THE PLACE TO INVEST AND GROW YOUR BUSINESS

Copenhagen Capacity

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DENMARK IS LOCATED IN NORTHERN EUROPE

Denmark is a part of Scandinavia

Copenhagen is the capital of Denmark

Scandinavia: 25 million people

Baltic Sea Region: 70 million people

EU: 500 million people

Copenhagen - the gateway to Scandinavia

Copenhagen Capacity

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COPENHAGEN - WHERE BUSINESS IS HOT AND LIFE IS COOL

Copenhagen Capacity

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COPENHAGEN OFFERS SOMETHING VERY UNIQUE

Ease & flexibility

Productive work culture

Balanced lifestyle

Leader in global growth sectors

COPENHAGEN -SYNONYMOUS WITH EASE AND FLEXIBILITY

Copenhagen Capacity

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A LEAN SOCIETY

Lean is the Copenhagen way of life

Establishing a business is easy

Dialogue between lawmakers and businesses

High quality and usability of public institutions

A stable economy with low inflation

Minimum administration costs

No corruption

Low administrative burdens for businesses

Copenhagen Capacity

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EASY TRANSLATES INTO WORLD-CLASS

Easy to establish a business

Easy to interact with government

Red tape is at a minimum

”Denmark will be the best place in the world to conduct business over the next five years, 2008-2012.” The Economist, July 2008

Top 15 places to do businessRank

Singapore 1Hong Kong 2New Zealand 3United States 4Denmark 5Norway 6United Kingdom 7Korea 8Iceland 9Ireland 10Finland 11Saudi Arabia 12Canada 13Sweden 14Australia 15Source: Doing Business 2012, World Bank 2011

Copenhagen Capacity

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“One of the most attractive aspects of Denmark’s business environment is its’ labour market—Denmark's "flexicurity model" has become the yardstick for reforms in other European countries in recent years.” The Economist, June 2008

WORLD-CLASS LABOUR FLEXIBILITY

Rank

Switzerland 1Singapore 2Denmark 3Norway 4Germany 6Sweden 8Netherlands 10UK 23US 26Canada 33Russia 39Belgium 46France 57Source: IMD Yearbook 2012

Note: Productivity of labour relations

Labour relations

Copenhagen Capacity

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SETTING UP A BUSINESS IS EASY

Creation of firms Rate

Hong Kong 8.82Singapore 8.81Sweden 7.97Norway 7.43Denmark 7.22USA 7.17Netherlands 6.84United Kingdom 6.56Germany 6.22Austria 6.12Luxembourg 6.06France 5.00

Source: IMD World Competitiveness Yearbook 2012

Note: Survey based on an index from 0 to 10

A PRODUCTIVE AND INNOVATIVE WORK CULTURE

Copenhagen Capacity

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REDEFINING EFFICIENCY

Employees take responsibility

Result-oriented innovation

Team performance

Cross-functional orientation

Deadline driven

”Denmark offers .. staff with a work ethic that is above what you normally expect,” says Guy Auger, former manager of Dell A/S

Copenhagen Capacity

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TALENTED AND MOTIVATED WORK FORCE

The EIU's Global Talent Index Rank

USA 1Denmark 2Finland 3Norway 4Singapore 5Australia 6Sweden 7Hong Kong 8Switzerland 9Israel 10Netherlands 11United Kingdom 12Germany 13Canada 14New Zealand 15Source: Economist Intelligent Unit, Global Talent Index 2011

Rank

Switzerland 1Denmark 2Austria 3Singapore 4Germany 5Hong Kong 6Japan 7Norway 9Sweden 13USA 20Canada 21India 28China 33

Worker Motivation Rankings

Source: IMD, World Competitiveness Yearbook, 2012

Copenhagen Capacity

TALENTED AND MOTIVATED WORK FORCE

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Rank

Dublin 1Hong Kong 2Copenhagen 3Paris 4Geneva 5Oslo 6Zurich 7Seattle 8Washington 9San Francisco 9Houston 11Boston 11Atlanta 11

Human Capital

Source: EIU Hot Spots, Benchmarking global city competitiveness, 2012

Copenhagen Capacity

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A CULTURE THAT BREEDS EFFICIENCY

