IBM Corporation

IDATE

November 20, 2003

Investment in the Mobile Enterprise

Scott Stainken

General Manager, Global Pervasive/Wireless e-Business

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The “Perfect Storm” Is Accelerating the Adoption of Wireless e-business

Access Technologies Network standards more

data friendly2.5G/3GPacket vs. circuit switchedAlways-on

Cost of dataMonthly flat rate (1xRTT, GPRS)

- "all you can eat" National coverage

(with roaming solutions) PWLAN as a complement to

2.5G and 3G

Enterprise IT Infrastructure Environment Pervasive content Horizontal and open standards

middleware architecture e-business on demand / utility computing

Devices Capacity (OS, storage,

display, battery life...)Moore's Law

Horizontal and open standards client architecture

Non-traditional "devices" B2MSensors, RFID tags

User friendly

Social “Wireless Generation” Working patterns Social acceptance

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Where Hype and Reality MeetHype

Reality

Business-to-Employee

Business-to-BusinessBusiness-to-Machine

Business-to-Consumer

Infotainment

Payments

Hot Spots

Smart Tags

Asset Monitoring

Field & Sales Force

Mobile Office

Service Provider

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12.43

18.74

32.92

54.90

Mobile Operators are expecting dramatic growth in the next 3 years for wireless data revenues with enterprise applications carrying the highest growth

2003 2006

EnterpriseApplications

MMS

DataSubscriptions

ConsumerContent

SMS

3X in 3 Years

Typical European Mobile Operator Wireless Data Revenue Plan

Exponential Growth Enterprise IT spending project to grow from $18B to $55B market between 2003-2005

Services represents over 60% of opportunity

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Information that follows you aroundInformation that follows you around

Click-browse-type or speakClick-browse-type or speak

Seamless roamingSeamless roaming

Automatic device provisioningAutomatic device provisioning

Connected DevicesConnected Devices

Silos of device softwareSilos of device software

DevicesDevices

InformationInformation

Click-browse-typeClick-browse-type

RoamingRoaming

Manual device provisioningManual device provisioning

The New Pervasive Reality

YesterdayYesterday TodayToday

Mobile middlewareMobile middleware

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Key Solutions

Sales Force Support

Field Force Automation

Mobile Office

Customer Relationship Management

Workforce Mobility

Asset Monitoring

Inventory and Logistics

Transportation and Traffic Management

Equipment Management

Enterprise Operations

Entertainment Services

Connectivity Services

Transaction Services

e- Commerce

Information Services

Service Delivery

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Field Force : RicohChallenge● Allow field technicians to effectively manage servicing customers using the GSM network.● Eliminate unacceptable response times and allow real-time access to maintenance records.

Solution IBM Mobile Technology Services solution including:

IBM WebSphere Transcoding Publisher IBM WebSphere Application Server Nokia 9110 phones

Business Benefits Boosts dispatcher productivity by 40% and delivered

cash payback within one year of implementation. Increases the number of customer engagements by

technicians, resulting in 10 to 15% ROI. Enhances customer satisfaction by speeding

response times.

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BUSINESS CHALLENGE: SNCF, France’s national railway, wanted to upgrade its coaches with interactive services granting access to information and entertainment channels.

SOLUTION: IBM developed a wireless e-business solution that created a business-to-passenger portal complete with host communication and interfaces with content providers via WiFi & GPRS.

BENEFITS: SNCF expects that full implementation will lead to increased customer satisfaction and market share

Multi-media Services over WiFi:SNCF Click TGV

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1.Orange device

2.GPRS

network

3.SW + Server + Services

4.Entreprise Messaging serveur

Orange & IBM in France partner to promote Orange Bureau: a complete, simple solution for SMB enterprises to access mail/PIM over GPRS phone/PDA

● Orange Bureau is an Orange Offer: One Stop Shopping

● Complete solution with device, subscription, server,

SW and installation service

● Joint GTM: Roadshows, Tele-marketing, Channels

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Sales Force Automation – Pfizer OyBusiness Problem - Replace current SFA tool with a solution to make sales call management and reporting more effective, speeding up and smoothing out the appointment booking process with the ability to automatically update employee diaries and report on call feedback.

Solution – An SFA solution used for territory planning, targeting and segmentation, detailed analysis and administrative tasks. The second device was implemented, PDA and cellular phone combined into one device with the Nokia 9210 Communicator. The device runs an SFA application allows employees to do activity planning and reporting.

Benefits – Allowed for:More CallsBetter CallsIncreased MotivationLower Costs

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Nextel-IBM Alliance Mission: To jointly develop, market and deploy state-of-the-art wireless solutions.

● IBM and Nextel have aligned to provide a range of integrated information technology resources and wireless business solutions.

● The partnership combines IBM’s systems and solution integration capabilities with Nextel’s cutting-edge wireless communications capabilities.

● Together, we deliver complex, market-driven, end-to-end solutions to meet and exceed the complex wireless voice and data needs of large enterprise and government customers.

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Investment in the Mobile Enterprise

Enterprise Investment continues to grow in Wireless and Mobility Solutions

Explosion of access and devices will create large opportunities for Service Providers and Systems Integrators

Open Industry Standards are the key to accelerate growth

IBM Corporation

Thank You