ICEHOTEL Magazine 2011-2012

M a g a z i n e 2 0 1 1 / 2 0 1 2

Art & Design transforms nature

Torne river is our mother

The heritage of the Sámi culture

ICEBAR by ICEHOTEL around the globe

Love blossomsbelow zero

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There is only one reason to visit – your own. Find it at www.swedishlapland.com.

Do you long for somewhere that offers new experiences and in-sights? A place where you can let your thoughts wander and dis-cover new horizons? If so, Swedish Lapland is an ideal destination. Tremendous con-trasts await you: mountains and archipelagos, light and darkness, warmth and the cold. But also small details; so tiny that you’ve never even considered them: the deafening sound of snow falling slowly to the ground. The sun glowing like fire in the middle of the night. Here you have the time that you normally lack to discover how magnificent such small details can be. Swedish Lapland is close by, yet extremely far away. Welcome to our county.

The adventures of Swedish Lapland.®

www.kirunalapland.se

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There is only one reason to visit – your own. Find it at www.swedishlapland.com.

Do you long for somewhere that offers new experiences and in-sights? A place where you can let your thoughts wander and dis-cover new horizons? If so, Swedish Lapland is an ideal destination. Tremendous con-trasts await you: mountains and archipelagos, light and darkness, warmth and the cold. But also small details; so tiny that you’ve never even considered them: the deafening sound of snow falling slowly to the ground. The sun glowing like fire in the middle of the night. Here you have the time that you normally lack to discover how magnificent such small details can be. Swedish Lapland is close by, yet extremely far away. Welcome to our county.

The adventures of Swedish Lapland.®

www.kirunalapland.se

Location: Sylarna, Jämtland, Sweden.

Still freezing? Why? Stay warm with a base layer of fi ne Merino wool in a terry knit.

The terry loops trap air between the skin and the clothing to create a warm insulating layer.

Wool also has a natural ability to carry away moisture and perspiration.

Woolpower is manufactured in Östersund in northern Sweden and the thermal garments are used

for work, sports and leisure, and by people who would simply rather not be freezing cold. Using the

material Ullfrotté Original, Woolpower has been manufactured since 1972.Learn more about dressing in layers!www.woolpower.se Thermal garments in terry knitted Merino wool

An effi cient way of dressing in a cold climate is to use

layers. This provides a versatile and fl exible system that

not only protects against cold, wind and wetness,

but is also easy to ventilate or modify if you get too hot.

Layer 1

A heat-insulating and moisture transporting base layer next

to the skin. It is imperative to wick moisture away from the

skin, since water conducts heat 25 times more effi ciently

than air. A base layer in synthetic fi bers or wool is superior

to cotton, which absorbs moisture and dries poorly.

Layer 2

A mid-layer that adds extra insulation, and thus retains

body heat. The purpose of the second layer is to create an

insulating layer of air. In cold weather or if the

activity level is low, a thicker layer is needed. The more

air in the clothes, the better the insulation.

Dress right. Dress in layers.

McB

ride / Fotograf Jørgen R

eimer

Woolpower Ice Hotel.indd 2-3 11-04-29 15.51.18

Location: Sylarna, Jämtland, Sweden.

Still freezing? Why? Stay warm with a base layer of fi ne Merino wool in a terry knit.

The terry loops trap air between the skin and the clothing to create a warm insulating layer.

Wool also has a natural ability to carry away moisture and perspiration.

Woolpower is manufactured in Östersund in northern Sweden and the thermal garments are used

for work, sports and leisure, and by people who would simply rather not be freezing cold. Using the

material Ullfrotté Original, Woolpower has been manufactured since 1972.Learn more about dressing in layers!www.woolpower.se Thermal garments in terry knitted Merino wool

An effi cient way of dressing in a cold climate is to use

layers. This provides a versatile and fl exible system that

not only protects against cold, wind and wetness,

but is also easy to ventilate or modify if you get too hot.

Layer 1

A heat-insulating and moisture transporting base layer next

to the skin. It is imperative to wick moisture away from the

skin, since water conducts heat 25 times more effi ciently

than air. A base layer in synthetic fi bers or wool is superior

to cotton, which absorbs moisture and dries poorly.

Layer 2

A mid-layer that adds extra insulation, and thus retains

body heat. The purpose of the second layer is to create an

insulating layer of air. In cold weather or if the

activity level is low, a thicker layer is needed. The more

air in the clothes, the better the insulation.

Dress right. Dress in layers.

McB

ride / Fotograf Jørgen R

eimer

Woolpower Ice Hotel.indd 2-3 11-04-29 15.51.18

Hello

6 | ICEHOTEL MagazInE 2011 / 2012

m o r e t h a n wo r d s . . .

Publisher and responsible under Swedish publishing law. Yngve Bergqvist

Editors ella jonsson | Camilla Bondareva

Creative Director annika fredriksson

Art Director magdalena sjödin

Photographers anders alm

markus alatalo | fredrik lewander

hans-olof utsi | Paulina holmgren | anna öhlund

PhotoBigBen.Com.

Frontcover ICEHOTEL MaIn HaLL 2010. Photo: Hans-OLOf UTsI.

Printed by Color Print aB 2011.

This magazine cannot be responsible for unsolicited material.© Reserved to ICEHOTEL

TRYCKSAK 341 147

Sweet dreams surrounded by art and designWe are in a privileged situation here at ICE-HOTEL in Jukkasjärvi. Living so close to na-ture, even living off nature, with an abundance of pure freshwater from the Torne River, we are able to tap this inexhaustible source daily. I feel a sense of pride and gratitude to be able to witness and take part in the river’s ecocycle. In the spring, it is humbling when ICEHOTEL melts and we return our ”building material” to the Torne River. A focus on environment and sustainability comes naturally when one works, as we do, so close to the delicate nature of Swe-dish Lapland. In 2008 ICEHOTEL set the goal to not only become climate-neutral by 2015, but also to deliver an energy surplus. We refer

to this as the CO2-neutral project. During the year, we have left no stone unturned in this ef-fort, and the commitment in our organization has been fantastic. Everyone wants to help out. We have gone through everything from hea-ting and lighting at ICEHOTEL to logistics and transportation. Now, we are much closer to ac-hieving our goal several years ahead of target. We won’t let up, but will continue to innovate and inspire others to take the same step.We wish to share the knowledge and expe-rience we have gained from the power of the pure water and the wild, untamed Torne River, far north of the Arctic Circle. It is therefore incredibly exciting to be able to tell you about how the ICEHOTEL family is growing throug-hout the world. The most recent addition is the sixth ICEBAR by ICEHOTEL, in Istanbul, which opened in September 2011. And more bars are in the making in some of the world’s hottest major cities. Did you know that the pure freshwater is even purer in ice form? The freezing process pushes out certain minerals, salts and impurities. Therefore, serving drinks ”in the rocks”, instead of ”on the rocks”, seems only natural. Innovation and development ba-sed on snow and ice characterize our opera-tions. Several projects are under way; among other things, we are upgrading our prefabrica-tion to be able to extend the season and open ICEHOTEL even earlier. We are also following current research in snow and ice with great interest. One example, at Luleå University of Technology, is a project of which the aim is to extract cold from snow and ice. It is a matter of using the energy, concentrating it, and making cold even colder. We think this is very exciting.Follow ICEHOTEL on our website and learn how we live hand-in-hand with nature, 200 km north of the Arctic Circle in Swedish Lapland, and of our travels with the Torne River throug-hout the world. Please feel free to share your own stories and pictures of your encounter with our region and the ICEHOTEL family in Jukkasjärvi and elsewhere in the world.

Yngve BergqvistFounder of ICEHOTEL

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W W W.HAGLOF S.SE

H A G L Ö F S L O G O T Y P E

BASIC LOGOTYPE. TO BE USED AS NEGATIVE WHITE ON A BLACK OR DARK BACKGROUND

PLEASE CONTACT HAGLÖFS IF YOU REQUIRE ASSISTANCE OR ADVICE WITH THE APPLICATION OF THE LOGOTYPE

TEL +46 226 670 00, FAX +46 226 571 59

OUTSTANDING OUTDOOR EQUIPMENT

PICK UP YOUR SLEEPING BAG AT THE RECEPTION

At the ICEHOTEL you will be sleeping in negative temperatures and to make sure it will be comfortable, they will provide you

with a warm sleeping bag from Haglöfs.

Icehotell FW11.indd 1 2011-10-20 13.20

Current

ICEHOTEL MagazInE 2011 / 2012 | 9

In addItIon, she and colleague doreen van Ijssel-dijk have designed staff clothing worn by personnel at ICehoteL in Jukkasjärvi and icebars throughout the world. ”Ice and snow are big part of my life. I love the material; it’s clean, fresh and easily worked. and it al-ways presents new challenges. the whole setting around ICehoteL in Jukkasjärvi is like a fairytale landscape. each year, a group of creative individuals meets here to tell a new story with the help of ice and snow. It’s a special vibe, we get to know one another in a unique way and become a closely- knit group. We support one another,” explains Marjolein Vonk.Marjolein is bubbling with energy when we meet her in the staff cafeteria at ICehoteL. she speaks quickly, gesticulating energetically while greeting artist friends.

Construction of the luxury suite has reached a critical stage and we must hurry to complete our interview. In three days, it will be time for the official opening and much remains to be done. But that’s not what we’re here to discuss. We’d like to learn more about the clothes Marjolein has designed for ICehoteL.”It started many years ago with a design for a cape for an ice gallery in stockholm. as is so often the case, one thing led to another. now our capes are keeping guests warm in icebars throughout the world. there’s something special about a setting in which all the guests are dressed alike. the hierarchies and social codes associated with clothing are erased, everyone is on the same level and can relax and take in new experiences,” says Marjolein.she continues: ”We have been inspired by the surroun-dings, the climate and the culture at ICehoteL and in swedish Lapland. We wanted to give the garments a clean, simple silhouette while at the same time telling the story about the place. the snowflake fascinates and is a decorative element, as are the reindeer, mosquitoes and the sharp tools used by the ice artists to cut the crystal-clear ice.”

Art Suite Deluxe at ICEHOTEL 2010/11 by Marjolein Vonk and Marnius Vroom.

Design with a touch of arctic

Functional design with urban look.

The duo has also designed the clothing that help to keep staff warm and comfortable in a work environment that is a constant –5°C.

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At home in the Netherlands, Marjolein Vonk works as an interior decorator and stylist. Each winter since 2001, she has returned to ICEHOTEL. With 4 suites and 4 ice churches to her credit, Marjolein is a veteran of ice and snow sculpting. For the 2010/2011 season, Marjolein and her colleague Marinus Vroom were chosen, for the first time, to create an Art Suite Deluxe.

Snowflake outfit for the smallest.

Clothes and accessories by Marjolein Vonk and Doreen van Ijsseldijk is available in the ICEHOTEL Shop.

Welcome to Spaceport SWeden

As Europé´s first operating

spaceport, we now move forward

towards offering commercial human

spaceflights with the vision to

become a world leading spaceport.

Located in Kiruna, Europé´s premier

space city since 1957, Spaceport

Sweden offers unique world class

experiences through the northern

lights and under the midnight sun,

supplying launch infrastructure, R&D

facilities and high-tec expertise to

commercial space operators.

”Space tourism is no longer a

dream but a new industry being

developed here and now. At

Spaceport Sweden our mission

is to provide space related

experiences for all; on the ground,

in the air and in time to space and

we are very excited to now launch

our first product. The Northern

Light Flights offers our customers

an exclusive experience to get

closer to and view this natural

space phenomenon of the

northern lights from a front row

seat”, says Karin Nilsdotter, CEO

at Spaceport Sweden.”

www.spaceportsweden.com

Current


Fly at eye-level with the Northern LightsSpaceport Sweden haS laun-ched a Northern Lights flight that will take you above the clouds. This exclu-sive new flying experience begins at ICEHOTEL with a presentation of the Northern Lights and transfer to the airport. There, a plane seating nine passengers and with a window at each seat is waiting to carry you skyward to a front-row view of the spectacle. Nowhere else will you have a better chance of witnessing this magnificent pheno-menon.

The Northern Lights are a thing of wonder and mystery; they ap-pear unannounced and according to no established pattern. Their colours are blue, white, pink and, most often, green. They also assume many guises ranging from pulsating waves to flo-wing curtains or ephemeral veils of light. If it is cloudy, at ground level, you are not likely to see anything, even if an incredible light show is taking pla-ce above the clouds.

