Identit Standards - Ingersoll Rand · enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity

Ingersoll RandVisual Identity Standards

Usage Guidelines

EcoWise™ LogoNovember 2015

Overview

In order to create a sustainable future, Ingersoll Rand is making a profound environmental commitment to our employees, customers and shareholders – a roadmap to significantly increase energy efficiency and reduce our climate impact from our operations and product portfolio by 2030.

HVAC and refrigeration systems, products or initiatives that meet the criteria needed to support our environmental commitment can be part of the exclusive product portfolio known as EcoWise™. These products will be able to utilize an EcoWise™ logo that will identify them as meeting the requirements needed to deliver on our commitment.

The Ingersoll Rand Center for Energy Efficiency and Sustainability (CEES) will determine if a product meets the criteria needed to be part of the EcoWise™ portfolio. Usage of this name or logo in association with an HVAC or refrigeration system, product or initiative needs to be approved by the CEES and the Enterprise Brand Team.

The guidelines in this document provide users with branding and design information needed to apply the EcoWise™ logo when developing and designing brochures, advertisements, presentations, and other communications and marketing materials used to communicate about or promote an HVAC or refrigeration system, product or initiative in the EcoWise™ portfolio.

It is important to note that the EcoWise™ logo should be given similar weight as other product benefits and features but should never replace the strategic or portfolio brand on any marketing materials. It is simply an indicator that the product referenced is part of the EcoWise™ portfolio.

Messaging

In order to satisfy Federal Trade Commission Guides for the Use of Environmental Marketing Claims, the EcoWise™ name and logo must always be accompanied by a product descriptor that explains how this particular product satisfies the requirements necessary for it to be deemed an EcoWise™ product. As a minimum requirement, the descriptor must appear the first time the EcoWise™ name or logo appear in a document and, depending on the medium, the descriptor may not need to be repeated in the following pages or screens.

The EcoWise™ product descriptor should be clear and prominent, and always be placed in close proximity to the EcoWise™ name or logo. In cases where the descriptor cannot be in close proximity to the EcoWise™ name or logo a visual clue, such as an asterisk, must be used to make the reader aware of the descriptor. If for some reason the descriptor cannot be used in the medium of choice then we should not be mentioning EcoWise™ in that medium. One approved example of the EcoWise™ product descriptor reads as follows:

Designed to lower environmental impact with next generation, low global warming potential refrigerants and high efficiency operation.

In addition to the above EcoWise™ descriptor, messaging in marketing materials should contain more specific detail about why a particular system, product or initiative is part of the EcoWise™ portfolio. Additional text might also be needed to basically answer the question “Why does this portfolio exist?” The following is approved for supplemental use as needed:

The Ingersoll Rand EcoWise™ portfolio is a demonstration of Ingersoll Rand’s commitment to reducing the environmental impact of our products and providing more sustainable product choices for our customers.

Usage Guidelines

Contents

I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S

1 EcoWise™ Logo Usage Matrix 2 EcoWise™ Logo 4 Brochures 5 Print Advertisements 6 Trade Shows 7 Video 8 Website 9 E-mail Marketing 10 Products 11 Additional Notes 12 Contacts

Item Page Yes No Comments/Details*

Brochures 4 � Only enterprise and strategic brand logos should appear on brochure covers and the EcoWise™ logo can appear inside. EcoWise™ descriptor must be part of the content

Print Advertisements 5 � EcoWise™ descriptor must be part of the content

Trade Shows 6 � Show booth principal branding is usually strategic and/or enterprise logos, with other logos as secondary branding. EcoWise™ logo can be used in relation to applicable products within the booth

Videos 7 � EcoWise™ descriptor must be part of the content or voice over

Website 8 � Needs to be on pages associated to product and not used as a standalone brand on any other website pages. EcoWise™ descriptor must be part of the content in those product pages and should appear above the fold line of the webpage

E-mail Marketing 9 � EcoWise™ descriptor must be part of the content

Case Studies � EcoWise™ descriptor must be part of the content

Apps � EcoWise™ descriptor must be part of the content or voice over if applicable

Posters & Banners � EcoWise™ descriptor must be part of the content

Product Microsite � EcoWise™ descriptor must be part of the content

Business Cards �

Templates:

