Facility Branding: Identify and Impact

Public Perception

• Logo

• Website

• Business Stationary

• Signage

• Promotional Materials

What It’s Not

• a mark made by burning with a hot

iron to attest manufacture or

quality or to designate ownership

• a public image, reputation, or

identity conceived of as something

to be marketed or promoted.

Brand Definition

A Brand Lives

In the Mind &

Heart of the

Patient

Building A Healthy

& Strong Brand

3 Areas to Measure

Brand Health • Awareness & Use

• Brand Positioning

• Brand Delivery

Aligning

5 Key Areas For Better

Patient

Experience Patient Surveys

Website Health

Social & Online

Reputation

Cultural Index

Brand Health

Patient Experience

Aligning

Culture

& Brand For Better

Patient

Experience

Culture Brand Patient

Experience

Top Complaints By Patients 4

Billing is unclear

and hard to understand

I am Waiting too

long to be seen

I can’t find Resources to

meet my needs My needs

aren’t being Listened to

Collected By PatientX Independent Survey 2017

You can’t create a world

class patient experience

without a world class

team. You can’t have a

world class team with out

a world class training.

Patient Experience Make your patients happy

through positive experiences

Brand + Culture

• Are your key investors your biggest brand

advocates?

• Do your key stakeholders believe in the brand?

• If we talk…people listen

• Do you walk the walk or talk the talk?

• Are you thinking about what your patients want

and need?

1. Assess where you are

2. What is going to give the organization

the best outcomes

4 Ways To Start Creating

Better Patient Experience

Request An Assessment

Download 100 Experience Design Ideas

3.

4.

Better Marketing

For Better Outcomes