IET Mediaworks:IET Mediaworks:Report to AC4Report to AC4

Harry R. Matthews, DirectorHarry R. Matthews, DirectorApril 15, 2002April 15, 2002

Acknowledgements:Acknowledgements:John Bruno; Babette SchmittJohn Bruno; Babette Schmitt

Why create Mediaworks?Why create Mediaworks?

• Administrative Unit Review Administrative Unit Review of the Office of Information of the Office of Information Technology (Technology (AURAUR))

• Academic Computing Academic Computing Coordinating Council (Coordinating Council (AC4AC4) ) and LEAD projectand LEAD project

• IT Policy BoardIT Policy Board

• Vice-Provost—IETVice-Provost—IET

Why create Mediaworks?Why create Mediaworks?

• AURAUR

# 6:# 10:# 15:# 16:# 29:

#6: The Vice Provost should revisit the functional rationale for the distribution of staff and resources into the current units and consider changes that would enhance service delivery and/or internal coordination and communication.

Why create Mediaworks?Why create Mediaworks?

• AURAUR #10: The Vice Provost should promptly initiate a special review of the organizational structure of Creative Communication Services (CCS). This review should revisit the potential benefits of organizing Illustration Services, Instructional Media, and Repro Graphics together as CCS. The review should also recommend that IT devote the resources and leadership needed to create a better functioning unit or consider other ways of organizing.

# 6:# 10:# 15:# 16:# 29:

Why create Mediaworks?Why create Mediaworks?

• AURAUR #15: IT management should strengthen support of instructional technology so that faculty is encouraged to incorporate a reliable blend of traditional and emerging technologies in their teaching.

# 6:# 10:# 15:# 16:# 29:

Why create Mediaworks?Why create Mediaworks?

• AURAUR #16: IT management, in consultation with the Academic Computing Coordinating Council (AC4), should strengthen and clarify the connections between IT units, the Teaching Resources Center, and the Library, and establish a clear process for resource allocation to faculty projects based on academic priorities.

# 6:# 10:# 15:# 16:# 29:

Why create Mediaworks?Why create Mediaworks?

• AURAUR #29: The new Vice Provost should consider organizational changes that would reduce confusion associated with service delivery and eliminate inefficient duplication of services.

# 6:# 10:# 15:# 16:# 29:

Why create Mediaworks?Why create Mediaworks?• AURAUR

• AC4AC4– Reviewed and approved the AURReviewed and approved the AUR– Co-sponsored the LEAD projectCo-sponsored the LEAD project– Recommended one-time 2-year budget Recommended one-time 2-year budget

allocation (ITF) for developing educational allocation (ITF) for developing educational technology servicestechnology services

• IT Policy BoardIT Policy Board– Endorsed the above AC4 actions and Endorsed the above AC4 actions and

recommendationsrecommendations

Why create Mediaworks?Why create Mediaworks?• AURAUR

• AC4AC4

• IT Policy BoardIT Policy Board

• Vice-Provost—IETVice-Provost—IET– Created Mediaworks based on Created Mediaworks based on

proposal from Acting Associate proposal from Acting Associate Vice-Chancellor—IT, Jerry Vice-Chancellor—IT, Jerry HalleeHallee

Mediaworks genealogyMediaworks genealogy

Creative Communications Services (CCS)

InstructionalMedia

IllustrationServices

Reprographics

Mediaworks

Classroom SupportA/V Rental

Audio/VideoProduction

ClassroomTechnology

Services

Mediaworks genealogyMediaworks genealogy

Creative Communications Services (CCS)

Mediaworks7/1/2000

Staff from other IET groups, includingthe Arbor

Open positionsAllocation from

AC4Other one-time

IET funds

Mediaworks genealogyMediaworks genealogyCreative Communications Services (CCS)

Mediaworks

Other IET staff Open positionsOne-time funds

Audio/Video

Art/Photo

Audio and Video Services Educational

Technology

Art and Photography

Services

New

How does MediaworksHow does Mediaworksaddress the AUR?address the AUR?

• #5: #5: IT management should perform a IT management should perform a prompt and detailed assessment of IT prompt and detailed assessment of IT unit titles and consider new names that unit titles and consider new names that promote name recognition based on the promote name recognition based on the general category of service (such as general category of service (such as academic, administrative, or academic, administrative, or infrastructure), the specific services infrastructure), the specific services provided, or the target client audience provided, or the target client audience (i.e., faculty, students, staff).(i.e., faculty, students, staff).

• The name, Mediaworks, was obtained The name, Mediaworks, was obtained through an open competition, with the through an open competition, with the competitors basing their entries on competitors basing their entries on Mediaworks services.Mediaworks services.

