if you haven’t met a moomin yet, you’r missing the most magical fun ...

Welcome to Moomin by Adexi where great kitchen interior design meets the fascinating world of the Moomins

The Moomins – a top selling timeless brand The Moomin stories are timeless and globally universal. As a consequence, the sale of Moomin merchandise has ex-ploded over the last years, and the brand has recently been voted among the top 10 worldwide licensing brands. People all over the world simply love the Moomin universe, and the demand for modern interior design products combined with the simple, romantic and timeless drawings from the Moomin stories are rising.

Moomin by Adexi is a series of kitchen quality products made to create aesthetic and emotional as well as functional value for the customer. The fascinating, loving and some-

times gloomy universe of the Moomins resides as a fond childhood memory in many adult minds. The combination of new modern Nordic interior design with carefully selected bits of the inspiring Moomin world, provides the buyer with a quality product that contains more than just design and functionality - it also holds an emotional value that brings forth a smile every time you enter the kitchen.

The product series is made in different designs to meet the demand of different types of consumers and to make the Moomin kitchen products available at all price levels.

Welcome the Moomins to the kitchen environment.

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Adexi A/S · Grenåvej 635A · 8541 Skødstrup · Denmark+ 45 8741 7100 · mail@adexi.dk · adexi.eu

The Moomins live in harmony with nature in the Moomin valley. It’s an idyllic and peaceful place, where the little white trolls with the rounded snouts and big bellies and all of their friends take care of each other and of the nature surroun-ding them. This characteristic empathic and caring trait of the Moomins has been a great source of inspiration for the packaging design.

The designer of the graphic design has created a box that can be used for several purposes. First, the box itself func-tions as a gift wrap. It is beautifully decorated with a colour-ful Moomin wallpaper and fabric ribbon in which you can carry the box in a stylish manner. When your new Moomin product has left the box it tranforms into a wonderful and practical Moomin storage box.

THE RECYCLABLE MOOMIN DESIGN BOX CREATED TO BE USED FOR SEVERAL PURPOSES

moomin REUSE

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Let us save the world together

The box can be used for storage in the children’s room, under the bed guarding old love letters, as a gift box for another special occasion, for transporting fragile goods, or simply as a colourful decoration on a shelf.

When you reuse the packaging you contribute to the Moomi-nous attitude towards life, love of nature and in that man-ner you help us take care of planet earth in the Moomin way.

’Welcome home, Moomin, safe and sound, and welcome, friends! Come gather around!’

The Romance series is created in a romantic Finnish-inspired design. The Romance kettle has a full ceramic body that matches the Moomin universe cups, plates etc., and is enjoyably pre-sentable directly on the table and as a charming serving pot.

The colourful and romantic design invites to cozy evenings under warm blankets with steaming tea and chatter with your loved ones. The kettle comes in several colors and Moomin prints that you can choose from.

Capacity, 0.8 L

360º center switch

Concealed heating element

Boil dry safety protected

On/off switch with light

Effect: 1750 W

MOOMINMAMMA is a quiet and caring mother who never lets the little things get to her. She ensures the safe and loving atmosphere of the Moomin house – for her family as well as for visitors. No one is ever unhappy in the company of Moominmamma: she’s always ready to help, comfort and cheer up and she sees the silver lining in any cloud. Get inspired by the kettle print and find your inner Moominmamma.

Item no 19130001RRP: 599 DKK / 79 EUR

Item no. 19130003RRP: 599 DKK / 79 EUR

Moominmamma

Item no 19130001

moomin romance

Kettle no. 19130003 (above)has different prints on each side.

Kettle no. 19130001 (to the right)with red stripes is delivered

red textile cord.

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Item no 19130003

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The kettle comes in several colors and Moomin prints that you can choose

from. Kettle no. 19130003 has different prints on each side.

MOOMINTROLL is a curious and brave dreamer and thinker who loves his family above all else. He has great faith in his friends and worries if one of them is unhappy. Moomintroll is always happy when spending time with his friends. He’s a sensitive soul, but never bears a grudge. Get inspired by the kettle print and f ind your inner Moomintroll.

The Elegant series is created in a more stringent stylish black and white retro design. The products in the Elegant se-

ries suit the stylishly decorated home with space for creativity and recreation.

The Elegant electric kettle is made from spray painted metal 304 steel and has a practical open handle, which makes is it easy to pour.

