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IDS21 Digital Marketing Opportunities

InteriorDesignShow.com

Interior Design Show

May 13-16 2021 Toronto

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Digital MarketingIDS Toronto digital embodies the same remarkable energy and influence found at the show. Carefully curated with inspiring content, our digital layer is the go-to resource for our loyal audiences looking to discover and connect with fresh and innovative products and industry news.

IDS Toronto Make a lasting impression among our highly engaged, professional community of trade leaders and style-savvy consumers who are projected to spend over $398 million on planned projects in the next year.

Over 280 million digital media impressions

were garnered in 2020 from an ever-growing

network of social media channels

Facebook 27.2K fans

YouTube 749 subscribers

Newsletter70K Trade & 22K Consumers subscribers

Twitter 56.9K followers

Instagram 35K followers

LinkedIn 6024 followers

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Newsletter Ad Exhibitor Rate Non Exhibitor Rate

Top Banner (600 x 100 pixels) $375 $425

Advertorial (Image 295 x 225 plus maximum 85 words) $450 $500

Lower Banner (600 x 100 pixels) $275 $325

Dedicated Newsletter

Work with us to amplify your event or product launch. We can $1,500 $2,500 customize your partnership to help you connect with our highly engaged community. Limited availability throughout the year.

Social Media

Sponsored Tweet $150 $200

Sponsored Facebook Post $450 $500

Sponsored Instagram plus stories post $450 $500

Sponsored LinkedIn $375 $425

Package: 1 Instagram post, 1 Instagram story, $750 $1,000 1 Facebook/LinkedIn post and 2 Twitter posts. *LinkedIn/Facebook dependent on content

Online Activations

Online Demos $3,000 $4,500

Online Seminars $10,000 $3,500 1 Presenter or 3 Co-Presenters (Presenting Sponsor) (Co-Presenter)

IDS 360 Series Winter Session (October-February) $15,000 $15,000

Specifiers Guide $350 $500

All rates + HST

Digital Rates

Bespoke Content PartnershipsReach out to us directly for a customized solution to connect with our audience. We are experienced with working with various brands to amplify your design story within our networks.

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Strategically plan your promotion to align with our editorial content calendar.

Channel June July August September October November December

Newsletter

Newsletter 3 available 3 available 3 available

Dedicated Newsletter

SOLD SOLD 1 available 1 available 1 available 1 available 1 available

Social Media

Facebook 4 available 2 available 3 available 4 available 4 available 4 available 4 available

Instagram SOLD 4 available 4 available 3 available 4 available 4 available 4 available

Twitter 4 available SOLD 3 available 4 available 4 available 4 available 4 available

LinkedIn SOLD SOLD 4 available 4 available 4 available 4 available 4 available

Package 4 available SOLD 4 available 2 available 4 available 4 available 4 available

Online Demos & Webinars

Online Demos

1 available 1 available 1 available 1 available 1 available

Online Webinars

1 Presenting Sponsor or 3 Co-Sponsor

Topic:State of the Economy or Industry

1 Presenting Sponsor or 3 Co-Sponsor

Topic:The Future of Work or Healthcare

1 Presenting Sponsor or 3 Co-Sponsor

Topic:City Building Post Pandemic

1 Presenting Sponsor or 3 Co-Sponsor

Topic:Business of Design/ Creative Industries

1 Presenting Sponsor or 3 Co-Sponsor

Content & Availability

Deadlines Booking Deadline Minimum 3 weeks / 15 working days before post.

Material Deadline Minimum 2 weeks / 10 working days before post.

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Channel January February March April May

Newsletter

Newsletter 3 available 3 available 3 available Note: Usually 2 topics

3 available Note: Usually 2 topics

3 available

Dedicated Newsletter

1 available 1 available 1 available 1 available 1 available

Social Media

Facebook 4 available 4 available 4 available 4 available 4 available

Instagram 4 available 4 available 4 available 4 available 4 available

Twitter 4 available 4 available 4 available 4 available 4 available

LinkedIn 4 available 4 available 4 available 4 available 4 available

Package 4 available 4 available 4 available 4 available 4 available

Online Demos & Webinars

Online Demos 2 available 2 available 2 available 2 available 2 available

Online Webinars 1 available 1 available 1 available 1 available 1 available

Strategically plan your promotion to align with our editorial content calendar.

Content & Availability

Deadlines Booking Deadline Minimum 3 weeks / 15 working days before post.

