Idea Winter Project2

7/28/2019 Idea Winter Project2

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ACKNOWLDGEMENT

I am thankful to Mr.Dinesh Mishra (Marketing Executive officer: Idea

Cellular Ltd Pune) for providing me important information essential for the

successful completion of the project.

I am grateful to Dr. SachinS. Vernekar Director of IINNSSTTIITTUUTTEE OOFF

MMAANNAAGGEEMMEENNTT && EENNTTEERRPPRREENNEEUURRSSHHIIPP DDEEVVEELLOOPPMMEENNTTfor creating a

conductive environment in the institute to a purposeful education.

I am also extend heuristic thanks tomy project guide Prof. Sucheta Kanche of

his competent guidance under which I was able to accomplish my project work

successfully.

I declare that this project is an original peace of work carried out by me and

never been published or used anywhere in the past.

MD.MUNTAQUIR HASNAIN


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EXECUTIVE SUMMARY

Introduction:-

I have done the project on MARKET DEVELOPMENT FORIDEA PREPAID CONNECTIONIN RETAIL SHOPS, COMPANIES ANDIDIVIDUALS SHOPS in Pune from the telecom company Idea. The mainobjective of working in this project is

Primary objective:-

To analyze the market potential of prepaid connection in Retail shops,companies and individual customers.

To find out awareness of customer about prepaid connection.

To analyze the Retailers, companies and individual expectation and experiencesfrom prepaid connection.

Secondary objective:-

To analyze the current situation of Telecom companies in differentsegment(Retail shops, companies and individual level).


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To set up brand image of Idea

To know about market movement

DATA COLLECTION:-

For developing the research the data was collected through

1- Primary data

2-Secondary data

Primary data: -

It is the first hand data which iscollected from the field it is known as raw data.

The primary data I have collected by the interaction which I had done at thebeginning of my project and at the last 4 days by filling the questionnaire withthe customer.

Secondary data: -

As the name specified is second hand data which has been earlier published inthe magazines, news paper and web sites these called secondary data.

I have found the secondary data through internet and news paper.

Research Instrument:-

The research instrument which I have chosen is questionnaire (face to face)

method.

Sampling Plan:-

Sampling size:30 retail shops,8 companies and many sole proprietors.

Sample universe:All retail shops in Main Road, Station Road, Laxmi RoadTilak Road and kothrud area in Pune.


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Sample frame: I took 30 retailers, 8 companies and many sole proprietors assample frame.

Observations Findings:-

During period of selling I found most of the customers were not willing to buyprepaid connections.

Most of the retailers and companies were not using IDEA

They were not aware about benefits of prepaid connection.

It is also observed that most of the retailers and companies are not satisfied withthere existing plans but even that they dont want to buy new connection.

It was also observed that awareness level of idea is lesser among the customeras compare to Airtel, Vodafone, Tata Indicom, Reliance.

Conclusion:-

Company is doing lot of promotion to set up the brand image of Idea.

Customers are fussier about the plans.

Idea mostly target the businessman or the group connection as compare toindividual connection but now a days they are forcing and focusing towardsindividual connection.

Company has very less market share in retail shops in respect of connections.

Limitation:-

There was some limitation during my project,

My survey was limited Main Road, Station Road, Laxmi Road Tilak Road andkothrud area only.

While filling the questionnaire most of the retailers and companies didnt

entertain us for filling the questionnaire.

I found lack of time to completing the survey.


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Respondents gave very biased answer & not have enough time to spare with me.

Respondent were also not willing to give answer of some questions.Companieshappen to be little hesitant in disclosing their detail about activation, monthlyusage and call rates.

Recommendation:-

From the study I have conducted and knowledge I have acquired from it, Irecommend following improvements.

1-Company should improve there internal management that will give them moreloyal customer.

2-Company should focus more attention on retail shops because company hasvery less market share in this segment as it is at product development stage.

3-Company should bring some more promotional activities to get newcustomers as well as to create awareness in the memory of individual.

4-Management trainee must give enough time so that they can aware aboutcompany.

5-Company must provide different type plans for different segmentation.

6-Company should try to reduce the time period for activation.


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Telecom Industry in India

Indian telecommunications sector is the second largest wireless network in theworld after China. According to the Department of Telecommunications AnnualReport 2010-11, Indian telecom network has 787.29 million connections as on31st December 2010 with 752.20 million wireless connections.Wireless telephones are increasing at a faster rate. The share of wirelesstelephones as on 31st December 2010 was 95.54% of the total phones.The telecommunications sector is growing at a very fast pace in India. The shareof private sector in total telecom was 84.60% in 2010, as against a mere 5% in1999, based on Department of Telecom statistics. Overall tele-density hasreached 66.17% in Dec 2010, which was merely 7.02% in March 2004. Urbantele-density is about 148%, whereas rural tele-density is at 31.22% which is also

steadily increasing.Broadband connections totaled to 10.74 million by the month of November,2010.The telecom sector is also the second highest FDI attracting sectors in India,attracting 8.53% of the total FDI inflows into India during Apr 2000 to July2011. The amount of FDI attracted by telecommunications sector during this

period was US$ 12.3 billion, according to DIPP (Department of IndustrialPolicy & Promotion) statistics.

