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ICT and Tourism

Mr. Ivor Ambrose,Managing Director, ENAT

EC DG Enterprise Sherpas Meeting, 27 March 2012

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ENAT

A non-profit, multi-stakeholder association oforganisations and individuals from the private, public andNGO sectors.

Established 2008, after 2-year EU-funded project. The association has about 200 members in almost 30

countries. Our mission is to make European tourism destinations,

products and services accessible to all visitors and tohelp promote Accessible Tourism around the world.

Working with Tourist Boards, enterprises, research,education and training institutions, UNWTO, ISTO-OITS,

disability & elderly organisations, and others....

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ICT

Everyone needs good access!

Toegankelijkheidsbureau vzw. Belgium

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ENAT past and current ICT

projects OSSATE (One-Stop Shop for Accessible Tourism in Europe),eContent (2005 2007). Venue accessibility database atwww.EuropeforAll.comCETA (2009 2010) www.ceta.enat.be Providing online accessibletourism competitiveness tools for SMEs.ETCAATS (2009 2011) Leonardo project. Developed an e-Learning platform & training course in accessible tourism:

www.accesstraining.eueAccessplus (2010 ongoing) DG INFSO funded ThematicNetwork, where ENAT addresses accessibility of tourism websites,self-service terminals and ICTs www.eaccessplus.euSTEEP (Starting 1 April 2012) - the new Calypso Social TourismEuropean web platform, for cross-border social tourism in Europe.ENAT Database of Accessible Tourism Projects and GoodPractices:http://www.accessibletourism.org/?i=enat.en.enat_projects_and_good_practices

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ENAT proposals for ICT &

TourismAddressing the accessibility dimension across the board:

Web accessibility in the tourism sector

Accessible Self-Service Terminals for tourists

Accessible mobile personal information systems for visitors

ICT tools for planning & managing accessible destinations

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ENAT proposals for ICT &

TourismAddressing the accessibility dimensionacross the board:

Web accessibility in the tourism sector

Stimulate know-why and know-how in thetourism sector about web accessibility

Added value for business Ease-of-use for customers. Web and mobile applications. Online information

Online booking

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Web accessibility and

tourism Without accessibility:

Possible loss of customers in general Loss of customers from the 68 billionsegment

of people with disabilities, elderly and fellowtravellers

Ageing society UN-conventionof the rights of

people with disabilities

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ENAT Survey of 39 Websites ofNational Tourist Organisations in Europe

(Summer 2011)

Are NTO websites accessible for people withdisabilities?(Compliance with web content accessibility

guidelines)

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ENAT Web Accessibility Survey of 39 Websites ofNational Tourist Organisations in Europe

(Summer 2011)

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ENAT Web Accessibility Survey of 39 NTOwebsites:

T.A.W Accessibility Test< Passed.Failed >

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Results of the survey:Accessibility of 39 NTOs websites

Result of theautomatic testing(WCAG 1.0

level A)

Failed 74.4%

Passed 25.6%

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ENAT proposals for ICT &

TourismAddressing the accessibility dimension across the board: Accessible self-service terminals for all

Bank ATMs and payment terminals Ticketing machines and entrances

Availability, Accessibility, Usability....Design standards

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ENAT proposals for ICT &

TourismAddressing the accessibility dimension across the board: Mobile Information systems for visitors

Info-guides for destinations and attractions audio, video, text,sign-language. + accessibility and navigation systems

Web-based apps accessible for all visitors On-board transport information systems plane, boat, train,bus, taxi, etc.

Personal, mobile ICT-based services for safety and security Personal, mobile ICT-based health and care services. User interface and user experience design (UI/UX).

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ENAT proposals for ICT &

TourismAddressing the accessibility dimension across the board:

ICT tools for destination planning, management andalways-on services

Destination management tools for access planning andperformance monitoring

ICT-based services for safety and security ICT-based health and care services Training for managers and staff delivered by ICTs .

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ENAT proposals for ICT &

TourismAddressing the accessibility dimensionacross the board:

Eliminate dj vu ( - lack of ICT access)!Bring the tourist / visitor experience intocentre-stage of ICT developmentSupport and secure all visitors with ICTsTourism industry leading the developmentand uptake of accessible ICTs.

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