IE Singapore Book TEXT A&D/media/IE Singapore/Files...toast. Available in two varieties: chicken and black pepper chicken. Excellent capabilities, optimum quality Ha Li Fa management

CONTENTS

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Frozen Favourites

Introduction

Food Services

Hearty Staples

Instant Refreshment

Instant Sizzle

Quick Fix

Glossary

Long famed for its outstanding culinary heritage and world-class manufacturing standards, Singapore inspires good food.

Introduction

photo courtesy of the Singapore Tourism Board

04

World’s Favourite

Kitchen

The mere mention of the island nation

conjures images of feasting tables

groaning with mouthwatering satay,

steaming bowls of spicy laksa, prawn

noodles, Hainanese chicken rice, char

kway teow and endless sweet treats.

The good news for food lovers and

businesses seeking unique offerings is

these world-famous Singaporean dishes

and so many more popular favourites

are now just as easy to create wherever

you are, thanks to the excellent

Singapore-based food manufacturers

you are about to be introduced to.

05

Time-honoured heartwareSince its beginnings as a busy trading port,

Singapore has been at the exciting crossroads of

new influences from products to the people it’s

attracted. As a result, Singapore always had first

dibs on the latest spices, grains and all kinds of

fresh and dried produce. Mix this with the colourful

recipes and distinct cooking techniques of its people

from Chinese, Malays, Indians to Eurasians, and

you get one of the most unique and vibrant kitchens

in the world, serving up dishes with rock-star status

well beyond its own shores. Passion, instinct and

know-how – these are the vital ingredients that make

Singapore food so outstanding, and drive it to new

levels of perfection.

International Enterprise (IE) Singapore is the

government agency driving Singapore’s external

economy. We spearhead the overseas growth

of Singapore-based companies and promote

international trade.

Trade has always been the backbone of Singapore’s

economy. In addition to promoting export of goods

and services, IE Singapore also attracts global

commodities traders to establish their global or

Asian home base in Singapore. Today, Singapore is

a thriving trading hub with a complete ecosystem

for the energy, agri-commodities and metals &

minerals trading clusters.

Renowned worldwide for their dedication to quality

and innovation, Singapore-based companies make

ideal business partners. With our global network

in over 35 locations spanning many developed

and emerging markets, we connect businesses

with relevant Singapore-based companies for their

business expansion by:

• helping to identify and cultivate relationships with

Singapore-based partners that have a pan-Asian or

global presence

• keeping companies abreast of the latest business

trends and opportunities in Asia

Visit www.iesingapore.com for more information.

International Enterprise Singapore

06

Record-proven hardwareFood is simply part of Singapore’s DNA. So is

manufacturing and the spirit of competition to

be the best in the world. From producing high

quality ingredients to ready-made spice pastes and

sauces, convenience meals and instant beverages,

Singapore’s food industry relies not only on

knowledge-based heartware, but technology-centred

hardware. Armed with tried and tested products

with authentic flavours that can be easily exported

and tailored for different markets, Singapore’s food

companies innovate with state-of-the-art production

and packaging techniques to ensure freshness

and flavour are always at their optimum. Stringent

quality and safety accreditations also guarantee

consumers peace of mind knowing they are buying

a product they and their families can trust. And with

one of the most efficient logistics capabilities in the

world, Singapore ensures that you get what you

want – on time and on budget.

Tasty SingaporeTasty Singapore is an initiative by IE Singapore to offer a collective brand identity for Singapore’s food

companies venturing overseas. Representing a diverse mix of cultural traditions, innovativeness in product

development and dynamism of food influences and tastes, Tasty Singapore is proud to bring the best of

Singapore’s culinary successes to the global feasting table.

One platform, one promise

Tasty Singapore promises – and delivers – a high

level of confidence and trust in food produced by

Singapore-based companies. Our strict adherence to

tried and tested manufacturing processes and food

preparation and packaging techniques emphasise

the highest quality standards and reliability the world

has come to expect of Singapore.

The best of Singapore’s food culture

In the pages that follow, we’re delighted to introduce

you to Singapore’s leading food companies. Each has

already initiated successful branding and marketing

strategies for its company and products, and is

leveraging the Tasty Singapore brand to enhance its

global exposure. Whether they are processed food

manufacturers or restaurant service providers, all

these companies have one thing in common – an

internationally competitive offering combining the

best of taste and modern technology.

World’s Favourite Kitchen

07

With Asian food becoming more

and more popular all over the world, consumers everywhere will appreciate the convenience of ready meals from Asia that freeze well and taste even better. From tempting desserts like golden sesame balls to fresh frozen dim sum and yummy fish cakes, “Singapore-made” means one thing – trustworthy.

FrozenFavourites

Chun Cheng Fishery

Serving up the freshest catch of the day

Chun Cheng Fishery (CCF) Enterprise is one of Singapore’s

leading processors, exporters and distributors for frozen

seafood worldwide.

In an industry that relies on mass production and advanced

manufacturing processes, CCF holds to one true belief –

harvesting the freshest produce from the seas right into

your kitchens.

Core BusinessSpecialises in the supply,

processing, distribution,

marketing and cold storage of

frozen seafood products

Key Strengths• Freshness from catch

to market

• Robust supply chain

• Customised processing

Company Contact Details

Chun Cheng Fishery

Enterprise Pte Ltd

No. 1 Second Chin Bee Road,

Singapore 618768

Tel: (+65) 6266 6566

Fax: (+65) 6266 6966

Web: www.chuncheng.com

Email: [email protected]

Frozen Favourites

11

Business you can trust

To achieve the best ocean-fresh quality seafood, it must be frozen once it

leaves the water. Bringing the freshest seafood to market is all about timing,

temperature and hygiene. CCF accomplishes this through its advanced

processing technology and wide network of suppliers.

12

Signature ProductsBrand: Silversea

• Ahi Tuna Steak

• Sword Fish Steak

Certification / Awards• FSNS ISO 22000 Certified

• FSSC 22000 Certified

• GMP Certified

• HACCP Certified

• Singapore SME 500

• Singapore Enterprise

50 Award

Potential Business Partners• Ethnic supermarkets

• Mainstream supermarkets

Export MarketsBrazil, Egypt, Europe, Japan,

South Korea, the US, the UK,

Turkey, United Arab Emirates

Innovation you can tap

Supported by well-equipped factory facilities and an

experienced procurement team, CCF’s innovative

supply chain management ensures the freshest

produce, from the moment they are caught to the

time they reach the market.

Freshness you can taste

CCF has always stood out for quality frozen seafood

produce both in Singapore and international markets.

Its signature brand, Silversea, is a prime example

of wholesome goodness in every bite, bringing the

freshest and best selection of oceanic produce to

dining tables around the world.

Quality you can test

The dedication to freshness has led CCF to make

great strides in both its processing capacity and

capabilities, supported by its 60,000 square feet

processing facility in Singapore and its wholly

owned subsidiary. With strict food hygiene and

sanitation standards, and stringent quality control,

this homegrown company has garnered laudable

local recognition as well as international accolades.

Frozen Favourites

13

Ha Li Fa

Have a ball of a time!

Deep-fried, grilled, dipped in delicious sauces

or simply swimming in a bowl of steaming

soup – these are just some ways to enjoy the

humble fish ball, which holds a special place in

Asian cuisine. Ha Li Fa Pte Ltd stays true to the

simplicity and wholesomeness of this hearty

Asian favourite, with its signature BoBo brand

fish balls while leveraging advanced technology

to deliver healthier and tastier bites.

Core Business• Manufacturer and

distributor of Halal,

high quality and varied

food products

• Provider of OEM services

to overseas markets.

Key Strengths• Varied and customised

food series to match

customer’s tastes

• Reputable quality of food

products

• Sound manufacturing

capabilities


Ha Li Fa Pte Ltd

257 Pandan Loop

Singapore 128434

Tel: (+65) 6773 6209

Fax: (+65) 6774 2010

Web: www.halifa-bobo.com


facebook.com/bobofishball

Frozen Favourites

15

Trusted and time-tested

As a trusted brand spanning many decades, Ha Li

Fa thrives on its consumers continued loyalty and

trust. Boasting a well-developed logistics network

and production processes, Ha Li Fa has gained a

firm foothold in local and international markets.

The company takes strict measures in ensuring the

quality of its frozen food products is consistent and

never compromised.

“Everyday’s a Celebration”

With BoBo's brand tagline "Everyday's a Celebration",

Ha Li Fa believes in celebrating great moments with

tantalising food. Using only the highest grade of

threadfin bream and yellowtail fish in its products,

the BoBo brand is not only known for its delectable

taste; it’s well-known for its freshness and quality

too. Whether it’s a family affair or get-together with

close friends, BoBo’s light-hearted flavours are the

perfect complement for any occasion.

Engineering a healthier and tastier family favourite

Supplementing the BoBo brand, Ha Li Fa has

launched an even healthier range of fish balls and

fish cakes under the Sakura range. Using advanced

Japanese lactobacillus technology and manufacturing

processes, Sakura products are low-salt, MSG-free,

and full of flavour. This makes them perfect snacks

for the health-conscious. With its soup, fishcake,

deep fried, chicken and beef series, BoBo is

dedicated to please every palate.

16

Signature ProductsBrand: BoBo

• Premium white fish ball

• Chicken cheese meatball

• Medium large premium

fish cake

• Chicken cheese sausage

• Ready to eat sausages

Certification / Awards• Best Of The Best Parents

World Award

• ISO 9001 Certified

• HACCP Certified

• Halal Certified

• “Healthier Choice”

Export MarketsAustralia, China, Dubai, Japan,

Myanmar, Malaysia, the

Philippines, Thailand, Vietnam

Potential Business Partners• Distributors with drive,

initiative and ability

to manage long-term

customer relationships

"Ready to eat sausages"

Cut cooking preparation time to none. When you’re

hungry and barely have enough time to spare to

prepare your meal, let BoBo ready to eat sausages

instantly satiate your meaty dish cravings. Just grab

one, twist and pull the packaging, push the sausage

out and indulge. BoBo ready to eat sausages are

made of 100% real chicken meat, making it a

very good and easy source of protein. Extremely

convenient, this newest product innovation by Ha

Li Fa doesn’t require cooking or refrigeration and

can be safely stored at room temperature. It can be

enjoyed on its own or even with rice, crackers or

toast. Available in two varieties: chicken and black

pepper chicken.

Excellent capabilities, optimum quality

Ha Li Fa management personally oversees the operations of its manufacturing

facility. Its stringent control over hygiene standards granted them HACCP and

ISO 9001 certifications. Ha Li Fa’s manufacturing facility is holistic in its control

over all production processes. This ensures optimum standards in product

quality, hygiene and safety for workers. Alongside its quest for excellence, Ha

Li Fa has also gone beyond Singapore’s shores with its Original Equipment

Manufacturer (OEM) services. Ha Li Fa also takes prides in its dedicated delivery

staff, which exemplifies how service is an important cornerstone of a brand.

Frozen Favourites

17

Jumain Sataysfaction

Sataysfying tastebuds

For years, Jumain Sataysfaction Pte Ltd has

worked to deliver delicious and authentic satay

(traditional grilled skewered meat) to the public.

With numerous award-winning products under its

versatile Asli brand, innovation and growth have

been the cornerstone of its repertoire of offerings.

Core BusinessLeading manufacturer and

supplier of satay in Singapore

Key Strengths• Experienced and trusted

brand

• Pioneering innovation in

inventing new, original

products

• First satay manufacturer

in Singapore to receive

HACCP certification

• Private labels


Jumain Sataysfaction Pte Ltd

121 Defu Lane 10 #02-01

Singapore 539231

Tel: (+65) 6245 7885

Fax: (+65) 6245 0885

Web: www.sataysfaction.com


Frozen Favourites

19

Reinventing the best of traditional cuisine

The spirit of entrepreneurship has always coursed through Jumain Sataysfaction.

The company, which prides itself for its varied offerings such as the instant

pan-fried Satay Goreng and the microwaveable Tender Satay, always finds ways

to invent new quality products. Thus, it has mastered the delicate technique of

retaining the authenticity of traditional Malay cuisine. Truly, Jumain Sataysfaction

lives up to its slogan, “Satay to satisfy every taste.”

Keeping the original essence of satay

Jumain Sataysfaction upholds its commitment to the taste of its satay. Recipes

are bound by tradition and the use of fresh ingredients is a must. Asli satay is

noted for having no MSG, preservatives, fillers or food colouring, and has been

declared the “Healthier Choice”.

Unwavering dedication to quality and hygiene

From its modest beginnings in 1910 to the multimillion dollar business it is today,

Jumain Sataysfaction has led the way for satay vendors; it became the first to attain

HACCP certification in 2002. Food processing is automated along with food safety

assurance policies. Hygienic practices have been incorporated into the company’s

fibre as well – proof of its dedication to the highest of food safety standards.

Convenience and expansion

Jumain Sataysfaction has made strides in nationwide distribution of its products.

Retail and frozen packs are available in major supermarkets and deli outlets. In

addition, customers can find their products in local food stalls, hotels, restaurants,

caterers, pubs and country clubs. It has now bottled its famous satay marinade

sauce for greater convenience to consumers. With ambitions of being the world’s

premier brand for satay, the company is now eyeing an expansion into Saudi

Arabia.

20

Signature Products• Jumain Meat Satay

• Asli Vegetarian Satay

Certification / Awards• HACCP Certified


• Spirit of Enterprise Award

• Singapore Institute of Food

Science and Technology

(SIFST), Innovation Award

• International Union of Food


(IUFoST) Winners of

Product and/or Process

Innovation Award - Jumain

Sataysfaction with 'Asli

Microwaveable Tender

Chicken Satay

Potential Business Partners• Food Distributors

• Supermarkets

• Hypermarkets

Export MarketsAsia, Canada and United Arab

Emirates

Frozen Favourites

Kong Guan Dumpling (Pau)

Oriental delicacies for all

Creating that perfect pau (steamed bun) and dumpling

requires vigorous research and development, a keen eye

for consumer preferences, and passion – qualities that

Kong Guan embodies. Never losing sight of its vision,

Kong Guan ensures the best and finest quality of Oriental

delicacies meets the taste buds of consumers worldwide.