Mediaworks and the AURMediaworks and the AUR• #6: #6: The Vice Provost should revisit the The Vice Provost should revisit the

functional rationale for the distribution of staff functional rationale for the distribution of staff and resources into the current units and and resources into the current units and consider changes that would enhance service consider changes that would enhance service delivery and/or internal coordination and delivery and/or internal coordination and communication.communication.

• MediaworksMediaworks– Integrates media-related services for teaching, Integrates media-related services for teaching,

research, and public service – eliminates redundant research, and public service – eliminates redundant servicesservices

– Leverages media services to create new educational Leverages media services to create new educational technology servicestechnology services

– Exploits synergies between groups in developing new Exploits synergies between groups in developing new digital technologies in art, photography, video, and digital technologies in art, photography, video, and education education

How does MediaworksHow does Mediaworksaddress the AUR?address the AUR?

• #10: #10: The Vice Provost should promptly initiate a The Vice Provost should promptly initiate a special review of the organizational structure of special review of the organizational structure of Creative Communication Services (CCS).Creative Communication Services (CCS). … …

• Mediaworks is part of the re-organization of CCS.Mediaworks is part of the re-organization of CCS.

Mediaworks and the AURMediaworks and the AUR• #15: IT management should strengthen #15: IT management should strengthen

support of instructional technology so that support of instructional technology so that faculty is encouraged to incorporate a faculty is encouraged to incorporate a reliable blend of traditional and emerging reliable blend of traditional and emerging technologies in their teaching.technologies in their teaching.

• MediaworksMediaworks– Re-organized existing services toRe-organized existing services to

• eliminate redundancyeliminate redundancy• broaden the scope of services available for educationbroaden the scope of services available for education

– Established a proposal review process (ET Grants) Established a proposal review process (ET Grants) toto• Define scope and responsibilities (to eliminate failed Define scope and responsibilities (to eliminate failed

or incomplete projects)or incomplete projects)• Approve projects based on pedagogical value (review Approve projects based on pedagogical value (review

by TRC)by TRC)• Manage projects through to timely completionManage projects through to timely completion

• #15: IT management should strengthen support of #15: IT management should strengthen support of instructional technology so that faculty is encouraged instructional technology so that faculty is encouraged to incorporate a reliable blend of traditional and to incorporate a reliable blend of traditional and emerging technologies in their teaching.emerging technologies in their teaching.

• MediaworksMediaworks– Re-organized existing servicesRe-organized existing services– Established a proposal review process (ET Grants)Established a proposal review process (ET Grants)– Identified (through AC4, CODVC) and addressed Identified (through AC4, CODVC) and addressed

Campus priorities for educational technology:Campus priorities for educational technology:• Classroom overcrowding – hybrid on-line coursesClassroom overcrowding – hybrid on-line courses• Recruitment – availability of high quality services Recruitment – availability of high quality services

and productsand products• Faculty workload – train faculty to use Faculty workload – train faculty to use

technology effectivelytechnology effectively

Mediaworks and the AURMediaworks and the AUR

Mediaworks and the AURMediaworks and the AUR• #16: #16: IT management, in consultation with the Academic IT management, in consultation with the Academic

Computing Coordinating Council (AC4), should strengthen and Computing Coordinating Council (AC4), should strengthen and clarify the connections between IT units, the Teaching clarify the connections between IT units, the Teaching Resources Center, and the Library …Resources Center, and the Library …

• Mediaworks Director meets monthly or more frequently with Mediaworks Director meets monthly or more frequently with the other IET Directors and with the Director of the Teaching the other IET Directors and with the Director of the Teaching Resources Center and on an ad hoc basis with the University Resources Center and on an ad hoc basis with the University Librarian or her staff and with the Vice-Provost—Librarian or her staff and with the Vice-Provost—Undergraduate EducationUndergraduate Education

• The Teaching Resources Center works closely with Mediaworks The Teaching Resources Center works closely with Mediaworks in the ET Grants process and faculty training in educational in the ET Grants process and faculty training in educational technology (SITT, Arbor, ET Partners)technology (SITT, Arbor, ET Partners)

• The FITS (Forum for Instructional Technology Services) group The FITS (Forum for Instructional Technology Services) group has representatives from several IET units, the TRC and the has representatives from several IET units, the TRC and the Library. IET Mediaworks provides secretarial support and IET Library. IET Mediaworks provides secretarial support and IET Classroom Support Services provides the chair of the groupClassroom Support Services provides the chair of the group

Mediaworks and the AURMediaworks and the AUR• #16: #16: IT management … should … establish a clear IT management … should … establish a clear

process for resource allocation to faculty projects process for resource allocation to faculty projects based on academic priorities.based on academic priorities.