”In spite of the Danes working fewer hours, they are more productive. This is shown in the amount of profit we generate per working hour. It is three times higher here in Denmark, where we have a better educated and more motivated workforce”

Pete George, Former Nordic President of CSC

Rank

Sweden 1Ireland 2Switzerland 3Hong Kong 4Denmark 5Singapore 6Czech Republic 7Germany 8USA 9Finland 10Norway 26United Kingdom 26Russia 56

Efficiency of Large Corporations Ranking

Note: Survey of eff iciency of large corporations measured against international standards

Source: IMD, World Competitiveness Yearbook, 2012

Copenhagen Capacity

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A CULTURE THAT BREEDS EFFICIENCY

Rank

Sweden 1Ireland 2Switzerland 3Hong Kong 4Denmark 5Singapore 6Czech Republic 7Germany 8USA 9Finland 10Norway 26United Kingdom 26Russia 56

Efficiency of Large Corporations Ranking

Note: Survey of eff iciency of large corporations measured against international standards

Source: IMD, World Competitiveness Yearbook, 2012

A BALANCED LIFESTYLE

Copenhagen Capacity

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ATTRACT TALENTED STAFF BY LOCATING YOUR COMPANY IN COPENHAGEN

The ability to recruit and attract talented staff is crucial when locating your business.

Copenhagen offers an advanced lifestyle that is highly attractive.

Copenhagen Capacity

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AN ADVANCED LIFESTYLE

Flexible working hours

Work/life balance

Green metropolis

An international hotspot for professionals

Short commuting time

Most liveable cities 20101 Munich2 Copenhagen3 Zürich4 Tokyo5 Helsinki6 Stockholm11 Berlin18 OsloSource: Monocle,

"Top 25 Most Liveable Cities 2010"

A LEADER IN GLOBAL GROWTH SECTORS

Copenhagen Capacity

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A LEADER IN…

Biotech

Medical technology

Information and communication technologies

Design

Cleantech

Copenhagen is a leader due to a tradition of user focus in innovations and a decade-long dedication to sustainable solutions

Copenhagen Capacity

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LIFE SCIENCE: MEDICON VALLEY

Copenhagen and Southern Sweden

One of the three leading life science clusters in Europe

155 (red) biotech & pharma companies

205 medtech companies

Mature product pipeline

Copenhagen Capacity

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MEDICON VALLEY’S KEY RESEARCH AREAS

Diabetes

Applied neuroscience

Cancer research

Immunology and inflammation

Personalised medicine

Copenhagen Capacity

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MEDICAL TECHNOLOGY – USER-DRIVEN INNOVATION

High focus on user needs in product development has developed the industryNew innovations are created by combining technologies within biotech and traditional medical technologies

Denmark is the country in the world that produces most medical devices per capita.Source: www.medicoindustrien.dk

Copenhagen Capacity

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MEDICAL TECHNOLOGY – USER-DRIVEN INNOVATION

Medical disposables

Diagnostics and monitoring equipment

Hearing aids

Assistive technologySince 1985 Novo Nordisk, one of the world’s leading insulin producers, has been producing the novopen, which enables safe and precise insulin injection.

Copenhagen Capacity

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INFORMATION AND COMMUNICATION TECHNOLOGIES

Long-time knowledge is used in the development of innovative solutions

Utilise cross-sector teams, involve users and draw on strong design traditions

ICT in Denmark:

• Turnover 2009: € 22.8 billion

Copenhagen Capacity

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INFORMATION AND COMMUNICATION TECHNOLOGIES

Wireless technology development

Photonics and semiconductors development

Acoustics and nano/micro technology

Software developmentAs of 2010, Denmark is the number two country when it comes to e-readiness, according to the global rankings from the Economist Intelligence Unit

Copenhagen Capacity

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COPENHAGEN -A MAGNET FOR ICT