History of Indian Telecommunications

Started in 1851 when the first operational land lines were laid by thegovernment near Calcutta (seat of British power). Telephone services wereintroduced in India in 1881. In 1883 telephone services were merged with the

postal system. Indian Radio Telegraph Company (IRT) was formed in 1923.After independence in 1947, all the foreign telecommunication companies werenationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run

by the government's Ministry of Communications. Telecom sector was

considered as a strategic service and the government considered it best to bringunder state's control. In 1990s, telecommunications sector benefited from the


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general opening up of the economy. Also, examples of telecom revolution inmany other countries, which resulted in better quality of service and lowertariffs, led Indian policy makers to initiate a change process finally resulting inopening up of telecom services sector for the private sector. National Telecom

Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for

the Indian telecommunications sector. In 1997, Telecom Regulatory Authorityof India (TRAI) was created. TRAI was formed to act as a regulator to facilitatethe growth of the telecom sector.Telecommunication sector in India can be divided into two segments: FixedService Provider (FSPs), and Cellular Services. Fixed line services consist of

basic services, national or domestic long distance and international longdistance services. The state operators (BSNL and MTNL), account for almost90 per cent of revenues from basic services. Private sector

services are presently available in selective urban areas, and collectivelyaccount for less than 5 per cent of subscriptions. However, private servicesfocus on the business/corporate sector, and offer reliable, high- end services,such as leased lines, ISDN, closed user group and videoconferencing.

Cellular services can be further divided into two categories: GlobalSystem for Mobile Communications (GSM) and Code Division Multiple Access(CDMA). The GSM sector is dominated by Airtel, Vodafone-Hutch, and IdeaCellular, while the CDMA sector is dominated by Reliance and Tata Indicom.Opening up of international and domestic long distance telephony services arethe major growth drivers for cellular industry. Cellular operators get substantialrevenue from these services, and compensate them for reduction in tariffs onairtime, which along with rental was the main source of revenue. The reductionin tariffs for airtime, national long distance, international long distance, andhandset prices has driven demand.

India added 13.82 million new mobile subscribers in February 09,down from 15.41 million a month earlier, according to Indian telecom regulatorTRAI. Indias total number of mobile subscribers rose to 376.12 million at end-February from 362.30 million at the end of January.

While China added 18.55 million new mobile phone subscribersin the first two months of 2009 and total wireless subscriber base stood at659.78 million as of end- February 2009. China Mobile subscribers sent 607.1

billion SMSs last year, up by over 100 billion from the last year, anddownloaded more than 76 million full music tracks.


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Indias GSM subscribers totaled 277.5 million by end-February,accounting for nearly 75% of total wireless market share. According to figuresreleased by the Cellular Operators Association of India (COAI), GSM players

added 10.84 million new subscribers in March, taking total GSM subscriptionsfor the fiscal year to 288.3 million. The numbers exclude subscriptions forReliance Communications, the CDMA service provider that recently launched

GSM services, because the company does not reveal GSM numbers separately.If the estimates of 2.5 million to 2.7 million GSM subscribers for RelianceCommunications are added, the total monthly increase for GSM subscriptionswill be 13.54 million.

At this rate, Indias GSM subscriber base is growing at more than double themonthly growth rate of China, which is adding around 6 million customersevery month. Though March has more days and companies push sales at theend of the financial year, we expect to see monthly incremental growth of 14 to15 million consumers in 2009-10.

Our estimate is that mobile penetration will go up from 35% currently to 50%by the end of this financial year, said TV Ramachandran, COAI

secretarygeneral. COAI has predicted that India will have around 500 million

GSM subscribers by the end of 2009-10 and over 800 million by 2012. Thecountry would hit the one billion markets in a few years after that.

This table shows the present status of GSM players in India, where Bharti Airtel

is leading then at 1st

position Voafone-Essar group is present after that BhartiAirtel with customer of 13 Cr is present. Idea Cellular with

COMPANY USERS AT APRIL 2012

AIRTEL 167,453,853

VODAFONE 134,431,321

IDEA CELLULAR 106,466,253

RCOM 102,109,702BSNL 53,092,872

TATA TELESERVICES 47,275,704

AIRCEL 37,312,426

UNINOR 24,262,619


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106,466,253 is present then Reliance GSM,BSNL and Tata teleservices,Airceland Uninor are at 4th, 5th, 6th and 7th, 8th position respectively. The pie chart

below shows that percentage of market capture in terms of customer.

Market Capture by telecom players

The Chart shows that in GSM service 25% of the total market captured byAirtel, 20% market captured by Vodafone, 16% market captured by Idea, 15%market captured by Rcom and then rest are follows. Market research firmGartner Inc. Forecasts India will spend 739 billion rupees ($16.34 billion) ontelecom services and equipment in 2006, up 27.3 percent from this year.Forecasted Growth of Indian!

Revenue of Telecom Industry in India:-

Continuing its robust growth, the Indian telecom industry saw its gross revenuesgrowing 2.6 percent to more than Rs.40, 000 crore in the quarter ending March31, said the sectoral watchdog here on Monday.According to the Telecom Regulatory Authority of India (TRAI), the grossrevenue of the telecom sector for the period under review stood at Rs.40, 444.66

crore, as against Rs.39, 408 crore in the previous quarter.


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The state-owned operators --Bharat Sanchar Nigam and Mahan agar Telephone Nigam -- together earnedRs.10, 599 crore, while private players raked in Rs.29, 846 crore. TRAI saidIndia's total subscriber base reached 429.72 million by March-end, as against384.79 million for he quarter ending December, registering a growth of 11.68

percent. Tele-density, too, increased 36.98 percent from 33.23 percent in theprevious quarter. The subscriber base of wireless and wire line increased to391.76 million and 37.96 million respectively. However, rural wire linedecreased from 10.68 million to 10.58 million, a decrease of 0.93 percent.

According to the watchdog, the ARPUs (average revenue per user) continued tofall, decreasing 6.82 percent from Rs.220 in December-end to Rs.205 in March.The number of Internet wire line subscribers increased 5.3 percent to 13.54million in the fourth quarter as against 12.85 million in the same period a year

before.