Core BusinessManufacturer and distributor

of traditional Chinese buns

and dim sum

Key Strengths• Wide range of quality and

healthier products with

Halal versions

• Development and

customisation of products

and flavours to suit

changing tastes

• Great and quality

manufacturing processes

and equipment


Kong Guan Dumpling / Pau

Manufacturer Pte Ltd

8, Woodlands Link

Kong Guan Industrial Building

Singapore 738738

Tel: (+65) 6776 6688

Fax: (+65) 6257 0220

Web: www.kongguan.com.sg


Frozen Favourites

Well-established and thriving

Boasting a million-dollar factory with a production

capability of 100,000 paus daily, Kong Guan

Dumpling / Pau Manufacturer Pte Ltd has

established a strong national and global presence.

In Singapore, more than 1,000 retail outlets and

supermarkets carry its products. It has also recently

exported to markets like Indonesia, Australia, the

Netherlands, Switzerland and South Africa.

Great machinery for best quality

Kong Guan’s $15 million manufacturing factory,

which covers some 100,000 square feet, boasts

systematic process flows and state-of-the-art

automation equipment. The company is also the

first pau manufacturer to achieve ISO 9001:2008

and HACCP certifications, leading the pack in mass

production techniques within this specific field. With

that, consumers can expect consistency with every

product purchased.

Halal traditional Chinese delicacy for Muslims

Extending beyond its usual clientele, Kong Guan has

set up KG Food Pte Ltd to allow members of the

muslim community to satisfy their pau and dim sum

craving. The move has not only benefited the local

Muslim community, but has allowed the company

to penetrate overseas Muslim demographics in

Malaysia, Indonesia, and even all the way to the

Middle East.

Convenience at consumers’ fingertips

Kong Guan‘s innovative line of paus can be easily

heated up in a microwave oven without losing its

moisture. This is made possible by the Moisture

Retention System which comprises advanced

packing technology and proprietary recipes that

keep paus moist, soft and springy.

Officially launched in 2004 at SIAL Paris, its

microwave-ready product range was selected to be

featured among other SIAL 2004 Innovations.

Varied options for different tastes

Kong Guan offers traditional Oriental food products

in fresh, frozen and microwavable forms. Its chicken

and vegetable gyozas can also be cooked in a variety

of ways, including deep-frying, pan-frying, steaming

and boiling.

24

Signature Products• Chinese buns

• Dim sum

• Microwavable Chinese buns

• Gyozas

Certification / Awards• ISO 9000 Certified

• HACCP Certified

• Singapore Brand Award

• Asia Pacific Brand

• "Healthier Choice"

Export MarketsAustralia, Indonesia,

the Netherlands, Switzerland

and South Africa

Frozen Favourites

Leo Satay

Featuring the best of Singaporean satay

Leo Satay Foodstuff Manufacture is an established name

among local satay operators. It has won the hearts of many

consumers through its commitment to preserve quality,

service and taste over the years. Having received rave

reviews locally, the company also observes the highest

food safety standards. Now, it is determined to achieve

regional recognition for its brand in the near future.

Core BusinessManufacturer, distributor and

exporter of satay


brand

• Quality, taste and service


Leo Satay Foodstuff

Manufacture

Blk 3017 Bedok North

Street 5 #02-22

Gourmet East Kitchen

Singapore 486121

Tel: (+65) 6443 2869

Fax: (+65) 6441 8980

Web: www.leosatay.com.sg


Frozen Favourites

27

Making a healthier choice

Quality, taste and excellent service - these key contributing factors have shaped

Leo Satay into what it is today. Moreover, its selection of satay and gravy

has won approval from Singapore’s Health Promotion Board and is now sold

nationwide as a “Healthier Choice” product. The company now envisions a future

where it will act as the go-to stop for satay in overseas markets.

Reputation for taste

“Juicy and tasty”- these are some of the qualities customers have associated

with Leo Satay. The company has relied on that reputation since its revamp in

1996. Its offerings of satay have diversified as well. With such stature in the

satay circle, Leo Satay is definitely one brand that qualifies to be an ambassador

of satay in foreign markets.

A taste for freshness

Leo Satay has stayed above the competition by ensuring its products reach

customers at optimal standards. To do this, a unique supply chain has been

created to ensure its products retain their freshness before it gets distributed to

food caterers, hotels, restaurants, fast food chains, food courts and food centres.

Its retail ready-to-eat packs are also easily found in supermarket chains across

the island.

28

Signature Products• Pork, chicken, beef and

mutton satay

• Satay sauce

• Yakitori



Potential Business PartnersCommitted distributors

in China and the Middle East

Export MarketsChina, Hong Kong, Indonesia

and the Middle East

Quality and excellence

Leo Satay’s reputation for maintaining the highest level of food safety has

come about by adhering HACCP’s hygiene standards. Strict compliance and

earnest quality control have earned Leo Satay HACCP certification for its entire

range of satay and gravy.

Frozen Favourites

Seawaves

Seawaves makes a big splash

Who would have guessed a Singapore

company that pioneered cuttlefish

balls would win the hearts of so many

valued customers worldwide? With

a customer-oriented approach and a

hunger to strive for exceptional quality

and service, Seawaves Frozen Food Pte

Ltd is blazing the trail, one cuttlefish ball

at a time.

Core BusinessManufacturer and distributor

of high quality frozen

food products locally and

internationally

Key Strengths• Garnered strong market

share

• Local and global recognition

• Leading food manufacturer


Seawaves Frozen Food Pte Ltd

206 Pandan Loop

Singapore 128397

Tel: (+65) 6265 8883

Fax: (+65) 6268 1368

Web: www.seawaves.com.sg


Frozen Favourites

31

From humble beginnings to success

Starting off as a small distribution company with only

ten staff, Seawaves has grown exponentially ever

since. With a strong market share and loyal customer

base, Seawaves credits its success to its set of core

values – passion, teamwork, and quality.

Placing value on customers

Seawaves places the welfare of its customers at the

forefront of its business. With only best ingredients

and only the best production processes can bring out

the maximum potential of each flavourful product.

The production and consumption safety standards

are also kept in mind; customers can take comfort in

the fact that the company has achieved HACCP and

ISO 22000 certifications.

Thriving on all-star products

Proactively seeking out and satisfying changing

consumer preferences, Seawaves has produced new

fusion foods such as prawn balls, cheese-infused

cuttlefish balls, Korean dumplings, samosas and spring

rolls. These tantalising products will soon follow the

footsteps of Seawaves’ classic Cuttlefish Balls, which

is an all-time favourite product among Singaporeans.

Great variety for all

When it comes to variety, Seawaves offers the best

for every palate. Its popular frozen finger foods

include cuttlefish balls, Korean dumplings, seafood

and vegetable rolls, curry samosas, French fries,

potato wedges and onion rings. It has also started

distributing a good selection of frozen meats and

seafood products. With such a wide spread of

offerings, it is no wonder Seawaves has endured

the passage of time to remain a local favourite.

32

Potential Business Partners• New Zealand and the US

• Partners offering wider

product range

Signature Products• Cuttlefish ball

• Prawn ball

• Mexico baby abalone

• Mexico abalone

• Korean dumpling


• HACCP Certified

• AVA Grade “A” Certified

factory

Export MarketsNumerous international

markets

Frozen Favourites

Siang Poh Wang Food

Preserving traditional culture with innovation

In this ever-changing snack industry, Siang Poh Wang

Food Industries Pte Ltd has managed to preserve

tradition while innovatively meeting consumer

demands. This perfect combination has given birth

to products that have bucked trends and pleased

customers worldwide.

Core BusinessInnovating and supplying

marketable food products

for local and worldwide

consumption

Key Strengths• Offering innovative food

products with distinct

customer appeal

• Both local and international

success and recognition


Siang Poh Wang

Food Industries Pte Ltd

7 Fan Yoong Road

Singapore 629785

Tel: (+65) 6266 1156

Fax: (+65) 6266 3359

Web: www.beeglobe.com.sg


Frozen Favourites

An internationally recognised brand

Established in 1999, Siang Poh Wang has built a

marketing network with over 800 touch points.

Understanding that branding is important to thrive

commercially, Bee Globe, a traditional snack

products brand, was conceived.

The Bee Globe brand has been an integral part of

its business thus far. From Chinese snacks such as

assorted mini buns, mantou, peach and lotus leaf

buns, festive and Japanese delights, Bee Globe

works diligently to promote traditional Asian food

worldwide. To date, Bee Globe products have been

taken to market in Indonesia, Hong Kong, Macau,

China, Canada, the Netherlands and Australia.

Adapting with novelty and variety

In the spirit of reinventing traditional food products,

Siang Poh Wang successfully launched Bee Globe’s

pau (steamed bun) and nian gao (traditional Chinese

New Year cake). A new bite-sized pau with varied

colours and fillings – vegetarian, Halal and healthier

versions – has also been introduced with younger

more health-conscious consumers in mind.

Insights that spell out international success

Riding on the popularity of prosperity symbols among

the Chinese, Bee Globe packaged its nian gao in the

shape of a gold ingot. This innovative packaging was

so popular that it was sold out immediately upon

its first launch. To export its products overseas, Bee

Globe extended the shelf lives of its products. Today,

Bee Globe's nian gao is sold internationally, with rave

reviews from all over the world.

36

Signature ProductsBrands: Bee Globe, King Ocean

• Buns

• Glutinous rice ball

• Japanese mochi

• Shark’s fin soup

Certification / Awards• Food Product Concept

Competition - Most Popular

Award for Japanese mochi

• HACCP Certified

• Halal Certified



(SIFST), Food Product

Innovation Award Finalist

Potential Business Partners• Importers

• Distributors

• Agents

Export MarketsChina, India, Indonesia and

Russia

Product expansion of “Take Home Chef-Quality” Chinese Cuisine

After successfully acquiring the King Ocean brand, Siang Poh Wang started

to delve into the processing of seafood’s four heavenly kings: abalone, sea

cucumber, shark’s fin and fish maw. This move has seen Siang Poh Wang

introduce instant and ready-to-eat products to target mass consumers, and

promoting its “Take Home Chef-Quality” proposition.

Frozen Favourites

37

Sin Mui Heng Food

Core BusinessKey manufacturer of quality

dim sum

Key Strengths• An established brand

and dedicated family-run

business since 1961

• Unique range of traditional,

‘Halal’, and vegetarian Dim

Sum including "Healthier

Choice" options

• Excellent technological

competencies

• Diverse customer base

– from supermarkets to

hotels and caterers

Heart-warming dim sum

Sin Mui Heng Food Industries Pte Ltd

has always pushed the boundaries of its

success - not only in influencing market

trends, but creating new markets for its

delicious traditional and contemporary

dim sum. With over 300 varieties of

dim sum, which include authentically

popular Halal range and an all-vegetarian

range, you can be assured that there’s

something to suit every consumer’s

discerning palate. The finest and freshest

ingredients keep Sin Mui Heng’s

customers coming back for more.


Sin Mui Heng

Food Industries Pte Ltd

3017 Bedok North

Street 5 #05-06


Singapore 486121

Tel: (+65) 6442 7677

Fax: (+65) 6442 7577

Web: www.smhfood.com


Frozen Favourites

39

Best-selling business philosophy

From its fresh-meats origins, Sin Mui Heng started

making delicious paus (steamed buns) and has not

looked back since. Armed with the philosophy for

making good dim sum - perseverance, diligence, keen

foresight and willingness to invest in the future —

these values, coupled with professional management

of operations, marketing, branding and finances, have

steered the company to where it is today.

Dedication in every bite

Way before anyone in Southeast Asia thought

of automating dim sum production in the 1970s,

Sin Mui Heng invested heavily in perfecting

the mass production of frozen and chilled dim sum

while retaining its freshness, taste and nutritional

value. This family business became the first

dim sum maker in Singapore to be awarded the

ISO 9001 certification. It uses no preservatives,

relying on blast chilling and blast freezing to seal

in the goodness of authentic dim sum.

Enjoyment in every bite

Offering great choices through innovation, Sin Mui

Heng boasts an extensive selection of mouth-

watering dim sum across its three brands, Sin Mui

Heng, SMH and Chopsticks Paradise. Apart from

supplying to supermarkets, they also supply to hotels

and caterers locally and across the world. Its world-

class dim sum has been enjoyed by everyone from

First Class airline passengers, to attendees of the

2006 Asian Games in Doha, Qatar.

Goodness in every bite

The next time you take a bite of a Sin Mui Heng

pau, you can be assured that it is more than good

ingredients that went into the making of every pau.

Every bite contains years of experience, dedication

and tradition. Furthermore, 90% of Sin Mui Heng’s

dim sum is made in its Halal certified factories with

the highest of standards, allowing the food to speak

for itself.

40

Signature ProductsBrands: Sin Mui Heng, SMH

& Chopsticks Paradise

• Frozen and chilled

traditional dim sum


• HACCP Certified

• Halal Certified

Export MarketsAustralia, Bahrain, Barbados,

Brunei, Cambodia, Dubai,

Egypt, Indonesia, Malaysia,

Maldives, Mauritius and Qatar

Frozen Favourites

Singapore Food Industries

An industry giant

No one has the food industry covered like Singapore

Food Industries (SFI), a SATS Group Company. From

food preparation, manufacturing and processing to food

distribution, SFI is a true giant and the only truly integrated

food corporation around.