FDI Parent Firm Activity Year

CSC New business innovation centre 2005-06

Mozilla New R&D centre for software 2006-07

Cisco Linksys New design centre for software 2007-08

Deltek New ERP activities 2009-10

Havok New research facility 2010-11

R&D Firm Activity No. of staff

IBM Global shipping sw development 3.500

CSC Global airline sw development 2.500

Microsoft Global ERP sw development 1.050

Siemens IT Solutions Global IT solutions 250

Copenhagen Capacity

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GREEN INDUSTRIES

Globally competitive and highly innovative sector

Public investment in R&D

Energy consumption in Denmark has been constant from 1972-2006, while the GDP has tripled. Today, Denmark and Japan are the two most energy efficient countries in the worldSource: Economic office of the Danish Parliament 2007

Copenhagen Capacity

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GREEN INDUSTRIES

Wind energy

Smart grid

Electric vehicles

Smart home technologies

Fuell cells and hydrogen

Biomass, biofuel and biogas

720 green industry companies

46 knowledge institutions focus on R&D in environmental technologies

The Technical University of Denmark is among the world’s leading universities in the field

Copenhagen Capacity

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DANISH DESIGN

Human interface

High level of quality and functionality

Organic, playful and sophisticated

INDEX is a worldwide design event organised in Copenhagen and supported by public and private partners.

INDEX aims at improving life through design by presenting the best examples of design.

“There is no doubt that we are looking to Scandinavia, and to Denmark in particular, for a new direction in the early 21st century”.

Penny Sparke, 2006, In a lecture at the Museum of Modern Art in New York

COPENHAGEN – A DYNAMIC BUSINESS HUB

Copenhagen Capacity

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HEADQUARTERS AND SHARED SERVICES CENTRES

Best access to Scandinavia and the Baltic Sea regionLargest recruitment base of highly skilled Danish and Swedish workers Most flexible labour market in the Nordic region, allowing companies to scale up and down easily

Headquarters recently located in Denmark

Copenhagen Capacity

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SETTING THE SCENE FOR WORLD-CLASS R&D

Close interplay with researchers and research institutionsR&D incentivesLargest pool of privately and publicly employed researchers in Scandinavia12 universities and 8 science parksCluster networksExcellent venture capital market

Copenhagen Capacity

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ADVANCED DISTRIBUTION SOLUTIONS

Scandinavia's best distribution point

Cost-attractive environment

The fourth most efficient infrastructure in the world (IMD 2012)

Copenhagen Capacity

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PRODUCT DEVELOPMENT AND TESTING

Danish consumers are the fastest in the world to adopt new products

Tech-savvy consumers

Optimal market size

Work culture that supports innovation

Sectors of importance:

- Mobile / wireless solutions

- Medical devices

- Drug development

- Fashion

- IT

Copenhagen Capacity

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COPENHAGEN IS A PART OF THE ØRESUND REGION

3.7 million inhabitants

1.8 million active workers

8th richest region in Europe

3rd in Europe in terms of scientific output

Copenhagen region: 2.5 million people

Copenhagen Capacity

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EASY MARKET ACCESS

Direct flight connections, 2009Intercontinental Europe Scandinavia Domestic Total

Copenhagen 21 100 13 6 140Stockholm 10 67 8 28 113

Oslo 5 70 8 25 108Source: Copenhagen Airport, 2010

Direct flights to selected European citiesCopenhagen to Daily flights Stockholm to Daily flights

Amsterdam 9 Amsterdam 5Düsseldorf 6 Düsseldorf 3

Tokyo 1 Tokyo 0Source: Copenhagen Airport and Arlanda Airport 2010

In 2010 The Copenhagen Metro was awarded the world’s best metro due to high operating stability, high passenger satisfaction and innovative technology.

Among Nordic airports, Copenhagen Airport has the most connecting flights to the Baltics. On average 8,3 departures a day.Source: Copenhagen Airport, 2011

Copenhagen Capacity

BEST AIRPORT IN NORTHERN EUROPE

The World Airport Awards are the global benchmark of airport excellence and known in the travel industry as the Passenger's Choice Awards. The results are based on 12 million passenger surveys.

38

Best Airports in Northern EuropeRank

Copenhagen Airport 1Helsinki Vantaa Airport 2Oslo Airport 3Billund Airport 4Stockholm Arlanda Airport 5Keflavik International Airport 6Gothenburg Airport 7Source: World Airport Aw ards, 2012

Copenhagen Capacity

GLOBAL LEADER IN FLEXICURITY

39

Country Labour relations (productivity of

labour relations)

Average Length of Employment

(Measured in years)

Sick Days (full time employee p.a.)