Percentage of Total Revenue in Q2

Private Players

74%

BSNL &

MTNL

26%


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Sales of cellular companies in India (Jun 09):-

Gross Profit cellular companies in India (Jun 09):-

715

4032

123

2620

28

Idea Airtel MTNL Reliance Spice

Profit in crore

2818

9040

3031

1085

330

Idea Airtel Reliance MTNL Spice

sales in crore


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INTRODUCTION

As India's leading GSM Mobile Services operator, IDEA Cellular has licensesto operate in 11 circles. With a customer base of over 17 million, IDEA Cellularhas operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, MadhyaPradesh, Chattisgarh, Uttaranchal, Haryana, UP-West, Himachal Pradesh andKerala. IDEA Cellular's footprint currently covers approximately 45% of India's

population and over 50% of the potential telecom-market.

As a leader in Value Added Services, Innovation is central to IDEA's VASFactory. It is the first cellular company to launch music messaging with'Cellular Jockey', 'Background Tones', 'Group Talk', a voice portal with 'SayIDEA' and a complete suite of Mobile Email Services.

Idea Cellular is a wireless telephony company operating in various states inIndia. It initially started in 1995 as a join venture between the Tatas, AdityaBirla Group and AT&T by merging Tata Cellular and Birla AT&TCommunications.

Initially having a very limited footprint in the GSM arena, the

acquisition of Escotel in 2004 gave Idea a truly pan-India presence coveringMaharashtra (excluding Mumbai), Goa, Gujarat, Andhra Pradesh, MadhyaPradesh, Chattisgarh, Uttar Pradesh (East and West), Haryana, Kerala,Rajasthan and Delhi (inclusive of NCR).

The company has its retail outlets under the "Idea n' U" banner. The companyhas also been the first to offer flexible tariff plans for prepaid customers. It alsooffers GPRS services in urban areas. IDEA Cellular is a publicly listedcompany, having listed on the Bombay tock Exchange (BSE) and the National

Stock Exchange (NSE) in March2007.


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IIDEA Cellular is a leading GSM mobile service operator with pan Indialicenses. Witha customer base of over 44 million in 17 service areas, operations

are soon expected to start in Chennai Metro; Kolkata & West Bengal, North

East & Assam, and J&K.

A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has thedistinction of offering the most customer friendly and competitive Pre Paidofferings, for the first time in India, in an increasingly segmented market. From

basic voice & Short Message Service (SMS) services to high-end value addedservices such as Mobile TV, Games etc - IDEA is seen as an innovative,customerfocusedbrand.

IDEA 'Women's Card' caters to the special needs of women on the move, and'Youth Card' covers the emerging youth segment. IDEA 'My Gang' -the widely popular community user group product recently bagged the

prestigious 'Golden Peacock Award 2008' under the Most Innovative Productcategory at the "19th World Congress on Total Quality".

A brand known for many firsts, IDEA was the first to launch GPRS and EDGEin India. IDEA has partnered with Research in Motion (RIM) to offerBlackberry services on its network. IDEA 'Net Setter'- Plug & Play, EDGE

enabled USB Data Card offers affordable data connectivity with faster speedand consistency.

IDEA offers seamless coverage to roaming customers traveling to any part ofthe country, as well as to international traveling customers across over 200countries. IDEA Cellular has partnership with over 400 operators worldwide toensure that customers are always connected while on the move, across theglobe.

IDEA has received several national and international recognitions for itspathbreaking innovations in mobile telephony products & services. It won theGSM Association Award for "Best Billing and Customer Care Solution" for 2consecutive years. It was awarded "Mobile Operator of the Year Award - India"for 2007 and 2008 at the Annual Asian Mobile News Awards.


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Our mission

Our Service Areas

The Indian telecommunications market for mobile services is divided into 22"Service Areas" classified into "Metro", Category "A", Category "B" andCategory "C" service areas by the Government of India. These classificationsare based principally on a Service Area's revenue generating potential. Our 17

operational Service Areas are broken up into Established and New ServiceAreas

Established Service Areas

The established service areas are Delhi, Andhra Pradesh, Gujarat, Maharashtra,Haryana, Kerala, Madhya Pradesh and Uttar Pradesh (West). Licenses for theMaharashtra and Gujarat Service Areas were awarded in December 1995, withnetwork rollout and commercial launch achieved in 1997. In January 2001 the

mobile operations in Andhra Pradesh Service Area were integrated withIDEA through a merger with Tata Cellular Limited. In June 2001, the mobileoperations in Madhya Pradesh Service Area were fully integrated with IDEAthrough an acquisition of RPG Cellcom Limited. In October 2001, the licensefor Delhi Service Area was acquired during the fourth mobile license auction,with network rollout and commercial launch in November 2002.

In January 2004, Escotel Mobile Communications Private Limited ("Escotel"),was acquired with its original licenses in the Service Areas of Haryana, Uttar

Pradesh (West) and Kerala. All these Service Areas were re-branded andintegrated with IDEA in June 2004


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New Service Areas

The New Service Areas are Uttar Pradesh (East), Rajasthan, Himachal Pradesh,Bihar, Mumbai, Karnataka, Punjab, Orissa and Tamil Nadu ,Licenses for UttarPradesh (East), Rajasthan and Himachal Pradesh were acquired through theacquisition of Escotel (Escorts Telecommunications Limited). Brand Idea waslaunched in Karnataka and Punjab, through the acquisition of SpiceCommunications. Idea launched its servicesin Mumbai and Bihar in 2008. TheMumbai launch was the largest Metro City launch in India. In Bihar, Ideaacquired 500,000 subscribers in just over 100 days.