Core BusinessFood Catering, Food

Manufacturing & Processing,

Food Distribution and Abattoir

and Hog Auction

Key Strengths• Strong portfolio of reputable

brands

• Excellent product

development and innovation

• Vast distribution networks


Singapore Food Industries Pte Ltd

A SATS Group Company

234 Pandan Loop

Singapore 128422

Tel: (+65) 6778 4466

Fax: (+65) 6778 4238

Web: www.sats.com.sg


Frozen Favourites

43

An industry expert

Going beyond its core business of food preparation, manufacturing,

processing and distribution, SFI is also involved in abattoir and hog

auction services. Being a SATS Group Company and having over 30 years

of experience, it has successfully unified diverse businesses into a highly

integrated business, which uses the latest technology to provide tasty

food solutions across a vast global network.

Staying ahead of the food chain

SFI’s commitment to stay ahead of the latest

food manufacturing processes and technologies

has led the company to attain various food

hygiene accreditations, ensuring the highest

standards of food safety and quality. Creating

delicious ready meals, sauces, gravies and

desserts at SFI does not just require a good

recipe and great team work. It also involves a

state-of-the-art retort manufacturing line.

Staying ahead of the market

A trusted brand, SFI carries over 100 SKUs under

brands such as Farmpride, Liv, Taj Foods, Sea

Ruby, Singourmet, Tenderfresh and Amir. Thanks

to a highly experienced team of in-house product

development experts, new products are also

constantly being developed to delight taste buds

in more markets.

44

Signature Products• Taj Foods Curries

• Farmpride Frozen Foods

• Sea Ruby Seafood Products

• Liv Dairy Products

• Tenderfresh Pork

• Amir’s Halal Beef and Lamb

• Singourmet Sauces

Certification / Awards• EU approved plant

• USFDA registered plant

• BRC Certified


• HACCP Certified

• Halal Certified

Export MarketsAustralia, China and Japan

Frozen Favourites

45

Tee Yih Jia

Making frozen food fresh

Tee Yih Jia (TYJ) Food Manufacturing

Pte Ltd is the leading frozen foods

manufacturer in Singapore, exporting

more than 85% of its renowned Spring

Home products to regions as far-flung

as Africa, Europe, Latin America and the

Middle East.

Core BusinessManufacturer of frozen asian

convenient ready to eat meals

and snacks

Key Strengths• Strong partnership

• Extensive network of

distributors and strategic

agents around the globe

• Consistent premium quality

product at good value


Tee Yih Jia Food Manufacturing

Pte Ltd

1 Senoko Road

Tee Yih Jia Building

Singapore 758134

Tel: (+65) 6880 9888

Fax: (+65) 6286 2222

Web: www.teeyihjia.com


Frozen Favourites

47

Forming strong business partnerships

Over the years, TYJ has established strong

partnerships with its extensive network of distributors

and strategic agents around the globe, enabling the

company and brand to be better represented. Their

flagship brand – “Spring Home”, is globally visible in

retail supermarkets in at least 52 countries.

Leading with innovation

To cement its position as a industry leader,

TYJ utilises product and industrial innovations

by using state-of-the-art equipments. TYJ also

has a reputation for being ahead of the curve in

manufacturing processes. The company was the

first in the industry to fully automate the production

of spring roll pastry in the 1980s, roti paratha in

2000s, and chappati in 2010s.

Leading with variety

It’s not easy to top one’s successes. However,

TYJ has consistently managed to build on the initial

success of its flagship brands such as Master Chef,

Happy Belly and Ryushobu. Many Asian favourite

ready-to-eat snacks such as dim sum, chapatti, and

cocktail prawn rolls have since been added to the

brands’ initial product line-up.

Leading with popularity

TYJ always strives to provide a wholesome

experience of tasty food to its customers

worldwide. It’s no surprise that its homegrown food

brands are popular in both international and local

markets, and are synonymous with easy-to-use

spring roll pastry that is produced only with the

highest standards of product quality and hygiene.

48

Signature ProductsBrand: Spring Home

• Spring roll pastry

• Roti paratha

• Chappatti

• Dim Sum (Finger Snacks)

• Glutinous Rice Balls

• Spring Rolls and Samosa

Brand: Ryushobu

• Ramen Noodle

Brand: Happy Belly

• Gyoza Skin

• Hargow Skin

• Peking Duck Wrapper

• Wonton Skin

Certification / Awards• BRC Global Standard for

Food Safety (Grade A)

• HACCP Certified

• Halal Certified

• Monde Selections Gold

Medal - Spring Roll Pastry

and Samosa

• Singapore Prestige Brand

Award (Regional Brand)

• Superbrands Singapore

Potential Business PartnersEstablished Ethnic and

Mainstream Modern Trade

Retailers, HORECA and Food

Manufacturers.

Export MarketsAfrica, Asia Pacific, Baltic,

Caribbean, Eastern Europe,

Europe, the Middle East,

North and South Americas and

Pacific Ocean

Frozen Favourites

Thong Siek Food

A symbol of excellence

Thong Siek Food Industry Pte Ltd needs

no introduction. Its success story,

spanning over three decades, was

powered by ideas that broke new ground

for the seafood manufacturing industry

in Asia. Uncompromising quality,

adherence to the highest of food safety

standards and a knack for predicting

consumer trends lifted the company to

the top of the class. Now, with footprints

across over 20 countries, Thong Siek

plans to expand its reach to the rest of

the world.

Core BusinessLeading manufacturer,

distributor and retailer of

Surimi-based (minced fish

paste) seafood products in

Singapore

Key Strengths• Extensive R&D and product

development

• Consistent quality of its

products

• Strong branding and

excellent regional networks


Thong Siek Food Industry

Pte Ltd

14 Senoko Way

Singapore 758035

Tel: (+65) 6756 0233

Fax: (+65) 6754 4030

Web: www.thongsiek.com


Frozen Favourites

51

A trusted market leader

Reliability, variety and quality are words that aptly

describe Thong Siek's incredible history of success.

For over 30 years, it has been producing award-

winning premier Surimi-based minced fish paste

products under its popular Dodo brands. 60 varieties

of products – preservative free – have earned

numerous accolades and market share worldwide.

Wide array of healthier choices

Thong Siek products are preferred by health-

conscious and seafood-loving consumers with its

treats which are low in cholesterol, fat and calories.

True to its innovative streak, Thong Siek also has a

range of ready-to-eat and ready-made meals and

snacks like the microwaveable Dodo Noodles Range.

Its newest addition, the Dodo Fish Luncheon,

makes for a more nutritious yet hassle-free meal for

every household. The company has steadily built its

Muslim consumer base too since achieving Halal

certification in 1996.

Innovative technology, increased productivity

Thong Siek prides itself on being at the forefront

of its industry through continuous research and

development. A good illustration is how it became

the first seafood company in Southeast Asia to

operate a fully automated fish ball and fish cake

processing line. Over 25 metric tonnes of fish meat

is processed daily by using this method.

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Signature Products• Fish balls

• Breaded fish fingers

with cheese

• Crab-flavoured sticks

• Tofu fish cake

Certification / Awards• Food Safety Partner

awarded by the Agri-Food

and Veterinary Authority of

Singapore (AVA)

• HACCP Certified

• Halal Certified

• Awarded licence to export

to EU market

Potential Business PartnersOverseas distributors

with strong networks to

supermarket and food services

Export MarketsEurope, the Middle East,

Southeast Asia, the US, and

Australasia

Frozen Favourites

Singapore’s world-famous

signature dishes like chilli crab, satay and Hainanese chicken rice are but only the tip of the country’s abundant cuisine. You’ll also find the rich traditions of every race and dialect, plus the best of the island nation’s neighbours, from as close as Thailand or as far afield as Japan.

Food Services

JUMBO Group

The big catch in seafood

JUMBO Group has seven successful seafood restaurants

in Singapore and three in Japan under two brands - JUMBO

Seafood and Singapore Seafood Republic, that are known for

their delicious, award-winning Singapore style seafood.

Core BusinessRestaurants serving delicious

"live" seafood at value-for-money

prices in comfortable ambiences.

Key Strengths• Quality seafood at

reasonable prices

• Friendly service

• Popular reward programme

• Strong management team

with a proven track record.


JUMBO Group of Restaurants

Block 7, Kaki Bukit Road 1, #05-01

Eunos Technolink

Singapore 415937

Tel: (+65) 6265 8626

Fax: (+65) 6749 4955

Web: www.jumbogroup.com.sg


Food Services

57

Winning hearts and awards

You can judge how good a seafood restaurant is

just by its crabs. JUMBO's popular Chilli Crabs and

Black Pepper Crabs are excellent choices that best

represent the iconic flavours of Singapore's heritage

along the spice trade route. At JUMBO, these

signature dishes have not only won hearts but a

string of awards too. No wonder they serve up over

a tonne of both — daily.

A sea of dedication

JUMBO Group is staffed with veterans of the F&B

industry. Its team of 680 dedicated and innovative F&B

professionals serve over 6,000 diners in Singapore daily.

Thanks to an efficiently-run HACCP-certified Central

Kitchen facility that ensures consistent flavours of some

of JUMBO's best signature dishes, diners at any of its

outlets are able to sample the same award-winning

taste wherever they are! Dedicated service, fantastic

food and a relaxed environment promotes priceless

bonding over an unforgettable meal at JUMBO.

A sea of award-winning menus

It's not just the crabs that leave customers coming

back for more. Fried Prawns with Cereal, Bamboo

Clams with Minced Garlic, Scallop Wrapped in Yam

Ring, Crispy Baby Squids and Donut with Seafood

Paste are but just some equally irresistible seafood

dishes that feature regularly at JUMBO's tables.

From the seas to restaurants to homes

JUMBO has also launched its celebrated sauce and

spices in easy-to-use retail products, paying equal

attention to both taste and quality. As such,diners

and fans all over the world who can't get enough

of JUMBO at its restaurants can whip up the very

same dishes in the comfort of their own homes.

58

Certification / Awards• Singapore Service Star

Awards

• Top 5 Winner Award,

Citibank and The Business

Times (Gourmet Choice)

• Top 50 Restaurants Awards,

Singapore Business Review

• Top Restaurants Award,

Wine & Dine magazine

• Best Chilli Crab Award,

Tiger Beer Chilli Crab

Championship Series

Signature ProductsBrand: JUMBO

• Singapore Chilli Crab Paste

• Black Pepper Crab Spice

Brand: NG AH SIO

• Bak Kut Teh Spice

Potential Business Partners• Franchisees

• Agents

• Wholesalers

• Direct Importers

Export MarketsJapan

Food Services

Polar Puffs & Cakes

From humble beginnings...

The first Polar Café opened its doors at 51 High Street. Charting

its growth along with Singapore, Polar Puffs & Cakes Pte Ltd

thrived through the generations and continued to grow as our

country modernized and prospered. The homegrown brand

boasts more than 30 outlets nationwide today. From exquisitely

made curry puffs to soft sugar rolls, Polar Puffs & Cakes

produces more than 8 million fresh and frozen pastries yearly.

Core BusinessManufacturer and exporter of

quality frozen pastries

Key Strengths• Trusted home-grown brand

for more than 80 years

• Wide selection of pastries.

• Award-winning franchise


Polar Puffs & Cakes Pte Ltd

29 Woodlands Industrial Park E1

#04-10 NorthTech (Lobby 2)

Singapore 757716

Tel: (+65) 6269 5877

Fax: (+65) 6269 0779

Web: www.polarpuffs-cakes.com


Food Services

61

A franchise with a trove of benefits

Polar Puffs & Cakes is a franchisee’s dream

come true. Besides owning exclusive rights to

sell distinctive and signature products under the

chain’s established brand name, franchisees will

also receive expert advice and training. In addition,

franchisees will be able to leverage its ongoing

research and development efforts in introducing

new and relevant products. In the area of marketing,

you can also expect support from its marketing

department for point-of-sale materials.

Deep roots in Singapore

Polar Puffs & Cakes is Singapore’s oldest family-

owned confectionary. Singaporean taste buds are

well accustomed to its pastries, and its confectionary

definitely knows its way to pleasing palates.

Creators of the classic and the creative

Polar Puffs & Cakes is the originator of the sugar

roll. Armed with its secret recipe curry puffs and

chicken pies, its foods are the classic go-to snack for

the hungry Singaporean. For the more adventurous,

Polar Puff and Pastries also offers novelty character

cakes such as Angry Bird, Doraemon and Hello Kitty.

Commitment to the best quality and standards

Polar Puffs & Cakes prides itself in its long and rich

heritage as a three-generation-old family business,

faithfully serving consistent quality products to its

customers. Committed to meet stringent quality and

hygiene requirements, it has attained HACCP and

Workforce Skills Qualifications (WSQ) certificates.

62

The humanitarian vein

Talking about the company’s corporate social responsibility efforts, Polar Puffs

& Cakes organised a fundraising initiative involving suppliers, vendors and

customers to raise donations for a needy cause.

Signature Products• Curry puff

• Chicken pie

• Sugar roll

Certification / Awards• Singapore Service Star

Award


Award (Heritage Brand)


Award (Promising Brand)

• WSQ-approved by WDA

• HACCP Certified

• Halal Certified

Potential Business Partners• Partners sharing the vision

of Polar becoming a major

pastry and cake player in

the region

• Partners with established,

nationwide retail businesses

• Franchise partnership in

overseas markets such as

Indonesia, Malaysia, Brunei,

Vietnam, Thailand, the

Philippines and China

Food Services

Prima Food

An iconic Singaporean franchise

Having emerged as an iconic Singaporean brand with a

strong international recognition to boot, Prima Food Pte Ltd

is every franchisee’s dream. Renowned for its two award-

winning franchises, Prima Food consistently delivers food

products of consistent excellence to customers worldwide.

Core Business• Manufactures an extensive

range of ready-to-cook

pastes and sauces

• Provides OEM services

• Creator and operator of

the Prima Taste concept

restaurant franchise

Key Strengths• Comprehensive range of

food products

• Premium quality ensuring

the tastiest of authentic

flavours with no added

preservative and

consistency of food quality

across the chain

• Brand innovation


Prima Food Pte Ltd

201 Keppel Road

Level 5 Office Building

Singapore 099419

Tel: (+65) 6277 6833

Fax: (+65) 6277 6890

Website: www.primataste.com


Food Services

65

Strong duo franchise

Prominent in its main business areas of food

manufacturing and F&B franchising, Prima Food has

achieved a firm standing in the industry. It helms two

franchises: PrimaDeli – Singapore's first home-grown

bakery franchise, and Prima Taste – a franchise

synonymous with authentic Singapore food. As

its model allows faster turnover, reduced staff and

smaller site requirements, Prima Food has been

sought after for both local and global ventures.