Material Deadline Minimum 2 weeks / 10 working days before post.

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Newsletter

Milan Design Week

Your leading source for discovering new ideas, products, innovations and emerging talent from across the globe, we're excited to share our top picks from Milan Design Week. Highlighting the intersection of nature and the human experience, we're seeing the future of design as a compassionate place, full of thoughtful conversation surrounding the themes of equity, diversity and intention.

#IDSToronto #IDS21

*Canada's Anti-Spam Legislation came into effect July 1st, 2014. As a result of this new law, we need your explicit consent to send you news, info and special offers about IDS Toronto. For more information on CASL and how Informa Canada is working to comply please contact us at info@interiordesignshow.com and 416.960.4519.

Terms of Use | Privacy Policy | UnsubscribeIDS Toronto | 10 Alcorn Avenue, Suite 100 | Toronto, ON M4V 3A9

This is an advertisement

Media Partners

Metro Toronto Convention Centre South BuildingInteriorDesignShow.com

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Nendo – Wonderglass

Venetian manufacturer Wonderglass presented their first furniture collection ‘melt’, in collaboration with IDS Alumni Oki Sato’s design firm nendo.

The weight and flow of the glass created the furniture’s arches and curves. The molten nature of glass directed the design process, celebrating expert craftsmanship in the series of tables, chairs and small objects. The combination forms a collection that pushes the boundaries of manufacture and design.

Can’t see this email? View it in a web browserForward to a friend | Join our mailing list | InteriorDesignShow.com

Delivered 2-3 times monthly (year round), IDS Toronto Newsletters are the ultimate source for innovative product announcements as well as Canadian and international design news. Boost your brand among our highly engaged readership of 88K, and growing.

Dedicated Newsletter Exhibitor Rate: $1,500 Non Exhibitor Rate: $2,500

Top BannerExhibitor Rate: $375 Non Exhibitor Rate: $425

Advertorial (image & text)Exhibitor Rate: $450 Non Exhibitor Rate: $500

Lower BannerExhibitor Rate: $275 Non Exhibitor Rate: $325

Over 47% of our

Trade audience use newsletters

to stay up to date on industry

insights

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Social Media

Sponsored TweetPost on our Twitter account to reach a wider global audience.

Each post will include one image and a short editorialized caption with a link, your handle and up to three hashtags.

Audience Segment:63% Age 25-44 49% Men / 51% Women

Exhibitor Rate: $150Non Exhibitor Rate: $200

Sponsored Facebook PostSponsored post on our Facebook account. Connect with both the public and trade professionals through this channel.

Each post will include one image and a short editorialized caption (85 words max) with a link.

Audience Segment:66% Age 25-4439% Men / 59% Women / 2% Nonbinary38% Canada / 7% US / 45% International

Exhibitor Rate: $450 Non Exhibitor Rate: $500

Sponsored Instagram Post on IDS Toronto’s Instagram account. Will include one image on post, as well as one slide on Instagram stories.

Each post will include an editorilised caption (65 words max) with handle inclusion and up to four hashtags.

Audience Segment:70% Age 25-4433% Men / 64% Women / 3% Nonbinary53% Canada / 10% US / 37% International

Exhibitor Rate: $450 Non Exhibitor Rate: $500

Sponsored Facebook Content

Facebook Followers:

27.2K

Sponsored Twitter Content

Twitter Followers: 56.9K

Sponsored Instagram

Content

Instagram Followers:

35K

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IDS 360 Degree SeriesIDS 360° is a new virtual series created by IDS in solidarity with the industry and designers we champion. Launched across all our platforms, it highlights handpicked, diverse voices within the design community with video Q+As, product launches, studio tours, and more. Designers and firms selected reflect the wide range of talent that makes up part of the IDS design community.

Fall Series Sept-Dec: $15,000Spring Series Jan-Apr: $15,000

Package

1 Instagram post 1 Instagram story 1 Facebook/LinkedIn post 2 Twitter posts

* LinkedIn/Facebook dependent on content

Exhibitor Rate: $750 Non Exhibitor Rate: $1,000

Sponsored LinkedInConnect with architecture and design professionals within the built environment.

Content must be editorial in nature (100 words max) and will include your handle, links and up to 3 hashtags.

