+?j*B"q<s'Ds'#Qkw#6Ds'#QDL7

iOZ;p#

4(9C(FtTDL71,zXkV/dk5#z9IT4F`FDL7TuY}

]dk$w,r*N}/tTD5+;4F#

L7tT9ITCZG\L7PmZTj6L7"+dVi#

CD~P+L7Vi

*KxP(f,CD~P+L7ViG\PCD#g{zZ,;D~PP]RyP`

XL7,RZa>zdk*(fDL71+CD~P8(*?j,G4+T/!qC

D~P(0dNNSD~P)PDyPL7TxP(f#

":TK==|(D~PMSD~PZ]T)(f,";a5VL7D“Ov”(f#

;GyZD~Pa9PD|(4!qZ]#

F/L7rL7Pm

zITZD~P.dF/;vr`vL7#F/L7D}LkF/L7PmD}L`

,,RzITZ,;YwPF/L7ML7Pm#

*<.0

T;,;CDCJ(I;,D2+_TxP\m#z;\+L7F=_PJmz4P

KYwD2+_TDD~PP#

}L

1. S“L7”3fP,!qz*F/DL7rPm,;s%wF/y!n #

F/L7(;GPm)D8!==Gi4d“L7**”3f,;s%wF=m;v

D~P #

2. !q?jD~P,;s%wS\K;C#

}KL7rL7Pm

g{zP`&mI(,zIT}KL7ML7PmTh9dx;=9C#Q}KDL

7;YITxPVd,R;\w*L7PmD;?Va)#

Z 7 B L7\m 133

Page 140: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XZKNq

Q}KDL7ZL7cNa9P#VI{,+GQJR+#IT9CQw&\R=Q

}KDL7,IT+d4F4B(L7,RICZ(f#

":;\XBtCQ}KDL7#g{zh*_P`,j8E"DL7,G4IT(

}4FQ}KDL74B(L7#

}KL7;a0lQ-9CCL7D*zn/rwL<,R,VyZCL7zIDN

N53m}](}g,*5Ml&z7G<)D}]j{T#

zIT(}S2,L7PmP>}Q}KL74+dem#G\L7Pm^hem,

r*|G;bv*%ddi/u~DG~KL7#

}KL7D}Lk}KL7PmD}L`,,RzITZ,;YwP}KL7ML7

Pm#

}L

1. S“L7”3fP,!qz*}KDNNL7rL7Pm,;s%w}Ky!Pm<

j #

}KL7Dm;V=(Gi4d“L7**”3f,;s%w}KKL7<j #

+G,C=(vICZL7,x;ICZL7Pm#

2. %w7(#

a{

!PDL7ML7PmQ}K"TR+T>#

>}L7rL7Pm

zXkH5P`&mI(,;sEIT>}L7rL7Pm#Kb,*K#t53j

{T,Campaign ;Jmz>}Z53mPQ}CDL7rL7Pm#

b|(TBDL7rL7Pm:

v k*zn/`X*D

v QVd=wL<PndKd*5z7G<D*5wLP3v%*

v QVd=wL<Z“E/”wLPD%*

*c:g{z"TZb)ivB>}L7rL7Pm,+T>7O{",C{"8>

L7rL7Pm+}K,x;G>}#gPh*,zITXK#*K@9x;=9C

Z53mP}CDL7rPm,z&C+d}Kx;G>}#

g{z*>}DL7tZNN2,L7Pm,G4+*sz7OK>}#g{z!q

Lx,G4+T/SNN2,L7PmF}Q>}DL7#

|,QVdRsx;>}DL7D%*D“*5”wL+#VQdC4,,+GZwL

dCT0rP+CL78>*“4*L7”,RKPwL<1,+zI/f#

134 IBM Campaign C'8O V9.1.2

Page 141: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

>}L7D}Lk>}L7PmD}L`,,RzITZ,;YwP>}L7ML7

Pm#

>}L7rL7Pm

zIT9C`,}L4>}L7rL7Pm#

}L

1. S“L7”3fP,!qz*>}DL7rL7Pm,;s%w>}y!n?<j

#

r_

Sz*>}DL7D“L7**”3fP,%w>}KL7<j # b1,+r

*;v7O0Z#

2. %w7(# z5X=“L7”3f#Q>}DL7+;YT>#

QwL7

zITQwL7,x;QwL7Pm#

zIT9CTBNNu~4PTL7Dy>Qw:

v {Fr?V{F

v hvr?Vhv

v L7zkr?VL7zk

v yP_{F

Kb,zIT9C“_6Qw”&\,{CyZL7tTM8(5Di/4iRL7r

L7Pm#

9C_6QwQwL7

hz_6Qw!n,zIT(ei/TiRkzDf6`%dDL7#

}L

1. S“L7”D~P,%w_6Qw #

b1,+r*“_6Qw!n”0Z#

2. Z4(u~?VP,!qL7tTTCZXZKtTVN#

3. yZy!DtT`M,zITdk|`u~4Qw# }g:

v ZtT“?vL7DI>”O,Qw!ZrHZ $10.00 D5

v ZtT“X9UZ”O,Qw8(UZ:11/30/2007

v ZtT“hv”O,Qw;P|,V{.“2005”D8(5

4. %w AND>> r OR>> +u~F=iRL7;C?V,T09(i/#*SiRL

7;C?VF}u~,k%w <<#

Z 7 B L7\m 135

Page 142: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

":y]zCZi/DKc{(4,=">"|,"*7H),zI\IT!q`v

5r_;!q%v5#ZP)ivB,z9CKc{!q`v51,+4(“OR”u

~#}g,g{z4(i/(dP“Color =”)"+6+"l+MW+!*U+,G4

z4(Di/G“Color = blue OR color = red OR color = white”#

5. jI9(i/.s,k%wQw#

b1,“Qwa{”3f+PvkQwu~`%dDNNL7#

VvL7

9C IBM Campaign (f4VvvpL7,rg`vL74P536'Vv#

}L

1. *VvvpL7,k4PBPYw:

a. !q*zn/ > L7#

b. %wL7D{F#

c. %wVv!n(#

d. S3fROGD(f`MPmP!q(f# C(fT>Z,;0ZP#

2. *g`vL7Vva{,k4PBPYw:

a. !qVv > *zn/Vv#

b. %wdP;v(fD~P#

c. %w(f4S#

g{C(fJm}K,G4“(fN}”0Z+r*#

d. !q;vr`vTsTyZd}K(f#(}4! Ctrl |"%w4!q`vTs#zDmI(v(yT>DTs#

e. %wzI(f#

C(fT>Z,;0ZP#(fzIUZ01dT>Z3fW?#g{(fT

>*`3,k9Cya)DX~4FA(fD%?rW?,r_FAO3rB

3#

L7Pm

L7PmGIdCDL7i,zITC4\mL7#,;L7ITfZZ`vL7P

mP#zIT+L7mS=L7Pm"+L7PmVd=%*#2IT`-"F/"

>}r}KL7Pm#

9CKL7Pm.s,M^(+d>},+GIT+d}K#;Y\;VdQ}KD

L7Pm#;YxvQ}KDQVdL7Pm#

P=V`MDL7Pm:

v Z 1373D:2,L7Pm;:$(ePm,}Gz`-CPm,qrCPmDZ

];a|D#

v Z 1373D:G\L7Pm;:Ii/8(D/,L7Pm,rK?N9CCPm

1,CPmDZ]<I\a|D#

136 IBM Campaign C'8O V9.1.2

Page 143: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

L7PmkL7T>Z,;cNa9P,+GI;,D<jxPj6:

L7

2,L7Pm

G\L7Pm

":&mL7Pmh*`&DmI(#PXmI(DE",kND6Campaign \m18

O7#

G\L7Pm

G\L7PmGL7D/,Pm,?N9CG\Pm1,dITbv*;,Da{

/#G\L7PmGIi/8(D,Ci/ITyZL7tT"L7;C(D~Pr

SD~P)"L7yP_H#

;c,z+G\L7PmCZ(ZXVD*zn/#zIThC;v%*4SUG\

L7Pm,;s|DG\L7PmDZ],x;X^DwL<#}g,g{z+G\

L7PmhC*X(D~PDZ],G4zMIT;+L7mS=CD~Pr_SP

F}L7,T^D?NKP*zn/1xvDL7#

9CG\L7PmDx;=>}f0hCG\L7PmTT/5Xz*xvDL7#

g{z*xh“_[5M'”%*ICD“nQEC(L7”,G4zIThC|,yPE

C(L7DG\L7Pm(4nM{JErRnss!hC* 1)#+T/R=KPw

L<“*5”wL1ICDnM{JEC(L7,;s+dxh_[5%*#

2,L7Pm

2,L7PmGL7D$(ePm,}Gzw7`-Pm,qrdZ];a|D#

2,L7PmD;v^FG1!5CZNNN}/L7tT#

;c,z9C2,L7Pm4X44CL7DX(L(/#}g,g{TZ?v RFM

(n|"5J"uR)8VP!,zP 5 v,xz 125 v%*,Rz#{+`,L7

Vdx?v%*,G4zITZ2,L7PmP4(L7D%v/O,"+CL7P

mVdx+? 125 v%*#gwL<M*zn/&C,;`MDI4CT#

2+TML7Pm

Ts6p2+TyZL7PmT0PmP|,DL7y$tDD~Px&CZL7P

m#

4(2,L7Pm1,z;\mSz5PCJ(DL7#+G,r_PL7PmCJ

(DNNKT/ZhCPmP|,DL7DCJ(#rK,ITCJPmDNNK2

IT9CCL7PmT0dPDyPL7,49{GyZd2+mI(;c;Pb)

L7DCJ(,2ITCJ#

`FX,ITCJ|,G\L7PmDD~PDC'IT9CCG\L7Pm#49

{G;c;PX(L7DCJ((}g,Zm;?EDD~PP),{G2qCkK

PCL7PmDd{K`,Da{#

Z 7 B L7\m 137

Page 144: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

4(2,L7Pm

*4(2,L7Pm,k!q%vL7T|(ZCPmP#

}L

1. !q*zn/ > L7#

2. %wmSPm #

3. dk{F"2+_TMhv(I!)#

":L7Pm{F_PX(V{^F#kNDZ 225 3D=< A, :IBM Cam-

paign Ts{PDXbV{;#

4. i$Gq4!PbG“G\”L7Pm#

5. Z|(DL7?VP,9CwMS<rPmS<4!q*mS=PmDL7#9C

>> 4%+y!L7F=|(DL7rP#

6. %w#f|D#

4(G\L7Pm

*4(G\L7Pm,k8(L7DXwT|(ZCPmP#a{G/,Pm,?N

9CG\Pm1,CPm<abv*;,Da{#

XZKNq

":g{B(L7zcG\L7Pmi/u~,MITd*G\L7PmD;?V

(TzD?V;PYw)#

}L

1. !q*zn/ > L7#

2. %wmSPm #

b1,+r*“B(L7Pm”3f#

3. dk{F"2+_TMhv(I!)#

4. !qbG“G\”L7Pm#

5. Z|(DL7?VP,9CVPL7tT"d5T0 AND M OR Kc{44(C

Z+L7|(ZPmPDu~#

6. zIT9C“^FQwCJ(”BfDD~PS<(TZyPC')+Qw^F*y

!D~P#*+SD~P|(ZQwa{P,k!P|(SD~P4!r#

":IZKQwx!qDNNL7+ICZ_PKL7PmDCJ(DNNC',

49{G;c;P(^4i4rCJb)L72GgK#

7. 9C%dL7Er@]BfDPm4!qz#{%dDL7Er@]DL7tT,

T0CErG}r9G5r#

8. 8>Gq+Qwa{^F*0“X”v%dDL7#1!ivB,;P^F#

9. %w#f|D#

138 IBM Campaign C'8O V9.1.2

Page 145: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

`-L7Pm

|DL7Pm1,9CCPmD*zn/+ZBNKP19C|BsDL7Pm(

e#

}L

1. !q*zn/ > L7#

2. %wz*`-DL7PmD,4S{F#

+T>L7PmD**!n(#

3. %w`- #

4. xP|D#

L7Pm{F_PX(V{^F#PXj8E",kNDZ 2253D=< A, :IBM

Campaign Ts{PDXbV{;#

5. %w#f|D#

gN}KL7Pm

zf1IT}KL7PmT@9dx;=9C#}KL7Pm;0lCPmP|,D

L7#

}KDL7PmZL7cNa9#VI{,+GQJR#b)L7PmICZ(f;

+G,;\YTdxPVd#

":}KL7Pm.s,zM^(+dXBtC#g{zh*_Pk}KL7Pm`

,Dj8E"DL7Pm,XkV/+dXB4(#

zIT(}4Pk}KL7`,D=h4}KL7Pm,RITZ,;YwP}KL

7ML7Pm#

+L7PmVd=%*

zIT4Vd%vL7D`,==,+L7PmVd=*5wLPD%*#zIT+

L7ML7PmDNNiOVd=,;%*#

+G,L7PmPDL7ZDNNN}/tT<9Cd1!5#;\*L7PmPD

L7VdN}5#*|DN}/D5,zIT4PBPdP;nYw:

v |DkVPL7X*D1!5,4(_PB1!5DL7D1>,R7#|CZL

7Pm#

v ZL7PmbpvVdL7#

Qk Marketing Operations /ID53ZDL7Pm

g{ Campaign 73k Marketing Operations /I,zXk9C Marketing Operations

+L7rL7PmVd=*zn/n?D?j%*gSmqPDdv%*#PX|`

E",kND Z 113D:IBM Marketing Operations k IBM Campaign /IEv;#

Z 7 B L7\m 139

Page 146: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

L7PmMQPD*zn/

g{ Campaign 73dC4CJI*zn/,k9C>8OPD8>E"+L7rL7

PmVd=I*zn/PDdv%*#TZQPD*zn/,P=V==+L7Vd

=%*:S*zn/D?j%*gSmq,r_ZwLdCT0rZ#

140 IBM Campaign C'8O V9.1.2

Page 147: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 8 B ?j%* \m

“%*”Gz*+dh*?jD;iK,}g_[5M'#“?j%*”GQVdPL7D

%*#

1zZwL<PdC"fsKP}]YwwL(“!q”"“O"”"“8VP!”"“y>

”"“\Z”r“i!”)1,+4(%*#}g,“!q”wLITzII“p(”M'iI

Ddv%*#dv%*ITCw,;wL<Pd{wLDdk#

zIT(}r%*VdL744(?j%*#zIT(}ZwL<PdC*5wL

(}g“J~Pm”r“tPPm”)r`-?j%*gSmq (TCS) 4VdL7#s?V

i/;9CTB=V=(.;:

v TWrO:P!*zhFK14(L7,;s(}ZwL<PdC“J~Pm”r“t

PPm”wL4VdL7#

v T%rB:P!*z\m14(L7,;sZ?j%*gSmq (TCS) PVdL7#

;s,P!*zhFK14(wL<T!qL7DSU=,"+wL<%*4SA

TCS PD%*#

?;v%*<_P:

v I53zID%*{F,C{FZ10wL<G(;D#

v I53zID%*zk#%*zk_PI53\m1v(Dj<q=,RZzI1

G(;D#}G+wL<dCN} AllowDuplicateCellCodes hC*“q”,qr,;

ali%*zkD(;T#ZKivB,%*zk+?F*vZ10wL<Z(

;#

%*zkM%*zkzIwZ6Campaign \m18O7PxPK5w#dCN}Z

6Marketing Platform \m18O7PxPK5w#

ZwL<PzI%*

ZwL<PKP}]YwwL1,CwLazI;vr`v%*w*dv#%*G;

vj6DPm#yzIDdvITCwBNwLDdk#

}]YwwL|(“!q”"“O"”"“8VP!”"“y>”"“\Z”M“i!”#KPdC

wL1,+4(;vr`v%*w*dv#yzID%*}!vZwLD`M0dd

Cj8E"#}g,zITdC"fsKP“!q”wLTzI_UkR%Ddv%

*#zIT9CC%*w*“8VP!”wLDdkT4jd.V*5K#S“8VP!”

wLzzDdv+G`v%*,8V*`vjdi#

g{si/9CT%rB\m4(e*zn/,G4zIT+wL<PDdv%*4

SA?j%*gSmq (TCS) P(eD<;{?j%*#(}bV==,P!*zhF

K1azIIzc TCS Py(eD?jDdv#

© Copyright IBM Corp. 1998, 2015 141

Page 148: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

^Fdv%*Ds!

*^F}]YwwL(}g:“\Z”"“i!”"“O"”r“!q”)zIDj6},k9

CwLdCT0rD%*s!^F!n(#

CZ^Fdv%*s!D!n!vZwLS\4T%*9GmDdk#ZITS\N

;`MDdkDwLP,“%*s!^F”0Z/,X|DTJVJ&dk`MD!

n#

v Sdv%*q!dkDwL

v Smq!dkDwL

TZN;`MDdk,z9IT|DfzVS5#fzVS5m> Campaign C4fz

!qj6Dp<c#

Sdv%*q!dkDwL

g{wLIC4Tdv%*Ddk,G4“%*s!^F”!n(a|(BfhvD!

n#k9Cb)!n4^F+IwLdvDj6}#

9CTBX~40ldv%*s!:

v ^^FD%*s!:5XyPzci/u~r!qj<Dj6#K!nG1!!

n#

v +dv%*s!^F*:5X;,}8(}?D(;j6,b)j6+Szci/

u~DyPj6Pfz!q#ZD>rP,dkz#{5XDnsj6}#Cam-

paign a9S}]b5XDGX4G<kdk%*DGX4G<%d,;sxPfz

!qTo=nU%*s!#wL.d+]D%*PDj6Pm<UG(;D#

":v1}C5X N uG<\X*1,E9Cfz!n#K!n+9Cs?Y1U

d"Rh*n$D1d,r*Xk+yPj6<lw= Campaign ~qwP#

v yZdk%*Ds!x^Fdv%*s!:PXK!nDE",kNDZ 1433D

:yZdk%*s!x^Fdv%*s!;#

142 IBM Campaign C'8O V9.1.2

Page 149: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

yZdk%*s!x^Fdv%*s!

ZS%*q!dkDwLP,zIT+4T,SD+kwLD%*s!CwtT4^

Fdv%*s!,49z;P9C5J%*}]rj6,2GgK#

XZKNq

}g,g{+?v<_P;vdv%*D 3 vwL,S=“!q”wL,zI\;+}v

+k%*.;Cw“!q”wLD5J}]dk,+GzIT9Cd{+k%*DtT

48(“!q”wLDdv%*s!#5_,Sddv%*5JI“!q”wL9CDw

L;i_,Sddv%*;PCw}]dkx;Gk“!q”wL_PY1X5Dw

L#

9CyZdk%*Ds!x^Fdv%*s!4!r48(z*+ds!tTCZ^

F10wLDdv%*s!Ddk%*#dP;)!nkz8(D+dvs!^F*

5;p9C#

}L

1. %wwLdCT0rPD%*s!^F!n(#

z+4=“%*s!^F”0Z#

2. !qFc^Fy@]D=(:

v nsDQ!P%*:8(dv%*s!;&,}nsDy!dk%*Ds!#}

g,g{!Ps!Vp* 100 M 200 D%* A M B,G4&C+KwLDd

v%*Ds!^F* 200#

v nnss!(OfD5)u%yP!P%*D\M:+K!nkTO8(D+d

v%*s!^F*5;p9C#K!n8(dv%*s!;&,} N,dP N G

Ov+dv%*s!^F*VNP8(D}VkyP!(dk%*\M.dDn

5#}g,g{z+ 1000 dk*+dv%*s!^F*5,R!PDdk%* A

M B s!Vp* 100 M 200,G4KwLDdv%*s!^F* 1000 –

(100+200) = 700#

v NNQ!P%*Ds!:8(dv%*s!;&,}NNy!dk%*Ds!#

}g,g{!Ps!Vp* 100"200 M 500 D%* A"B M C,G4&C+

KwLDdv%*Ds!^F* 100#

v yP!P%*.M:8(dv%*s!;&,}yP!(dk%*D\s!(\

M)#}g,g{!Ps!Vp* 100"200 M 500 D%* A"B M C,G4

&C+KwLDdv%*Ds!^F*yP}vdk%*s!D\M 800#

3. Zdk%*DPmP,!Pz#{dv%*s!u~@]ds!Ddk%*D4!

r#

Smq!dkDwL

g{wLIC4Tmr=TT8VP!Ddk,G4“%*s!^F”!n(a|(B

fhvD!n#k9Cb)!n4^FIwLZzzrbTKP1dvDj6}#

Z 8 B ?j%* \m 143

Page 150: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

zIT@"XFzzKPMbTKPDdvs!#

8(dv%*s!^F

b)!na0lwLDzzKP#^F!n.dDX|npG1}]4GGj</}

]41,|GTJ4MnUG<}D0l#

v ^^FD%*s!:5XyPzci/u~r!qj<Dj6#K!nG1!!

n#

v +dv%*s!^F*:5X;,}8(}?D(;j6,b)j6+Szci/

u~DyPj6Pfz!q#ZD>rP,dkz#{5XDnsj6}#Cam-

paign ZxPfz!q.0+>}j{Dj6/ZDX4n,;s;#t8(}?D

G<,TcZ“j6”VNP49fZX4n125X(;j6DPm#K!n+9

Cs?Y1Ud"Rh*n$D1d,r*Xk+yPj6<lw= Campaign ~q

wP#v1;PZ“j6”VNOT}]xPf6/"R}C5X N vG<\X*1,

E9CK!n#

v ^F!qD@]:9CK!n4^Fzci/u~DG<#K!n+uY!qnU

G</yhD1dMZf#+G,|a<B(;j6}YZ8(D}?#

– 0 N v(nl):Campaign S}]bP;lwzci/u~D0 N vG<#;

s Campaign F}b)j6PDX4n#g{}]4f6/,G4nUa{|,D

(;G<}a!ZyksD}?#r*K=(lw}]yhD1dOL"R9C

OYDY1Ud,yTK=(DYHnl#

– fz:Campaign S}]bPlw=zci/u~DyPG<,;sfz!qyk

sDG<}#;s Campaign F}b)j6PDX4n#g{}]4f6/,G4

nUa{|,D(;G<}a!ZyksD}?#r* Campaign ;lwMf"f

z!qDG<,yTC!n9C|YDY1Ud#

bTKPdv%*s!^F

Z3)wL(|(“\Z”M“!q”)P,zIT(E^FbTKPD%*s!#ZbT

KPZd,k9Cb)!n4XF5XM&mD}]?#PXE",kNDZ 1453

D:&CbTKPdv%*s!^F;#

144 IBM Campaign C'8O V9.1.2

Page 151: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

&CbTKPdv%*s!^F

Z3)wL(|(“\Z”M“!q”)P,zIT(E^FbTKPD%*s!#

9CKZPD!n4XFbTKPZd5X;s&mD}]?#

v ^^FD%*s!:bG1!!n#;P|DKwLD4!n(OSi/r!qj

<5XDj6}#9CK!n,bTKPTzzKPZd+YwDyP}]xPY

w,+G;andL7M*5z7G<#

v +dv%*s!^F*:5XSzci/u~DyPj6Pfz!qD8(}?j

6#ZD>rP,dkz*5XDj6}#9CK=(,Campaign +>}j6j{/

PX4n,;sxPfz!q,Y;#t8(}?DG<,TcZj6VNP49

fZX4n125X(;j6DPm#

":9CK!n4!qG<+9Cs?Y1UdRDCn$D1d,r*XkT Cam-

paign ~qwlwyPj6#vZ;PZ“j6”VNOf6/}]T0|TZ}C5X N

vG<\X*1,E9CK!n#

|DG<!qDfzVS

fzVSm> IBM Campaign CZfz!qG<Dp<c#

XZKNq

3)wLa)K!qfzG</D\&#g{zv(!qfzG<,G4I\ak*

|DfzVS#}g:

v fzIyyzIDa{+n\s(}g,g{}]PDyPPT<Vd=;vix

yP.TVd=m;i)#

v zZ`,rPP_P`,}?DG<,x?NKPKwL19C`,VS5a+G

<4(=`,Dy>P#

kq-BfD=h4*fzG<!qzI;,Dp<c#

}L

1. %w“\Z”"“i!”"“O"”"“!q”r“y>”dCT0rD%*s!^F!n

(#

2. 4PBPdP;nYw:

v %wfzVS!nTD!!4%Tfz!qBDVS5#

}GwLdkPy|D,qr,;ifzG<+CZKwLD?NsxKP#b

Zzrc+a{CZ(#C>1AXX*,d-rZZ,Xky],;iG<T

;,(#c(xPHOT7(?v#MDP'T#

v g{z;rc+b)a{CZ(#,G4ITCwLZ?NKP1!q;i;,

DfzG<#*K,kdkc (0) w*fzVS#5 0 7#wL?NKP1!q

;i;,DfzG<#

a>:“8VP!”wL4|,“fzVS”X~#*C“8VP!”wLZ?NKP1

!q;i;,DfzG<,kZr“8VP!”wLa)dkDONwLP+“fz

VS”hC* 0#

Z 8 B ?j%* \m 145

Page 152: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

%*{FMzk

%*{FMzk\X*,r*|G("dv%*DwLk+%*CwdkDwL.d

D4S#

%*zk

%*zk_P53\m17(Dj<q=,RZzI1,%*zkG(;D#IT`

-%*zk#rK,}GwL<dCtT AllowDuplicateCellCodes * False(ZK

ivB,%*zk+?F*vZ10wL<Z(;),qr,;ali%*zkD(

;T#;Pli?j%*gSmq (TCS) PD(;T#PX%*zkM%*zkzIw

Dj8E",kND6Campaign \m18O7#

%*{F

":%*{F_PX(V{^F#PXj8E",kNDZ 2253D=< A, :IBM

Campaign Ts{PDXbV{;#

1!ivB,%*{FyZzIC%*DwL#}g,g{%*I{*“Select1”Dw

LzI,G41!%*{FG“Select1”#zIT|D%*{F#g{z|DwL{

F,G49T/|DCwLPT0,;wL<ZNN,SDBNwLPCwLzID

%*D{F#g{z|D%*{F,zI\20lC%*k+C%*CwdkDNN

BNwL.dD4S#

}g,g{“8VP!”wLzI{* Segment1 M Segment2 D=vdv%*,Rb)