The many different climate zones in the Kiruna region, together with good weather conditions, increase

the chances of seeing the Northern Lights. The solar activity which causes the phenomenon peaks every eleventh year. At these times, the Northern Lights tend to appear more frequently, and solar activity also increases during the years following the peak year. So-

lar activity peaks this winter, so an impressive show can

be expected this season and during the next two winters.

In addition to the Northern Lights flights, at ICEHOTEL

you can experience the Northern Lights in

a variety of ways – from a snowmobile or on horseback

in the wildest of woodlands, during a guided tour at Esrange Space Centre followed by a three-course dinner in a wilderness camp, or on a guided tour by bus to Abisko National Park (which, statistically, has the clearest skies in all of the auroral oval).

We can’t guarantee you’ll see the Northern Lights, but we will give you the best possible conditions. Accor-ding to the Swedish Institute of Space Physics, on average, the Northern Lights are visible in Stockholm one night in twenty and in Kiruna nearly every evening.

the Kiruna region is in the so-called auroral oval, the area within which conditions are among the best for observing the northern Lights. If you visit us this winter, you can get an even closer look at the magical, mystical aurora Borealis.

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FACTS

The premiere flight takes off on 15 January 2012.

Three more flights are scheduled for 5, 12 and 19 February 2012.

The flight takes about one hour.

For more information and booking, contact: [email protected] and www.icehotel.com

Beneath the snow and ice a different Sweden

slumbers – one that also bids you a warm welcome.

Find out more on www.visitsweden.com

vinter. Photo: Ola Ericson/stockholm

sfoto.se

Current


The dishes creaTed by alexander for the event were: fresh char with dill butter, asparagus and langoustines, and king crab mousseline with mussels and lingonberry vinaigrette. “i chose products that i enjoy and that are specifically from swedish Lapland. char is the world’s best fish and is very easy to prepare. We had fantastic feedback from the guests, and during the first few days we sold ten times as many plates as we had expected,” says alexander.in just two years, alexander, who is half swedish (his mother is from sweden and his father is swiss), has advanced from cook to head chef at icehOTeL restaurant in Jukkasjärvi. For alexander, the biggest difference between swedish and British food is that the latter falls into the world food category, while swedish food is peculiar to our part of the world.“This is exactly what people are looking for today – fresh food that cannot be found at home. From harrods, i particularly recall an american couple who raved about the dishes we ser-ved,” continues alexander.Both swedish food and the French cuisine that alexander re-members from his youth are home-made from start to finish. That inspires him professionally. alexander makes a point of always preparing food with fresh ingredients, as did his mother and both of his grandmothers. “i think people are tired of strange textures and newfangled items that will be off the menu in five years. There is a diffe-rent awareness about food today,” explains alexander.it is an approach that makes more work for the chefs at icehO-TeL but is applauded by guests, who often say that the food on their plates looks as if it were picked straight from the garden.harrods, which welcomes 50,000 shoppers daily, has been a great marketing channel for sweden. The swedish products have flown off the shelves and during the first days of the event, travel arranger discover the World, which has direct flights from heathrow to Kiruna, received numerous inquires.

ICEHOTEL CHEf InspIrEs foodies aT HarrOdsFor ten days in late-September and early-October, Ice-hOtel head chef Alexander Meier brought culinary inspiration to the Sea Grill’s chefs at harrods. the event turned out to be quite a show and the chefs had great fun in the kitchen. Until christmas, Swedish delicacies such as Kalixlöjrom, cheeses and salmon will be on offer at har-rods. Alexander Meier’s guest appearance at the famous department store kicked off the autumn campaign for Swedish food, which was arranged by the Swedish trade council and Visit Sweden.

”I chose products that I enjoy and that are specifically from Swedish Lapland. Char is the world’s best fish and is very easy to prepare. We had fantastic feedback from the guests, and during the first few days we sold ten times as many plates as we had expected”alexander Meier, icehOTeL head chef

Photo by Malin N

yberg/VisitSweden

Photo by Markus Alatalo

Cape East, HaparandaTel +46 (0)922 800 [email protected]

For booking www.capeeast.se

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Welcome to Cape East - the easternmost point on the Swedish mainland

Cape East is a full-service spa. We have the world´s largest sauna with real falling snow; a waterfall shower and a hole in the ice; warm and cold pools; floating and a wide range of spa treatments. The sauna resembles a Mayan temple with ten rising benches and room for 150 persons. The maxi-mum temperature is close to 100°C.

Cape East also has 145 hotel rooms and a first rate restaurant. Our chefs strive to use thevery finest food products from the region fusing them with ingredients from the world’s greatkitchens. The result is exciting menus and extraordinary taste experiences.

Situated by the Torne River, at Cape East you can experience the artless charm of untouched nature, the Nordic scenery and the midnight sun. In the area you can try out various activities from snowmobile riding to rafting - or how about a visit to an icebreaker.

A warm welcome!

Current


Atribute to love

On 1 September 2010, SAS and Visit Sweden,

together with part-ners including Stock-

holm Visitors Board, Hotel Skeppsholmen and ICEHOTEL, laun-

ched a social-media campaign in the USA.

The campaign was part of SAS’s search for the world’s first

same-sex couple who would be willing to marry in the air en

route from Stockholm to New York.

The wedding reception was held on dec 6th for the newly weds from Europe and a “rehearsal-cocktail” for Thomas and Brett at Ramscale Studios in West Village, NYC. The guests were feasting on Swedish themed nibbles. Ice sculptures were made by Okamoto Studio.

The luCky uS winnerS were Thomas landreth and Brett kessler from north Carolina. They were blessed with a fabulous honeymoon at iCehOTel in Jukkasjärvi, a delightful and intimate tribute to their love for each other.

The first homosexual couple to wed in the air were Alexandar Jijatovic and Shantu Bhattacherjee from Berlin, who were carried aloft by an impressive 81,640 votes. The ceremony took place aboard flight Sk903, on 6 December 2010, at an alti-tude of 7,000 metres above Borlänge, Sweden. Only minutes later, ewa Tomas-zewicz and rawinska became the first lesbian couple to tie the knot in the sky.

reaching 150 million people worldwide, love is in the Air was one of the big-gest social-media campaigns of 2010. And as a proactive news item, for SAS, it drew the most media coverage ever. The love site received more than 550,000 unique visitors and 350,000 people voted for the 300 homosexual couples competing. Media such as Time, MSnBC and huffington Post were quick to snap up the news item.

The campaign won several awards; among others, innovator of the year (from iGlTA, the international Gay and lesbian Travel Association), Online Campaign of the year (in Flightglobal’s prestigious webbies Awards) and Pr of the year Award (from the Swedish Pr Association).

Airlines have been arranging in-flight weddings for decades, but with love is in the Air, SAS became the first carrier to offer the service to homosexual couples.

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Everything starts with Torne River


EACH WINTER, ICEHOTEL borrows several hundred tons of ice from the Torne River. As soon as the ice freezes up, the section of the river to be harvested is marked. All winter the ice field is kept free of snow, so that the ice can grow.

“Ice that grows in height is of no interest to us. We want it to grow downwards. That’s how we get the crystal-clear ice that has become the signature of ICEHOTEL,” says Alf Kero, who manages Ice Pro-duction. The slow, natural freeze-in gives the Torne River ice unique properties that cannot be created artificially, for example, with com-mon tap water. Ice from the Torne River is perfectly crystal-clear and completely free from bubbles and cracks. And, thanks to its pristine natural source, 200 km north of the Arctic Circle, it is also free of pollutants. This results in high-quality ice that is ideal for sculpting and building. Since it is natural and contains no additives, it makes superb ice for drinks.

Everything starts with Torne River

It’s fall, and the temperature is dropping, summer’s warmth rises in vapour from the river. Now the water and the cold begin a game of cat and mouse. The river seems to flow more slowly each day. In late-October, the current gives in to the cold, allowing it to seize the waves and stop them in their tracks. An overwhelming sense of peace falls as the freezing begins. At last, it is time for the river to rest.

“Ice that grows in height is of no

interest to us. We want it to grow

downwards. That’s how we get the

crystal-clear ice that has become the

signature of ICEHOTEL,” says Alf

Kero, who manages Ice Production.

Our heating makes the world

cooler

Even ICEHOTEL needs heating. For offices, restaurants, kitchens,

laundries, cottages…

But few other businesses in the world are in greater need of a cold

environment. So it’s only natural that ICEHOTEL has chosen to use

NIBE ground source heat pumps for all heating needs for more

than 10 years now.

Our heat pumps find heat even in the deep frozen lands of

Jukkasjärvi and at the bottom of the Torne River. Not by magic, but

by using a technology that is dominating new heating installations

in Sweden today. Ground source heat pumps give us all a source of

renewable energy that is available anywhere. To anyone.

The heat pumps make the hotel warm and the ground cold. Just as

the people at ICEHOTEL want it.

By using NIBE heat pumps ICEHOTEL has so far saved about

hundreds of thousands of Euro and hundreds of tons of CO2.

That’s a big contribution to keeping the world cooler.

An important task when your business is made up of ice.

Read more about the cooler way to heat at www.nibe.eu

NIBE Energy SystemsBox 14, 285 21 Markaryd, Sweden Phone +46 433 - 73 000 www.nibe.eu


Winter harvest“We harvest ice from mid-March until mid-April. By then, the ice is about 80 centimet-res thick. We use machines and custom-made tools that have been specially designed for our specific requirements. Each year, we learn something new and refine the techno-logy successively. The operations at ICEHO-TEL are constantly developing,” explains Alf. The ice field is divided into a grid pattern that marks the size of the ice blocks. Then, the difficult task of sawing out and lifting the heavy blocks from the river begins. Beneath the ice, the wild river rushes. The tractors must not be too heavy and the drivers have to know exactly what they are doing, so the machines don’t end up in the frigid water. Each ice block weighs two tonnes. The top surface layer is sawn off. The ice is then sor-ted in two classes: crystal-clear, for example, for ice glasses and dishes, and ice that is vei-led, which is used for sculpting. The ice is then stored at about -5°C until the coming autumn and will be used in next season’s ver-sion of ICEHOTEL. A visit to the ice factory and the waiting river, which seems to pause briefly before being transformed into art and architecture, is a remarkable experience.

Fine Torne River Water ICEHOTEL borrows only a marginal amount of water in frozen form each year from the mighty Torne River. Watch the flowing river for a minute, right where it passes Jukkas-järvi, and the equivalent of the annual ‘wa-ter loan’ for ICEHOTEL passes before your eyes. Most of it is returned to the eco-cycle when spring arrives and ICEHOTEL melts silently back into the river again.

“The drawings and ideas for the next year’s ICEHOTEL are usually ready by January. Ice Production works in close consultation with the architects and artists. At harvest time, the artists are curious about the quality of the ice. We can see that the ice has different properties, depending on temperature and precipitation. It definitely varies from year to year. Long periods with temperatures be-low minus twenty degrees are favourable for the raw material,” says Alf. From the shore, close by the magnificent ICEHOTEL, visitors from all corners of the world watch in ama-zement as the ice is harvested. Perhaps only then do they fathom the magnitude of this incredible project. To first harvest and store huge quantities of ice, and then build a hotel filled with fabulous art and design the follo-

Crystal clear ice is harvested from the Torne River in March each year.

Each ice bloch weighs two tonnes. Lifting them out of the water with tractors is a precision work that requires great skill.

CLEAN ENERGYwww.kallmarkt.se

Climate change is a burning issue.Can you keep your cool?

Earth’s ice is melting fast, much faster than we ever thought. No one wants to believe it’s too late to turn things around, but it’s high time we all did what we can to drastically reduce greenhouse gas emissions.

Källmärkt electricity is generated from 100 percent renewable sources such as water, wind and biofuel. Greenpeace named us Sweden’s most environmentally friendly power company in 2008, 2009 and 2010.

Visit www.kallmarkt.se to sign a contract or call +46 (0)26 178 503.

Sign a contract and you will also receive our book about saving electricity (worth SEK 139) to help you further reduce your energy costs.


wing winter is indeed a marvel. It’s surreal, to say the least. And, most amazingly, this is no one-off project. It is a vital and creative enterprise, with a new hotel each winter for two decades now, and always with a new theme, new art and new design. ICEHOTEL presence is now world-wide, thanks to ice-bars that offer a cold and fleeting pure taste of Lapland.

