identity elements 02dominoproject.bg/wp-content/uploads/2018/04/Guide... · 23 identity elements 05 clear space and minimum size a a a a 35 mm a Clear space The optimum effect of

17

02 logo versions

Centered and horizontal version

For a more friendly usage, the signature has

two accepted versions:

centered version with two options.

Use whichever stands out the best on the

application in which our logo appears.

horizontal version used to maximise

impact within the available horizontal space.

identity elements

18

SWISS red BG red

white

green

black

white

identity elements

Full colour version

Our logo can be used in different colors,

depending on the technical specifications

(monochrome or in black and white) or on

the background of application.

Always use the full colour version of our

logo where possible, to provide maximum

impact and recognition.

02 logo versions

19

0% black

90% black

75% black

0% black

identity elements

Black and white version





Where it is not possible to reproduce the logo

in colour, it may appear in black and white.

02 logo versions

20

identity elements

Monochrome





02 logo versions

21

03 inadmissible logo modificationsidentity elements

Do not

distort it

change the elements position

re-colour it

add new colours

separate the elements

change the logotype

take out elements

22

04 backgroundsidentity elements

If a background has to be used, one should

adapt the logotype using these examples.

23

05 clear space and minimum sizeidentity elements

a

aa

a

35 mm

aClear space

The optimum effect of the symbol depends

upon the space surrounding it. This area should

be free of any words, logos, symbols, etc.

This is how the clear space area is calculated.

This is the absolute minimum clear space area –

please allow more space wherever possible.

Minimum size

To ensure the clarity of the logo a minimum

size of 35mm (in case a larger one is not

possible), is to be applied.

24

identity elements

a

aa

a

35 mm

a

05 clear space and minimum size

Clear space







Minimum size




25

identity elements

45 mm

a

a aa

a

05 clear space and minimum size

Clear space







Minimum size




26

Frutiger Light

abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)

ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890

06 typography

Lettering in the logo

The font used is

Frutiger Roman

Besides following signature specifics,

our identity is likewise sustained

by using the size, weight and color of the

special font selected

Frutiger

Frutiger Roman



Frutiger Italic



Frutiger Bold



identity elements

27

07 colour palette

Our colours are red, yellow, blue, white

and black. Consistency of used color

reproduction is very important.

Here are the specifications you will need

for most applications.

identity elements

green

Spot

PANTONE 116

Process

100-0-100-0

RGB

252-209-22

white

Spot

N/A

Process

N/A

RGB

255-255-255

black

Spot

PANTONE Black

Process

0-0-0-100

RGB

R0 G0 B0

white

Spot

N/A

Process

N/A

RGB

255-255-255

BG red

Spot

PANTONE 485

Process

0-100-100-0

RGB

226-0-26

SWISS red

Spot

PANTONE 485

Process

0-100-100-0

RGB

226-0-26

28

OBLIGATORY AND RECOMMENDED LAYOUTS

29

01 correspondence

Letterhead

Envelope

02 communication

Information billboard

Roll-up

Power Point presentation

03 signage

Commemorative plaque

Information plate

Information sticker

contentapplications

30

01 correspondence

Letterhead – version 1

Size: W 21cm x H 29.7cm

a – hight of the Swiss-Bulgarian Cooperation

Programme graphic symbol

b – hight of the Swiss-Bulgarian Cooperation

Programme logotype

applications

www.swiss-contribution.ch/romania

Full Institution Name

Street Name, district 0, 000000, City

P: 00 000 000 000, F: 00 000 000 000

E: [email protected]

www.swiss-contribution.ch/romania



P: 00 000 000 000, F: 00 000 000 000


1a 1a

1a

a

b

2b

1b

1a 1a

31

01 correspondence

Letterhead– version 2

Size: W 21cm x H 29.7cm



b – hight of the Swiss-Bulgarian Cooperation

Programme logotype

basic version

version with contact details

the box is a placeholder for the “co-signing

institution”

applications

www.swiss-contribution.ch/romania www.institution.com www.swiss-contribution.ch/romania www.institution.com



P: 00 000 000 000, F: 00 000 000 000


x x

1a

1b1b

x x

1a 1a 1a1a

32

01 correspondence

Envelope

Back

Size: C4 format – W 22.9cm x H 32.4cm




applications

www.swiss-contribution.ro


P: 00 000 000 000, F: 00 000 000 000


2a

x

a

1a0,5a

x

33

01 correspondence

Envelope

Front





applications

Recipient Name and address Recipient Name and address

2a 2a

1a0,5a

1,5a

34

02 communication

Information billboard – version 1

Size: W 150cm x H 100cm



the box is a placeholder for the “Executing

Agency/Co-financing institution”