Serving authentic Singaporean cuisine to the world

Replicating authentic Singaporean dishes, Prima

Taste intrigues and reels in discerning customers. Its

extensive range of ready-to-cook pastes and sauces

allow home cooks to whip up some of the island’s

most popular dishes such as Hainanese chicken

rice, laksa, Singapore curry and Singapore chilli crab

without fuss. With the versatility its products offer,

home cooks can tap into their creativity to recreate

new dishes with authentic flavours.

Prima Taste franchise’s success

Building on the success of Prima Taste’s pastes and

sauces, the Prima Taste concept restaurant franchise

has been created to serve ‘True Singapore Cuisine’

with over 100 dishes on the menu. Boasting unique

flexible dining options and “Singaporean” décor,

more Prima Taste restaurants have sprung up in

Singapore and other major cities around the world.

To praise its successful franchise model, Prima

Taste was named Promising Franchisor of the Year

in 2006.

Authentic flavours, premium quality

Prima Food towers among the rest, in terms of quality.

It specially sources and selects premium quality

ingredients across the globe, distinctively setting

it apart from other brands. In addition, Prima Food

conducts stringent quality checks on all ingredient

supplies to ensure that variables such as weather or

seasonal changes do not affect its final products.

66

Signature Products• Laksa

• Hainanese chicken rice

• Singapore curry

• Singapore chilli crab

Certification / Awards• HACCP

• FLA Promising Franchisor

of the Year

• Singapore Institute of Food,

Science & Technology

(SIFST), Merit Award




(SIFST), Best Food Product

Potential Business Partners• Established and well-

connected retail and food

service distributors

• Experienced franchisors

with a passion for

Singapore cuisines

• Partners to build Prima

Taste brands in overseas

markets, such as in India,

China, South America

Export MarketsAustralia, Belgium, Brunei,

Cambodia, Canada, China,

Denmark, Egypt, Finland,

France, Germany, Hong Kong,

India, Indonesia, Ireland, Italy,

Japan, Korea, Macau, Malaysia,

the Netherlands, New

Zealand. Papua New Guinea,

Romania, Russia, Sri Lanka,

Sweden, Taiwan, Thailand, the

Philippines, the UK, the US,

Vietnam

Food Services

Ya Kun

Kinship, friendship, partnership

Ya Kun Kaya Toast is synonymous with

great aromatic coffee, and crispy brown

toast grilled to perfection. It embodies

the essence of tradition, heritage and

nostalgia; it also personifies kinship,

friendship and even business partnerships.

Core BusinessTraditional “coffee stall”

concept franchise which serves

charcoal-grilled Kaya toast, soft-

boiled eggs and traditionally-

brewed coffee and tea

Key Strengths• Well-structured business

format franchise

• Distinctive corporate

identity

• Time-tested traditional

recipes

• Well-established stores

across Asia


Ya Kun International Pte Ltd

237 Alexandra Road

#03-09/10 The Alexcier

Singapore 159929

T: (+65) 6222 4567

F: (+65) 6222 9711

Web: www.yakun.com


Food Services

69

The toast that binds

Established in 1944, Ya Kun Kaya Toast is a

household name in Singapore. Through simple fare

of charcoal-grilled Kaya toast, soft-boiled eggs and

traditionally-brewed coffee and tea, Ya Kun has

attracted a regular base of delighted customers,

both locals and tourists over the years.

Well-spread tradition

What makes Ya Kun so successful today is its

marriage of a traditional menu with a modern café

concept. Its specially formulated Kaya, a local spread

of egg and coconut, is made from a proprietary

recipe, handed down from generation to generation.

Ya Kun’s coffee is made from full-bodied Robusta

coffee beans and roasted till it achieves its well-loved

fragrance. The signature brown bread is toasted to a

crisp over a traditional grill, and is sliced through the

middle in its signature time-honoured style.

Well-served business

Bridging the gap between the younger generation and

good old tradition, Ya Kun has indeed revolutionised

the Kaya toast culture and carved a niche for itself

in the competitive food industry. Having a well-

structured franchise business format, distinctive

corporate identity and time-tested offerings has also

enabled Ya Kun to establish more than 80 stores

across Asia within a short span of time.

70

Certification / Awards• Highest Rating from

Makansutra Singapore

• HACCP Certified






(SIFST), Best Food Product


Award - CitiBusiness

Regional Brand Award

Signature ProductsBrand: Ya Kun Kaya Toast

• Kaya toast

• Traditional coffee and tea

• Kaya (290g & 75g jars)

• Kaya cookies

• Ya Kun Iced Blended Frostyz

Potential Business Partners• Franchisees

• Retailers

• Distributors

• R&D

• Suppliers & caterers in

food services

Export MarketsIndonesia, Japan, Taiwan,

the Philippines and South Korea

New markets: China, India,

Maldives, Myanmar and

United Arab Emirates

Food Services

71

It takes only minutes to whip

up a tasty meal when you’ve got the right friends in the kitchen. Just add hot water for an easy meal of instant noodles, or mix in lovingly prepared pre-mixes into your usual pot of rice for heavenly Hainanese chicken rice or clay pot rice. It’s really that simple!

Hearty Staples

Chye Choon Foods

Rice to the occasion

As the leading manufacturer of rice

vermicelli and rice noodles since the

1950s, Chye Choon Foods Pte Ltd has

grown into a world-class supplier of all

types of imported rice, food starches,

flour, sugar and instant vermicelli meals

with the authentic flavours of Singapore

and Asia.

Core BusinessLeading manufacturer and

supplier of rice vermicelli,

rice noodles and other staple

foods in Singapore

Key Strengths• Popular brands

• Easy-to-prepare staple and

convenient food products

• Robust quality accreditation


Chye Choon Foods Pte Ltd

34 Defu Lane 3

Singapore 539451

Tel: (+65) 6283 5470

Fax: (+65) 6285 6519

Web: www.chyechoon.com.sg


Hearty Staples

75

Satisfaction guaranteed

Already established in Singapore, Hong Kong, US,

Canada, Europe, Australia, New Zealand and the

Middle East, Chye Choon owes its phenomenal

success to a simple philosophy: to provide

wholesome and quality foods at reasonable prices

to satisfy customers’ needs.

Keeping up with customers

Chye Choon takes pride in how they have evolved

over the years. Their business philosophy is

to continuously perform better and grow with

customers, which has resulted in innovative product

developments that are always in line with what their

customers want. One example is their Convenience

Meal which comprises brown rice noodles with an

all-natural seasoning that can be prepared within

four minutes in the microwave.

MSG or preservatives-free

It is not just the mouth-watering flavours from its

Convenience Meals that stand out. Chye Choon is

against the use of MSG or preservatives in any of its

products. The use of spices and herbs are adapted

to suit the tastes of international markets. Catering

to health-conscious customers, Chye Choon

launched a type of rice vermicelli made from brown

rice, which is a great source of fibre and protein.

Keeping up with trends

Apart from customer interaction and feedback, Chye

Choon also keeps up with the latest food trends by

attending international food shows to gain better

insights into its overseas markets, and investing in

the latest food processing technology.

76



• HACCP Certified

• Halal Certified


Signature Products• Fragrant rice

• Rice vermicelli

• Rice noodles

Potential Business Partners• Distributors

• Brokers

• Marketing agents

Export MarketsAustralia, Canada, China,

Europe, Hong Kong,

Indonesia, Japan,

New Zealand, the

Philippines, Russia, Taiwan,

Thailand, the UK, the US,

Vietnam & parts of the

Middle East.

Hearty Staples

Gan Hup Lee

The rice specialist

Gan Hup Lee, with its heritage going

back to 1949, is a specialist of the

world’s most consumed grain. It supplies

top quality rice product solutions

including a range of Ready-To-Cook

and Ready-To-Eat meal solutions,

consisting of Asia’s favourite rice and

porridge dishes.

Core BusinessLeading supplier of quality

rice and manufacturer of

innovative rice products

Key Strengths• Established brand

• Customised products

• Intensive R&D

• Wide distribution network


Gan Hup Lee (1999) Pte Ltd

16 Chin Bee Avenue,

GHL Building,

Singapore 619939

Tel: (+65) 6741 2626

Fax: (+65) 6741 0129

Web: www.ganhuplee.com

www.yamierice.com


Hearty Staples

79

A supplier you can trust

As a trusted rice supplier for over 60 years, Gan Hup

Lee has learnt to listen to its customers. Gan Hup

Lee’s analysis of grain characteristics for different

rice dishes is part of its customer service efforts

to identify the right grain to match their customers’

unique requirements.

The choice of rice

Apart from its excellent house brands Golden Padi and

Golden Stars, Gan Hup Lee’s deliciously innovative

Yamie range offers popular Asian rice and porridge

dishes in Ready-To-Cook and Ready-To-Eat form.

With a wide variety of Yamie premixes and ready

meals, customers can savour mouth-watering

choices with quick and easy preparation in a jiffy.

Yamie products are Halal (suitable for Muslims) and

do not have trans-fat, artificial colouring, added MSG

and preservatives.

The science of rice

After nature has done its job to produce high quality,

nutritious fragrant rice from northern Thailand,

science at Gan Hup Lee takes over. Its pioneering

technology includes a rice colour sorter and state-of-

the-art laboratory to ensure the best rice quality and

continuous development of innovative rice products.

The art of rice

More than just an importer of quality rice, Gan

Hup Lee is a world-class manufacturer – skilfully

developing new rice products according to the

specific needs of customers. It is this determination

that has guaranteed the growth and success of Gan

Hup Lee, which has come a long way from 1949.

80


• HACCP Certified

• Halal Certified

• Agri-Food and Veterinary

Authority of Singapore Grade

A Factory for four consecutive

years since 2009

Signature Products• Golden Padi

• Golden Stars

• Yamie Ready-To-Cook

Premix Rice and Porridge

• Yamie Ready-To-Eat Rice

Potential Business Partners• Agents

• Distributors

• Private Labelling


Holland, the Middle East, New

Zealand, Thailand, Taiwan

Hearty Staples

Nissin Foods (Asia) Pte Ltd

Asia’s favourite noodles

In 2009, Myojo Foods Company (Singapore)

Pte Ltd became a wholly-owned subsidiary

of Nissin Foods. Together, Nissin and Myojo

have over 60 varieties of delicious, belly-

warming packet, cup and bowl noodles that

have been satisfying consumers worldwide

for decades.

Core BusinessLeading instant noodle

manufacturer

Key Strengths• Dominance in the ‘cup

noodle’ sector through its

Nissin brand

• Established product range

through its Myojo brand

• Leading noodle manufacturer

since 1970 in Singapore

• Strong branding and

worldwide network


Nissin Foods (Asia) Pte Ltd

16 Chin Bee Road,

Singapore 619826

Tel : (+65) 66725740

Fax : (+65) 66725749

Web: www.nissinfoods.com.sg


Hearty Staples

83

Reuniting noodle lovers

It is a small step as far as business mergers go, but

a huge one in the world of noodle lovers. Under one

brand, the merging of two noodle giants create great

noodles based on three principles put forward by

Nissin’s late founder and Chairman, Mr Momofuku

Ando - “people can only be contented when there is

enough food”, “eat wisely for beauty and health” and

“creating foods to serve society”. Judging from the

popularity of Nissin and Myojo noodles throughout

Asia and the world, these principles are clearly

translating into very healthy profits.

Instant craving

Being the first company in Singapore to manufacture

instant noodles in 1971, Myojo has been serving

instant delicious hot meals, at affordable prices. For

decades, Nissin’s convenient range of cup noodles

and Myojo’s delectable chicken tanmen and ramen

charmee have been top favourites. With Myojo’s

Halal certification, now anyone in the world can

enjoy these delicious noodles.

Instant gratification

All noodles undergo a rigorous manufacturing

process packed for global distribution to meet

changing consumer lifestyles and tastes. With

dedicated excellence and a choice of over 60

varieties, there will always be a Nissin or Myojo

flavour to please every palate.

84


• HACCP Certified

• Halal Certified

Signature ProductsBrand: Nissin, Myojo

• Singapore Favourite Noodles

range

• Packet, cup and bowl noodles

Export MarketsEurope, Malaysia, Mauritius,

the Middle East, Oceania and

Southeast Asia

Hearty Staples

85

People Bee Hoon Factory Pte Ltd

A simple pleasure of life

For generations, a humble bowl of rice

vermicelli has been a simple pleasure

for many families. Vermicelli has

endured the test of time and remains a

beloved staple all around the world. It

is with this understanding that People

Bee Hoon Factory Pte Ltd provides this

hearty staple to all walks of life.

Core Business• Specialises in the

manufacturing and

distribution of rice

vermicelli

• Provides OEM services to

many local retailers and

overseas markets

Key Strengths• Stringent quality control

• Thorough and robust

processing

• Well-established and

reputable brand

• Noodle strands are springy

and do not break easily

when fried

• Fragrant rice aroma when

cooked


People Bee Hoon Factory Pte Ltd

No. 4 Defu Lane 9

Singapore 539246

Tel: (+65) 6382 2260

Fax: (+65) 6281 1285

Web: www.peoplebeehoon.com.sg


Hearty Staples

87

Preserving the tradition of quality rice vermicelli

Since its establishment in 1943, People Bee Hoon Factory Pte Ltd has been

preserving the tradition of making rice vermicelli. To produce a final tasty

product for all to enjoy, People Bee Hoon Factory Pte Ltd blends quality raw

materials and the master knowledge accumulated from decades of experience

in manufacturing rice vermicelli.