One might say that this makes the Tor-ne River the world’s longest. As the ri-ver slowly freezes, the building start ap-

proaches. In mid-November, specially selected international artists and designers arrive. They will decorate this year’s version of ICEHOTEL. For some, this is the first time they will work in snow and ice. Others have been with the project since the early-1990s. This blend of neophytes and veterans keeps the art form fresh and vital. The ambi-tion level is high and the creativity is almost palpable. Finally, the river will show what it has to offer. Finally, the ice will be transfor-med into art.

It requires both construction workers and artists to create theICEHOTEL. The original.

iggesund.com


Back to the source”The building process is intensive and ex-citing. The ice and snow we use are natural raw materials that are completely subjected to the whims of weather and temperature. When ICEHOTEL opens in early-Decem-ber, construction is still in progress. In re-cent years, we’ve had more and more re-quests from guests wishing to take a closer look at the building process.

They can take part in special guided tours, where we explain the process and our eco-cycle approach, and they can watch the artists at work,” explains Alf. By year-end, as peak season approaches, ICEHOTEL is complete. Several intensive months lie ahead. In the ice church, coup-les will exchange vows. Guests will sleep in sub-zero suites graced with fabulous works of art. Exotic meals will be enjoyed after days of snowy adventure. New products will be launched and corporate events will take place. Many languages will be spoken in tiny Jukkasjärvi, 200 km north of the Ar-ctic Circle. By the time ICEHOTEL closes in mid-April, 40,000 guests will have ente-red the world of ice. They will have expe-rienced, first hand, one of the marvels of our times. It is a world wonder that keeps us ever mindful of the great cycle of nature.

When the warm spring sun returns and the days grow longer, the snow and ice be-gin their slow retreat. Tiny rivulets of clear meltwater trickle back towards the source and become one again with the mighty Tor-ne River. Summer is knocking at the door and the river turns to new tasks. For ICE-HOTEL, all that remains is to offer humble thanks for the water it has borrowed. And next year, a new ICEHOTEL will be born.

An eternal circle. When spring comes,

ICEHOTEL melts down and find it’s way back

to Torne River.

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Importer: Polaris Scandinaviawww.polarisindustries.com • www.victorymotorcycles.se

RIDE ONE AND YOU’LL OWN ONE

If you enjoy well designed, technically sophisticated and powerful classical American motor cycles, Victory is your choice. If you by any chance don’t already know about Victory, here is a bit of infor-mation: Victory have been around for 10 years in the USA, and during that time they have been immensely successful. Victory have received excellent reviews from independent sources like JD Power, and Victory have received top results in their customer polls. The fantastic design is the result of the collaboration between Arlen, Cory and Zach Ness, legends in constructing motorcycles. The engine is a 1731 cc v-twin with a well-balanced chassi. For more information about models and retailers, visit our website: victorymotorcycles.se.

hIgh bAllhIgh bAll

JACkPoT VegAS hAmmer

CroSS roADSCroSS CoUNTrywITh AbS brAkeS wITh AbS brAkeS wITh AbS brAkeS

VISIoN

Flakes


Prized for tiny imprints & big impressions

At the 2011 Kiruna Gala, Åke Larsson and Arne Bergh, architect and artistic director, received the very first Tyrén Award for the ICEHOTEL building. The citation read: “In recognition of their many years of achievement in creating and inspiring magnificent buildings of snow and ice. They leave a minimal imprint on our environ-ment, but a big impression on visitors from around the world.”

Tyréns is a building construction consultancy which, since 1942, has contributed to the develop-ment of modern Sweden. With the establishment of the award the company wishes to reduce the con-struction industry’s environmental impact while acknowledging the experiences that beautiful buil-dings, exciting roads and memora-ble moments give us.

In late-November 2011, 576 of Germany’s top travel salespeople will visit Kiruna and

ICEHOTEL. DerTour, Germany’s third-largest tour operator, arranges an annual sales

competition for salespeople at its 11,000 travel agencies. The winners get to visit the ”desti-

nation of the year”, which, this year, is Swedish Lapland. Among other activities, they will view

ice sculptures, experience the Sami culture, see the Northern Lights and visit Esrange

Space Center. The purpose of the DerTour Academy is to improve the top salespeople’s

familiarity with the region, and the goal is to boost German guest-nights in Swedish Lap-

land by 20% after the event.

Previously, DerTour Academy destinations have included Cape Town (2005), Beijing

(2004) and Dubai (1997).

DerTour Academy visits KirunaDerTour Academy visits KirunaDerTour Academy visits Kiruna

Augmented-reality artIn collaboration with one of the Netherlands’ leading augmented-reality artists, experiences of one of this year’s art suites, the Fibonacci suite, will be enhan-ced by digital Northern Lights in 3D. Guests will be able to watch the Northern Lights grow and pulsate in the suite’s Fibonacci-inspired waveform. Augmented reality (AR) is a combination of reality and a visual layer of data. In other words, AR enhances reality. At ICEHOTEL, you will be able to use your smartphone to experience the full impact of

the Fibonacci suite. The Northern Lights layer is retrieved via GPS, the mobile phone and the Inter-net. The suite is being designed and built by Jan Willem van der Schoot, set designer and art di-rector of Dutch and international film and theatre productions, and by Jeanette van Steen, artistic di-rector of The Group Van Steen, which performs in museums an other public spaces in the Nether-lands. Sander Veenhof is an esta-blished AR artist who has worked with, among others, MoMa in New York.

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Eternal vows and evanescence have a magical attraction for couples from around the world. Each winter, about 150 weddings are celebrated at ICEHOTEL, Jukkasjärvi. Perhaps it is because, in this unique setting, in the here and now that only happens once, the act of

exchanging vows and rings is treated with extra special reverence. We met Eva Lundqvist, who is responsible for wedding arrangements at ICEHOTEL, to talk about love and passion in

subzero temperatures.

Words by Ella Jonsson Photographs by Hans-Olof Utsi


1FAC T S

Guests can marry or renew their wedding vows in the ice church at ICEHOTEL, Jukkasjärvi.

Civi & Gender-neutral weddings. can be arranged. Also children from near and far are baptized here.

When it comes to attire, dare to make a de-parture from the traditional. Our advice: think warm! If you wish to wear a wedding gown, wear something warm underneath and add a warm jacket or cape to your ensemble. ICE-HOTEL also holds civil wedding ceremonies.

They all leave with fond memories that will last a lot longer than the chapel tself.

”I have the world’s best job. Just image what it’s like to plan, give advice and

participate in one of the greatest days in so many people’s lives.”

Eva Lundqvist, Wedding coordinator

Northern C

hurch, Artists: M

arjolein Vonk, Cindy Berg, Marinus Vroom

, Jan Willem

van der Shoot & Maarten M

eijer, The Netherlands. Photo by p

ho

tob

igben

.com

3

24

5The wedding coordinator at ICEHOTEL will help you plan from start to finish. The planning period can vary from one month to a couple of years. Larger weddings usually require a longer planning period, since travel, accommodation and table bookings must be coordinated.


”I HavE THE WOrLd’s bEsT JOb. Just image what it’s like to plan, give advice and participate in one of the greatest days in so many people’s lives. and then meeting them here, witnessing the love and joy at first hand when their plans are realized. It is a very gre-at privilege and something for which I have the utmost respect,” says Eva Lundqvist.Eva has worked at ICEHOTEL since 1995, managing guest contacts and bookings. at the turn of the millennium in 2000, a wed-ding in the ice church in Jukkasjärvi was broadcast worldwide on Tv. That was the starting point for weddings at ICEHOTEL.”The first working day in the New Year, we were overwhelmed with calls. People were calling from all over the world. Hundreds of couples wanted to get mar-ried in the ice church at ICEHOTEL. I took charge and, together, we built up an organization in the company. Weddings entail quite a lot of administration and pa-perwork. We want that part of the event to run smoothly for the couples, so they can concentrate on the other, fun aspects of their big day,” explains Eva.

Most of the couples choose to marry in the ice church that is built, each year, directly adjacent to ICEHOTEL. Civil wedding ce-remonies are also popular, for example, in an art suite or amid the columns in the spectacular main hall.”It is entirely up to the couple to decide. The wedding is a memory for life and, na-turally, it must be planned and carried out precisely according to the couple’s wishes,” says Eva Lundqvist.during the planning stages, many questions and practical details including everything from catering to floral arrangements must be dealt with. Obviously, one of the most

common issues is the question of attire. Es-pecially for the bride, who may have con-cerns about bare shoulders and beautiful high-heeled shoes. How do you keep warm and still look lovely in a church made of snow and ice? The indoor temperature in ICEHOTEL and in the ice church is more or less a constant -5°C. I usually recommend warm garments close to the body and, pre-ferably, a shawl or cape over the shoulders, as well as a pair of warm shoes. dinner is served in one of our restaurants, so bare shoulders, sheer stockings and high heels are perfect,” explains Eva. ”Common to all couples who choose to marry in the ice church at ICEHOTEL is that they are looking for a special, out-of-the-ordinary setting. People want to make their wedding a truly unique event. Many have never experienced winter be-fore. ICEHOTEL’s surroundings, with the Northern Lights and sparkling white snow, provide a lovely setting that, de-spite the cold temperatures, creates a warm and lasting memory,” concludes Eva Lundqvist.

”Common to all

couples who choose

to marry in the ice

church at ICEHO-

TEL is that they

are looking for a

special, out-of-the-

ordinary setting.”

12/2-2010. Hans och Maria Ålund, Holmsund. Sweden.


The folk music of Tornedalen, like that of the Sami, is timeless. It has survived thanks to its Kalevala quality and strength. No violins or ac-cordions are used in the traditional music of Tornedalen, since members of the 19th-cen-tury revivalist movement in northern Sweden frowned upon worldly music. However, vocal music was permitted, and for musical group JORD, singing is what it’s all about.The group, whose members include Susanne Rantatalo, vocals and percussion, Jan Johans-son, vocals and accordion, Gun Olofsson, vo-cals, flute and guitar, and Erling Fredriksson, vocals, bass and guitar, has been drawing in-spiration from Tornedalen’s musical treasure chest for a decade. About half of the material on the group’s most recent recording, Nice matka (2011), is traditional, while half is ori-ginal. During their years together, the band has experimented a lot with individual vocal registers, and on Nice matka, which means ‘pleasant journey’, a whole new musical world emerges.Until relatively recently, JORD was placed in the folk music genre, but now they have broa-dened their style and their appeal. The new record is world music from Tornedalen and it

speaks to an international audience with a taste for a modern musical mix with roots. It’s no mistake that none of the songs on the record are in Swedish. JORD sings exclusively in Me-änkieli, a variant of old Finnish spoken in Tor-nedalen. This conveys a strong sense of a desire to preserve something of value. Working with this type of music has a lot do with bridging a gap between the band and its audience. JORD dares to cultivate something that is outside of the main stream. This is exemplified by a current project, their interpretation of Bruce Springsteen’s The River.JORD’s vocal harmonies merge with influ-ences from different parts of the world and their sound distinguishes them from others in the same genre. The music reflects the group’s ambitions and it is clear that JORD has carefully crafted it to appeal to listeners whose ears are attuned to the sounds of Swe-dish Lapland and northern Scandinavia.During winter 2012, ICEHOTEL guests visit-ing the hotel’s rooftop Northern Lights terrace will be accompanied by the music of JORD. The group will also give a concert at ICEHO-TEL this winter season. Stay tuned for more information during the season.

• Nice matka was co-produced with Ollie Olson, known for hits performed by Christian Walz such as Never Be Afraid Again and Lovin’ Is All Right, and for his collaboration with, among others, Teddybears STHLM, Robyn and Ice-T.

• Joining JORD in the studio were percussionist Michael Blair (who has worked with Tom Waits, Elivs Costello and Lou Reed), guitarist Pat-rik Fällman (who often plays with Olle Nyman and Henrik Edenhed) and keyboardist Da-vid Lindgren Zacharias (who appears on the Kiruna band Willy Clay Band’s Blue).

• Read more & order the re-cord at: www.jordmusic.com.

