ICT Supporting Aging Society - HitachiPost information society = Knowledge-based information society ICT Supporting Aging Society Japanese Government Initiatives and Hitachi Challenges

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© Hitachi, Ltd. 2008. All rights reserved. v.4.23a

Japanese Government Initiatives and Hitachi Challenges

ICT Supporting Aging Society

Mr. Yasushi Fukunaga

26 April, 2008

Corporate Chief Engineer

Hitachi, Ltd.


1. Aging in Japan

Contents

2. Long-term strategy initiative: “Innovation 25”

3. Post information society = Knowledge-based information society

ICT Supporting Aging SocietyJapanese Government Initiatives and Hitachi Challenges

4. ICT services in knowledge-based information society

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1. Aging in Japan


3© Hitachi, Ltd. 2008. All rights reserved.

Japan now1-1.

Social issues: depopulating society, financial crisis, social divide

Total population: 127.5 million

1.53

1.06

1.44

Total land area: 377.8 thousand km2

Population density: 337.6/km2

3





Aging society is coming1-2.

Population aged more than 65 years old

/ Total population

％％％％

1990 2000 2010 2020

0

5

10

15

20

25

302010

0

Male

Female

4008001,200 800400 1,2000

10

20

30

4050

60

708090

100～～～～

(Age)

Population (thousands)

2050

Japan is considering the great challenge of its rapidly aging society

Population pyramid of Japan

04008001,200 800400 1,2000

10

20

30

4050

60

708090

100～～～～

（Age

）

Population (thousands)

Male

Female

Japan

France

Italy

U.K.

China


1-3. Hitachi facilities for wellness support

Home care/Senior day centers (7)

Senior housing (7)

Company hospitals (7)

Fitness clubs (2)

�Hitachi facilities are operated for employee welfare and public welfare

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Increasingly active senior citizens1-4.


1-4. Increasingly active senior citizens

Source: Statistical Data book on the Life Consciousness of Mature People, 2004

Senior lifestyle in Japan

Good to spend money on own health and travel & leisure 70%

Learning ICT 52%

Think of oneself as aged 9%

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2. Long-term strategy initiative:“Innovation 25”



Issues facing Japan2-1.

Creation of innovation contributing to growth with an eye on 2025

Long-term strategy initiative “Innovation 25”

Japanese government is approaching the era of a super-aging

society by INNOVATION

� Increased social security / healthcare cost

� Invigoration of local communities

� Proactive approach to aged and female workforce

Super-aging society

Explosive expansion of knowledge society, information

society, and globalization

Growing threat to global sustainability

� Influx of foreign workers � Climate and environmental changes

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Long-term strategy initiative “Innovation 25”2-2.

�Integrating social reform & technology to achieve five goals

�Three of these goals are related to the ageing society

Image of Japanin 2025 Long & healthy

lives

Basic strategy for promoting innovation

Strategy of reform in social systems

Strategic roadmap in science& technology innovation

Society that is open to the world

Society that contributesto resolving global environmental issues

Safe & secure society

Society withdiverse work styles


3. Post information society

= Knowledge-based information society


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Evolution to knowledge-based information society3-1.

Value

Time

Electronics

Real WorldReal World

InformationInformation

Real WorldReal WorldDiversified &SophisticatedDiversified &Sophisticated

Knowledge-based Society

Ubiquitous Information SocietyIndustrial Society

Information Society



KnowledgeKnowledge

�Knowledge management of information is essential

Organize Utilize

BroadcastGather


Evolution to knowledge-based information society3-1.

�Knowledge management of information is essential

�Senior citizens’ knowledge and experience promises to realize above

Collaboration of ICT and real world- Broad-gathering- Broadcasting

Safe & secure societyLong & healthy livesSociety with diverse work styles

Strategy of reform in socialsystems

Strategic roadmap in science& technology innovation

Basic Strategy for promoting Innovation

Japan govt. “Innovation 25”



KnowledgeKnowledge

Organize Utilize

BroadcastGather

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New services created from “Broadgathering”

3-2.