Here and beyond our shores, its flagship brand Chilli Brand, has been recognised

for providing quality rice vermicelli. Consistently delivering quality-assured

products with more than 65 years of manufacturing experience to vouch for,

Chilli Brand remains the leading market vermicelli brand in Singapore.

Unmatched quality for every strand

Over the years, the production of its rice vermicelli has evolved to one that

includes semi-automated processes. Current production lines use German

machinery that allows precise control over temperature and water volume. To

ensure quality-consistent rice vermicelli, strict process controls are exercised in

the grinding of grains, followed by soaking, blending, steaming, cutting, drying

and packaging.

The rice vermicelli trio

Chilli Brand offers three types of rice vermicelli for different occasions. The

difference lies in their thickness. Simple yet aptly varied, consumers can enjoy

this staple ingredient for many delicacies.

88


• HACCP Certified

• Halal Certified

Signature Products• Chilli Brand Fine Rice

Vermicelli

• Chilli Brand Fish Head Rice

Vermicelli

• Chilli Brand Laksa Rice

Vermicelli

Potential Business PartnersDistributors and retail

institutions who are interested

in importing vermicelli under

our brand or as an OEM brand

Export MarketsAustralia, Brunei, China,

Europe, Japan, the Middle

East, New Zealand, the US

and other parts of the world

Hearty Staples

Tan Seng Kee

Always sharing

Be it taste, knowledge, product innovation or manufacturing

capabilities, Tan Seng Kee Foods Pte Ltd is always ready to

make a difference in people’s lives. Through its original taste

and all-natural offerings, this leading noodle brand brings joy to

families and friends.

Core Business• Manufacturer and

distributor of premium

noodle products

• Provides OEM services

internationally

Key Strengths• Customisation of food packs

for markets

• Constant innovation with

products

• Providing products that

ascertain authentic good

taste and quality


Tan Seng Kee Foods Pte Ltd

Blk 3017, Bedok North Street 5

#05-12/13


Singapore 486121

Tel: (+65) 6445 2320

Fax: (+65) 6445 2918

Web: www.tskfood.com


Hearty Staples

91

Established and thriving

With over 70 years of heritage, Tan Seng Kee has

extensive knowledge and experience as a leading

noodle manufacturer. Versatile and accustomed

to different gourmet choices, Tan Seng Kee stays

ahead of the pack by bringing premium, innovative

food products that front new trends.

Thriving under its Kang Kang brand, Tan Seng Kee

distributes all-natural, preservative-free pasteurised

fresh noodles worldwide. With six product lines

delivering a conveniently pre-packaged and hygienic

option, Tan Seng Kee can customise retail and

industry packs to cater to any market.

Quality and freshness assured

When it comes to product quality, Tan Seng Kee

distinguishes itself remarkably. Ideal for export

markets, it keeps its products fresh and safe,

with its award-winning low bacteria-permissible

packaging. Furthermore, having attained HACCP

certification, Tan Seng Kee is at the top of its game

when it comes to safety and hygiene practices.

To meet stringent standards, Tan Seng Kee’s

manufacturing plant has been conceptualised

and laid out according to the principles of Good

Manufacturing Practice. Coupled with sophisticated

technology, the company is able to produce superior

quality food products at competitive prices.

Halal noodles for Muslims

Tan Seng Kee has established itself as a trusted

Halal-certified noodle manufacturer and distributor. It is

poised to expand into other Muslim export markets.

Complementary variety

Tan Seng Kee has diversified and expanded its

product line over the years. Its current line now

includes rice and wheat-based noodles, as well as a

variety of fresh raw and cooked food products. All of

them are distributed locally to complement its Kang

Kang brand.

92

Certification / Awards• Asia Star Packaging Award

• HACCP Certified

• Halal Certified

Potential Business Partners• Neighbouring countries

• Europe

• Australia

Export MarketsThe Middle East and New

Zealand

Hearty Staples

Tat Hui Foods

The healthier noodle

If you are after tasty yet healthy instant

noodles, look no further than Tat Hui

Foods Pte Ltd. Its delicious noodles

offer consumers a diverse range of

choices that are so convenient and

delicious, they are wowing fans in over

30 countries spanning across Europe,

North America, Asia, the Middle East

and Oceania.

Core BusinessLeading manufacturer of

premium instant noodles

Key Strengths• Excellent customer service

• Market customisation

• R&D and innovation

• Marketing and distribution

network


Tat Hui Foods Pte Ltd

37 Quality Road, Jurong

Singapore 618808

Tel: (+65) 6261 1010

Fax: (+65) 6265 1929

Web: www.tathui.com


Hearty Staples

95

Business with a global mindset

As a leading manufacturer of premium instant

noodles since its incorporation in 1986, Tat Hui

offers three exciting global brands – Koka, Sanwa

and Yoodles. With more than 90% of its products

exported to Europe, Australia, Asia and the Middle

East, Tat Hui not only provides noodle lovers with

healthier options, it also adapts flavours and tastes

to suit the unique needs of each market.

Innovations behind the products

In its passion to develop better and healthier

products, Tat Hui continues to invest in R&D, new

production facilities and equipment. The company

has also perfected the art of producing steam-

cooked noodles that are bake-dried and not fried.

This cooking process totally removes the fats in

conventional deep-fried instant noodles, without

compromising on the taste that its customers

around the world have come to love.

Choices behind the noodles

Noodle lovers have come to enjoy Tat Hui’s low-fat

range of noodles with spicy black pepper, spicy sesame

chicken and vegetable curry varieties. Asian food

loyalists will not be disappointed with Koka’s low-fat,

authentic Laksa Singapura (a Singaporean spicy coconut

noodle soup) and beef pho (a Vietnamese noodle soup).

Many health-conscious consumers would appreciate

the award-winning Koka purple wheat noodles, which

combines the natural goodness of purple grain with

three extraordinary and refreshing flavours.

Achievements of the company

In a category that is crowded with so many me-

too products, Tat Hui’s innovations have created

milestones not just for the company, but for the

industry as well. Among its many achievements, it is

the first company to create instant noodles with no

added MSG and the first to receive the “Healthier

Choice” endorsement. You will be amazed how some

of its noodles pack in so much flavour, without added

MSG, preservatives, artificial colouring and trans fat.

96

Signature ProductsBrand: Koka

Non-Fried Noodles Range

• Spicy Sesame Chicken

flavour (packet)

Low Fat Rice Noodles Range

• Beef Pho flavour (bowl)

Purple Wheat Noodles

(Non -Fried) Range

• Soy & Vinegar/ Chilli & Lime/

Aglio Olio

No MSG Instant Noodles Range

• Laksa Singapura flavour (bowl)

• Spicy Singapore Fried

Noodle (packet)


• Distributors


Export MarketsEurope, North America, Asia,

Australia and the Middle

East.


• HACCP Certified

• BRC Global Standard Food

Safety System


• Asia Star Packaging Award



(SIFST), Food Product

Innovation Award, Koka

Purple Wheat Noodles



(SIFST), Best Product Award

(Merit), Koka Spicy Black

Pepper Non Fried Noodles

Hearty Staples

When you need a quick pick-me-up,

nothing is easier than an instant beverage. From instant gourmet coffee in a sachet, milky all-in-one tea, to even a fortifying shot of ready-made bird’s nest, enjoy not just convenience with these top Singapore brands, but delicious drinks that’ll quench the thirst of your customers and your business.

InstantRefreshment

Gold Kili

Core BusinessManufacturer and supplier of

instant beverages

Key Strengths• Strong innovation track

record

• Extensive R&D and creative

marketing

An instant hit

Instant beverage innovators – that is what

sets Gold Kili Trading Enterprise (Singapore)

Pte Ltd apart. Besides its extensive range of

popular instant beverages conveniently packed

into individual sachets, Gold Kili is the first

company in Singapore to launch innovative

beverage products like instant honey ginger

and instant honey chrysanthemum, using

traditional ingredients.


Gold Kili Trading Enterprise

(Singapore) Pte Ltd

9 Woodlands Link

Singapore 738723

Tel: (+65) 6854 2775

Fax: (+65) 6854 2558

Web: www.goldkili.com


Instant Refreshment

101

Traditionally trusted

Providing quality traditional drinks in an instant,

coupled with the luxury of choice and convenience,

has made Gold Kili an instant hit in 25 countries

around the world. Gold Kili began operations in 1979

as a coffee powder specialist. The company has

since become a leading manufacturer and supplier

of an extensive range of not only instant coffees and

teas, but also premium filter coffee, instant green

teas and cereals.

Convenience in a packet

With Gold Kili’s wide range of products, there’s no

need to pay for expensive equipment or a premium

price for a café-like ambience when you can enjoy

a satisfactory beverage instantly in the comfort

of your own home. Every Gold Kili drink packet —

whether it’s traditional Singapore-styled coffee, a

rich frothy cup of milk tea or stress-relieving cold

barley — comes with 100% natural goodness.

Trust in a packet

Gold Kili believes in working closely with all its

distributors throughout the world, including carrying

out manufacturing of products for private label

clients. With its motto, “relationships are crucial and

the key to success”, Gold Kili has managed to build

solid relationships with international partners to

ensure the popularity of its products overseas. Now

that’s something to drink to.

102


Food Safety


• HACCP Certified

• Halal Certified

Signature Products• Instant Ginger Drink

• Double Shot White Coffee

& Milk Tea

• 2-in-1 Kopi O

Potential Business Partners• Africa

• Bangladesh

• India

• The Middle East

• South Korea

• Turkey

• United Arab Emirates

Export MarketsAustralia, Brunei, Cambodia,

Canada, China, Denmark,

Egypt, France, Ghana,

Indonesia, Japan, Malaysia,

Mongolia, New Zealand,

Nigeria, Russia, Sudan,

Switzerland, the Netherlands,

Germany, Norway, Taiwan,

Hong Kong, Kenya, the UK

and the US

Instant Refreshment

OWL

Creating a coffee culture

Few businesses can claim to have

created a Straits Asian coffee culture.

By employing the traditional and

time-honoured art of roasting coffee

beans, OWL International Pte Ltd has

succeeded by creating an authentic Asian

taste and aroma to stimulate the senses

of coffee drinkers across the globe.

Core BusinessLeading instant coffee brand

manufactures and exports

coffee to many countries

Key Strengths• Top notch healthcare

standards

• Constantly growing and

expanding

• Diverse flavours catering

to the people of different

countries


OWL International Pte Ltd

26 Senoko Way

Senoko Industrial Estate

Singapore 758048

Tel: (+65) 6268 8100

Fax: (+65) 6268 5988

Web: www.owl.com.sg


Instant Refreshment

105

Time-tested with pride

Renowned for its quality Straits Asian coffee, OWL delivers on its brand promise

of “Time-tested with Pride” with the innovation of new coffee and instant

beverages. With a relentless commitment to coffee-making, OWL now boasts

four new flavours – OWL 2-in-1 Coffee with Creamer, OWL Kopi-C, OWL Nanyang

White Coffee 3-in-1 (Gula Melaka) and OWL Nanyang White Coffee 2-in-1 – in

addition to its sterling line-up of “Time-Tested with Pride” favourites.

OWL remains one of Singapore’s most sought-after coffee

brands today. Dedicated to perfecting and preserving the art of

coffee-making, OWL has created numerous innovative coffee

recipes that have customers all over the world craving for more.

A quality cuppa

Over the years, OWL’s passion to craft the perfect

cup of coffee has steered its every decision. From

world-class manufacturing to engaging sachet

designs, it lives up to its promise of excellence in

every aspect.

OWL’s commitment to manufacturing excellence

and product quality has earned it ISO 22000:2005

as well as SGS ISO 9001:2008 certifications. OWL

also received the HACCP – Singapore Standard

SS444:1998 certification for maintaining high levels

of food safety.

Coffee for all

OWL is constantly expanding, with a presence in

China, the US, Mongolia, Iran, Australia and many

more. Catering to taste preferences in different

countries led to OWL rolling out a wide spectrum of

varieties.

Presenting Straits Asian-inspired range of coffee

Redefining its portfolio of products, OWL has three

major product classes organised into thematic

ranges inspired by its Straits Asian heritage: OWL’s

Everyday Favourite, OWL Kopitiam Roast and

OWL Nanyang White Coffee. Some of its other

internationally recognised products are OWL coffee,

tea and cocoa labels – Ye Ye, Yeste and Negresco.

106

Signature Products• OWL’s Everday Favourite

• OWL Kopitiam Roast

• OWL Nanyang White Coffee

International Products

• Ye Ye

• Yeste

• Negresco

Potential Business PartnersLocal and International:

• Distributors

• Importers

• Wholesalers

Export MarketsAfrica, East Asia, Indo China,

the Middle East, Oceania and

the US



• HACCP Certified

• Singapore Packaging Star

Award






Instant Refreshment

The key to creating Asian meals

is to have enough sizzle in the wok and spice in the kitchen. Sample these aromatic spice pastes, chilli mixes and fragrant oils and be amazed how easy it is to cook authentic Asian favourites from mee siam, laksa, curries, fried rice to even Singapore’s world-famous chilli crab.

Instant Sizzle

Asian Home Gourmet

True home-style flavours

It’s Asian. It’s home. It’s gourmet. Here is a company that has

been creating authentic and aromatic Asian spice paste and

sauces inspired by the kitchens of Asia from Singapore to

Sichuan, India to Indonesia, Japan, Thailand, Korea and Vietnam

for over 25 years. Made with love, Asian Home Gourmet is

ready-made just for you.

Core BusinessManufacturer of authentically

Asian Spice Paste, sauces and

ready-meal kits

Key Strengths• The only company

offering a full range of

Asia’s best cuisines

and flavours

• Consumer-friendly and

attractive packaging

• Strong branding

• Excellent network

worldwide


Asian Home Gourmet (CPL) Pte Ltd

18 Cross Street #12-01/08

China Square Central

Singapore 048423

Tel: (+65) 6212 0100

Fax: (+65) 6226 3935

Web: www.asianhomegourmet.com


Instant Sizzle

A well-loved business

Since 1982, Asian Home Gourmet has been bringing

exquisite flavours and aromas from its homeland

in Asia to homes around the world. Whether it is

Asian curries, noodles, soups, stir-fries, delicious rice

dishes or desserts you’re after, just add the goodness

of Asian Home Gourmet and enjoy the authentic

tastes. Creating the much-loved flavours of Asian

cuisines is simple and something very close to

Asian Home Gourmet’s heart.