Welcome to the sounds of the Tornedalen

border country


Art Suite 318, ArktikosArtist: Anna-Sofia MåågPhoto by Leif Milling


a cool warming reward


It may be one of the most unusual airport transfers ever — by dogsled across a white expanse. In any event, it is a spectacular

start to a weekend of Arctic adventure, 200 kilometres north of the Arctic Circle. 90 eager, yelping dogs wait impatiently to

pull 30 equally eager and expectant English guests from Kiruna Airport to ICEHOTEL. After the change to snowmobile suits,

boots, gloves, warm hats and goggles, the eight teams, guided by eight skilled drivers, take off at full speed. Just before de-

parture, the dogs are hushed when they know they will finally get to run. Almost silently, we glide across a glittering, white

winter landscape; sometimes through forest, sometimes on the frozen Torne River. We’re finally on our way to ICEHOTEL.

Words by Ella Jonsson Photographs by Paulina Holmgren

’How much snow will there be? How cold is it? Will we see the Northern Lights? What will it be like to sleep at ICEHOTEL, and what should we pack?”Jackie Lambon, Marketing Manager


The guesTs are in one way or another asso-ciated with the swedish company NIBe’s uK branch. The group includes technicians and subcontractors who have participated in various sales competitions. a trip to ICehOTeL, accom-panied by their better halves, is the prize. ho-wever, the guests do not yet know one another. Inquisitively, they meet new friends in a new and spectacular setting. ”We have all had many expectations and ques-tions prior to our visit to ICehOTeL. ’how much snow will there be? how cold is it? Will we see the Northern Lights? What will it be like to sleep at ICehOTeL, and what should we pack?,’ ” relates Jackie Lambon, Marketing Manager at NIBe and arranger of the trip to ICehOTeL.half way, at a wilderness camp owned by ICe-hOTeL, we pause for lunch. The hungry guests sit comfortably at tables fanning out from the crackling fire that blazes in the centre of the large teepee-style tent. They are served quickly. soon, a piping hot dish of moose stew is placed before each guest. The meal, a regional classic, is accompanied by hot lingonberry juice and soft flatbread. a tantalizing aroma of food, wood and smoke drifts suggestively up to the vent, high above us, at the peak of the tent. sören Fjellborg serves the fantastic lunch. Pe-ering with cheerful eyes in the dim light of the tent, he tells us:”The Fjellborgs are the oldest pioneer family in Jukkasjärvi. We can trace our ancestry back to the 1600s. I have worked as a policeman in Ki-runa, but I’m now retired. My parents were local council representatives in Jukkasjärvi, so you might say I’ve completed the circle. My son Kent and his wife anne do dogsledding tours for ICe-hOTeL. They operate a large kennel in Poikki-järvi, where they live with their three daughters.”anne Fjellborg is driving one of the teams for today’s trip. although her roots are in southern sweden, she trained for work in tourism in Ki-runa, met the love of her life and stayed. ”When you love nature as I do, the Kiruna and Jukkasjärvi area is a fabulous place in which to live and work. We have more than 100 dogs and five employees during the peak season. sure, it’s a lot of work; but there is more to it than that. It’s a lifestyle. and we like to share it with our guests from all around the world,” explains anna.replete with great food and many new stories, we resume our journey. We share a sled with alison and Michael Watts from Cumbria, in the north of england.”It wasn’t until afterwards that I realized we’d been eating moose stew. It was really good. ea-ting game feels completely natural,” says Mi-chael. The conversation moves as effortlessly as the sled’s runners over the snow. We speak of na-ture, Kiruna and the mining industry; of the town that must be relocated as the underground mine expands, and of winter and the coming night at ICehOTeL.”help! I think I’m a bit apprehensive about sleep-ing in ICehOTeL tonight. What will it be like?,” wonders a smiling alison.Just over two hours from our departure from the

White winter roads through the woods and over the frozen Torne river lead to ICehOTeL. halfway we stop for lunch at a wilderness camp.

”The Fjellborgs are the oldest pioneer family in Jukkasjärvi. We can trace our ancestry back to the 1600s.”Sören Fjellborg, Guide


airport, we arrive at Jukkasjärvi. The eight teams pull up near the shore just below ICehOTeL. Farther out on the Torne river, the ice harvest for next year’s ICehOTeL is in progress. huge rec-tangular blocks of ice have been hauled out of the water and will be placed in storage. The guests fish out their cameras and move eagerly towards the large structure of snow and ice. a strong inclina-tion to touch and feel the snow and ice is imme-diately apparent. smiling and chatting happily, the guests pose in the snow against a backdrop of ice. as the guide, Lasse, assembles the group in from of the ice church, a murmur passes through the crowd as a newlywed couple exits the surrealistic, white and transitory chapel.”Oh, look at them! so lovely,” says the woman next to me.Inside, Lasse tells us that some 150 wedding ce-remonies take place in the ice church each winter. This year, swedish artists anders rönnlund, an-ders eriksson and Johan Fremling are responsible for the design. This year’s design, a tribute to the

sacredness and sanctity of the church space, de-rives inspiration from several mediaeval churches in central sweden. Clean lines reach towards a vaulted ceiling bearing up a structure of smooth white surfaces of snow. The stylistically pure interior of crystal-clear ice fascinates. We meet eva Lundqvist, who is in charge of wedding ar-rangements at ICehOTeL. a german TV crew has just finished filming the wedding. The reportage will feature in a german documentary about the world’s seven most unusual wedding locations. ”since the turn of the millennium, for couples from near and afar, the ice church at ICehOTeL has been a popular spot for weddings. Naturally, a church that melts and vanishes is spectacular. It is thought-provoking and places a focus on the wedding vows, of caring for and preserving the mutual love of the couples,” explains eva.and now it is time to enter the world of ICehOTeL through leather-clad doors. ”Welcome into the warmth,” says Lasse. The group laughs.

But he is right. Today’s outdoor temperature is about -10°C, while inside ICehOTeL it is never colder than -5°C; in other words, quite warm and cozy. Temperatures in Jukkasjärvi and Kiruna nor-mally drop to below –20°C during much of the winter.staff in the ice lobby wish us a warm welcome. The science-fiction-like feeling pervading the whole atmosphere is heightened by the silver-coloured capes worn by personnel and by the guests’ identical snowmobile suits. Lasse takes us into the impressive hall of columns, with a cei-ling height of more than five metres. Transfixed by the art, ice and snow, the guests gape in amaze-ment as they absorb the spectacle.”The hall of columns is the heart of ICehOTeL. Now, look around, visit our ice suites and let your-selves be seduced by the fabulous art. Inciden-tally, did you know that ice from the Torne river is even purer than the crystal-clear water from the same source?,” asks Lasse while guests take pic-tures and move farther along the hotel corridors.

”Welcome into the warmth,” says Lasse. The group laughs.But he is right. Today’s outdoor temperature is about -10°C, while inside ICEHOTEL it is never colder than -5°C; in other words, quite warm and cozy. Temperatures in Jukkasjärvi and Kiruna normally drop to below –20°C during much of the winter.”


Barely an hour later we reassemble in the Dres-sing room, which is directly adjacent to ICe-hOTeL, for a briefing on procedures for our overnight stay. here, later this evening, guests will be issued warm sleeping-bags. There are also saunas and toilets. hot drinks are availa-ble, should anyone feel the need to ward off the chill during the night. and here, the guests’ baggage, retrieved at the airport, has already been delivered. Now it is secured in lockers bearing numbers corresponding to those of the guests’ rooms.”The baggage will be most comfortable here tonight. If you take your bags with you to your rooms, your shampoo, creams, lotions and con-tact-lens fluid will freeze,” explains Lasse. People crowd around Jackie to receive their keys and hear a run-down on this evening’s program-me. ’Where will we eat dinner?’ ’how far do we have to walk?’ ’What should we wear?’ When all questions have been answered, it is time for a welcoming aperitif in the aBsOLuT ICeBar.

In the bar, music pulsates from the sound sys-tem and people are starting to relax. Bartender Fredrik Minnhagen mixes an aBsOLuT rein-deer. reading the menu, I see that it contains Midnight sun juice. Mmm..., drinking the Mid-night sun surrounded by snow and ice. I shudder with delight.Martin and Fiona McCormack from staffordshire do the same.”This is amazing. It’s absolutely breathta-king,” exclaims Fiona. her husband, Martin, concurs.”It is so incredibly beautiful and peaceful, and ICehOTeL is much bigger than I had ex-pected.”Philip and Lynn schofield are equally impressed.”seeing the art suites was a fantastic expe-rience. so imaginative, so tranquil. everything is just so incredibly beautiful and so... surprising. and it isn’t nearly as cold as we had imagined. We were a bit nervous about overnighting, but now it feels much better.”

”Mmm..., drinking the

Midnight Sun surrounded

by snow and ice. I shudder with delight.”


The cha pe l – what a magnif icent sight. My f i rst rea ction wa s that it wa sn ’t ice but gla ss, it wa s so smooth a nd dry. Ou r gu ide,

La sse, expla i n ed that it wa s dry to the tou ch beca u se of the extreme cold.

Very short ly we were zooming a cross the

va st ba re expa nse of the torn e rive r once

aga i n, but this time, very mu ch fa ste r!

We spent ou r time dippi ng from the sma ll

t ra cks i n the fore sts ba ck out onto the open

spa ce of the rive r, it wa s so exciti ng.

The snowmobile s were two to a ma chi n e,

there fore, it wa s lu cky that we had come a s

cou ple s. Of cou rse the majority of the ma le

gender took to the whee l f i rst! With ou r

gu ide u p at the front leading the way, we

were off a cross the ice a nd snow..

MemoriesOur Own travel diaryJackie Lambon is Marketing Manager at NIBe, united Kingdom. she planned the spectacular trip to the ICehOTeL. go ahead, take a look at her photo album.

We had breaks for people to change drivers if they wanted and then as soon as this adven-ture had started, it was now approaching lunch time and we made our way to a couple of log cabins just up off what should have been the shore of the river.

a ga i n, but this time, very mu ch fa ste r!

We spent ou r time dippi ng from the sma ll

t ra cks i n the fore sts ba ck out onto the open

spa ce of the rive r, it wa s so exciti ng.

The next leg of the snowmobile ride took us to an open expanse that we soon realised that if you came off the track even slightly, then you literally fell into soft snow! I think four snow-mobiles ended up on their side in the snow, but luckily there were no inju ries!.

T he cha pe l – what a magnif icent sight. My f i rst rea ction wa s that it wa sn ’t ice but gla ss, it wa s so smooth a nd dry. Ou r gu ide,

La sse, expla i n ed that it wa s dry to the tou ch beca u se of the extreme cold.

Intere sti ng i nformation a bout how ICE-

HOTEL is becoming CO2-neutra l a nd how

they were extreme ly close to a chievi ng this

a nd with the he lp that they get from va ri-

ou s sou rce s i ncludi ng NIBE, they were very

mu ch a ble to a chieve a ll of this.


To Swedish ha ute cu isi n e se rved on ice plate s i n the re sta u ra nts from brea kfa st to even i ng mea l from rye-bread to re i ndeer/e lk/moose or sa lmon, we experienced a tru e ta ste of Sweden. We know that no mea l is complete without Li ngonberrie s.

To Swedish ha ute cu isi n e se rved on ice plate s i n the re sta u ra nts from brea kfa st to even i ng mea l from rye-bread to re i ndeer/e lk/moose or sa lmon, we experienced a tru e ta ste of Sweden. We know that no mea l is

The a ction pa cked days were i nte rspersed with a wide va riety of Swedish cu li n a ry de-lights ra ngi ng from tradition a l home cooked

stews a nd sou ps i n wildern e ss ca mps.

There seemed to be a glow to the room a nd

for u s a fee li ng of pea ce a nd tra n qu illity.

We cou ld not get over how “engi n eered” the

Ice Cha pe l wa s – by that I mea n the ben-

che s, the a lte r, the decorations - everythi ng ca rved perfect ly.

Breathta ki ng... Awesome...Su rrea l a re

words that ca n only de scribe ou r weekend

at the Ice Hote l, Sweden. The trip of a

lifetime!

We will remember is The Sca ndin avia n

people – the i r politen e ss, friendli n e ss a nd

a ppreciation of the i r loca l envi ronment.

The Icehote l – its craftsma nship, sense of

pea ce fu ln e ss when i n side, it wa s like be i ng

u nderwater, the cla rity of the ice didn ’t

a lways give it t ru e form.

To thi nk it ju st me lts away to be re-bu ilt n ext yea r. And of cou rse, the bea utifu l

cou ntry side.

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Flakes


2

Step in. Open your senses.

