Upload
muhammad-ibrahim-aziz
View
218
Download
0
Embed Size (px)
Citation preview
7/22/2019 Ignite Capabilities Deck 2013 March
1/30
Agency Capabilities
7/22/2019 Ignite Capabilities Deck 2013 March
2/30
Jim Tobin & Marcie Brogan
founded Ignite Social Media in
2007, long before social mediamarketing was an industry.
Were proud to be a part of the
social media vanguard.
7/22/2019 Ignite Capabilities Deck 2013 March
3/30
Were thinkers and doers,
strategists and technologists,poets and quants. Were 120
people strong in Cary, NC and
Detroit, MI.
7/22/2019 Ignite Capabilities Deck 2013 March
4/30
We specialize in driving social
media marketing results for the
worlds largest brands. Ourexclusive focus has led to
unique insight, capabilities, and
processes for socializingconsumer brands.
7/22/2019 Ignite Capabilities Deck 2013 March
5/30
We take a holistic marketing
approachwith our clients, but witha social-centric orientation.
Social media isnt a part of our
DNA, it is 100% of our DNA.
7/22/2019 Ignite Capabilities Deck 2013 March
6/30
Our clients are household names.
7/22/2019 Ignite Capabilities Deck 2013 March
7/30
Our primary offerings are:
Planning & StrategyThe foundation for all of your social media marketing programs.
Community ManagementDay-to-day content development, management, and optimization for
your core social media brand assets.
Social Media PromotionsSocialized marketing campaigns that grow audiences, cultivate
engagement, and drive cross-channel results.
7/22/2019 Ignite Capabilities Deck 2013 March
8/30
Planning &Strategy
7/22/2019 Ignite Capabilities Deck 2013 March
9/30
Weve honed theart and scienceof social media marketing
strategy planning on more than
100 engagements over the past 6years. Some clients own and
implement the plan, though most
hire us to put the plan intoaction.
7/22/2019 Ignite Capabilities Deck 2013 March
10/30
Weve developed more than 100
social media marketing strategies.
7/22/2019 Ignite Capabilities Deck 2013 March
11/30
We build social media strategies
that drive social amplification.
!"#$ !&'(#)$ *+ !"#$ ,'&"- .**/
YourBrand
7/22/2019 Ignite Capabilities Deck 2013 March
12/30
CommunityManagement
7/22/2019 Ignite Capabilities Deck 2013 March
13/30
Our core strength lies in our
ability to help clients build
strong, sustainable communityassets in key social media
channels. You probably already
our work.
7/22/2019 Ignite Capabilities Deck 2013 March
14/30
Our community management efforts
begin with strategic foundations.
7/22/2019 Ignite Capabilities Deck 2013 March
15/30
We create exponential improvement
in key social performance metrics.
0 !"#$%&' )* +",'&-.
/'0%$1 /#0&2 (#-'$1()
23#'1( 4*5'"- 6()'"7$5*889#'1: 8"#"3(8(#1
1("8 '# !"-- ;
0?(& " &'3*&*9$ $1&"1(3:
)(@(-*/8(#1 "#)
&(5&9'A#3 /&*5($$B *9&
1("8 C9'5D-: 5&("1()
'34"&'&506 7,4#"8','&$
'# D(: !"5(E**D
/(&+*&8"#5( 8(1&'5$>
7/22/2019 Ignite Capabilities Deck 2013 March
16/30
Social MediaPromotions
7/22/2019 Ignite Capabilities Deck 2013 March
17/30
We develop memorable,
shareable social media
campaigns that grow socialaudiences, cultivate online
engagement, and drive cross-
channel results.
7/22/2019 Ignite Capabilities Deck 2013 March
18/30
On a dollar-for-dollar basis,
social media marketing
campaigns are among the mosteffective media buys that a
brand manager can make. The
results speak for themselves.
7/22/2019 Ignite Capabilities Deck 2013 March
19/30
F((/ 19() 1* 23#'1( 4*5'"- 6()'" 1* )&'@(
"G"&(#($$ +*& 1H( #(G 0&5A5 I)'A*# F((/
J&"#3-(&> J( E9'-1 " 89-AK/-"L*&8B 89-AK
/H"$( 5*#1($1 1H"1 &"'$() "G"&(#($$ +*& 1H(
