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5. Integration of every entity executed well..Embracing the best
of whateach entity had to offer
6. 1997 2000 2002 2004 2006 Aug 10 2 Service 3 Service 5 Service
8Service 11 Service Areas Areas Areas Areas Areas to PAN India
Acquired
RPG Became a pan India 2G Merged with service provider
Cellcom
(Madhya Commenced Pradesh) Tata Cellular Acquired Escotel
Partner in
Indus Towersoperations in (AndhraMaharashtra & Commenced
Delhi
(Haryana, UP(W), Winner of 3G spectrum in Pradesh) Gujarat
operations
Kerala) 11 service areas
7. IDEA Cellular FASTEST GROWING COMPANY IN INDIA 2010Average 4
Year Sales growth 59.6% Average 4 Year PAT growth
102.2% -IDEA Cellular EMERGING COMPANY OF THE YEAR 2009 -
8. In Rs Cr. Gross Year EBDITA PAT Revenue2006-07 4,387
1,4865022007-08 6,737 2,269 1,0422008-09 9,971 2,755 9562009-10
12,141
3,054 1,0302010-11 15,638 3,326 838
9. All India Revenue Market Share% 14.0% 13.6% 13.0% 12.6%
12.0%11.7% 11.0% 10.0% 10.0% 9.0% Q4 08 Q4 09 Q4 10 Q4 11 In
Rs.
CrFastest growing major telco Industry Idea Revenue Growth
Revenue
Growth FY 09 101,900 22.27% 11,331 40.10% FY 10 107,110
5.11%
13,250 16.94% FY 11 119,850 11.89% 15,820 19.40% Source:
TRAI
Revenue Report
10. 10.07 2.16 1.98 1.63 1.50 1.34 1.33 1.13 1.04 1.00 China
Bharti AT&TVerizon China Sprint Vodafone Idea RCOM T- Mobile
Mobile Airtel Q3
FY11 Q2 FY11 Unicom Nextel EssarQ4 FY11 Q4 FY11 YTD Sep Q3
Q4
Q4 Q4 Q3 CY 10 FY11 FY11 FY11 FY11 FY11 MOUs for Verizon on
Estimated Basis.
11. 95.04100 89.5 90 No. Of Subscribers (Mn) 80 70 63.8 60 50
38.9 4030 24 20 14 7.4 10 0 25-Jun-11 FY 06 FY 07 FY 08 FY 09 FY 10
FY11
65% Average Growth Rate Over the Past 6 Years
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18. Trust basedleadership Connect with the 63,718 last mile
Engage &Express InspiringexcellenceDeveloping capability
Enriching Life Connected
by One IdeaBecoming agood Social citizen
A framework for structured 2800+ strong Rural Sales interaction
of theleadership of the1000 organization with our company with the
external 875
Son of the Soil approach500 stakeholders. 0 Apr 08 Apr 09 Apr
10
Apr11 Focus on capability building through coaching3000
28302500
23702000 17721500 Market working linked with face time required
for
top customers/ business partners Elements to bring in
Commonality
Modular Structure to support Scalability Bottom up approach 19.
Crack
Sales System: Building Blocks:
20. Regular Zonal VisitsProcess Initiatve Trainings/
CMTroll-outs updatesworkshops updates All Team Meets held in zones
regularlyInstrumental in
creating a better connect with the organization
21. What do !deans think ! 22. Trust basedleadership High
Confidence in business leadership in
managing emerging Connectwith the last challenges mile Engage
&
Opportunities to learn and grow Express Inspiring Clarity on
criteria for
performance excellence evaluationDeveloping capability High
confidence
in ability to attract good talent Enriching LifeBecoming agood
Social citizen
~80% of Leavers willing to rejoin Idea* * Peoplestrong Exit
Survey 2010
23. Sustaining & DrivingGrowth of Idea Engagement 47%
increase in98.4% Participation rateEmployee base participation
consistently above
in the last 97% for each OHS 70% increase in OHS
conductedgeographical footprint Q12 Grand Mean 4.1 4 3.9 *Gallup
Global
3.8 3.99 4.01 Average 3.7 3.77 Participation 3.6 : 87% OHS V OHS
VI
OHS VII Impact of Q12 on overall engagement Q12 Grand Mean
Higher
engagement levels - Superior business results !
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24. High Performing & Good PeopleOrganization Engaged
ManagersTeam Inspiring ABG Manager Portal to help Managers in
building their
team effectiveness OHS Surveys and Vaartalap to track team
engagement
25. Strategy Meets at !DEA Address by the MD to all employees
onbusinessperformance, insights and Redress Mechanism for way
forward.
Employee Concerns
26. Trust based Implementation Impactleadership Extensive
trainingconducted on using More than 90% of the Goals set had
Connect the
Performance Highway defined performance measureswith the last
mile
Templates of Goal Framework Standardization of Goal
Framework
Engage & developed to support in writing of with top down
goal low
Express SMART goals InspiringexcellenceDeveloping capability
Enriching
LifeBecoming agood Social citizen
27. Aditya Birla Awards Idea Rewards OutstandingLeaders !dea
Star Distinguished Achievers Champion award
IndividualIndividual
Exceptional Contributors Excellence award Young
Professionals
Selling Star award And SMILEYS!!! Team Excellence
awardFunction/
Sun and Planet Awards Team organizational excellence
Masterminds
awardBusiness Best Zone award ABG Value Leaders Making ABG
an
aspirationalOthers employer for women Value Champions Values
Building an Environmentally Sustainable Organization
28. Trust basedleadership Distance Learning programs E
LearningConnect HR Academy Gwikiwith the last Webinars Virtual
IMPACT
Online quiz mile Pratibimb KNOWLEDGE SMS based learning Engage
&
Gwiki Gyandhara Express Drishtikon Bahi Shal EXPERIENCE
Inspiring
Learning excellence Deployment ! Disha Coaching Skills !Evolve -
Grid
ProgramsDeveloping Management School Management Development
peoplecapability Saksham Programs Development Assessment
Centre
Corporate Theatre Enriching Life Gyanodaya programs Sales
Training
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Face to Performance Coaching Business related trainings
(MNP,Becoming
a Face 3G, UCS)good Social Parivartan citizen Select Mass
REACH
29. Talent Segmentation Competency Framework Potential
Validation -DAC Functional Behavioural Competencies
CompetenciesIndividual
Development Plan (IDP) Competencies Talent Review
DiscussionCareer
Management & Succession Planning
30. Internal Assessment Center for selection oftalents for key
positions. 31. Trust basedleadership Life Unlimited is an online
portal which
provides two distinct types of services:- Connectwith the last
Counselling
support to address and resolve issues that are important for
mile
employees and their family. Engage & Express A knowledge
portal with
self help tools, like- stress audits, various articles on
parenting, career
issues, relationships. Inspiring excellence Health Initiatives @
Wellness@
IdeaDeveloping Idea people capability Enriching LifeBecoming
agood
Social citizen
32. Trust based Blood Donationleadership Drives Connectwith the
last mileEngage & Nanhi Kali Express Initiative Inspiring
excellenceDeveloping
people capability GiveIndia Teach for India Enriching A Payroll
Giving
Program Our Gen Y Champions Life committed to the cause Being
agood
Social citizen
33. We discovered the joy of giving By opening our hearts! 34.
An organizations ability to learn, and translate that learning into
action
rapidly, is the ultimate competitive advantage. - Jack Welch
Thank You