Step in. Open your senses. Feel your thoughts clear and enjoy the calmness that spreads th-

rough your body. Your muscles relax, the tension is released. Your thoughts wonder, your dreams

become reality. In the warmth the truth emer-ges, your soul is laid bare. We want to create the ultimate enjoyment that opens the door to what is inside you. This is our promise to you. Design and quality are our great passions. Our

Scandinavian designers set themselves the task of making the sauna environment an aesthe-

tic exclamation mark. Over the years Tylö has created many sumptuous bathing facilities at the ICEHOTEL. Their worldwide acclaimed products accentuate one simple truth: the opportunity to

unwind and recharge your batteries is a pleasure that has nothing to do with extravagance.

www.tylo.se

Chocolate is always a welcomed gift for all

occasions. Take this opportunity to give away

chocolate pralines sha-ped like ptarmigans or why not an anniversary

chocolate cornet from the well-renowned Åre

Chocolate Factory?

Chocolate

1 3

4Choose the appropriate sleeping bag for the temperature and do not wear too many clothes in the sleeping bag. A moisture-wicking base layer in wool or polyester is sufficient, along with a hat and a pair of socks as required.

Do not drink too much before bedtime. Your body uses energy to keep the liquid warm and it is both awkward and cold to have to get out

of your sleeping bag every fifteen minutes.

haglöfs.com

Tips from Haglöfs – how to spend a comfortable night in temperatures below freezing. Sleeping in temperatures below freezing naturally places de-mands on your equipment, but you can influence a lot yourself with the right preparation:

It is your body heat that warms the sleeping bag, and creating heat re-quires energy – therefore do not go to bed hungry and/or cold.

Choosing the right sleep-ing bag is important, but so is having a good sleeping mat which pro-vides sufficient insula-tion from the cold ground. Sleep well!

Offers products of the highest quality. Here, you’ll find this season’s outdoor leisure wear, as well as special foods from northern Sweden. ICEHOTEL Taste of Lapland Collection includes lingonberry juice, tea, cloudberry jam and marmalade. Garments are from famous brands such as Haglöfs. The shop has a wide range of attractive gift items and jewellery. Don’t miss your chance to take a piece of Lapland home with you. You can even pre-order and collect it when you check in. www.icehotel.com

ICEHOTEL COLLECTIOn

=ABTA No.V28235042

As one of the UK’s leading tailor-made tour operators for nearly 30 years and the world’s leading operator to the ICEHOTEL, we know what makes a magical holiday. And you would be hard pressed to find an experience quite like the ICEHOTEL! The added attractions of the mystical northern lights and a wealth of winter activities, means Swedish Lapland has so much to offer even the most discerning traveller. Take our direct flight from the UK for the ultimate winter break.

• Direct flights • Winter activities • Ice weddings • Festive breaks & much more!

Visit discover-the-world.co.uk/ICEHOTEL or call +44 (0) 1737 218 801

An ICEHOTEL experience to suit youIn addition to our classic 3-night ICEHOTEL Break, we offer a variety of itineraries which are all possible using our direct flight – the only one from the UK. Whether you’re looking for a northern lights break, festive holiday or husky wilderness adventure, we offer all of this and more! Visit our website for our full range of ICEHOTEL holidays.

The ICEHOTEL experts We have been organising holidays to Swedish Lapland every year since the very first ICEHOTEL was built in 1992. Our team of travel specialists have a passion for all things ICEHOTEL – they’ve all travelled there and know this region inside out! Furthermore, each year we reserve a large number of rooms exclusively for passengers using our direct flights.

Special occasions at the ICEHOTELThe ICEHOTEL is also the perfect location for weddings, proposals, anniversaries and birthdays – in fact, any special occasion you can think of! Our travel specialists work closely with the ICEHOTEL to help organise such special events and to ensure that everything goes to plan right down to the finest detail. Let us make your special occasion even more memorable.

Book with confidenceWe are a fully bonded UK tour operator which means when booking a trip with us travelling out of the UK, all money paid is fully protected, no matter what. In addition to this, our Travel Disruption Charter means that, in the event of your holiday being disrupted due to a range of natural events, we will endeavour to do all we can to rearrange your holiday.

Worldwide passengersOur direct flight isn’t just the quickest way to reach the ICEHOTEL for travellers coming from the UK, but also for those coming from overseas, reducing the number of flights needed to reach the ICEHOTEL from further afield. And with a comprehensive tailor-made service, should you be travelling from overseas, it’s always possible to add a night or two in London.

ICEHOTEL with Discover the WorldThe Take our exclusive 3 ½ hour direct flight – the OnLy one from the UK – the

quickest route to the Icehotel

The UK’s only direct flight to the ICEHOTEL

• Convenient flight times

• Full meal & drinks service

• Pre-bookable seats

Our direct flight is the quickest and most convenient way to travel, whisking you from London Heathrow to Swedish Lapland with the minimum of fuss in just 3½ hours and without the need to fly via Stockholm!

PLUS new for 2011: Premium Class Upgrade for just £75pp!

Travel with the world’s leading tour operator to the original ICEHOTEL

5185 DTW Icehotel Advertorial.indd 1 07/11/2011 15:21

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As one of the UK’s leading tailor-made tour operators for nearly 30 years and the world’s leading operator to the ICEHOTEL, we know what makes a magical holiday. And you would be hard pressed to find an experience quite like the ICEHOTEL! The added attractions of the mystical northern lights and a wealth of winter activities, means Swedish Lapland has so much to offer even the most discerning traveller. Take our direct flight from the UK for the ultimate winter break.

• Direct flights • Winter activities • Ice weddings • Festive breaks & much more!

Visit discover-the-world.co.uk/ICEHOTEL or call +44 (0) 1737 218 801

An ICEHOTEL experience to suit youIn addition to our classic 3-night ICEHOTEL Break, we offer a variety of itineraries which are all possible using our direct flight – the only one from the UK. Whether you’re looking for a northern lights break, festive holiday or husky wilderness adventure, we offer all of this and more! Visit our website for our full range of ICEHOTEL holidays.

The ICEHOTEL experts We have been organising holidays to Swedish Lapland every year since the very first ICEHOTEL was built in 1992. Our team of travel specialists have a passion for all things ICEHOTEL – they’ve all travelled there and know this region inside out! Furthermore, each year we reserve a large number of rooms exclusively for passengers using our direct flights.

Special occasions at the ICEHOTELThe ICEHOTEL is also the perfect location for weddings, proposals, anniversaries and birthdays – in fact, any special occasion you can think of! Our travel specialists work closely with the ICEHOTEL to help organise such special events and to ensure that everything goes to plan right down to the finest detail. Let us make your special occasion even more memorable.

Book with confidenceWe are a fully bonded UK tour operator which means when booking a trip with us travelling out of the UK, all money paid is fully protected, no matter what. In addition to this, our Travel Disruption Charter means that, in the event of your holiday being disrupted due to a range of natural events, we will endeavour to do all we can to rearrange your holiday.

Worldwide passengersOur direct flight isn’t just the quickest way to reach the ICEHOTEL for travellers coming from the UK, but also for those coming from overseas, reducing the number of flights needed to reach the ICEHOTEL from further afield. And with a comprehensive tailor-made service, should you be travelling from overseas, it’s always possible to add a night or two in London.

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Travel with the world’s leading tour operator to the original ICEHOTEL

5185 DTW Icehotel Advertorial.indd 1 07/11/2011 15:21

Sámi Culture


Origin teaches usto respect the futureThe SÁmi CulTure is a natural and living part of the daily life in Jukkasjärvi, which hasn’t come about by chance. right where the river widens and stretches out after wiggling its way through the mountains, there is a point of land that has been an ancient Sámi market place for hundreds of years. This is where different groups of Sámi from the region met with other groups as far away to the east and west, now known as Finland, russia and Norway. They came together and carried out business among themselves and with traveling traders from the south. it was here products were traded and bought, such as hides and handicrafts, sugar and salt. This is an ancient tradition that is very alive today, when Jukkasjärvi is now a magnet attracting people from every corner of the world. The name Jukkasjärvi (Côhkeras in Sámi) means, fittingly enough, “meeting place by the lake”. When visiting iCehOTel, be sure to not miss meeting the Sámi heritage.

The owner Nils Torbjörn Nutti and one of his employees are finding their own path in Sápmi.

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Sámi Culture


The Sámi activities at ICEHOTEL are provided by Nutti Sámi Siida. These po-pular products include their

unique reindeer sled tour and arrangements focused

on traditional Sámi food. The company is focused

on eco-tourism and certi-fied as “Nature’s Best”.

www.naturesbest.com. Over the years, the

company has collected a number of awards inclu-

ding winning the Grand Travel Award as the best ecotourism company in

Sweden 2011Also awarded the Virgin

Holidays Responsible Tourism Award at the

World Travel Market in London. The company

was highly commended in the category

”Best contri-bution for

conservation of cultural heritage”.

The CraCkliNg Fire in the middle of the kåta, a Sámi-style tipi, spreads cosy warmth as the flames cast spellbinding figures up the walls. a group of young Sámi sit around the hearth talking, in a blend of Swedish and Sámi.The warm yellow glow makes their skin glow. They are summing up their recent trip to their Sámi neighbors in Saarivuoma, where they were to divide up the herd and gather up their own reindeer.

We are at Sámi Siida, right next to the Jukkasjärvi church. The company was established 15 years ago, with the aim of conveying the genuine Sámi culture to guests from near and far. There is a visitor centre that tells the story of the Sámi history, traditions and work with the reindeer now and then. There is also a large fenced pasture with reindeer. Nils Torbjörn Nu-tti, better known as Nisse, who together with Carina Pingi founded and owns Nutti Sámi Siida, and with a sack full of reindeer lichens and a bit of calling, he en-tices the reindeer to come over to eat from our hands.

“reindeer are a domestic animal. For us, every animal is an individual with its own personality and behavior. They are our closest and most important workmates. Without the reindeer, the Sámi would be nothing”, says Nisse. So it’s not a coincidence that reindeer are a central part of Nutti Sámi Siida’s ope-rations. The experiences offered by the company al-most always contain an activity where the reindeer play a central role.

“We offer experiences with true authenticity. all of our guides are active in reindeer husbandry and the Sámi culture. We want our guests to experience clo-seness to nature and origins.The entire time we are

fully focused on safety and comfort. We take great care in making sure our guests are having a wonder-ful time, feel good about their meeting with the Sámi culture, even on expeditions far out into the wilder-ness”, says Nisse.

Nutti Sámi Siida conveniently offers some of their activities on site in Jukkasjärvi, such as reindeer dri-ving on a short track together with a guiding of the visitor centre on the Sámi culture.

There is also a unique reindeer sled tour where you can drive your own reindeer for 3-4 hours and enjoy eating a traditional meal out in the wilderness. For those seeking greater adventures, there’s the possibi-lity of joining longer tours of up to a week.

“all of our activities have their roots in the Sámi culture. The driving force behind Nutti Sámi Siida is to spread knowledge about our people and tradi-tions while conserving traditional knowledge. many of these experiences take us out into the wilderness without electricity or wireless coverage. in the gran-deur of this cultural landscape, people’s minds open and relax.”

instead of measuring and weighing the day in dis-tance and time, the Sámi view is conveyed: see the small details in the greatness.

”We talk about why the winter sky is so red, we feel small under the dancing northern lights that brighten the winter skies or are struck with awe by the beauty of the midnight sun on serenely light summer nights.”

When we return to the kåta, the preparations for the evening’s activities are in full swing. ”Being to-gether in the wilderness brings people closer to an-other” concludes Nils Torbjörn Nutti.

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Freshwater is the new oilBarely 2% of all water on Earth is freshwater, of which only 1% is available for human usage. A fraction of it is fit for drinking. To sit in a rubber raft surrounded by millions of litres of this precious commodity is overwhelming. Our journey begins in the big lakes in the upper end of the Kaitum River system, an enormous reservoir of freshwater. It is a very rare and exclusive resource.