New Service

Creation

Real worldICT platform

“Broadgathering”

Broadcasting

Data analysis / V

isualize

Behavior / Environments

�Aggregation of huge amount of data from human behavior

and human environments

�Visualization of images of information from new perspectives

Value-added

information

Analysis

visualize

Data

storage

Network


Visualization of real world: “X-microscope”3-3.

Productionstatus

“Traffic microscope”

Probe carpressure sensor

“Production microscope”

Trafficinfo(jams)

Temperature/ vibrationsensors

�Analyzing real world data from sensors and RFIDs

�Microscope images: Visualizing the essence of a variety of objects

such as human beings and urban infrastructure

-Life rhythm-Networkingstatus

“Life & business microscopes”

Name cardWristbandNetwork Server

Analyze/Visualize

Broad-gatherBroad-gather

Sensors

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4. ICT services in knowledge-based

information society



Cases of ICT service in knowledge-based society4-1.

Social system reform Technology innovation

Basic strategy for promoting “Innovation 25”

Safe & secure society

Long & healthy Lives Society with diverse work styles

MLITautonomous

mobility support

IC tag/mobileinfo. devices

MHLWhealth guidance

Sensor networkMIC

community SNSSNS/3Gcell phones

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For safe & secure society: Policy4-2.

Construction of “Ubiquitous Information Access Environment”, where anyone can access a range of information about routes, timetables and area guides

Information on barrier-free features for wheelchair users

Route guidance for electric powered carts

Ministry of Land, Transport, Infrastructure & Tourism (MILT)

- Autonomous Mobility Support Project (from 2003)


For safe & secure society: ICT support4-3.

�Utilizing sensors, ICT contributes to urban management features such as town security, CO2 discharge control and urban navigation

Optical fiber

LED Loop antenna

IC tag sensor

RFID Tag

Condominiums & commercial facilities

Household

E-SignboardE-Signboard

Street lamp + Street cameraStreet lamp + Street camera

Electricity, voice & dataElectricity, information

BUS

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For long & healthy lives: Policy4-4.

Provide information

9.2 million9.8 million

hygienists dietitians

Advice from experts

40,000 35,000

Ministry of Health, Labour and Welfare

- Medical checkups and advice on metabolic syndrome

5.6 billion

Middle-aged & elderly Japanese are required to have checkups for metabolic

syndrome, which is associated with increased risk of cardiovascular disease

Motivate to be healthy

Check need for health guidance

Medical examination for metabolic syndrome (42-76 years old)

highmediumlow

Active support


Wrist band sensor node

(body temperature,

pulse acceleration)

Body composition monitor

(weight, fat weight,

muscular weight)

For long & healthy lives: ICT support4-5.

Health guidance

record

advice

“Life microscope”

Sensor nodes record data on activity and physical condition

Recorded data enables people to reflect on and improve their lifestyle

Healthmanagement

Timemanagement

action

recognition analysis

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Society with diverse work styles: Policy4-6.

Ministry of Internal Affairs and Communications (MIC)

- Social network service in local districts

Usually: Used as diary or bulletin

board to show area news,

municipal administrative

information

Emergency: Automatically changes

to show emergency information


Society with diverse work styles: ICT support4-7.

Needs, wants

(1) looking for second-life jobs

(2) maintaining health in old age

(3) managing funds, estimating pension

(1) utilizing own knowledge / experience

(2) presenting own activities and hobbies

(3) asking experts on law, health or

insurance

Hitachi alumni

65+ years old

Person

Hitachi alumni

55-64 years old

- Reliable communication tool for employees and alumni of Hitachi Ltd.

- Contents such as “company’s welfare programs” & “meetings for

alumni & labor union” connect SNS members to real-world activities

“Nan-no-ki”: Hitachi social network service

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Hitachi’s challenge

Information society Knowledge-based

information

societyUbiquitous

information society

Knowledge managementKnowledge management

Value creation by fusing to real worldValue creation by fusing to real world

Social trend

Reliability & efficiencyReliability & efficiency

ICTICTRealworldRealworld

KnowledgeKnowledge

ICT mission


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ICT Supporting Aging Society - HitachiPost information society = Knowledge-based information society ICT Supporting Aging Society Japanese Government Initiatives and Hitachi Challenges