Key People

Board of Directors -

Mr. Kumar Mangalam Birla (Chairman)Smt. Rajashree BirlaMr. Sanjeev Aga (Managing Director)Mr. Arun ThiagarajanMs. Tarjani VakilMr. Mohan GyaniMr. Gian Prakash GuptaMr. R.C. BhargavaMr. P. MurariMr. Biswajit A. SubramanianDr. Rakesh JainMr. Juan Villalonga NavarroDr. Hansa Wijayasuriya (Alternate to Mr. Juan Villalonga Navarro )

Management Team -

Corporate Leadership Team

Mr. Sanjeev Aga, Managing DirectorMr. Akshaya Moondra, Chief Financial OfficerMr. Anil K. Tandan, Chief Technology OfficerMr. Prakash K. Paranjape, Chief Information Officer

Mr. Pradeep Shrivastava, Chief Marketing Officer


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Mr. Navanit Narayan, Chief Service Delivery OfficerMr. Vinay K. Razdan, Chief Human Resource Officer Mr. Rajat K.Mukarji, Chief Corporate Affairs OfficerMr. Rajesh K. Srivastava, Chief Materials & Procurement OfficerMr. Ambrish Jain, Director - OperationsMr. Himanshu Kapania, Director - Operations

Circle Heads

Mr. Iyer Subbaraman S., Chief Operating Officer, Andhra PradeshMr. Rajendra Chourasia, Chief Operating Officer, Madhya Pradesh &ChattisgarhMr. Virad Kaul, Chief Operating Officer, Uttar Pradesh (West), Delhi &

HaryanaMr. T. G. B. Ramakrishna, Chief Operating Officer, KeralaMr. Sashi Shankar, Chief Operating Officer, MumbaiMr. P.Lakshminarayana, Chief Operating Officer, Maharashtra & GoaMr. Naozer Firoze Aibara, Chief Operating Officer, Uttar Pradesh (East)Mr. Sunil Kataria, Senior Vice President - Operations, RajasthanMr. Arul Bright, Senior Vice President - Operations, GujaratMr. M. D. Prasad, Senior Vice President - Operations, BiharMr. M. Srinivas, Senior Vice President - Operations, Tamil Nadu

&ChennaiMr. Siva Ganapathi, Chief Operating Officer, KarnatakaMr. Anish Roy, Chief Operating Officer, Punjab, J&K and HimachalPradeshMr. Vijay Grover, Chief Operating Officer, East (Kolkata, Rest of WestBengal, Orissa & NESA)

Our Partners

IDEA welcomes all businesses and individuals interested in partnering with usto enhance and strengthen the IDEA products & services portfolio.To explosuch potential partnerships, kindly get in touch with us by submitting thePartnersForm.

Some of our Technology and Content Partners:

VAS


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Onmobile Asia Pacific Ltd

Cellebrum India Ltd

Siddhivinayak Astro ServicesLtd.

Kodiak Ltd

Mauj

et4nuts India Ltd

Yahoo

Rediff

Indiatimes

Mobile2win

Sify

DTV

ROAMING

Starhome
http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://www.starhome.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/


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Bharti Telesoft

MARKETING COMMUNICATIONS

Lowe India Pvt Ltd

Mindshare

PUBLIC RELATIONS

AdFactors PRNETWORK

okia - Siemens

Ericsson

BILLING

Atos Origin

Brand Information

The brand Idea

It is almost impossible to disintegrate brand Idea from the corporate Idea. Brandvalues are the company values and vise versa.

Brand Vision: It goes without saying that the brand vision of idea mirrors thecompanys vision. The brand mission statement is...... To be the most customer-focused mobile service brand, continuously innovating to help liberate ourcustomers from the shackles of time & space.

IDEA - Brand Values

Innovate . Stimulate . Liberate ....
http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/http://www.atosorigin.com/http://www.ericsson.com/in/http://www.siemens.com/http://www.nokia.co.in/http://www.lintasmedia.in/http://www.loweworldwide.com/http://www.bhartitelesoft.com/


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It is these brand values, which have made us a formidable player in the telecomindustry. Innovations that stimulate the customer and liberate him from the

shackles of time and space are the core of our brand. This is what we strive for.Nothing more, nothing less, nothing else.

IDEA - Brand Mission

The India footprint IdeaAnywhere connectivity - bringing India closer.

The Technology Advantage IdeaTomorrow's technology to enrich today.

The Customer Focus IdeaMake a single interaction a lasting relationship.

The Employee Focus IdeaNurture the roots that nurture our ideas.

Our ValuesValues We Value :

Integrity - Honesty in every action

At Aditya Birla Group, Integrity is defined as: Acting and taking decisions in amanner that is fair, honest, following the highest standards of professionalismand also perceived to be so. Integrity for us means not only financial and

intellectual integrity, but in all other forms as are commonly understood.Key words that connote Integrity are:

Ethical Truthful Principled Transparent Upright Respectful

Commitment - deliver on the promise


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At Aditya Birla Group Commitment is defined as: On the foundation ofintegrity, doing whatever it takes to deliver value to all stakeholders.

In the process, taking ownership of our actions and decisions, those of our teamand that part of the organization that we are responsible for.

Key words that connote commitment are: Accountability Discipline Responsibility Resultorientation Self-confidence

Reliability

Passion - energized action

At Aditya Birla Group Passion is defined as: A missionary zeal arising outof emotional engagement with the organization that makes work joyful andinspires each one to give his or her best. Relentless pursuit of goals andobjectives with the highest level of energy and enthusiasm, that is voluntary andspontaneous.

Key words that connote passion are: Intensity Innovation Transformational Fire-in-the-belly Inspirational

Seamlessness - boundryless in letter and spirit

At Aditya Birla Group, Seamlessness is defined as:Thinking and working together across functional silos, hierarchies, business andgeographies. Leveraging the available diversity to garner synergy benefits and

promote openness through sharing and collaborative efforts.

Key words that connote Seamlessness are:

Teamwork Integration

Involvement Openness


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Global Learning from the best Empowering.

Speed - one step ahead always

At Aditya Birla Group, Speed is defined as: Responding to internal and externalcustomers with a sense of urgency. Continuously seeking to crashtimelines and choosing the right rhythm to optimize organization efficiencies.Key words that connote Speed are:

Response time Agile Accelerated

Timelines Nimble Prompt Proactive Decisive

Our Promoters

Our Promoters are -

1. Aditya Birla Nuvo Limited2. Grasim Industries Limited3. Hindalco Industries Limited and4. Birla TMT Holdings Private Limited.