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Freshwater is the new oil

We've come to fish, film, take photographs and enjoy the pleasure of each other's company. one of swedish lapland's pristine rivers is the perfect setting for the occasion. the 120-km trip carries us on the current through scene-ry that changes every day; from treeless high fell country into coniferous wood-lands, via rushing rapids and across mig-hty lakes. it is a huge ecosystem, and its main artery, the river, has a great impact on me. Probably because it embodies a primal, cleansing force, something that is constantly changing, yet enduring. here and now, and for all foreseeable time, it is a powerful, life-giving force. my own life is brief; but in the company of the river and the emotions and mea-ning it engenders, i am given a privile-ged glimpse of eternity.

for tens of thousands of years, th-rough the eyes of the individual, huma-nity has always had direct contact with nature and all that lives and grows. All that gives us life comes from the delicate blue-green shell that covers our planet. since 2008, more people have lived in ci-ties than in rural areas; for the first time in human history, for the vast majority,

direct contact with our origins, the pla-net and its biomass has been broken.

noWAdAys, i APPreciAte the trip more than the fishing. my thoughts es-cape down narrow alleys and out across open fields. i realize that those of us who are regularly active in environ-ments such as this have more to teach others than just fishing and paddling techniques. many of the guests come from some of the world's most urbani-zed places. here, they gain valuable in-sight into how to build new ecosystems where they live, so that their cities have less impact on the surrounding biomass, becoming organisms that produce their own food and oxygen, thereby resul-ting in better quality of life, less stress and better health. such lessons can add a whole new mental dimension to the guests' trips. in short, new ideas about life in the city for generations to come. Unquestionably, these untamed rivers can give us invaluable insights.

We cAmP for the night on the shores of the Upper Kaitum lake before padd-ling down tjirtjamströmmarna. these are legendary grayling waters. Besides

numerous large grayling, we land many huge pike near a quiet pool between the currents. Big pike, 5 to7 kg, and then even bigger pike that lurk in the depths and come up to take the bait. Where the water is so crystal-clear that we can see all that is taking place, the excitement is almost dizzying. But the largest of these beasts outwit us, refusing to be caught. the weather is with us. But even if it ta-kes a turn for the worse, we can crawl into the tent or brace ourselves for the challenge of inclement weather that is implicit in outdoor living and rafting and canoe trips. on our second night we stop at the tju-onajokk fishing camp. owner ingemar Kristell speaks of his work to manage sustainable fishing for grayling and sal-mon trout in the swift waters near the camp. that evening we enjoy a fantastic meal in the lounge, and then, aided by candlelight and headlamps, we plan our onward journey. the following day's fishing on taivekströmmen is the ulti-mate aquatic experience. An incredi-ble effort to develop sustainable fishing in these waters has paid off. We paddle onward to the secret haunts of the big salmon trout.

Words by Fredrik Broman

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ICEHOTEL MagazInE 2011 / 2012 | 49Kiruna

ICEHOTEL

Abisko

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ICEHOTEL

first, We mUst pass the "big and little falls". In some places, the low water level makes it a little easier to navigate the rapids, but tougher in others, where the water is compressed between huge boulders and rocks. Bypassing the big falls requires a portage. The little falls, which is more like a whitewater chicane with occasional protruding boulders, looks navigable. We let Janne the cameraman go ashore and we take the opportunity to reconnoitre the rapids. "Head for the first drop in the middle, keep to the left, paddle hard, and then stay to the right. Let's go!" A massive adrenalin rush. Adults squea-

ling like children. Everything goes according to plan this time. Chance always plays a big part. We could have taken an involuntary swim for a couple of hundred metres, and then spent the rest of the day sorting out our gear. This time, we stayed dry.

it's A mAgicAl evening, and a night with the salmon trout awaits. Bends in the river, carved by time since the Ice Age. The deep outer curves have been bored out over thousands of years, and there are powerful midstream back eddies. The rapids are turbulent, with huge boulders just beneath the surface. Hollows are resting places where the fish lie and feed. This is where they're lurking. Mats wa-des out quietly before the evening mist descends. With a black streamer, he lands several beautiful fish in the 2-5 kg range. Micke and Janne, camera at the ready, fight a big salmon trout on the neck of the rapids. It manages to evade them and Micke makes a frantic dash over slippery rocks to make it down to the next calm pool. Finally, it surrenders, allowing itself to be reeled in toward the shore. It's a fine fish, with a hooked jaw, weighing in at about 4 kg. Amazing. And, we've caught the whole thing on film.

there Are more days like this ahead and the fish-ing is still incredible, even though the average weights are somewhat lower. Campfires and restful nights in the tent. Smoked fish is our late-night snack. Faces are aglow from the generous subarctic sun that beams down from an August sky. We are gratefully aware of the luxury of it all. Images, stories and film will allow us to share a sense of it. However, we're on assignment, and our task is not only to relate this fabulous experience, but to spread the word about the role of the grayling and the salmon trout in the ecosystem and of the importance of managing sport fishing sustainably. We must speak of the unique-ness of this vast freshwater resource and place it in the context of the scarcity of total global supply.

gloBAlly, there Are several processes that are decisive for the continuation of life as we know it. Pol-lination by insects, photosynthesis, the compostation process, thriving forests and the water cycle. Fishing and paddling on an untamed river gives us deep insight into all of these processes; it is an activity that can provide the basis for greater knowledge of life itself and how we can preserve it, in the microcosm and globally.

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The pride of Swe-den, the National Rivers, are in the north.

Sweden has four protected national rivers: the Kalix, Torne, Pite and Ume/Vindel Rivers.

These pristine river environments consti-tute rich ecosystems with incomparable biodiversity and production. Each of them is a unique biotope. All of them offer dramatic ex-periences of beauty, superb recrea-tion and top-class fishing. These are priceless values that must be preserved.

Book a fishing trip on icehotel.com

Good to know...

Photos Fredrik Lewanderder

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Photo Fredrik Brom

an

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Art & Design Group


The creaTive process that reshapes nature

Words Ella Jonsson & Photographs by Anders Alm

When winter is at its coldest, magic blossoms at ICEHOTEL in Jukkasjärvi. The hotel’s snow corridors are tunnels of adventure in which each suite opens the door to a whole new world. It is spellbinding and surrealistic. But how does ICEHOTEL take shape each winter? Days before the official opening in December 2010, we were on location to follow the intensive creative process.

Art & Design Group


Created by aCClaimed artists and desig-ners from around the world, art and design in snow and ice from the untamed torne river has been a distinguishing feature of iCeHO-tel in Jukkasjärvi since the start, more than 20 years ago. ”For us, art is at the heart of it all. each year, some 250-300 artists from around the world express an interest in participating in the creation of iCeHOtel. We are a team of veteran ice artists known as the iCeHOtel art & design Group. together, we select the ar-tists. their work is usually a blend of figurative and non-figurative, modern and traditional. What they have in common is the desire to express themselves in snow and ice and meet an international audience in Jukkasjärvi, 200 km north of the arctic Circle,” explains arne bergh, artistic director at iCeHOtel.iCeHOtel is built in stages and the artists arrive group-wise at intervals. Now, during the final week before opening, all 50 are here. the building of snow and ice is bustling with activity and resembles an anthill. in the corri-dors, it is apparent that this is a building site. Here, happily occupied artists and technici-ans, each of whom is responsible for his or her small piece of the big project, share the space among ladders, planks, extension cords, saws, lifting devices, wheelbarrows, shovels, sleds and other equipment.”many different groups with many functions contribute to the realization of the iCeHOtel dream. Some of the artists that are here have never seen snow and ice before, while others are old hands at this. it’s a creative exchange, a dialogue about creativity and various techni-ques,” explains arne.Over the years, the ice art at iCeHOtel has continued to evolve. realizing the sketches and ideas always presents new challenges. this leads to the invention of new tools and new building processes that make the work easier.”Just imagine what it was like when we star-ted. it was truly a pioneering project. take the lighting, for example. We didn’t have any electricity, so we only used candles to illumi-nate the art. it was attractive, but the heat and soot from the candles was detrimental. the expertise of the lighting group has helped us to come up with completely new forms of expression in ice and snow,” relates ice scu-lptor lena Kriström, who is here for her 19th consecutive winter.

IndIa InspIratIonthis winter, together with mats “Nille” Nils-son and Sofie routsalainen, she is creating the spectacular hall of columns that runs th-roughout iCeHOtel.”the inspiration came to me on a trip in in-

”For us, art is at the heart of it all. Each year, some

250-300 artists from around the world express

an interest in participating in the creation of

ICEHOTEL.”

ice sculpting veteran lena Krisström puts the finishing touch in the hall of columns.

arne Bergh, artistic director, ICEHotEL

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Art & Design Group


dia last autumn. i found myself humming the Swedish children’s song indialand, by lennart Hellsing. the narrative of the lyrics in combi-nation with the fabulous temple architecture and nature conjured up a lot of images in my head. like the magician, who was so thirsty he turned himself into a glass of juice and drank himself up. ’that’s just like iCeHOtel,’ i thought, but the river drinks itself up when the whole creation melts each spring,” ex-plains lena Kriström as she puts the finishing touches on an ice relief. together with the three artists, i wander among the impressive, 5 to 6-metre columns of ice, each crowned with an exotic capital and a bold relief at the base. We pause to admire a relief carved in one of the snow walls near the ice chandelier at the far end of the hall of columns.”look at this; a snake is wriggling across the snow and through the jungle, and an elephant is about to step into the hall of columns. it’s nice to let these two worlds meet here,” says Sofi routsalainen.”and creating all of this together has been re-ally fun,” adds lena.Nille comments:”yes, and it went quickly. the hall of co-lumns was completed in two weeks. it was almost anticlimactic when we were finished. the weather is partly to thank for that, since it was rather cold. We have also been ac-quainted and a part of this for quite some time.” they pose for the photographer by the ice py-ramid, whose peak points up at the ice chan-delier. together, they resemble an hourglass.”iCeHOtel has a lot to do with time. the whole project is a reminder of the passage of time and that the art we have created is here and now, just for the time being, until the sun returns it to the torne river some time in april or may,” says a contented lena Kriström.

aLL of tHE LIgHt Is on tHE artKoppla och brinn ab reads the sign on the door to the lighting shed down near the river, where we join light design duo Julia engberg and John Pettersson. Julia and John are from Stockholm, where they run a light design com-pany called inwhite. they are here in Jukkas-järvi for six weeks to consult with the artists on how to bring the ice art to life using the right lighting. ”this is our third year, and we would like to continue to return. in all, there are nine of us who work with lighting. We’re here during the entire creative process, so we can talk to the artists about the effects they wish to achieve with their art. With our knowledge of lighting, together, we can bring out the magic in the ice, which is a truly amazing material. there

are a lot of factors to consider: how the light flows through the clear ice; how light interacts with snow, and how light behaves in two con-joined blocks of ice. the whole atmosphere, the creativity and all of the challenges con-stitute a unique milieu that offers an oppor-tunity to develop one’s self and others. Just look around, here in our little work shed. this is where we make our magic and build all of the necessary components for the lighting sys-tems,” says Julia.a visit to iCeHOtel is a surrealistic expe-rience that demands warm, comfortable clo-thing and plenty of time. From noon until 6 p.m. each day, the hotel becomes an art gal-lery where every suite has its own story to tell. already, just a couple of days before the offi-cial opening, guests from afar are on location to witness the birth of iCeHOtel. One suite that creates a strong impression in this year’s hotel bears the signatures of bri-tish art and design duo ben rosseau and ian

douglas-Jones. Sci-fi nerds that they are, they present their take on the film tron: legacy, which premièred on 17 december, 2010 a week after the opening of iCeHOtel. a cold, blue light vibrates in the room. you can almost hear an electronic buzz. is it a spaceship, a vehicle that will transport me to another world and another time? i pause in the room until i am alone, close my eyes and wait. the minutes pass. eyes shut, i hear the unmistakable swish of Gor-tex clothing as someone approaches. Somewhat dazed, i hurry out into the corridor and on to the next world of ice.

the lighting of the art is customized on-site in a close dialogue between lighting designers and artists.

Art & Design Group


in the soft, white, inviting bubble Suite crea-ted by dutch artists edith Van de Wetering and Wilfred Stijger it is crowded. they are assisted by the snow-and-ice team as they helpfully lend a machine to artists working in the neigh-bouring suite.”a ball is really a fantastic basic shape to work with. it’s pleasing to see that my own invention, the icespider tool, which placed second in a major design competition in Hol-land, is ideal for sculpting beautiful balls of snow and ice in two different sizes. the tool also works well in other temperatures and with other textures; namely, sand sculpting, which we do a lot of in many parts of the world,” explains Wilfred. in another suite we meet Jens dyvik. He works diligently at building a complex labyrinth sys-tem of quadratic pieces of ice against the white snow walls. the pieces of ice are joined or, rather, glued together with water.”my colleague pulled his back and is lying flat in bed. He can’t be here to help. i have sawn 6,000 pieces by hand. i need another 2,000 to complete it. What do you think? Will i finish it before Friday?,” wonders Jens.the stress is barely concealed by his smile. He tells us about his work of art.”We have named this suite the dimensional

lounge. it’s monotone art, since the shape is repeated again and again. like a form of madness. the job, itself, is also monoto-nous. it’s interesting how it wears one out, both physically and mentally. We were inspi-red by the classic domino board. We want to create a new form of expression,” concludes Jens dyvik.