%*Cw=v“J~Pm”wL(“J~Pm 1”M“J~Pm 2”)Ddk,G4ZzQ-,

S“J~Pm”wL.s|D8VP!%*D{F1,zh*Kb Campaign gN&mB

%*{F#

B<5w“8VP!”wLDy>>},CwLdv=v%*,;s?v%*I*BN“

J~Pm”wLDdk#

细分

流程

邮件列表 1流程

邮件列表 2流程

输出单元"Segment1"

输出单元"Segment2"

>}:%*X|{=8

=8 1:BDyP%*{F<;,ZNN-<{F

g{;PNNBD%*{Fk-<1!{FX~(Z>}P,MGg{z;P+

“Segment1”r“Segment2”CwN;8VP!dv%*D{F),G4 Campaign ITy

146 IBM Campaign C'8O V9.1.2

Page 153: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z%*D-<“3r”]R-<4S#ZKivP,r*;PX~r4CN;-<%*

{F,yT4T“8VP!”wLDdv%*M=vwTD“J~Pm”wL.dD4S#

V;d(gB<Py>)#

细分

流程

邮件列表 1

流程

邮件列表 2

流程

输出单元"Segment1"重命名为

"NewName1"

输出单元"Segment2"重命名为

"NewName2"

链接包

不会更改,

因为新的单元名称

不会与原始

单元名称重叠,

也不会重新使用

原始单元

名称集

输入单元"Segment1"

输入单元"Segment2"

场景 1:

所有新的单元名称都不

同于任何原始单元名称

=8 2:B%*{F/k-<%*{F/`,,+GXBEr

g{*%*!qDB{Fk-</PD{F`,RMGXBEr,G4BNwL+4

{F(4,B%*{F)iRICDdv%*,+y]h*P;4S#Z>}P,B

X|{D Segment2 dv%*VZGJ~Pm 2 Ddk%*,B|{D Segment1 %*

GJ~Pm 1 Ddk%*(gB<Py>)#

细分过程

邮件列表 流程

邮件列表 1流程

输出单元2" Seg Smn 2重命名为

2" Seg Smn12

输出单元2" Seg Smn12重命名为

2" Seg Smn 2

场景 1:新单元名称与原始单元名称

集相同,但进行了重新排序

链接包根据新单

元名称进行更改

输入单元2" Seg Smn 2

输入单元2" Seg Smnt12

B<5w_P}vdvMdk%*D`,iv#

Z 8 B ?j%* \m 147

Page 154: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

细分过程

邮件列表 1流程

邮件列表 2流程

输出单元"Segment1"重命名为

"Segment2"

输出单元"Segment2"重命名为

"Segment3"

链接包根据新单元名称进行更改。

下游流程将根据它们已链接至的

原始输出单元名称进行重新链接。

输入单元"Segment1"

输入单元"Segment2"

场景 2a:新单元名称与原始单元名称

集相同,但进行了重新排序

邮件列表 3流程

输出单元"Segment3"重命名为

"Segment1"

输入单元"Segment3"

=8 3:B%*{F/k?V-<%*{FX~,x}kBD%*{F

g{B{Fk?V-<{FX~,RmSKB%*{F,G4IT6p9C%*{F

D-</ZD{FDNN4S,qrb)4SaPO#}g,g{z+%*

“Segment1”X|{*“Segment2”"+%*“Segment2”X|{*“NewSegment”,G4B

“Segment2”+R= Mail List2 x Mail List1 d*4dC,r*|R;={*“Segment1”

Ddk%*{F#

细分过程

邮件列表 1流程变为未配置

邮件列表 2流程

输出单元"Segment1"重命名为"Segment2"

输出单元"Segment2"重命名为

"NewSegment"找不到

输入单元"Segment1"

输入单元"Segment2"

场景 3:将新的单元名称引

入原始单元名称集

|D%*{F

1!ivB,wLP4(D%*D{F%dwL{F#TZ4(`v%*DwL,d

v%*{FGwL{FM8VP!{FDO"#}g,4( 3 v8VP!D{*

“ S e g m e n t 1 ”D “8VP! ”wL+_Pd1!{F*

“Segment1.Segment1”"“Segment1.Segment2”M“Segment1.Segment3”Ddv%*#

148 IBM Campaign C'8O V9.1.2

Page 155: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

%*{F<Z4S=SP4(C%*DwLD{F#g{`-wL{F,%*{F2

aT/|D#

+G,g{z`-%*{F,z+F}d=wL{FD4S#bm>g{zsx|D

wL{F,%*{F+;YT/|D#

|DwL<wLP%*D{F

XZKNq

":#fTdv%*{FD|D1,g{*C%*zk!qKT/zI,G4+XB

zI%*zk#g{z;#{|D%*zk,k!{!PT/zI,;s`-%*{

F#

}L

1. Z&Z`-==DwL<P,+wz*|Dddv%*{FDwL#z+4=Cw

LDwLdCT0r#

2. %w#f!n(#z+4=CwLD#fE",|(wL{FMdv%*{F#

3. +bjCZdv%*{FVNO,Tc!qD>,;s`-%*{F#

4. %w7(#K1+#f|D#g{zQ`-%*{FTBd;Y%dwL{F,G

4b){F+;Y4S#

":#f%"w;a%"NN`MDi$#*liwL<Gq}7dCx;Pm

s,zITV/X4PwL<i$#

XC%*{F

1!ivB,wLP4(D%*D{F%dwL{F#TZ4(`v%*DwL,d

v%*{FGwL{FM8VP!{FDO"#}g,4( 3 v8VP!D{*

“ S e g m e n t 1 ”D “8VP! ”wL+_Pd1!{F*

“Segment1.Segment1”"“Segment1.Segment2”M“Segment1.Segment3”Ddv%*#

g{X|{CwL,G4%*{F2aT/|D,Tc%*{FkwL{F#V4

S#

+G,g{zQV/|D%*{FTBd;,ZwL{F,G4%*{FMwL{F

+;Y4S#zIT(}+%*{FX|{*kwL{F`,4V44S#

XC%*{F

}L

1. Z&Z`-==DwL<P,+wz*XCddv%*{FDwL#z+4=Cw

LDwLdCT0r#

2. %w#f!n(#z+4=CwLD#fE"#

3. B;=rzZ`-dv%v%*9G`v%*DwLxl:

v Zdv%v%*DwLP,`-dv%*{FVNPDD>,Tc|k“wL{

F”VNPT>DwL{F`,#

v Zdv`v%*PDwLP,%wXC%*{F#%*{F9-*1!q=,b

G10wL{Fk8VP!{FD"C#

Z 8 B ?j%* \m 149

Page 156: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

VZ,XB4SKwLM%*{F#g{zVZ|DwL{F,G4dv%*{F

2+T/|D#

4. %w7(#+#fzD|D,;sXUwLdCT0r#

|D%*zk

1!ivB,53yZ53\m1*yP%*zk(eDq=xT/zI%*Dz

k#gwL<M*zn/5)%*zk(;T,+Gg{z+wL<dCN}

AllowDuplicateCellCodes hC*“G”,G4%*zkITZwL<ZX4#

PX IBM EMM a)DPDdCN}PDdCN}D|`j8E",kND6Market-

ing Platform \m18O7#

":d;zIT2G1!D53zI%*zk,+GzV/dkDNN%*zkT;

XkqX%*zkq=#Kq=T>ZwLdCT0rPD%*zkVNB#zkq

=I#?Md?m>gB:s4V8m>V8#?,!4D“n”m>}VV{#}g,

%*zkq= Annn 8>%*zk$HXk* 4 vV{,RZ;vV{*s4D“A”,

;sG 3 v}V#Kq=D%*zky>G“A454”#

|DwL<wLP%*Dzk

}L

1. Z&Z`-==DwL<P,+wz*|Dddv%*{FDwL#z+4=Cw

LDwLdCT0r#

2. %w#f!n(#z+4=CwLD#fE"#

3. g{Q!P,ke}T/zI4!r#%*zkVNd*I`-#

4. Z%*zkVNP,`-%*zk#kG!,^DDzkXk{O%*zkVNB

T>D%*zkq=#

5. jI`-%*zk1,k%w7(#K1wLdCT0rXU"#fzD|D#

XZ4FM3y%*{Fkzk

Zdv`v%*DwLP,zIT9C4FM3y&\Z“dv%*”xqP`-`v

dv%*{FMzk#

4FM3yxqPDyP%*

XZKNq

Zdv`v%*DwLP,zIT9C4FM3y&\Zdv%*xqP`-`vd

v%*{FMzk#

}L

1. Z&Z`-==DwL<P,+wz**d4FM3y%*{FMzkDwL#z

+4=CwLDwLdCT0r#

2. %w#f!n(#z+4=CwLD#fE",|(dv%*xq#

3. Zdv%*xqP,%wNN;CT!qyP%*#^[bj;CgN,<U!q

yP%*TxP3y#

":}Gze}T/zI%*zk4!r,qr%*zkP;I!qr`-#

4. %w4F#+yP%*4F=tye#

150 IBM Campaign C'8O V9.1.2

Page 157: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

5. Zz*3y%*D;CDsO=;CD%*Z%w#

6. %w3y#4FD%*Z]+f;k4FDZ];ys!D%*iD-<Z]#

Sb?gSmq3y%*{FMzk

}L

1. 9CC&CLrD4F&\Sb?gSmqrd{&CLr!q"4F%*rD

>#

2. Z Campaign P,Z&Z`-==DwL<P,+wz**d4FM3y%*{FM

zkDwL#z+4=CwLDwLdCT0r#

3. %w#f!n(#z+4=CwLD#fE",|(dv%*xq#

":}Gze}T/zI%*zk4!r,qr%*zkP;I!qr`-#g{

z#{+Z]3y=%*zkP,7#ze}K4!r#

4. Zz*+4FDZ]3y=dPD%*Z%w#g{zZ4FM3y%*DXN

i,ZXNsO%*Z%w#

5. %w3y#4FD%*Z]+f;;ys!D%*iD-<Z]#

?j%*gSmq

?;vP!*zn/<_P;v?j%*gSmq (TCS),C?j%*gSmqa)8

VP!ML7D1[mq#TCS a)K9(Mli?j%*kd`X*DL7MXF.

dX5D&\#(XF;kL7`X,49|GJCZL72GgK#)

":*9C?j%*gSmq,zXk_P+V_TmI(E\\m Campaign ?j%*#

TZ?;v?j%*,TCS <|(;P;g{z9CXFi,G4TZ?;v`&DX

F%*,TCS <|(;P#?j%*GQVdPL7D%*#XF%*PJqqCL7

Vd,+vZVv?D,a+dSSUL7D%*PE}#XF;SU(E,+aT

?jixPb?TxPHO#

&m TCS 1,zIT9CT%rBrTWrOD\m=(#s?Vi/;9CBPd

P;V\m=(#

m 14. T%rBMTWrOD TCS \m

T%rB K=((#IOsDi/9C,ZK=(P,;vK4( TCS,m;vKhF

wL<#

Z;vK4(|,?j%*MXF%*D TCS#}g,1J*zn/D TCS I

\|( 4 P:;PT&q! 10% L7D%*,;PT&q! 20% L7D%

*,;PT& 10% ]R,;PT& 20% ]R#

;s,wL<hFK1a4(wLT!qzc 10% M 20% L70]Ru~D

j6#*K+}]YwwLdv4SA TCS PD$(e%*,wL<hFK1

aZ?;vwLdCT0rP!q4SA?j%*#

Z 8 B ?j%* \m 151

Page 158: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

m 14. T%rBMTWrOD TCS \m (x)

TWrO 4(|(“J~Pm”r“tPPm”wLDwL<#

1z#fwL<1,+zI TCS#TZr“J~Pm”r“tPPm”wLa)d

kD?;v?j%*,TCS <|(;P#

;\4Sr!{4STWrO%*#4SDEnvJCZT%rB\m#

&m?j%*gSmq1,kNGTB<r:

v 4SyZ%*zk,k;*Z4S%*.s|D%*zk#

v zf1IT!{4SrXB4S%*,0aGC%*44k“*5z7G<”#

v g{!{4S_P“*5z7G<”D%*,G4C%*+d*“Q~K”4,#;\

YN4SQ}KD%*#b)%*+;vVZ?j%*gSmqP,"R;\Zw

LdCT0rP!qb)%*#(g{ Campaign k Marketing Operations /I,G

4Q}KD%*+LxT>Z?j%*gSmqP,+;\4Cb)%*#)

*c: g{;,C',1`-KwL<M TCS,G4I\a#f;}7D}]#*K

\be;,k(e5qfr,b)5qfra9Z`-rKPwL<1+T TCS xP

`-DI\T5=nM#}g,1m;vC'}Z TCS P|DL7Vd1,k;*`

-wL<*5wL#

":g{ Campaign k Marketing Operations /I,G4zXk9C Marketing Opera-

tions 4&m?j%*gSmq#

`XNq:

Z 1583D:+wL<%*4SA TCS P(eD?jL7;

Z 1603D:S TCS P(eD?jL7!{4SwL<%*;

Z 1603D:9C“%dM4S”4F}X*;

Z 1593D:9C“%dM4S”+wL<%*k TCS `X*;

\m?j%*gSmq

P!*zn/D?j%*gSmq (TCS) a)K8VP!0L7D1[mq#TCS a

)K9(Mli?j%*kd`X*DL7M]R.dX5D&\#

`-?j%*gSmq

zIT`- TCS,Td||,z*zzDz7D?j%*MXF%*#

XZKNq

}g,1J*zn/D TCS I\|( 4 P:;PT& 10% L7,;PT& 10% ]

R,;PT& 20% L7,;PT& 20% ]R#

*c:Z`-rKP`X**zn/PDNNwL<D,1,kp`-?j%*gS

mq (TCS) P%*DtT#5)5q5yT7#C'Z`- TCS D,1,;`-rK

PwL<#

152 IBM Campaign C'8O V9.1.2

Page 159: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. r**zn/,;s%w?j%*!n(#

2. %w`-<j #

b1,+T`-==r*gSmq#TJ+;vT>ZwL<P9CDVP%*#

3. %wz*`-D%*VN,;sxP|D#BDa)Kn#C`-YwDhv#

?j4, 4PKYw

+;PmS=gSmqDW?#

%wmS%*<j #

+tIvPmS=gSmqDW?#

1. %wmSm`%*<j #

2. !q N vUP,;sdk*mSDP}#

3. %w4(?j%*#

4F;vr`vP# 1. AY!q;P#

2. %wmSm`%*<j ,;s!q

N vX4P#

3. dk*mSDP}#

4. %w4(?j%*#

BPamS=y!PBfRQ-ndK%*z

kM%*{F#Sy!P4F}KZwL<P

9CTbDd{yPP5#

Qw TCS 1. ZiR0ZPdkQwV{.#

zITdk?VV{.TZgSmqDN

NPPiR%dn#}g,“924”aiR|

,%*zk“A0000000924”DP,2aiR

QVd“Offer9242013”DP#

2. %wiRV{.#

b1,+;vT>|,Z;v%dnD

P#

3. %wiRB;vTLxQw#

Sb?43y}] 1. Sm;v&CLr4FZ]#

2. %w TCS PD%*T9C%*d*I`

-#

3. 9CR|%wK%xP3y#

Z 8 B ?j%* \m 153

Page 160: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

?j4, 4PKYw

S .csv D~<k?j%*}] 1. TyhDq=q!:EVt5D~#kN

D:TCS }]D<kM<vq=;#

2. %w<k?j%*<j #

3. Z<k TCS T0rP,%w/@TR=z*<kD .CSV D~,!qCD~,;s%

wr*#

4. %w<k#

C .CSV D~DZ]a=S= TCS PNNVP

%*DBf#

OFrBFP,r_>}P

9C$_8<j #

4. %w#fr#f"5X#

B;=v24

VZ,wL<hFK1IT4(wLT!qzc 10% M 20% L70]Ru~Dj6#

*K+}]YwwLdv4SA TCS PD%*,wL<hFK1aZwLdCT0r

P!q4SA?j%*#

8( TCS PDXF%*|,vZVv?DxP?DTXE}Dj6D%*F*XF%*#r%*VdL7

1,zIT!q*?v?j%*8(;vXF%*#

}L

1. r**zn/,;s%w?j%*!n(#

2. %w`-<j #

3. *+%*8(*XF%*:kZXF%*PP%wT9CPd*I`-,;s!q

G#

;\rQ8(*X~D%*VdL7#

4. *+XF%*Vdx?j%*:kZXF%*zkPP%wT9CPd*I`-#

;s,!q10?j%*DXF%*(dXF%*P*GDNN%*)#

*c:g{z*;vr`v?j%*Vd;vXF%*(}g,%* A),;s+X

F%*(%* A)|D*?j%*,G4aSH0+%* A CwXF%*DNN?

j%*+dw*XF%*xF}#

5. %w#fr#f"5X#

TCS }]D<kM<vq=*+}]<k?j%*gSmq (TCS),z<8D:EVt5 (.CSV) D~XkkXh

Dq=`%d#z<v TCS DZ]1,b2G+}]<vyCDq=#

v CD~Xk|,_P%d$(eM(F%*XTDP{FDjbP#

154 IBM Campaign C'8O V9.1.2

Page 161: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v ?PXk_PkjbPP8(}?`,DP}#

v g{x(P;P}],k+dtU#

v +(FtTD5*;*`&}]`M#TZUZ,UZV{.Xk9CC'oT7

3Dq=#

P{F hv GqXh? P'5

CellName ?j%*D{F# G

CellCode VdxK?j%*D%*zk#g

{*U,G4 Campaign +zI%

*zk,qr+9C8(D5#

G %*zkXk%d(eD%*zkq

=#

IsControl 8>CPPD%*GXF%*9G

#f?j%*#

q Yes | No

ControlCellCode dP IsControl = Yes D%*D%*

zk#

v1 IsControl =

Yes 1

jG* IsControl = Yes D%*fZDP

'%*zk#

AssignedOffers L7"L7Pmr_=_DiOD

VE(gD/O#

q IT9CL7zk48(L7#IT9

CL7Pm{F48(L7Pm#q=

*: O f f e r N a m e 1 [ O f f e r C o d e 1 ] ;

O f f e r N a m e 2 [ O f f e r C o d e 2 ] ;

OfferListName1[]; OfferListName2[],

dPL7{FGI!D,+GL7zk

GXhD,xPUD=(EDL7Pm

{FGXhD#

FlowchartName X*DwL<D{F# q*

CellCount K%*DF}# q*

LastRunType ONwL<KPD`M# q*

LastRunTime ONwL<KPD1d# q*

Custom Attr1 *z(eD?v(F%*XTmS

**d<k}]DP#

q (FtTD}]`MMC'oT73/q

=yhDP'5#

*KPI Campaign nd#g{Q8(,G4a+dvT#+nd|TxP<v#

zI(;D%*zkTZ TCS P9CCampaign ITzI(;D%*zkTZ?j%*gSmqP9C#%*zk_PI53

\m17(Dj<q=,RZzI1,%*zkG(;D#

}L

1. r**zn/,;s%w?j%*!n(#

2. %w`-<j #

3. %wzI%*zk<j #

b1,+r*;v0Z,dPT>yzID%*zk#

4. !qQzID%*zk#

5. +%*zk4F=?j%*gSmqPD3vVNZ#

6. %w#f#

Z 8 B ?j%* \m 155

Page 162: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

S TCS P<v}]zIT9C:EVt5 (.csv) q=+?j%*gSmq (TCS) DZ]<v=>X}/

wrxg}/w#<v TCS D{vZ];z;\!q?VZ]#

}L

1. r**zn/,;s%w?j%*!n(Tr*C*zn/D?j%*gSmq#

2. %w<v?j%*<j #

3. Z“D~BX”T0rP,%w#f#

4. Zmf*T0rP,8(D~{,/@=z*#fCD~D?<,;s%w#f# “

D~BX”T0r8>BXQjI#

5. %wXUT5X=?j%*gSmq#

a{

<vq=ZZ 1543D:TCS }]D<kM<vq=;PxPKhv#

+L7Vd= TCS PD%*3)i/a4(?j%*"+L7Vd=?j%*gSmq (TCS) P#;s,m;vK

14(wL<T!qCZSUL7DM'#g{z9C TCS 4VdL7,kq-b)

8>E"#

XZKNq

}L

1. r**zn/,;s%w?j%*!n(Tr*C*zn/D?j%*gSmq#

2. %wgSmqPD`-4S# TCS +T`-==r*,"RwL<P9CDNNV

P%*<+TJ+;vT>#

3. %wPPz*VdL7D%*DQVdL7P#

4. %wz*VdL7D%*PD!q;vr`vL7<j #

5. Z“!qL7”0ZP,R="!q;vr`vL7rL7Pm,r_%wQw!n

(T4{F"hvrzkiRL7#

6. !qz*Vd=10%*DL7.s,k%wS\MXU#

b1,“!qL7”0Z+XU,"9Cz!qDL74ndVdDL7P#

7. %w#fr#f"5X#

i4 TCS PQVdDL7rL7PmzITi4?j%*gSmq (TCS) PDNNQVdDL7r$@K?j%*gSmq

PQVdL7PmDZ]#

XZKNq

}L

1. r**zn/,;s%w?j%*!n(Tr*C*zn/D?j%*gSmq#

2. %wgSmqPD`-4S# TCS +T`-==r*,"RwL<P9CDNNV

P%*<+TJ+;vT>#

156 IBM Campaign C'8O V9.1.2

Page 163: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

3. TZ*i4QVdDL7rL7PmD%*,k%wPPDQVdL7P#

4. %wi4L7<j #

“i4/`-L7j8E"”0Z+r*,dPxPQVdL7?VPDQVdL7r

L7Pm#

5. !q;vL7Pm,;s%wL7Pm$@#

y!L7PmD“**”3faT>y|(DL7D$@#

S TCS PD%*!{VdL7zITS?j%*gSmqPD%*!{VdL7#

}L

1. r**zn/,;s%w?j%*!n(Tr*C*zn/D?j%*gSmq#

2. %wgSmqPD`-4S# TCS +T`-==r*,"RwL<P9CDNNV

P%*<+TJ+;vT>#

3. TZz*SP!{VdL7D%*,k%wPPDQVdL7P#

4. %wi4L7<j #

“i4/`-L7j8E"”0Z+r*,dPxPQVdL7?VPDQVdL7r

L7Pm#

5. !qz*S%*PF}DL7rL7Pm,;s%w >> 4%+y!n?F=QF}DL7?VP#

6. %wS\|D#

b1,+XU“i4/`-L7j8E"”0Z#QF}DL7rL7Pm;YT>Z

%*DQVdL7PP#

7. %w#fr#f"5X#

?j%*gSmqPD%*4,E"