Idea in Advertisements

"Stay Connected" is a brand promise that looks at the key purpose of mobiletelephony. It converges with the tangible requirement of 'network depth' & at

the same time, reflects the eternal human need for bonding, kinsmanship, andrelationship forming. This new brand campaign enables Idea to own the biggestcategory benefit of "keeping people connected", through a simple, unique andlikeable expression of connectivity. And it makes consumers aware that "no oneconnects better than Idea".


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Idea Sa Re Ga Ma Little

Champs

Idea is gearing up to launch Idea Sa ReGa Ma Pa Little Champs aimed at tapping the fresh talents and young voices inAP.The show will be live from 26th April and will be aired every Thursdayand Friday 21:00-22:00hrs.Little Champs will provide a platform for young participants, all in the agegroup of 4 to 14 years. This series will have the little talents singing to a live

band on the show. There will also be a wild card entry for Idea subscribers atthe quarter final stage. The judges are Ramana Gogula, Koti and Shailaja,

prominent regional personalities in AP. The entire program will culminate to aground event in AP.

Final winners will be gratified with prize money

1st winner - Rs. 1 lac

2nd winner - Rs. 75,000


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Product Profile

Prepaid Plans in India

With Idea, SIMPLICITY and AFFORDABILITY walk hand in hand. Our

customer centric tariffs allow you all the room in the world to choose the perfectplan, one which optimizes your usage and keeps your pocket heavy too.So, when you talk, you don't forget to smile.

Online Prepaid Recharge Vouchers -

Andhra Pradesh Assam Bihar & Jharkhand Delhi & NCR

Gujarat Haryana Himachal Pradesh Kerala

Madhya Pradesh &Chattisgarh

Maharashtra & Goa Mumbai NESA

Orissa Punjab Rajasthan Tamilnadu

Uttar Pradesh (E) Uttar Pradesh (W)

Idea Prepaid Registration & Activation Process

Note

New Idea Prepaid Subscribers with Lifetime account validity or accountvalidity equal to or greater than 6 months will be deactivated if he/she is inANY of the below mentioned categories:

1. If he/she fails to remain active on the network for 3 continuousmonths i.e he/she should either receive or make a call (excludingthe first call for SIM activation) once in 3 months.

2. If he/she does not recharge with a minimum value of Rs. 200/- oncein every 6 months.
http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/AP/Prepaid/pre_recharge_values_ap.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/AS/Prepaid/pre_recharge_values_as.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/BIH/Prepaid/pre_recharge_values_bih.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/BIH/Prepaid/pre_recharge_values_bih.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/DL/Prepaid/pre_recharge_values_dl.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/DL/Prepaid/pre_recharge_values_dl.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/GJ/Prepaid/pre_recharge_values_gj.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/HR/Prepaid/pre_recharge_values_hr.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/HR/Prepaid/pre_recharge_values_hr.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/HP/Prepaid/pre_recharge_values_hp.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/KR/Prepaid/content_prepaid_kerala_flexitable.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MP/Prepaid/pre_recharge_values_mp.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MP/Prepaid/pre_recharge_values_mp.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MH/Prepaid/pre_recharge_values_mh.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MUM/Prepaid/pre_recharge_values_mu.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MUM/Prepaid/pre_recharge_values_mu.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_griddataPrepaid&circlePlanCode=pre_recharge_values_wb.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/OR/Prepaid/pre_recharge_values_or.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/OR/Prepaid/pre_recharge_values_or.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/PUN/Prepaid/pre_recharge_values_pun.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/RJ/Prepaid/pre_recharge_values_rj.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/TN/Prepaid/pre_recharge_values_tn.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/TN/Prepaid/pre_recharge_values_tn.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/UPE/Prepaid/pre_recharge_values_upe.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/UPW/Prepaid/pre_recharge_values_upw.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/UPW/Prepaid/pre_recharge_values_upw.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/UPE/Prepaid/pre_recharge_values_upe.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/TN/Prepaid/pre_recharge_values_tn.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/RJ/Prepaid/pre_recharge_values_rj.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/PUN/Prepaid/pre_recharge_values_pun.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/OR/Prepaid/pre_recharge_values_or.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_griddataPrepaid&circlePlanCode=pre_recharge_values_wb.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MUM/Prepaid/pre_recharge_values_mu.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MH/Prepaid/pre_recharge_values_mh.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MP/Prepaid/pre_recharge_values_mp.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MP/Prepaid/pre_recharge_values_mp.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/KR/Prepaid/content_prepaid_kerala_flexitable.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/HP/Prepaid/pre_recharge_values_hp.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/HR/Prepaid/pre_recharge_values_hr.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/GJ/Prepaid/pre_recharge_values_gj.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/DL/Prepaid/pre_recharge_values_dl.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/BIH/Prepaid/pre_recharge_values_bih.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/AS/Prepaid/pre_recharge_values_as.htmlhttp://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/AP/Prepaid/pre_recharge_values_ap.html


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For Identity/Address Proof

Passport

Arms License

Driving License (Learning license will not be accepted)

Election Commission ID Card

Ration Card with Photo & address

CGHS / ECHS Card

Certificate of address having photo, issued by MP / MLA / Group A Gazettedofficer in letter head

Certificate of address with Photo from Govt. recognized educational institutions(for students only)

Address card with photo issued by dept of Posts, Govt of India

Photo ID Card having address (of Central Govt / PSU or State Govt / PSU only)

Caste and Domicile Certificate with Address and photo issued by State Govt.like Assam & Other states

Pensioner Card having Photo & address

For Identity Proof (only)

Income Tax PAN

Photo Credit Card

Certificates of photo identity, issued by village panchyat head or equivalentauthority (for rural areas)

Ration card with Photo, for the person whose photo is affixed

Smart card issued by CSD, Defense or paramilitary

Current passbook of post office / any scheduled bank having photo

Photo Identity card (of central / PSU or State Govt / PSU only)

