PURPLELOVES GREEN

We are committed to sustainable practices in the sourcing, production, and promotion of our products.

PR2081-T1

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New Chapter, Inc., 90 Technology Drive Brattleboro, VT 05301 • 888-874-4461

Taking a Stand on Non-GMONew Chapter has long been committed to avoiding genetically modified organisms (GMOs). The majority of our products have already been granted verified status by the Non-GMO Project. We are the first vitamin and supplement company to achieve this extraordinary depth of verification. We’re proud to be a leading advocate of the Non-GMO movement in the industry.

Our Commitment to SustainabilityAt New Chapter, we believe in sustainable business practices. Our Sustainability Department focuses on everything from making certain that we use the most energy-efficient lighting to the ethical sourcing of all our raw materials. We are also continually engaging with our supply partners to uphold a socially responsible and environmentally conscious supply chain. This ongoing and complex process reflects our intention to honor our well-being as well as that of our planet.

Every year we devote a portion of our after-tax profits to the conservation of tropical rainforests and the sacred seeds that sustain all herbal traditions. We proudly work with recycled and recyclable materials, and are ecologically sensitive.

Since ancient times, humans have benefited from the unique qualities and compounds of whole, nourishing mushrooms.

Discover Mushrooms: Marvels of Mother Nature...

The Next Chapter in Mushroom Quality... and Identity Assured

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

DNA Tested, Identity Assured

Whole Life-Cycle Mushrooms

Certified Organic

Non-GMO Project Verified

IDENTITYASSURED

SPORESFRUITING

BODY

EXTRACELLULAR COMPOUNDS

MYCELIUM BIOMASS

THE LIFE CYCLE OF A MUSHROOMFungi, Our Old FriendsMushrooms were once believed to be members of the plant kingdom. When closer inspection revealed that they also share similarities with animals, they were assigned their own kingdom—the Fungal Kingdom. Mushrooms have unique ways to find and absorb food from their environment. Mushrooms must also adapt to their surroundings, and in doing so they produce a large array of protective compounds. Over thousands of years, people have discovered how consuming mushrooms can support health. The benefits of mushrooms include supporting a healthy immune system, healthy aging, and mental clarity.*

Seek the Benefits of the WholeNew Chapter® believes it is essential to preserve the whole mushroom and its complete life cycle whenever possible. Some growers only cultivate their strains of mushrooms for a few weeks, never achieving full growth. At New Chapter, we select superior strains and allow them to grow for their full cycle, up to 90 days, to deliver the mushroom’s whole protective shield. The combination of all stages of life—mycelium, fruiting bodies, spores, and extracellular compounds—creates the activated LifeShield™ to support your health and wellness.*

© 2015 New Chapter, Inc.

PROUD TO BE VEGAN100% USA-GROWN MUSHROOMS

IDENTITYASSURED

Is Your Mushroom a Case of Mistaken Identity?

Certified Organic by International Certification Services, Inc., Medina, ND, USA

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

DNA Tested, Identity Assured Every marvelous strain carefully

qualified and confirmed

Whole Life Cycle Preserving the whole mushroom’s

profile of beneficial compounds

Revered Strains Trusted fungi that have been

supporting health for centuries

The Need for Mushroom IDMushrooms are notoriously tricky to identify. For every remarkable species with distinct benefits, there may be a look-alike that’s fundamentally different at a genetic level. So, for as long as humans have been benefiting from medicinal mushrooms, we’ve relied on experts to verify their correct identity. Think of the wisewoman, centuries ago, carefully wild-crafting mushrooms in the Siberian forest to supply her village. Think of mycologists—mushroom specialists—steadily building our body of knowledge on the characteristics that distinguish each mushroom species. And think of New Chapter,® the innovative supplement company, using the latest advanced technologies to verify and guarantee that you’re getting the exact mushroom you paid for.

Identity is the Key to Quality New Chapter always looks to innovate, never imitate. Years ago when we introduced LifeShield™ Mushrooms, they delivered the fungi’s whole life-cycle to bring the whole profile of compounds to you. Today, we’re again pioneering in the field with new, uncompromising quality standards for mushrooms.

A basic step in establishing the quality of a beneficial ingredient is to verify its identity. For example, if you’re expecting a Raspberry, you want to get a Raspberry… not a Blackberry. Yes, Raspberries and Blackberries are the same genus (Rubus), but they’re different berries with different characteristics. A similar identity crisis can occur with mushroom species. In fact, some mushroom brands on the market may not contain the exact mushroom that’s labeled, perhaps because fungi are just so hard to authenticate.

Not all mushrooms contain identical compounds or provide the same benefits, even if they look alike. New Chapter’s mushrooms are Identity Assured, so you know that what you see is what you get.

Discover the New Gold StandardTo be absolutely confident that we are delivering the mushrooms you seek, New Chapter uses state-of-the-science technologies

to match, verify, and guarantee each and every mushroom strain in our products. This includes identification through mushroom DNA testing: we take the time to test each strain at the DNA level, then cross-check and confirm the results with robust databases. Every batch is tested against an established chemical fingerprint for that mushroom species to verify and confirm its identity.

We’re proud to deliver mushrooms that are Identity Assured—with every strain carefully qualified and confirmed.

Search for the True Reishi Reishi identification shows the importance of precision. While Reishi is usually called Ganoderma lucidum, there are different varieties referred to by that name. The authentic Lingzhi strain is a mainstay in the Chinese herbal tradition: consumed by emperors and long respected for its many benefits. Recently, mycologists DNA-matched Lingzhi with a specific Chinese variety of Ganoderma lucidum. New Chapter tested samples of products labeled G. lucidum and found that some do deliver the renowned Chinese variety—including ours. But others are formulated with less studied Ganoderma forms, such as a North American or European type. New Chapter seeks to deliver true Lingzhi, with studied benefits and a long history of use… so that’s what you’ll find in our LifeShield products.