Denmark 3 8.1 6,1Sweden 8 10.7 8,4Norway 4 9.8 13,9Finland 27 10.8 8,5Germany 6 11.3 6,6The Netherlands 10 11.3 9UK 23 9.0 5,1France 57 11.7 7,4Source: IMD 2012, OECD Stat 2010 and Eurostat Labour Force Survey 2010 respectively

Copenhagen Capacity

NORDIC LANGUAGES IN THE METROPOLIS’

Copenhagen - the best combination of potential employees speaking the Nordic languages

Danes - the most difficult employees to find in the other Nordic countries

40

Allocation of people speaking the Nordic languages

Copenhagen (Øresund Region)

Stockholm Oslo Helsinki Total

Danes - 3.651 3.676 400 7.727Swedes 7.515 - 10.912 2.300 20.727Norwegians 10.276 6.779 - 300 17.355Finns 1.550 13.600 1.300 - 16.450Source: Danmarks Statistik, Statistiska Centralbüron, Statistiska Centralbyrå, 2009

Copenhagen Capacity

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DANES SPEAK FOREIGN LANGUAGES

Foreign languages are widely spoken in DenmarkEnglish German French Scandinavian

Denmark 86% 58% 12% 46%Sweden 89% 30% 11% 29%Finland 63% 18% 3% 33%Netherlands 87% 70% 29% 1%Germany 56% - 15% 1.4%United Kingdom - 9% 23% 0.2%

Source: European Commission, Europeans and their languages, 2006

Note: Scandinavian languages include : In Denmark : Sw edish and Norw egian, in Sw eden : Danish and Norveigan, in Finland : Sw edish and Danish

Copenhagen Capacity

DANES SPEAK ENGLISH

42

English proficiency1 Netherlands2 Denmark3 Austria3 Singapore5 Belgium6 United Kingdom7 Switzerland7 Germany7 Finland7 Slovenia11 Luxembourg11 Portugal18 Sweden33 FranceNote: Test of English as a foreign language (TOEFL)

Source: IMD, World Competitiveness Yearbook, 2012

Copenhagen Capacity

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SPECIAL TAX SCHEME FOR KEY PERSONEL

31,92 % personal taxation for expatriates and foreign researchers the first five years

Approved researchers need not to be fully tax liable in Denmark.

Approved researchers are not obliged to comply with remuneration requirements.

Copenhagen Capacity

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0

10000

20000

30000

40000

50000

60000

70000

Labour cost

Mandatory benefitsand social security

Salary

Source: Mercer Ressource Consulting, 2010

DANISH LABOUR COSTS ARE COMPETITIVE IN A WESTERN EUROPEAN CONTEXT

Copenhagen Capacity

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MONOCLE: COPENHAGEN THIRD MOST LIVABLE CITY

Survey carried out by Monocle Magazine 2011

Parameters that contribute to Copenhagen's high ranking include:

efficient public transport city airport extension contemporary statement buildings lining the harbour well developed bicycle lane network sophisticated café culture unhurried pace of life design and creativity

”There is something modern in the state of Denmark,” writes Stuart Husband of Monocle Magazine

Copenhagen Capacity

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MERCER: COPENHAGEN - THE HIGHEST QUALITY OF LIVING

Based on 2009 quality of living survey by Mercer Human Resource Consulting

Copenhagen ranks no. 11 worldwide

The 215 participating cities were evaluated on 39 different factors including the health sector, personal safety, health, education, economy, culture and leisure pursuits.

Copenhagen Capacity

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INCENTIVES

From 2005 to 2010, Danish public research increased by 50 % compared to a 20 % increase in Sweden and Norway

Political incentives such as the financial law agreement in 2005 and the globalisation agreement in 2006 have contributed to a doubling of the number of accepted ph.d applications

R&D expenses in Denmark are fully tax-deductible

A large number of funding projects such as the Danish National Advanced Technology Foundation, EUREKA, the Ministry of Science pre-project capital and the EU Seventh Framework Programme exsist.