IBM Campaign PD?j%*gSmqT>?v%*D104,,|(%*F}"ON

KP`M(wL<"V'rwLDzzrbTKP)T0ONKP1d#

%*F}G4S=QKPDwL<Pdv%*D?v%*D(;\Zj6D}?#K

%*4,G`&wLDnB#fDzzrbTKPDa{#

%*4,E"T Campaign(@")r Marketing Operations(/I1)T>Z?j%*

gSmqP#

|B%*F}:

g{zTwLdCxP|D,G4NNH0KPa{+*',R?j%*gSmq

P,%*F}"OvKP`MMONKP1dPT>*U#zXkTzzrbT==

KPwL<"V'rwL,;s`&#fwL<T|B%*F}#

XZKNq

k"bTB`MDwLdC|DT TCS P%*F}D0l#

Z 8 B ?j%* \m 157

Page 164: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v +wL<dv%*4S=?j%*#%*F}#V*U,1=B;v#fDzzr

bTKP*9#

v S?j%*+wL<dv%*!{4S#NNH0KPa{QF}R%*F}*

U#

V/"B%*F}:

zZzzPKPwL<"V'rwL1,r_z#fbTKP1,?j%*gSmq

PD%*F}+T/|B#g{ZKPjI1 TCS &Zr*4,,G4zXk(}%

wq!%*4,<j 4V/"B%*F}#

+wL<%*4SA TCSOsDi/(#9C;vK44(*zn/D?j%*gSmq (TCS),9Cm;vK

4hFwL<#TCS a+L7k?jMXF`X*#;s,wL<hFK1adCCZ

!qL7SU=DwL<wL#(}+dv%*k TCS P$(eD%*ML74SZ

;p,wL<hFK1ITjIwL<%*k TCS .dDX*#

+wL<%*4SA TCS P(eD?jL7g{si/Z?j%*gSmq (TCS) P$(eK?jL7,G4wL<hFK1Xk

fsdCwLT!qL7DSU=#hFK1Xk+wL<%*k TCS PD$(e%

*`4S#bajI TCS PD%*kwL<P(eDSU=.dDX*#

*<.0

Z*<.0,zi/PD3vKXkHZ TCS P(e?j%*#;s,wL<hFK

1ITq-BfD=h+wL<PDdv%*k TCS P(eD%*`X*#

":fz=(G9C!n > %dM4S?j%*#

XZKNq

*+wL<%*k TCS PD$(e%*`X*,k4PTBYw:

}L

1. Z&Z`-==BDwL<P,+wz*+ddv%*4SA TCS PD%*Dw

L#

2. %wwLdCT0rPD#f!n(#

3. *r*“!q?j%*”T0r,k4PTBYw:

v Zdv%v%*DwL(}g,“!q”)P,%w4S=?j%*...#

v Zdv`v%*DwL(}g,“8VP!”)P,%wz*4SD?v%*Dd

v%*{Fr%*zkP#%w!TE4%#

z+4=“!q?j%*”T0r,CT0rT>10*zn/D TCS P$(eD%

*#

4. Z“!q?j%*”T0rP,!qz*+10dv%*4S=D%*DP#

5. %w7(#

158 IBM Campaign C'8O V9.1.2

Page 165: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

b1,+XU“!q?j%*”T0r#wLdCT0rPD“dv%*{F”M“%*

zk”+f;* TCS PD{FMzk#b)VN+T1eT>T8>|GGSgS

mqq!#

6. %w7(T#f|D#

7. #fwL<#z#fwL<.s,?j%*4SE#fZ}]bP#g{!{wL

<PD|D,G4+;#f%*4S#

`XEn:

Z 1513D:?j%*gSmq;

9C“%dM4S”+wL<%*k TCS `X*9C%dM4S?j%*T0r+wL<PD?j%*k?j%*gSmq (TCS) PD

$(e%*`X*#K!nG9CwL<wLdCT0r4("4SDfz=(#

*<.0

Z*<.0,zi/PD3vKXkHZ TCS P(e?j%*#;s,wL<hFK

1ITq-BfD=h+wL<PDdv%*k TCS P(eD%*`X*#

":*9CT/%d,k7#wL<dv%*{Fk TCS %*{F`%d,r_AY

|G{FPD0 3 vV{`,#

}L

1. Z&Z`-==DwL<P,!q!n > %dM4S?j%*#

“%dM4S?j%*”T0raZs`0qPT>“IC?j%*”,"ZR`0q

PT>wL<dv%*#

2. k9CBPdP;V=(+ TCS PD?j%*kwL<%*`%d#

y]{FT/%d%* %wT/%d#

I&T/%dD%*T>j+%drnQ%d

4,,"Ry%dD?j%*+T>*l+#

V/%d%* !q?j%*kwL<dv%*D;vr`v

T,;s%w%d#

43r+y!?j%*ky!wL<dv%*

`%d#I&%dDdv%*T>V/4,#

y%dD?j%*+T>*l+#

3. %w7(# z+4=;v/f,a>wL<KPa{+*'#

4. %w7(TLx#

5. #fwL<##fwL<.s,E+#f?j%*4S#g{!{wL<|D,G

4+;#f%*4S#

a{

zBNi4KwL<D%dM4S?j%*T0r1,Q%d"4SD%*D4,*

Q4S#

Z 8 B ?j%* \m 159

Page 166: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

`XEn:

Z 1513D:?j%*gSmq;

S TCS P(eD?jL7!{4SwL<%*wL<hFK1ITF}ZwL<P!qDj6kZ?j%*gSmq (TCS) P$(e

D?jL7.dDX*#K}LvJCZ9C TCS 4(e?jL7Di/#

XZKNq

g{%*;P*5z7G<,G4zf1IT!{4SC%*T0Z+4XB4SC

%*#

":g{!{4S_P“*5z7G<”D%*,G4C%*+d*“Q~K”4,#;\

YN4SQ}KD%*#b)%*+;vVZ TCS P,"R;\ZwLdCT0rP

!qb)%*#(g{ Campaign k Marketing Operations /I,G4Q}KD%*+

LxT>Z TCS P,+;\4Cb)%*#)

}L

1. Z&Z`-==DwL<P,+wz*S TCS !{4Sddv%*DwL#

2. %wwLdCT0rPD#f!n(#

3. r*“!q?j%*”0Z:

v ZzI%v%*w*dvDwL(}g“!q”)P,%w4S=?j%*#

v ZzI`v%*DwL(}g“8VP!”)P,%wz*!{4SD%*Ddv

%*{Fr%*zkP#%w!TE4%#

“!q?j%*”0Z+T>Z10*zn/D TCS P(eD%*#+a;vT>1

04SD%*#

4. !q [44S]#

;Y;vT>%*{FMzk#

5. %w7(# wLdCT0rPDdv%*{FM%*zk;Y1e/,8>|G;

P4S= TCS#

`XEn:

Z 1513D:?j%*gSmq;

9C“%dM4S”4F}X*zIT9C%dM4ST0r4F}wL<PD?j%*k?j%*gSmq (TCS) P

D%*.dDX*#

XZKNq

g{%*;P*5z7G<,G4zf1IT!{4SC%*T0Z+4XB4SC

%*#

160 IBM Campaign C'8O V9.1.2

Page 167: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

*c:g{!{4S_P“*5z7G<”D%*,G4C%*+d*“Q~K”4,#;

\YN4SQ}KD%*#b)%*+;vVZ TCS P,"R;\ZwLdCT0r

P!qb)%*#(g{ Campaign k Marketing Operations /I,G4Q}KD%*

+LxT>Z TCS P,+;\4Cb)%*#)

}L

1. Z&Z`-==DwL<P,!q!n > %dM4S?j%*#

ZR`0qPT>NN%dr4SD%*,"Z4,PP8>d4,#

2. *+yP%dD%*T!{%d,k%w+?!{%d#

!{%dD?j%*+ZIC?j%*0qP"B,"Rdv%*4,M?j%*

{FP+e}#;P|D4SD%*T#

3. *+yP4SD%*T!{4S,k%w+?!{4S#

+H04SDT!{4S,+G|G#V%d#VZ,?j%*w*%dD?j%

*Tl+T>ZIC?j%*PmP#

4. #fwL<##fwL<.s,E+#f?j%*4S#g{!{wL<|D,G

4+;#f%*4S#

`XEn:

Z 1513D:?j%*gSmq;

Z 8 B ?j%* \m 161

Page 168: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

162 IBM Campaign C'8O V9.1.2

Page 169: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 9 B *5z7G<

IBM Campaign a,$*5z7G<TG<"Mx*5KDL7D`XE"#z7G<

2aG<XF%*D`XE",T6pP?DTX4"ML7DM'#

uo“*5z7G<”8DG Campaign ,$D`XE":

v "MKD)L7

v xD)M'(rJ'r_R%,!vZ\Z6p)

v (}NV~@

v ZDvUZ.

}g,ITZ*zn/wL<P+?jM'DPmzI*“tPPm”wLr“J~Pm”

wLDdv#?v?jM'<tZQVd;vr`vL7D%*#ZtCG<=*5

z7G<DivB,“tPPm”wLr“J~Pm”wLTzz#=KP1,+j8E"

4k Campaign 53}]bPDtIm#

b)m;piI*5z7G<#*5z7G<aG<ZwL<KP1xh?v%*P

?vj6DX(L7f>(|(N}/DL7tTD5)#*5z7G<2aG<P

?DTX;YU=NN(EDXF%*DI1#XF%*8>]RrGS%XF,r

K+;rtZXF%*DM'VdNNL7,"Rb)M';P|,Z*5wLdv

PmP#

*5z7G<M\Z6pEv

Campaign a,$?;v\Z6pD*5z7G<,}g“M'”M“R%”#*5z7G<

4~@a)1z$wDz7}]G<(|(*5KMyzzDz7)#

Campaign aZ53}]bmP,$*5z7G<:

v ,HT}%*DyPI11(ryPI1<a)`,f>DL71),+G<y>

*5z7G< (UA_ContactHistory)#

v v1`,%*PDvKSU=;,DL7f>(_P;,DvT/L7tT5DL

7)r;,}?DL71,EG<j8D*5z7G< (UA_DtlContactHist)#

j8*5z7G<a\lXv$=+s,+G|a)j{}],T'Vj8Dl&

zYMVv?j0XF#

v TZ?;vzzKP,a+}]G<Z“&m”m (UA_Treatment) P#]RDXFE"

2aG<ZCmP#]R;SU(E,+aT?jixPb?TxPHO#&mz

7G<+k*5z7G<;p9C,T9Iy"MDL7Dj{z7G<#

+kT?;v\Z6p4,$*5z7G<M`&Dl&z7G<#

}g,Y(z_P=v\Z6p:“M'”M“R%”#m5V!vZ}]bDdC==:

v (#,?;v\Z6p<aZ Campaign 53}]bP_P|T:D;i*5Ml&

z7G<m#;d05,“M'”\Z6p_P;im(*5z7G<"j8D*5

z7G<Ml&z7G<),“R%”\Z6p_P|T:D;im#

© Copyright IBM Corp. 1998, 2015 163

Page 170: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v g{dC}]bT+`v\Z6p4k`,DWcomm,G4?;v\Z6p<

;h*|T:D;im#+G,Wcomm(*5z7G<"j8D*5z7G<

Ml&z7G<)Xk|(?;v\Z6pD|#

gN|B*5z7G<m

g{wL<“*5”wL(“tPPm”r“J~Pm”)r“zY”wLZtCKz7G<U

>G<!nDivBTzz#=KP,G4u?+4k Campaign *5z7G<m#b

TKP;and*5z7G<m#

1QtC*5z7G<U>G<1,aZzzKPZd+TBj8E"4k*5z7

G<:

v *5DUZ01d(1!ivB,bGZKP“*5”wL1);

v Z“*5”wLPVdDL7f>(|(N}/L7tT5);

v r?;vj6a)KD)7PDL7f>;

v TZ?j%*MXF%*,CZzYL7f>"%*T0UZ01dD?;v(;

iOD&mzk#

f0=TB53m:

v y>*5z7G< (UA_ContactHistory)(g{r%*DyPI1<a)`,f>DL

7)

v j8D*5z7G< (UA_DtlContactHist)(g{`,%*PDvKSU=;,DL7

f>)

v &mz7G< (UA_Treatment)

v L7z7G<(`v53m,b)53m2,f"zzPy9CDL7D`XE

")

&mz7G<ML7z7G<+k*5z7G<;p9C,T9Iy"MDL7Dj

{z7G<#4VdL7DXF+Z&mmPxPj6#

v1Z“J~Pm”"“tPPm”r“zY”wLdCT0rP!PG<=*5z7G<m

!n1,E|Bz7G<#

":b;a0l eMessage M Interact +}]0k= Campaign z7G<mPD==#

G)z79C|GT:D ETL xL+}]i!"d;M0k= Campaign *5z7G

<mMl&z7G<m#

&mz7G< (UA_Treatment)wL<?NZzz#=BKP1,<a+PmS=&mz7G<m (UA_Treatment)#

g{+wL<wH*(ZKP,G4ZwL<KP1,?NBKPazI;iBD&

m,?v*5MXF%*D?vL7FvP;v&m#by,Campaign (}?NzI&

m1G<*%@D5}4!I\a)n8BDzY#

&mz7G<ky>*5z7G<-wTa)_H9uR_'D==4f"j{D*

5z7G<E":

v y>*5z7G<m (UA_ContactHistory) ;G<`&\ZD%*I1JqE"#

v T?v%*D&m+G<Z&mz7G<m (UA_Treatment) P#

164 IBM Campaign C'8O V9.1.2

Page 171: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

T+V(;&mzk4j6?v&m5}#&mzkITCZl&zYPT1S+?

;vl&irZX(&m5}#

gNZ&mz7G<P&mXF

XF%*PJqqCL7Vd,+vZVv?D,a+dSSUL7D%*PE}#

g{9CXF,G4&mz7G<9G<XF%*}]:

v kxh?j%*DL7PXDPF*?j&m#

v kVdXF%*DL7PXDPF*XF&m#

g{QZ“*5”wLP+XF%*Vdx?j%*,G4?j&m+_P`X*DX

F&m#r?vXF&mVd(;D&mzk,!\b)zk;PV<=XFI12

GgK#zIXF&mzkT{Z(Fl&zY,dP(FwL<_-CZj6X

F:ITiRXF&mzkRb)zkkB~X*,Tcl&ITiZ<7XF&m

5}#

y>*5z7G< (UA_ContactHistory)+;P4k*5Kj6"%*MwL<KPUZ/1dD?viOM?j%*T0XF

%*Dy>*5z7G<m#

%b%*I1Jq

g{zD%*G%b%*,"R?vj6;\tZ;v%*,G4?vj6Z%v“*

5”wLP;&m1,^[VdDL7}gN,?vj6Z*5z7G<mP_P;

P#}g,g{z(eT&Z“M”"“P”M“_”[58VP!D%*,RM'ZNNx

(1d;\tZb)8VP!.;,G4MGbViv#49Z,;“*5”wLPx

h“_[5”8VP! 3 vL7,2;+;P4ky>*5z7G<,r*y>*5z7

G<+G<%*I1Jq#

G@<%*I1Jq

g{vKITtZ`v?j%*(}g,g{?v?j%*yZ;,JqfrU=L

7,RM'I\;JO"JO;vr`vL7),G4?vKZ*5z7G<mP_

PT&ZCvKytZD%*}DP}#

}g,g{z(e=v%*:“Z}% 3 vBZxPI:DM'”T0“ZO;>HP(

QKAY $500 DM'”,G43vKI\GdP;vr=v%*DI1#g{bvKG

b=v%*DI1,G4KP“*5”wL1,+=vu?4kbvKDy!*5z7

G<#

49r*{r}tZ`v?j%*x+`P4k3vKD*5z7G<m,,;“*5

”wLPxvDyPL7<;S*%v“|”r_rE#*5z7G<mPD(;“|j6

”+3vKDX(“*5”wLDX(KP5}`4DP;pVi#vZvKrR%tZ

%@D“*5”wLPD`v%*1,E"zTvKrR%D`N“rE”#

+nbzYDVN4k*5z7G<

zIT4(nbzYDVN,;sZy!*5z7G<mP+dnd#}g,zI\

#{+4T&mmD&mzkr_L7tT4v**5z7G<PDnbzYVN#

Z 9 B *5z7G< 165

Page 172: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

+G,IZ|Gy!*5z7G<P6qD%*I1Jq,R?v?jrXF%**

?v\Zj6`4;P,k"b,g{z9CL7r&m}]ndy!*5z7G<

PDnbzYVN,G4;4v?v?jrXF%*DZ;v&m#

>}

%* X*DXF%* xh%*DL7

TargetCell1 ControlCell1 OfferA, OfferB

TargetCell2 ControlCell1 OfferC

ControlCell1 - -

|,+PvDL7Vdx TargetCell1 M TargetCell2 D“*5”wLDwL<ZzzPK

P(tCK=*5z7G<D4k)1,*%*"xvDL7T0KPUZ/1dD?

viO4(;v&m#;T.,ZK>}P4(yv&m:

&m &mzk

SU OfferA D TargetCell1 Tr001

SU OfferB D TargetCell1 Tr002

SU OfferA D ControlCell1 Tr003

SU OfferB D ControlCell1 Tr004

SU OfferC D TargetCell2 Tr005

SU OfferC D ControlCell1 Tr006

g{Q+&mzkw*nbzYVNmSZy>*5z7G<P,G4;4v?v%

*DZ;v?jrXF&m#rK,ZK>}P,TZ?v%*DZ;v&m,;+

}P4ky>*5z7G<:

%* &mzk

TargetCell1 Tr001

ControlCell1 Tr003

TargetCell2 Tr005

rK,Zy>*5z7G<mP6qL76pDtTI\;G<C5y,r*|;Z

TBivBa)j{*5E":

v ;+;vL7Vd=NN?j%*;R

v ?vXF%*;Vd=;v?j%*#

Zd{NN5}P,;dvkZ;v&m(rXF&m)X*D}]#8!=(G9

C}]bS<4=L"a)TL76pE"DCJ(,==G,S UA_ContactHistory M

UA_Treatment 53m#z9IT+KE"dv=8C*5z7G<#

":g{z+L7tTE"dv*nbzYVN,G4ITT>j{D&mE",b

Gr*j8D*5z7G<M8C*5z7G<aT?;v&m4k;P(;GT?

;v%*4k;P)#

166 IBM Campaign C'8O V9.1.2

Page 173: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

j8*5z7G< (UA_DtlContactHist)vZ9C,;%*ZDvKU=;,f>L7D=81,E4kj8*5z7G<

m#

}g,,;%*ZDI1I\U=`,D4RL7,+GCL7ITvT/,TcK

1 A U= 5% QJL7,xK1 B U= 4% QJL7#TZ;vKU=D?vL7

f>,j8*5z7G<|,;P,xRyZdU=DL7f>,?vXF%*2P

;P#

L7z7G<

L7z7G<|,`v53m,b)m2,f"XZQCZzzDL7f>DE"#

vZN}/L7tT5DiO(;1E+BPmS=L7z7G<m#qr,+}C

VPP#

(}4PzzKP4|B*5z7G<

4PzzKP1,zIT|B10KPj6D*5z7G<#9CKPz7G<!n

0Z4!qgN+B*5z7G<4k*5z7G<m#

}L

1. Z&Z`-==DwL<3fO,%w*KPDwL#

2. r*KPK% ,;s!q#f"KPy!V'#

3. g{*5z7G<fZ,G453aa>z!qKPz7G<!n#

vZKPH0QzI10KPj6D*5z7G<DV'rwL1,KPz7G<

!nT0rEavV#zIT+E"=S=*5z7G<,2ITf;KPj6D

VP*5z7G<#

!n hv

B(KP5} 9CBDKPj64XBKPwL<DX(V

'rwL#+kBKPj6X*Da{=S=

*5z7G<m#VP*5z7G<#Vj

{#

f;H0KPD*5z7G< 4CH0DKPj6,;sf;H0*CKP

j6zID*5z7G<(vkT}ZKPD

wLrV')#H0*wL<Dd{V'rw

LzID*5z7G<#Vj{#

!{ !{V'rwLKP,;s;TVP*5z7

G<4PNNYw#wL<#VT“`-”==

r*#

“KPz7G<!n”!0Z>>}P,z5P;vwL<,|=x=vV'M=v“*5”wL(A M B,b=_

<dCIG<=*5z7G<)#

Z 9 B *5z7G< 167

Page 174: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

zKP{vwL<(9CKPwL<|nS%cKP);N#by+4(BDKPj

6(}g,KPj6 = 1)"*KKPj6zI*5z7G<#

bNI&KP{vwL<.s,k`-“*5”wL A T+sxL7xhU=Z;vL7

D`,K1#rK,z#{XBKP“*5”wL A#10KPj6*“1”,"RwL A

MKPj6 1 D*5z7G<Q-fZ#z*#t-<*5z7G<#

z!q“*5”wL A "%wKPwL1,+r*“KPz7G<!n”0Z#g{!q+

“KPj6”#V;d(KPj6 = 1),G4z+f;VP*5z7G<,b;GzZ

{DYw#`4,k!q4(BDKP5}#K!na+“KPj6”vSA 2,#tk

“KPj6 = 1”`X*D*5z7G<,"+B*5z7G<=SA“KPj6 = 2”#

(}bV==,z+;a*'kZ;vL7`X*D*5z7G<#

g{zVZ`-"KP“*5”wL B,G4“KPz7G<!n”0Z+;r*,r*z

}Z9CBD“KPj6”(KPj6 = 2),C“KPj6”4kNN*5z7G<`X

*#;KP*5wL B 1,+*“KPj6 = 2”zI|`*5z7G<#

**5U>G<8(}]bm

1zdC“*5”wL1,IT+*5E"G<A}]b#

}L

1. ZwLdCT0rP,StC<v=rG<=PmP!qB(3dmr}]bm# K

!n(#T>ZPmDW?,;Z3dmPmsf#

b1,+r*“8(}]bm”T0r#

2. 8(m{F#

":zITZm{FP9CC'd?#}g,g{+ MyTableUserVar.a 8(*m{

F,"RZKPCwL1 UserVar.a D5*“ABC”,G4a+dv4k{*

MyTableABC Dm#ZKPwL<.0,XkHhCC'd?Du<5M105#

3. SPmP!q}]b{F#

4. %w7(#

b1,+XU“8(}]bm”0Z#wLdCT0rPD<v/G<=VN+T>zdkD}]bmD{F#

5. g{_P8(D{FDmQfZ,k!q3v!qT`4dv}]:

v =S=VP}]:g{z!qK!n,G4VPmXk_Pkdv}]`f]D

#=#;T.,VN{FMVN`MXk%d,RVNs!XkJm`4dv}

]#

v f;yPG<:g{z!qK!n,G4a+mPDVPPf;*BDdvP#

**5U>G<8(dvD~

(I!)zIT+*5z7G<dvA_P}]Vdr(gDD~D=fD~#

}L

1. T`-==r*wL<#

168 IBM Campaign C'8O V9.1.2

Page 175: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

2. Z*5wLDwLdCT0rP,StC<v=rG<=PmP!qD~# D~!

n(#T>ZPmW?,;Z3dmDPmsf#

b1,+r*“8(dvD~”T0r#

3. !qdvD~`M:

v =fD~T0}]Vd:4(L(mHD~MBD}]VdD~#

v yZVP}]VdD=fD~:4(L(mHD~"!qVP}]VdD~#

v (gDD~:4(D~,CD~PDVN5TFm{":Erd{V{(g#g

{!qd{,kdk*Cw(g{DV{#g{*9D~DZ;P|,?;v}

]PDPjb,k!PZ%?PP|,j)#

4. ZD~{VNPdkj{76MD~{,r_9C/@4!qVPD~#

":zITZdvD~{P|(C'd?(!n > C'd?)#}g,g{8(

MyFileUserVar.a.txt w*D~{,"RZwLKP1 UserVar.a D5*“ABC”,G

4a+dv4k= MyFileABC.txt#ZKPwL<.0,XkHhCC'd?Du<

5M105#

5. Campaign a9CkzdkDD~,{R;C`,D .dct D~4n4}]VdVN#

g{z#{9Cd{}]Vd,r_X|{}]Vd,kZ}]VdVNPdk}

]VdD~Dj{76M{F#

6. %w7(#

{94k*5z7G<

g{;kCzzKP|B*5z7G<m,G4zITdC“tPPm”r“J~Pm”w

L4h9U>G<#+G,nQ5yG;{C*5z7G<U>G<#

XZKNq

bTKP;nd*5z7G<m,rK,g{*KP*5wL+;4k*5z7G

<,G4zIT4PbTKP#

ZQtC*5U>G<!nDivBTzz#=KPwL<*5wL1,+|B*5

z7G<#g{*h9*5wL4k*5z7G<,G4zITdCCwLTZzz

KPZd{CU>G<#

*c:nQ5yG;{C*5z7G<U>G<#g{Tzz#=KP*zn/+;

G<=*5z7G<,G4ZNNWc}]|D1,z+^(ZTsDUZ<7XX

BzI*5z7G<#

}L

1. +wz*Td{C*5z7G<U>G<D*5wL(“tPPm”r“J~Pm

”)#

2. %wU>!n(#

3. ZCZdC*5K;WDU>G<D0ZP,!{!PG<=*5z7G<mMG

<=d{D?j4!r#

":*|DG<A*5z7G<m!n,Xk+ OverrideLogToHistory dChChC* true "RzXk_P`&DmI(#

Z 9 B *5z7G< 169

Page 176: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

4. (I!)%w|`!nTCJ*5z7G<U>G<!n"!qv4(&m#K!

naZ“&m”mPzIB&m,+;a|B*5z7G<#

5. %w7(#

a{

KPK“*5”wL1,;a+NNu?4k*5z7G<mr_8CU>G<?j#

":b;a0l eMessage M Interact +}]0k= Campaign z7G<mPD==#

G)z79C|GT:D ETL xL+}]i!"d;M0k= Campaign *5z7G

<mMl&z7G<m#

e}*5z7G<Ml&z7G<

e}*5Ml&z7G<+@CXS53m>}z7G<#K}]^(V4#

*<.0

BP}L+@C>}*5z7G<Ml&z7G<#g{TsI\h*xPV4,k

H8]53m}]b,;se}NNz7G<#

":>}*zn/1,2+@C>}z7G<#ZbVivB,53aa>zGqL

x#g{Lx,G4+>}{v*zn/T0|(yP*5z7G<Ml&z7G<

ZZDdyPZ]#

XZKNq

ZBPivB,zI\*>}*5z7G<rl&z7G<:

v s4PKzzKP#

v g{z7(ZzzKP.s!{*zn/#

zIT!q>}yP`X*D*5Ml&z7G<,2IT;>}l&z7G<#(

#,nC;*>}*dG<Kl&D*5z7G<#+G,zIT!q4PKYw#

<U#tg Campaign 53mD}Cj{T#,14kyP*5z7G<m,gyP*

5z7G<m,,1jIT*5z7G<DNNe}#}g,g{}C|GDy>r

j8*5z7G<mPfZu?,G4^(>}&mmu?#

*@C>}*5wLD*5M/rl&z7G<,kq-BfD=h#

}L

1. Z&Z“`-”==DwL<Z,+wz*@C>}dz7G<D*5wL#

2. ZwLdCT0rP,%wU>!n(#z4=CZdC*5K;WDU>G<D

0Z#

3. %we}z7G<#

g{;fZNN*5z7G<u?,G4aT>;u{",T8>;P*e}Du

?#

4. g{*5z7G<fZ,k8(*>}Du?:

v yPu?

