7/31/2019 IBM Satish Kumar

1/26

Presented by: Satish Kumar

7/31/2019 IBM Satish Kumar

2/26

Atlas Cycles started its odyssey way back in 1951 and today it is one of the largest

manufacturer of bicycles in the world.

Atlas bicycles are ridden over 50 countries around the globe. Now, Atlas Cycles

(Sonepat) has also bagged ISO 9001: 2000 certificate by implementing the latest

International Quality Management System.

Janaki Das Kapoor(Founder)Jayadev Kapoor

7/31/2019 IBM Satish Kumar

3/26

KIDS

Roadster

MTB

7/31/2019 IBM Satish Kumar

4/26

The four Munjal brothers, hailing from a small town calledKamalia, now in Pakistan, are the men who are behind the mission.Brotherhood apart, what knit the men together was the wealth ofwill, integrity, ambition & determination.

In the year 1944, they decided to start a business of bicycle spareparts in Amritsar. Its is modest beginning and the next 3 years sawthe business grow rapidly. But the dark clouds of partition eclipsedtheir plans of the future. With renewed vigour and optimism, theoperational base was shifted to Ludhiana.

By 1956, the brothers had began manufacturing key components ofbicycles and as a logical way forward, began to assemble the entirecycle at their manufacturing plant in Ludhiana. In the early days,the plant had a capacity for 25 cycles per day

7/31/2019 IBM Satish Kumar

5/26

The Hero Group is continuously striving forsynergy between technology, systems andhuman resources to provide products and

services that meet the quality, performance,and price aspirations of the customers. Whiledoing so, we maintain the highest standards ofethics and societal responsibilities, constantly

innovate products and processes, and developteams that keep the momentum going to takethe group to excellence in everything we do."

7/31/2019 IBM Satish Kumar

6/26

Its our mission to strive for synergy betweentechnology, systems and human resources, toproduce products and services that meet the

quality, performance and price aspirations ofour customers. While doing so, we maintainthe highest standards of ethics and societalresponsibilities. "

7/31/2019 IBM Satish Kumar

7/26

http://www.herocycles.com/kidz.phphttp://www.herocycles.com/girlz.phphttp://www.herocycles.com/boyz.phphttp://www.herocycles.com/powerzone.php

7/31/2019 IBM Satish Kumar

8/26

Incorporated in 1951, Avon Cycles Limitedis AVON Groups flagship company.

The Head Office and manufacturing plant are conveniently located on the G.T.

Road at Ludhiana, a buzzing industrial city some 300 kilometres north of New

Delhi. The city is well connected with other major cities and ports by Rail, Road

and Air.

It is a family business promoted by the house of Pahwas. Mr. OnkarSingh Pahwa of the second generation leads the team as Chairman andManaging Director; sons Rishi Pahwa and Mandeep Pahwa assist asDirectors.

7/31/2019 IBM Satish Kumar

9/26

7/31/2019 IBM Satish Kumar

10/26

7/31/2019 IBM Satish Kumar

11/26

The brand Hercules Cycle and Motor CompanyLimited was founded on 9 September, 1910 inAston, England. The first Hercules bicycle in India

rolled out in 1951. The name Hercules is association with qualities like

durability and robustness.

Hercules one of the nation's leading brands inIndia. Today, Hercules offers consumers a range ofproducts, from standard and mountain terrainbikes to electric and performance cycles.

http://www.bsahercules.com/images/Hercules/Hercules2.jpg

7/31/2019 IBM Satish Kumar

12/26

http://www.bsahercules.com/products_display.asp?pid=14http://www.bsahercules.com/products_display.asp?pid=14http://www.bsahercules.com/products_display.asp?pid=17http://www.bsahercules.com/products_display.asp?pid=17

7/31/2019 IBM Satish Kumar

13/26

Hercules Roadeo is the faster, cooler andwilder ride to reach your dreams. Whetherit is the peak of adventure or a slope ofthrill, this incarnation of Hercules will turnheads and steal hearts.