Copenhagen Capacity

INFRASTRUCTURE

Often day-to-day delivery in Scandinavia

The fourth most efficient infrastructure in the world (IMD, 2012)

Direct flights from CPH airport to 140 destinations in the world (more than Stockholm and Oslo)

Copenhagen/Malmö Port is one of the largest in Europe servicing 7,800 vessels per year

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24 HOURS DELIVERY TIME

Januar 2011

Copenhagen Capacity

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RESEARCH & DEVELOPMENT

Denmark belongs to the top five European countries in terms of R&D spending per capita

31,92 % personal taxation for expatriates and foreign researchers during their first five years in Denmark

Denmark third best country among the OECD and BRIC nations measured on citations per publication according to NSI 2009

Companies with R&D centres in the region:

Copenhagen Capacity

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EDUCATION IN DENMARK

Education is financed by the state no tutition fees

The Øresund Region houses 12 universities and institutes of higher education representing 155,000 students and 14,000 researchers

Educational focus on independence, creativity, communication and critical evaluation

The highest completion of tertiary education among the Nordic countries in 2009

Copenhagen Capacity

FDI – EUROPEAN CITIES & REGIONS OF THE FUTURE 2010/11

51

Rank Region Country

1 Capital Region Denmark2 Utrecht Netherlands3 Northern Ireland Ireland4 Greater Stockholm Sweden5 Kainuu region Finland6 Thames Valley UK7 Val De Marne France8 Pomurje Slovenia9 Isle of Man UK10 Bouches Du Rhone in Provence France

Source: FDI European Cities & Regions of the Future 2012/13

FDI top 10 small regions: FDI strategyRank Region Country

1 Greater Stockholm Sweden2 South-east UK3 Copenhagen Denmark4 Ile-de-France France5 Scotland UK6 Prague Czech Rep7 Nordrhein-Westfalen Germany8 Noord-Holland Netherlands9 Greater Dublin Ireland

10 Thames Valley UKSource: FDI European Cities & Regions of the Future 2012/13

FDI top 10 regions: overall

Copenhagen Capacity

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DENMARK IS DOING VERY WELL

WEF EIU Forbes 2011-12 2008-2012 2011

1 Switzerland Denmark Canada2 Singapore Finland New Zealand3 Sweden Singapore Hong Kong4 Finland Switzerland Ireland5 United States Canada Denmark6 Germany Hong Kong Singapore7 Netherlands USA Sweden8 Denmark Netherlands Norway9 Japan Australia United Kingdom10 United Kingdom United Kingdom United States

WEF: World Economic Forum, ”Global Competitiveness Index 2011-2012"

EIU: The Economist Intelligence Unit, “Best Business Environment 2008-2012"

Forbes: Forbes, ”Best Countries for Business 2011"

Copenhagen Capacity

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SCANDINAVIA IS AN ATTRACTIVE MARKET

25 million people

One of the wealthiest regions in the world with a combined GDP of more than USD 1100 billion in 2010

100

105

110

115

120

125

2006 2007 2008 2009 2010 2011*

GDP per capita 2006-2011(based on purchasing power parity)

Denmark

Sweden

Norway

Germany

Index: 2006=100

Source:Copenhagen Capacity and IMF, 2011*2011 figures are IMF estimates

Copenhagen Capacity

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PROPERTY MARKET

Increasing international investments

Copenhagen has the cheapest prime office rents in Europe

Copenhagen Locations

235

240

265

335

361

377

408

700

909

0 200 400 600 800 1000

Copenhagen

Berlin

Brussels

Amsterdam

Stockholm

Dublin

Frankfurt

Paris

London

Office rents, EUR/m2 per annum, 2010

Source: Jones Lang LaSalle, 2011

“I definitely will not deny that this potentially is a very beneficial time to invest in Denmark. The prices have declined and there is a chance to make a good deal” - Morten Jensen, Senior Manager at KPMG’s department for Property & Enterprise. (Source: Børsen, 11.01.2010)

Copenhagen Capacity

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ATTRACTIVE CORPORATE TAXATION