GivinG the cold a head startalf Kero strides briskly across the yard in front of the building site. alf is the construction ma-nager and is in charge of the actual building project, personnel and equipment. He works

with architect Åke larsson and artistic director arne bergh. ”Work on this year’s iCeHOtel actually be-gan last winter, when we harvested the ice blocks that are now being fashioned into art by the visiting artists. this year we have also installed an 800-square-metre piping net-work, which helps us to freeze the ground. We haven’t needed to use it, since weather conditions have been favourable this winter, with sub-zero temperatures as early as Octo-ber. it was a record-early building start,” says alf.in addition, sections of the corridor have been prefabricated. alf Kero explains:”We are constantly working to improve the ef-ficiency of the building process. a big part of my job is to develop storage and logistics, to create even better conditions and to fine-tune the details. Prefab is a short cut. the finished corridor elements have been in ice storage all summer. that gave us a flying start when we began work in the autumn. by November 17th, the first guests were already staying in the part of the hotel that had already been completed. Normally, we don’t open the doors until around december 10th,” says alf as he hurries off to his next task.

bubble Suite is ready. Next door, in dimensional lounge, Jens dyvik struggles to finish in time for the opening.

”We are constantly working to improve the ef-ficiency of the building process, explains alf.”

Art & Design Group


local artistsNot all of the artists have travelled from afar. magdalena Åkerström, who lives in Kiruna, is sculpting in her suite together with italian alessandro Falca, also a Kiruna resident. the suite is called ice Fishing. Here, guests are ’beneath the ice’; where a large hook hangs from the ceiling, waiting for the fish to bite. right now, they are engaged in an intensive di-scussion as to how the seaweed that is taking shape will continue up through the ceiling. ”We must get help from one of the more expe-rienced ice artists — arne, for example,” says magdalena, touching up a fish with large ice globes for eyes.We meet another local artist, anna-Sofia mååg, from malmberget. She’s building a suite at iCeHOtel for the third time.”this year i’m sculpting a female polar bear and two cubs.” the huge polar bear watches majestically over the bed, protecting the sleep-ing guest and guarding her cubs. the constel-lation Ursus minor (the little bear) sparkles on the ceiling. anna-Sofia mååg is a ceramist who produces utility pieces in limited series, larger public commissions, and sculptures and installa-tions. both her work and her feel for the mate-rial have attracted considerable attention.

”the atmosphere at iCeHOtel is unique. For a brief period, artists and designers from around the world gather here to create all of this. i’ve participated before, so i meet old friends as well as making new contacts. it’s like a gigantic workshop where we come up with ideas and plan group shows together. the dialogue is ongoing and there’s a lot of curio-sity. We’re curious about each other’s work, we give each other advice, and the atmosphere is open and dynamic. there isn’t any of the exclusivity or competitiveness that one expe-riences in other contexts,” says anna-Sofia.She continues:”this year, for the first time, i’m staying for the whole season. i’ll be instructing guests in ice sculpting. i am really looking forward to following the full lifecycle of iCeHOtel and watching the living material as it is transfor-med and developed throughout the intensive period up until mid-april.”

MorninG MeetinG in oktaGårdenWe conclude our visit with a morning meeting in Oktagården, a tall, octagonal building close to iCeHOtel. the tiny hall is crammed with big winter boots and winter clothing. Jammed into the small meeting room, some 40 frozen, red-eyed artists are huddled over steaming

coffee mugs and generous sandwiches. many have been working half the night and have al-ready put in several hours, even though it is barely 10 a.m. the snow-and-ice group leader Johan larsson claps his hands for attention. Often, artistic director arne bergh leads the information meeting. today, however, he has other duties to attend to. the murmur of conversation in every imaginable language subsides to a hush. ”i would just like to inform you that, today, there is no information,” he says in english.everyone laughs and applauds.then, he reminds us of the farewell party that is to take place in two days. there will be food and drink at the local heritage centre. more applause and delighted cheers fill the room. What follows is some vital safety information concerning the importance of wearing hel-mets and protective clothing when working with dangerous equipment such as chainsaws. and, the absolut iCebar opens on Friday. all present are welcome. He glances at his watch and continues.”right, let’s get to it! the official opening is on Friday. as far as i can tell, we are on schedule and, together, we will have created the most beautiful and spectacular iCeHOtel ever, just as we do every year.”

artists gathered for the morning meeting in Oktagården. a long-awaited warm break after hours of work in sub-zero temperatures


Village walkwooden sculpture of carl von linnéArtist: Arne BerghThis sculpture, made in lime-tree, was made for the World Expo in Seville in 1992 and is current-ly owned by Skansen in Stockholm. After a bronze cast of the sculpture was made it was sent here to Jukkasjärvi for resto-ration and stands here today on loan from Skansen. Arne Bergh is working as Artistic Director at ICEHOTEL since 1994.

The arT of JukkasJärvi

washbasin (tradition / hf01) Designers: Mats Nilsson & Jens Thoms Ivarsson. Made of magnetite.

Open your eyes to art from different eras and different techniques when you go exploring through Jukkasjärvi.

MaGnetite heavY art sculpture park Made out of magnetite, the mineral which Kiruna municipality can thank its exis-tence for, these eighteen sculptures make up an year-round outdoor art exhibition, located next to ICEHOTEL.

free Artist: Mark Armstrong. Created for the celebration of the 400th anniversary of Jukkasjärvi, Armstrong’s magne-tite sculpture is made up out of catenary arches, just like the Main Hall in ICEHOTEL.

abrahaM MoMMa-reenstierna in a sledArtist: David Klöcker Ehrenstahl (1628-1698) He founded the old Svappavaara coppermine and Kengis Bruk in Pajala and was knighted Reenstierna for his efforts. The painting was donated by professor John Reenstierna.

wrapped trees Artist: Christo. This painting, created in various techniques, depicts one of artist Christo’s world famous art installations with trees wrapped in cloth.


Village walk

JukkasJÄrvi church, the altarpiece Artist: Bror Hjorth (1894-1968). Jukkasjärvi church’s current altarpiece came into place in 1958 as a gift from LKAB in connection with the church’s 350th anniversary. The altarpiece, which has the form of a triptych, is cut out in teak and depict scenes from the Laestadian revival which was named after the priest Lars Levi Laestadius.

JukkasJÄrvi church, the orGan The organ was built by Grönlunds Orgelbyggeri in Gammelstad and decorated by Lars-Levi Sunna. The facade has the sun and the Christian cross in the center. The organ is made of curly birch, reindeer antlers and crusted skin. The register is decorated with various characters taken from the Sámi mythology. The organ has three specific sounds: Bird Song, Cymbal Star and Magic Drum.

Model photos Photographer: Herb Ritts, 1996. The world famous photos from the ABSOLUT VERSACE cam-paign – photographed in Jukkasjärvi with supermodels Kate Moss, Naomi Campbell and Marcus Schenkenberg.

Chainformati on is specialized in supplying cloud based soluti ons for concept management and franchise support. We off er the Chainformati on Concept Manager™, CCM-portal as a single source of informati on. It will help any chain gain huge operati onal effi ciencies and cost savings across the whole organizati on by giving the right people the right informati on in real ti me.

For the past ten years we have had the benefi t of working with a multi tude of strong branded, fast growing chains, including ICEBAR by ICEHOTEL. Our customers range from single start-ups to global multi -unit operators, throughout retail, food, and service industries, being franchised and/or corporately owned. The CCM portal supports thousands of branches and users every day.

Visitwww.chainformation.com to see how really great concepts do it

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Multi ple branches, markets and people

That requires well defi ned operati onal standards and conceptual guidelines - the

common way how to do things has to be internally communicated crisp and clear like

the Torne River Ice.

Chainformati on is proud to be a selected partner with ICEBAR by ICEHOTEL and to deliver

all the tools and systems needed for them to manage, grow and support every franchisee

across the world.

For ICEBAR by ICEHOTEL, as for any other concept- and brand driven chain, eff ecti ve and structured internal communicati ons combined with smart tools for interacti on and

collaborati on is an absolute success factor, for the single franchisee and for the chain

as a whole.

With a powerful communicati on portal such as CCM, ICEBAR by ICEHOTEL has an

integrated, cloud based system to manage every aspect of multi ple countries, user levels, offi ces,

stores, mobile workers and even suppliers, customers and business partners.

- ONE concept - ONE place to communicate - ONE CCM

annonsen.indd 1 11/22/2011 8:15:43 AM


ICESCULPTING in -40Photo by Hans-Olof Utsi

ICEBAR


Watch the world’s hottest major cities. Chances are, you’ll soon be able to enjoy a cool experience signed ICEHOTEL. Petra Wadlund Lindh, Executive director for ICEBAR by ICEHOTEL, explains: “We know

ice and we know art. ICEHOTEL is now seeking partners in the right urban settings to create oases in the midst of the big-city hustle and

bustle; places where people can pause for a while in a magical encoun-ter with the frozen Torne River and contemplate their own place in

the great scheme of things.”

”We wish to tell the story of Lapland’s unique nature and pure water, and to

inspire people to care for our planet”

Petra Wadlundh Lindh, Director ICEBAR International

ICEBAR


ThERE Is AlREAdy a bit of ICEhOTEl in Istan-bul, stockholm, london, Oslo and Copenhagen. And the family continues to grow.“yes, we’re growing. Over the years, we’ve built up a worldwide network of customers, partners and ar-tists. It seems natural that the next step should be to develop our business with the establishment of satel-lites in major cities, and to let the bars to become an extension of ICEhOTEl in Jukkasjärvi,” says Petra.

since the start, when the first ICEhOTEl was built in1990, art and design have been a key ele-ment. Over two decades, numerous acclaimed artists have contributed to the development of the art form and created the surrealistic, magical hotel north of the Arctic Circle.

“In each ICEBAR by ICEhOTEl visitors encoun-ter internationally high-class art. The setting is in-formal and the works of art add value to the expe-rience and surprise guests, many of whom do not normally visit art shows,” explains Petra.

Petra is animated during our discussion, and her passion for ICEhOTEl is obvious. she has been part of the ICEhOTEl project since the early-1990s, when she left her home town of Gävle and moved north to Kiruna.

“It’s really amazing, because it seems that anyth-ing is possible here. Everyone on the management team for ICEBAR by ICEhOTEl works close to ICEhOTEl’s core operation.

We feel this is important, so that we can ensure that authenticity and our core values are preser-ved among our franchisees throughout the world. They are our ambassadors and they convey a sense of the joy and delight that is implicit in everything that ICEhOTEl does,” says Petra.

she explains that the franchisees are not a homo-geneous group, but are attracted by this common factor and the driving force behind it.

she continues:“The whole operation is based on natural values

and a great respect for the pristine Torne River. This is the very heart and soul of ICEhOTEl. For us, it is very important that we spread this mes-sage now, as we establish the ICEBAR by ICEhO-TEl concept throughout the world. Of course, there is a commercial motivation in it as well. But we have a greater dream. We wish to tell the story of lapland’s unique nature and pure water, and to inspire in people to care for our planet,” conclu-des Petra Wadlund lind.

The ICEHOTEL famILy is growing: 1

3

faCTS

Once a year each ICEBAR by ICEHOTEL changes its theme and design.

2

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Words by Ella Jonsson Photographs by Anders Alm

“Finding the right partners takes time.”

It takes 35 to 40 ton-nes of ice to make an ICEBAR.

The ICEHOTEL Art & Design Group contracts world renowned artists to create the bar designs.

The most common tools are chainsaws and chisels. The iceglass machine is custom made in Jukkasjärvi.

ICEBAR


COPENHAGEN

ISTANBUL

LONDON

OSLO

STOCKHOLM

Momentary Escape.With a twist of arctic

www.icehotel.com/icebar

ICEBAR


ICEBAR JUKKASJÄRVI by ICEHOTEL is the mothership of all icebars. It was here, on the shore of one of Europe’s last untamed rivers, that the idea to create a bar of ice and snow was conceived. Smiles on virtually every face attest to the fact that the place is well-loved by staff and guests. For a total winter experience of Swedish Lapland, a visit to this bar is a must. As befits the mothership of all icebars, the drinks and the service are world-class.