Aimed at nios y teenagers who hacenalarde de sus skills, it is ideal for the bold,fearless and trend-setters. The Roadeorange boasts stylish steel and alloydesigner frames with suspensin total

y internationally acclaimed Shimano gears.Its premium components offers enhancedmanoeuvrability and responsiveness quees perfecto para a ride al lado salvaje.

http://www.bsahercules.com/products_display.asp?pid=14http://www.bsahercules.com/products_display.asp?pid=14

7/31/2019 IBM Satish Kumar

14/26

An exclusive range for urban adults,Ryders appeal to fitness freaks and tochase the sheer joy of cycling. Its value-added features focus on performance atravel of simplicity. The Ryders range tiene

a subtle and sophisticated frame designwith components that are unajustedperfect for the leisure rider.

http://www.bsahercules.com/products_display.asp?pid=12http://www.bsahercules.com/products_display.asp?pid=12

7/31/2019 IBM Satish Kumar

15/26

As a pioneer, Hercules ha presentado

CMX, a pedal assist ride with a stylish

design and battery operated motor.

http://www.bsahercules.com/products_display.asp?pid=16http://www.bsahercules.com/products_display.asp?pid=16

7/31/2019 IBM Satish Kumar

16/26

Hercules Cycle and Motor Company started in 1910 and used to manufacture 25

cycles a week in England

In 1949, the tie up with TI UK first manufacturing collaboration agreement signed

in india post independence

The first factory for Hercules was built in a little over a year with the first cycle

being launched in 1951

Till 1954, Hercules was called HerculesIndia by when TI India had reaffirmed itsquality

Within 5 years of production, Hercules had indigenized almost 100% of components

7/31/2019 IBM Satish Kumar

17/26

IT was launched in 1964

With BSA SLR in 1975, the brandlaunched India its first sports light roadster

designed to improve the comfort of a ride. Keeping with its brand values of freedom, style

and comfort for all BSA had a wide range ofproducts sub brands.

7/31/2019 IBM Satish Kumar

18/26

http://www.bsahercules.com/products_display.asp?pid=15

7/31/2019 IBM Satish Kumar

19/26

In addition, BSA has popular products likeBSA Supreme and BSA Deluxe in thestylish range of Roaders and Jr. Roadstersthat is all about the pure pleasure of ridingand ease of movement. BSA

Mach has racing an exciting experienceand with the 2012 range it has a new stylestatement.

http://www.bsahercules.com/products_display.asp?pid=17

7/31/2019 IBM Satish Kumar

20/26

2012

7/31/2019 IBM Satish Kumar

21/26

2012 : 200th BSA Hercules Exclusive Store opened

2012 :200th Hercules BSA Cycle Store opened and received ET Retail Award for

excellence in Rural Retailing

2011 : BSA & Hercules are selected as Superbrands

2011 : Launched Indias first carbon frame bike with the new brand, Montra

7/31/2019 IBM Satish Kumar

22/26

2010-11 : Crossed revenues of Rs.1000 crores and volumes of 4million for the firsttime.

2009 :TI retail consolidates further to 425 outlets across the country in a variety offormats

2008 :BSA Motors was launched, unveiling the largest range of electric scooters enel pas. With over 70 dealers, the company becomes the No.1 in South India

in tan slo unos meses.

2008 :While consolidating the comercio al por menor, TI introduces HerculesExpress, BSA Workouts and Track & Trail. The retail footprint increases to200 Hercules BSA Zone and 44 BSA GO outlets.

7/31/2019 IBM Satish Kumar

23/26

7/31/2019 IBM Satish Kumar

24/26

http://www.bsahercules.com/images/QC-FI.jpghttp://www.bsahercules.com/images/QC-FI.jpg

7/31/2019 IBM Satish Kumar

25/26

Certificate of Appreciation

The Economic TimesET Retail Awards 2011

http://www.bsahercules.com/images/economic-time-award.jpg

7/31/2019 IBM Satish Kumar

26/26