Initial idea - Storyboards://Concept:// Design five 10 second idents that function individually and as a set that promotes the chosen genre of films. Chow is a well known actor in Hong Kong but in contrast is practically unknown in the UK, my concept is to promote a season of his films that would introduce a different approach to comedy towards a UK based audience.

0.1 10

The dialogue of part of the film is broadcasted accompanied by the audio

Chinese characters are used to suggest that it’s a chinese/ international film

Channel 4 ident appears along with the title of film, again in both english and chinese

4 shrinks slightly while the title of the film begins to dominate the screen.

Tv static effect to reflect the sci fi theme of the film 6 million dollar man.

Subtitles again, with static im-ages flickering in the back

Clitchy effect continues while the subtitles are being shown

Ident and film title is shown with the ‘4’ logo being formed out of the static effect.

Film title flickers in from above and jolts abruptly to position

Text flickers over subtitles randomly

Static effect creeps back in Film4 website appears in final frame accompanies by Stephen Chow details

Initial idea - Storyboards://Concept:// Design five 10 second idents that function individually and as a set that promotes the chosen genre of films. Chow is a well known actor in Hong Kong but in contrast is practically unknown in the UK, my concept is to promote a season of his films that would introduce a different approach to comedy towards a UK based audience.0.1 10

Idea for Shaolin Soccer. Orange grandient to resemble a sense of horizon

Dialogue taken from film - talks about steamed buns, chosen because is sounds bizaar

Subtitles start to lose their posi-tion

Ident - title appears.

Circle get’s closer and breaks the row of texts.

Testing out white as subtitles colour with black stroke outline

White circle appears from distant

Circle covers screen, ident - title appears.

Testing with limited palette of grey and black.

Black circle (football) appears from infront of text

Hits text and throws it into the distance.

Website is shown instead- with Stephen Chow mentioned

Orange circle appears from the right moving straight to the left of the frame

Text continues to spin out of frame. Orange block rolls in from right.

Text and football disappears into distance and off screen

Title in both chinese/english appears - scale increased slightly

Initial idea - Storyboards://Concept:// Design five 10 second idents that function individually and as a set that promotes the chosen genre of films. Chow is a well known actor in Hong Kong but in contrast is practically unknown in the UK, my concept is to promote a season of his films that would introduce a different approach to comedy towards a UK based audience.0.1 10

The idea for King of Comedy focuses heavily on the dialogue.

Dialogue will seem incredibly random and won’t make much sense.

3 sets of subtitles get shown with syncronized audio from film

Website address directing viewers to find out more about stephen chow films.

Title in both chinese/english appears - slightly increasing in size during it’s 2 second appearance

Enlarges by 20%

Testing colour, reversed the back-ground to black.

Idea for God of Cookery 2 sets of subtitles will be shown without audio.

Chinese knife appears rotating constantly from left of screen to the right.

Cut’s up text, which begins to fall.

Drops into a bowl, steam ap-pears from bown containg the title of the film.