170 IBM Campaign C'8O V9.1.2

Page 177: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v y!UZ6'ZDyPu?

v IKPUZ01d6pDX(wL<KP

5. %w7(#

g{y!u?;fZNNl&z7G<,G4z+4=7O{"#

6. g{y!DNNu?fZl&z7G<,k9C“e}z7G<!n”T0r4!q

;v!n:

v e}yPX*D*5Ml&z7G<:e}y8(u?D*5z7G<Ml&z

7G<#

v ;e}X*Dl&z7G<:;*8(Du?e}l&z7G<#*5z7G<

+CT#t#

v !{:;Pe}*5z7G<rl&z7G<#

Z 9 B *5z7G< 171

Page 178: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

172 IBM Campaign C'8O V9.1.2

Page 179: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 10 B *zn/l&zY

9CwL<PD“l&”wL4zY"zZ*zn/.sDYw#KP“l&”wL1,}

]+G<Zl&z7G<mP"ICZ Campaign ('(f#

l&zYozz@@*zn/DP'T#zIT7(vKy4PDYwGqGkTx

(L7Dl&#zIT@@Qrd"ML7Dl&_MGl&_#2IT@@X~

(4rd"ML7DvK)Ti4{GZ4k.*5DivBGq4PK$ZYw#

Campaign a#fl&z7G<"+dCZ Campaign ('(fP,yTzITaI7

(TBBn:

v -l&:dP*kzYDl&`M%dD\Z5e(}g,%vM'rR%)DP

m#

v {GZN14PDD)Yw:Campaign aG<y4PDYwT0YwDUZ01d#

>}|(Z Web >cOD%w/@rTX(L7D:r#KE"!vZyhCD“l

&`M”M/rZl&&mZd6qDd{}]#

v dl&DvL7&m:%dNN Campaign zIDzk(*zn/"L7"%*r&

mzk)T0_Pl&_5XDGU5DNNL7tTTxPl&zY#

v >gN+l&4tTxPV`:u~|(%d Campaign zIDzkrL7tTDG

U5"l&_Z-<?ji9GZXFiPT0Z=ZUZ.0GqU=l&#

v d{E":l&z7G<m9G<TBE":

– l&G1S(5X;vr`v Campaign zIDzk)9GFO(;P5Xl&z

k)#

– l&_Z?j%*9GXF%*P

– l&G(;D9GX4D

– nQ"?VM`XitV}

– iZl&Dl&`M(Yw)

– GqZX(L7f>DX9UZ0sU=l&#(KE"!vZTBtT:hC >dC > *zn/ > Vx > Vx [n] > ~qw > flowchartConfig >AllowResponseNDaysAfterExpiration#1!5* 90 l#)

gNzYT*zn/vvDl&

*4Pl&zY,k4(|(“l&”wLDwL<#“l&”wLa9C“!q”wLr“

i!”wLPDdk,"R(#a+YwmCw4}]#

+YwmCw“l&”wLDdk

YwmG;vI!D}]bmrD~,C}]bmrD~|,rM'T>L7.sy

U/Dl&}]#(#,?;v\Z6pT&;vYwm#

Ywm(#d1“l&”wLDdk%*D4}]#YwmTZl&&m;GXhD,

+;S*nQ5y#

© Copyright IBM Corp. 1998, 2015 173

Page 180: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Ywm|(ngM'm]"l&zkMPK$tT.`D}]#y]si/CZzY

l&D==,l&I\k;W}](}g,I:rO,M$))1S`X#

+YwmCw“l&”wLDdk1,aTCmPDYwrB~xP@@Ti4Gq&

C+b)YwrB~i**5rXF&mDl&#Campaign aSYwmPxPA!,g

{Z`XtTM/rl&zk.dR=%dn,G4 Campaign andl&z7G<mT

xPl&zY#

Campaign 53m|(M'\Z6pDy>Ywm,{* UA_ActionCustomer#\m1I

Ty]h*4(FCm#

*c:\m1Xk7#CZl&zYDyPYwmZl&&mZd<&Zx(4,#

Z?;v“l&”wLKP.s,\m19Xke}PT7#;a`NFkl&#}

g,IT+ Campaign dCIZ“l&”wL.sKP SQL,Te}Ywm#

PXYwmDX*E",kND6Campaign \m18O7#

“l&”wLD$w==

ZwL<PdC“l&”wLT@@MdvzS*TL7Dl&Dj6#(}%dl&

zkr_4TYwmDd{j<r(FL7tTD;)iO,xP@@#

l&&m_-9C`XDl&zkM`XDl&tT47(1Sl&MFODl&:

v `XDl&zk:+“l&”wLPy3dDNN Campaign zIDzk(*zn/"

L7"%*r&mzk)S*“`XDl&zk”#

v `XDl&tT:+“l&”wLP3dDNNd{L7tT(^[j<r(F)<

S*“`XDl&tT”#}g,zIT+“`Xz7”VNCwL7tT4zYFO

Dl&#

KP“l&”wL1,a+G)l&4kl&z7G<53m(UA_ResponseHistory r|

D?;v\Z6pDH,n)#zzYD?;v\Z6p<P;vl&z7G<53

m#

;s,l&z7G<}]I) Campaign ('(f9CMVv#

TB>}T>KCZT1J"gSJ~Mg0L7Dl&xPzYDr%wL<#

`XNq:

Z 1043D:|Bl&z7G<;

174 IBM Campaign C'8O V9.1.2

Page 181: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

`XN<:

Z 2203D:IBM Campaign D('(f;

9C`vl&zYwL<

IZwV-r,m`i/<!q9C`vl&zYwL<#

IT_PkTs+>PyP*zn/D%vl&zYwL<#g{9C%vYwm,

G453\m1;chCa0wL<4+}]4kYwmT)&m#

+G,*K=c,Campaign D5)I\9C;vr`vYwm,?vmk;v%@Dl

&zYwL<`X#

TB?VhvKzI\9C`vl&zYwL<D-r#

zZzY;,\Z6pDl&

(Xh)TZzU=MzYdl&D?v\Z6p,zh*;vl&zYwL<#“l

&”wLZ+k%*D\Z6pKw,RT/4kC\Z6pD`&l&z7G<m#

*zY=v;,\Z6p(}g,M'MR%)Dl&,zh*=v;,D“l&”w

L,nPI\Z=v%@Dl&zYwL<P#

z_P51hskz&mhs

(Xh)zDs?Vl&zYa0+*z&mwL<,(Z&mnd=YwmPDB

~(}g,9d&mM'I:)#l&zYKPD5J+!vZCZndYwmD;

W}]DICT#

}g,g{z&m4T;,~@(}g web k1J)Dl&,G4zI\h*%@Dl

&&ma0,r*TZ?v~@,+k;W}]DICT5J;,#

z#{\bX4s?}]

(I!)g{z5PXk@@Ds?;W?(}g,?l}YrDz[;W),G4

zI\*9(l&zYwL<T1SkT4}](x;G ETL(i!"d;"0k))

+d3d=Ywm#

}g,zIT9(l&zYwL<,“i!”wLZCwL<P1SSgSLq53D

I:;Wz7G<mPiv;W(yZX(UZ6'),R“l&”wLSKi!1S

3d=CmPDP#

z#{+;,ivDX(}]xP2`k

(I!)z#{+;,iv(}g,;,~@)DX(}](}g:l&`M)xP

2`k#}g,g{zTzYX(Z3v~@(}g“tPPD”)Dl&`M(}g“

i/”)XpPK$,G4zIT4(IzVNT}Kb)l&,;s+dCZl&&

mwL<TStPPD}]bivyPi/#9CIzVN44(l&zYyhD}

]T01SS4-v}],I\H+}]4k%vYwm|=c#

Z 10 B *zn/l&zY 175

Page 182: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

zh*(Fl&&m_-

(I!)#g{zh*`4T:Dirl&fr,G4IT4(%@Dl&zYwL

<T5)(Fl&zY_-#}g,g{h*7(“r 3 M 1”L7Dl&_,G4zh

*i4`v;WT7(3vKGqJOw*l&_#ZR=OqDvKs,zIT+

ddk“l&”wLT9C&mzkM`&l&`M4G<l&#

h*y}6D?;vz7rz7i<T&;vl&wL<

(I!)IT*Q(}L7xP}6D?;vz7rL7i4(%@Dl&wL<#

(}bV==,zITaIVv?;vz7Dl&#

z#{?v*zn/T&;vl&wL<

(I!)ZK!0B,z_P;vr`vCZzIdvDwL<,+CZzYl&_

D?v*zn/;T&;vwL<#g{}]Z?v*zn/O<IC,G4bGh

Cl&&mDc]==#

9C`?VDL7zkxPl&zY

zIT9C|,`?VL7zk(4,|,=vr|`zkDL7zk)DIzVN

4zYl&#Xk9CVx6'D offerCodeDelimiter dCtT4"CL7zkDy

P?V#TB>}4(F* MultipleOfferCode DIzVN,d|,9C1!(g{“-”

"CD=v?V:

MultipleOfferCode = string_concat(OfferCode1, string_concat(″-″, OfferCode2))

dC“l&”wL+IzVNCwr!YwVN1,zXk+IzVN%d`v?Vz

kP?vL7zkDL7/&mtT#

l&zYDUZ6'

}KG<GqZP'L71dNZxPl&(4,Zz'UZ.sR;mZX9U

Z),l&zY9G<l&GqZyPL7DP'UZ6'.b#Campaign yZL7X

9UZ.sDIdC1dN4zYyPL7DY=l&,Ta)XZzDL7Zd}

=axUZ.sEDPD5J}]#

Z Campaign P+VXhCl&zYDUZ6',RC6'JCZyP*zn/L7#

53\m1hCL7X9UZs+zYl&Dl}#

KUZhCT/^FIT%dB~DI\&m5}#UZ6'=!,T\DF=s,

r*kTI\D%dxS&mm5XD5}=Y#

PXhCUZ6'Dj8E",kND6Campaign \m18O7PD“hC*zn/a

xsG<l&Dl}”#

XFDl&zY

9C“l&”wL4,1zYXFil&kL7l&#

176 IBM Campaign C'8O V9.1.2

Page 183: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XF%*l&kFOl&D&m==`,,}KWHOzNNl&zk#TZXF%

*I1DNNl&,+vTNNl&zYzkRliPK$DNNtT(}g,`X

z7)TiRkTXF&m5}D%dn#Campaign 9C*yPXF&mzIDZ?"

+V(;D&mzk;+G,;PxvXF&mzk,r*XF&m<UGGS%"

]RXF#

,;B~IT,1iZ?j&m5}MXF&m5}#}g,g{T>.?PNNI

:D 10% DL7i<X(M',RCM'2G`X4TjLDNNI:D]RXFi

DI1,G4ZCM'9C*1xPI:1,CB~+k?j&m5}(9C*1D

&mzk)MXF&m5}`X*#9Ck?j&m5}`,D==ZP'UZ6'

Zr_ZX9UZsjGXF&m5} - b*?j%*PDY=n/a)P'XFH

O#

nQr?Vit;PCZXF%*l& - <U9C`Xit#;T.,g{l&_ZL

7DXF%*PR}DP*JOw*`vXF&mDFOl&,G4+dPyPb)

%dDXF&miZKl&#

vT/L7Dl&zY

g{z9C}]}/D"vT/Dr_IzrN}/DL7VN4zI;,L7f

>,Tc}7irb)vT/L7Dl&,G4zDYwmXk|,m>N}/L7

tTVNDVN#Z“l&”wLP+b)VN3d*PK$DtT"nd1,dIT

CZ+l&%dXL7f>r&m5}#_Pb)“PK$tT”D5Dl&Xkj+

%dL7f>z7G<P*CvKG<D5,TcirZC&m#

}g,g{z_P9Cv"z!M?DXz!4vT/D=`L7,G4zDYwm

&C|,“v"z!”M“?DXz!”DVN#?v=`I:;W+|,b)5,l&z

YIT+vKI:DX(=`kr{r}YzDL7f>`%d#b)VN9CZz

YXFiI1DFOl&,Ti4dGqI:KrdYzDNN=`#

l&`M

l&`MGz*zYDX(Yw(}g,cw"i/"I:"$nM9C)#?Vl

&`M<I(;Dl&zkm>#Z Campaign l&`M53mP+VX(eKl&`

MMzk,R|GICZyPL7,!\"GyPl&`M<GXZyPL7D#}

g,z;P$Za4=1JL7D%w}l&`M#

+B~4kYwm1,?vB~P;\P;vl&`M#g{3vYwDl&`MV

N*U,G4+dw*1!l&`M(“4*”)xPzY#

g{%vB~h*k`vl&`M`X*,G4Xk+`vP4kYwm,?vl&

`MP;P#}g,g{pZz9ZTl&`M“Purch100”"“Purch500”M“Purch1000”

zY$nsZ;vBZBEC(DI:9C6p,G4 $500 DI:I\h*zI_P

“Purch100”M“Purch500”Dl&`MDB~,r*I:zcb=vu~#

g{zh*lb;p9Il&B~D%@;WD4S3r,G4z+h*%@D`X

a0,Ca0iR{OD;W,"ZR=b);W1,+B~a;=Ywm#}g,

g{c[LDYz1xZ 12 BZI:NN}E DVD DM',G4zIT9(wL<

4Fc?vM'I:D DVD }?,!qxPK}Nr|`I:DM',;sTXbl

&`M(}g“Purch3DVD”)+b)M'4kYwm#

Z 10 B *zn/l&zY 177

Page 184: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

PXl&`MD|`j8E",kND6Campaign \m18O7#

l&`p

Campaign PDl&tZ=v`p:

v 1Sl& - 5XfL7;p"MD;vr`v Campaign zIDzYzk,PK$D

NN5XDtTXk%d#

v FOl& - ;P5XzYzk,+G5X"%dKCZl&zYDAY;vL7t

T#4T]RXFiDl&<UGFODl&#

1Sl&

g{zcTBu~,M+l&S*1Sl&:

v l&_5XAY;v Campaign zIDzk(*zn/"%*"L7r&mzk),

Kzk<7%d Campaign zID;vr`vI\D?j&m5}#

R

v 5XDNN“PK$DtT”(4,Z“l&”wLP3d4xPzYDNNj<r(

FDL7tT)Xk_P;vj+%d&mPtT5D5#

}g,g{&mzkGPK$Dl&zkR“l&~@”GPK$DtT,G4&mz

k* “ X X X 1 2 3 ”T0l&~@* “c[j ”D+kl&;a;S*5Vp*

“XXX123”M“Web”D&mD1S%d#

PK$DtT5*UDl&^(%d_PCL7tTD&m#}g,1Y“{J”5D

l&^(%dS+{J|,*L7tTDL7#e4(DNNL7#

+G,_P&mP;fZDPK$tT5Dl&;ah9%d#}g,g{S;P“{

J”L7tTDL7#e4(K|JL7,R“{J”GPK$DtT,G4Z Cam-

paign <GkTk|JL7X*D&mDI\%d1,+kl&D“{J”tT5";X

*#

l&zY<GGqZP'L71dN(4,Zz'UZ.sR;mZX9UZ)Zx

PKl&,r_l&GqZP'UZ6'.b#Campaign zYL7X9UZ.sDId

C1dNDY=l&#

l&zY97(1Sl&Gq4T&Z-<*5i(4,?j%*)ZDl&_#

":g{1Sl&;G4T-<?ji,G4+Cl&S*“!>”l&r_“X>”,m

>d;l&_u<;PU=KL7,+G{GT3V==q!KP'l&zk#

HdZz"T`x_[5M'1,Kb`Yl&4T?ji,a\P[5#ITZ(

'(fP8Vb)5,Ti4`Y1Sl&4T-<?ji,P`YG!>l&#

1Sl&I\G<7rG<7%dn#

`XNq:

Z 1043D:|Bl&z7G<;

`XN<:

Z 2203D:IBM Campaign D('(f;

178 IBM Campaign C'8O V9.1.2

Page 185: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

1S<7%dn

g{ Campaign IT(;Xj6*{GD%v?j&m5},G4+l&S*1S<7

%d#

":nQ5yG9C Campaign zID&mzkxPzY,r*g{5X&mzk,G

4 Campaign <UIT(;Xj6*{GD&m5}#

}g,g{z+S*5wL<zID&mzkCwL7PD*1zk,RL7D?j

%*.;PDl&_5X;v&mzk,G4Kl&MGCL7D1S<7%d#

g{U=PK$D`vzYzkrtT,G4yPzkMtT5Xkj+%d,E\

T&m5}F}#;T.,g{l&_a)L7zk"&mzkT0_PGU5DL

7tT,G4yPb)<Xkj+%d&mPDzkML7tT5#

1SG<7%dn

g{ Campaign ;\(;Xj6*{GD%v?j&m5},+G5XDzYzk%d

`vI\D?j&m5},G4+l&S*1SG<7%d#

*Ku!+U=Kl&DECD?j&m5}6',g{NN?j&m5}*5l&

_,G4 Campaign Oz;P*5l&_DNN&m5}#g{;P?j&m5}*5

l&_,G4+?#t,R+e<aU=!>l&DEC#

}g,g{_[58VP!PDM'Sxh_[5MM[5M'D*zn/U=;]

L7x5XL7zk,G4bu<%d=v?j&m5}(;vkT_[5%*,x

m;vkTM[5%*)#&CKl&zYfr,r*_[5%*D?j5}D5J

?jGKl&_,+GM[5%*D?j5}r;G,yTOzs_#TZKl&,

;Fkk_[5M'iX*D&m5}#

Kb,g{l&UZZNN#`D&m5}DP'UZ6'Z,G4+Oz;ZdP

'UZMX9UZZDNN&m5}#

}g,g{Z,;*zn/D 1 BM 2 B5}P*5K3;M',R5XKL7zk,

G4|+%d=v?j&m5}(;v4T 1 B,m;v4T 2 B)#g{?vL7

f>Zd"<DB]ax1=Z,G4 2 BDl&a<B 1 B&m5}r*Q=Zx

;Oz#TZKl&,;Fk 2 B&m5}#

&Cl&zYfrROzKyP^'D?j&m5}.s,Campaign 9C;,Dit=

(4Fcxh#`DNN&m5}DEC#

FODl&

ZzcTBu~1,+;vl&S*FOD:

v ;P5X Campaign zIDzYzk(*zn/"%*"L7r&mzk)

v l&_tZ?j%*rXF%*

v 5XAY;vCZl&zYDL7tT

v yP5XDL7tT<%d#

Z 10 B *zn/l&zY 179

Page 186: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

PK$DtT5*UDl&^(%d_PCL7tTD&m#}g,1Y“{J”5D

l&^(%dS+{J|,*L7tTDL7#e4(DNNL7#

+G,_P&mP;fZDPK$tT5Dl&;aE}%d#}g,g{S;P“{

J”L7tTDL7#e4(K|JL7,R“{J”GPK$DtT,G4Z Cam-

paign <GkTk|JL7X*D&mDI\%d1,+kl&D“{J”tT5";X

*#

Kb,XkQ*5l&_(4,dXkZ?j%*P,r_Z*5DiP),E\+

dl&F}*FOD#

}g,g{M'* $1 [[D4B["M*1,RCM'I:K4B[(49d;Pj

XK*1),G4 Campaign FObGC?j&m5}DO(l&#

4TXFiDFOl&

4TXFiDI1DyPl&(b<UG Campaign PD]RXF)GFODl&#%

dDFOl&GT4T]RXFiI1Dl&xP{GD(;zF#

IZXFiDI1;PU=NN+%,yT{G;P*5XDNNzYzk#

l&zY`XXFiDI1Ti4dGq4PZ{DYwx;PU=NNL7#}

g,;v*zn/I\T;P'1J'D;iM'(_P'1J'L7)*?j#z

YXFiDI1Ti4dGqZ'1J'L7D,;1dNZ*"'1J'#

@@yP+kB~Ti4|GG;GXF&m5}DI\FOl&#OzNNl&z

k,RkTXF&m5}@@PK$D#`tT,TCvI\Dl&EC#

it=(

Campaign 'Vl&y]dFkL7D}V=(:

v nQ%d

v ?V%d

v `X%d

yPb}vl&it=(<,19CRG<*l&z7G<D;?V#zIT!qZ

wV('(fP9CdP;v";viOr_+?=(T@@*zn/ML7('#

ZOz^'l&(r*&m5};P*5l&_,r_r*?j5}=Z).s#`

D?j&m5}O4Pl&it#

}g,?j%*P;xhK}vL7Dl&_5X%*zk;^(7(<7D&m5

}#nQ%dit+!qb}vL7.;4SUj+EC;?V%ditxh}vL

7PD?;vL7 1/3 EC,`X%ditxhb}vL7l&Dj+EC#

`XNq:

Z 1043D:|Bl&z7G<;

`XN<:

Z 2203D:IBM Campaign D('(f;

180 IBM Campaign C'8O V9.1.2

Page 187: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

nQ%d

TZnQ%dit,;P%v?j&m5}U=l&Dj+EC;xd{NN%dD

&m5};PU=EC#TZ3vl&,`v&m5}%d1,Campaign +_Pn|*

5UZD&m5}!*nQ%d#g{fZ_P`,*5UZ01dD`v&m5

},G4 Campaign NbXFkdP.;#

":fZ_P`,*5UZ01dD`v&m5}DivB,?NT,;>}Fk,

+Gz;&$Z Campaign !qX(&m5}#

?V%d

TZ?V%dit,+? n v%dD&m5}qCl&D 1/n EC,TcyPtTV

}.M* 1#

`X%d

TZ`X%dit,+? n v%dD&m5}U=l&Dj+EC#ba<B&mDE

C}_x&C!D9C#<U9C`Xit4zYXFi:4TXFiI1D?vl

&<U=j+EC#

Z 10 B *zn/l&zY 181

Page 188: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

182 IBM Campaign C'8O V9.1.2

Page 189: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 11 B f"DTs

g{fZz-#9CD*zn/i~,G4zIT+dmf*f"DTs#gwL<

M*zn/4Cf"DTsIZ!1d"7#;BT#

IBM Campaign Pf"DTs`MG:

v :IzVN;

v Z 1883D:C'd?;

v Z 1893D:(Fj;

v Z 1933D:#e;

v Z 1953D:f"Dm?<;