Photo identity card issued by Govt. Recognized educational intuitions (forstudents only)

Caste and Domicile Certificate with photo issued by State Govt. like Assam &Other states

Kisan Passbook having photo


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For Address proof (only)

Ration card with addressWater Bill (not older than last 3 months)

Telephone Bill for Fixed line (not older than last 3 months)

Electricity Bill (not older than last 3 months)

Income Tax Assessment Order

Vehicle Registration Certificate

Registered Sale / Lease Agreement

Current passbook of post office / any schedule bank

Certificate of address issued by Village Panchayat head or its equivalentauthority (for rural areas)

Credit Card Statement (not older than last 3 months)

Note

Completed CAF & a recent photograph with customer's signature iscompulsory

Customer's signature on the photocopies are mandatory

Retailer & Distributor signature & stamp on the CAF and photocopies aremandatory

Connection will be barred if your documents fail to reach us or fail tocomply with regulator's guidelines.

Customer needs to dial toll free number 2222 to select the language bywhich the activation process is completed.

Prepaid Recharge - Bihar


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MRP Service Tax Processing

Fee

Talktime Validity Description

From To From To From To

10 10 0.93 0.93 2 7.06 7.06BasePlan

Top upavailable on

paper & VTop

11 11 1.02 1.02 9.98 0 0 30 daysSMS Packwith 50 localSMS, 30 days

12 12 1.12 1.12 10.88 0 0 0UnlimitedLocal Idea to

Idea /day

13 13 1.21 1.21 11.79 0 0 15 daysLocal Idea toIdea@10p/min

14 14 1.3 1.3 12.7 0 0 30 daysIdea to idea@1p/5sec, 11-6am

17 17 1.58 1.58 15.42 0 0365days

ALL Roaming1p/Sec

18 18 1.68 1.68 16.32 0 0365days

All Roaming50p/min

24 24 2.24 2.24 21.76 0 0 30 daysAll Idea toIdea local1p/2sec

26 26 2.42 2.42 23.58 0 0 30 daysUnlimitedSMS*(1000SMS/day)

30 30 2.8 2.8 2 25.2 25.2BasePlan

Top up

43 43 4.01 4.01 38.99 0 0 30 daysAll Local1p/2sec

50 54 4.66 5.04 2 43.34 46.96BasePlan

Top up

55 55 5.13 5.13 0 55 55Base

Plan

Full Talk

Time


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111 111 10.36 10.36 0 111 111BasePlan

Full TalkTime

222 222 20.73 20.73 0 222 222

Base

Plan

Full Talk

Time

333 333 31.09 31.09 0 333 333BasePlan

Full TalkTime

124 124 11.57 11.57 112.43 0 0 30 days1000 minsLocal Idea ToIdea

249 249 23.25 23.25 225.75 0 0 30 daysUnlimitedLocal Idea To

Idea

** ALL Top up denomination less than 100 charged service Tax @10.3%and PF Rs 2.*

*** Recharge Talk time can vary as per market conditions

Postpaid Plans in Bihar

With Idea, SIMPLICITY and AFFORDABILITY walk hand in hand. Our

customer centric tariffs allow you all the room in the world to choose the perfect

plan, one which optimizes your usage and keeps your pocket heavy too. So,

when you talk, you don't forget to smile.

Idea Cellular Ltd. does not deal in handsets.

Idea services are purely restricted to the business of SIM cards and cellularservices.

Idea Postpaid Registration & Activation Process

As per the directive from the Department of Telecom (DOT), followingDocuments need to be submitted with the Customer Application Form

For Identity/Address Proof


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Passport

Arms License

Driving License

Photo Identity Card having address

Election Commission ID Card

CGHS / ECHS Card

Certificate of address having photo, issued by MP / MLA / Group AGazetted officer in letter head (Certificate having Photograph issued by

Gazetted Officer / MLA / MP on the specified format, in the cases wherecustomers are not able to get the same on the letter head).

Certificate of address with Photo from Govt. recognized educationalinstitutions (for students only)

Certificate of address having photo issued by Village panchayat head (forrural areas)

Post Office address card - Photo duly attested

Bank Pass Book (any scheduled Bank) duly attested on Photograph (withtransactions details not older than 3 months)

Post Office Pass Book duly attested on Photograph (with transactionsdetails not older than 3 months)

Caste & Domicile Certificate with photo issued by State Govt.

Pensioner Card having Photo & address

Freedom Fighter card having Photo & address

Kisan Passbook having Photo & address

For Identity Proof (only)


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Note

Completed CAF & a recent photograph with customer's signature iscompulsory

Customer's signature on the photocopies are mandatory

Dealer & Distributor signature & stamp on the CAF and photocopies aremandatory

Postpaid Plans - Bihar

Income Tax PAN

Photo Credit Card

CSD Card / Paramilitary Card

Photo Identity Card issued by Govt. recognized educational institutions (forstudents only)

For Address proof (only)

Ration card

Water Bill (not older than last 3 months)Telephone Bill for Fixed line (not older than last 3 months)

Electricity Bill of State company (not older than last 3 months)

Income Tax Assessment Order

Vehicle Registration Certificate

Registered Sale / Lease Agreement (On Rs.100/- Stamp Paper & Registeredat Sub-Registrar's Office only)

Bank Pass Book (any scheduled Bank) - (with transactions details not olderthan 3 months)

Post Office Pass Book (with transactions details not older than 3 months)

Credit Card Statement (not older than last 3 months)

Latest bank statement (not older than 3 months) of any scheduled bank dulysigned & sealed by Branch Manager along with customer's photo graph


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Bill Flash - *147# Get 'Unbilled Amount, Billing & Payment related

Information' as a flash on your mobile phone screen

Service Type Deposit (Rs.)