Bringing out authentic flavours

The secret to Asian Home Gourmet’s success is

that it believes authentic Asian flavours can only

be achieved through time-honoured recipes and

methods. Unlike dehydrated, powdered products,

Asian Home Gourmet uses only high quality fresh

spices and herbs, which are chopped and grounded

together until their juices and natural oils meld into an

aromatic paste. The paste is then slowly and gently

stir-fried to release their natural oils and flavours.

Standing out from the rest

Not only does Asian Home Gourmet stand out in the

kitchen, it stands out on retail shelves with its unique

packaging, coded by colour and pattern according

to the type of cuisine – Thai, Chinese, Indian,

Indonesian, Vietnamese, Singaporean, Japanese and

Korean. Every dish and taste is authentically Asian,

yet can be deliciously adapted to Western and fusion

recipes as well.

Reaching out to the restaurant industry

As Asian Home Gourmet grew, new flavours

and products such as chilli and soy sauces were

introduced. In addition to providing products for

home kitchens, Asian Home Gourmet also offers a

professional range specially catered for restaurants.

Only top quality shelf-stable paste, with no

added MSG, preservatives or artificial colours is

offered, along with GMO- and gluten-free options.

This selection is Halal certified, while vegetarian

selections are approved by the UK Vegetarian

Society. Kosher preparations are also available on

demand.

112

Signature ProductsBrand: Spice Paste Range

• Thai

• Indian

• Chinese

• Indonesian

• Korean

• Japanese

• Singaporean

• Vietnamese


Food Safety

• GMP Certified


• HACCP Certified

• Halal Certified

Potential Business Partners• Ethnic supermarkets


• Gourmet food stores

Export MarketsBrazil, India and United Arab

Emirates

Instant Sizzle

Bachun Food

Sauces you can count on

Bachun Food Industries Pte Ltd has successfully made

a name for itself with an ever-growing range of products

that are tantalising taste buds all over the world. Its

commitment to quality and emphasis on customer

satisfaction has established Bachun Food as a leading

name in both the local and international arena.

Core BusinessSpecialised in the supply,

processing, distribution,

marketing of Asian sauces

and marinades

Key Strengths• Strong product

development capabilities

• Able to customise products

directly to customer

preferences

• Extensive local and

international networks


Bachun Food Industries Pte Ltd

17, Tuas Bay Walk

Singapore 637761

Tel: (+65) 6861 0518

Fax: (+65) 6861 1451

Web: www.bachun.com


Instant Sizzle

115

A dual-brand formula for longevity and success

As a major manufacturer of Asian sauces and

marinades, Bachun Food customers have come to

appreciate and remain loyal to its two longstanding

brands – Ong’s and Bachun. Containing only the best

natural ingredients, Ong’s is specially catered to the

health-conscious consumer and distributed worldwide.

Under the Bachun brand, a range of traditional sauces

are manufactured and exported mainly for the

wholesale food services industry.

Sauces for all occasions

Bachun Food has more than 30 varieties of sauces,

marinades and condiments in its repertoire of

products. Spanning from traditional soy sauce,

oyster sauce, savoury barbecue sauce to tangy

teriyaki sauce, the company strives to please the

different palates of customers. On top of these

products, the company specially formulates

customised sauce blends for its preferred clientele.

Its products are available in retail, catering and bulk

packaging sizes.

Keeping abreast of new developments

Bachun Food keeps its offerings relevant by remaining

highly flexible while reacting expediently to market

demands. Boasting high-tech processing facilities,

Bachun Food refines and revamps customisable

formulations to adapt to market changes.

116


Food Safety

• HACCP Certified

• Halal Certified

Signature Products• Ong’s

• Bachun

Potential Business Partners• Importers

• Distributors

• Supermarket chains

• OEM customers

• Industrial users

• Regions include the Middle

East, Europe, North and

South America

Export MarketsAustralia, Europe, India,

Indonesia, New Zealand,

South Africa, Sri Lanka and

the US

The commitment to quality

Committed to providing the best for its customers, Bachun Food goes out of

its way to source and procure the finest raw materials and ingredients. This

is coupled with the application of best in-house practices, which has earned

the company BRC, HACCP and Halal certifications. With the same fervour and

passion that are applied to its existing lines, Bachun Food continues to develop

new products to satisfy evolving tastes.

Instant Sizzle

Chuen Cheong Food

Setting the bar high with good ties

With many years of hard work and

commitment, Chuen Cheong Food

Industries (Pte) Ltd is a trusted name

among loyal customers and business

associates. The company has managed

to cultivate such strong ties as it takes

pride in creating high-quality sauces and

condiments. In addition, Chuen Cheong

maintains its relationships by consistently

providing good service and addressing

customer needs and feedback.

Core BusinessPioneer distributor and

manufacturer of superior

quality sauces and condiments

Key StrengthsPioneer of quality sauce and

condiments manufacturing

and distribution with

numerous export markets


Chuen Cheong Food Industries

(Pte) Ltd

58 Woodlands Terrace,

Singapore 738465

Tel: (+65) 6285 1501

Fax: (+65) 6284 2753

Web: www.chuencheong.com


Instant Sizzle

119

The pioneer of sauces and condiments

A well-known player in the region, Chuen Cheong is a pioneer in the

manufacturing and distribution of superior quality soy sauce, chilli sauce and

other condiments. Boasting its popular TIGER brand, its bottle of secret-recipe

soya sauce gets exported around the world. With a new manufacturing plant and

production facilities in Senai, Johor, Chuen Cheong has the ability to increase its

production capacity and improve product quality substantially.

Taking the initiative to meet export demands

Chuen Cheong’s products are distributed all over

Singapore and to various countries in Southeast Asia

and Europe as well as Australia. In line with increased

export demand, the food manufacturer has changed

its packaging from glass bottles to Polyethylene

Terephthalate (PET) plastic bottles. This move not

only resulted in cost savings, it also allowed for the

reduction of breakage during transport.

First-rate processing for unrivalled quality

As a reputable sauce manufacturer, Chuen Cheong

uses only the best grade Canadian soya beans and

roasted mixed grains for production. On top of that,

its sauces are processed under stringent guidelines,

adhering to ISO standards before reaching the final

stage for bottling. With its own manufacturing plant

and facilities, Chuen Cheong is able to perform

round-the-clock R&D to ensure its products are of

the highest quality.

Sweet, salty, spicy or sour – Chuen Cheong has it all

Sweet, salty, spicy, or sour – Chuen Cheong appeals

to all tastes and cravings with its myriad of products

such as plum sauce, salted soya beans, chilli sauce

with garlic & ginger and sweet & sour sauce. With

such a rich variety, one can create a gastronomic

feast with luscious flavours.

120

Certification / Awards• Asia Superbrands


• HACCP Certified

• Halal Certified





Signature ProductsBrand: Tiger

Export MarketsAustralia, East Asia, New

Zealand, Southeast Asia and

Europe, particularly the EEC

countries

Excellence in taste, health and safety

Chuen Cheong insists on the highest quality control throughout its production

process. The use of top grade ingredients and strict quality control standards

has ensured optimal production of its sauces. Recognised for its unremitting

commitment to meeting excellent taste, health and safety standards, Chuen

Cheong has garnered a collection of accolades such as ISO9001:2008, HACCP,

Halal and Singapore’s “Healthier Choice” seal. It has also bagged the Superbrands

Singapore, Asia Superbrands and Singapore Heritage Brand awards.

Instant Sizzle

121

Hai’s

Cooking up convenience

Pressed for time to cook? Fret not, there are instant pastes

and curry mixes from House of Authentic Innovative

Sauces (HAI’s) to create fuss-free culinary delights. The

company has cemented its place in hearts and homes

across Singapore and the Asia-Pacific region since 1984.

Core BusinessManufacturer, distributor and

exporter of natural quality

instant pastes and curry mixes

Key Strengths• 100% natural ingredients

used in production

• Made according to

traditional recipes

• MSG, preservative and

trans fat-free


Hai’s Pte Ltd

Blk 15 Woodlands Loop

#03-02/04/05/30

Singapore 738322

Tel: (+65) 6752 8588

Fax: (+65) 6758 9288

Web: www.hais.com.sg


Instant Sizzle

123

Keeping it in the family

Stemmed from one woman’s passion for cooking in

the 1970s are revolutionary methods of preparing

Asian dishes in home kitchens. With her initial

creations packed with authentic flavours of various

popular cuisine, her son Mr Lim Swee Hai, founded

HAI’s in 1984. Specialising in all-natural and quality

pastes packed for ease of use, the company has

grown to become a well-known regional brand.

Authentic flavours with a healthy twist

HAI’s prides itself on producing a variety of cuisines

using traditional methods. For its consumers’

convenience, it also provides easy-to-follow recipes

featuring the use of its products online. An added

bonus: some of its pastes has been awarded the

“Healthier Choice” seal, for being free of MSG,

preservative and trans fat.

Broadly distributed goodness

HAI’s pastes and mixes have found wide appeal in

Singapore. Available in supermarkets islandwide, its

products are Halal and ISO 22000-certified. Even

hotels, restaurants, food courts and cafeterias use its

products. HAI’s products can also be bought online at

www.hais.com.sg.

Asian diet for the world

From modest beginnings almost 40 years ago, HAI’s

has taken off not just domestically but across the

Asia-Pacific region. Its products were featured at the

Guangdong & Macau Branded Products Fair 2011

held in Macau. The company now sets its eyes on

expanding its exports to the rest of Asia and the

Middle East – particularly in Muslim countries.

124

Signature Products• Instant paste and curry

mixes for different cuisines

(e.g. curry chicken, laksa,

prawn noodles, bak kut teh,

chicken rice)


• Halal Certified


Potential Business PartnersDistributors and business

partners from any region

Export MarketsAsia and the Middle East

Instant Sizzle

Lam Soon Group

A homemaker’s best friend

For over 60 years, Lam Soon products can be found in

practically every household throughout Singapore, Malaysia,

Thailand and Hong Kong. Besides its flagship Knife

brand cooking oil, it also produces a range of margarine,

shortening, beverages, processed fruit and vegetables and

household and personal care products.

Core BusinessManufacturer and marketer

of branded consumer

goods including cooking oil,

margarine and baking fats,

beverages, soap and personal

care, dish wash liquid and

other home care products.

Key Strengths• Trusted brand with over 60

years of experience

• Wide range of products

• Strong sales and distribution

network in ASEAN and

beyond.


Lam Soon Singapore Pte Ltd

63 Hillview Avenue

#02-08 Lam Soon Industrial Building

Singapore 669569

Tel: (+65) 6763 3989

Fax: (+65) 6763 4198

Web: www.lamsoongroup.com.sg


Instant Sizzle

127

Household convenience in every way

Look inside a kitchen in a Southeast Asian home and chances are you will see

one or more of the company’s signature products - Knife brand cooking oil,

Naturel spread and oils, and Zip household care - bearing witness to their quality

and popularity. An undisputed industry leader for over half a century, Lam Soon

continues to evolve by making improved and healthier products which are

trusted by its consumers.

A step above the rest

Lam Soon puts itself ahead of its rivals with its ambition and knowledge

of consumer needs. Starting out as a local manufacturer of cooking oil and

laundry soap, it has flourished into a regional group of companies, involved

in plantations, milling, refining, manufacturing of margarine, specialty fats,

beverages, detergents, soap and oleo chemicals. With products ranging from

cooking to personal care, Lam Soon has sealed its place at the top with its

record successes over the years.

Spreading its wings

In view of increasing demand for healthier products, Naturel has extended

its product range to organic foods. Our organic range of products is carefully

sourced and certified by internationally recognised accredited bodies. These

products include organic brown rice, organic pasta and organic pasta sauce.

128

Certification / Awards• 6th consecutive Brand

Laureate Award for Best

Brand in Consumer

Cooking Oil

• GMP Certified



• HACCP Certified

• Halal Certified


• Reader’s Digest Trusted

Brands in Asia, Singapore and

Malaysia for the past 13 years


Award (Heritage Brand),

(Established Brand)

Signature Products• Knife range of products

• Naturel range of oils,

spreads and organic

products

• Bio-home dishwash liquid

and multi-purpose cleaner

• Zip household care

Export MarketsASEAN, Europe, Far East,

Japan and North America

Potential Business PartnersReputable companies with

excellent track records in

brand building and distribution

networks.

The most trusted

Lam Soon has made a name for itself by conducting its business with integrity,

reliability and affability. From its headquarters in Singapore to its production

plants in Malaysia, Thailand and Vietnam, Lam Soon’s bases uphold its state-

of-the-art production lines to the highest safety standards. Muslim and Jewish

consumers can also be assured that its products are Halal and Kosher-certified.

It is no wonder that consumers everywhere keep returning for more.

Instant Sizzle

Sin Hwa Dee Foodstuff

Speedy transition to success

Core BusinessProducing and supplying high

quality sauces and mixes to

local and overseas markets.

Sin Hwa Dee does contract

manufacturing of sauces

to international brands and

markets.

Key Strengths• Leading producer of high-

quality sauces and mixes

since the 1970s

• Wide network of export

markets

• Gourmet boutiques

to create global brand

awareness

Sin Hwa Dee Foodstuff Industries Pte

Ltd has gone headlong to brandish

their signature knack for creating

superior sauces and mixes in the

market. Combining the very best in

traditional knowledge, manufacturing

expertise and ingredients, Sin Hwa

Dee has grown from a humble

outfit to become a respectable

international company.