":PXE",kNDXZa0M=TT8VP!DE",a0M=TT8VP!I

Tg*zn/xP4C#

IzVN

IzVNG}]4P;fZxS;vr`vVPVN(uAg;,D}]4)4(D

d?#

Zm`wLP,dC0Z|(IzVN4%,zIT+K4%CZ4(Bd?4i/

"8V"Er"Fcrrma)dv#

zIT(}Z4(1tCVC/!n+y4(DIzVNT=a)xsxwL#

ICZwLDIzVNaPZIzVND~PP#IzVNvICZdP4(b)V

NDwL#g{zP4ZwLP4(NNIzVN,G4ZPmP;aT>IzVN

D~P#

*Zm;GsxwLP9CIzVN,k+IzVNmo=f"Zf"DIzVNP

mP,TcCIzVNI)yPwL0yPwL<9C#

":kpZJ~PmIzVNP9C Unica Campaign zIVN (UCGF),}GzID

VN*#?#Campaign Y(zIVN*#?5,R;a*a{/PDG<Tb)VNx

PXBFc#rK,zI\a4=4TIzVNDUWr;}7Da{,b)IzV

NwCK|D5DzIVN#a+XhzIVN1Sdv=J~Pm5VmrD~,

x;a9CIzVN#.s,a+KmrD~w* Select XBA!= Campaign,(}

4TI5VmrD~D}]9C“lU”wL4YwB5VmrD~#

IzVND|{^F

IzVN{F_PTB^F:

v ;\kTBNN;V`MD{F`,:

– }]bX|V(g INSERT"UPDATE"DELETE r WHERE)

– 3dD}]bmPDVN

v ;\9CV Yes r No#

© Copyright IBM Corp. 1998, 2015 183

Page 190: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

g{z;q-b)|{^F,ZwCb)IzVN1I\<B}]bmsM,SO

*#

":IzVN{F2_PX(V{^F#PXj8E",kNDZ 225 3D=< A,

:IBM Campaign Ts{PDXbV{;

4(IzVN

zITS;vr`vVPVN(uAg;,D}]4)4(VN#

}L

1. S'VIzVNDwLDdC0Z,%wIzVN#

+r*“4(IzVN”0Z#

2. H0ZKwLP4(DyPIzVN<aT>ZVN{FPmP#*B(IzV

N,kdkd{{F#

3. g{z#{f"M+]KVNDFc5,k!PVC/4!r# K!n9IzVN

ICZsxwL#

4. Z“mo=”xrP1S(eIzVN,r_9C+=ozLr#IT+wICVN

T+dmS=“mo=”xr#

;PZwLdCT0rP!qDmDVNITCZIzVNmo=#g{;PT>

$ZDm,7#+d!*4m#

IzVNIT*U5#9C NULL T5XlUDU5#g{*+IzVNCZ Cam-

paign j,k9C NULL_STRING 45XV{.}]`MDU5#

zIT+V{.w*#?dk=IzVNP#g{z9CV{.,CV{.XkC

+}E}p4#}g,“my string”#}VV{.^h}E#

5. (I!)g{*\;Zm;vwLrwL<P9CCIzVN,k%wf"DIz

VN# 9IT9CK!n40kVPIzVNr_i/f"DIzVNPm#

6. %wlio(TlbNNms#

7. %w7(T#fCIzVN#

SVPIzVN4(IzVN

zIT(}+IzVNyZ3vVPIzVN"fs|Dmo=44(BIzVN#

XZKNq

;PZwLdCT0rP!qDmDVNITCZIzVNmo=#g{;PT>$

ZDm,7#+d!*4m#

}L

1. S'VIzVNDwLDdC0Z,%wIzVN#

b1,+r*“4(IzVN”T0r#

2. SVN{FPmP,!qVPIzVN#

y!VNDmo=+vVZmo=xrP#

184 IBM Campaign C'8O V9.1.2

Page 191: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

3. +VPIzVND{F|D*z*CZBIzVND{F#

*c:z;\+%J“Yes”r“No”CwIzVND{F#byva<BwCb)I

zVN1}]bO*,S#

4. `-IzVNmo=#

5. %w7(#

y]j4(IzVN

zIT(}+IzVNyZj44(IzVN#

}L

1. S'VIzVNDwLDdCT0rP,%wIzVN#

2. Z“4(IzVN”T0rP,%w+=ozLr#

3. (}+wj4SPm+d!P#

T>jDywMhv,;s+jek+=ozLr#

4. SICZmo=DVNPm!q`&VNTjIzDmo=#

5. %w7(#

VCf"IzVN

+IzVNVC/1,k8> Campaign f"dFcD5,;srsxwLa)b)5#

byITZ!1dMJ4,r* Campaign ;XZwL<BNPXBFcb)5#

}L

1. S'VIzVNDwLDdC0Z,%wIzVN#

K1T>“4(IzVN”0Z#

2. k!PVC/4!rTf"M+]KVNDFc5#

>}:VCTIzVN

zI\+“!q”wLdC*yZIzVND<xx!qj6,",S=“lU”wLTd

v|(CIzVNDy!G<#g{z+IzVNjG*VCD,G4FcD5+S“

!q”wL+]=“lU”wL#

VCTIzVNDm;C>GCZNN[/`MIzVN(}g,A V G r

GROUPBY)#b)[/VNGyZ10%*ZD`P}]xPFcD,yTb)[/

VND5fE%*Z]Dd/xd/#TZVCTIzVN,zIT!q#t-<D

Fc5,;s+d+d=d{wL#g{z!qXBFcIzVN,G4aC=yZ

10%*P#`DG<DFc5#

;vwLIC`vdk1(}g,;v“lU”wL&m4T=v“!q”wLDdk),

yPVCTIzVN<ICZBNwL#

g{3vVCTIzVN;\CZyP+kD“!q”wL,Rd|(Z“lU”wLDd

vP,G4“lU”wLZ4T;PCVCTIzVND“!q”wLDyPdvPPkT

CVCTIzVNT>U5#

Z 11 B f"DTs 185

Page 192: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

g{3vVCTIzVN;\CZyP+kD“!q”wL,Rz+dCZ(e“8VP

!”wL,G4TZ;PCVCTIzVND“!q”wL,K“8VP!”wL_PUD

8VP!#

g{z"TT9C;PgyP“!q”wLICD`vVCTIzVNDmo=(e3

v8VP!,G4“8VP!”wL#V4dC4,#

TB<rJCZVCTIzVN (PDF):

v PDF =SZk>%*(r?)

v Fc PDF,;s4Pi/

v ZTBwLPa)K`v PDF:

– lU:g{;P*%*(e PDF,G4d5* = NULL#g{%vj6sZ;v

%*,G4*?v%*dv;P#

– 8VP!:!qK`vdk%*1,PDF ;ICZ4VN8V#PDF XkfZZ

yP!qDdk%*PE\CZ4i/8VDP!P#

v ^[}]P3vj65vV`YN,PDF <;*?vj65#t%v5(fz!

q)#by,Zdv;P|(mVN(|( IBM j6)1,?vj65+;P;v

G<#

+G,z9CyZmVNDIzVN1,dvdS|(;vmVN#by,3vj

65D?v5}<P;vG<#(;T.,g{j65Z}]PvV_N,G4M

P_vG<dv#)

VCTIzVN;f"?v\Zj6D%v5,C5SIC5Pfz!q#bm>&

mGf6/}]1,zXk9C GROUPBY j&\45VZ{DP*#

}g,Yhz#{SI:;WmPiRM'xPD%J;WPn_D@*pn,"+

dmf*VCTIzVNT)BN&m#zIT`4IzVN(;s,+dVC/*

VCTIzVN),gBy>:

Highest_purchase_amount = groupby(CID, maxof, Purch_Amt)

kTgBDGf6/I:;W}],b+FcgB:

CID DATE PURCH_AMT HIGHEST_PURCHASE_AMOUNT

A 1/1/2007 $200 $300

A 3/15/2007 $100 $300

A 4/30/2007 $300 $300

IzVNVC/1,d!q(fz)NN5(<G $300)"*M' A +5 $300 VC

/#

Z~v;+wTD>}I\GSV}m*X(#M X !q$bT#MV}#ZK,I

zVNI\gBy>:

ModelX_score = groupby(CID, maxof, if(Model = ’X’, 1, 0), Score)

}]I\gBy>:

186 IBM Campaign C'8O V9.1.2

Page 193: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

CID MODEL SCORE MODELX_SCORE

A A 57 80

A B 72 80

A X 80 80

+IzVN ModelX_Score VC/+xvZ{Da{:V}5 80#4(TBIzVNG

msD:

Bad_ModelX_score = if(Model = ’X’, Score, NULL)

b+zITBa{:

CID MODEL SCORE BAD_MODELX_SCORE

A A 57 U

A B 72 U

A X 80 80

;s,Zz+IzVN Bad_ModelX_score VC/1,VC5I\*Ur_ 80#g{z

}Z&mGf6/}]xIzVN5"G<`,,G4+KIzVNVC/I\<B

5XNN5#}g,(e Derived_field_Score = SCORE "+dVC/a*M' A z

I5 57"72 r 80#*7#Z{DP*,zXkTM'j69C GROUPBY j"#$

IzVN5TZCM'DyP}]<`,#

f"IzVN

g{z#{\;Z`,wL<Dm;vwLr;,DwL<P9C3vIzVN,k

f"CIzVN#

XZKNq

IzVNG}]4P;fZDd?;b)d?GS;vr`vVPVN(uAg;,

D}]4)xP4(#IzVNvZCZ4(CIzVNDwLZIC#KIzVN

;ICZd{NNwL(ZtCVC/1DtzwL}b)#

g{*f"IzVN(eT)zZd{wLrwL<P9C,kq-BfD}L#

}L

1. S'VIzVNDwLDdC0Z,%wIzVN"4(z*f"DIzVN# }

g,(eng (Balance / Credit_limit) * 100 Dmo=#

2. Z4(IzVNT0rP,r*f"DIzVNPm,;s!q+10mo=#f

Af"DPm#

3. 9C“#fIzVNmo=”T0r48(GqZD~PP#fmo=#zIT8(

2+_T,2IT!q|Dmo="*d8(;,D{F#z#fDmo=+f"

ZzITZdCd{wLrwL<1xPCJDPmP#

4. %w#f#

Z 11 B f"DTs 187

Page 194: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

9CM\mf"DIzVN

ITZm;vwL<P9Cf"DIzVN#IzVNImo=(}g

AccountType=’gold’)iI#IzVNG}]4P;fZxS;vr`vVPVN(u

Ag;,D}]4)4(Dd?#

}L

1. *ZwL<wLP9C#fDmo=,k4PBPYw:

a. r*'VIzVNDwLDdCT0r,;s%wIzVN#

b. r*f"DIzVNK%,;s!qSf"DPmlwmo=#

c. SPmP!q;vmo=,;s%w9Cmo=#

2. *4("`-"F/r>}f"Dmo=,k4PBPYw:

a. r*!nK% ,;s!qf"DIzVN#

b. 9C“f"DIzVNmo=”T0r44(r`-mo=">}mo=r+m

o=FA;,DD~P#

C'd?

Campaign 'VC'd?,4(i/Mmo=1,ITZwLdCZd9Cb)d?#

9CC'd?D<r

TB<rJCZC'd?:

v C'd?GZdP(eM9C|GDwL<D>Xd?,+Gb)d?ZwL<K

PZ_P+VwCr#

v C'd?9CTBo(:UserVar.UserVarName

v C'd?_Pu<5,bGZC'd?T0rPu<(eC'd?1VdD5#u

<5vCZZ4PwL<KP.0hC105#ZwL<KPZd,Campaign 9CD

G105#

":g{;PhCC'd?D105Rz4PwLKPrV'KP,G4 Campaign

+^(bvCC'd?#Campaign vZwL<KP.0+C'd?D105hC*u

<5#

v zITZ“!q”wLD“IzVN”0ZP|DC'd?D105#

v C'd?IThC*#?rmo=,}g UserVar.myVar = Avg(UserTable.Age)#

":g{z9C5X`v5Dmo=(}g UserTable.Age+3,|+*mPD?vG<

5X;v5),G4+C'd?hC*5XDZ;v5#

v Z SQL odZ9CC'd?1,kpC}E(%}Er+}E)+ SQL od}p

4#

v g{z+Ts{+]=}]b(}g,g{z9C;v|,wL<{FDC'd

?),kXk7#Ts{;|,X(}]b'VDV{#qr,z+U=}]bm

s#

v ITZwL4P1+kC'd?D5#

v br%"wP'VC'd?#

v 'VZ(FjP9CC'd?#

188 IBM Campaign C'8O V9.1.2

Page 195: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

4(C'd?

zIT(ed?TZzmS=wL<PDwLP9C#

}L

1. T`-==r*wL<#

2. %w!n ,;s!qC'd?#

b1,+r*“C'd?”T0r#

3. Zd?{FPP,dkBC'd?D{F:%w<%wK&TmSBn>Hc#

4. Z}]`MPP,SPmP!q}]`M#g{z;P!q}]`M,G4z%w

7(1&CLr+!q^#

^}]`MI\zz;I$bDa{,yTnC8(}7D}]`M#

5. Zu<5PP,dkp<5#9IT%w1zZPP%w1d*ICD!TE4%

(...),SxTVNxPE*VvTq!IC5#

6. Z105PP,dkC'd?D105#9IT%w1zZPP%w1d*ICD

!TE4% (...),SxTVNxPE*VvTq!IC5#

7. *z*4(D?vC'd?X4b)=h#

8. %w7(#

&CLrf"BC'd?#TsdCwL1,zITCJb)d?#

a{

wL<KP.s,?vC'd?D105+T>?vC'd?D105?VP#g{

105;,Zu<5,zIT(}%w4-1!544-u<5#

":g{Z“!q”wLPXB(eC'd?D105,G4ZwL<"V'rwLK

PZd,V/+105XC*u<5TC'd?D5;P0l#

(Fj

(FjGz9C IBM mo="-< SQL r_|(5D-< SQL 44(Di/#(

Fj'V9Cd?#

zIT#f(Fj,TcZdCwL<PDwLM(eIzVN1IC#

T-< SQL D'VIDFT\,JmZ}]bP4P4SBq,x;GZ&CLr~

qwP}KM&m-<}]#

Campaign 'VTB`MD(Fj,b)jV'V^^}?Dd?:

v 9C IBM mo=D(Fj

v 9C-< SQL D(Fj

v 9C-< SQL M|(8(5D(Fj

*c:IZG<uC'IT9C(Fj,yTZz4((Fj1,&CG#P8Xh

vd$w==,+`FDjCZXbD~PPH#K=(PzZuY3KmsX9C

(Fjxlwd4Z{D}]DI\T#

Z 11 B f"DTs 189

Page 196: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

4((Fj

ITZwL<wLPT0IzVND(eP9Cz4(D(Fj#

}L

1. T`-==r*wL<#

2. %w!n ,;s!q(Fj#

3. Z“(Fj”T0rP,%wB(n?#

4. S#f;CPmP,!qz*#fCjDD~P#g{44(NND~P,k9

C1!5^#

5. Z{FVNP,dkjD{FMyw,TcIT}CCj#

k9CTBo(:MacroName(var1,var2,...)

}g:GenGroupBy(id,val1,table,val2)

MacroName Xk(;RXkGV8}V#|IT|(B._ (_),+;\|(Uq#

":g{(FjD{FkkZCj`,,G4(Fj+EH#*K\bl},k

;*9CKc{{Fr_ZCj{F4|{(Fj#}bDivG,g{zw7

#{<U9CBD(Fj,R;9CZCj,G4IT9CKc{{Fr_kZ

Cj{F`,D{F4|{(Fj#

*c:d?{FXkk“mo=”0ZP(Fj(eZDd?{F%d,"R|G

Xkm>*(EZDT:EVtDPm#

6. S2+_TPmP,!qB(FjD2+_T#

7. 9C"MVNbM(FjDhFC>T0?vd?m>DZ]#

8. Smo=`MPmP,!qz*4(D(FjD`M:

v g{!q-< SQL !qj6Pm,G4zXkS}]bVNP!q;v}]b#

v g{!q-< SQL !qj6 + 5,G4zXkS}]bVNP!q;v}]b"!q;v5`M#k7#!q}7D5`M#qr,Ts"TTKi/x

PE*Vv1,+"z“`M;%d”ms#

v g{!qD>w*5`M,kZmH(VZ})VNP8(5`MDmH(T

VZF)#zITS}]bPq!KE"#g{z^(CJ}]br_^(q

!CE",kdk 256(nsmH)#

9. Zmo=VNZ%wTr*“8(!qj<”T0r#

10. 4(i/mo=#zIT9CNb}?Dd?#d?o(GV8}V,"Rd?

XkCb(E (< >) (p4#Yw}(5MV{.)T0Kc{I\Gd?#

*c:kp+wL<C'd?CZ(Fj(e,r*(FjG+VD,xwL<

C'd?r;G#

TB>}T>KBD(Fj(e#

190 IBM Campaign C'8O V9.1.2

Page 197: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

11. %w#f#

(FjQ#fZ“n?”PmP#

a{

VZ,IT4{F4CJjTZwL<wLPMIzVND(eP9C#

9C(FjD<r

4(r9C(Fj1,kG!TB<r:

v (FjD{FXkGV8}V#z;\Z{FV{.P9CUq,+GzIT9C

B._ (_)#

v g{TtT ENABLE_SELECT_SORT_BY = TRUE dCK}]4,G4zXkT

ORDER BY Sd`4-< SQL (Fj,Tc4zZdB$wD\Z6pD\ZX

|VN+5XDG<Er#qr,g{Er3rk$Z;,,G4Z“lU”wLP

DIzVNZ9C(FjD1r,azIms#

v g{z;PHOS(Fj5XD5RC5G}V,G4+Gc5S* TRUE(rK,

a!qkdX*Dj6),+c5S* FALSE#<U+V{.5S* FALSE#

v 4(9C-< SQL D(Fj1,9CY1mIT+sXa_-< SQL DT\,=

(Gh(dh*&mD}]?6'#

(FjZdWcD_-P9CY1m1,Y1m+?FJO}]b,Tc_-;a

'\#

+G,g{Z%6 SELECT P9C(Fj,G4;Pz7G<I) Campaign CZ

?FY1mJO}]b,;s_-a'\#

Z 11 B f"DTs 191

Page 198: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

by,4(9C-< SQL D(Fj1,zI\h*4(,;(FjD=vf>:;

vf>9CY1mjGxm;v;9Cb)jG#

;PY1mjGD(FjITZw%?9C(}g,ZZ;v SELECT &)#ZI

\fZI{CDY1m1,_PY1mjGD(FjITZwPDd{NN;C9

C#

v kT4f6/}]xPi/1,ZO"S(Fj5XD5D1r,I\"zT,

S,bI\;GZ{DP*#

}g,g{z9CI5X5DyZ-< SQL D(Fj,R(}g,Z“lU”wLP)

zSC(FjyZDmdv(FjMm;VN,G4 Campaign TCm4PT,S#

g{Cm4f6/,G4z+TQ({K}ax(4,T>DG<},}zD$

Z)#

v VZ,(FjT/(}}C,r*;P+(FjD(e4F=10wL#

Z4P1,(}Z UA_CustomMacros 53m(dPf"(e)PiR(FjD(e4bv(Fj,;s9C/4PKj#

v kf"Di/;,,(Fj{F(;|(D~P76)Xk(;#}g,Z 5.0 .0

D"PfP,zITZD~P F1 M F2 P,1_P{* A Df"i/#

Campaign 'V4TOg"PfDf"i/#+G,T;(;f"i/D}CXk9C

Io(:

storedquery(<query name>)

v bv(FjPDC'd?1,Campaign Zlio(19CC'd?D105#g{1

05tU,G4 Campaign +zIms#

v Y1mjGa)*T\E/_6&\,C&\4ICZ10wLDY1mP\Zj

6/4h(S}]b-vD}]?6'#j6DKY1mPmI\G10%*Pj

6D,/#rK,;'VTY1m4PD[//}(}g,=yrsM),R[/

/}I\zImsDa{#

v g{zb<gtI;,D}]b9C(Fj,G4zI\#{9C IBM mo=x;

G-< SQL,r*-< SQL aX(ZXpD}]b#

v g{(Fj|,-< SQL Mm;(Fj,G4+Hbv"4PC(Fj"5Xd5,

;s4P-< SQL#

v Campaign +:ES*N}Vt{#g{z+:ECwN}PDVf5V{,kCsR

((E ({}) +D>(p4,gTB>}Py>:

TestCM( {STRING_CONCAT(UserVar.Test1, UserVar.Test2) } )

v Campaign 'V9C-< SQL zkr%f;(FjPDN}#}g,g{zZ|,K

i/DwL<OhC“!q”wLr:

exec dbms_stats.gather_table_stats(tabname=> <temptable>,ownname=> 'autodcc')

Campaign +I&C5JY1mf; <temptable> jG#k"b,m{Fh*C%}

E}p4#

BmT> Campaign Zi/MIzVNPgN&m(Fj#

i/MIzVNPD(Fj(“!q”wL"“8VP!”wLM“\Z”wL)

192 IBM Campaign C'8O V9.1.2

Page 199: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

(FjD`M 9C==

-< SQL:j6 w*%@i/KP#j6Pmkd{a{O"#

g{(Fj|,d{(FjM-< SQL,G4+bv"4PC

(Fj,;s4P-< SQL#

-< SQL:j6 + 5 $Z5XDa{+CZmo=PrCwHO#

g{;PTK==9CC5,G4TZj6!q,Campaign +

Gc5S* TRUE,+c5MV{.S* FALSE#

IBM mo= bvmo="4Po(li#'V?vmP;vi/,R%

d/O"j6#

Z-< SQL i/P(“!q”wL"“8VP!”wLM“\Z”wL)

(FjD`M 9C==

-< SQL:j6 bv(Fj,;s4Pi/#

-< SQL:j6 + 5 ;\'V#

IBM mo= bvmo=,+G;P4Po(li#g{mo=ms,G4

4P1,}]b~qw+lb=ms#

i/M`-(Fj

zIT4(D~Pa9Ti/(Fj#zIT+(FjS;vD~PF=m;vD~

P#zIT|Dj{F"hvMmo=#

}L

1. T`-==r*wL<#

2. %w!n ,;s!q(Fj#

b1,+r*“(Fj”T0r#

3. ZnPmP!q;vj#

E"xrT>y!jDj8E"#

4. %w`-/F/T`-rF/y!j#

b1,+r*“`-/F/(Fj”T0r#

5. zIT|Dj{F"`-"M"|Df"jDD~P/;Cr_%w`-T`-Km

o=#

6. %w#fT#f|D#

7. %wXU#

#e

#eG4TwL<D;i!(M#fDwL#

#e9zIT;NMhFMdC;vr`vwL,;s+d#fZ#ebP##e#

fwLdCMm3d,RICZNNa0r*zn/#

Z 11 B f"DTs 193

Page 200: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

+#e4F=#ebzIT(}4F#e+#emS=#eb#

XZKNq

}L

1. T`-==r*wL<#

2. !qz*mf*#eDwL#9C Ctrl+ %w4!q`vwL#9C Ctrl+A 4!qwL<PDyPwL#

3. R|%wNNy!wL"!q4F=#eb#

“#f#e”0Z+r*#

4. Z{FVNPdk#eD{F#

;\Z{FP9CUq#f"D#e4{Fj6,b){FZyf"DD~PZX

k@X#

5. (I!)Z"MVNPdkhv#

6. (I!)9C#f;CPm4*C#e!qD~P,r_9CB(D~P44(B

D~P#zIT4(Nb}?DD~P(|(cNa9PD6WD~P)4i/M

f"#e#

7. %w#f#

S#eb3y#ezIT+#eS#eb3y=y9(DwL<#

}L

1. Z&Z`-==DwL<3fO,%w!n ,;s!qf"D#e#

b1,+r*“f"D#e”T0r#

2. SnPm!q#e#

3. %w3y#e#

a{

y!#e+3y=wL<$wx#

":ekDwLITT>ZQ-&ZwL<PDd{wLO=#yPekDwLQu

<!PTcZ+dw*ixF/#

IT(}#ebId{NNa0r*zn/CJ#e#g{#e3y=_P;,m3

dDwL<P,G4sx3d+)s,+G;a;B3df;(}Gm{F`,)#

i/M`-#e

zIT4(BD~PT0`-"F/MF}f"D#e#

194 IBM Campaign C'8O V9.1.2

Page 201: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. T`-==r*wL<#

2. %w!n ,;s!qf"D#e#

3. SnPm,!qz*`-rF/D#e#

4. %w`-/F/#

b1,+r*“`-/F/f"D#e”T0r#

5. Z#f;CVNP,8(#eDB;C#

6. z9IT|Df"D#eD{F,2IT`-kd`X*D"M#

7. %w#f#

8. %wXU#

f"Dm?<

m?<G3dDC'mD/O#

m?<af"C'm3dD`X*}]E"T)gwL<4C#1!ivB,m?<

T~xFq=xPf",R)9{* .cat#

PXgN4(M&mm?<DE",kND6Campaign \m18O7#

CJf"Dm?<

zITSwL<ZCJf"Dm?<#m?<G3dDC'mD/O#

XZKNq

":g{z_P\m1mI(,G4z9ITS“*zn/hC”3fCJf"D?