applications

Project Name: Lorem IpsumBeneficiary Name: Lorem IpsumFund Value: Lorem Ipsum

PROJECT CO-FINANCED BY A GRANT FROM SWITZERLAND THROUGH THE SWISS CONTRIBUTION TO THE ENLARGED EUROPEAN UNION

PROIECT CO-FINANTAT PRINTR-UN GRANT DIN PARTEA ELVETIEI PRIN INTERMEDIUL CONTRIBUTIEI

ELVETIENE PENTRU UNIUNEA EUROPEANA EXTINSA

a

a

a

0,5a

0,5a

0,5a

0,5a

a

35

02 communication

Information billboard – version 2




applications

Project Name: Lorem IpsumBeneficiary Name: Lorem IpsumFund Value: Lorem Ipsum

PROJECT CO-FINANCED BY A GRANT FROM SWITZERLAND THROUGH THE SWISS CONTRIBUTION

TO THE ENLARGED EUROPEAN UNION

PROIECT CO-FINANTAT PRINTR-UN GRANT DIN PARTEA ELVETIEI PRIN INTERMEDIUL CONTRIBUTIEI

ELVETIENE PENTRU UNIUNEA EUROPEANA EXTINSA

logo of institutions taking

part in the programme / project







1,5a

a

a

a

a

a a

36

02 communication

Roll-up




Other standard sizes are acceptable:

W 60 x H 160 cm

W 80 x H 200 cm

W 85 x H 200 cm

W 120 x H 200 cm

W 150 x H 200 cm

Please remember however, that the layout

must be compatible with the template.

applications

PROJECT CO-FINANCED BY A GRANT FROMSWITZERLAND THROUGH THE SWISS CONTRIBUTION TO THE ENLARGED EUROPEAN UNION

Project Name/Event TitleFont size: 170 pt.

Project/Event descriptionFont size: 110 pt.Project/Event descriptionFont size: 110 pt.Project/Event descriptionFont size: 110 pt.Project/Event descriptionFont size: 110 pt.Project/Event descriptionFont size: 110 pt.Project/Event descriptionFont size: 110 pt.

aa

2a

a

2a

2a

2a

a

37

02 communication

Power Point presentation

Size: W 25.4cm x H 19.05cm



the box is a placeholder for the “presenting

institution”

applications

Project Name/Event Title

Font size: 30 pt.

Project/Event description. Font size: 18 pt.






PROJECT SUPPORTED BY A GRANT FROM

SWITZERLAND THROUGH THE SWISS CONTRIBUTION




Font size: 30 pt.










www.institution.ro

a

a

1,5a

0.5a

a

a

38

02 communication

Power Point presentation – slides

Size: W 25.4cm x H 19.05cm

title page

optionally title page with graphic elements

internal page

end page

applications


Font size: 30 pt.










www.institution.ro

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonunibh

euismod tincidunt ut laoreet dolore magna aliquam erat volutpat tinciduntym.

Ut wisi enim ad minim veniam.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie

consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan

et iusto odio dignissim nibh euismod tincidunt ut laoreet dolore magna

aliquam erat volutpat. Ut wisi enim ad minim veniam.

www.institution.ro


Font size: 30 pt.

PROJECT SUPPORTED BY A GRANT FROM SWITZERLAND THROUGHTHE SWISS CONTRIBUTION TO THE ENLARGED EUROPEAN UNION

www.institution.ro

Thank you!

Please check back.

PROJECT SUPPORTED BY A GRANT FROM SWITZERLAND THROUGHTHE SWISS CONTRIBUTION TO THE ENLARGED EUROPEAN UNION

www.institution.ro

39

03 signage

Commemorative plaque


a – hight of the Swiss- Cooperation


The plaque is recommanded in silver anodized

aluminium, with hot varnish coated at 80°C on

the surface and on the edges. Other technical

alternatives may be used only with prior SCO

approval.

The recommended thickness is 2 cm. The holes

for fixing must be made before varnishing.

applications


PROJECT (INSERT THE ABBREVIATED PROJECT TITLE, E.G. PURCHASE,RECONSTRUCTION, CONSTRUCTION, MODERNISATION, ETC.) SUPPORTEDBY A GRANT FROM SWITZERLAND THROUGH THE SWISS CONTRIBUTIONTO THE ENLARGED EUROPEAN UNION.VALUE OF CO-FINANCING: 0.000.000 RON










a a

0,5a

0,5a

a

a

40

03 signage

Information plate




The plate may, for example, be placed

by the office front door.

applications












a a

a

a

a

a

41

PROJECT (INSERT THE ABBREVIATED PROJECT TITLE NAME,E.G. PURCHASE, RECONSTRUCTION, CONSTRUCTION, MODERNISATION, ETC.) SUPPORTED BY A GRANT FROM SWITZERLAND THROUGH THE SWISS CONTRIBUTIONTO THE ENLARGED EUROPEAN UNION.

03 signage

Information sticker

Recommended size: W 10cm x H 5cm



applications

a a

a

a

0,5a

0,5a

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identity elements 02dominoproject.bg/wp-content/uploads/2018/04/Guide... · 23 identity elements 05 clear space and minimum size a a a a 35 mm a Clear space The optimum effect of