#(G @(H'5-( "#) )&"8"A5"--: '#5&("$() F((/7$
$*5'"- 8()'" +**1/&'#1M
!"#$B +*--*G(&$ "#) E-*3 &(")(&$ (#1(&() 1H(5*#1($1 @'" !"5(E**D (#1&: +*&8B !"5(E**D
5*88(#1B *& E-*3 5*88(#1>
!"#$ 9#-*5D() "))'A*#"- 5*#1($1 (#1&'($ E:G": *+ "# '#1(&"5A@( $#*G )'33'#3 3"8( "#)
$H"&'#3 3"8( &($9-1$ *# 1H('& G"-->
F((/ $(#1 1G* G'##(&$ +&*8 ("5H 5H"##(- 1*1H( J'#1(& N O"8($ 1* /"&A5'/"1( '# "#
"519"- $#*G )'3 +*& 1H( 5H"#5( 1* G'# "#
0&5A5 I)'A*# F((/ J&"#3-(&>
JeepArctic Yeti Dig
7/22/2019 Ignite Capabilities Deck 2013 March
20/30
F((/ 19() 1* 23#'1( 4*5'"- 6()'" 1* )&'@(
"G"&(#($$ +*& 1H( #(G 0&5A5 I)'A*# F((/
J&"#3-(&> J( E9'-1 " 89-AK/-"L*&8B 89-AK
/H"$( 5*#1($1 1H"1 &"'$() "G"&(#($$ +*& 1H(
#(G @(H'5-( "#) )&"8"A5"--: '#5&("$() F((/7$
$*5'"- 8()'" +**1/&'#1M
!"#$B +*--*G(&$ "#) E-*3 &(")(&$ (#1(&() 1H(5*#1($1 @'" !"5(E**D (#1&: +*&8B !"5(E**D
5*88(#1B *& E-*3 5*88(#1>
!"#$ 9#-*5D() "))'A*#"- 5*#1($1 (#1&'($ E:G": *+ "# '#1(&"5A@( $#*G )'33'#3 3"8( "#)
$H"&'#3 3"8( &($9-1$ *# 1H('& G"-->
F((/ $(#1 1G* G'##(&$ +&*8 ("5H 5H"##(- 1*1H( J'#1(& N O"8($ 1* /"&A5'/"1( '# "#
"519"- $#*G )'3 +*& 1H( 5H"#5( 1* G'# "#
0&5A5 I)'A*# F((/ J&"#3-(&>
JeepArctic Yeti Dig
The campaign drove:
25,000 social shares215,000 contest entries
120,000 new fans
7/22/2019 Ignite Capabilities Deck 2013 March
21/30
P*)3( (#-'$1() 23#'1( 4*5'"- 6()'" 1* )&'@(
"G"&(#($$ +*& 1H( #(G ;
7/22/2019 Ignite Capabilities Deck 2013 March
22/30
P*)3( (#-'$1() 23#'1( 4*5'"- 6()'" 1* )&'@(
"G"&(#($$ +*& 1H( #(G ;
7/22/2019 Ignite Capabilities Deck 2013 March
23/30
VH( H*-')": $("$*# G"$ 5*8'#3 9/ "#) 4"8$9#3
#(()() " $*5'"- 8()'" 5"8/"'3# 1* )&'@(
"G"&(#($$ +*& '1$ #(G ZP 1(-(@'$'*#> 23#'1(
)($'3#() 1H( /%01.&',-.'235"8/"'3# 1* "^&"51
#(G +"#$ "#) 59-A@"1( E&"#) E9]] -(")'#3 '#1* 1H(
H*-')": $"-($ /9$H>
VH( \'519&( _*9&$(-+ -'@() *# 1H( 4"8$9#3 V,!"5(E**D \"3(B @'$'1*&$ 9/-*") " !"5(E**D
/'519&($ 1* " 59$1*8KE9'-1 "//-'5"A*# 1* (#1(&
1H( 5*#1($1>
\"&A5'/"#1$ 1H"1 $"G 1H('& /H*1* )'$/-":() *#1H( /"3( G*# " #(G P`
\"&A5'/"#1$ (#-'$1() 1H('& +&'(#)$ "#) +"8'-: 1*H(-/ $/*1 1H('& /H*1*>
SamsungPicture Yourself
7/22/2019 Ignite Capabilities Deck 2013 March
24/30
VH( H*-')": $("$*# G"$ 5*8'#3 9/ "#) 4"8$9#3
#(()() " $*5'"- 8()'" 5"8/"'3# 1* )&'@(
"G"&(#($$ +*& '1$ #(G ZP 1(-(@'$'*#> 23#'1(
)($'3#() 1H( /%01.&',-.'235"8/"'3# 1* "^&"51
#(G +"#$ "#) 59-A@"1( E&"#) E9]] -(")'#3 '#1* 1H(
H*-')": $"-($ /9$H>
VH( \'519&( _*9&$(-+ -'@() *# 1H( 4"8$9#3 V,!"5(E**D \"3(B @'$'1*&$ 9/-*") " !"5(E**D
/'519&($ 1* " 59$1*8KE9'-1 "//-'5"A*# 1* (#1(&
1H( 5*#1($1>
\"&A5'/"#1$ 1H"1 $"G 1H('& /H*1* )'$/-":() *#1H( /"3( G*# " #(G P`
\"&A5'/"#1$ (#-'$1() 1H('& +&'(#)$ "#) +"8'-: 1*H(-/ $/*1 1H('& /H*1*>
SamsungPicture Yourself
The campaign drove:
5,200,000 impressions
100,000 new fans
Sub-5% new fan attrition
7/22/2019 Ignite Capabilities Deck 2013 March
25/30
V* 5(-(E&"1( '1$ T
7/22/2019 Ignite Capabilities Deck 2013 March
26/30
V* 5(-(E&"1( '1$ T
7/22/2019 Ignite Capabilities Deck 2013 March
27/30
Social MediaROI
7/22/2019 Ignite Capabilities Deck 2013 March
28/30
Our programs drive meaningful
business outcomes. Weve
developed six (and counting)ROI models to help our clients
understand how social media
impacts the bottom line:
7/22/2019 Ignite Capabilities Deck 2013 March
29/30
Ignite Social Media ROI Models:
1.) The Amplification Model4-5 6.07 5-.2( %1 0-#1 1- 8.+ 17'#' %6$&'##%-"#9:0;-"# '1 : $&->&:6#=
6.) Social Promotions Sales ROI4-5 6:"+ #:2'# 0:" 5' :B&%8.1' 1- #$'0%:2%C'( #-0%:2 6'(%: $&-6-;-"#=
7/22/2019 Ignite Capabilities Deck 2013 March
30/30
Lets talk.
I&'5 e*33$
,\B e9$'#($$ P(@(-*/8(#1
(&'5>E*33$f'3#'1($*5'"-8()'">5*8
g=g>Qh