<#PX|`E",kND6Campaign \m18O7#

}L

1. T`-==r*wL<#

2. %w!n ,;s!qf"Dm?<# b1,+r*“f"Dm?<”0Z#

`-m?<

ZwL<Z,zIT`-m?<D{Frhv,2IT+m?<F=d{;C#

}L

1. T`-==r*wL<#

2. %w!n ,;s!qf"Dm?<#

b1,+r*“f"Dm?<”0Z#

3. ZnPmP!q;vm?<#

E"xrT>y!m?<Dj8E",|(m?<{FMD~76#

4. %w`-/F/#

Z 11 B f"DTs 195

Page 202: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

5. zIT|Df"Dm?<D{F"`-m?<hvr_|Df"m?<DD~P/;

C#

6. %w#f#

7. %wXU#

>}m?<

zIT@CF}m?<,TcCm?<;YICZNN*zn/PDNNwL<#

XZKNq

F}m?<a>} .cat D~,CD~8r}]bmT0I\D=fD~#F}m?<;

0l}]bPDWcm#+G,ba@CF}?<D~#

*c:kv9C Campaign gf4F}m?<r4PmYw#g{1SZD~53PF

}mr|Dm?<,G4 Campaign ^(#$}]j{T#

}L

1. T`-==r*wL<#

2. %w!n<j ,;s!qf"Dm?<#

b1,+r*“f"Dm?<”0Z#

3. ZnPmP!q;vm?<#

E"xrT>y!m?<Dj8E",|(m?<{FMD~76#

4. %wF}#

z4=7O{",*sz7OGqF}y!Dm?<#

5. %w7(#

6. %wXU#

a{

b1,a+C?<SnPmPF},RC?<;YICZNN*zn/PDNNwL

<#

196 IBM Campaign C'8O V9.1.2

Page 203: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 12 B a0wL<

a0a)K;V4(VCD+V“}]$~”TZyP*zn/P9CD==#?;v

a0<|,;vr`vwL<#KPa0wL<I9a0Da{(}]$~)Z+V

6'ZICZyP*zn/#

a0wL<;<ZCZP!*zn/P#|G;P`X*DL7r*<kaxUZ#

*&ma0,k9C“a0”K%#_6C'IT4(a0wL<,TZ*zn/b?

4PFc,T04P4kNNX(P!*zF.rLr`X*D ETL Nq#

(#,a0wL<S“F.”wL*<T7#(Z"B}]#

KPa0wL<1,y4(D}]$~+ICZNN}?D*zn/wL<#

TBG;)dM>}:

v 9Ca0wL<PD“4(8VP!”wL44(“=TT8VP!”,=TT8VP

!GICZ`v*zn/PD8VP!#

}g,S“F.”wL*<,SB4G“!q”wL,;sG“4(8VP!”wLTzI

“!qTSk”"“!qTKv”r+V^FD=TT8VP!#“F.”wLa(Z|B

8VP!,8VP!aw*2,I1PmxP4v#;s,yzzD8VP!I)

Z*zn/wL<PxP!q#

v 4PsM4SmD}]<8#a0wL<ITZ|!D}]xi6pFw}]Dl

U,T)Z Campaign P4C#

v hC(Z(#NqTT}]xP@Vr* ETL/Ov4(IzVN#}g,g{a0w

L<4("4v#M@V,"fs+dZm?</3dPxP3d,G4IT+G)

#M@VCZ*zn/wL<PT)!qMh*?j#

":hFwL<1,k!D,;*ZwL.d4(-7@5T#}g,g{“!q”w

Lr“4(8VP!”wLa)dk,k;*+C“4(8VP!”wL4(D8VP!C

w“!q”wLDdk#Zz"TKPwL1,Kiv+<Bms#

a0Ev

?;va0<|,;vr`vwL<#KPa0wL<I9a0Da{(}]$~)

Z+V6'ZICZyP*zn/#zIT4("i4"`-"F/M>}a0,2

IT4D~Pi/a0#*&ma0,zXk_P`&DmI(#

z;P4Fa0,xG4Fa0ZDwL<#

z;PKPa0;z%@KP|D?;vwL<#

4(a0

g{zF.4(;vr`va0wL<,k4(a0#

© Copyright IBM Corp. 1998, 2015 197

Page 204: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. !q*zn/ > a0#

“yPa0”3fT>CZi/s+>a0DD~Pa9#

2. /@D~Pa9,1=z4=*rdmSa0DD~PDZ]*9#

3. %wmSa0<j #

b1,+T>“B(a0”3f#

4. dk{F"2+_TMhv#

":a0{F_PV{^F#PXj8E",kNDZ 2253D=< A, :IBM Cam-

paign Ts{PDXbV{;#

5. %w#f|D#

":z9IT%w#f"mSwL<T"4*<4(a0wL<#

+wL<mSAa0

;va0IT|,;vr`vwL<#4(a0wL<D==k4(*zn/wL<

D==sB`,,xpG4(a0wL<Tr*a0w**7#

}L

1. !q*zn/ > a0#

2. %wa0D{F#

3. %w“mSwL<” #

4. U#4(wL<#

`-a0wL<

*`-a0wL<,k9C“a0”K%#

}L

1. !q*zn/ > a0#

b1,+r*“yPa0”3f#

2. %wz*`-dwL<Da0D{FT_D`-!n( #

3. SCK%P,%wz*`-DwL<D{F#

4. TCwL<xP|D:

v 9C!CeM$wx4mSM|DwLdC#

v *|DwL<{Frhv,k%wwL<0Z$_8PDtT<j #

5. jIs,k%w#fr#f"KvTXUwL<0Z#

198 IBM Campaign C'8O V9.1.2

Page 205: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

ZD~PPi/a0

!q Campaign > a0,;s9C“yPa0”3f*a04(D~P"+a0S;v

D~PFAm;vD~P#

XZKNq

zITZ!q*zn/ > a0.sjITBYw#

Nq hv

mSa0D~P !q;vVPD~P,;s%wmSSD~P

<j #*Z%6&mSD~P,kZ4

!qVPD~PDivB%wC<j#

dk{F"2+_TMhv#

":D~P{F_PX(V{^F#PXj8

E",kNDZ 2253D=< A, :IBM Cam-

paign Ts{PDXbV{;#

`-a0D~P{Frhv !q;vD~P,;s%wX|{<j

#F/a0D~P0dyPZ] *c:g{PKZ`-zF.F/Da0PD

wL<,G4zF/a01,wL<a{r{

vwL<I\*'#k7#zF/a01,a

0P;PNNwL<Gr*I)`-D#

1. !q|,z*F/DSD~PDD~P#

2. !Pz*F/DD~PT_D4!r#

3. %wF/<j #

4. +w?jD~P,r_r*?jD~P,

;s%wS\K;C#

>}a0D~P zIT>}a0D~P0dyPUSD~P#

(g{zP(>}D~P,G4z2IT>}

|DNNSD~P#)

1. gPX*,kF/r>}a0D~PDZ

]#

2. r*|,z*>}DSD~PDD~P#

3. !Pz*>}DD~PT_Dr#

4. %w>}y!n<j ,;s7O>

}#

F/a0

zIT*KxPi/xZD~P.dF/a0#

Z 12 B a0wL< 199

Page 206: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

XZKNq

":g{PK}Z`-zF.F/Da0PDwL<,G4zF/a01,wL<I

\*'#zXk7#F/a01,a0P;PNNwL<Gr*I)`-D#

}L

1. !q*zn/ > a0#

b1,+r*“yPa0”3f#

2. r*|,z*F/Da0DD~P#

3. !Pk*F/Da0T_D4!r#zIT!q`va0#

4. %wF/<j #

b1,+r*“+n?FA”0Z#

5. !q?jD~P,;s%wS\K;C,r_+wD~PTZ;v=hP!qMS

\#

a{

b1,a+a0F=?jD~P#

i4a0

Z;A#=Br*a0TCJdX*wL<#

}L

1. !q*zn/ > a0#

2. 1“yPa0”3fvV1,k9CBPdP;V=(:

v %wa0{FTT>d“**”!n(T0NNwL<!n(#

v %wz*i4Da0D{FT_Di4!n( ,;sSK%P!q“**”rw

L<#

`-a0

zIT|Da0D{F"2+_Trhv#

}L

1. !q*zn/ > a0#

2. %wa0D{F#

3. Za0D“**”!n(O,%w`-a0<j #

4. |Da0{F"2+_Trhv#

":a0{F_PX(V{^F#PXj8E",kNDZ 2253D=< A, :IBM

Campaign Ts{PDXbV{;#

5. %w#f|D#

200 IBM Campaign C'8O V9.1.2

Page 207: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

>}a0

>}a01,+>}Ca00dyPwL<D~#g{z*#ta0D3)?VT)

4C,kZ>}Ca0.0+b)?Vmf*f"DTs#

}L

1. !q*zn/ > a0#

2. r*|,z*>}Da0DD~P#

3. !Pz*>}D;vr`va0T_D4!r#

4. %w>}y!n<j#

5. %w7(T7O#

XZ=TT8VP!

=TT8VP!Gj6D+VVCf"Pm,CPmICZ`v*zn/P#=TT

8VP!Gj6D2,Pm,1=-<4(|DwL<XBKP*9#

=TT8VP!Za0wL<P9C“4(8VP!”wLxP4(#=TT8VP!

kwL<P“8VP!”wLy4(D8VP!;P;vxp,4,=TT8VP!I

)+V9C#ICT!vZTCZf"=TT8VP!DD~P&CD2+_T#

Campaign 'V`v=TT8VP!#*?;v=TT8VP!M\Z6p4(Dj6P

mf"Z Campaign 53mP#zIT+Nb}?D=TT8VP!k;v*zn/`

X*#

=TT8VP!ITCZxP+V\F#+V\F8VP!(ekTX(\Z6px

T/SwL<PD%*E}Dj6DPm#

=TT8VP!9CZ`,}]/P#ITSNNj6Pm4(`,}]/,+yZ

=TT8VP!D`,}]/G+VTDRIT(}wV8VP!(fxPVv#

=TT8VP!IT!q8(;vr`v IBM }]4,+Zb)}]4P_Y:fK

=TT8VP!(f"Z}]bP,Tc9CC8VP!D?;vwL<<^hOX

C=TT8VP!j6)#byITTxa_T\#_Y:fD=TT8VP!f"

ZY1mP,QTb)mVdK SegmentTempTablePrefix dCN}#

":&m=TT8VP!h*`&mI(#PXmI(DE",kND6Campaign \m

18O7#

`XNq:

Z 943D:4(8VP!TZ`v*zn/P+V9C;

DF=TT8VP!DT\

1!ivB,“4(8VP!”wLaZ&CLr~qwO4(~xFD~,TZOs

D=TT8VP!,bI\h*O$D1d#Campaign |B~xFD~1,|>}P;

sXB+dekQ_Y:fDm;+XB`4{vD~TxPEr#TZG#sD=

TT8VP!(}g,4 Zvj6),49s?Vj64|D,2h*O$1dE\X

4{vD~#

Z 12 B a0wL< 201

Page 208: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

*a_T\,k+“dC”3fOD doNotCreateServerBinFile tThC* TRUE#5

TRUE 8(:=TT8VP!Z}]4P4(Y1m,x;GZ&CLr~qwO4(~

xFD~#KtThC* TRUE 1,XkZ“4(8VP!”wLdCD“(e8VP!”

!n(OAY8(;vP'}]4#

ITT8VP!Y1m9Cd{T\E/(}g,4(w}MzI3FE",+;\

+d&CZ_Y:fD8VP!m)# “dC ”3fOD

PostSegmentTableCreateRunScript"SegmentTablePostExecutionSQL M

SuffixOnSegmentTableCreation tT'Vb)T\E/#

XZ“dC”3fOtTDj8E",kND6Campaign \m18O7#

4(=TT8VP!DHvu~

Zz4(=TT8VP!.0,z&C4PTBYw:

v 7(=TT8VP!i/=="z+9CDD~PcNa9T0|{<(#

v <77(D)=TT8VP!Tz\X*#

v 7(=TT8VP!3sD_-#

v w7;,=TT8VP!.dDX5#

v w7JO=TT8VP!D\Z6p#

v 7(=TT8VP!"B5J#

v 7(Z?v=TT8VP!P(eNV6pDj8E"#}g,8VP!Gq|(

yP{9?

v 7(zGq*+z7=TT8VP!#tZi5D~PP#

v <Gz*4(D=TT8VP!Ds!0dT('D1Z0l#kNDZ 2013D

:DF=TT8VP!DT\;#

4(=TT8VP!

=TT8VP!GICZ`v*zn/PDP!#kZa0wL<P4(=TT8V

P!,Tzz#=KPwL<,"#fwL<#;s,IT+zzD8VP!CZP

!*zn/P#

*<.0

saveRunResults dCtT (Campaign|partitions|partition[n]|server|flowchartRun)

XkhC* TRUE#

Kb,z9Xk_P`&DmI(,E\&m=TT8VP!#

}L

1. 4(a0,r_r*VPa0T)`-#

2. 4(dnUdvwLG“4(8VP!”wLDwL<#

PX8>E",kNDZ 94 3D:4(8VP!TZ`v*zn/P+V9

C;#

3. Tzz#=KPwL<,;s%w#f"Kv# TbT==KPCwL;a4(=

TT8VP!r|BVP=TT8VP!#XkZa0wL<PTzz#=KPC

wL#

202 IBM Campaign C'8O V9.1.2

Page 209: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

b1,+#fwL<#

a{

Z“yP8VP!”3fOPv=TT8VP!,Rb)8VP!ICZyP*zn/

P#

>}:4(=TT8VP!Da0wL<

ZwL<P,Campaign Da0xrP,mS=v“!q”wL,;vCZS}]/PPD

3dmZDX(VN!qyPG<,xm;vCZS,;}]/P!qQV`*!q

TKvxh*Sj6D\PmPF}DyPG<#

B;=,9Cddk|,=v“!q”wLDdv%*D“O"”wL,T{}!qKvD

j6,;szIOqj6Ddv%*#

;s,mS;v“8VP!”wL,4T“O"”wLDOqj6++]=C“8VP!”w

LRZdP;V*}vk"Dj6i#

nU,mS“4(8VP!”wLT+b}v8VP!dv*\Zj6D+VVCP

m#

Tzz#=KPwL<T4(=TT8VP!,;s9dICZ`v*zn/#

i4=TT8VP!zITi4Za0wL<P9C“4(8VP!”wL4(D=TT8VP!D`XE

"#a0wL<XkZzz#=BKP,E\zI8VP!,;sb)8VP!Z+

VIC#

}L

9CBPdP;V=(:

v 0y9C=TT8VP!DNN*zn/D“**”3f,;s%w`X8VP!P

mPD8VP!{F#

v !q*zn/ > 8VP!,;s%wz*i4D8VP!D{F#

a{

“**”3fa)K8VP!D`XE"#

*X hv

hv “4(8VP!”wLPa)D8VP!hv#

4wL< ZdP(e8VP!Da0wL<D{F#

\Z6p 8VP!D\Z6p#

10F} K8VP!PDj6}T0ONKPC8VP

!DUZ#

ZTB*zn/P9C 9CK8VP!D*zn/DPm,T08r

b)*zn/D4S#

Z 12 B a0wL< 203

Page 210: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

`-=TT8VP!D**j8E"

zIT|D=TT8VP!D{Frhv#

}L

1. !q*zn/ > 8VP!#

2. %w*`-d**D8VP!D{F#

C8VP!r*Ad**!n(#

3. |DC8VP!D{Frhv#

":8VP!{F_PX(DV{^F#PXj8E",kNDZ 2253D=< A,

:IBM Campaign Ts{PDXbV{;#

4. %w#f|D#

`-=TT8VP!D4wL<

zITT(eK=TT8VP!Da0wL<xP|D#

}L

1. !q*zn/ > 8VP!#

K1T>“yP8VP!”3f#

2. %wz*`-dwL<D8VP!D{F#

b1,+T>8VP!D“**”3f#

3. Z4wL<B,%wwL<D4S#

T;A==r*wL<3f#

4. %w`-T`-==r*wL<#

5. TwL<xPZ{D|D#

6. %w#fr#f"Kv#

B;=v24

ZzTzz#=XBKPa0wL<s,=TT8VP!Ea|B#g{*|B8V

P!,kTzz#=KPa0wL<,;s+d#f#;PZdCtT

Campaign|partitions|partition[n]|server|flowchartRun|saveRunResults hC* TRUE 1,E

a#f8VP!#

":Tzz#=XBKP“4(8VP!”wL1,+>}CwL4(DVP=TT8

VP!#g{BD“4(8VP!”wLKP4\I&jIrTZKP,G4VP=T

T8VP!(|(+V\F)DNNC'I\a4=“8VP!^'”ms#

KP=TT8VP!

g{}]/PZ]Q|D,z&CXBzI=TT8VP!#*XBzI=TT8V

P!,kTzz#=KPZdP4(C8VP!DwL<#“bTKP”==PD“tC

dv”hC^';=TT8VP!vZzz#=Pdv#

204 IBM Campaign C'8O V9.1.2

Page 211: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

":Tzz#=XBKP“4(8VP!”wL1,+>}CwL4(DVP=TT8

VP!#bm>g{BD“4(8VP!”wLKP4\I&jIr_dT;ZKP,

G4VP=TT8VP!(|(+V\F)DNNC'I\4=“8VP!^'”m

s#

i/=TT8VP!

zIT(}4(D~Pr;5PD~P4i/zD=TT8VP!#;s,zITZ

y4(DD~Pa9Z+=TT8VP!S;vD~PF=m;vD~P#

":=TT8VP!$tDD~P8(&CZ=TT8VP!D2+_T,7(-I

TCJ"`-r>}=TT8VP!#

mS8VP!D~P

zITmS"F/M>}D~PTi/8VP!#z9IT`-D~PD{FMh

v#

}L

1. !q*zn/ > 8VP!#

b1,+r*“yP8VP!”3f#

2. %wz*ZdPmSSD~PDD~P#

3. %wmSSD~P<j #

b1,+r*“mSSD~P”3f#

4. dkD~PD{F"2+_TMhv#

":D~P{F_PX(V{^F#PXj8E",kNDZ 225 3D=< A,

:IBM Campaign Ts{PDXbV{;#

5. %w#f|D#

z5X=“yP8VP!”3f#T>y4(DBD~PrSD~P#

`-8VP!D~PD{FMhv

}L

1. !q*zn/ > 8VP!#

K1T>“yP8VP!”3f#

2. %wz*X|{DD~P#

3. %wX|{#

K1T>“X|{SD~P”3f#

4. `-D~PD{FMhv#

":D~P{F_PX(V{^F#PXj8E",kNDZ 225 3D=< A,

:IBM Campaign Ts{PDXbV{;#

5. %w#f|D#

z5X=“yP8VP!”3f#+X|{D~PrSD~P#

Z 12 B a0wL< 205

Page 212: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

F/8VP!D~P

zIT(}*=TT8VP!4(D~P,;s+D~PFkVca9P4i/=T

T8VP!#

*<.0

*c:g{PKZ`-zF.F/DNN8VP!D4wL<,G4zF/8VP!

1{vwL<I\*'#k7#zF/SD~P1,;PNN4wL<Gr*I)`

-D#

}L

1. !q*zn/ > 8VP!#

b1,+r*“yP8VP!”3f#

2. r*|,z*F/DSD~PDD~P#

(}%wD~P{FT+dr*"%wyP8VP!T5X=“yP8VP!”3

f,r_%wD~P{FTr*wPDD~P,SxZD~Pa9P/@#

3. !Pk*F/DD~PT_D4!r#zIT;N!q`vD~PTF=,;;

C#

4. %wF/<j #

b1,+r*“+n?FA”0Z#

5. %wz*+SD~PAdPDD~P#

/@Pm,(}%wD~PT_D + E4+D~Pr*#

6. %wS\K;C#

":z9IT+wD~PT;=M!qMS\C;C#

+SD~P0dyPZ]F=K?jD~PP#

>}8VP!D~P

zXkHF/r>}D~PDZ],;sEIT+d>}#g{z5P>}D~Py

hDmI(,GzIT>}CD~PPDNNSD~P#

}L

1. !q*zn/ > 8VP!#

b1,+r*“yP8VP!”3f#

2. r*|,z*>}DSD~PDD~P#

(}%wD~P{FT+dr*"%wyP8VP!T5X=“yP8VP!”3

f,r_%wD~P{FTr*wPDD~P,SxZD~Pa9P/@#

3. !Pk*>}DD~PT_D4!r#zIT;N!q`v*>}DD~P#

4. %w>}y!n<j #

5. Z7O0ZP%w7(#

206 IBM Campaign C'8O V9.1.2

Page 213: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

+>}D~P0dyPUDSD~P#

F/8VP!

zIT*KxPi/xZD~P.dF/=TT8VP!#

XZKNq

*c:g{zF.F/D8VP!D4wL<Qr*4xP`-,G4zF/8VP

!1{vwL<I\*'#7#zF/SD~P.0,;PNN4wL<Gr*I)

`-D#

}L

1. !q*zn/ > 8VP!#

b1,+r*“yP8VP!”3f#

2. r*|,z*F/D8VP!DD~P#

3. !Pz*F/D8VP!T_D4!r#zIT;N!q*F=,;;CD`v8

VP!#

4. %wF/<j #

b1,+r*“+n?FA”0Z#

5. %wz*+8VP!F/=dPDD~P#

/@Pm,(}%wD~PT_D + E4+D~Pr*#

6. %wS\K;C#

":z9IT+wD~PT;=M!qMS\C;C#

+8VP!F=K?jD~PP#

>}=TT8VP!

IT4TB==>}=TT8VP!:

v (}S“yP8VP!”3fOdD~P;CP>}=TT8VP!>m#g{Tz

z#=XBKP-<zI=TT8VP!D“4(8VP!”wL,G4+XB4(

(}K=(>}D=TT8VP!#

v (}>}4(K=TT8VP!D“4(8VP!”wL#vZ#fKwL<1,E

>}=TT8VP!#^(V4TK==>}D=TT8VP!#PXj8E",

kND“>}wL<PDwL”#

v (}>}|,4(K=TT8VP!D“4(8VP!”wLDwL<#^(V4T

K==>}D=TT8VP!#PXj8E",kND“>}wL<”#

>}8VP!

9CTB}L41SS“yP8VP!”3fP>}=TT8VP!#

XZKNq

9CTB}L41SS“yP8VP!”3fP>}=TT8VP!#

Z 12 B a0wL< 207

Page 214: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

":g{Zzz#=BXBKPnuzI=TT8VP!D“4(8VP!”wL,G

4+XB4((}bV=(>}D=TT8VP!#

}L

1. !q*zn/ > 8VP!#

b1,+r*“yP8VP!”3f#

2. r*|,z*>}D8VP!DD~P#

3. !Pz*>}D8VP!T_D4!r#zIT;N!q`v*>}D8VP!#

4. %w>}y!n<j #

5. Z7O0ZP%w7(#

+a>}8VP!#

":g{T;fZ|,8VP!Dn/wL<,ZKPb)wL<1,ITXB4

(8VP!#g{>}8VP!1Qr*|,C8VP!DwL<xP`-,G4

2+XB4(CwL<#

XZ+V\FM+V\F8VP!

