Icons of desIgn from conceptIon to creatIon

SC IENCE & TECHNOLOGY 13 x 30 minute series

These are the icons of design – we’ve seen them but we’ve never really heard the story behind them. From conception to creation, Design DNA tells the birth stories of the beautiful and essential items in our homes. A biography of sorts where the hero may be an appliance, a gadget or a chair. Every product is celebrated for its ingenious design, its elaborate construction and, most important, its place in the hearts of consumers.

Each episode features three essential pieces of home design – following the product from the first spark of conception, through the brilliance of the design to the final mechanics of the factory floor. Each segment offers a perfect bite-sized nugget of information and entertainment. Everyday items include the La-Z-Boy recliner, Miele washing machine, Umbra Garbino bin, Tupperware, Eames lounge, Toto toilet, Playmobil, Vaughan hammer, Jacuzzi, Pyrex, Maglite flashlight, Toro lawnmower and the Swiss Army knife.

Audiences will appreciate the ultimate access inside some of the world’s top manufacturing plants, whilst admiring the artistic and practical design elements employed to make the cherished items an integral part of everyday life in a family home.

Produced in High Definition Produced by Castlewood Productions

AustrAliA109 Reserve Road, Artarmon Sydney NSW 2064 Tel: 61-2-9437 2000 Fax: 61-2-9437 2017

EnglAnd 41-42 Berners Street London W1T 3NB Tel: 44-207-323 3444 Fax: 44-207-580 6479

irElAnd 7 Windsor Place Dublin 2 Tel: 353-1-614 6270 Fax: 353-1-639 4944

w w w . b e y o n d . c o m . a u