24104 Emerging Marketing Issues and

Social Media

Assessment 3 - Individual Exam

Heath Oudenryn 11516426

Heath.Oudenryn@uts.edu.au

9/10 simple but effective – you certainly get the power of recipes and the marketing possibilities. Great name ! My Recipes’ Recipe One Name: "The customer is always right" ID Number: 16172511

Trigger Channel: RSS Feed Action Channel: Email – Directors and Marketing specialists can stay abreast of the

Rolling business environment wherever they are. Thee IFTTT platform has applications for desktop/PC, iPhone and android mobile devices.

Description: The first recipe is designed to monitor interactive user generated

hotel review websites such as TripAdvisor and mine the information required by the marketer. The recipe will send an email containing reviews that contain the keywords “Bad”, “Negative”, “Complaint” “Disappointed, and “Unhappy”. To filter and send negative hotel reviews to the user. In marketing we say that “complaints” are good because we cant fix something we don’t know of.

Utility Value: The recipe targets negative reviews posted by unhappy guests to

provide data on the issues Accor and its competitors are facing in real-time. This data can then be interpreted and be used for research and development of Accor’s marketing strategies in the Hotel and Resort industry. Accor operates in a highly competitive market with over 200 hotels. Each hotel has a competitive set of about 4-8 other firms such as Hilton and Rydges. Analysing trouble a Hotel is experiencing in a particular competitive set can be turned into a strategic advantage. For instance, if Shangri la The Marina Cairns is having problems with guests’ posting bad review’s of food then Pullman Cairns International can ramp up advertising about the great food they are doing ATM.

9/10 – Again you broke with traditional thinking and came up with a great approach to competitive analysis

Recipe Two Name "Graduation has arrived" ID Number: 16171305

Trigger Channel: LinkedIn- LinkedIn is a social media platform leader in human resourcing and has exponential value in terms of data and networks. Action Channel: Email-Instant notification allows for updates in the office or on move via IFTTT mobile application. Description: The second recipe sends an email instantaneously to the user account, following the post of an interesting job opening on LinkedIn. IFTTT uses the “group’s followed” feature, to filter jobs from the source

company. This works synergistically with the filtering process used by LinkedIn to also determine relative job openings. Utility Value: Very valuable tool for competitive analysis. By looking at the roles advertised, one could gauge the strength of a company and if they were showing growth and/or expanding business offerings. HR Intelligence, especially in the corporate world can be priceless. 8/10 – we might wish to consider the possibility of creating greater engagement for Fb postings in addition to the inputs provided. Friends Recipes:

Recipe Two “YT to FB”

ID Number: 16057784

Trigger Channel: YouTube Action Channel: Facebook Description: If you upload a new video to your YouTube channel, then create a link post on your Facebook to that video. My review

Utility Value: YouTube channels are very popular and are great for advertising as the platform supports high definition video and audio. YouTube is one of the most effective means of advertising, with billions of users daily. Creative can be used synergistically via linking both YouTube and Facebook. With new Facebook policies relating to the purchase of advertising space, the important of this recipe and its tactical application to avoid Facebook’s advertising charge may prove to of some importance for companies, especially small business’ Recipe Two “Instagram Your Event” ID Number: - 16058823

9/10 – in total agreement with your sentiment

Trigger Channel: Instagram Action Channel: Facebook

Description: If business posts a photo on Instagram at a location, it posts a status caption to their Facebook page, telling the location of photo and what is happening at that location. My Review

Utility Value: Ok so you don’t need IFTTT to do this but what I can I say I didn’t write this recipe. Social media is in real time, consumers will see marketing material on either platform. Facebook and Instagram are the two of the mayor players in the social media game

and having a simultaneous upload could make the difference between a consumer walking past or stoping and possibly making a purchase.