Basic (local) Nil

STD Only Nil

STD & National Roaming Nil

ISD Only 1000

ISD & Global Roaming 3000

NOTE :-

1. One SMS contains 160 characters.

2. License Validity till Dec 2026

3. All rates are inclusive of Airtime + IUC (Access Charges).

4. The Charges mentioned herein in all the Bill Plans have additional service taxcharge of 10.3%.

5. Detailed Bill can be provided at an additional charge of Rs 25


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RESEARCH METHODOLGYResearch is the process of systematic and depth study of any particular topic,subject or area of investigating backed by collection, presentation andinterpretations of the relevant details or data research methodology is a way tosystematically solve the research problem. The various steps adopted by theresearcher is studying his problem along with logic behind them.

Research process-steps

Problem definition

Research design Data collection Data analysis Interpretation of results Reporting

Research Method which we used:

We choose Conclusive Research for our project because our objective was clear.We made hypotheses and tested it by doing research. In conclusive Research wechoose Descriptive Research because our purpose was to collect data for definite

purpose. We have to find out the customer expectation and customer experiencesfrom prepaid connection

Type ofResearch

Exploratory

Research

Conclusive

Research

Descriptive

Research


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Sampling Technique which we use:

In sampling Techniques We choose Non Probability Sampling Technique inwhich not every element of the target population has a chance of being selected

because the inclusion of elements in a sample is left to the discretion of the

researcher.

We choose Non Probability Technique because of our decision which wasbased on convenience and judgment. We used questionnaire as a instrument fordata collection.

Marketing Channel

Types of

Sampling

Techniques

Non Probability

SamplingTechniques

Convenience

Sampling

Judgmental

Sampling

Probability

SamplingTechniques


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The marketing channel of Idea Cellular is as below.

In this channel first manufacture produce the simcards and then they sent to thewholesaler as per the order. Wholesalers send to the retailers and shopkeepersand then lastly retailer sales to customer.

PULL Strategy is develop by the Idea Cellular. As Idea Cellular is very known

brand and is punch line is For the People, By thePeople and An Idea CanChange Your Life which is very good thats why Penetrated Marketconsumer know about that and they ask about Idea Prepaid Simcards.

Distribution Strategy

There are three types of distribution strategies.1. Exclusive distribution

2. Selective distribution3. Intensive distribution


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Exclusive Distribution: Exclusive distribution means severely limiting thenumber of intermediaries. It is appropriate when the producer wants to maintaincontrol over the service level & outputs offered by the resellers & it often

includes exclusive dealings arrangement by granting exclusive distribution, theproducer hope to obtain more dedicated & knowledgeable.

Selective Distribution: Selective distribution relies on more than a few but lessthan all of the intermediaries willing to carry aparticular product. It makes sensefor established companies seeking distributors.

Intensive Distribution: In intensive distribution the manufacturer places thegoods or services in as many outlets as possible. This strategy is used for items

such as snack foods, soft drinks, newspapers, candies etc.

Distribution Strategy for Idea Cellular:

We will use selective distribution. It involves the use of less intermediaries whoare willing to carry the particular product. It can gain adequate market coverage

with more control and less cost.


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Q1. Do you use any mobile phones?

Interpretation:

The response given by respondents 80 % are use of mobile phone and 20 %

are not use of mobile phone.Company must consider about this 80 % of opportunit

and they can grab market environment.

Q2. Which cellular service do you use?

Options Percentage of respondents

Airtel 34%


Yes 80%

No 20%

Yes

80%

No

20%


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Idea 28%

Reliance 17%

BSNL 16%

Tata indicom 5%

Interpretation:The above chart shows that,34% of respondents use Airtel

28% of respondents use Idea17% of respondents use Reliance16%ofrespondentsuseBSNL5%respondents use Tata Indicom

Airtel

34%

Idea

28%

Reliance

17%

BSNL

16%

Tata indicom

5%


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Q3. Are you aware of Idea sim card?

Interpretation:

The response given by respondents 80 % are aware of Idea simcard and 20%are not aware of Idea simcard


Yes 80%

No 20%

Yes

80%

No

20%


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Q4. From which sources did you get information about Idea

Sim card?


Television 40%

Newspapers 30%

Friends 25%

Others 5%

Interpretation:It is depicted from the chart that,40 % of respondents came to know through television.30 % of respondents came to know through newspapers.25 % of respondents came to know through Friends5% of respondents came to know through othersMajor of the respondents came to know through television.

Newspapers

30%

Television

40%

Friends

25%

Others

5%


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Q5. Which service you are using?

Interpretation:

It is depicted from the chart that,90 % of respondents using prepaid service10 % of respondents not using prepaid service


Prepaid 90%

Postpaid 10%

Prepaid90%

Postpaid

10%


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Q6. Which factor do you considered while buying IdeaCellular Limited?

Options Percentage of respondentsNetwork 70%Schemes 15%

Brand image 5%

Call Charges 10%

If other than pleasespecify.

0%

Interpretation:

70% respondents considered network because without network wecan not utilize any facilities.

70%

15%

5% 10%0%

Series1 Series2


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Q7. Are you using lifetime or general plan?

Interpretation:

The response given by respondents 73 % are using life time plan of Ideasimcard and 27 % are using genrral plan of Idea simcard

Option Percentage of respondents

Lifetime 73%General 27%

Lifetime

73%

General

27%


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Q8. Are you satisfied with network provided?

Interpretation:

92 % customers are satisfied with network provided. BecauseTo know whether customer is satisfied with network coverageprovided or not.

Option Percentage of respondentsYes 92%

No 8%

Yes

92%

No

8%


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Q9. Are you satisfied with call rates?

Interpretation:

80 % customers are satisfied with call rates applied and 20 % are not satisfiedBecause To know whether customer is satisfied with call rates applied.

Option Percentage of respondents

Yes 80%

No 20%

Yes80%

No

20%


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Q10. In which area of service in idea sim card do you want to

improve?