PPT � It can be used in the context of a presentation but there shouldn't be an EcoWise™ template created. EcoWise™ descriptor must be part of the content

Letterhead � EcoWise™ descriptor must be part of the content

Fax �

News Releases/Media Alerts � News releases and media alerts are usually issued by enterprise or strategic brands

Email Signature �

Online Advertisements � Physical properties and limitations of online ads do not allow for the addition of EcoWise™ logo and descriptor

Uniforms �

Promotional Merchandise � Needs to be associated to product and not used as a standalone brand on items

Products 10 � EcoWise™ logo and specific descriptor can be added to actual products. The EcoWise™ logo and descriptor should also be part of the documentation that those products are delivered with

Product Packaging � EcoWise™ logo and specific descriptor should not be added to actual product packaging. The EcoWise™ logo and descriptor can be part of the documentation inside the packaging that those products are delivered in

Facility Signage �

Vehicles �

*All branding follows the established Ingersoll Rand visual standards and endorsement guidelines.

1 Usage Guidelines


EcoWise™ Logo Usage Matrix

The following matrix provides an indication of the types of applications that may utilize the EcoWise™ logo. The EcoWise™ logo can only be used in relation to a specific HVAC or refrigeration system, product or initiative in the EcoWise™ portfolio and should never be used as an independent brand. All branding indicated in this matrix must follow the established Ingersoll Rand visual standards and endorsement guidelines.

Note: Additional notes can be found on page 11.

Descriptor (footnote) Asterisk

Standard Logo Logo with an Asterisk

2 Usage Guidelines


Standard Logo EcoWise™ standard logo is used when the EcoWise™ descriptor is in close proximity to the logo.

Close proximity is defined as adjacent, to the left, or just below the EcoWise™ standard logo. If close proximity cannot be maintained, due to layout or content constraints, the logo with asterisk is used.

Logo with an Asterisk When the EcoWise™ descriptor cannot be in close proximity to the EcoWise™ logo an asterisk is used as a visual cue, so the reader is aware of the EcoWise™ descriptor below.

Important Note: Always use approved artwork when reproducing the graphic above. Do not attempt to recreate or rebuild this artwork.

Contact Brand Support if you require anything beyond what is demonstrated above.

The graphic items demonstrated above are available for download at the Brand Center.

Available file types: EPS (vector artwork) and PNG (raster image).

EcoWise™ Logo

White Background – Black Graphic

Gray Background less than 45% Black – Black Graphic Gray Background greater than 45% Black – White (knocked out) Graphic

Black Background – White (knocked out) Graphic

Positive Reproduction Negative Reproduction

3 Usage Guidelines


Color Specification The prefered color is 100% black. Any shade of gray is prohibited. When on a dark background, the logo must appear white (knocked-out).

Color usage options are demonstrated above for positive and negative (reverse) reproduction. When possible, the positive reproduction versions is preferred.

These options apply to both the EcoWise™ standard logo, and EcoWise™ logo with an asterisk (as shown).



EcoWise™ Logo (continued)

The graphic items demonstrated above are available for download at the Brand Center.

Available file types: EPS (vector artwork) and PNG (raster image).

Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments.

Our people and our family of brands—including Club Car®, Ingersoll Rand®, Thermo King® and Trane®—work together to

enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase

industrial productivity and efficiency. We are a global business committed to a world of sustainable progress and

enduring results.

©2014 Ingersoll Rand IR000000We are committed to using environmentally conscious print practices.

ingersollrand.com

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Mauris Convallis Leo Pellentesque

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luctus et ultrices posuere cubilia Curae;

Suspendisse Elementum

Vivamus placerat, nibh sit amet sollicitudin commodo, felis

sem bibendum turpis, id placerat mauris nibh scelerisque arcu.

Proin odio elit, porttitor vitae gravida quis, rhoncus vel mi.

Curabitur congue sodales elit quis ultricies. Suspendisse

elementum lorem vel odio hendrerit euismod pulvinar justo

aliquet. Phasellus ac lacus felis. Sed rhoncus ultrices eros,

vitae hendrerit nisi viverra non. Curabitur aliquet auctor

lacinia. Aenean sed libero diam, eu tempus purus.