9C+V\FSyP Campaign wL<D+?%*PE}%v\Z6pZDj6Pm#

*(e+V\F,\m1a4(;v(;j6Pmw*a0wL<PD=TT8VP

!"KPCa0wL<#;s,*zn/hFK1IT+C8VP!8(**zn/

wL<PX(\Z6pD+V\F8VP!#;\*?v\Z6pdC;v+V\F

8VP!#

g{Q-*\Z6pdCK+V\F8VP!,G4kC\Z6p`X*DyP%6“

!q”wL"“i!”wLr“\Z”wL+T/Sddva{PE}j6(}G*X(w

L<w7{C+V\F)#1!ivB,yPwL<(a0wL<}b)<QtC+

V\F#

":8(M\m+V\F8VP!h*“\m+V\F”mI(R(#I Campaign \m

14P#PXj8E",kND6IBM Campaign \m18O7#

&C+V\F

g{Q-*\Z6p(eK+V\F8VP!,G4kC\Z6pX*DyP%6D“

!q”wL"“i!”wLr“\Z”wL+T/Sddv%*PE}+V\F8VP!P

Dj6(}G*X(wL<w7{C+V\F)#1!ivB,wL<tCK+V\

F,Tc^h**&CDNNQdC+V\F4PNNYw#

tCD+V\FD1!5D}bG|,4(+V=TT8VP!TmD“4(8VP!

”wLDwL<#ZKivB,<U{C+V\F(;GkT*d4(+V\F8VP

!D\Z6p)#

":9k"b,Z“!q”wL"“i!”wLr“\Z”wLP4PbTi/;P<GNN

+V\F#

208 IBM Campaign C'8O V9.1.2

Page 215: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

9C+V\F4P;\Z

g{zZwL<PS\Z 1 P;=\Z 2,R*dP?v\Z6p(e;v+V\F,

G4\Z 1 D+V\F8VP!&CZdkm,x\Z 2 D+V\F8VP!&CZ

dvm#

{C+V\F

vZz5P`&mI(1,EIT{CvpwL<D+V\F#g{z;P`&mI

(,z^(|DhCxXkTVPhCKPwL<#

\m1I\rX(C'Zh+V\F2GmI(,Tc{GIThFM4PXb*z

n/,b)n/IT*5;c{9Dj6,}g:(C]RiPDj6#

{9wL<D+V\F

1!ivB,wL<QtC+V\F#zIT{CK&\#

}L

1. r*wL<T)`-#

2. %w\m<j ,;s!q_6hC#

3. Z“_6hC”0ZP,!P{CKwL<D+V\F4!r#

4. %w7(#

XZ,HcNa9

,HcNa9GIT&CZNNj6PmD;i SQL !qi/#k=TT8VP!`

F,,HcNa9I+VCZ“!q”wL,r_Cw9l`,}]/Dy!#

n#8(D,HG1d"Xmxr"z7"?EMV"(@#+G,zIT4(k5

qr*zn/n`XDNNV`D,H#

w*`,}]/D9(i,,Hd*wV(f(&Z]v[/6pDyPz7D\z

[n"4Xmxr.VDQCkz[nD;fmVvHH)Dy!#,H;^Z%v

`,}]/;ITZm`D`,}]/P9C,H#

,HcNa9IwV6piI,x6pVGI,H*X(r_rF*X)iI#

zIT_P|,^^}?D6pM*XD,H,T0:

v 9(*M'Vv(fMIS!qD}]c

v Ov=^^}?D`pT'VrBj!&\#(,HXkgg^{dXOv,yT

*XXk%bx;X~#)

`XNq:

Z 933D:4(tTD`,}]/;

Z 12 B a0wL< 209

Page 216: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

>}:,HcNa9

TB=v>}5wy>,HcNa9,Ca9+Z}]/PP4(,;s3d= Cam-

paign P#

>}:jd,HcNa9

nM6p:(21-25)"(26-30)"(31-35)"(36-45)"(45-59)"(60+)

Ov:`j (18-35),Pj (35-59),Oj (60+)

>}:Uk,HcNa9

nM6p:>$100,000"$80,000-$100,000"$60,000-$80,000"$40,000-$60,000

Ov:_ (> $100,000),P ($60,000-$100,000),M (< $60,000) (> $100,000)"($60,000-

$100,000)"(< $60,000)

4(,HcNa9

*Z Campaign P9C,H,zXk4PTBYw:

v Z}]/PZDmr(g=fD~P(eM4(Vc,H#

v +KVc,mr=fD~3d= Campaign PD3v,H

":I Campaign 53\m1rI IBM I/ESDI1Z}]/PP4(Vc,H,

R|G Campaign Db?Yw#9k"b,Vc,HDnM6Xk9C-< SQL r?

IBM mo=(;P(Fj"=TT8VP!rIzVN)4(evp*X#

;s,+KVc,H3d= Campaign PD1r,Campaign 4PKzkTjIwVO

v#

+Vc,H3d= Campaign ,H*3d,H,kZ Campaign P4(,H,;s8(|,Vc,HDD~rm#ZzI

TjIKNq.0,Vc,HXkQ-fZZ}]/PP#

*<.0

":IZZ8uyPivB,,H<CZ4(`,}]/,rKzI\#{S&CL

rDa0xrPDwL<4(,H#

}L

1. (}b)==PD;V4r*“,HcNa9”0Z#

v Z&Z`-==DwL<P,%w\m<j ,;s!q,HcNa9#

v Z“\mhC”3fO,!q\m,HcNa9#

b1,+r*“,HcNa9”0Z#

2. %wB(,H#

b1,+r*“`-,H”0Z#

3. dkXZz4(D,HDTBE":

v ,H{F#

210 IBM Campaign C'8O V9.1.2

Page 217: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

v hv#

v ,HPD6p}#(Zs`}ivB,K}VT&Z}]/PPz+K,H3d

=DVc,HD6p}#)

v g{z+K,HCw`,}]/Dy!,k7#!P*X%b4!r(1!iv

B,Campaign a!PK!n)#qr,Zz9CK,H44(`,}]/1,+

zzms,r**XPD5;\Z`,}]/PX~#

4. %w3dm#

b1,+r*“`-m(e”0Z#

5. !qTB!n.;:

v 3d=VPD~#

v 3d=y!}]bPDVPm#

Lx4PXZ3dmD=h#PXj8E",kND6Campaign \m18O7#

":3d,HcNa9Dm1,mPXkfZ“Level1_Name”"“Level2_Name”.`

DVN{F,3dE\I&#

1zjI3d,HDm1,+r*“`-,H”0Z,dP|,B,HD,HE"#

6. %w7(#

b1,+r*“,HcNa9”0Z,dPT>B3dD,H#

7. *Kf",HcNa9Tc|I)+49Cx^hXB4(,k%w“,HcNa

9”0ZOD#f#

|B,HcNa9

Campaign ;'V,HcNa9DT/|B#g{WcD}]d/,zXkV/|B,H

cNa9#

XZKNq

":`,}]/IyZ=TT8VP!D,HiI,rK;*|B=TT8VP!,

zMXk|B,H#

}L

1. (}b)==PD;V4r*“,HcNa9”0Z#

v Z&Z`-==DwL<P,%w\m<j ,;s!q,HcNa9#

v Z“\mhC”3fO,!q\m,HcNa9#

b1,+r*“,HcNa9”0Z#

2. %w+?|B#

Kb,*|BvK,H,k!q,H,;s%w|B#

0kf"D,HcNa9

(e,HcNa9.s,zIT(}0kC,HcNa949dI)Z Campaign PC

J#

Z 12 B a0wL< 211

Page 218: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. (}b)==PD;V4r*“,HcNa9”0Z#

v Z&Z`-==DwL<P,%w\m<j ,;s!q,HcNa9#

v Z“\mhC”3fO,!q\m,HcNa9#

b1,+r*“,HcNa9”0Z#

2. ;vT>z*0kD,HcNa9,;s%w0k#

XZ`,}]/

`,}]/G(}ItI,HcNa9a)Di/xPDTj6PmD,18V(n

#{G=TT8VP!)#Z4(`,}]/s,zITi48VP!;fm(f,

K(fZNNx(1dj!=`,}]/D=v,H#

Zz4(`,}]/.0,Xk4PTB$8Nq:

v 4(=TT8VP!

v 4(yZ=TT8VP!D,H

v TB<rJCZ`,}]/:

v `,}]/H?IT(e*NN Campaign mo=,xPTB^F:

– zIT8(^^}?D=S}VH?,;s Campaign +Fcdn!5"ns5"

\MT0=y5#y!H?I\GIzVNrVCIzVN#

– T/Fc%*F}D[//}(n!5"ns5"=y5"\}YVHH)#

– tT5D[//}(}g,avg(age))T/Fcn!5"ns5"\MT0=y

5#

– ZIzVNP'V|,`vtT5(}g,attribute1 + attribute2)Dmo=#

– “`,}]/”wL'VIzVNT0VCIzVN#

– ZIzVNP'V Groupby mo=(}g,groupby_where(j6"`n"=y5

"(trxn_date > reference_date)))#

– IzVNT0VCIzVNP'Vf0C'd?Dmo=(k“`,}]/”wL

(eZ,;wL<PR{6x Distributed Marketing)#(PXV<=P!*zD

|`E",kND6V<=P!*zC'8O7#)

– Z9C-< SQL (FjDIzVNP'V9C-< SQL Dmo=

– ZIzVNP'V9C(FjDmo=#

v d;`,}]/n`I}v,HiI,+G;N;\*=v,HT>H?5#T;

Z~qwOFcMf"4T>DZ},H,+GC,H;PCZCX((fDIS

!q/(f#

v ITyZ%*T08VP!9(`,}]/(}g,ITZBq6p+d4()#

+G,g{yZ%*9(`,}]/,G4C`,}]/vZCwL<OIC#r

K,zI\#{+`,}]/yZ=TT8VP!#

v }GzDmf6/,qr9Ck\Z6pD`T`X54(e,HI\zzbbD

a{#`,}]/c(@5Zf6/m#z!q"9(`,}]/.0,(}+}

]Ov(}g,(}}]<8a0Ov=M'6p)4+df6/#

212 IBM Campaign C'8O V9.1.2

Page 219: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

":g{zyZGf6/,H9(`,}]/,G4;fm(fPD\MF}+r

Campaign &m,Hj6D==xvm#g{zXk9CGf6/D,H,k;9C=

v,H49(`,}]/,"+BqCwGf6/,HDnM6H?5(x;GM

'j6),r*Bq\M}7^s#

v 4(`,}]/,H1,zXk+T&Z,HD{F"\Z6pMmxh,H#T

s,&ma0r*zn/wL<1,zMqZ3d}]bm;y3dK,H#

v &ZC';PCJ`,}]/1TdxP9(,;cZ*51d.sT0Z\)#

`XNq:

Z 933D:4(tTD`,}]/;

Z 12 B a0wL< 213

Page 220: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

214 IBM Campaign C'8O V9.1.2

Page 221: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 13 B IBM Campaign (fEv

IBM Campaign a)K;)(fToz\m*zn/ML7#

3)(f<ZCZwL<hFWN#d{(fIZ?p*zn/.s,ozzVv*

5Kl&M*zn/P'T#

IBM Campaign (fa)K8V;,`MDE":

v X(ZTsD(faVvX(D*zn/"L7"%*r8VP!#*CJb)(

f,k%w*zn/rL7DVv!n(#

v 536'D(fa)Kg`v*zn/"L7"%*r8VP!DVv#*CJb

)(f,k!qVv > *zn/Vv#

v %*(fa)Kw*?jrCwX~DM'r1ZM'D`XE"#%*(fZ4

(*zn/wL<1G#PC#*CJb)(f,kZ`-wL<1%w(f<j

#

ICD(f!vZ8vrX:

v zDmI(,CmI(I IBM Campaign \m1xPhC#

v P)(f;Z20K IBM Campaign (f|"+ IBM Campaign k Cognos /I1

EIC#PXE",kND6IBM EMM (f20MdC8O7#mkND6IBM

Campaign (ff67,Cf6w*9uD~f(f|a)#

v JCZ eMessage"Interact M Distributed Marketing D Cognos (f|2IC(g{

z_Pb)d{z7DmI$D0)#zITS?vz7DVv3fr_S*zn

/rL7DVv!n(CJb)(f#PX|`E",kNDb)z7DD5#

`XNq:

Z 2163D:9C(f4Vv*zn/ML7;

:ZwL<*"Zd9C(f;

`XN<:

Z 2173D:IBM Campaign (fPm;

ZwL<*"Zd9C(f

IBM Campaign a)K%*(fT)ZwL<*"Zd9C#%*G}]YwwL(“!

q”"“O"”"“8VP!”"“y>”"“\Z”r“i!”)zI*dvDj6Pm#%*

(fa)Kw*?jrCwX~DM'r1ZM'D`XE"#

*<.0

TwL<%*(fDCJ(!vZzDmI(#}g,zXkP(`-rsDwL<

T0sDr<v%*(f#PX53(eD\mG+D%*(fmI(DE",kN

D6Campaign \m18O7#

© Copyright IBM Corp. 1998, 2015 215

Page 222: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

}L

1. T`-==r*wL<#

2. %wwL<0Z$_8PD(f<j #

“%*X((f”0Z+r*#1!ivB,+T>“%*Pm”(f#

3. 9C*i4D(fPm4!qd{(f#

4. 9C(f%?DX~4r!C(f"<vC(fr4Pd{X(ZC(fDYw#

PX(f0dICX~Dhv,kNDZ 393D:VvwL<!qDJ?;#

`XEn:

Z 2153DZ 13 B, :IBM Campaign (fEv;

`XN<:

Z 2173D:IBM Campaign (fPm;

9C(f4Vv*zn/ML7

IBM Campaign a)K(f4ozzVvXZ*zn/0L7DE"#3)(fITZ

*zn/*"Zdw*f.wLD;?V4KP#d{(fT>*zn/a{,Tc

zITVv""wL7M*zn/_T#

*<.0

ZKP*zn/.0,kH9C IBM Campaign wL<%*(f4VvzD!q#*9

C%*(f,kT`-==r*wL<,"%w3f%?D(f4S#PX|`E

",kNDZ 2153D:ZwL<*"Zd9C(f;#

XZKNq

IBM Campaign (fa)KXZL7"8VP!0*zn/Dj8E"#(}i4(f,

zITVv*zn/L7"l&J"Uk"?vl&_D{sT0d{}],TFc

\UkM]vUk"{s0 ROI#

}L

1. *Vvvp*zn/"L7r8VP!,k9CVv!n(:

a. r**zn/K%,;s!q*zn/"L7r8VP!#

b. %w*zn/"L7r8VP!D{F#

c. %wVv!n(#

d. S3fROGD(f`MPmP!q(f# C(fT>Z,;0ZP#

2. *g`v*zn/"L7"%*r8VP!Vva{,k9C*zn/Vv3f:

a. !qVv > *zn/Vv#

b. %wdP;v(fD~P#

c. %w(f4S#

g{C(fJm}K,G4“(fN}”0Z+r*#

216 IBM Campaign C'8O V9.1.2

Page 223: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

d. !q;vr`vTsTyZd}K(f#(}4! Ctrl |"%w4!q`vTs#zDmI(v(yT>DTs#

e. %wzI(f#

C(fT>Z,;0ZP#(fzIUZ01dT>Z3fW?#g{(fT

>*`3,k9Cya)DX~4FA(fD%?rW?,r_FAO3rB

3#

a{

(f$_8+kTI Cognos zID(fxPT>#TZUzr8VP!(f,r_T

ZwL<%*,C(f$_8;IC#

zIT9C(f$_844PBPNq:

v #tKf>:(}gSJ~"M(f

v rBj!/rOj!:CZ'V,Hj!D(f#

v `X4S:CZ'V,Hj!D(f#

v i4q=:(fD1!i4q=G HTML#zITSPmP!qd{i4q=#<j

a|DT8>y!DS<!n#

":"GyP(f<ITCyPq=4i4#}g,;\T CSV r XML q=4i

49C`vi/D(f#

– T HTML q=i4:3f"B.s,g{(fg`v3f,G4zIT9C“(f

”X~4/@(f#

– T PDF q=i4:zIT9C PDF DAwX~4#frr!(f#

– T Excel !ni4:zIT9C Excel q=w*%v3f4i4(f#*i4(

fx;#f,k%wr*#*#f(f,k%w#f"q-a>#

– T CSV q=i4:*T:EVt5D~q=i4(f,kST Excel !ni4P!qT CSV q=i4#*i4(fx;#f,k%wr*#C(fTgSmq

q=T>*%v3f#*#f(f,k%w#f,;sZa>1dk;v{F#

1!ivB,a+CD~mf* .xls D~#

– T XML q=i4:(faZ`,0ZZT XML q=T>#

`XEn:

Z 2153DZ 13 B, :IBM Campaign (fEv;

`XN<:

:IBM Campaign (fPm;

IBM Campaign (fPmIBM Campaign (fCZozzhF_'DP!*zn/MVv*zn/a{#

Z 13 B IBM Campaign (fEv 217

Page 224: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

j<(f

*zn/\m1MhFK19CTB(f4F.MVv*zn/#

m 15. JCZ*zn/*"Dj<(f

(f hv CJ==

8VP!;fmV

v

*zn/\m19CK(f4j!A%*"4(“!q”wLTC

Z*zn/ra0wL<P#

K(fFcXZ`,}]/PNN=v,HDj8E",;sT

mqN=T>a{#;PtZ`,}]/D=TT8VP!r%

*EITZK(fPxPVv#

9C*zn/DVv!n(#

8VP!E*D~

Vv

*zn/\m19CK(f49(=TT8VP!M9l`,}

]/TCZ`v*zn/P#

K(fFcMT>=TT8VP!D,HF}#TmqS<M<

NS<T>E"#;PtZ`,}]/D=TT8VP!EIT

ZK(fPxPVv#

9C*zn/DVv!n(#

*zn/wL<4

,**

*zn/hFK1Z4PbTrzzKP.s9CK(f47(

wL<KPZdGq"zNNms#

9C*zn/DVv!n(#

*zn/ULm *zn/hFK1ZF.MKP*zn/19CUz(f#

b)(fy]*zn/P(eD“z'UZ”M“=ZUZ”ZUz

OT>*zn/ML7#+}78>*zn/D*< (>>) UZM

ax (<<) UZ#

!qVv > Campaign Vv#

wL<%*(f

hF*zn/wL<1,k9CwL<%*(f4ozj6P!*zn/D$(?

j#%*G}]YwwL(“!q”"“O"”"“8VP!”"“y>”"“\Z”r“i!”)

zI*dvDj6Pm#*CJ%*(f,kZ`-wL<1%w(f<j #

m 16. *zn/wL<%*(f

(f hv

%*Pm T>10wL<PyP%*D`XE"#?;v%*<m>;v1Z?ji#

PX|`E":kNDZ 40 3D:T>wL<PyP%*D`XE"(“%*Pm”(

f);#

%*d?E*Vv T>KZ3FE"Tj6*zn/D1Z?j#zITT>3v%*D;vd?D}]#}

g,ITT>_PEC(p(DM'Djd6'#

PX|`E":kNDZ 403D:T%*D;vXwxPE*Vv(“%*d?E*Vv”

(f);#

%*d?;fm T>KZ3FE"Tj6*zn/D1Z?j#zITT>3v%*D=vd?D}]#}

g,9CEC(“p(”%*D“jd”M“?”1,zIT1[Xj6D)jdi(QD.n

`#

PX|`E":kNDZ 413D:,1T3v%*D=vXwxPE*Vv(“%*d?;

fm”(f);#

218 IBM Campaign C'8O V9.1.2

Page 225: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

m 16. *zn/wL<%*(f (x)

(f hv

%*Z] T>%*PG<D`Xj8E"#}g,ITi4%*P?;vM'DgSJ~X7"g0

Ek0d{KZ3FE"}]#9CK(f4i$KPDa{"7Oz!qDG$(D*5

K/O#

PX|`E":kNDZ 423D:T>%*DZ](“%*Z]”(f);#

%*Y<< Vv\ZI1Z&m%*ZdDB5,TczITE/!q"j6I\Dms#}g,zI

Ti4nu!qDj6},;si49C“O"”wLE}!qTKv1y"zDiv#

PX|`E":kNDZ 43 3D:ZBNwLPVv%*Y<<(“%*Y<<”(

f);#

Cognos (f

Cognos (ff IBM Campaign (f|;pa)#9C Cognos (f4F."w{MV

v*zn/#b)(fGzIT(FT)zT:9CD>}#*CJb)(f,zX

k+ IBM Campaign k IBM Cognos /I#PX8>E",kND6IBM EMM (f

20MdC8O7#

m 17. Cognos (f

(f hv CJ==

*zn/** *zn/hFK1Z4(MKP*zn/19CK(f#

K(fT>Q4(DyP*zn/D`XE"#|Pv?v*zn

/D*zn/zk"4(UZ"*<UZMaxUZ"ONKPU

Z"F.M?j#

PX|`E":kNDf(f|a)D6IBM Campaign (ff

67#

!qVv > Campaign Vv#

L7*zn/Pm *zn/hFK1ZF.L7r_4(MKP*zn/19CK(

f#

K(fT>fwV*zn/a)DL7;|aP>4L7ViD*

zn/#|Pv*zn/zk"F."*<UZMaxUZT0O

NKPUZ#

PX|`E":kNDf(f|a)D6IBM Campaign (ff

67#

!qVv > Campaign Vv#

('(f *zn/hFK1MP!*z\m1ZF.L7M*zn/19C

“Yh”L7Fq**(f#

Z?p*zn/"q!l&}].s,{G9Cd{('(f#b

)(f(}g*zn/"L7"%*r8VP!i4*5Ml&}

]4Vv*zn/#

PX|`E":kNDZ 2203D:IBM Campaign D('(f;#

!qVv > Campaign Vv >

('(fTg;vr`v*zn

/"L7"%*r8VP!4V

va{#

*VvX(*zn/Da{,k

r**zn/rL7DVv!n

(#

`XEn:

Z 2153DZ 13 B, :IBM Campaign (fEv;

`XNq:

Z 13 B IBM Campaign (fEv 219

Page 226: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

Z 2163D:9C(f4Vv*zn/ML7;

Z 2153D:ZwL<*"Zd9C(f;

IBM Campaign D('(f('(ff IBM Campaign (f|;pa)#('(fG>}(f,zITTdxP^

DTg;vr`v*zn/"L7"%*r8VP!Vv*5Ml&}]#

*9Cb)(f,zXk+ IBM Campaign k IBM Cognos /I#PX|`E",k

ND:

v 6IBM EMM (f20MdC8O7#

v 6IBM Campaign (ff67,Cf6Gf(f|a)D;v9uD~#Cf6a)

K4T('(fDdvD>}#

IT(}TB==4q!('(f:

v S*zn/rL7DVv!n(#

v (}!qVv > Campaign Vv > ('(fTg;vr`v*zn/"L7"%

*r8VP!4Vva{#

ZF.L7M*zn/19C“Yh”L7Fq**(f#Z?p*zn/"q!l&

}].s,9Cd{('(f#

m 18. ('(f

(f hv

“Yh”L7Fq** K(fyZzDdk4FcL7DYhFq('#z8(N}4@@;,Dl&J=8#(

fFcyv=8DFq(',yZz8(Dl&JMl&Jv?rO]v#}g,g{z8

(l&J* 2% Rv?* 0.25%,G4C(f+5Xyv=8D('}],dl&J6'S

2% = 3.25%#

zIT!q|DK(fPDN},}g:?v*5KDI>"L7DPL(I>M?vl&

DUk#

*zn/j8L7l&V

`c\

“*zn/j8L7l&V`c\”(fa)L7l&`MD*zn/('}]#|Pvk3

v*zn/X*DyPL7"gyP~@8>?;Vl&`MDl&}?#

g{dCK eMessage L7/I,G4K(f+|( eMessage 4Scw?l&`MD`XE

"#?0;'VG<3fM SMS X4{"#K1,ETL xL;ndkTG)l&`MfZD

P#

4L7EPD*zn/F

q**(5J)

4L7EPD*zn/Fq**(5J)(fa)*zn/ZL7DFq}]#||(ng

*5I>"\Uk";{sM ROI .`D}]#

4B]ViD*zn/L

7('

“4B]ViD*zn/L7('”(fT>8(B]D*zn/('T0*zn/Z?vL

7D('}]#|Pv8(B]DxvL7}"l&Bq}T0l&J#

*zn/('HO “*zn/('HO”(fHO*zn/DFq('#||(ngl&BqMl&J"GX4

l&_}?T0l&_HJ.`D}]#|9|(b}XFiE",CE"aT>l&Dv

S(kXFi`H)#

*zn/('HO(T0

Uk)