• Mediaworks has established the following priorities Mediaworks has established the following priorities and processes:and processes:1.1. Projects initiated by agreement between the Projects initiated by agreement between the

Mediaworks Director and a Dean, based on Mediaworks Director and a Dean, based on campuswide priorities (e.g. CHE 2C, PSY 41)campuswide priorities (e.g. CHE 2C, PSY 41)

2.2. Other projects identified by Mediaworks Director Other projects identified by Mediaworks Director and the Vice-Provost—IET as meeting campuswide and the Vice-Provost—IET as meeting campuswide priorities (e.g. ET Partners)priorities (e.g. ET Partners)

3.3. Faculty-initiated educational projects approved by Faculty-initiated educational projects approved by the Teaching Resources Center through the ET the Teaching Resources Center through the ET Grants processGrants process

4.4. Grant-supported educational projects not for a Grant-supported educational projects not for a regular course (e.g. AP course development for regular course (e.g. AP course development for UCOP)UCOP)

5.5. Faculty-initiated projects for regular courses Faculty-initiated projects for regular courses approved by Mediaworks staff and subject to a approved by Mediaworks staff and subject to a 10% cost-sharing agreement.10% cost-sharing agreement.

Mediaworks and the AURMediaworks and the AUR• #16: #16: IT management … should … establish a IT management … should … establish a

clear process for resource allocation to clear process for resource allocation to faculty projects based on academic priorities.faculty projects based on academic priorities.

• Mediaworks has established the following Mediaworks has established the following priorities and processespriorities and processes::

• Mediaworks organized a Symposium on Mediaworks organized a Symposium on Course ManagementCourse Management

• Mediaworks has an Academic Advisory Mediaworks has an Academic Advisory Board, chaired by Professor Paul Singh, that Board, chaired by Professor Paul Singh, that meets regularly and advises Mediaworks meets regularly and advises Mediaworks Director on academic priorities including Director on academic priorities including processes for resource allocationprocesses for resource allocation

Mediaworks and the AURMediaworks and the AUR• #29: #29: The new Vice Provost should The new Vice Provost should

consider organizational changes that consider organizational changes that would reduce confusion associated with would reduce confusion associated with service delivery and eliminate inefficient service delivery and eliminate inefficient duplication of services.duplication of services.

• Mediaworks has consolidated services Mediaworks has consolidated services previously offered by both Illustration previously offered by both Illustration Services and Instructional Media, e.g. Services and Instructional Media, e.g. slides from flat copyslides from flat copy

• IET is planning additional consolidation IET is planning additional consolidation between Mediaworks and Classroom between Mediaworks and Classroom Technology Services, e.g. distance Technology Services, e.g. distance education video production and delivery education video production and delivery servicesservices

Mediaworks and the AURMediaworks and the AUR• #30: IT management should take steps to #30: IT management should take steps to

improve communication with clients at the improve communication with clients at the intake phase to ensure that the most intake phase to ensure that the most appropriate technologies are applied to IT appropriate technologies are applied to IT projects, and that project priorities are based projects, and that project priorities are based on academic priorities.on academic priorities.

• As part of the IET response, Mediaworks has As part of the IET response, Mediaworks has implemented a standard process involving:implemented a standard process involving:

– Scope determinationScope determination– Resource estimateResource estimate– Approval based on academic priorities (ET Grants and Approval based on academic priorities (ET Grants and

other programs)other programs)– Detailed design agreementDetailed design agreement– ProductionProduction– TestTest– DeliveryDelivery

Mediaworks Web linksMediaworks Web links

• Mediaworks Web Site:Mediaworks Web Site:– http://mediaworks.ucdavis.edu/http://mediaworks.ucdavis.edu/

• Examples of Mediaworks productsExamples of Mediaworks products– http://http://cloudybaycloudybay..ucdavisucdavis..eduedu/demo//demo/

• Administrative Unit Review ReportAdministrative Unit Review Report– http://it.http://it.ucdavisucdavis..eduedu//adminrevadminrev

• LEAD ReportLEAD Report– http://lead.http://lead.ucdavisucdavis..eduedu//

• UC Davis-Mellon projectUC Davis-Mellon project– http://http://mobymoby..ucdavisucdavis..eduedu/Mellon//Mellon/

AC4 ActionAC4 Action

• IET Mediaworks is completing its IET Mediaworks is completing its first two years and has applied first two years and has applied for a permanent budgetfor a permanent budget

• AC4 should make a AC4 should make a recommendation to the IT Policy recommendation to the IT Policy Board about the value of IET Board about the value of IET Mediaworks to the academic Mediaworks to the academic mission of the Universitymission of the University