Phasellus ligula est, porta ut varius ut, rutrum ac sem. Nunc

mollis lobortis scelerisque. Quisque quis diam velit, at facilisis

urna. Sed quis fermentum purus. Morbi tempus, felis nec

placerat blandit, tellus felis accumsan nibh, sit amet fringilla

risus libero iaculis risus. Donec in justo metus, vel fermentum

leo scelerisque nulla, in pulvinar tortor urna ut diam.

Orci iaculis congueaccumsan eleifend, est leo scelerisque

nulla, in pulvinar tortor urna ut diam. Maecenas quis diam

risus, eleifend ultricies nisl. Pellentesque tincidunt lectus vel

nisl gravida mattis. Quisque et sapien eu facilisis placerat

vel vel augue. Integer mollis fermentum leo eget vulputate.

Morbi consequat arcu id turpis lacinia congue. Vestibulum

ante ipsum primis in faucibus orci luctus et ultrices posuere

cubilia augue curae.

Suspendisse Elementum

Vivamus placerat, nibh sit amet sollicitudin commodo, felis

sem bibendum turpis, id placerat mauris nibh scelerisque arcu.

Proin odio elit, porttitor vitae gravida quis, rhoncus vel mi.

Curabitur congue sodales elit quis ultricies. Suspendisse

elementum lorem vel odio hendrerit euismod pulvinar justo

aliquet. Phasellus ac lacus felis. Sed rhoncus ultrices eros,

lacinia. Aenean sed libero diam, eu tempus purus.

Ut suscipit justo id mauris

congue vitae tincidunt

dolor fermentum. In ultrices

ultrices nulla vel viverra.

Vestibulum ante ipsum primis

in faucibus orci luctus et

ultrices posuere.

EcoWise™ tempus, felis nec placerat blandit, tellus felis accumsan nibh, sit amet fringilla risus libero iaculis donec in justo metus, vel fermentum onec ullamcorper, pulvinar orci iaculis accumsan eleifend, est scelerisque nulla, in tortor urna ut diam.Faucibus orci luctus

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent elit libero, elementum quis ultricies tempus, sagittis quis tellus.

Suspendisse ornare pulvinar velit

8 Suspendisse Ornare Pulvinar Velit Suspendisse Ornare Pulvinar Velit 9

Title LineSecondary Title Line Secondary Title Line

Suspendisse Elementuma

Covers – Front/Back

EcoWise™ Standard Logo

EcoWise™ DescriptorInterior Spread

4 Usage Guidelines


The EcoWise™ logo should not be used on brochure covers, only enterprise and strategic brand logos appear on brochure covers and other logos appear inside.

EcoWise™ product descriptor must be part of the brochure content. It must appear on the same page displaying the EcoWise™ logo.

EcoWise™ logo should not appear as part of the Ingersoll Rand boilerplate on the back of a brochure.

Logo and Descriptor Proximity The sample above utilizes the EcoWise™ standard logo, since the EcoWise™ descriptor is in close proximity, below the logo.



Brochures

©2015 Ingersoll Rand

trane.com* EcoWise™ tempus, felis nec placerat blandit, tellus felis accumsan nibh, sit amet fringilla risus

libero iaculis donec in justo metus, vel fermentum onec ullamcorper, orci iaculis accumsan eleifend,est leo scelerisque nulla, in pulvinar tortor urna ut diam.

Lorem ipsum dolor sit amet adipiscing.

Sed non lorem necNisi laoreet facilisis nec at nuncUt suscipit id

mauris congue vitae tincid dolor justo fermentum

ultrices ultrices nulla.

Class aptent taciti sociosqu litora torquent per conubia nostra, per inceptos ahimenaeos. Proin nec tempus dui. Integer nisi vel nunc tincidunt consequat. Donec luctus augue in nunc a habit senectus malesuada fames.

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Print Ad

EcoWise™ Logo with Asterisk

EcoWise™ Descriptor (footnote with asterisk)

5 Usage Guidelines


Print advertisements can display the EcoWise™ brand logo and the product descriptor must appear on the same ad as the EcoWise™ logo. Logo must always be incorporated in a size or manner that does not detract from the strategic brand.

Logo and Descriptor Proximity The sample above utilizes the EcoWise™ logo with an asterisk, since the EcoWise™ descriptor is not in close proximity to the logo.