“*zn/('HO(T0Uk)”(fHOy!*zn/DFq('#||(ngl&Bq

"l&J"GX4l&_}?"l&_HJM5JUk.`D}]#|9|(I!Db}X

FiE",CE"aT>l&DvS(kXFi`H)#

220 IBM Campaign C'8O V9.1.2

Page 227: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

m 18. ('(f (x)

(f hv

4F.ViD*zn/(

'HO

“4F.ViD*zn/('HO”(fHOy!*zn/(4F.Vi)DFq('#||

(ngl&BqMl&J"GX4l&_}?T0l&_HJ.`D}]#|9|(I!D

b}XFiE",CE"aT>l&DvS(kXFi`H)#

4%*ViD*zn/(

'**

“4%*ViD*zn/('**”(fa)*zn/T0%*DD('}](4`&*zn

/Vi)#||(ngx(L7}"l&Bq}"l&J"GX4l&_}?T0l&_H

J.`D}]#|9|(b}XFiE",CE"aT>l&DvS(kXFi`H)#

4%*ViD*zn/(

'**(T0Uk)

“4%*ViD*zn/('**(T0Uk)”(fa)y!*zn/T0%*D('}]

(4`&*zn/Vi)#||(ngx(L7}"l&Bq}"l&J"GX4l&_}

?"l&_HJT05JUk.`D}]#|9|(I!Db}XFiE",CE"aT>

l&DvS(kXFi`H)#

":K(fh*l&z7G<mPDnbzYVN“Uk”#

4%*MF.ViD*z

n/('**

“4%*MF.ViD*zn/('**”(fa)y!*zn/T0%*D('}](4`

&*zn/MF.Vi)#||(ngx(L7}"l&Bq}"l&J"GX4l&_}

?T0l&_HJ.`D}]#|9|(I!Db}XFiE",CE"aT>l&DvS

(kXFi`H)#

4%*ML7ViD*z

n/('**

“4%*ML7ViD*zn/('**”(fa);V==TZ,;(fPi44L7M%

*ViD*zn/('#Pv?v*zn/,T0?v%*MX*DL7{F#TZ%*M

L7D?viO,C(fT>ngx(L7}"l&Bq}"l&J"GX4SU=Ml&

_}?"l&_HJ#|9|(b}XFiE",CE"aT>l&DvS(kXFi`

H)#

4%*ML7ViD*z

n/('**(T0U

k)

“4%*ML7ViD*zn/('**(T0Uk)”(fa);V==TZ,;(fPi

44L7M%*ViD*zn/(',T0UkE"#Pv?v*zn/,T0?v%*M

X*DL7{F#TZ%*ML7D?viO,C(fT>ngx(L7}"l&Bq}"

l&J"GX4SU=Ml&_}?"l&_HJT0Uk#|9|(b}XFiE",C

E"aT>l&DvS(kXFi`H)#

":K(fh*l&z7G<mPDnbzYVN“Uk”#

4L7ViD*zn/(

'**

“4L7ViD*zn/('**”(fa)*zn/My!L7DL7('D**(4`&

*zn/Vi)#||(ngx(L7}"l&Bq}"l&J"GX4l&_}?T0l

&_HJ.`D}]#|9|(b}XFiE",CE"aT>l&DvS(kXFi`

H)#

4L7ViD*zn/(

'**(T0Uk)

“4L7ViD*zn/('**(T0Uk)”(fa)y!*zn/DL7('D**#

||(ngx(L7}"l&Bq}"l&J"GX4l&_}?"l&_HJT05JU

k.`D}]#|9|(I!Db}XFiE",CE"aT>l&DvS(kXFi`

H)#

L7('(4lEP) L7('(4lEP)(fT>8(UZrUZ6'DL7('#|Pv8(UZrUZ6

'ZxvDL7}"l&Bq}T0l&J#

L7('HO “L7('HO”(fHOy!L7D('#||(ngx(L7}"l&Bq}"l&J"

GX4l&_}?T0l&_HJ.`D}]#|9|(b}XFiE",CE"aT>l

&DvS(kXFi`H)#

L7('8j “L7('8j”(fyZwVl&it(}g,nQ%d"?V%dM`X%d)HOy!

L7D('#|9|(I!Db}XFiE"T0wVitJ.dDnlYVH#

4*zn/ViDL7(

'**

“4*zn/ViDL7('**”(fa)4*zn/ViDy!L7('D**#||(

ngx(L7}"l&Bq}"l&J"GX4l&_}?T0l&_HJ.`D}]#|

9|(b}XFiE",CE"aT>l&DvS(kXFi`H)#

Z 13 B IBM Campaign (fEv 221

Page 228: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

`XEn:

Z 1733D:gNzYT*zn/vvDl&;

Z 1043D:“l&”wL;

Z 1783D:1Sl&;

Z 1803D:it=(;

`XNq:

Z 1043D:|Bl&z7G<;

Campaign D IBM Cognos (m portletIBM Cognos (m portlet f=Z Campaign (f|#I9C(m Portlet 4Vvl&J

M*zn/P'T#

ItC$(eDGme portlet,;s+|GmSAz4(DNNGme#*\mGme

"rdmS portlet,k%wGme > 4(Gme#

m 19. Campaign D IBM Cognos (m portlet

(f hv

Campaign 6JUfJ

HO

;v IBM Cognos (m,|Z_6pHOIi4(mDC'4(r|B

D*zn/D ROI#

Campaign l&JHO ;v IBM Cognos (m,|HOIi4(mDC'4(r|BD;vr

`v*zn/Dl&J#

Campaign 4L7V`

DUkHO

;v IBM Cognos (m,|HO=?0*9?v*zn/U=DUk,

C*zn/|,Ii4(mDC'4(r|BDL7#

}% 7 lDL7l& ;v IBM Cognos (m,|y]Ii4(mDC'4(r|BD?vL

7HO}% 7 lZU=Dl&}#

L7l&JHO ;v IBM Cognos (m,|4UIi4(mDC'4(r|BDL7H

Ol&J#

L7l&V`c\ ;v IBM Cognos (f,|T>Ii4(mDC'4(r|BDn/L

7(44,V`c\)#

Campaign Pm portletj< Campaign Pm Portlet ICZGmeO,49420 Campaign D(f|2Gg

K#

m 20. Campaign Pm portlet

(f hv

RDT(ei) 8rIi4(mDC'4(D Web x>rD~D4SPm#

Rn|D*zn/ Ii4(mDC'4(Dn|D*zn/DPm#

Rn|Da0 Ii4(mDC'4(Dn|Da0DPm#

Campaign `S portlet Ii4(mDC'4(DQKPr10}ZKPD*zn/DPm#

222 IBM Campaign C'8O V9.1.2

Page 229: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

(}gSJ~"M(f

g{Q+ SMTP ~qwdCI9C Cognos,G4zIT(}gSJ~S Campaign 1

S"M(f#

*<.0

g{z(} IBM z7q! Cognos mI$,G4;'V|((f4SD!n#*9C

K&\,zXk:r Cognos Dj+mI$#

}L

1. (faxKP.s,k%w“(f”$_8OD#tKf>,;sSPmP!q(}

gSJ~"M(f# z+4=hCgSJ~!n3f,zZC3fP8(SU=T

0I!D{"D>#

2. *+(fw*gSJ~PD=~xP"M,k!P=S(f4!r"!{!P|(

(fD4S4!r#

3. %w7(# +ks"M=gSJ~~qw#

XBKP(f

kT}]4zI(f,Tcd43nBD}]#g{z7ETz*i4D(fONK

PT4}]Qd/x#{i4nBf>,G4zITXBKPK(f#

Z 13 B IBM Campaign (fEv 223

Page 230: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

224 IBM Campaign C'8O V9.1.2

Page 231: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

=< A. IBM Campaign Ts{PDXbV{

3)XbV{ZNN IBM Campaign Ts{Py;\'V#Kb,3)Ts9_PX(

|{^F#

":g{z+Ts{+]=}]b(}g,g{z9C;v|,wL<{FDC'd

?),kXk7#Ts{;|,X(}]b'VDV{#qr,z+U=}]bm

s#

`XEn:

Z 253D:wL<$wxEv;

`XNq:

Z 273D:4(wL<;

`XN<:

Z 473D:Campaign wLPm;

;'VXbV{

TBXbV{Z*zn/"wL<"D~P"L7"L7Pm"8VP!ra0D{

FP;\'V#b)V{Z“*zn/hC”P(eD“\Z6p{F”M`&DVN{F

P2;\'V#

m 21. ;'VXbV{

V{ hv

% YVH

* GE

? JE

| \@(z_)

: 0E

, :E

< !Z{E

> sZ{E

& ME

\ 41\

/ }1\

″ +}E

!n( !n(

© Copyright IBM Corp. 1998, 2015 225

Page 232: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

;xPNN|{^FDTs

IBM Campaign PDTBTsTd{FP9CDV{;PNN^F#

v (FtTT>{F(Z?{F_P|{^F)

v L7#e

_PX(|{^FDTs

IBM Campaign PDTBTsZd{F=f_PX(^F#

v (FtTZ?{F

v Z“*zn/hC”P(eD“\Z6p{F”M`&DVN{F

v %*

v IzVN

v C'm{FMVN{F

TZb)Ts,{FXk:

v ;|,V8V{"}VV{rB._ (_) V{

v TV8V{*7

TZ;GyZ-!oDoT,IBM Campaign 'VQdCDV{.`ky'VDyPV

{#

":IzVN{F_Pd{^F#

226 IBM Campaign C'8O V9.1.2

Page 233: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

=< B. b0wL<D~TxPJOoO

g{h*4T IBM DozTTwL<xPJOoO,G4zITT/U/`X}]T

"M= IBM <u'VPD#

*<.0

;P_P`-rKPwL<DmI(DC'EIT4PK}L#g{;P“i4U>”

mI(,G4z^(Z!q0ZP!qU>`XDu?#

XZKNq

4PKNqTT/b0wL<}]D~,byzIT+d"M= IBM <u'VPD#

zIT8(*|(Dn?,"8>UZ6'4^F}]#}]+4ky!DD~P,

RZ]IT9u""M= IBM <u'VPD#

}L

1. T`-==r*wL<#

2. !q\m > U/wL<}]#

3. Z“4(}]|TCZJOoO”0ZP,dk|{Fr_#t1!{F# |{F+

CZ4(SD~P,a+y!}]n4kdP#

4. %w/@"!q+}]|#fZdPDD~P#

5. !q*Z}]|P|(Dn?,r_!P!q1!n?T!q(#h*DyP}

]#!P1,P)nI\Jmdk=SE"#

PX|`E",kNDZ 2283D:CZb0wL<}]D!n;#

6. %w7(T4(|#

7. (}gSJ~r9C'Vzm(iD=(+}]|"M= IBM <u'VPD#IBM

<u'VPDS\49uD}]({v|S?<),+GzIT!q9u"S\D

~"+b)D~b0=%vD~P,;s+d"M#

a{

}Ky!D}]n,Campaign 94(j6TBnD**D~:

v 10UZM1d

v m~Df>M9(E

v zDC'{

v z|(Z}]|PD!q

v *zn/{FMj6

v wL<{FMj6

© Copyright IBM Corp. 1998, 2015 227

Page 234: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

CZb0wL<}]D!n

!q\m > U/wL<}]Tb0*"MA IBM <u'VPDDwL<D~#a>

1,k8(>wbPhvD!n#

m 22. CZb0wL<}]D!n

n? |,Z]Dhv zI\hCD=Sf6

!q1!n4!r (#,TwL<xPJOoOyhDyP}]

|(yPPvDn,}KU>D~T0C'm

M*5z7G<mDZ]#

wL< wL< .ses D~# |,KPa{?,I!X|(rE}KP1}

]D~,2F*“B._”D~#

wL<U> wL< .log D~# I!XhC*<Max1dAG#g{z;P

hThC,1!5G{vU>D~#

l}wU> unica_aclsnr.log D~# I!XhC*<Max1dAG#g{z;P

hThC,1!5G{vU>D~#

t/U> AC_sess.log D~# I!XhC*<Max1dAG#g{z;P

hThC,1!5G{vU>D~#

Web {"U> AC_web.log D~# I!XhC*<Max1dAG#g{z;P

hThC,1!5G{vU>D~#

Campaign dC .config D~,dPPv Campaign 73PDd

CtTMhC,TozTwL<xPJOo

O#

*zn/T(etT customcampaignattributes.dat D~,dPv

Campaign (FtTDtT{FM5T#;|(

k10*zn/`XDu?#

%*T(etT customcellattributes.dat D~,dPv Cam-

paign %*(FtTDtT{FM5T#;|(

k10*zn/`XDu?#

L7(e |,TB?vXZL7D53mDyPP:

UA_AttributeDef.dat"UA_Folder.dat"

UA_Offer.dat"UA_OfferAttribute.dat"

UA_OfferList.dat"UA_OfferListMember.dat

" U A _ O f f e r T e m p l a t e . d a t"

U A _ O f f e r T e m p l A t t r . d a t"

UA_OfferToProduct.dat"UA_Product.dat"

UA_ProductIndex.dat

?j%*gSmq}] targetcellspreadsheet.dat D~,d|(4T

UA_TargetCells D{v?j%*gSmqD}

]#TP/P(gD>q=|(10*zn/D

}]#

T(ej(e custommacros.dat D~,dPTP/Pq=|,

4T UA_CustomMacros DTBVN:Name"

FolderID"Description"Expression"

ExpressionType"DataScrName"DataVarType

"DataVarNBytes"CreateDate"CreatedBy"

UpdateDate"UPdateBy"PolicyIS M ACLID

228 IBM Campaign C'8O V9.1.2

Page 235: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

m 22. CZb0wL<}]D!n (x)

n? |,Z]Dhv zI\hCD=Sf6

53m3d systablemapping.xml D~#|(yP53m3

d,|(}]4#

+ |(53mZ] !qK!n1,|9*TPvyP53m# !q*|(D?v53m#+|,{vm(y

PPMyPP)#

g{z;P!qNNS!n,G4C|;a|

(NN53m#

+ |(*5z7G<m !qK!n1,|9*TT>?v\Z6pD

*5z7G<Mj8*5z7G<m#

TZy!D?v/,K|+|(C\Z6pD

*5z7G<Mj8*5z7G<#

zITI!XhC*<Max1dAG#g{

z;PhThC,1!5GyPG<#

g{z;P!qS!n,G4C|;a|,N

N*5z7G<mE"#

+ |(l&z7G<m !qK!n1,|9*TT>yP\Z6pD

l&z7G<m#

TZy!D?vm,K|+|(C\Z6pD

l&z7G<#

TZy!D?vm,zITI!XhC*<M

ax1dAG#g{z;PhThC,1!5

GyPG<#

g{z;P!qm,G4C|;a|,NNl

&z7G<mE"#

+ |(C'mZ] !qK!n1,|9*TT>zIT*|!q

DC'mZ]#

S*|(DwL<P!qC'm#

g{z;P!qNNm,G4C|;a|(N

NC'mZ]#

TZz!qD?vC'm,zITI!XhC

*|(DnsP}#g{z;PhCnsP

},G4C|+|({vm#

+ |(=TT8VP! !qK!n1,|9*TT>zIT*|!q

DyP=TT8VP!#

S*|(DwL<P!q?;v=TT8VP

!D8VP!}]#

+ |(Q;zYD~ vICZ UNIX f>D!n# !qK!n1,

|9*TT>k unica_aclsnr.log `,D?<

PQ;zYD~ (*.stack) DPm#

!qz*|(Z|ZDQ;zYD~#g{z

;P!qNNS!n,G4|+;a|(NN

Q;zYD~#

=< B. b0wL<D~TxPJOoO 229

Page 236: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

230 IBM Campaign C'8O V9.1.2

Page 237: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

*5 IBM <u'V

g{zv=^((}iDD5bvDJb,G4s+>D8('V*5KIBg IBM <

u'VPD#*7#P'"I&XbvzDJb,kZBgtP.0U/E"#

g{z;Gs+>D8('V*5,kk IBM \m1*5TKb`XE"#

*U/DE"

*5 IBM <u'V0,kU/TBE":

v PXJbTJDrLhv#

v "zJb14=Dj8ms{"#

v XVCJbDj8=h#

v `XDU>D~"a0D~"dCD~M}]D~#

v XZz7M5373DE",I4“53E"”PyvqCKE"#

53E"

Bg IBM <u'V1,I\a*sza)PX5373DE"#

g{Jb;A-G<,G4IZ“XZ”3fOqCs?VK`E",C3fa)PX

y20D IBM &CLrDE"#

IT(}!qoz > XZ4CJ“XZ”3f#g{^(CJ“XZ” 3f,G4(}i

4;Z?v&CLrD20?<BD version.txt D~,ITq!NN IBM &CLr

Df>E#

IBM <u'VD*5E"

PX*5 IBM <u'VPDD=(,kN{ IBM z7<u'VPDx>:(http://

www.ibm.com/support/entry/portal/open_service_request)#

":*dk'Vks,zXk9C IBM J'G<#g{IP,KJ'Xk4S=zD

IBM M'}V#*KbPX+zDJ'k IBM M'`E`X*D|`E",kND“

'VE'x>”OD'VJ4 > Z(Dm~'V#

© Copyright IBM Corp. 1998, 2015 231

Page 238: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

232 IBM Campaign C'8O V9.1.2

Page 239: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

yw

>E"G*Z@za)Dz7M~qx`4D#

IBM I\Zd{zRrXx;a)>D5PV[Dz7"~qr&\XT#PXzyZ

xr10IqCDz7M~qDE",krz1XD IBM zmI/#NNT IBM z

7"Lrr~qD}C"GbZw>r5>;\9C IBM Dz7"Lrr~q#;*

;V8 IBM D*6z(,NN,H&\Dz7"Lrr~q,<ITzf IBM z7

"Lrr~q#+G,@@Mi$NNG IBM z7"Lrr~q,rIC'TP:p#

IBM I\Q5Pr}Zjkk>D5Z]PXDwn({#a)>D5"4ZhC'9

Cb)({DNNmI#zITCif==+mIi/Dy:

IBM Director of Licensing

IBM Corporation

North Castle Drive

Armonk, NY 10504-1785

U.S.A.

PX+VZ (DBCS) E"DmI$i/,kkzyZzRrXxD IBM *6z(?E

*5,rCif==+i/Dy:

Intellectual Property Licensing

Legal and Intellectual Property Law

IBM Japan, Ltd.

19-21, Nihonbashi-Hakozakicho, Chuo-ku

Tokyo 103-8510, Japan

>un;JC"zrNNbyDunk1X(I;;BDzRrXx:International Busi-

ness Machines Corporation“4V4”a)>vfo,;=PNNV`D(^[Gw>D9

G5,D)#$,|(+;^Z5,DPXGV("JzMJCZ3VX(C>D#

$#3)zRrXxZ3);WP;Jmb}w>r5,D#$#rK>unI\;

JCZz#

>E"PI\|,<u=f;;<7DX=r!"ms#K&DE"+(Z|D;b

)|D+`k>JODBf>P#IBM ITf1T>vfoPhvDz7M/rLrxP

DxM/r|D,x;mP(*#

>E"PTNNG IBM Web >cD}C<;G*K=cp{Ea)D, ;TNN=

=d1TG) Web >cD#$#G) Web >cPDJO;G IBM z7JOD;?

V,9CG) Web >cx4DgU+IzTPP##

IBM IT4|O*J1DNN==9CrV"zya)DNNE"x^hTzP#NN

pN#

>LrD;mI=g{*KbPXLrDE"To=gB?D:(i) JmZ@"4(DL

rMd{Lr(|(>Lr).dxPE";;,T0 (ii) JmTQ-;;DE"xP

`%9C,kkBPX7*5:

© Copyright IBM Corp. 1998, 2015 233

Page 240: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

IBM Corporation

B1WA LKG1

550 King Street

Littleton, MA 01460-1250

U.S.A.

;*qXJ1Du~Mun,|(3)iNBD;(}?D6Q,<IqCb=fD

E"#

>D5PhvDmILr0dyPICDmIJOyI IBM @] IBM M'-i"IBM

zJLrmI-irNN,H-iPDuna)#

K&|,DNNT\}]<GZ\X73PbCD#rK,Zd{Yw73PqCD

}]I\aPwTD;,#P)b?I\GZ*"6D53OxPD,rK;#$k

;cIC53OxPDb?a{`,#Kb,P)b?G(}Fcx@cD,5Ja

{I\aPnl#>D5DC'&1i$dX(73DJC}]#

f0G IBM z7DE"ISb)z7D)&L"dvf5wrd{I+*qCDJO

Pq!#IBM ;PTb)z7xPbT,2^(7OdT\D+7T"f]TrNNd

{XZG IBM z7Dyw#PXG IBM z7T\DJb&1rb)z7D)&La

v#

yPXZ IBM 44=rrbrDyw<If1d|rUX,x;mP(*,|Gvv

m>K?jMb8xQ#

T>DyP IBM [q<G IBM (iDnBc[[,If1|Dx;mP(*#-z

LD[qI\aPy;,#

>E"|,ZU#5qYwP9CD}]M(fD>}#*K!I\j{X5wb)

>},>}PI\a|(vK"+>"7FMz7D{F#yPb){V<Gi9

D,tV5znP5J5qs59CD{VMX7kK`F,?tIO#

f(mI:

>E"|(4oTN=Dy>&CLr,b)y>5w;,Yw=(OD`L=(#

g{G*4UZ`4y>LrDYw=(OD&CLr`LSZ(API)xP&CLr

D*""9C"-zrV"*?D,zITNNN=Tb)y>LrxP4F"^D

"V",x^hr IBM 6Q#b)>}"4ZyPu~Bw+fbT#rK,IBM ;

\##r5>b)LrDI?T"I,$Tr&\#y>Lr<G“4V4”a)D,

;=PNNV`D#$#TZr9Cy>Lrx}pDNNp&,IBM ;P#pN#

g{z}Tm=4q=i4>E",G4<,MJ+<}I\^(T>#

Lj

IBM"IBM UjM ibm.com G International Business Machines Corp. Z+rm`\=

xrP"aDLjr"aLj#d{z7M~q{FI\G IBM rd{+>DLj#

Web O www.ibm.com/legal/copytrade.shtml &D“f(MLj”a)K IBM LjD10

Pm#

234 IBM Campaign C'8O V9.1.2

Page 241: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

~=_TM9Cun"bBn

IBM m~z7(|(w*~qbv=8Dm~,4“a)Dm~”)I\a9C cookie r

d{<u4U/z79CivE",TcDFnUC'ei"(FknUC'D;%

rCZd{C>#cookie G Web >cI"MA/@wD}],fsI+df"ZzD

FczOw*j6zDFczDjG#Zm`ivB,b) cookie ;aU/vKE"#

g{z*9CDm~z7Jmz(} cookie r`F<uU/vKE",RG+ZBff

*z_eiv#

y]Q?pDdC,Km~z7I\9Ca0MVCT cookie,|GU/wvC'DC

'{Md{vKE"TCZa0\m"v?C'ICTrd{9CzYr&\T?

D#IT{Cb) cookie,+{C cookie ,12a}%|GytCD&\#

(} cookie M`F<uU/DvKE"I;,D\=xr`\#g{*Km~z7?p

DdC*z(w*M')a)K(} cookie Md{<uSnUC'&U/vKE"D\

&,G4z&TP0sJCZK`}]U/DNN(ID`X(Ib{,|(ZJ1

1a)(*M,bD~DNN*s#

IBM *sM'K (1) a)w7"TxD8rM'D Web >c9Cun(dP|(8r

IBM MM'KD}]U/M9C5yD4S)D4S(g~=~_),(2) f*CJ_

IBM zmM'+ cookie M8w GIF/xgEjfEZCJ_DFczO"5wK`<u

D?D,"R (3) Z(IJmD6'Z,ZM'r IBM zmM'+ cookie M8w GIF/

xgEjfEZ Web >cCJ_Dh8O.0wC Web >cCJ_D,b#

PXgN9C|( cookie ZZDwV<u5Vb)?DD|`E",kND IBM“xO

~=yw”(http://www.ibm.com/privacy/details/us/en) PD“Cookie"Web Beacon Md{

<u”?V#

yw 235

Page 242: IBM Campaign V912 - doc.unica.comdoc.unica.com/products/campaign/9_1_2/zh_cn/IBM... · ?;vwL

����

Printed in China