IDCE Presentation 012012

8/3/2019 IDCE Presentation 012012

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Alicia D. Johnson, MPAResilience & Recovery ManagerSan Francisco Department of Emergency Management


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Governmental Partnerships Community Partnerships

Private Sector Partnerships

Methodology of Communication

Organizational Individual

Traditional vs. Non-Traditional


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Preparedness towards what end?

In order to gain traction on Recovery acommunity must focus on Resilience

Economic impact of a strong recovery


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Building a Successful Social NetworkingStrategy

Using The Network to build Resilience

Building Strategic Partnerships with SocialNetworking


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Meaningful info from people you trust that you canquickly digest and share with others


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Step 1: Identify programmatic goals.

What are your departmental programs and goals?

Are you aiming to inform constituents aboutprograms, solicit feedback about programs, or

promote behavior change?

What do you want to get out of this, and what doyou want your constituents to do?


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Step 2: Identify your audience and where they

reside on the web.

What are the demographics of your audience?

Research and monitor existing conversations.

Does an online community already exist that youcan connect with? Or will you need to create one?


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Step 3: Craft core and key messages.

Determine consistent message always delivered inyour social media.

Develop key messages derived from core messagebut tailored (can encompass your organizational

mission from which and array of messages can stem).

Can you say it in 140 characters or less?


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Step 4: Determine which social media tools are bestfor your organization.

Refer to your organizations programmatic goalsand why you are using social media.

Think about the level of engagement you want.

Decide which social media tools you can leverage toachieve that level of engagement.


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Real-time

InformationDocuments

Interactive

ContentCollaboration Education

Community

Building

Reputation

Evaluation &Management

Blogs

Facebook

Flickr

Forums

Google + Podcasts

Twitter

Wiki

YouTube


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Step 5: Develop style and tone.

Social means conversational.

What is your organizationspersonality?What sets itapart from other departments?

Share whats important to you and likely importantto your audience.


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Step 6: Determine roles and responsibilities.

Identify numerous individuals to support yourorganizations social media program.

Determine who will be monitoring and who will bedelivering messages (in many cases, both).

Who will manage constituent questions?


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Step 7: Implementation.

Develop plan to include possible pre-scripted

messages and timing of delivery.

Consider creating an SOP or Social MediaHandbook. Ensure user name and passwords are

documented in shared files and easy to find!

Just jump right in and try it!


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Step 8: Monitor, re-evaluate and augment.

Document your successes and challenges.

Which tool is working? Which is not?

Dont be afraid to revise and update strategy basedlessons learned while in the trenches.


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Working with Non-Profit partners

California Academy of Sciences

Working with Private Sector partners

Building Owners/Managers Association Exercises


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Enable a strong community

Creating depth of message

Leverage partnerships and conversations


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@sf_emergency facebook.com/sfdem

@UrbanAreaAlicia [email protected]