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Successful Products through Design and Innovation
Use under NDA only. All Rights Reserved. Do not distribute or publish.www.backstage-international.com
Mr. Vijay R. Nainani Partner
(Hong Kong SAR)
T +852 9091 9177
Mr. Guillaume SINCEPartner
(Hong Kong SAR)
www.backstage-international.com
M +852 9082 0529 T +852 3586 9826
Contacts
906, Nan Fung Commercial Centre, 19, Lam LokStreet,Kowloon Bay, Kowloon, Hong Kong SAR
Backstage Int’l Ltd.
Welcome
Work
Medical
Car Accessories Packaging Branding
Appliances ConsumerElectronics
Transforming concept into innovative product/service solution for the today’s market.
What we do:
Successful Products through Design and Innovation
We are a full service, multi-discipline, end-to-end industrialdesign consultancy based in Hong Kong with a successfultrack record of innovative product development.
Who we are:
Successful Products through Design and Innovation
Clients
Successful Products through Design and Innovation
Unique appearance and/or function
Real consumer needs are addressed by the product
Appropriate aesthetics and emotional appeal
Innovative materials and/or technology
Human factors and safety issues
Market positioning and competitive performance
Social impact
Environmental benefits (materials,processes,etc)
How do we define a GOOD PRODUCT?
Successful Products through Design and Innovation
We can getting there!YOU
At Backstage, we implement an
Speed To Market
Efficient and IntegratedProduct Development Process
• For us, the development process from ideation to manufacturing is not linear• SPEED TO MARKET EQUALS SPEED TO PROFIT• Projects are embraced in all aspects upfront, resulting in a more realistic, efficient and doable process• It is not business as usual, it works
Successful Products through Design and Innovation
Industrial Design, Human factors, Regulations
Strategy,Understanding& ideation
Definition& Engineering
Follow-up
Implementation,Tooling making,Production Successful Products through Design and Innovation
New Project New BetterProduct
Project Management
Successful Products through Design and Innovation
Abbreviated Development Process
Phase 0 Phase 1 Phase 2 Phase 3
Phase 0ResearchStrategyIdeationMock-up
Phase 2Refinement
& Prototypes
Phase 1Industrial
Design
Phase 3Final
Development(Optional)
Initiation Research Strategy Ideation PresentationPrototype(Optional)
IndustrialDesign
DesignRefinement
Proof ofConcept
MechanicalDesign
ProductionEngineering
Toolmaking& Supply
Successful Products through Design and Innovation
We are your co-creation partner
From To
Our Commitment
Speed Confidentiality Reliability Priority
Be UnderstoodYour Success &Satisfaction
Cost EffectivenessFlexibility & Choice
$
Our Process
UnderstandingYOUR ProjectWe organize ideation workshops to understand what exactly is the major problem the team is trying to solve. We immerse ourselves in the culture of our clients, as well as their strategic goals. We study product use, consumer needs, value analysis, and user behaviors to define possibilities of improvement, useful innovation, and smart differentiation of our clients' products and brands.
Successful Products through Design and Innovation
Reebok Smooth Air
UnderArmor ArmorBite
Custom
Shock DrCustom
Shock Dr Nano 3DShock Dr
Gel Max
NikeMax IntakeMogo Sport
M1 Flavored
Brain PadPro+
SisuAero Custom
NikeMax Intake
Impact Force TechFITGuard
VenomChallenger
NikeAmped
Features Driven(Premium Pricing)
Value Driven(Economy Pricing)
Sport Model(Competition Use)
Fitness Model(Recreation Use) Sh k D
O2 Trainer
Successful Products through Design and InnovationMouth Guard System - Phase 0
Analysis Report: Mouth Guard Market Scan
Date: Oct 10 2014 Page: 9
Often, we create some preliminary breadboard prototypes at a very early stage, for design validationresearch that help orientate the study to explore ways in which we could introduce meaningful innovation. By doing so, we also identify problems upfront, resulting in time saved at the end of the studies
Preliminary Prototypes
Successful Products through Design and Innovation
Successful Products through Design and Innovation
We generate and explore with the team different solutions that meet our defined goals. We then translate the specific requirements and opportunities into conceptual design solutions. Configurations, features, etc are explored then rendered.
Ideation and Creativity
Successful Products through Design and Innovation
Design is much more than just exciting looks, it is a great fit between end users and the objects they choose to surround themselves with. How consumers feel, think, and interact with a product will ultimately define its success. Therefore, we observe, brainstorm, conceptualize, suggest new features, and create products that connect with the consumer on arational and emotional level. Meaningful products excite, encourage ownership, and build strong brands.
Industrial Design
The process incorporates safety regulations in the earliest stages of a product's development to insure that the emerging design will fulfill all requirements earlier than later in development to minimize the risks, and these constraints are also used as design opportunities.
Regulations
We evaluate the design concepts and transform the most promising solutions into a concrete and fully-detailed design that meets the client's defined goal. Conflicts imposed by functional, ergonomic, and marketing requirements are resolved as the final solution takes shape. User research may be conducted to validate the acceptance and viability of the emerging designs.
Successful Products through Design and Innovation
HumanFactors
Based on the determined industrial design, it is now time to proceed with ergonomic and functional models to experience and evaluate emerging solutions. Detailed visual models and fully functional engineering prototypes evaluate form, fit, function, and user acceptance prior to finalization, specs freezing and manufacturing release.
Successful Products through Design and Innovation
Prototyping & Design Validation
Above, an example of some testing session with a report, then for a coffee maker in the center and a juice extractor at the right
We are testing the concepts with end-users in mind.. and lots of common sense
We use CNC, SLA, FDM etc machines to create life-like prototypes
Successful Products through Design and Innovation
Once concepts have been approved, the next stage is to finalize engineering details and design for manufacture and assembly, to ensure fit, function and performance.
This is usually also the time to select suitable manufacturers and obtain production prices. Together with the manufacturing partner, the fine-tuned engineering drawings are made and a prototype testing and review program is started. The output of this part of the development process would be the production information required for manufacture of the tooling and production of parts.
Definition and Engineering
Off-tool reviewsand validation
Final product Production and shipment
Product development expands beyond design into project management and the management of the manufacturing stages.We are able to fully support clients from prototypes through to mass productionand assists with validating tooling and following-up pre-production and production phases.We can also review with the manufacturing partner (s?) all regulatory requirements to ensure that all standards are met (including product testing and validation programs).
Implementation & Tooling Making
Successful Products through Design and Innovation
Fast Facts
Various Business Sectors
Partnered with various business sectors
End-to-endYour result-driven partner able to manage end-to-end all aspects of (real) industrial design including strategy, ideation, functionality enhancement, value analysis, human factors, design for manufacturing, regulations, and aesthetic to win
Westernized Design Westernized design perspective and management values
22-year22-year + record of demonstrated creativity, technical knowledge and an ability to achieve goals in a cost- effective way
Guillaume SinceBackstage was founded and is headed by Guillaume SINCE, an award-winning French designer, expert in industrial design, product development and innovation management
Fast Facts
Design QualityFocus on detail, design quality and enhancement of product’s global functionality
Effective project management and documentation tools
Effective Large network of contacts and reliable suppliers in China and region
Network
Dozens of worldwide patents filed
Patents
Design and supplier management under one roof
Management
Want to find out more? There’s no project too big or small,let’s start the conversation today.
Email: Phone:Web:Address:
[email protected]://www.backstage-international.com9F, 906 Nan Fung Commercial Centre,19 Lam Lok St, Kowloon Bay, Hong kong
Contact Us
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