Audience Segment:39% Entry Level44% Decision Makers

Exhibitor Rate: $375 Non Exhibitor Rate: $425

Social Media

Sponsored LinkedIn Content

LinkedIn Followers:

56.9K

Total Followers:60.4K

All materials must be submitted to IDS at least 5 working days before scheduled deployment date.Please note, approval of sponsored post content will be left to the discretion of IDS.No advertising opportunities available during the time of the show (May 13-16, 2021).

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Online DemosLive & On Demand demos or product knowledge sessions.

Host a live webinar presented by a speaker of your choice, on a topic of your choice, in advance or after the Show, live audience up to 500 attendees.

Marketing Benefits• Logo placement on session and e-communications• Mention on social channels when promoting this session• Your session will be published on the IDS Website post event• Opted-in registration list will be provided

Benefits Include • Branded recognition and content for the design community • Solidifying your brand as supporting thought leadership • Continuous touchpoint with IDS online audience • Collecting qualified leads

Exhibitor Rate: $3,000 Non Exhibitor Rate: $4,500

Online Activations New This Year!

Online WebinarsThis is an opportunity to position yourself as a thought leader within our industry by sponsoring a session on some of the most important topics our industry is facing today, live audience up to 1,500 attendees. The topics of the content will be curated by the IDS Team.

Marketing Benefits• Logo placement on session and e-communications• Mention on social channels when promoting this session• Your session will be published on the IDS Website post event• Opted-in registration list will be provided

Benefits Include • Branded recognition and content for the design community • Solidifying your brand as supporting thought leadership • Continuous touchpoint with IDS online audience • Collecting qualified leads.

Presenting sponsor $10,000 or up to 3 sponsors per session at $3,500

Current Topics

June: State of the Economy or Industry

July: The Future of Work or Healthcare

August: City Building Post Pandemic

September: Business of Design/ Creative Industries

Webinars available all year round

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IDS 360 SeriesIDS 360° is a new virtual series created by IDS in solidarity with the industry and designers we champion. Launched across all our platforms, it highlights handpicked, diverse voices within the design community with video Q+As, product launches, studio tours, and more. Designers and firms selected reflect the wide range of talent that makes up part of the IDS design community.

Marketing Benefits• Advertorial on Facebook• Advertorial on IGTV - video must be professionally produced• Curated Q&A on Instagram Stories• Logo placement on website and applicable marketing material as Supporting Sponsor of the event• Content to be shared on both IDS Toronto and IDS Vancouver channels• Total of 60.4K followers

Benefits Include • Branded recognition and content for the design community • Solidifying your brand as supporting thought leadership • Continuous touchpoint with IDS online audience • Collecting qualified leads.

Rate: $15,000

Online Activations New This Year!

Specifiers Guide

This is your opportunity to promote your benefits alongside your competitors. The specifiers guide is a free resource to the IDS trade. These guides offer a comparison of products within a category. Available free for download on the IDS website.

Upcoming Topics • BIM (Building Information Modeling): PDF release date September 1 (content due Aug 15)• Wood Flooring: PDF release date October 1 (content due Sep 15)• Window Systems: PDF release date November 1 (content due Oct 15)

Each Guide Will Include • Intro to category topic editorial (provided by IDS)• 1 ad (8x11 full page ad in pdf) + Q&A for each brand

Exhibitor Rate: $350 Non Exhibitor Rate: $500

Over 50% of our Trade audience rely on information like that in our Specifiers Guide for

industry knowledge

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Deadlines Booking Deadline Minimum 3 weeks / 15 working days before post.

Material Deadline Minimum 2 weeks / 10 working days before post.

RequirementsImages • Please submit 3-5 high-res (300 dpi) colour images. • IDS will review and make the final image(s) selections. • Acceptable formats include .jpg and .png. No animated .gifs. • Images must not include logos, watermarks, text, graphic overlay, or booth numbers.

Content Content should offer fresh, thoughtful commentary on topics relevant to the IDS community written by someone who has unique expertise or experience. The writing should be accessible, compelling and jargon-free. Strive to inform and engage, not advertise. Offering useful and actionable information in a lively and readable style will do far more to promote your brand than an old-fashioned marketing pitch. Be specific, authentic, and offer details for future action.

Booking For more information please contact:

Karen T. Kang Managing Director & Head of Content Karen.Kang@informa.com, 416 960 4509

Details & Booking

Please refer to Digital Rates chart for

specs. IDS reserves the right to change and finalize all content and images to ensure consistent messaging across

channels. All posts will include #IDSSponsored

#sponsored #ad.