The EcoWise™ descriptor is used as a footnote and is preceded with an asterisk.



Print Advertisements

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● Duis pretium tempor erat, nec interdum arcu facilisis porttitor.

● Nunc pretium molestie consequat.

● Morbi auctor, urna ac tempus dictum, massa libero interdum metus, accumsan elisagittis velit. Donec eget ante tristique eros.

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● Metus accumsan elisagittis velit. Donec eget ante erosNunc pretium molestie consequat.

● Morbi auctor, urna ac tempus dictum, massa libero interdum.

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Cras dictum viverra gravida aecenas quis luctus nulla. Duis nec urna at elit variusi.

● Donec eget ante erosNunc pretium.

● Morbi auctor, urna ac tempus dictum, massa libero interdum Metus accumsan elisagittis velit.

* EcoWise™ tempus, felis nec placerat blandit, tellus felis accumsan nibh, sit amet fringilla risus libero iaculis donec in justo metus, fermentum onec ullamcorper, orci iaculis accumsan vel eleifend, est leo scelerisque nulla, in pulvinar tortor urna ut diam.

Trade Show

EcoWise™ Logowith Asterisk


6 Usage Guidelines


Trade show booths are always branded with the strategic and/or enterprise logos. Other logos, or secondary branding, are only displayed within the panel or display that references them. The EcoWise™ logo can be used in relation to applicable products within the booth and must include the EcoWise™ product descriptor as part of that panel or display.

Other display materials such as posters promoting an EcoWise™ portfolio product also needs to incorporate the product descriptor.





Trade Shows

16:9 Video 4:3

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Lorem ipsum dolor sit amet adipiscing.

EcoWise™ DescriptorEcoWise™ Standard Logo

7 Usage Guidelines


When a product video or digital application such as product apps, email newsletters or product microsites displays the EcoWise™ brand logo it must always incorporate the product descriptor by either adding it to the screen or in the voice over audio, depending on the format.

Logo and Descriptor Proximity The sample above utilizes the EcoWise™ standard logo, since the EcoWise™ descriptor is in close proximity, to the right of the logo.



Video

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Praesent Elit LiberoLorem ipsum dolor sit amet, consectetur adipiscing elit.

Ultricies Tempus Sagittisvel fermentum onec ullamcorper, orci iaculis accumsan


* EcoWise™ tempus, felis nec placerat blandit, tellus felis accumsan nibh, sit amet fringilla risus libero iaculis donec in justo metus, vel fermentum onec ullamcorper, orci iaculis accumsan eleifend,est leo scelerisque nulla, in pulvinar tortor urna ut diam.

Product Page

EcoWise™ Logowith Asterisk

8 Usage Guidelines


The EcoWise™ logo can only be used on webpages that are specific to a system, product or initiative that is part of the EcoWise™ portfolio and should not be used on any other webpage of the site unless approved by the CEES and the Enterprise Brand Team. The product descriptor must appear on the same screen as the EcoWise™ logo and must be visible above the fold line of the webpage without the need to scroll down to see it.





Website

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Donec eget tortor lorem. Mauris convallis leo pellentesque purus mollis feugiat. Curabitur odio erat, facilisis ultrices blandit eget, dapibus nec orci.

Nunc felis mi, iaculis sed interdum eu, eleifend in lectus. Proin pharetra etiam at enim nulla. Curabitur diam purus, at scelerisque id dapibus sed, placerat in odio.

* EcoWise™ tempus, felis nec placerat blandit, tellus felis accumsan nibh, sit amet fringilla risus libero iaculis donec in justo metus, vel fermentum onec ullamcorper, orci iaculis accumsan eleifend, est leo scelerisque nulla, in pulvinar tortor urna ut diam.

E-mail Marketing

Top

Bottom

EcoWise™ Descriptor (footnote with asterisk) EcoWise™ Logo with Asterisk

9 Usage Guidelines


When a email newsletter displays the EcoWise™ brand logo it must always incorporate the product descriptor by either adding it to the screen.





E-mail Marketing

EcoWise™ tempus, felis nec placerat blandit, tellus felis accumsan nibh, sit amet fringilla risus libero iaculis donecin justo metus, vel fermentum onec ullamcorper, orci iaculis accumsan eleifend,est leo scelerisque nulla.