You can choose from different minima-listic Moomin prints all selected to har-monize with the stylish black and white look. You simply boil the water in the electric kettle and carry the kettle di-rectly to the table for everyone to enjoy when pouring the water.

’I’ll have to calm down a bit. Or else I’ll burst with happiness’

Item no. 19130004RRP: 799 DKK / 109 EUR

Moomintroll

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Capacity, 1.7 L

360º center switch

Concealed heating element

Boil dry safety protected

Water level indicator

On/off switch with light

Effect: 2025 W

moomin elegant

Item no. 19130004

m

The Elegant toaster is made from spray painted metal 304 steel. The two-slice toaster offers the user several options for preparing the perfect toast.

You can choose from different Moominprints, picking out the one you love the most, to make your morning breakfast ritual cozier.

Benefit from the practical heating and defrosting control and the adjustable time control.

SNUFKIN is a deep-thinking vagabond who loves to wander by himself in the moonlight. But he also enjoys spending time with the Moomins. Snufkin comes and goes as he pleases and meets life, new people and places with curiosity. He’s laidback and calm and believes that life gets unnecessarily complicated if you carry to many things.

’The main thing in life is to know your own mind’Snufkin

For 2 slices of bread

Adjustable browning levels

Cancel/defrost/reheat function

Removable crumb tray

Self-centering function

Cord storage in base

Effect: 900 W

moomin elegant

Item no. 19140002RRP: 799 DKK / 109 EUR

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Item no. 19140002

The New Nordic series is created in an outstanding modern Scandinavian de-sign style. The use of materials - ceramic, wood and textile cord - in combination with minimalistic shaping, defines the voice of the new Nordic decoration tendencies. The New Nordic series is for the modern home with cravings for luxury and stunning design.

The electric kettle is stylish and elegant in the kitchen with textile cord and wooden lid and on/off button.

The kettle combines both aesthetics and functionality. At first glance it seems as a beautiful teapot but when looking more carefully it reveals that it is actu-ally an electric ceramic kettle.

The kettle comes with fast heating.If you prefer the kettle also comes in plain white - both with white textile cord.

SNORKMAIDEN is Moomintroll’s friend and playmate. They enjoy each other’s company and spend time together as often as they can. Snorkmaiden is a happy energetic daydreamer but can be very resourceful when she’s in a tight spot. When Snorkmaiden becomes Moomintroll‘s girlfriend, he learns that love can sometimes make you feel wistful and even downright sad. Get inspired by the kettle print and f ind your inner Snorkmaiden.

’Oh, how wonderful! Oh how beautiful!’Snorkmaiden

Full ceramic body

Capacity, 1.0 L

360º center switch

Boil dry safety protected

Wooden on/off switch

Internal water level indicator

White textile cord

Cord storage in base

Effect: 2025 W

moomin new nordic

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Item no. 19130002RRP: 1199 DKK / 159 EUR

Designed by VE2, Aarhus Denmark

Item no. 19130002

The designers of Moomin New Nordic

The New Nordic series is designed by VE2. The experienced design team has created a durable design based on quality and honesty and a product series that unites both aesthetics and functionality.

VE2 was founded in 2007 by the three danish designers Tilde Nygaard, Hugo Dines Schmidt and Morten Lauritzen.With several years of experience and a common design edu-cation from The School of Architecture in Aarhus, they set out to join their diverse competences.

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Item no. 19130002

The Moomins and their motherIn 2020, the Moomins will celebrate their 75th anniversary. Despite the advanced age of the popular universe, you can still venture into the Moomin gardens in the popular Moomin app, and watch the 2019 worldwide Moomins TV series, sent during prime time with a two-figured mil-lion-dollar budget. The Moomins just keep on going as an inspiring and constantly growing success.

Since the deceased Swedish-Finnish author Tove Jansson first created the Moomin universe in the ‘The Moomins and

the great flood’ book back in 1945, the Moomins have ex-panded and spread all over the world. You will find the Moomins as books and comic strips in some of the worlds largest newspapers, as opera, theatre, as a TV-series, and even in a Moomin Museum. You can even visit an entire theme park ‘The Moominworld’ in Finland, and in 2019, a new theme park ‘Moominvalley Park’ is opening in Japan.

The Moomins keeps re-establishing as a brand on the market.

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Moominpappa: ’The world is full of great and wonderful things for those who are ready for them’

MOOMIN BY ADEXI · version 1 · November 2018Subject to changes