Interpretation:It is depicted from the chart that,40 % of respondents want to improve Network20 % of respondents want to improve Schemes20 % of respondents want to improve Quality20% of respondents want to improve Call Charges

Major of the respondents. want to improve Network

Option Percentage of respondentsNetwork 40%Quality 20%Schemes 20%Call Charges. 20%

Network

40%

Quality20%

Schemes

20%

Call Charges.

20%


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During period of selling I found most of the Retailers were not willing to buypre paid connections.

One thing I got good about Idea that, the employees are very dedicated towards

the job and they help me a lot and due to them I got good knowledge about themarketing field as well as consumer behavior about a particular product.

It was also observed that awareness level of Idea is lesser among the customeras compare to BSNL and Airtel.

They were not aware about benefits of prepaid connection.

Through my survey, I came to know that most of the customers are satisfiedwith our plans and toppings.

I observed that most of the customers like Idea advertisement and punch-line.

Major competitors of Idea are Airtel, BSNL and Reliance

Peoples who are in profession line preferred Idea due to its perfect networkcoverage

Maximum customers are due to the connections provided by the organizationswhere they are employed.

It is also observed that most of the Retailers are not satisfied with there existingplans but even that they dont want to buy new connection only because of

number issue.


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Every research or survey which conducted may have certain short comings andunfortunately mine also a similar case. A few errors have come inside in spite ofmy best efforts to avoid them, but this is expected that still the finding are verymuch relevant.

There was some limitation during my project.

My survey was limited to main road, station road and sri Krishnanagar Gyan babu chowk area only.

While filling the questionnaire most of the Retailers didnt entertainus for filling the questionnaire.

Respondents gave very biased answer & not have enough time to

spare with researcher

Respondent were also not willing to give answer of some questions.

Companies happen to be little hesitant in disclosing their detail aboutmonthly usage, connections and call rates

Rural customers did not had the facilities to recharge their mobile due toless recharge center


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The telecom industry is facing great competition; during project I came torealize how to market the prepaid services to different customers working ingovernment sector, banking sector and various companies. I also got thetraining how strategic level of management responds to the strategies of other

companies, how to interact with strangers, how to promote our product bylistening their complaints.

From this Project I get the knowledge that those who are workingsomewhere prefers to get connection of Idea because they provide

best network amongst others. Large customer base belongs to private companiesand the connections are provided by the organizations. According to my surveymaximum customers are satisfied with the network system provided, call rates,

pretpaid services. Maximum customer prefers cash payment and very few preferdebit card and credit card payment

After analyzing the data I came out with some of the observationand findings from those analyzed data and observation and findings I came outwith followings conclusion:

Company is doing lot of promotion activities to set up the brand image ofIdea.

Customers are fussier about the plans

Idea mostly target the businessman or the group connection as compare toindividual connection.

Company has very low market share in this segment.


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It was a great experience to work in the telecom sector and with IdeaCompany because while working in this I have learned a lot about

telecom sector.

Company must try to grab the opportunity on the basis of providing goodservices, network and individual plan connection.

Most of the company and firm are facing there high value plan andconnectivity so Idea get the opportunity for the fresh field.


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From the study I have conducted and knowledge I have acquired from it, Irecommended following improvements.

Company should improve there internal management that will give themmore loyal customer.

Company should focus more to this segment.

Company should bring some more promotional schemes to gain newcustomers.Management trainee must give at least 7 days training so that they can

aware about company.Sales teams need to train better to deliver a superior performance.Company has good opportunity in individual connection as well as group

plan connection because most of the firm and company are searching forthe good and effective plan for their organization.

As per the research methodology and data analysis 80% companies andfirm do not have group plan so there is enough opportunity in this fieldfor group as well as single connection.

To ensure better customer satisfaction & maintain higher level ofCustomer relationship management, the Network department has to bemore effective & efficient.

To retain existing customers means offering the best scheme. ThisWould automatically attract new customers.

There should be no compromise in quality and the network facility.They should provide other facilities like massage and minimum call rates

in the same network.

They should not take other hidden charges.Company should launch special and innovative prepaid schemes for

students.


50/54

Name: _______________________________________________ Age:

___________

Address:

_____________________________________________________________

Plan you are using: ______________________________ Reason:___________

If salaried then department:

__________________________________________

1) Do you use any mobile phone?

Yes No

2) Which cellular service do you use?

Airtel Idea Tata indicom Reliance BSNL

3) Are you aware of Idea simcard?

Yes No

4) From which sources did you get information about Idea simcard?

Newspaper Television Friends

Others


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5) Which service you r using?

Prepaid Postpaid

6) Which factor do you considered while buying Idea Cellular Limited?

Network Schemes Brand image Call Charges If other than please specify

7) Are you using lifetime or general plan?

Lifetime

General

8) Are you satisfied with network provided?

YesNo

9) Are you satisfied with call rates?

YesNo

10) Have you seen any advertisement of Idea Cellular Limited ?

YesNo

11) Are you satisfied with the lifetime plan which you are using?

YesNO


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12) Do you satisfied with the service of Idea Cellular Limited ?

YesNo

13) If not than give the suggestions for improvement.

Name: Sex: . Age: ..Qualification:

Contact No.:


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Books:

Philip Kotler , Marketing Management (Ninth Edition)

-By (Published Prentice-hall of India Pvt.ltd. New Delhi)

G.C Beri, Marketing Research (Second Edition)

-By(Published Tata Mcgraw Hill Publishing Col.Ltd. Delhi)

C. R. Kothari Research methodology,

-By vishwa publication, New Delhi.

Websites:

www.adityabirla.com

www.ideacellular.com

www.google.co.in

Newspaper & Magazine:

The Times Of India The Hindu Business today magazine Business world
http://www.adityabirla.com/http://www.ideacellular.com/http://www.ideacellular.com/http://www.adityabirla.com/


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