Social Media Integration

Presented by Rob Walker, M.B.A.Social Media Strategist

Optimizing Social Media Tools

Confused?

Key Areas

Social Networking is like a Cocktail Party

Tips for the Virtual Cocktail Party

The Party goes on without youListen and Mingle FirstBe natural – its not all about youHelp others firstBe real – not fakeBe likeable and approachableFriends help friends

Groundswell

It's a bestselling book based on analysis by Forrester Research filled with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube.

Social Networking

Twitter up 1928%

Facebook users up 198%

Facebook has over 250 million active users. 120 million users login at least once per day to check their profiles.

Demographics: Under 17 – 8.1% 18-34 43%35-49 30%50+ 19%

55% women 82% Caucasian

LinkedIn has more than 40 million registered users, spanning 170 industries.

Demographics:Average age 41 yearsAverage income $139K - 64% men

Demographics: Under 17 – > 1% 18-34 22%35-49 47%50+ 30%80% college graduates

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

Demographics:Under 17 – 9.8% and shrinking18-24 25.1%25-34 25.2%35-54 28.2% 55+ 8.1%

54.6% women and 72 million users

Best Practices from Business

Customer Service – Comcast – Twitter

Sales Promotion – Starbuck's Free Pastry – Facebook

Product Development – Starbuck's Stir Sticks – Facebook

Best Practices Continued...

Crisis management – Southwest Airline – Twitter

Customer Service – Journey's - Facebook

Social Media Matrix Planner®Current Function Current Modality SM Tool

Monthly Newsletter

Direct Mail Facebook link

Product Setup Instructions

Call Center – Enclosed Instructions

Facebook Video

Employment Openings

Monster LinkedIn Jobs

New Product Announcements

Trade Magazines Twitter, Facebook

Social Media - HotelsPossible Social Media Goals:

• Showcase Property for Convention or Banquets

• Become a destination expert (43 things by HOTEL 43)

• Announce Room Specials or Packages

• Publish Airport Pickup Schedules

• Obtain guest reviews (I Endorse)

Social Media for AssociationsPossible Social Media Goals:

• Attract New Members

• Announce Events

• Add value to events through video or podcasts

• Expand Public Relations Efforts

• Drive Business Back to Website

GET PAID! Social Media Suggestions

•Promote - Cross promote Social Media pages in other media.

•Assess - Catalog all communication and analyze how social media can assist. •Integrate - Must be a part of an Integrated Marketing Plan, Social Media should not stand alone. Social Media is not the only solution, just a part of the marketing communications puzzle.

•Dedicate – Allocate resources and appropriate authority to manage Social Media efforts.

Contact Information

Rob Walker(208) 570-1809

To Download this Presentation:www.linkedin.com/in/robwalkermarketing

Corporate Training Needs:

Debbie Nolan (208) 898-9036wwwleapfoxlearning.com