Unique possibilities for joint taxation in groups of companies

Domestic withholding tax on inbound and outbound dividends to foreign parent companies is zero

0

5

10

15

20

25

30

35

40

Tax rate (%)

Corporate tax rates in 12 European countries, 2010

Source: IMD World Competitiveness Yearbook 2012Note: Red line marks average, coprate tax rate on profit

Copenhagen Capacity

DANISH TAX ON LABOUR BELOW EU AVERAGE

56

27,9

14,8

14,7

13,0

12,7

5,9

15,7

12,7

18,0

11,0

11,4

21,6

11,7

13,5

15,4

8,6

9,9

10,7

14,1

8,3

6,6

10,9

15,5

17,2

10,3

5,8

13,2

14,0

10,8

4,9

5,3

7,2

8,2

9,6

0,0

9,5

9,7

9,7

10,3

12,9

16,2

18,2

18,2

22,2

22,6

23,0

23,0

23,9

24,3

25,4

29,7

0,0 10,0 20,0 30,0 40,0 50,0 60,0

Denmark

Netherlands

United Kingdom

Ireland

Luxembourg

Poland

Germany

EU average

Finland

Hungary

Austria

Belgium

Spain

Sweden

Italy

Czech Republic

France

European tax on labour

Income tax

Employee's compulsorysocial security contributions

Employer's compulsory socialsecurity contributions

Source: OECD 2011 "Taxing wages 2009-2010"

Copenhagen Capacity

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cOPENhagen – THE NEW BRAND FOR COPENHAGEN

Open for business

Open for innovation

Open for living

Open for connections

Open for sustainability

Open for dialogue

…open for you!Always open-minded and friendly, Copenhagen is much more than just another capital city. It’s your city. Copenhagen is open for you.

Copenhagen Capacity

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COPENHAGEN CAPACITY – WHO ARE WE?

The Danish Capital Region’s inward investment agency

With a mission to promote the region internationally with the aim of attracting and maintaining foreign companies

The services are open to all foreign-owned companies, abroad as well as already located in Copenhagen

We work free of charge

The services include: business information

access to an extensive network of consultants, authorities and businesses

unbiased and unique cost calculation and location tools

knowledge sharing and practical assistance during the entire investment process

Copenhagen Capacity

COPENHAGEN CAPACITY -ORGANISATION

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Copenhagen Capacity

BOARD OF DIRECTORS

60

PETER HØJLANDManaging director

Transmedica Holding A/S

HANS TOFTMayor

Gentofte Municipality

HILDE FURBERG European Senior Vice President,

Genzyme A/S

PETER KAY MORTENSENMember of the Regional CouncilThe Capital Region of Denmark

THOMAS HOFMAN-BANG President & CEO NKT Holding A/S

ABBAZ RAZVIRegional Councillor

The Capital Region of Denmark

JØRGEN BARDENFLETH CEO

Microsoft Danmark A/S

PER SEERUP KNUDSEN Regional Councilor

The Capital Region of Denmark

JUKKA PEKKA PERTOLA CEO

Siemens A/S

FRANK JENSEN Lord Mayor

Copenhagen Municipality

OSCAR MOSGAARDManaging Partner FIH Partners A/S

OLE SØBÆK, Regional Councilor

The Capital Region of Denmark

CHAIRMAN

REPRESENTATIVES – POLITICAL COMMUNITY

REPRESENTATIVES – BUSINESS COMMUNITY

Copenhagen Capacity

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WE HAVE THE COMPETENCIES TO ASSIST YOU…

263 successful investments projects 2004-2011

30-40 annual investment projects

Experience from working with more than 500 investment projects during the last 17 years

Extensive network within knowledge, business, location advisors, public authorities

53 employees with experience from different business sectors, consulting and management

Winner of best FDI strategy by FDI Intelligence 2012

Copenhagen Capacity

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COPENHAGEN CAPACITY IS PRESENT IN ALL MAJOR MARKETS

Life science:(South Korea, Japan, Germany)

Entertainment :

Headquarters & ICT:(UK, Germany, India, China, The

Netherlands)

Cleantech:(USA, UK, Germany, Spain,

Israel, The Netherlands )

Expand & Retain(Denmark)