Making the pilgrimage to ICEHOTEL and visiting this bar is something we feel you should do at least once in your life. Dancing on a floor of snow and drinking champagne and other beverages from glasses made of ice is an incomparable experience. At other ICEBARs, your stay is limited to 40 minutes. Here, you can stay as long as you like, and when you do venture out, you’ll find it is colder outside than it is in the bar.

Signature drink/Attraction (Jukkasjärvi)

Aboslut Vanilia, blueberry liqueur, elderflower cordial, Blue Curacao

Bar life for the winter-crazed

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Snow on the dance floor. This season, the dance schedule is on the ceiling.

3

Why ICEBAR by ICEhOTEl is well worth a visit:

All-natural, really cold winter. Take as much of it as you like!

The wedding dance: couples who marry in the ice church dance their first dance as newly-weds here – always to a fantastic remix of Whitney Houston’s I will always love you.

ICEBAR by ICEHOTEL / Marknadsvägen 63, Jukkasjärvi. Phone: +46 (0)980 668 00. [email protected]

ICEBAR by ICEHOTEL Jukkasjärvi, designed by Art&Design Group, ICEHOTEL. Photo by Leif Milling.

ICEBAR


Each day, visitors from all corners of the earth discover ICE-BAR LONDON by ICEHOTEL. The bar is located in what was once the wine cellar of kings and queens, in Heddon Street, Mayfair, London.

Staff provide that little extra to make your bar visit even more memorable. Bartenders have embraced the current theme ’pu-rity with a twist’ to concoct an exciting, refreshing and crowd-pleasing selection of cocktails. The most popular drink was inspired by a problem; at ICEBAR, one may not muddle ingre-dients or crush ice.

Signature drink/ICEBAR MOJITO

Mint infused Pampero Blanco Rum, Lime Juice, Mint Sugar Syrup, Soda Water

from Royal wine vault to trendy bar of ice

12

The location. ICEBAR LONDON, in central London, is close to many fine heritage buildings.

3

Why ICEBAR lONdON by ICEhOTEl is well worth a visit:

The staff. They love their work, mix fabulous cocktails and make sure every guest gets the whole story on the origins of the pure ice.

A complete experience: from the ICEBAR, through to the outdoor terrace, di-ning facilities and function spaces, ICEBAR LONDON is the perfect place to eat, drink, relax and play.

REG

ENT STR

EET P I C A D I L LY C I R C U S

H E D D O N S T R E E T

ICEBAR LONDON by ICEHOTEL / Below zero restaurant, 31-33 Heddon Street, Mayfair, London. +44 (0) 20 7478 8910, [email protected] designed by Jens Thoms Ivarsson & Mats Nilsson

ICEBAR


Not far from the National Gallery, the Norwegian Theatre and Bristol Hotel lies ICEBAR OSLO by ICEHOTEL. The same anyth-ing-is-possible attitude that surrounds ICEHOTEL in Jukkasjärvi pervades this enchanting gem of ice.

With a total area of 500 square metres, this is the largest ICE-BAR by ICEHOTEL. It is a friendly meeting place that not only has an icebar, but also a warm bar, conference rooms and a po-pular souvenir shop. At ICEBAR OSLO by ICEHOTEL, time ne-ver stands still; normally, there is always an event in progress. Here, a traditional Norwegian Christmas buffet is served the Tornedalen way. In autumn 2011, in collaboration with WWF and Arts & Craft, the Blue Wave jewellery collection, inspired by the oceans of the world, was launched here.

Signature drink/Arctic Affair

Hammer Ulagret, Monin Cucumber, Belvoir Elderflower pressé.

more than a cocktail bar

12

The drinks: one of Norway’s most talented bartenders created many of the drinks on the menu.

3

Why ICEBAR OslO by ICEhOTEl is well worth a visit:

The souvenir shop has an interesting range of unusual items that also attract visitors other than icebar guests.

The staff: they refer to them-selves as ”the crew” and they do everything to give you a delightful ICEBAR experience.

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ICEBAR OSLO by ICEHOTEL / Kristian IV’s gate 12, Oslo. Phone: +47 22 42 66 61. [email protected]. www.icebaroslo.comNorthernmost Nautilus designed by Sofi Ruotsalainen & Mikael Nilsson.

ICEBAR


ICEBAR COPENHAGEN by ICEHOTEL is a unique experience for Copenhagen residents and visitors alike. It is Copenhagen’s best-kept secret and is just 150 metres from the world’s long-est shopping high-street. Adjacent to ICEBAR is the Courtyard Bar, where, after a long day of shopping, you can relax on one of the many sofas, order one of the city’s best cocktails and enjoy great music.

For the many visitors to Scandinavia who never make it as far north as Jukkasjärvi, or even to the sister bars in Stock-holm and Olso, ICEBAR COPENHAGEN by ICEHOTEL offers a chance to experience a little glimpse of the fantastic nature of this part of the world.

Signature drink/Twenty-seven Carat

Absolut ruby red, passionfruit liqueur, passionfruit puree, orange juice, vanilla sugar.

Copenhagen’s best-kept secret

12

2011’s interior design “Jewellery” is so extra-vagant that it will engulf you in a feeling of luxury.

3

Why ICEBAR COPEN-hAGEN by ICEhOTEl is well worth a visit:

Friendly staff dedicate themselves to creating an atmosphere in which everyone is comfortable and well-cared-for.

A small bar with a big heart, just minutes from Ströget.

L Ø N G A N G S T R Æ D E

S T O R M G A D E

Ve

s t er V

ol d

ga

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N a t i o n a l Mu s e u m

o f De n m a r k N a t i o n a l

M u s e e t

D a n s k D e s i g nC e n t r e

FARVERGADE

ICEBAR COPENHAGEN by ICEHOTEL / Hotel 27. Løngangstræde 27. Phone: +45 3311 7000. [email protected]. www.icebarcopenhagen.com

Northernmost Jewellry designed by Åke Larsson, Arne Bergh & Sofi Ruotsalainen. Photo by Christopher Hauser.

ICEBAR


Guests break the ice at ICEBAR STOCKHOLM by ICEHOTEL. Something about the place brings out a playful curiosity in people of all ages. Strangers talk to each other; the tourist, the Stockholmer, the business traveller – people become kids again when they step into the cold and experience the laugh-ter-inducing sensation of drinking from a glass made of ice.

If you’re visiting Stockholm and Sweden for the first time, ICE-BAR STOCKHOLM offers an authentic Nordic experience. This is your chance for a sneak preview of northern Sweden, right in the heart of Stockholm.

Signature drink/WolfPaw

Aboslut Vodka & lingonberry juice

an all-Swedish icebreaker in the heart of Stockholm

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The location: the entran-ce is less than 20 metres from Arlanda Express.

3

Why ICEBAR sTOCK-hOlM by ICEhOTEl is well worth a visit:

The all-Swedish menu: drinks are mixed only with Sweden’s best spirits – Absolut Vodka, Mackmyra Whisky, Nils Oscar Gin and Träkumla Rum.

The double cape: specially designed to keep you and your dearest warm and cosy during your visit.

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N O R D I C S E AH O T E L

S T O C K H O L MC E N T R A L S TAT I O N

ICEBAR STOCKHOLM by ICEHOTEL / Nordic Sea Hotel. Vasaplan 4. Phone: +46 8 50 56 35 20. www.icebarstockholm.com

Northernmost Attractions’ designed by Lena Kriström.

ICEBAR


Istanbul is a city of contrasts. Here, Europe and Asia meet head on, and on either side of the greenish blue waters of the Bosporus rises a city of cultures from both continents. Here, the splendour of history meets pulsating techno and the city’s night life transcends all boundaries.

ICEBAR IST by ICEHOTEL opened at Istinya Bayri Cd in Sep-tember 2011, bringing the Nordic winter chill to a city that sel-dom sees snow. The Northernmost Impressions theme builds on the merging of the city’s two civilisations. Where Arctic meets Orient, Turkish art finds expression in naturally blue ice from the Torne River.

Signature drink/Ice raki

Yani raki, water – on the rocks

a triumphant fusion of arctic chill and oriental artof ice

12

The astonishing contrast of hot and cold.

3

Why ICEBAR IsT by ICEhOTEl is well worth a visit:

Hot and cold complement each other in a bar that gives you a total experience of Swedish Lapland.

Friendly service, the Scandinavian way.

E s k i B ü y ü k d e r e C a d

B ü y ü k d e r e C a d

M a s l a k M e y d a n S k S h e r t o n M a s l a k I s t a n b u l

ICEBAR IST by ICEHOTEL Windowist Tower Eski Büyükdere Cad.No:26 Maslak. Phone: +90 212 214 74 44. www.icebarist.com

Northernmost Impressions. Designed by Sofi Ruotsalainen & Mikael Nilsson. Photo by Mikael Nilsson.

ICEBAR


COPENHAGEN

ISTANBUL

LONDON

OSLO

STOCKHOLM

Momentary Icebreaker.Best served chilled

www.icehotel.com/icebar


Art Suite 319, Bubblesuite.Wilfred Stijger & Edith van de Wetering, The Netherlands. 2010/2011Photo by Leif Milling



Åke Larsson & Arne Bergh, ICE CANOE on Torne River in midnight sun.Photo by Jan Jordan


Booking


Kiruna

ICEHOTELOrca safari

Arctic

Abisko

KIRUNA

A r c t i c C i r c l e

Berlin

Madrid

Paris

London

StockholmMoscow

Rome

Jukkasjärvi

H A G L Ö F S L O G O T Y P E

BASIC LOGOTYPE. TO BE USED AS POSITIVE BLACK ON A LIGHT BACKGROUND

PLEASE CONTACT HAGLÖFS IF YOU REQUIRE ASSISTANCE OR ADVICE WITH THE APPLICATION OF THE LOGOTYPE

TEL +46 226 670 00, FAX +46 226 571 59

advice on bookingContact our booking department when planning your trip to ICEHOTEL. We’ll help you

to get the most out of your vacation, and we have plenty of helpful suggestions. Here,

you’ll find all the answers to your questions about accommodation, activities and all of

our offerings. Our group and conference department will be pleased to put together a

program proposal including accommodation, activities, meals and transfers, all according

to your wishes.

ICEHOTEL is situated just 17 km from Kiruna’s railway station and 12 km from Kiruna Airport. From Stockholm, you can reach Kiruna easily by train. Book your ticket with SJ.

FLYING TIMES TO KIRUNA FROM

Stockholm 1 hr. 30 min.

Copenhagen 2 hrs. 20 min.

London 3 hrs. 45 min.

Paris 3 hrs. 50 min.

Milan 5 hrs.

Frankfurt 3 hrs. 30 min.

Madrid 6 hrs.

New York 10 hrs.

Rio de Janeiro 20 hrs.

Tokyo 12 hrs. 30 min.

Sydney 25 hrs.

ICEHOTEL ParTnErs

COnTaCTPhone: +46 (0) 980 66 800Fax: +46 (0) 980 668 90Email: [email protected]

addrEssICEHOTEL981 91 JukkasjärviSWEDEN

82, bd des Batignolles - 75017 Paris - FRANCETél. : +33 (0)1 53 42 35 35 / Fax : +33 (0)1 42 94 06 78Web : www.carrenoir.com

GEODISGDI_07_0860_Logo_Geodis_Wilson20/04/2007

ÉQUIVALENCE PANTONES ÉQUIVALENCES QUADRI

PANTONE Cool Gray 11 C NOIR 80%

PANTONE 2727 C à 50% CYAN 45% M25%

PANTONE 2727 C CYAN 90% MAGENTA 50%

Ce fichier est un document d’exécution créé sur Illustrator version 10 ou ultérieure).

For more inFormation on accommodation, restaurants & activities, see page 59 or visit www.icehotel.com.

Enjoy a true adventure

On the animals’ terms! Hotel, Conference, Restaurant and Wildlife Park. An exclusive and unique

experience and meeting place in Blekinge archipelago. Hunting and fishing in cooperation with ICEHOTEL in Jukkasjärvi. Welcome!

www.eriksberg.nu

Documents

ICEHOTEL Magazine 2011-2012