Sin Hwa Dee Foodstuff

Industries Pte Ltd

8 Senoko South Road

CHNG Kee’s Foodlink

Singapore 758095

Tel: (+65) 6755 2262

Fax: (+65) 6755 6656

Instant Sizzle

131

Four decades of heritage and experience

With a wealth of experience spanning four decades,

Sin Hwa Dee is an organisation with extensive

manufacturing and business know-how. Taking into

account the company’s technologically advanced

manufacturing machinery and equipment, an

in-house Research & Development and Quality

Assurance team, Sin Hwa Dee possesses the

competence to adapt and cater to its customers’

changing taste preferences. Besides manufacturing

and supplying, this thriving company also offers

boutique food service to its clientele, spanning more

than 30 countries.

Quality for something as personal as food

With providing quality sauces as its top priority

to create convenience of our sauces, yet

uncompromising in taste, Sin Hwa Dee believes in

employing the best chefs to the easy convenience

of our sauces, yet uncompromising in taste as well

as research and development personnel to create

superior marketable products. Rest assured that

the convenient nature of its products comes at no

compromise to quality. Sin Hwa Dee is now FSSC

22000 certified, which is one of the highest, most

stringent manufacturing certification schemes. Sin

Hwa Dee has reached one of the highest peaks of

quality and safety standards.

Export as its main thrust

Sin Hwa Dee exports its products to countries that

include China, Philippines, Indonesia, Taiwan, the

Netherlands, Australia, the US and Czech Republic.

Its Halal-certified food products are available in

Muslim countries such as Malaysia and United Arab

Emirates. Truly an international player, Sin Hwa Dee

counts overseas exports as the main thrust of its

business. With the company’s vision of attaining a

stronger international presence, Sin Hwa Dee plans

to aggressively embark on further expansion and

bring an even wider range of products to foreign

markets.

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Signature Products• Black Pepper Sauce

• Char Siew Sauce

• Hainanese chicken rice mix

• Kung Bo Sauce

• Light Soya Sauce

• Oyster Sauce

• Yam rice mix


Food Safety



• HACCP Certified

• Halal Certified

• Singapore Packaging Star

Award




Award (Distinctive Brand)


• FSSC 22000 (Food Safety

System Certification 22000)


• Retailers

• Fast-food chains

• Airlines catering

• Major cities in Asia Pacific,

Europe, the Middle East,

America, Africa

Export MarketsMore than 30 countries

including Australia, China,

Indonesia, Malaysia,

the Middle East, the

Philippines, Taiwan, the

Netherlands and the US

Creating global awareness with CHNG Kee’s gourmet boutiques

In 2005, Sin Hwa Dee opened a gourmet store under CHNG Kee's, called ‘Spice

of Life”, at Sentosa’s Images of Singapore. Envisioning that visitors and tourists

would explore its wide array of products and share their experience with loved

ones back home, Sin Hwa Dee aims to open specialised Asian gourmet stores all

over the world in the near future.

Instant Sizzle

Tai Hua Food

The source of good sauces

Since 1949, Tai Hua Food Industries Pte Ltd has grown from

a small cottage industry player to become one of the most

sought-after soy sauce producers in Singapore and in over

30 countries.

Tai Hua also produces and packs a diverse range of ready-to-

cook and braising sauces targeted at creating convenience

for cooks.

Core Business• Manufacturer of naturally-

brewed soy sauce

• Producer of a range of

braising sauces and ready-

to-cook sauces

• Markets and distributes

canned food and fruit

Key Strengths• Strong brand

• Stringent quality and

hygiene control

• Excellent technological

capabilities


Tai Hua Food Industries Pte Ltd

12 Jalan Besut

Singapore 619566

Tel: (+65) 6265 9911

Fax: (+65) 6265 4077

Web: www.taihua.biz


Instant Sizzle

135

Business with a mission

As one of the leading brands of soy sauce, Tai Hua’s

dream and mission is a big one: to produce the

finest sauce products that will find its way to every

market with a Chinese or Asian community.

To achieve this Tai Hua only produces quality soy

sauce from premium natural ingredients using

improved facilities and technologically advanced

methodology with proper monitoring and controls.

Bringing out the best in food

Top-quality soy sauce can be immediately

distinguished by how well it complements the

dishes and enhances their natural flavours.

You can recognise Tai Hua’s quality soy products

in most Singapore homes, food companies

and catered operations because of their purity,

superiority and flavour. The sauces are also specially

manufactured for private labels.

Connoisseurs of quality

Whether it is the use of raw materials or production

process, Tai Hua sustains its business with great

emphasis on quality in its production and marketing

processes. It is little wonder that the brand and its

range of excellent products have performed so well

in local and overseas markets.

Bringing passion to the plate

Through its stringent quality control and passion

for excellence, Tai Hua has created the best taste

of tradition using the latest technology. As one of

Asia’s Top 500 Brands, it has not only been awarded

“Healthier Choice” status, it has also won accolades

for brand building and packaging, like Asian Star

Packaging Awards, Singapore Promising Brand

Award and Heritage Brand Awards.

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Signature Products• Soy sauces

• Braising sauces

• Ready-to-cook sauces

• Table condiments

Certification / Awards• Asian Packaging Star Award



• HACCP Certified






• AVA Food Safety Partner

Export MarketsAfrica, Australia, Canada,

China, Hong Kong, Indonesia,

Maxico, the Middle East, the

Netherlands, the Philippines,

Russia, Spain and the US

Instant Sizzle

137

TungSan Food

Embark on a culinary journey

What completes an Asian dish? TungSan

Food Industries Pte Ltd has been

providing the answer to that question

for almost 40 years. With over 100

spice pastes, sauces and seasoning

condiments to choose from, consumers

need never fret about injecting flavour

into their dishes.

Core BusinessManufacturer, wholesaler and

retailer of quality Southeast

Asian pastes, sauces,

marinades and dried foodstuff

Key Strengths• Established brand

• Broad variety of quality

products

• Excellent customer service

• OEM manufacturers

• Food solution and

customisation


Tungsan Food Industries Pte Ltd

56 Senoko Drive

Singapore 758235

T: (+65) 6257 6897

F: (+65) 6257 8634

Web: www.tungsanfood.com


Instant Sizzle

139

From humble beginnings

Founded by a man who noticed a lack of quality chilli

suppliers in Singapore in 1973, TungSan has grown

from its position as a chilli supplier to a leading

manufacturer and wholesaler of sauces, pastes,

marinades and dried foodstuffs.

Understanding Asian kitchens

TungSan understands your kitchen needs because

it manufactures, wholesales, trades and retails

cooking accompaniments. A homemaker's dream,

it makes spice pastes, sauces and even pickles that

are essential in Asian cooking. It has also taken the

added leap forward by providing staples like rice,

flour, noodles, cooking oil and dried goods.

Enhancing productivity with versatility

In 2011, TungSan achieved a production output close

to 3,000 metric tonnes. This is a far cry from the

company's modest start as a chilli supplier. As a well-

established brand that serves customers worldwide,

TungSan has divided its product line into different

brands – Straits Story and Yi Pin Tang. Straits

Story compacts the exotic heritage and flavours of

Southeast Asian cuisine within its convenient and

easy-to-use food products, Yi Pin Tang offers wide-

ranging food solutions and OEM manufacturing for

its wholesale clients.

Building long-term relationships

Since its start in 1973, TungSan breeds success by

knowing how to nurture lasting connections with

over 5,000 consumers and retailers. Supported by

sound manufacturing capabilities and wholesale

distribution infrastructure, it guarantees its products

will be where it needs to be on time. TungSan's

reputation for quality and adherence to food safety

standards has also earned it the HACCP certification

and Grade 'A' bronze award for excellence in Food

Hygiene, Sanitation and Processing (AVA).

140

Signature Products• Singapore laksa, mee siam

and curry

• Spice paste

• Oyster sauce, plum sauce


• Halal Certified

• Singapore SME 1000 Award

• Grade ‘A’ bronze award for

excellence in Food Hygiene,

Sanitation and Processing

(AVA)

Potential Business PartnersDistributors in Taiwan,

Hong Kong, Japan, China or

any other parts of the world


Indonesia, Malaysia, and

other parts of the world

Instant Sizzle

141

Vismark Food

Asia on your plate

Being in the industry for more than 20 years, Vismark

Food Industries is one of the leading manufacturers for

authentic Asian paste and sauces, handmade frozen

dim sum and ready-to-serve desserts.

Core BusinessA renowned F&B Supplier

in Singapore whom supplies

to mainly hotels, airlines,

casinos, conventions,

integrated resorts and

many more

Key StrengthsCustomised recipes and food

products to specifications


Vismark Food Industries

Blk 3017 Bedok North Street 5,

#05-32/33


Singapore 486121

Tel: (+65) 6552 2161

Fax: (+65) 6454 6689

Web: www.vismark.com.sg


Instant Sizzle

Adapting to the tides of change

Established in the early 1990s, Vismark has grown rapidly throughout the years

to keep up with the ever changing needs of the hospitality industry. Constantly

sourcing for new products to cater to the growing demands of their customers,

their ability to customise recipes and food products has also brought a new level

of partnership with customers.

Never compromise on taste

Vismark only uses the freshest ingredients without preservatives, additives and

flavour enhancers. Their range of paste and sauces are nutritious, and packed

with authentic Singaporean flavours. With the largest range of premium dim sum

varieties to choose from, Vismark is, without a doubt, one of Singapore’s largest

dim sum suppliers to the hospitality industry.

Never compromise on quality

To ensure that hygiene and food quality are at a top-notch level, Vismark makes

sure that products are properly packed and prepared under a clean and safe

environment. Additionally, regular on-site audits are conducted by quality control

and purchasing staff as well as chefs to ensure that quality is never compromised.

144

Signature Products• Authentic Singapore paste

and sauces

• Premium handmade

dim sum


• Halal Certified


• Importers

Export MarketsChina, Hongkong, Taiwan,

Macau, Maldives, United

Arab Emirates and Asia

Regions

Instant Sizzle

145

Satisfy your snack attack

with a wide range of delicious

small bites from golden roasted macadamias, healthy fruit and nut mixes, instant canned curry, smoked sausages and ham, to whatever tickles your palate. Versatile and convenient, it pays to have some handy around always.

Quick Fix

Amoy Canning

When tradition meets innovation

Anyone can whip up a tasty dish, not

just chefs. To create delicious traditional

Asian favourites like Chinese tonic soups,

spicy rendang or laksa – all you need

is to stock up on Amocan. Based in

Singapore, Amoy Canning Corp (S) Ltd

is the internationally renowned company

behind the successful Amocan brand.

Core BusinessManufacturer of sauces, curry

mixes, condiments, soups,

canned drinks, as well as

traditional meat and seafood

dishes in cans

Key Strengths• Robust technology

• Recognised as a quality

brand

• Extensive international

network


Amoy Canning Corp (S) Ltd

23 Chin Bee Avenue

Singapore 619943

Tel: (+65) 6261 2311

Fax: (+65) 6261 2800

Web: www.amocan.com


Quick Fix

149

Name you can trust

As a pioneer in the food processing industry in Asia,

Amoy Canning started their business in Xiamen

(Amoy) in 1908 as a producer of its trademark

superior soya sauce. Since its incorporation in

Singapore in 1951, it has become a highly regarded

brand carrying a wide range of traditional Asian

soups, sauces, foods and drinks.

First in a can

Recognising how consumers crave convenience

and great taste, Amoy Canning was among the first

to market Asian curries, local gravies and favourite

sauces in a can – satisfying legions of consumers

who savour the convenience of eating to their

hearts’ content.

150

Certification / Awards• ISO Certified

• HACCP Certified

• HALAL Certified


• Golden Brand Award


• VII Europe Award

Signature Products• Amocan Traditional Meat

• Seafood Dishes in Cans


• Distributors

• Franchisee

• Canned food factory

Can-do spirit

To maintain market leadership, Amoy Canning

believes in constant innovation. As a result, it has

developed a healthy range of vegetarian products,

plus a range of chicken tonic soups that is cooked in

the can itself.

Continuous product development and innovation

are in place to ensure that their products are of

the highest standards and cater to the varied taste

profiles of their target markets.

Authenticity in a can

Using only the finest ingredients, Amoy Canning

works with trained chefs to prepare local recipes

which reflect Singapore’s rich culture and heritage.

When high quality, authentic food and beverages

meet state-of-the-art technology in manufacturing

and packaging, the result is Amocan – loved by

generations of Singaporeans and the world over.

Quick Fix

Ellaziq

The Halal Food Specialist

Dubbed the “Halal Food Specialist”, Ellaziq

Pte Ltd prides itself on its premium quality

Halal-processed meat and seafood products.

Striving to be known as the brand that

creates “iconic tastes of the world”, Ellaziq

specialises in supplying quality Halal food,

demanded by discerning customers with

needs for convenience and innovatively

processed foods.

Core BusinessSupplier and manufacturer

of Halal premium meat and

seafood products

Key Strengths• Comprehensive array

of Halal premium food

products

• Supplier to leading retail

chains, food service

operators, overseas

distributors


Ellaziq Pte Ltd

30 Senoko South Road

Ellaziq Hub

Singapore 758088

Tel: (+65) 6758 7530

Fax: (+65) 6758 6430

Web: www.ellaziq.com


Quick Fix

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Satisfying the discerning customer

Ellaziq’s priority is set on meeting the global need for quality, safe and hygienic

Halal food. To cater to an array of diverging customer preferences, Ellaziq has

conceived two brands: El-Dina and Kizmiq.

Its leading El-Dina brand provides premium Halal European-style cold cuts meats

and sausages such as premium beef pepperoni slice, chicken breakfast cocktail

and chicken breakfast slice. Under Kizmiq, it offers a range of frozen meat and

seafood products such as honey baked chicken slice, turkey bacon and fish tofu in

different bulk and packaging designs.

Halal variety to choose from

With a portfolio of over 100 products and many more, Ellaziq’s customers are

spoilt for choice. Thanks to its research and development team, which are

constantly exploring new formulations and food concepts, all of which follow

strict management and production guidelines to keep quality in check.