EcoWise™ tempus, felis nec placerat blandit, tellus felis accumsan nibh, sit amet fringilla risus libero iaculis donecin justo metus, vel fermentum onec ullamcorper, orci iaculis accumsan eleifend,est leo scelerisque nulla.

EcoWise™ Logo with Descriptor Label

10 Brand Guidelines


Products can have the option of displaying the EcoWise™ logo along with the EcoWise™ descriptor. The descriptor that appears with the EcoWise™ logo must make mention of both the specific product and refrigerant to which the EcoWise™ branding applies.

The EcoWise™ logo and descriptor can be printed in color on a clear, or white vinyl adhesive label.

Logo and Descriptor Proximity The sample above utilizes the EcoWise™ standard logo, since the EcoWise™ descriptor is in close proximity, below the logo.



Products

11 Usage Guidelines


Brochures, Collateral and Presentations The EcoWise™ logo should not be used on brochure covers, only enterprise and strategic brand logos appear on brochure covers and other logos appear inside. EcoWise™ product descriptor must be part of the brochure content. It must appear on the same page displaying the EcoWise™ logo. EcoWise™ logo should not appear as part of the Ingersoll Rand boilerplate on the back of a brochure.

Presentation slides can use the EcoWise™ brand on pages containing information about EcoWise™ portfolio products. The EcoWise™ logo should not be used on the cover page of presentations or as a permanent element of a presentation template. Presentation templates should always be branded with the enterprise and/or strategic brands.

Video and Digital When a product video or digital application such as product apps, email newsletters or product microsites displays the EcoWise™ brand logo it must always incorporate the product descriptor by either adding it to the screen or in the voice over audio, depending on the format.

The EcoWise™ logo can only be used on webpages that are specific to a system, product or initiative that is part of the EcoWise™ portfolio and should not be used on any other webpage of the site unless approved by the CEES and the Enterprise Brand Team. The product descriptor must appear on the same screen as the EcoWise™ logo and must be visible above the fold line of the webpage without the need to scroll down to see it.

Advertising Print advertisements can display the EcoWise™ brand logo and the product descriptor must appear on the same ad as the EcoWise™ logo. Logo must always be incorporated in a size or manner that does not detract from the strategic brand.

Online ads usually have limited space making it difficult to display more than one logo. In such cases the strategic brand should be the main focus of the online ad and the strategic brand logo should always be part of the ad. Adding the EcoWise™ brand logo to online ads should be avoided since it can make the branding of the ad confusing to the viewer.

Trade Show Panels and Displays Trade show booths are always branded with the strategic and/or enterprise logos. Other logos, or secondary branding, are only displayed within the panel or display that references them. The EcoWise™

logo can be used in relation to applicable products within the booth and must include the EcoWise™ product descriptor as part of that panel or display.

Other display materials such as posters promoting an EcoWise™ portfolio product also needs to incorporate the product descriptor.

Uniforms, Apparel and Promotional Merchandise The diverse use of the EcoWise™ brand logo among HVAC and refrigeration systems, products and initiatives makes it difficult to use on uniforms. Personnel wearing strategic brand uniforms usually work on a variety of systems and products, including those that are not part of the EcoWise™ portfolio. Therefore uniform branding should be limited to enterprise and strategic brand logos.

By the same token, branding of apparel and promotional merchandise should focus on promoting enterprise and strategic brands. The EcoWise™ brand is a specific product classification and should not be added to apparel or promotional materials that already display our enterprise and/or strategic brands.

Signage and Vehicles EcoWise™ branding is always associated with specific systems, products or initiatives so it should never be used on facility signage or vehicles. Signage and vehicle only display enterprise and/or strategic brand logos.

Additional Notes

Contacts

Questions About Standards Application and Strategy

For additional information please contact:

Juan Duarte Global Brand Manager [email protected]

Holly Emerson Senior Analyst, Center for Energy Efficiency and Sustainability [email protected]

Enterprise Brand Support [email protected]

Access Brand Information, Standards Documentation, and Graphic Assets

Ingersoll Rand Brand Center http://company.ingersollrand.com/ircorp/brandcenter.html

Documents

Identit Standards - Ingersoll Rand · enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity