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© 2016 Sprinklr, Inc. All rights reserved. www.sprinklr.com [email protected]
The ProblemEnterprises need technology to help them transcend business silos. They need to communicate across different functions, teams, channels, and geographies. If they fail, they cannot serve the needs of their modern, hyperconnected customers in the channels they choose.
Transcending business silos is easier said than done. Most of the back-end technologies we’ve been accus-tomed to were not created with digital in mind. Converse-ly, new customer-facing digital technologies (like social and mobile) don’t always account for traditional systems and processes. The two worlds tend to be at odds with one another.
The SolutionCombine the old world of traditional back-office data with the front-office data from social and mobile—thus building onto the valuable information you’ve been collecting through the years.
The IBM and Sprinklr global strategic alliance was forged with this unity in mind. IBM’s powerful commerce and machine-based learning technologies (like data insights and analysis software) will join forces with Sprinklr’s enterprise social technology. Designed to combine the power of IBM’s Marketing Cloud with Sprinklr’s Experience Cloud™, brands will have a strategic new solution for delivering personalized customer experiences at scale through audiences and paid social.
Through this alliance, Sprinklr will enable IBM users to enhance and better understand customer experiences on social by leveraging sophisticated audience segmentation in order to reach the right people at the right time with the right content.
Why IBM + SprinklrCREATE EXPERIENCES TO BUILD, GROW, AND NURTURE RELATIONSHIPS BEYOND EMAIL.
• Aggregate your existing customer data with social data into one unified profile.
• Provide consistent, personalized experiences to your customers at the right time, through the right channel.
• Optimize future campaigns with comprehensive re-porting and analytic insights, easily replicate success.
TURN INSIGHTS INTO ACTION TO ENGAGE AND EXPAND YOUR AUDIENCES.
• Re-engage your inactive subscribers on social to increase your campaign’s success.
• Create lookalike audiences for your most active and engaged subscribers, increase traffic and drive more conversions.
• Turn more unknown customers and advocates into known accounts with social advertising across Facebook, Instagram, and Twitter.
IBM & SprinklrCREATE AND SEND THE MOST RELEVANT EXPERIENCE, TO THE MOST RELEVANT CUSTOMERS, IN THEIR MOST RELEVANT CHANNEL AT THE RIGHT TIME.
© 2016 Sprinklr, Inc. All rights reserved. www.sprinklr.com [email protected]
How We Do ItWith Sprinklr + IBM, brands will be able to add a social data layer on top of all their existing customer data—providing them with a more holistic view of their customers. The combination of social and traditional digital marketing data will help brands execute more end-to-end outreach campaigns, and personalize the digital customer journey.
© 2016 Sprinklr, Inc. All rights reserved.
CONTACT www.sprinklr.com [email protected]
Sprinklr + IBM’s Marketing Cloud
• Use social data to drive commerce and simultaneously improve customer experiences.
• Unite your front office to your back office to eliminate the silos that can restrict your brand’s growth in the digital age.
• Personalize your customer’s journey with a better understanding of their preferences and the type 65of interactions they want to have.
• Establish deeper and more authentic relationships, increasing your chances at success in this never off, hyper connected, consumer driven, digital landscape.