Uncompromising quality to assure

Ellaziq customers can be assured of top-notch hygiene standards with Ellaziq’s

ISO 22000 and HACCP certifications. Ensuring full compliance with Halal

requirements, Ellaziq’s facilities operate within Majlis Ugama Islam Singapura’s

strict requirements of 'Whole Plant" scheme.

154


• HACCP Certified


50 Award

Signature Products• El-Dina Canned

Luncheon Meat

• El-Dina Pate

• Kizmiq Cuttlefish Chip

• Kizmiq Fish Chip

Potential Business Partners• EU and Gulf Cooperation

Council countries

• Overseas product

distributors partners keen

in carrying its range of

products

• Overseas food

manufacturers, keen in

exporting to Singapore,

especially those requiring

cold room chain facilities

Export MarketsSoutheast Asia

Quick Fix

Golden Bridge Foods

Capturing the best of nature’s flavours

It’s no secret that consumers are ever

more discerning in their food choices and

are always on the lookout for distinctive

tastes. With its wide range of over 200

processed meat products, prepared in

chilled, frozen, canned and cured forms,

Golden Bridge Foods Manufacturing Pte

Ltd, prides itself on bringing the best of

nature’s flavours to discerning food lovers

all over the world.


processed meat and seafood

products


brand

• Dedicated sales and

management teams

• First sausage manufacturer

to receive ISO 22000

Certification in Singapore

• Supplier to retail and food

sevice sector both locally

and oversea distributers


Golden Bridge Foods

Manufacturing Pte Ltd


Singapore 758088

Tel: (+65) 6572 9200

Fax : (+65) 6758 8580

Web: www.golden-bridge.com.sg


Quick Fix

157

Trusted and time-tested

As a trusted Singapore brand of more than 20

years, Golden Bridge Foods has developed a proven

reputation for delivering quality product. With a

wide range of processed meat products including

tasty favourites such as traditional Chinese waxed

sausages and European-style cold cuts, it’s no

wonder that the Golden Bridge brand has stood the

test of time and changing tastes in Singapore.

Preserving traditions, embracing innovations

Golden Bridge brings together authentic recipes

and innovative technologies to create its signature

product – traditional Chinese waxed sausages

that are chockfull of flavour in every bite. It also

extends its expertise in food processing to a variety

of Taiwanese sausages, canned products, frozen

products, condiments and meat floss. Under its Kelly

brand, Golden Bridge offers an array of European-

style delicatessen offerings such as honey-glazed

hams, bockwurst sausages and chicken rolls.

The meat of the matter

When it comes to product quality, Golden Bridge

has proven to be a meaty competitor. The right

cut of meat for each product is marinated with

quality seasonings and carefully processed to bring

out the best aroma and taste. With production

methods perfected through rigorous research and

development, you can be sure that each bite will

always excite the taste buds.

Convenience and great value

With its wide network of suppliers and well-equipped

manufacturing facility in Singapore, Golden Bridge

is well-placed to offer one-stop convenience to

customers, ranging from retail to bulk purchases, and

always of great value. Its strong focus on product

innovation and proven quality will ensure that Golden

Bridge will continue to be a trusted favourite for many

years to come.

158



• HACCP Certified

• SME One Asia Award


50 Award

Signature Products• Chinese waxed sausages

and meats

• Taiwanese sausages

• European-style hams and

cold cuts

• Frozen Ready to eat

products

Export MarketsAustralia, Hong kong and

Southeast Asia

Potential Business Partners• Overseas product

distributors and partners

• Overseas related food

manufacturers

Quick Fix

159

Seng Hua Hng Foodstuff

Nuts over nuts

40 years on, Seng Hua Hng Foodstuff

Pte Ltd’s Camel Nuts is still a favourite

among Singaporeans. As one of the

most recognisable household names,

its success has been proved unmatched

by its local competitors. With a wide

range of healthy and delicious nuts to

choose from, consumers can find one

to suit their preference. Today, the brand

is enjoyed in more than 40 countries,

making it a truly global brand.


quality nuts and snacks

Key Strengths• Strong brand identity

• Extensive range of

products

• Good regional and global

networks

• Consistent product quality


Seng Hua Hng Foodstuff

Pte Ltd

127 Defu Lane 10

Singapore 539234

Tel: (+65) 6383 3388

Fax: (+65) 6383 0689

Web: www.camelnuts.com


Quick Fix

161

Snack of choice

Founded by a husband-and-wife team in 1974, Seng Hua Hng’s Camel Nuts has

evolved to become the snack of choice for Singaporeans. With over 40 different

varieties of healthy, crunchy nuts, it has been embraced by consumers the world

over. To this day, its success has yet to be duplicated by local competitors, sealing

its position as Singapore’s premier nut brand.

Overseeing every step of production from the ground up

When Singaporeans glance upon the Camel brand logo, most will immediately

associate it with nuts. To preserve their strong brand image, Seng Hua Hng

works to control every aspect of production. It maintains its quality over the

years by having a personal hand in making sure every product meets its standard

of excellence before distribution.

Eye-catching meets health-giving

To ensure customers get the best out of their crunchy snacks, Seng Hua Hng has

strived to make its bestsellers healthier. With no added salt or preservatives, these

varieties are labelled with the “Healthier Choice” seal. It has also applied itself

by creating eye-catching packaging for its products. Camel Nuts now come in tin

canisters as well as foil and stand pouches.

Longevity through hard work

Seng Hua Hng will not be where it is today without commitment to preserving

quality and a willingness to upgrade its infrastructure to improve productivity.

By adhering to stringent quality standards, it became the first nut company to

receive HACCP and ISO 9001 certification. Seng Hua Hng develops and tests out

its new products in-house at its R&D facility to ensure food safety and hygiene.

With this level of dedication, it is no wonder that consumers have taken to Camel

Nuts around the world – be it Africa, Europe, the Middle East, China or the

Pacific islands.

162


• HACCP Certified

• Halal Certified

• BRC Certified Global

Standard for Food Safety



Signature Products• Camel Honey Mustard

Macadamias

• Pistachios, Roasted

Cashews, Roasted Peanuts

• Smoked Quality Almonds

Potential Business PartnersManufacturers, distributors,

retailers, airlines/in-flight

catering, food services, hotels,

bars, restaurants, private labels

and house brands

Export MarketsAsia, the Middle East, Europe,

Africa and the Pacific Islands

Quick Fix

Unicurd Food

Singapore’s premier tofu brand

Tofu is a traditional Asian food. Low in calories but packed

with protein, it is a staple ingredient in many Asian dishes.

More than 30 years on, Unicurd Food Company Pte Ltd

has continued to enrich our diets by committing itself

to producing the highest grade of soybeans under the

strictest of guidelines.

Core BusinessLeading Singapore soy food

manufacturer

Key Strengths• Passionate employees with

genuine interest in tofu

• Wide range of products

• Hygienically packed tofu


Unicurd Food Company Pte Ltd


Singapore 758089

Tel: (+65) 6759 2855

Fax: (+65) 6759 5411

Web: www.unicurd.com.sg


Quick Fix

Opening new doors for Singapore

Before Unicurd opened its doors in 1980, Singapore

had no capability to produce tofu to meet food safety

standards. True pioneers in their own right, Unicurd

introduced Singapore to the practice of hygienically

packing pasteurized silken tofu in sealed boxes and

tubes. Needless to say, the idea took off.

Only the best

Unicurd prides itself for using only identity preserved

non-genetically modified soybeans. The process

is controlled under strict supervision, with each

stage recorded for accountability. This exercise

aims to sieve out soybeans of the purest quality

for tofu production. As a market leader, Unicurd

also possesses the best expertise in advanced

processing methods.

Passion aiming for perfection

Unicurd’s employees have a particular love and

genuine interest in what they do. Without their

knowledge of on-going research and discourse with

farmers to identify new suitable soybean strains,

Unicurd’s innovations would come to a standstill.

Understanding how packing and handling affects

the quality of soybeans is of great interest to the

company’s researchers. This allows the company to

refine its supply chain to ensure its soybeans retain

the purest quality possible.

Reputation for excellence

From researchers to line workers, Unicurd staff are

trained to accept nothing but perfection. Unicurd’s

reputation as a company that follows the strictest

guidelines to ensure hygiene and food safety is

well-documented. Suffice to say, its policies have

been richly rewarded. It currently holds the honour of

being the only SME food company in Singapore to be

awarded ISO and HACCP certifications simultaneously.

166

Certification / Awards• Food Safety Excellence Gold

Award


• HACCP Certified

• Halal Certified


Signature Products• Unicurd Silken Tofu Plus with

Omega

• Unicurd Chinese Tofu Plus

with Vitamins

• Unicurd Egg Tofu

• Unicurd Extra Smooth Silken

Tofu

Export MarketsAsia, Dubai, Europe, New

Zealand and South America

Potential Business Partners• Business projects that need

tofu expertise and products

• Partners in culinary activities

that aim to promote the use

of tofu

Quick Fix

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GLOSSARYBRC Global Standards for Food Safety

The British Retail Consortium (BRC) Global Standards are a leading global safety and quality certification programme, used throughout the world by over 17,000 certificated suppliers in 90 countries through a network of over 80 accredited and BRC recognised Certification Bodies. The BRC Global Standards are widely used by suppliers and global retailers. They facilitate standardisation of quality, safety, operational criteria and manufacturers’ fulfillment of legal obligations. They also help provide protection to the consumer.

Food Safety ExcellenceGold Award

The Food Safety Excellence Gold Award is awarded by Singapore's Agri-Food & Veterinary Authority in recognition to food factories which have consistently maintained high standards of food safety for 15 years.

Good ManufacturingPractice (GMP)

The Good Manufacturing Practice (GMP) certificate issued by Singapore's Health Science Authority is a certificate relating to the manufacture of a medicinal product, an active pharmaceutical ingredient or a cosmetic product attesting to its conformity with the relevant GMP Standard as appropriate. A GMP certificate is granted when the manufacturing facility has been audited and found to demonstrate satisfactory compliance with the requiredGMP standard.

HACCP

Hazard Analysis & Critical Control Points (HACCP) is a management system in which food safety is addressed through the analysis and control of biological, chemical, and physical hazards from raw material production, procurement and handling, to manufacturing, distribution and consumption of the finished product.

Halal Certified

Certificates given by the Islamic Religious Council of Singapore (Muis) based on a set of systems-focussed Halal certification requirements known as the Singapore Muis Halal Quality Management System (HalMQ).

Healthier Choice

The Healthier Choice Symbol Nutrition Labelling Programme is administered by Health Promotion Board, Singapore. The Healthier Choice Symbol (HCS) on packaged food products indicates that they are healthier options as compared to products within the same food category, and this helps consumers to make informed food choices when grocery shopping. Products carrying the HCS symbol are generally lower in total fat, saturated fat, sodium and sugar. Some are also higher in dietary fibre, calcium and whole-grains as compared to similar products within the same food category. Each food category has a separate set of nutritional criteria to adhere to.

ISO 14000 & 14001

ISO 14000 is a family of standards related to environmental management that exists to help organisations (a) minimise how their operations (processes etc.) negatively affect the environment (i.e. cause adverse changes to air, water, or land); (b) comply with applicable laws, regulations, and other environmentally oriented requirements, and (c) continually improve in the above. ISO 14001 is known as a generic management system standard, meaning that it is applicable to any size and type of organisation, product or service, in any sector of activity and can accommodate diverse socio-cultural and geographic conditions.

ISO 22000

ISO 22000 is a standard developed by the International Organisation for Standardisation dealing with food safety.

ISO 9000 & 9001 & 9002

The ISO 9000 family of standards are related to quality management systems and designed to help organisations ensure that they meet the needs of customers and other stakeholders while meeting statutory and regulatory requirements related to the product.

Singapore Enterprise 50 Award

The Enterprise 50 (E50) Awards, first established in 1995, recognises local, privately-held companies who have contributed to economic development in Singapore and abroad.

Singapore Packaging Agreement

The Singapore Packaging Agreement provides a platform and structure for industries to collaborate with the Singapore government to reduce packaging waste over a 5-year period.

Singapore Packaging Star Award

The Singapore Packaging Star Award is a prestigious national award given to innovative and creative designs with quality finished products and packaging. It recognises and rewards excellence in packaging, in construction and materials usage, design, innovation technology and incorporating of environment considerations.

Singapore Prestige Brand Award

Singapore Prestige Brand Award (SPBA) is a branding accolade that recognises and honours Singapore brands that are developed and managed efficiently through effective branding initiatives. The Award is today accepted as one of the premier branding awards in Singapore.

Singapore SME 1000 Award

The Singapore SME 1000 Award recognises companies that achieved excellence in sales turnover performance.

SME One Asia Award

The SME One Asia Awards is created to recognise successful and socially responsible small-and- medium-enterprises in Singapore and Asia.

Spirit of Enterprise Award

The Spirit of Enterprise Award is an annual Singapore national award conferred to deserving business entrepreneurs to honour their outstanding achievements. It aims to recognise local entrepreneurs' courage, perseverance and innovation in their journey of entrepreneurship. These local entrepreneurs serve to become role models for other young Singaporeans to emulate and to inspire the youths to take the bold step in becoming enterprising entrepreneurs.

Superbrands Singapore

Superbrands is the leading by-invitation only brand promotion platform. It is established in over 80 countries around the world. Organisations awarded Superbrands Singapore represent Quality, Trust and Distinction.

168

International Enterprise Singapore230 Victoria Street #10-00 Bugis Junction Office TowerSingapore 188024

1800-IESPORE (1800-4377673) local toll-freeT +65 6337 6628F +65 6337 6898www.iesingapore.com

This brochure is printed using soy ink on recycled paper.

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IE Singapore Book TEXT A&D/media/IE Singapore/Files...toast. Available in two varieties: chicken and black pepper chicken. Excellent capabilities, optimum quality Ha Li Fa management