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8/6/2019 Icici Prudential Life Insurance 1207896128970994 8
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Presented By
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Product Profile
1. Insurance Solutions for Individuals
2. Savings & Wealth Creation Solutions
Cash Plus SavenProtect Cash Back Lifetime Super & Lifetime Plus Life Link Super Premier Life Gold Invest Shield Life New Invest Shield Cash back
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3 . Protection Solutions LifeGuard Home Assure
4. Child Plans
Education insurance SmartKid
5. Retirement Solutions
Forever Life Life Time Super Pension Life Link Super Pension
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6 . Health Solution Health Assure and Health Assure Plus Cancer Care
7. Group Insurance Solutions Group Gratuity Plan Group Superannuation Plan Group Immediate Annuities Group Term Plan
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8 . Flexible Rider Options Accident & disability benefit Critical Illness Benefit Income Benefit Waiver of Premium
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Strengths
1. ICICI Prudential is No. 1 private life player in India.
2. Innovative insurance policies with rider benefits.
3 . Motivation factors provided by the company.
4. One of the largest financial Institution of Indias.
5. Second largest bank with network of 4 69 branches and 1740 ATMsacross India.
6 . A huge database of corporate clients, retail customer, and bankcustomers of ICICI.
7. Training provided to all people associating with ICICI prudential.
8 . Highest paid up capital deposited in IRDA, in comparison to all players.
9 . Assets base of ICICI is more then Rs 1, 0 8 ,000 Crores.
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WEAKNESS
1. Very huge premiums of policies.
2. Compare to other insurance sector.
3 . Minimum premium is 1 9 000.(Expect tax saving policy only 10,000)
4. Target upper class people only.
5. Policy charges are very high.
6 . And problematic to advisors also.
7. Poor distribution is in English language only.
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OPPORTUNITIES
1. Tie up with more corporate agents all over India.
2. Tie up with broker also
3 . No. of adopting new technology.
4. Strong Brand of Company Helps to boost sales inn market
5. Attract more people of providing customer centric products
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THREAT
1. Threat from existing life insurance players
2. Threat from new entrance.
3 . Threat to substitute products
4. Change in the policy of IRDA
5. Competition from more & more new players
6 . People dont aware of different distribution channel
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05
1015202530
35404550
Below 25
25 To 3535 To 4545 To 55Above 55
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0
5
10
15
20
25
30
35
Below25
35 To45
Above55
Cash BackLife Time
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0
5
10
15
20
25
30
35
Below25
35 To45
Above55
Fully SatisfiedSatisfiedNot Satisfied
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